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PLUS: Your chance to StepUp =F0=9F=91=86
Virgin StartUp Newsletter
** Your latest update from Virgin StartUp!
------------------------------------------------------------
http://virginstartup.org?utm_source=3DVirgin+StartUp+Newsletter&utm_campai=
gn=3D5e0e02827b-EMAIL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_ter=
m=3D0_d85f1ae8e8-5e0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[=
UNIQID]
** Make your product sparkle on the shelf =F0=9F=8C=9F
------------------------------------------------------------
With a huge proportion of food produced being sold by supermarkets=2C it=
=E2=80=99s easy to see why start-ups want to hit the shelves of big retail=
ers.
We've teamed up with food marketing expert=2C Jo Densley=2C to give you so=
me top tips to make your product stand out from the crowd.
Jo is the co-founder of Relish Food Marketing (https://www.relish-marketin=
g.co.uk/?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e02827b-=
EMAIL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8=
-5e0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID]) =2C sp=
ecialising in growing food brands and selling products to retailers. Follo=
w her guidance to make your food product sparkle on the shelves.
**
Differentiate
------------------------------------------------------------
"If your product has got 'shelf stand out'=2C it=E2=80=99s going to get no=
ticed. And by this=2C I don=E2=80=99t necessarily mean the brightest=2C bo=
ldest packaging on the shelf.
"It depends what category you are in. If you are in a category where every=
other brand is bright and bold=2C 'stand out' might mean clear=2C white a=
nd simple."
**
Communicate
------------------------------------------------------------
"Your brand name and pack imagery communicate your brand personality. The=
packaging of your product is like a mobile advert which is there to sell=
your product. Unfortunately=2C you can=E2=80=99t be there every time some=
one picks up your product in store=2C so your packaging has to do the job=
for you.
"Once the product is in their hands=2C they are looking at the messages th=
at are pertinent to them =E2=80=93 is it gluten free? Is it 100% natural?=
Is it low in sugar?"
You can read more from Jo over on our latest blog=2C where she gives us th=
e low-down on doing things by the book=2C the importance of your key messa=
ging and why getting into a big retailer is only half the battle.
For further insight into getting your product ready for big retailers=2C s=
ign up to our Doing Business With Big Business workshop (https://www.virgi=
nstartup.org/content/doing-business-with-big-business?utm_source=3DVirgin+=
StartUp+Newsletter&utm_campaign=3D5e0e02827b-EMAIL_CAMPAIGN_2019_11_05_10_=
02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5e0e02827b-70125345&m=
c_cid=3D5e0e02827b&mc_eid=3D[UNIQID]) and learn from more food and drink=
experts.
READ MORE FROM JO (https://www.virginstartup.org/how-to/how-make-your-prod=
uct-sparkle-shelves?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D=
5e0e02827b-EMAIL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0=
_d85f1ae8e8-5e0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQ=
ID])
** RoundUp: Your latest news =F0=9F=93=B0
------------------------------------------------------------
This week's top five start-up stories:
=F0=9F=92=B7 New =C2=A335m fund to grow rural businesses - SmallBusiness.c=
o.uk (https://smallbusiness.co.uk/government-growth-programme-2548778/?utm=
_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e02827b-EMAIL_CAMPAI=
GN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5e0e02827b-=
70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID])
=E2=9D=93 Founders seeking more advice than ever - City AM (https://www.ci=
tyam.com/startups-seek-business-advice/?utm_source=3DVirgin+StartUp+Newsle=
tter&utm_campaign=3D5e0e02827b-EMAIL_CAMPAIGN_2019_11_05_10_02&utm_medium=
=3Demail&utm_term=3D0_d85f1ae8e8-5e0e02827b-70125345&mc_cid=3D5e0e0=
2827b&mc_eid=3D[UNIQID])
=F0=9F=8C=8D Mega financing on the rise in Europe - Silicon Republic (http=
s://www.siliconrepublic.com/start-ups/european-start-up-report-2019-phenom=
enal-funding-growth?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D=
5e0e02827b-EMAIL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0=
_d85f1ae8e8-5e0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQ=
ID])
=F0=9F=93=B1 Government attempting to lure tech start-ups to UK - Financia=
l Times (https://www.ft.com/content/d4d2da5a-fee8-11e9-be59-e49b2a136b8d?u=
tm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e02827b-EMAIL_CAMP=
AIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5e0e02827=
b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID])
=F0=9F=92=BC 60% of Brits want to be an entrepreneur - Speciality Food Mag=
azine (https://www.specialityfoodmagazine.com/news/the-uk-start-up-landsca=
pe-at-a-glance?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e0=
2827b-EMAIL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f=
1ae8e8-5e0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID])
** Coming up: Your chance to StepUp =E2=98=9D=EF=B8=8F
------------------------------------------------------------
Our popular StepUp programme is back=2C helping you take your business to=
the next stage.
The latest StepUp is open to everyone and takes place on December 10 and 1=
1. It has been specifically designed with a focus on sales=2C funding and=
investment.
The free programme includes a series of workshops and networking opportuni=
ties to help founders develop the skills and knowledge they need.
Participants will hear from a host of expert speakers and entrepreneurs wh=
o have successfully scaled their start-ups in the last few years. The dead=
line for applications is Monday 2 December. Don't delay=2C apply today.
APPLY NOW (https://www.virginstartup.org/step-up?utm_source=3DVirgin+Start=
Up+Newsletter&utm_campaign=3D5e0e02827b-EMAIL_CAMPAIGN_2019_11_05_10_02&ut=
m_medium=3Demail&utm_term=3D0_d85f1ae8e8-5e0e02827b-70125345&mc_cid=
=3D5e0e02827b&mc_eid=3D[UNIQID])
** Events coming up =F0=9F=8E=9F=EF=B8=8F
------------------------------------------------------------
https://www.virginstartup.org/events/meetup-london-how-fund-your-start?utm=
_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e02827b-EMAIL_CAMPAI=
GN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5e0e02827b-=
70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID]
MeetUp
How to fund your start-up
Make the right funding choices
=C2=A310
TICKETS (https://www.virginstartup.org/events/meetup-london-how-fund-your-=
start?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e02827b-EMA=
IL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5e=
0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID])
https://www.virginstartup.org/content/doing-business-with-big-business?utm=
_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e02827b-EMAIL_CAMPAI=
GN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5e0e02827b-=
70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID]
Workshop
Doing Business With Big Business
Food and drink
special
=C2=A3100
TICKETS (https://www.virginstartup.org/content/doing-business-with-big-bus=
iness?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e02827b-EMA=
IL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5e=
0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID])
https://www.virginstartup.org/events/masterclass-how-make-your-brand-famou=
s-through-pr-0?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5e0e0=
2827b-EMAIL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=3D0_d85f=
1ae8e8-5e0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[UNIQID]
Masterclass
Make your Brand Famous through PR
Master the art of Public Relations
=C2=A335
TICKETS (https://www.virginstartup.org/events/masterclass-how-make-your-br=
and-famous-through-pr-0?utm_source=3DVirgin+StartUp+Newsletter&utm_campaig=
n=3D5e0e02827b-EMAIL_CAMPAIGN_2019_11_05_10_02&utm_medium=3Demail&utm_term=
=3D0_d85f1ae8e8-5e0e02827b-70125345&mc_cid=3D5e0e02827b&mc_eid=3D[=
UNIQID])
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
From your friends at Virgin StartUp
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space: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" bor=
der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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<td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
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<tr>
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">Make your product sparkle on the sh=
elf =F0=9F=8C=9F</h1>
<div><br>
With a huge proportion of food produced being sold by supermarkets=2C it=
=E2=80=99s easy to see why start-ups want to hit the shelves of big retail=
ers.<br>
</div>
<div>We've teamed up with food marketing expert=2C Jo Densley=2C to give y=
ou some top tips to make your product stand out from the crowd.<br>
<br>
Jo is the co-founder of <a href=3D"https://virginstartup.us12.list-manage.=
com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dea014e24af&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-siz=
e-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight:=
normal;text-decoration: underline;">Relish Food Marketing</a>=2C speciali=
sing in growing food brands and selling products to retailers. Follow her=
guidance to make your food product sparkle on the shelves.</div>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: #20=
2020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-serif;font-size: 22px=
;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: no=
rmal;text-align: left;"><br>
<strong>Differentiate</strong></h2>
<div style=3D"text-align: right;"><strong>"If your product has got 'shelf=
stand out'=2C it=E2=80=99s going to get noticed. And by this=2C I don=E2=
=80=99t necessarily mean the brightest=2C boldest packaging on the shelf.<=
br>
<br>
"It depends what category you are in. If you are in a category where every=
other brand is bright and bold=2C 'stand out' might mean clear=2C white a=
nd simple." </strong></div>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: #20=
2020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-serif;font-size: 22px=
;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: no=
rmal;text-align: left;"><br>
<strong>Communicate</strong></h2>
<div style=3D"text-align: right;"><strong>"Your brand name and pack imager=
y communicate your brand personality. The packaging of your product is lik=
e a mobile advert which is there to sell your product. Unfortunately=2C yo=
u can=E2=80=99t be there every time someone picks up your product in store=
=2C so your packaging has to do the job for you.<br>
<br>
"Once the product is in their hands=2C they are looking at the messages th=
at are pertinent to them =E2=80=93 is it gluten free? Is it 100% natural?=
Is it low in sugar?" </strong> </div>
<br>
You can read more from Jo over on our latest blog=2C where she gives us th=
e low-down on doing things by the book=2C the importance of your key messa=
ging and why getting into a big retailer is only half the battle. <br=
>
<br>
For further insight into getting your product ready for big retailers=2C s=
ign up to our <a href=3D"https://virginstartup.us12.list-manage.com/track/=
click?u=3D6e873aab9f76e7f4db2e0500c&id=3De08c39969f&e=3Dd4e40c46c7" targe=
t=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;te=
xt-decoration: underline;">Doing Business With Big Business workshop</a> a=
nd learn from more food and drink experts. <br>
</td>
</tr>
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=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%" class=3D"mcnButtonContentContainer" style=3D"border-collapse:=
separate !important;border-radius: 3px;background-color: #CC0000;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ MORE=
FROM JO" href=3D"https://virginstartup.us12.list-manage.com/track/click?u=
=3D6e873aab9f76e7f4db2e0500c&id=3D677e2f9ad2&e=3Dd4e40c46c7" target=3D"_b=
lank" style=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;=
text-align: center;text-decoration: none;color: #FFFFFF;mso-line-height-ru=
le: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;disp=
lay: block;">READ MORE FROM JO</a>
</td>
</tr>
</tbody>
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</td>
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</tbody>
</table><table width=3D"100%" class=3D"mcnDividerBlock" style=3D"min-width=
: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0=
pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;table-layout:=
fixed !important;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"padding: 18px;min-=
width: 100%;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
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der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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</tbody></table>
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it-text-size-adjust: 100%;">
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ContentContainer" style=3D"min-width: 100%;border-collapse: collapse;mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<img width=3D"600" align=3D"center=
" class=3D"mcnImage" style=3D"max-width: 600px;padding-bottom: 0;display:=
inline !important;vertical-align: bottom;border: 0;height: auto;outline:=
none;text-decoration: none;-ms-interpolation-mode: bicubic;" alt=3D"" src=
=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/047fd94=
0-4e9e-4fd7-ac9f-4674efd54706.jpg">
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</tbody>
</table><table width=3D"100%" class=3D"mcnDividerBlock" style=3D"min-width=
: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0=
pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;table-layout:=
fixed !important;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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width: 100%;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
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"border-top-color: #FFFFFF;border-top-width: 2px;border-top-style: solid;m=
in-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" bor=
der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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<td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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</td>
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</tbody></table>
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or:none; border-left-color:none; border-right-color:none; border-bottom-wi=
dth:0; border-left-width:0; border-right-width:0; margin-top:0; margin-rig=
ht:0; margin-bottom:0; margin-left:0;" />
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</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">RoundUp: Your latest news =F0=
=9F=93=B0</h1>
<div style=3D"text-align: center;"><br>
This week's top five start-up stories:<br>
<br>
<span style=3D"font-size:16px"><font color=3D"#000119">=F0=9F=92=B7 </font=
></span>New <strong>=C2=A335m fund</strong> to grow <strong>rural business=
es</strong> - <a href=3D"https://virginstartup.us12.list-manage.com/track/=
click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dadabc0e5a7&e=3Dd4e40c46c7" targe=
t=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;te=
xt-decoration: underline;">SmallBusiness.co.uk</a><br>
<span style=3D"font-size:16px"><font color=3D"#000119">=E2=9D=93 </fo=
nt></span><strong>Founders</strong> seeking more <strong>advice</strong> t=
han ever - <a href=3D"https://virginstartup.us12.list-manage.com/track/cli=
ck?u=3D6e873aab9f76e7f4db2e0500c&id=3D2290dfad78&e=3Dd4e40c46c7" target=
=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text=
-decoration: underline;">City AM</a><br>
<span style=3D"font-size:16px"><font color=3D"#000119">=F0=9F=8C=8D </font=
></span>Mega <strong>financing</strong> on the rise in <strong>Europe</str=
ong> - <a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=
=3D6e873aab9f76e7f4db2e0500c&id=3D663ccfc9c3&e=3Dd4e40c46c7" target=3D"_b=
lank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-w=
ebkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decor=
ation: underline;">Silicon Republic</a><br>
=F0=9F=93=B1 <strong>Government</strong> attempting to lure <strong>t=
ech start-ups</strong> to UK - <a href=3D"https://virginstartup.us12.list-=
manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D7e7364bea1&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-t=
ext-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-w=
eight: normal;text-decoration: underline;">Financial Times</a><br>
=F0=9F=92=BC <strong>60% of Brits</strong> want to be an <strong>entr=
epreneur</strong> - <a href=3D"https://virginstartup.us12.list-manage.com/=
track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D40b9c8e28b&e=3Dd4e40c46c7"=
target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-ad=
just: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: norm=
al;text-decoration: underline;">Speciality Food Magazine</a></div>
</td>
</tr>
</tbody></table>
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=09=09=09=09<![endif]-->
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=09=09=09=09</table>
=09=09=09=09<![endif]-->
</td>
</tr>
</tbody>
</table><table width=3D"100%" class=3D"mcnDividerBlock" style=3D"min-width=
: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0=
pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;table-layout:=
fixed !important;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"padding: 18px;min-=
width: 100%;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
<table width=3D"100%" class=3D"mcnDividerContent" style=3D=
"border-top-color: #FFFFFF;border-top-width: 2px;border-top-style: solid;m=
in-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" bor=
der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
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</tbody></table>
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adding: 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
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ContentContainer" style=3D"min-width: 100%;border-collapse: collapse;mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
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<img width=3D"600" align=3D"center=
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=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/8b640b7=
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der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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<span></span>
</td>
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</tr>
</tbody>
</table><table width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: 1=
00%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;=
-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" valign=3D"top" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table width=3D"100%" align=3D"left" class=3D"mcnTextConte=
ntContainer" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0">
<tbody><tr>
<td class=3D"mcnTextContent" valign=3D"top" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">Coming up: Your chance to StepUp&nb=
sp;=E2=98=9D=EF=B8=8F</h1>
<div><br>
Our popular StepUp programme is back=2C helping you take your business to=
the next stage.<br>
</div>
<div>The latest StepUp is open to everyone and takes place on December 10=
and 11. It has been specifically designed with a focus on sales=2C fundin=
g and investment.<br>
</div>
<div>The free programme includes a series of workshops and networking oppo=
rtunities to help founders develop the skills and knowledge they need.<br>
</div>
<div>Participants will hear from a host of expert speakers and entrepreneu=
rs who have successfully scaled their start-ups in the last few years. The=
deadline for applications is Monday 2 December. Don't delay=2C apply toda=
y.<br>
</div>
</td>
</tr>
</tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->
=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
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<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%" class=3D"mcnButtonContentContainer" style=3D"border-collapse:=
separate !important;border-radius: 3px;background-color: #CC0000;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"APPLY NOW=
" href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873=
aab9f76e7f4db2e0500c&id=3D6a7f3ddbf2&e=3Dd4e40c46c7" target=3D"_blank" st=
yle=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-ali=
gn: center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exac=
tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: blo=
ck;">APPLY NOW</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table width=3D"100%" class=3D"mcnDividerBlock" style=3D"min-width=
: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0=
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fixed !important;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
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der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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<span></span>
</td>
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text-size-adjust: 100%;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
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" class=3D"mcnImage" style=3D"max-width: 600px;padding-bottom: 0;display:=
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none;text-decoration: none;-ms-interpolation-mode: bicubic;" alt=3D"" src=
=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/b015545=
a-7eda-4166-b783-f11b7ae941f8.png">
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table width=3D"100%" class=3D"mcnDividerBlock" style=3D"min-width=
: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0=
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"border-top-color: #FFFFFF;border-top-width: 2px;border-top-style: solid;m=
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der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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<span></span>
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</table><table width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: 1=
00%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;=
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ellspacing=3D"0" cellpadding=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" valign=3D"top" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table width=3D"100%" align=3D"left" class=3D"mcnTextConte=
ntContainer" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0">
<tbody><tr>
<td class=3D"mcnTextContent" valign=3D"top" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h2 class=3D"null" style=3D"text-align: center=
;display: block;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C=
Verdana=2C Segoe=2C sans-serif;font-size: 22px;font-style: normal;font-we=
ight: bold;line-height: 125%;letter-spacing: normal;">Events coming up&nbs=
p;<font size=3D"5">=F0=9F=8E=9F=EF=B8=8F</font></h2>
</td>
</tr>
</tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->
=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
</td>
</tr>
</tbody>
</table></td>
</tr>
<tr>
<td valign=3D"top" id=3D"templateColumns"=
style=3D"background:#FFFFFF none no-repeat center/cover;mso-line-height-r=
ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;bac=
kground-color: #FFFFFF;background-image: none;background-repeat: no-repeat=
;background-position: center;background-size: cover;border-top: 0;border-b=
ottom: 2px solid #EAEAEA;padding-top: 0;padding-bottom: 9px;">
<!--[if (gte mso 9)|(IE)]>
<table align=3D"center" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"width:600px;">
<tr>
<td align=3D"center" valign=3D"top" wi=
dth=3D"200" style=3D"width:200px;">
<![endif]-->
<table align=3D"left" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" width=3D"200" class=3D"columnWrapper" sty=
le=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0p=
t;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tr>
<td valign=3D"top" class=3D"co=
lumnContainer" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust=
: 100%;-webkit-text-size-adjust: 100%;"><table width=3D"100%" class=3D"mcn=
CaptionBlock" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"bo=
rder-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnCaptionBlockOuter">
<tr>
<td class=3D"mcnCaptionBlockInner" valign=3D"top" style=3D"pad=
ding: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
<table align=3D"left" class=3D"mcnCaptionBottomContent" border=3D"0" cells=
pacing=3D"0" cellpadding=3D"0" style=3D"border-collapse: collapse;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
<tbody><tr>
<td align=3D"center" class=3D"mcnCaptionBottomImageContent" valign=
=3D"top" style=3D"padding: 0 9px 9px 9px;mso-line-height-rule: exactly;-ms=
-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a title=3D"" href=3D"https://virginstartup.us12.list-manage.c=
om/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dfb73e8225e&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size=
-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img width=3D"164" class=3D"mcnImage" style=3D"max-width: 400p=
x;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpola=
tion-mode: bicubic;vertical-align: bottom;" alt=3D"" src=3D"https://galler=
y.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/547f4204-4952-4320-8482-a=
737258fee1d.png">
</a>
</td>
</tr>
<tr>
<td width=3D"164" class=3D"mcnTextContent" valign=3D"top" style=3D=
"padding: 0 9px 0 9px;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020=
;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left=
;">
<strong>MeetUp</strong><br>
How to fund your start-up<br>
<br>
<em><strong>Make the right funding choices</strong></em><br>
<br>
=C2=A310
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
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00%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%" class=3D"mcnButtonContentContainer" style=3D"border-collapse:=
separate !important;border-radius: 3px;background-color: #CC0000;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"TICKETS"=
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D097df6b79a&e=3Dd4e40c46c7" target=3D"_blank" sty=
le=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-alig=
n: center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exact=
ly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: bloc=
k;">TICKETS</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table></td>
</tr>
</table>
<!--[if (gte mso 9)|(IE)]>
</td>
<td align=3D"center" valign=3D"top" wi=
dth=3D"200" style=3D"width:200px;">
<![endif]-->
<table align=3D"left" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" width=3D"200" class=3D"columnWrapper" sty=
le=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0p=
t;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tr>
<td valign=3D"top" class=3D"co=
lumnContainer" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust=
: 100%;-webkit-text-size-adjust: 100%;"><table width=3D"100%" class=3D"mcn=
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<a title=3D"" href=3D"https://virginstartup.us12.list-manage.c=
om/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D3a1453b302&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size=
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<img width=3D"164" class=3D"mcnImage" style=3D"max-width: 1080=
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</a>
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<td width=3D"164" class=3D"mcnTextContent" valign=3D"top" style=3D=
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100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020=
;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left=
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<strong>Workshop</strong><br>
Doing Business With Big Business<br>
<br>
<em><strong>Food and drink<br>
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</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
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s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"TICKETS"=
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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k;">TICKETS</a>
</td>
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<a title=3D"" href=3D"https://virginstartup.us12.list-manage.c=
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<em><strong>Master the art of Public Relations</strong></em><br>
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</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
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<a class=3D"mcnButton " title=3D"TICKETS"=
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From your friends at Virgin StartUp
</td>
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=
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