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From: "Mike at Virgin StartUp" <mike@virginstartup.org>
To: <vince@showfile.com>
Subject: Event: How To Win A Contract With A Big Business?
Date: Fri, 19 Oct 2018 10:30:44 -0000
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Plus: How Pack'd Got Stocked In Sainsbury's
<https://mailchi.mp/virginstartup/500-launch-email-247697?e=d4e40c46c7>
Can't see any of our lovely images?
Here's your latest roundup from Virgin StartUp! đź‘Ť
Movin' on up! Great news this week as we celebrate a start-up we've
supported winning a contract with a major UK brand. And also offer tickets
to our event that showcases how you can do the same. GET TO IT.
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=f8ef76a015&e=d4e40c46c7>
Pack'd: How We Got stocked In Sainsbury's
The opportunity to do business with a big business is a life-changing
opportunity. Getting your products stocked in a major retailer can see you
launched to a much larger audience, propelling you into an exciting new
stage of growth.
Two Virgin StartUp supported entrepreneurs that know a thing or two about
this are Luke Johnstone and Alex Stewart. They're the founders of PACK'D
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=2bf12f68b1&e=d4e40c46c7>
, producing innovative, ready-to-go frozen smoothie kits. Their kits include
vegetables, fruits and superfood powders, making each one an easy way to
pack some nutrition into your day (see what we did there?) It's stocked in
Sainsbury's, here's how they got their products on the radars of buyers.
How did the launch with Sainsbury’s and other suppliers come about?
We approached Sainsbury’s in October 2015 by email with our six-page
presentation and this was quickly passed to the right buyer. Things moved
fast from this point – we sent samples, had back-to-back meetings, spoke
with the buyer and finalised key details before getting the thumbs up. In
March 2016 we launched in over 300 stores nationwide!
For us, new business has been a combination of emails, calls, trade shows,
brand building and persistence. We spent time honing our presentation and
pitch, contacting the right buyers, attending events, sending beautiful
samples and having lots of discussions about the detail.
Securing listings has been different every time – sometimes it is very quick
but it can also be a rollercoaster. The most important thing has been
confidence in the product to keep going, and solid preparation to do it
justice.
Have you approached brands or have they approached you?
We've experienced both, but we never rely on brands finding us alone. We
seek out the people we would like to work with and email, attend trade shows
and promote PACK’D as much as possible. If a company does approach you it
helps massively if they have heard of you first.
What’s the process like after they’ve expressed interest?
It took us a few months for the launch to be confirmed, as big retailers
have set periods when products change on the shelves.
Our steps were: first contact, send samples, meet, negotiate, meet,
negotiate, paperwork confirmation. It was important to react fast to facts
and prioritise discussions, without neglecting other work. All the stages
are important and it isn’t completed until the order is placed – the
paperwork stage seems simple, but it's the final hurdle.
It's all very exciting and also scary when you've invested so much of your
life in to the company, but we knew that if we gave our best we could be
proud and would stand a great chance.
What do you think it is about your brand that appeals to bigger businesses?
We are perfectionists and spent over a year making the product and brand the
best it could possibly be. This stalled launch and cost us potential
business, but it makes us clearly stand out as pioneers in this arena.
What are your top tips when working with or approaching bigger businesses?
Believe in your product. Be prepared. Be honest. Give it your best.
WANT TO WIN A CONTRACT WITH A MAJOR BRAND?
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e7590576f5&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=3fc471378a&e=d4e40c46c7>
Learn how to land that big contract with some of the UK's biggest companies
✍️
Our flagship event, Doing Business With Big Business is BACK on 9th November
in the City of London. You can get your hands on a ticket before they all
sell-out by clicking here or the link below.
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e5a164bc99&e=d4e40c46c7>
We've had so many incredible success stories from entrepreneurs who've
attended this event. Jamie McCloskey from Love Corn came along and is now
stocked on all over the UK in Sainsbury's and Whole Foods. Plus of course,
Cemal Ezel's, Change Please is now on Virgin Trains. Find out more about the
event below:
What is it?
Doing Business With Big Business is a unique opportunity from Virgin StartUp
for startups who want to trade with some of the UK's largest companies. It
is an intensive half-day workshop followed by an exclusive meet-the-buyer
session.
Who is it for?
Doing Business With Big Business is for entrepreneurs and startup founders
that want to learn more about the way procurement works in large
organisations, are keen to test their negotiation techniques and want to
understand how to land those big contracts.
When Is it?
This workshop takes place in central London on Friday 9th November 2018 at
the head office of law firm, Dentons: 1 Fleet Place, London, EC4M 7RA.
It runs from 12:45pm - 7pm.
What buyers will I get to speak to?
* Virgin Atlantic
* Tesco
* Wholegood
* LUMI Consultancy
* Optima Retail
* Innoveat and Tickeat
GET TICKETS
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e6ae2e883a&e=d4e40c46c7>
Check out the latest events coming up at Virgin StartUp:
November 5th
📱Masterclass: Developing Your
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=aebbb02c84&e=d4e40c46c7>
Social Media Strategy (London)
November 6th
đź‘ŠMasterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=123c00337c&e=d4e40c46c7>
How To Build A Knockout Brand
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=6d040fc7d1&e=d4e40c46c7>
(London)
November 7th
👩‍👩‍👧‍👦 Masterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=1aeebfcfc5&e=d4e40c46c7>
How T
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=d16d0198f7&e=d4e40c46c7>
o Mastermind An Equity Crowdfunding Campaign
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5392906ab1&e=d4e40c46c7>
(London)
November 8th
đź‘ŚMasterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=f7e10d0393&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=269efd7413&e=d4e40c46c7>
Building Your Sales Strategy (London)
November 9th
🙌 Doing Business With Big Business
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8ef23b21e8&e=d4e40c46c7>
(London)
MORE EVENTS
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That's your lot for now! Remember, hit reply to get in touch. 🙌
Mike
Mike Ruffles
Digital and Social Manager
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<span style=3D"font-size:13px"><em>Movin' on =
up! Great news this week as we celebrate a start-up we've =
supported winning a contract with a major UK brand. And also offer =
tickets to our event that showcases how you can do the same. GET TO =
IT.</em></span>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Pack'd: How We Got =
stocked In Sainsbury's</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">The opportunity to do business =
with a big business is a life-changing opportunity. Getting your =
products stocked in a major retailer can see you launched to a much =
larger audience, propelling you into an exciting new stage of =
growth. <br>
<br>
Two Virgin StartUp supported entrepreneurs that know a thing or two =
about this are Luke Johnstone and Alex Stewart. They're the founders =
of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">PACK'D</a>, producing innovative, =
ready-to-go frozen smoothie kits. Their kits include vegetables, fruits =
and superfood powders, making each one an easy way to pack some =
nutrition into your day (see what we did there?) It's stocked =
in Sainsbury's, here's how they got their products on the radars of =
buyers.</p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">How did =
the launch with Sainsbury=E2=80=99s and other suppliers come about?</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">We approached Sainsbury=E2=80=99s =
in October 2015 by email with our six-page presentation and this was =
quickly passed to the right buyer. Things moved fast from this point =
=E2=80=93 we sent samples, had back-to-back meetings, spoke with the =
buyer and finalised key details before getting the thumbs up. In March =
2016 we launched in over 300 stores nationwide!</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">For us, new business has been a =
combination of emails, calls, trade shows, brand building and =
persistence. We spent time honing our presentation and pitch, contacting =
the right buyers, attending events, sending beautiful samples and having =
lots of discussions about the detail.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Securing listings has been =
different every time =E2=80=93 sometimes it is very quick but it can =
also be a rollercoaster. The most important thing has been confidence in =
the product to keep going, and solid preparation to do it justice.</p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">Have =
you approached brands or have they approached you?</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">We've experienced both, but we =
never rely on brands finding us alone. We seek out the people we would =
like to work with and email, attend trade shows and promote =
PACK=E2=80=99D as much as possible. If a company does approach you it =
helps massively if they have heard of you first.</p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;">What=E2=80=99s the process like after they=E2=80=99ve expressed =
interest?</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">It took us a few months for the =
launch to be confirmed, as big retailers have set periods when products =
change on the shelves.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Our steps were: first contact, =
send samples, meet, negotiate, meet, negotiate, paperwork confirmation. =
It was important to react fast to facts and prioritise discussions, =
without neglecting other work. All the stages are important and it =
isn=E2=80=99t completed until the order is placed =E2=80=93 the =
paperwork stage seems simple, but it's the final hurdle.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">It's all very exciting and also =
scary when you've invested so much of your life in to the company, but =
we knew that if we gave our best we could be proud and would stand a =
great chance.</p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">What do =
you think it is about your brand that appeals to bigger businesses?</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">We are perfectionists and spent =
over a year making the product and brand the best it could possibly be. =
This stalled launch and cost us potential business, but it makes us =
clearly stand out as pioneers in this arena.</p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">What =
are your top tips when working with or approaching bigger =
businesses?</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Believe in your product. Be =
prepared. Be honest. Give it your best.<br>
</p>
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18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
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valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"WANT TO =
WIN A CONTRACT WITH A MAJOR BRAND?" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De7590576f5&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">WANT TO WIN A =
CONTRACT WITH A MAJOR BRAND?</a>
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<td valign=3D"top" id=3D"templateBody" =
style=3D"background:#ffffff none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
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0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table =
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<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/a9c=
40be2-f76b-4431-8486-87d68b2a9fae.jpg" width=3D"564" style=3D"max-width: =
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<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h1 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Learn how to land that =
big contract with some of the UK's biggest companies =
=E2=9C=8D=EF=B8=8F</h1>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><br>
Our flagship event, Doing Business With Big Business is BACK on 9th =
November in the City of London. <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De5a164bc99&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">You can get your hands on a ticket =
before they all sell-out by clicking here or the link below.</a><br>
<br>
We've had so many incredible success stories from entrepreneurs who've =
attended this event. Jamie McCloskey from Love Corn came along and is =
now stocked on all over the UK in Sainsbury's and Whole Foods. Plus of =
course, Cemal Ezel's, Change Please is now on Virgin Trains. Find out =
more about the event below:</p>
<h2 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>What is it?</strong></h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Doing Business With Big Business =
is a unique opportunity from Virgin StartUp for startups who want to =
trade with some of the UK's largest companies. It is an intensive =
half-day workshop followed by an exclusive meet-the-buyer session.</p>
<h2 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>Who is it for?</strong></h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Doing Business With Big Business =
is for entrepreneurs and startup founders that want to learn more about =
the way procurement works in large organisations, are keen to test their =
negotiation techniques and want to understand how to land those big =
contracts.</p>
<h3 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">When Is =
it?</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">This workshop takes place in =
central London on <strong>Friday 9th November 2018</strong> at =
the head office of law firm, Dentons: 1 Fleet Place, London, EC4M =
7RA. </p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">It runs from 12:45pm - =
7pm. </p>
<h2 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>What buyers will I get to speak to?</strong></h2>
<ul>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Virgin Atlantic</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Tesco</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Wholegood</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">LUMI Consultancy</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Optima Retail</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Innoveat and Tickeat</li>
</ul>
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class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"GET =
TICKETS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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cellpadding=3D"0" border=3D"0">
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100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
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<table class=3D"mcnDividerContent" style=3D"min-width: =
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<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
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18px;">
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Check out the latest events coming up at =
Virgin StartUp:</h2>
<br>
<strong>November 5th</strong><br>
=F0=9F=93=B1<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Daebbb02c84&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: Developing =
Your Social Media Strategy</a> (London)<br>
<br>
<strong>November 6th</strong><br>
=F0=9F=91=8A<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D123c00337c&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D6d040fc7d1&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How To Build A Knockout Brand =
</a>(London)<br>
<br>
<strong>November 7th</strong><br>
=F0=9F=91=A9=E2=80=8D=F0=9F=91=A9=E2=80=8D=F0=9F=91=A7=E2=80=8D=F0=9F=
=91=A6 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1aeebfcfc5&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd16d0198f7&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How T</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5392906ab1&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">o Mastermind An Equity Crowdfunding =
Campaign</a> (London)<br>
<br>
<strong>November 8th</strong><br>
=F0=9F=91=8C<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df7e10d0393&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass:</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D269efd7413&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> Building Your Sales =
Strategy</a> (London)<br>
<br>
<strong>November 9th</strong><br>
=F0=9F=99=8C <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8ef23b21e8&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big =
Business</a> (London)<br>
</td>
</tr>
</tbody></table>
<!--[if mso]>
</td>
<![endif]-->
<!--[if mso]>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"MORE =
EVENTS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db5c92a9ef3&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">MORE EVENTS</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
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100%;-webkit-text-size-adjust: 100%;">
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100%;border-top: 2px solid #EAEAEA;border-collapse: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
<!--
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18px;">
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margin-left:0;" />
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</tr>
</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<span style=3D"color:#000000"><strong>That's =
your lot for now! Remember, hit reply to get in touch. =
=F0=9F=99=8C</strong><br>
<br>
Mike<br>
<br>
<strong>Mike Ruffles</strong><br>
Digital and Social Manager<br>
<br>
<strong><img data-file-id=3D"476717" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/2dc=
963fb-c738-40a1-8029-7e02b09b379a.png" style=3D"border: 0px none;margin: =
0px;height: auto !important;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" width=3D"92" =
height=3D"92"></strong></span>
</td>
</tr>
</tbody></table>
<!--[if mso]>
</td>
<![endif]-->
<!--[if mso]>
</tr>
</table>
<![endif]-->
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no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 2px solid #EAEAEA;padding-top: 0;padding-bottom: 9px;">
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width=3D"200" style=3D"width:200px;">
<![endif]-->
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<tr>
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class=3D"columnContainer" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"></td>
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<![endif]-->
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<tr>
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"></td>
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<td align=3D"center" valign=3D"top" =
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<![endif]-->
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tr>
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<tbody class=3D"mcnImageBlockOuter">
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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<table class=3D"mcnImageContentContainer" =
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<tbody><tr>
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top">
<a =
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"" =
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80px;padding-bottom: 0;display: inline !important;vertical-align: =
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none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage" width=3D"80" =
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</a>
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<tbody class=3D"mcnFollowBlockOuter">
<tr>
<td style=3D"padding: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnFollowBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnFollowContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"padding-left: 9px;padding-right: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" align=3D"center">
<table style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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<tbody><tr>
<td style=3D"padding-top: 9px;padding-right: =
9px;padding-left: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center">
<table cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" align=3D"center" style=3D"border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td valign=3D"top" align=3D"center" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"center" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0">
<tr>
<![endif]-->
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<td align=3D"center" =
valign=3D"top">
<![endif]-->
<table style=3D"display: =
inline;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td =
style=3D"padding-right: 10px;padding-bottom: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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