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Plus: How to get stocked with the UK's biggest businesses 🚅
<https://mailchi.mp/virginstartup/500-launch-email-247701?e=d4e40c46c7>
Can't see any of our lovely images?
Here's your latest roundup from Virgin StartUp! 👍
Improvise. Adapt. Overcome! That's the catchphrase of British adventurer and
television presenter, Bear Grylls, but it's also one that applies to many
start-ups. This newsletter focuses on how a few entrepreneurs we know
adapted and tweaked their business as they went. It's one to read with a
cuppa. ☕️
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=03d55c9bfe&e=d4e40c46c7>
How I Learnt To Make My Business More Adaptable: Sophie Cooper, Read With
Phonics
Everyone has a plan till they get punched in the face - so says Mike Tyson -
and it's something that feels relevant in the world of startups. No matter
what you thought, chances are it will pan out differently when you launch.
We spoke to Sophie Cooper founder of Read with Phonics
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=3689ac4047&e=d4e40c46c7>
– a website and app that teaches children how to read by using phonics –
and found out how she quickly had to adapt to the realities of the
educational resource market.
Who Are They?
"My name is Sophie Cooper and I am an ex-primary school teacher and the
founder of ReadwithPhonics.com
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=0f9e473d6a&e=d4e40c46c7>
. As a primary school teacher for year one pupils, I saw the impact that
learning how to read has on a child's education and it amazed me. Reading is
the most vital skill in all of education. There’s a reason why it’s the
first thing you learn when you start school: you simply cannot progress
without it. Yet one in seven people in England lack basic literacy skills
and our methods for teaching children how to read haven't changed in years.
My website and app teaches children to read through phonics (the idea of
breaking the English language down into just 44 sounds).
Predicting The Future
While I have always kept the same values and reason for starting Read with
Phonics at heart, it doesn't mean that I haven't had to adapt my business.
How I thought we would make money at the start is not how I make money now.
I have had to adapt to what my customers want, as well as what is working
and what isn't.
A prominent example of us having to adapt comes from the fact that we were
only an app when we first launched. In my mind, this was the future and the
way that classroom teaching was going. Every school was buying tablets and
new, interactive resources were the future, but it wasn't how everyone was
teaching at that moment, so we struggled to generate new users.
So, I had to make our whole app available to use online. Students and
teachers were familiar with using online resources through a variety of
other websites, even if they were a bit outdated. It was a huge task and one
which required further funding and months of work, but it was worth it. We
started getting more users and organic traffic from search engines.
Be Flexible
If I had stuck to remaining solely as an app, we would not have grown as a
business. The times and the way we teach children in classrooms are forever
changing, with new and innovative resources constantly coming and going, and
my business and I need to change along with them. So if there’s one thing I
have learnt since starting my business it is to be flexible, adaptable and
ready to move and change in order to survive.
READ MORE
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How I Learnt To UnderStand My Customers: Lisa Martin, Salt Studios
Providing great products or services is only possible for startups that
understand their customers. We spoke to Lisa Martin of Salt Studios
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=9f62ae5d5b&e=d4e40c46c7>
– a state-of-the-art rehearsal studio for professional musicians in East
London – and found out how she transformed her business model in order to
meet the needs of her customer base.
About us
I had been working in the London music industry as a freelance drummer for
three years before I opened my business. Like many entrepreneurs, I had seen
a gap in the market within my professional field and decided to fill it.
While most creative professionals have access to a wide range of
high-quality workspaces, professional musicians have limited options and
often end up hiring dingy spaces by the hour in order to rehearse. I opened
Salt Studios in March 2018 and the core vision was to create a
professionally equipped and pleasant, bright workspace that musicians could
rent long term.
Starting out
The first six months of trading have been one of the sharpest learning
curves I have ever experienced. Responding to customer feedback has affected
the way I run the studio and my plans for the business going forward.
The studio first opened earlier this year in Peckham, which is close to
where I live. Having a good network in the area gave me confidence that I
could get customers through the door. Being a professional drummer myself, I
knew how difficult it was to find a space to practice or teach in. For this
reason, I was expecting a lot of drummers and music teachers to be using the
space, as well as a few bands. Essentially, I had subconsciously modelled my
customer base on myself, which ended up being an inaccurate or rather
limited view.
The majority of our customers, both then and now, turned out to be bands and
not drummers or music teachers as I had originally predicted. London has a
real shortage of high-quality, long-term lease rehearsal spaces, and Salt
Studios was filling that gap for professional and semi-professional bands. I
adapted my business model to fit the reality of my customer base, which also
involved getting some more gear for the studio so that it was better suited
for full bands.
Pricing
I played around with pricing a lot in those early months. Eventually,
through a meeting with a business mentor, I realised that having a clear
pricing structure was much more desirable than giving individual quotes to
each customer. Deciding on my new pricing structure, I was now in a position
to give a clear price list to prospective clients.
The studio now offers three deals: Gold, Silver and Bronze memberships. This
structure was popular with clients and made what I was offering a lot
clearer. Several customers have since told me that they feel the prices
compare favourably with other studios, which is feedback that I really
value.
READ MORE
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=a3d0bceb39&e=d4e40c46c7>
Doing Business with Big Business
Our flagship event is back this week, with buyers from some of the UK's
largest companies in attendance, including:
* Virgin Atlantic
* Tesco
* John Lewis & Partners
* Virgin Trains
* LUMI Consultancy
* Innoveat and Tickeat
* gategroup
Only a few tickets left!
Last week it was announced that social enterprise Change Please would be the
official coffee company supplier for all of Virgin Trains and its lounges,
thanks to an introduction at Doing Business With Big Business!
Time is running out so click here or the image below to sign up for the
event on November 9th in London. We hope to see you there!
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=c157a44dfe&e=d4e40c46c7>
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GET TICKETS
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=05a8a1f284&e=d4e40c46c7>
Check out the latest events coming up at Virgin StartUp:
November 5th
📱Masterclass: Developing Your
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5d3f3b23c0&e=d4e40c46c7>
Social Media Strategy (London)
November 6th
👊Masterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=9170025df2&e=d4e40c46c7>
How To Build A Knockout Brand
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=3fc6971024&e=d4e40c46c7>
(London)
November 7th
👩👩👧👦 Masterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=75945f50f0&e=d4e40c46c7>
How T
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=0c9d902896&e=d4e40c46c7>
o Mastermind An Equity Crowdfunding Campaign
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=2cc97ca31f&e=d4e40c46c7>
(London)
November 8th
👌Masterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ef68119b02&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=2e6fc57e60&e=d4e40c46c7>
Building Your Sales Strategy (London)
November 9th
🙌 Doing Business With Big Business
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4268a18e10&e=d4e40c46c7>
(London)
November 13th
👉 MeetUp: How To Lead Your StartUp With Purpose
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=6c023d2b2b&e=d4e40c46c7>
(London)
MORE EVENTS
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=44a644ce78&e=d4e40c46c7>
That's your lot for now! Remember, hit reply to get in touch. 🙌
Joe
Joe Knyon
Virgin StartUp
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<span =
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catchphrase of British adventurer and television presenter, Bear Grylls, =
but it's also one that applies to many start-ups. This newsletter =
focuses on how a few entrepreneurs we know adapted and tweaked their =
business as they went. It's one to read with a cuppa. =
=E2=98=95=EF=B8=8F </em></span>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">How I Learnt To Make =
My Business More Adaptable: Sophie Cooper, Read With =
Phonics <br>
</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Everyone has a plan till they get =
punched in the face - so says Mike Tyson - and it's something that feels =
relevant in the world of startups. No matter what you thought, chances =
are it will pan out differently when you launch. <br>
<br>
We spoke to Sophie Cooper founder of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D3689ac4047&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Read with =
Phonics</a> =E2=80=93 a website and app that teaches children =
how to read by using phonics =E2=80=93 and found out how she =
quickly had to adapt to the realities of the educational resource =
market.<br>
</p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">Who Are =
They?<br>
</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">"My name is Sophie Cooper and I am =
an ex-primary school teacher and the founder of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0f9e473d6a&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">ReadwithPhonics.com</a>. As a =
primary school teacher for year one pupils, I saw the impact that =
learning how to read has on a child's education and it amazed me. =
Reading is the most vital skill in all of education. There=E2=80=99s a =
reason why it=E2=80=99s the first thing you learn when you start school: =
you simply cannot progress without it. Yet one in seven people in =
England lack basic literacy skills and our methods for teaching children =
how to read haven't changed in years.<br>
<br>
My website and app teaches children to read through phonics (the idea of =
breaking the English language down into just 44 sounds).<br>
</p>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;">Predicting The Future</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><br>
While I have always kept the same values and reason for starting Read =
with Phonics at heart, it doesn't mean that I haven't had to adapt my =
business. How I thought we would make money at the start is not how I =
make money now. I have had to adapt to what my customers want, as well =
as what is working and what isn't.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">A prominent example of us having =
to adapt comes from the fact that we were only an app when we first =
launched. In my mind, this was the future and the way that classroom =
teaching was going. Every school was buying tablets and new, interactive =
resources were the future, but it wasn't how everyone was teaching at =
that moment, so we struggled to generate new users.<br>
<br>
So, I had to make our whole app available to use online. Students and =
teachers were familiar with using online resources through a =
variety of other websites, even if they were a bit outdated. It was a =
huge task and one which required further funding and months of work, but =
it was worth it. We started getting more users and organic traffic from =
search engines.<br>
</p>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">Be =
Flexible<br>
</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">If I had stuck to remaining solely =
as an app, we would not have grown as a business. The times and the way =
we teach children in classrooms are forever changing, with new and =
innovative resources constantly coming and going, and my business and I =
need to change along with them. So if there=E2=80=99s one thing I have =
learnt since starting my business it is to be flexible, adaptable and =
ready to move and change in order to survive.</p>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ =
MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D9ead57d034&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ MORE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table></td>
</tr>
<tr>
<td valign=3D"top" id=3D"templateBody" =
style=3D"background:#ffffff none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#ffffff;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" class=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" =
style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Da9db57b4f4&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/add=
e8623-b548-40b8-b4e9-b5764b19a3c6.jpg" width=3D"564" style=3D"max-width: =
819px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h1 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">How I Learnt To =
UnderStand My Customers: Lisa Martin, Salt Studios</h1>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Providing great products =
or services is only possible for startups that understand their =
customers. We spoke to Lisa Martin of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D9f62ae5d5b&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Salt =
Studios</a> =E2=80=93 a state-of-the-art rehearsal studio for =
professional musicians in East London =E2=80=93 and found out how =
she transformed her business model in order to meet the needs of her =
customer base.</strong></p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">About =
us</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">I had been working in the London =
music industry as a freelance drummer for three years before I opened my =
business. Like many entrepreneurs, I had seen a gap in the market within =
my professional field and decided to fill it.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">While most creative professionals =
have access to a wide range of high-quality workspaces, professional =
musicians have limited options and often end up hiring dingy spaces by =
the hour in order to rehearse. I opened Salt Studios in March 2018 and =
the core vision was to create a professionally equipped and pleasant, =
bright workspace that musicians could rent long term.<br>
</p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;">Starting out</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">The first six months of trading =
have been one of the sharpest learning curves I have ever experienced. =
Responding to customer feedback has affected the way I run the studio =
and my plans for the business going forward.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">The studio first opened earlier =
this year in Peckham, which is close to where I live. Having a good =
network in the area gave me confidence that I could get customers =
through the door. Being a professional drummer myself, I knew how =
difficult it was to find a space to practice or teach in. For this =
reason, I was expecting a lot of drummers and music teachers to be using =
the space, as well as a few bands. Essentially, I had subconsciously =
modelled my customer base on myself, which ended up being an inaccurate =
or rather limited view.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">The majority of our customers, =
both then and now, turned out to be bands and not drummers or music =
teachers as I had originally predicted. London has a real shortage of =
high-quality, long-term lease rehearsal spaces, and Salt Studios was =
filling that gap for professional and semi-professional bands. I adapted =
my business model to fit the reality of my customer base, which also =
involved getting some more gear for the studio so that it was better =
suited for full bands.<br>
</p>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;">Pricing</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">I played around with pricing a lot =
in those early months. Eventually, through a meeting with a business =
mentor, I realised that having a clear pricing structure was much more =
desirable than giving individual quotes to each customer. Deciding on my =
new pricing structure, I was now in a position to give a clear price =
list to prospective clients.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">The studio now offers three deals: =
Gold, Silver and Bronze memberships. This structure was popular with =
clients and made what I was offering a lot clearer. Several customers =
have since told me that they feel the prices compare favourably with =
other studios, which is feedback that I really value.</p>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ =
MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Da3d0bceb39&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ MORE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
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100%;-webkit-text-size-adjust: 100%;">
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100%;border-top: 2px solid #EAEAEA;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
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18px;">
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border-right-width:0; margin-top:0; margin-right:0; margin-bottom:0; =
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</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h1 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Doing Business with Big =
Business</h1>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Our flagship event is back =
this week, with buyers from some of the UK's largest companies in =
attendance, including:</strong></p>
<ul>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Virgin Atlantic</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Tesco</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">John Lewis & Partners</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Virgin Trains</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">LUMI Consultancy</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Innoveat and Tickeat</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">gategroup</li>
</ul>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">Only a =
few tickets left!</h3>
<br>
Last week it was announced that social enterprise Change Please would be =
the official coffee company supplier for all of Virgin Trains and its =
lounges, thanks to an introduction at Doing Business With Big =
Business!<br>
<br>
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc157a44dfe&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Time is running out so click here or =
the image below to sign up for the event on November 9th in London. We =
hope to see you there! </a><br>
<br>
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc58e27483a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"><img data-file-id=3D"477177" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/a6c=
f3ea4-8f02-486e-b230-04f75f725cb9.jpg" style=3D"border: 0px;width: =
600px;height: 400px;margin: 0px;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" width=3D"600" =
height=3D"400"></a><br>
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</tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"GET =
TICKETS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D05a8a1f284&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">GET TICKETS</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: =
100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
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<td class=3D"mcnDividerBlockInner" style=3D"padding: =
18px;">
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style=3D"border-bottom-color:none; border-left-color:none; =
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margin-left:0;" />
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Check out the latest events coming up at =
Virgin StartUp:</h2>
<br>
<strong>November 5th</strong><br>
=F0=9F=93=B1<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5d3f3b23c0&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: Developing =
Your Social Media Strategy</a> (London)<br>
<br>
<strong>November 6th</strong><br>
=F0=9F=91=8A<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D9170025df2&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D3fc6971024&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How To Build A Knockout Brand =
</a>(London)<br>
<br>
<strong>November 7th</strong><br>
=F0=9F=91=A9=E2=80=8D=F0=9F=91=A9=E2=80=8D=F0=9F=91=A7=E2=80=8D=F0=9F=
=91=A6 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D75945f50f0&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0c9d902896&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How T</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2cc97ca31f&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">o Mastermind An Equity Crowdfunding =
Campaign</a> (London)<br>
<br>
<strong>November 8th</strong><br>
=F0=9F=91=8C<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Def68119b02&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass:</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2e6fc57e60&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> Building Your Sales =
Strategy</a> (London)<br>
<br>
<strong>November 9th</strong><br>
=F0=9F=99=8C <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4268a18e10&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big =
Business</a> (London)<br>
<br>
<strong>November 13th</strong><br>
=F0=9F=91=89 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D6c023d2b2b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">MeetUp: How To Lead Your StartUp =
With Purpose</a> (London)
</td>
</tr>
</tbody></table>
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</td>
<![endif]-->
<!--[if mso]>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"MORE =
EVENTS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D44a644ce78&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">MORE EVENTS</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: =
100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<span style=3D"color:#000000"><strong>That's =
your lot for now! Remember, hit reply to get in touch. =
=F0=9F=99=8C</strong><br>
<br>
Joe<br>
<br>
<strong>Joe Knyon</strong><br>
Virgin StartUp<br>
<br>
<img data-file-id=3D"477201" =
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