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Subject: =?UTF-8?Q?The_Bold_Decision_That_Changed_T?=
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PLUS: Is your brand fit for your business?
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Your latest update from Virgin StartUp!
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Why this founder took his start-up vegan 🌱
How far would you go to live up to your brand values?
For this former Innocent Drinks executive, it was simply the right thing to
do in a world where climate change is risking the future of the planet and
ecological breakdown.
BOL Foods was founded in 2015 by Paul Brown following a 14-year stint at
smoothie-maker Innocent. The company manufacturers its salads, vegetable
pots and soups at sites in Leicestershire and Merseyside and sells them
across the country in some of the UK's biggest retailers.
BOL Foods is backed by more than 20 investors, including Innocent founders
Richard Reed.
In 2017, Paul made the bold decision to remove dairy from all the company's
products. Paul said he felt compelled to produce purely plant-based ready
meals following concerns over the environmental damage of intensive animal
farming.
That's not all. The company extols environmentally practices across its
business.
"Sustainability is in the BOL DNA. We have selected and designed our
packaging to be recyclable, microwaveable and dishwasher safe, free of BPA
and more – all to avoid the pitfalls of single-use plastic and to provide an
item that is fully upcyclable as well as recyclable."
It's inspiring to see dedication to your brand, and the way Paul and the BOL
team have delivered on their commitments despite resistance from investors
and financial warning signs, have elevated the brand and created a point of
differentiation for customers deciding on what to have for lunch.
"Dropping meat and fish halved the size of our business overnight, but
despite the huge sales shock, it felt like the best decision we’ve ever
made. We will continue to make decisions that are better for people and
kinder to the planet. I feel privileged to be running an ethical food
business that is part of a paradigm shift in how we eat and that could have
a positive impact for many generations to come."
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Paul will be speaking at our next London MeetUp, details below, so grab a
ticket to hear the full story.
MEET PAUL AT OUR MEETUP
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Coming up: MeetUp London! How to build a brand with Virgin StartUp ❤️
A brand is not just a logo. A brand encapsulates everything that your
start-up is, and all that it wants to be. Your brand is what someone
experiences every time they come into contact with your business, and should
define how you want them to feel about it.
At Virgin, we've built over 60 businesses off the back of our irresistible
brand, taking millions of people with us along the way. Now, we want to help
the entrepreneurs of the future build lasting, incredible brands of the
future.
Our MeetUps are a great chance to meet like-minded entrepreneurs, hear from
expert speakers who've been there and done that, and network with the Virgin
StartUp team and other inspiring businesses. You can also enjoy a beer
thanks to our partners at WeWork too.
Speakers on the night will include Paul Brown from BOL Foods and James and
Nathan from Deznel's! It's not to be missed.
TICKETS
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Events coming up 🎟
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Masterclass
How to Build a Knockout Brand
Our most popular Masterclass is back
£35
TICKETS
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MeetUp
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Get your start-up noticed by the media
£10
TICKETS
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MeetUp
How to build a brand with Virgin StartUp
A new MeetUp for 2019
£10
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cellpadding=3D"0" border=3D"0" align=3D"left">
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Segoe, sans-serif;font-size: 10px;line-height: 150%;" valign=3D"top">
<a =
href=3D"https://mailchi.mp/virginstartup/the-perfect-pitch-deck-248021?e=3D=
d4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Your latest update from =
Virgin StartUp!</h1>
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D546a9671ae&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
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701px;padding-bottom: 0;display: inline !important;vertical-align: =
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</a>
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</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Why this founder took =
his start-up vegan =F0=9F=8C=B1</h1>
<br>
How far would you go to live up to your brand values?<br>
<br>
For this former Innocent Drinks executive, it was simply the right thing =
to do in a world where climate change is risking the future of the =
planet and ecological breakdown.<br>
<br>
BOL Foods was founded in 2015 by Paul Brown following a 14-year stint at =
smoothie-maker Innocent. The company manufacturers its salads, vegetable =
pots and soups at sites in Leicestershire and Merseyside and sells them =
across the country in some of the UK's biggest retailers.<br>
<br>
BOL Foods is backed by more than 20 investors, including Innocent =
founders Richard Reed.<br>
<br>
In 2017, Paul made the bold decision to remove dairy from all the =
company's products. Paul said he felt compelled to produce purely =
plant-based ready meals following concerns over the environmental damage =
of intensive animal farming.<br>
<br>
That's not all. The company extols environmentally practices across its =
business.
<div style=3D"text-align: right;"><br>
<strong>"Sustainability is in the BOL DNA. We have selected and designed =
our packaging to be recyclable, microwaveable and dishwasher safe, free =
of BPA and more =E2=80=93 all to avoid the pitfalls of single-use =
plastic and to provide an item that is fully upcyclable as well as =
recyclable."</strong></div>
<br>
It's inspiring to see dedication to your brand, and the way Paul and the =
BOL team have delivered on their commitments despite resistance from =
investors and financial warning signs, have elevated the brand and =
created a point of differentiation for customers deciding on what to =
have for lunch.
<div style=3D"text-align: right;"><br>
<strong>"Dropping meat and fish halved the size of our business =
overnight, but despite the huge sales shock, it felt like the best =
decision we=E2=80=99ve ever made. We will continue to make decisions =
that are better for people and kinder to the planet. I feel privileged =
to be running an ethical food business that is part of a paradigm shift =
in how we eat and that could have a positive impact for many generations =
to come."</strong><br>
</div>
<div style=3D"text-align: left;"><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D96adf9bf1a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;"><u>Paul will be speaking at our next =
London MeetUp, details below, so grab a ticket to hear the full =
story.</u></a><br>
</div>
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style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CC0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
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<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"MEET =
PAUL AT OUR MEETUP" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc380ea0862&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">MEET PAUL AT OUR =
MEETUP</a>
</td>
</tr>
</tbody>
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</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
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<td class=3D"mcnDividerBlockInner" style=3D"min-width: =
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<table class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
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cellpadding=3D"0" border=3D"0" align=3D"left">
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D92e048250e&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"How to build a =
brand! Our newest MeetUp in London" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/4f8=
dbe56-8186-44ed-8779-f93a6b7edf75.jpg" style=3D"max-width: =
600px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage" width=3D"564" =
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</a>
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</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Coming up: MeetUp London! How to build a brand with Virgin =
StartUp =E2=9D=A4=EF=B8=8F</h2>
<br>
A brand is not just a logo. A brand encapsulates everything that your =
start-up is, and all that it wants to be. Your brand is what someone =
experiences every time they come into contact with your business, and =
should define how you want them to feel about it.<br>
<br>
At Virgin, we've built over 60 businesses off the back of our =
irresistible brand, taking millions of people with us along the way. =
Now, we want to help the entrepreneurs of the future build lasting, =
incredible brands of the future.<br>
<br>
Our MeetUps are a great chance to meet like-minded entrepreneurs, hear =
from expert speakers who've been there and done that, and network with =
the Virgin StartUp team and other inspiring businesses. You can also =
enjoy a beer thanks to our partners at WeWork too.<br>
<br>
<strong>Speakers on the night will include Paul Brown from BOL Foods and =
James and Nathan from Deznel's! It's not to be missed.</strong><br>
</td>
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<a =
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<strong>Masterclass</strong><br>
How to Build a Knockout Brand<br>
<br>
<br>
<em><strong>Our most popular Masterclass is back</strong></em><br>
<br>
=C2=A335
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<strong>MeetUp</strong><br>
Exclusive! PR for start-ups<br>
<br>
<br>
<em><strong>Get your start-up noticed by the media</strong></em><br>
<br>
=C2=A310
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<strong>MeetUp</strong><br>
How to build a brand with Virgin StartUp<br>
<br>
<br>
<em><strong>A new MeetUp for 2019</strong></em><br>
<br>
=C2=A310
</td>
</tr>
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