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PLUS: Why you should be podcasting 🎧



View this email in your browser 
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Your latest update from Virgin StartUp!


 <https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=d30eb7bcfb&e=d4e40c46c7>



How podcasting gets you customers 🎧


Are you podcasting?

You should be.

In a world saturated with content, you have to do more to reach, engage and 
convert your prospects into loyal customers. Blogs, ads and videos are 
important, but podcasting gets you closer to your audience than ever before.

This week we spoke to Henry, who founded a podcast production agency, with a 
Virgin Start Up Loan, 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=de8457b44d&e=d4e40c46c7> 
that helps B2B companies to create engaging audio content – and found out 
why your customers want to hear the story direct from the horse’s mouth.

Podcasting is an intimate medium. It’s the only way to speak to customers 
one-on-one without interrupting their day. It’s the medium that drops 
defences. Listeners switch on the moment they press play, so treat them to 
valuable content and you’ll keep them for life.

Podcasting is therefore one of the most effective platforms for fostering 
relationships with your customers, old and new. Done wisely, podcasting 
helps grow your brand, build customer rapport and generate new leads. All it 
takes is your voice, a microphone and a little nerve to get started.

  <https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/d76539d2-7308-47e1-8008-cc1f4f709d6f.jpg>

Henry, the founder of Lower St

Many podcasts are supported by advertising, and research has shown that 
podcasts have been found to have the most engaged and dedicated audiences of 
any platform; combine this with data that shows astonishing buying habits 
and brand recall.

Alongside advertising models, there are alternative subscription companies 
including Luminary 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=380d3e98d4&e=d4e40c46c7> 
popping up too, which are sure to disrupt this growing industry.

Continue reading to find out how listener habits are changing, and how you 
can use a podcast to aqcuire new customers. 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=764fdb0b1a&e=d4e40c46c7>


READ MORE 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=755b42d955&e=d4e40c46c7>





Coming up: MeetUp London! How to validate your start-up idea and prove the 
haters wrong! 🍷


Hot on the heels of our Edinburgh MeetUp 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4f7e2b7f6a&e=d4e40c46c7> 
, we'll be back in the Big Smoke for our next MeetUp!

So you have an incredible business idea – congratulations! Before you plough 
all of your money, time and effort into it (and trust us, binging on Netflix 
boxsets will be a thing of the past) – how can you be sure this idea will 
work? How do you know that your business idea is going to fly, beyond asking 
your friends or family if it's a good idea?

Join our MeetUp in London for an evening of inspirational speakers who have 
"been there and done that" to help you find out what you need to do to 
ensure that your start-up idea has the validation it needs to launch with 
confidence. Join fellow entrepreneurs, the Virgin StartUp team and some 
great speakers for an evening of networking and interactive talks, including 
a Q&A.


Speaking on the night:



 <https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=44587cfa58&e=d4e40c46c7>


Ben Keene, founder and writer


Ben is a serial entrepreneur, intrepid traveler and Virgin StartUp Business 
Advisor. As well as working for incredible organisations including Escape 
the City, Ben co-founded the Rebel Book Club and recently set up 
TribeWanted, helping people do work that matters to them & the world.



 <https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4ca99c69bb&e=d4e40c46c7>


Abi and Leha, founders of Liha Beauty


Abi and Liha met at University over 20 years ago. Abi was an athlete 
competing for Great Britain and Liha was a bit of a slacker but they clicked 
over their love of natural cosmetics. Their inspiration for setting up LIHA 
Beauty came from years of making their own product but setting up a skincare 
line was kind of a happy accident. They had been tinkering away with making 
their now cult product, Idan oil, for a while as they were obsessed with 
making a magical oil that could be used for absolutely everything… head to 
toe! When they finally perfected the oil and started giving it away as gifts 
to family and friends, they kept getting re-orders by some of their closest 
friends and that’s how the idea for LIHA Beauty was born!


TICKETS 
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CrowdBoost is back! Our accelerator to get you ready to raise


If you're a start-up looking to launch an equity crowdfunding campaign then 
CrowdBoost is for you. The 6-week programme gives you expert, 1-on-1 
training to get your start-up in pole position to smash a crowdfunding 
campaign. Applications are open until midnight on 15th April 2019.

To date, 15 start-ups have raised a combined ÂŁ5m after being on CrowdBoost! 
Time to get your start-up on that list.

APPLY NOW 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8d741310dd&e=d4e40c46c7>





Events coming up 🎟




 <https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=65cc733c5b&e=d4e40c46c7>
Masterclass
How to Build a Knockout Brand

Find your brand purpose and let it shine
ÂŁ35

TICKETS 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=6c9c3dfdc7&e=d4e40c46c7>


 <https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=c87e7d5ad8&e=d4e40c46c7>
MeetUp
How to Lead your Start-up with Purpose

Our first Edinburgh MeetUp of the year!

ÂŁ10

TICKETS 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=2c640057a0&e=d4e40c46c7>


 <https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=c63c8f2211&e=d4e40c46c7>
Masterclass
How to Mastermind an Equity CrowdFunding Campagin

Get your start-up ready to raise
ÂŁ35

TICKETS 
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                            <a =
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ith-big-business-247921?e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
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		=09
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				<![endif]-->
                <table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
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                            <h1 style=3D"text-align: center;display: =
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Virgin StartUp!</h1>

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                                    <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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                                        <img alt=3D"Thanks to everyone =
who came to Doing Business With Big Business - we hope you enjoyed it!" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/2ab=
09222-83d3-4500-abed-9a988a338216.jpg" style=3D"max-width: =
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                                    </a>

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</table><table class=3D"mcnTextBlock" style=3D"min-width: =
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		=09
				<!--[if mso]>
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				<![endif]-->
                <table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
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                    <tbody><tr>

                        <td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">

                            <h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">How podcasting gets you =
customers =F0=9F=8E=A7</h1>
<br>
Are you podcasting?<br>
<br>
You should be.<br>
<br>
In a world saturated with content, you have to do more to reach, engage =
and convert your prospects into loyal customers. Blogs, ads and videos =
are important, but podcasting gets you closer to your audience than ever =
before. &nbsp;<br>
<br>
This week we spoke to Henry, who founded a podcast production agency, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dde8457b44d&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">with a Virgin Start Up Loan, =
</a>that helps B2B companies to create engaging audio content =E2=80=93 =
and found out why your customers want to hear the story direct from the =
horse=E2=80=99s mouth.<br>
<br>
Podcasting is an intimate medium. It=E2=80=99s the only way to speak to =
customers one-on-one without interrupting their day. It=E2=80=99s the =
medium that drops defences. Listeners switch on the moment they press =
play, so treat them to valuable content and you=E2=80=99ll keep them for =
life.&nbsp;&nbsp; &nbsp;<br>
<br>
Podcasting is therefore one of the most effective platforms for =
fostering relationships with your customers, old and new. Done wisely, =
podcasting helps grow your brand, build customer rapport and generate =
new leads. All it takes is your voice, a microphone and a little nerve =
to get started.
                        </td>
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                                        <img alt=3D"" =
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		=09
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				<![endif]-->
                <table style=3D"max-width: 100%;min-width: =
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                    <tbody><tr>

                        <td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
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                            <em><span style=3D"font-size:12px">Henry, =
the founder of Lower St</span></em>
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				<![endif]-->

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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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				<![endif]-->
                <table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
                    <tbody><tr>

                        <td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">

                            Many podcasts are supported by advertising, =
and research has shown that podcasts have been found to have the most =
engaged and dedicated audiences of any platform; combine this with data =
that shows astonishing buying habits and brand recall.<br>
<br>
Alongside advertising models, there are alternative subscription =
companies including <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D380d3e98d4&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">Luminary</a> popping up too, which =
are sure to disrupt this growing industry.<br>
<br>
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D764fdb0b1a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">Continue reading to find out how =
listener habits are changing, and how you can use a podcast to aqcuire =
new customers. </a><br>
&nbsp;
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
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style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CC0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
                                <a class=3D"mcnButton " title=3D"READ =
MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D755b42d955&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ MORE</a>
                            </td>
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                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
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        <tr>
            <td class=3D"mcnTextBlockInner" style=3D"padding-top: =
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                <table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
                    <tbody><tr>

                        <td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">

                            <h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Coming up: MeetUp London! How to validate your start-up idea =
and prove the haters wrong! =F0=9F=8D=B7</h2>
<br>
Hot on the heels of our <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4f7e2b7f6a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">Edinburgh MeetUp</a>, we'll be back =
in the Big Smoke for our next MeetUp!<br>
<br>
So you have an incredible business idea =E2=80=93 congratulations! =
Before you plough all of your money, time and effort into it (and trust =
us, binging on Netflix boxsets will be a thing of the past) =E2=80=93 =
how can you be sure this idea will work? How do you know that your =
business idea is going to fly, beyond asking your friends or family if =
it's a good idea?<br>
<br>
Join our MeetUp in London for an evening of inspirational speakers who =
have "been there and done that" to help you find out what you need to do =
to ensure that your start-up idea has the validation it needs to launch =
with confidence. Join fellow entrepreneurs, the Virgin StartUp team and =
some great speakers for an evening of networking and interactive talks, =
including a Q&amp;A.
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><br>
<strong>Speaking on the night:</strong></h2>

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<table class=3D"mcnCaptionRightContentOuter" width=3D"100%" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
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            <table class=3D"mcnCaptionRightImageContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
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                    <td class=3D"mcnCaptionRightImageContent" =
valign=3D"top" align=3D"center" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">


                        <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D44587cfa58&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">


                        <img alt=3D"Ben Keene will be speaking at our =
MeetUp" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/a70=
b6c43-1712-4af0-9996-dc689a90b9b1.png" style=3D"max-width: 231px;border: =
0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" =
class=3D"mcnImage" width=3D"231">
                        </a>


                    </td>
                </tr>
            </tbody></table>
            <table class=3D"mcnCaptionRightTextContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
align=3D"right" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
                <tbody><tr>
                    <td class=3D"mcnTextContent" valign=3D"top" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">
                        <h2 style=3D"display: block;margin: 0;padding: =
0;color: #202020;font-family: Tahoma, Verdana, Segoe, =
sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>Ben Keene, founder and writer</strong></h2>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">Ben is a serial entrepreneur, =
intrepid traveler and Virgin StartUp Business Advisor. As well as =
working for incredible organisations including Escape the City, Ben =
co-founded the Rebel Book Club and recently set up TribeWanted, helping =
people do work that matters to them &amp; the world.</p>

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100%;-webkit-text-size-adjust: 100%;">
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        <tr>
            <td class=3D"mcnCaptionBlockInner" style=3D"padding: =
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100%;-webkit-text-size-adjust: 100%;" valign=3D"top">


<table class=3D"mcnCaptionLeftContentOuter" width=3D"100%" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
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100%;-webkit-text-size-adjust: 100%;">
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        <td class=3D"mcnCaptionLeftContentInner" style=3D"padding: 0 =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
            <table class=3D"mcnCaptionLeftImageContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
align=3D"right" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
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                    <td class=3D"mcnCaptionLeftImageContent" =
valign=3D"top" align=3D"center" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">


                        <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4ca99c69bb&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">

                        <img alt=3D"Liha Beauty will be speaknig at our =
MeetUp" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/ca7=
23470-db72-4440-b6d5-a5ae35a4760d.png" style=3D"max-width: 231px;border: =
0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" =
class=3D"mcnImage" width=3D"231">
                        </a>

                    </td>
                </tr>
            </tbody></table>
            <table class=3D"mcnCaptionLeftTextContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
align=3D"left" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
                <tbody><tr>
                    <td class=3D"mcnTextContent" valign=3D"top" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">
                        <h2 style=3D"display: block;margin: 0;padding: =
0;color: #202020;font-family: Tahoma, Verdana, Segoe, =
sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>Abi and Leha, founders of Liha Beauty</strong></h2>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">Abi and Liha met at University =
over 20 years ago. Abi was an athlete competing for Great Britain and =
Liha was a bit of a slacker but they clicked over their love of natural =
cosmetics. Their inspiration for setting up LIHA Beauty came from years =
of making their own product but setting up a skincare line was kind of a =
happy accident. They had been tinkering away with making their now cult =
product, Idan oil, for a while as they were obsessed with making a =
magical oil that could be used for absolutely everything=E2=80=A6 head =
to toe! When they finally perfected the oil and started giving it away =
as gifts to family and friends, they kept getting re-orders by some of =
their closest friends and that=E2=80=99s how the idea for LIHA Beauty =
was born!</p>

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                <table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CC0000;mso-table-lspace: 0pt;mso-table-rspace: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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                            <td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
                                <a class=3D"mcnButton " =
title=3D"TICKETS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dffba8a4f03&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">TICKETS</a>
                            </td>
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                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
                    <tbody><tr>
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    <tbody class=3D"mcnImageBlockOuter">
            <tr>
                <td style=3D"padding: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnImageBlockInner" valign=3D"top">
                    <table class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
                        <tbody><tr>
                            <td class=3D"mcnImageContent" =
style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top">

                                    <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                                        <img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/d30=
c4076-da70-4f1c-89d1-1a59162b58e0.png" style=3D"max-width: =
660px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage" width=3D"564" =
align=3D"middle">
                                    </a>

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            </tr>
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</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
              	<!--[if mso]>
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cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
				<tr>
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		=09
				<!--[if mso]>
				<td valign=3D"top" width=3D"600" style=3D"width:600px;">
				<![endif]-->
                <table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
                    <tbody><tr>

                        <td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">

                            <h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">CrowdBoost is back! Our accelerator to get you ready to =
raise</h2>
<br>
If you're a start-up looking to launch an equity crowdfunding campaign =
then CrowdBoost is for you. The 6-week programme gives you expert, =
1-on-1 training to get your start-up in pole position to smash a =
crowdfunding campaign. <strong>Applications are open until midnight on =
15th April 2019.</strong><br>
<br>
To date, 15 start-ups have raised a combined =C2=A35m after being on =
CrowdBoost! Time to get your start-up on that list.
                        </td>
                    </tr>
                </tbody></table>
				<!--[if mso]>
				</td>
				<![endif]-->

				<!--[if mso]>
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
                <table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
                                <a class=3D"mcnButton " title=3D"APPLY =
NOW" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8d741310dd&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">APPLY NOW</a>
                            </td>
                        </tr>
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                </table>
            </td>
        </tr>
    </tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
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                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
              	<!--[if mso]>
				<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
				<tr>
				<![endif]-->
		=09
				<!--[if mso]>
				<td valign=3D"top" width=3D"600" style=3D"width:600px;">
				<![endif]-->
                <table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
                    <tbody><tr>

                        <td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">

                            <h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Events coming up =F0=9F=8E=9F</h2>

                        </td>
                    </tr>
                </tbody></table>
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				<![endif]-->

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no-repeat;background-position: center;background-size: cover;border-top: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                                        <tr>
                                            <td valign=3D"top" =
class=3D"columnContainer" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><table class=3D"mcnCaptionBlock" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" style=3D"border-collapse: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">


<table class=3D"mcnCaptionBottomContent" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left" style=3D"border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody><tr>
        <td class=3D"mcnCaptionBottomImageContent" style=3D"padding: 0 =
9px 9px 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center">


            <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D65cc733c5b&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">


            <img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/599=
9e86d-7228-4190-bf4d-afa3e195c121.png" style=3D"max-width: 233px;border: =
0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" =
class=3D"mcnImage" width=3D"164">
            </a>

        </td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" style=3D"padding: 0 9px 0 =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;" width=3D"164" valign=3D"top">
            <strong>Masterclass</strong><br>
How to Build a Knockout Brand<br>
<br>
<em><strong>Find your brand purpose and let it shine</strong></em><br>
=C2=A335
        </td>
    </tr>
</tbody></table>





            </td>
        </tr>
    </tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
                <table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CC0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
                    <tbody>
                        <tr>
                            <td class=3D"mcnButtonContent" =
style=3D"font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
                                <a class=3D"mcnButton " =
title=3D"TICKETS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D6c9c3dfdc7&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">TICKETS</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table></td>
                                        </tr>
                                    </table>
                                    <!--[if (gte mso 9)|(IE)]>
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                                    <td align=3D"center" valign=3D"top" =
width=3D"200" style=3D"width:200px;">
                                    <![endif]-->
                                    <table align=3D"left" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"200" =
class=3D"columnWrapper" style=3D"border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                                        <tr>
                                            <td valign=3D"top" =
class=3D"columnContainer" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><table class=3D"mcnCaptionBlock" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" style=3D"border-collapse: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">


<table class=3D"mcnCaptionBottomContent" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left" style=3D"border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody><tr>
        <td class=3D"mcnCaptionBottomImageContent" style=3D"padding: 0 =
9px 9px 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center">


            <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc87e7d5ad8&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">


            <img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/225=
36ac1-881a-441f-818f-55aecd2d2407.png" style=3D"max-width: 231px;border: =
0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" =
class=3D"mcnImage" width=3D"164">
            </a>

        </td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" style=3D"padding: 0 9px 0 =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;" width=3D"164" valign=3D"top">
            <strong>MeetUp</strong><br>
How to Lead your Start-up with Purpose<br>
<br>
<em><strong>Our first Edinburgh MeetUp of the year!</strong></em><br>
<br>
=C2=A310
        </td>
    </tr>
</tbody></table>





            </td>
        </tr>
    </tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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        </td>
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