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Get stocked in Topshop - Easy brand hack to get your business noticed -
Inside Perkbox - one of the UK's fastest growing companies
View this email in your browser
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Here's your weekly roundup from Virgin StartUp
Whilst you're working hard on your own business, we're finding the stories
to inspire and tools to help you on your journey. Enjoy our latest roundup,
it shouldn't take you longer than 10 minutes to read!
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=84a53289a8&e=d4e40c46c7>
How To Get Stocked In Topshop 💯
Topshop is one of the shining jewels of the British high-street. It has 500
stores in prime locations around the world, 300 of which are in the UK.
Partnering with Topshop or selling products through their stores is a tried
and tested route to success with celebrities as well as businesses looking
to align themselves with the retailer. So how do you get your brand on their
radar?Well, it's probably best to ask someone whose products are stocked in
their stores. We spoke to Will Brightman, co-founder of sustainable skincare
brand, Optiat
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about he managed to win a contract selling his products in their stores.
We meet 100s of businesses who are working incredibly hard perfecting their
product, branding, packaging price point and bardcodes before they feel
confident enought o even speak to anyone about it properly. Well, Will first
got in touch with Topshop before he even had his first samples and his
journey to being stocked, although lenghty - it took 18 months - was
actually pretty straightforward. Here's how he did it.
Will Brightmore is speaking at the next Virgin StartUp MeetUp in London, How
To Prove Your Business Idea Can Work
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, in London.
If you're interested in finding out how to get your product stocked in UK
retailers, come along to the Virgin StartUp Doing Business With Big Business
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event.
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Easy Brand Hack To Help Your Business Stand Out 👋
Your business is in a crowded industry. It may have a USP, it may be better
than its competition but how do you grab someone's attention long enough to
get this information across?
Pip Silva is a partner and brand strategist at Worstofall Design, a branding
agency that that helps businesses to be noticed. When they started they were
surrounded by thousands of other branding agencies pitching for work so they
researched hundreds of pitches and then completely redefined their own. This
switch has won them bucket loads of work since and in this blog she shares
the simple hacks they deployed and gives advice on how you can do the same
to win more business for your startup
It covers basic but effective tips, including subject lines to use in emails
when pitching for business then reveals a method for standing out.
Definitely worth a read if you're looking for new business.
Read More
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4cca3e1429&e=d4e40c46c7>
Inside Perkbox, One Of The UK’s Fastest-Growing Startups ✅
There are lessons for any startup
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in the success of Perkbox
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.
The employee perks and engagement platform seems to have cracked the winning
formula of providing a subscription-based product with mass market appeal.
It has over 500,000 employees from 8,000 customers on its platform, made
over £30 million in revenue last year, has raised more than £11 million in
funding from investors and has seen its workforce grow from 50 to over 200
since 2016.
Perkbox's main product is its employee perks and benefits platform, which
hosts over 250 options like free hot drinks at Caffè Nero, discounts in
shops, cinema tickets for £6, 40% off at the Body Shop, 20% off phone bills,
money off gym memberships and cheaper spa breaks. Its platform is aimed at
companies with less than 500 staff, which tend to be less well served by the
benefits market than large, multi-national enterprises.
In this blog co-founder, Chieu Cao, talks about the journey so far and the
challenges the company is facing through scaling. If your ambition is to
successfully grow your company and want to know want challenges may lie
ahead, then this is well worth a read.
Read more
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Upcoming Events:
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eetup: how to prove your business idea can work
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<body style=3D"height: 100%;margin: 0;padding: 0;width: =
100%;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;background-color: #FAFAFA;">
<!--
-->
<!--[if !gte mso 9]><!----><span class=3D"mcnPreviewText" =
style=3D"display:none; font-size:0px; line-height:0px; max-height:0px; =
max-width:0px; opacity:0; overflow:hidden; visibility:hidden; =
mso-hide:all;">Get stocked in Topshop - Easy brand hack to get your =
business noticed - Inside Perkbox - one of the UK's fastest growing =
companies</span><!--<![endif]-->
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<center>
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!important;">
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id=3D"templatePreheader" style=3D"background:#FAFAFA none no-repeat =
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no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 9px;padding-bottom: 9px;"><table =
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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=09
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #656565;font-family: =
Helvetica;font-size: 12px;line-height: 150%;">
<a =
href=3D"https://us12.campaign-archive.com/?u=3D6e873aab9f76e7f4db2e0500c&=
id=3D88d41c69cf&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #656565;font-weight: =
normal;text-decoration: underline;">View this email in your browser</a>
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</tr>
<tr>
<td valign=3D"top" id=3D"templateHeader" =
style=3D"background:#FFFFFF none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#FFFFFF;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 9px;padding-bottom: 0;"><table =
class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" align=3D"left" width=3D"100%">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Here's your weekly =
roundup from Virgin StartUp</h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><em>Whilst you're working hard on your own =
business, we're finding the stories to inspire and tools to help you on =
your journey. Enjoy our latest roundup, it shouldn't take you longer =
than 10 minutes to read! </em></p>
</td>
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<![endif]-->
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</table>
<![endif]-->
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnImageBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" class=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" =
style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D84a53289a8&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/f67=
63066-8e9d-43a0-8be7-773ee0654226.jpg" width=3D"564" style=3D"max-width: =
634px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table></td>
</tr>
<tr>
<td valign=3D"top" id=3D"templateBody" =
style=3D"background:#FFFFFF none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#FFFFFF;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 2px solid #EAEAEA;padding-top: 0;padding-bottom: =
9px;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">How To Get Stocked In =
Topshop =F0=9F=92=AF </h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">Topshop is one of the shining jewels of the =
British high-street. It has 500 stores in prime =
locations around the world, 300 of which are in the =
UK. Partnering with Topshop or selling products through their =
stores is a tried and tested route to success with celebrities as well =
as businesses looking to align themselves with the retailer. So how =
do you get your brand on their radar?Well, it's probably best to =
ask someone whose products are stocked in their stores. We spoke to Will =
Brightman, co-founder of sustainable skincare brand, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dda3102de36&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Optiat</a> about he managed to =
win a contract selling his products in their stores.<br>
<br>
We meet 100s of businesses who are working incredibly hard perfecting =
their product, branding, packaging price point and bardcodes before they =
feel confident enought o even speak to anyone about it properly. Well, =
Will first got in touch with Topshop before he even had his first =
samples and his journey to being stocked, although lenghty - it =
took 18 months - was actually pretty straightforward. Here's how =
he did it.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><em>Will Brightmore is speaking at the next =
Virgin StartUp MeetUp in London, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0bfabed066&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How To Prove Your Business Idea Can =
Work</a>, in London.</em></p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><em>If you're interested in finding out how to =
get your product stocked in UK retailers, come along to the Virgin =
StartUp <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D09a2c34d3d&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big =
Business</a> event.</em></p>
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</td>
<![endif]-->
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</table>
<![endif]-->
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mcnButtonContentContainer" style=3D"border-collapse: separate =
!important;border-radius: 3px;background-color: =
#DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df64671da35&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" align=3D"left" width=3D"100%">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Easy Brand Hack To Help =
Your Business Stand Out =F0=9F=91=8B </h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">Your business is in a crowded industry. It may =
have a USP, it may be better than its competition but how do you grab =
someone's attention long enough to get this information =
across? <br>
<br>
Pip Silva is a partner and brand strategist at Worstofall Design, a =
branding agency that that helps businesses to be noticed. When they =
started they were surrounded by thousands of other branding agencies =
pitching for work so they researched hundreds of pitches and then =
completely redefined their own. This switch has won them bucket loads of =
work since and in this blog she shares the simple hacks they deployed =
and gives advice on how you can do the same to win more business for =
your startup<br>
<br>
It covers basic but effective tips, including subject lines to use in =
emails when pitching for business then reveals a method for standing =
out. Definitely worth a read if you're looking for new =
business.</p>
</td>
</tr>
</tbody></table>
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<![endif]-->
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<![endif]-->
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cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" align=3D"center" valign=3D"top">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #D11919;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" align=3D"center" =
valign=3D"middle">
<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4cca3e1429&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
</td>
</tr>
</tbody>
</table>
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</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
<tbody class=3D"mcnTextBlockOuter">
<tr>
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9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" align=3D"left" width=3D"100%">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Inside Perkbox, One Of =
The UK=E2=80=99s Fastest-Growing Startups =E2=9C=85 </h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">There are lessons for any <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D139ed31556&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">startup</a> in the success =
of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dfaefd6b3ba&e=3Dd4e40c46c7" rel=3D"nofollow" =
target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#2BAADF;font-weight: normal;text-decoration: =
underline;">Perkbox</a>.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">The employee perks and engagement platform seems =
to have cracked the winning formula of providing a subscription-based =
product with mass market appeal. It has over 500,000 employees from =
8,000 customers on its platform, made over =C2=A330 million in revenue =
last year, has raised more than =C2=A311 million in funding from =
investors and has seen its workforce grow from 50 to over 200 since =
2016.<br>
<br>
Perkbox's main product is its employee perks and benefits platform, =
which hosts over 250 options like free hot drinks at =
Caff=C3=A8 Nero, discounts in shops, cinema tickets for =C2=A36, =
40% off at the Body Shop, 20% off phone bills, money off gym memberships =
and cheaper spa breaks. Its platform is aimed at companies with less =
than 500 staff, which tend to be less well served by the benefits market =
than large, multi-national enterprises.<br>
<br>
In this blog co-founder, Chieu Cao, talks about the journey so far =
and the challenges the company is facing through scaling. If your =
ambition is to successfully grow your company and want to know want =
challenges may lie ahead, then this is well worth a read.</p>
</td>
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</tbody></table>
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</td>
<![endif]-->
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</table>
<![endif]-->
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</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" width=3D"100%">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" align=3D"center" valign=3D"top">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" align=3D"center" =
valign=3D"middle">
<a class=3D"mcnButton " title=3D"Read =
more" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db805a08685&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read more</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnImageBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" class=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" =
style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Da83278682f&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/e46=
89a26-3613-4f29-901a-23376c9a597d.jpg" width=3D"564" style=3D"max-width: =
600px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
</tbody></table>
</td>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: =
Helvetica;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;"><font color=3D"#000000" =
size=3D"5"><strong>Upcoming Events:</strong></font></h1>
<br>
<strong>April 24th</strong><br>
=F0=9F=94=A5<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df1ed7b91ed&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5d04299b66&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">eetup: how to prove your business =
idea can work </a>(London)<br>
<br>
<strong>May 2nd</strong><br>
=F0=9F=93=B0 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df42a5b8df6&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D68c6ca6165&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: PR for startups</a> =
(London)<br>
<br>
<strong>May 8th</strong><br>
=E2=9C=85 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D55d6681c50&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D37ea7341a7&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Da26557862e&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">building your sales strategy =
</a>(London)<br>
<br>
<strong>May 9th</strong><br>
=F0=9F=91=8D <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dfc45e3cf7c&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D410894679b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1c47d42fc7&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">how to negotiate</a> (London)<br>
<br>
<strong>May 16th</strong><br>
=F0=9F=97=A3<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D742e6b9007&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd5cb5f46df&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D909b9eed59&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">pitch and present 101</a> =
(London)<br>
<br>
<strong>June 14th</strong><br>
=F0=9F=92=AF <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D05ab6350c5&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big Business</a> =
London)
</td>
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</tr>
</table>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mcnButtonContentContainer" style=3D"border-collapse: separate =
!important;border-radius: 3px;background-color: =
#DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"More =
Events" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">More Events</a>
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style=3D"background:#FAFAFA none no-repeat =
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100%;-webkit-text-size-adjust: 100%;background-color: =
#FAFAFA;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 9px;padding-bottom: 9px;"><table =
class=3D"mcnFollowBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<tbody class=3D"mcnFollowBlockOuter">
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<td style=3D"padding: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnFollowBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnFollowContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
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100%;-webkit-text-size-adjust: 100%;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"padding-left: 9px;padding-right: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" align=3D"center">
<table style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnFollowContent" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"padding-top: 9px;padding-right: =
9px;padding-left: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center">
<table cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" align=3D"center" style=3D"border-collapse: =
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