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Subject: =?UTF-8?Q?Why_Now_Is_A_Great_Time_To_Be_Ma?=
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Date: Fri, 16 Nov 2018 08:05:06 -0000
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Plus: How To Stand Out Vs Competitors đź‘€
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Can't see any of our lovely images?
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Here's your latest roundup from
Virgin StartUp! đź‘Ť
Hope your week's been a winner! Apparently, now is a great time to be
making non-alcoholic drinks! Read on to find out why. Plus advice on how to
stand out against competitors. GO GET EM'
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4bf6fb0df4&e=d4e40c46c7>
Dalston's Soda: 'It's a great time to be making non-alcoholic drinks'
We love an underdog story here at Virgin StartUp and have been sharing this
piece
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e6ee1f088c&e=d4e40c46c7>
from The Guardian
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around the office all week. It's the story of Dalston's Soda and how the
soft drinks brand, which is now stocked in many major supermarkets, is on a
mission to give Coca-Cola a run for its money.
The whole idea seemed completely insane,” says Duncan O’Brien, the founder
of Dalston’s Soda Company, originally known as Dalston’s Cola. “But if a
bunch of rag-tag chefs in Dalston can challenge Coca-Cola, one of the world’s
best-known companies, then that’s fun! That’s why I wanted to do it.
Why Now?
What O’Brien terms the “Innocent and Fever-Tree effect”, has more recently
led to a boom in investment in small, creative drinks companies. “Money
people have cottoned on to the fact that there is money to be made in small
food and drink businesses if it’s done right.”
Being at the start of a wave of change is not perhaps what O’Brien might
have imagined when he began selling his cola as a mixer in an alternative
nightclub, Passing Clouds, in Dalston, back in 2012. The venue’s founder had
decided generic Coca-Cola didn’t fit with the ethical and local principles
of the club, and stopped selling it, creating room for something new.
the business that followed the success at Passing Clouds was bootstrapped.
The first ingredients were bought from New Spitalfields Market, the fruit
and vegetable wholesale market, and from Ridley Road market, a bustling
trading street in the heart of Hackney. An enthusiastic local supporter
invested £5,000, so that O’Brien could set up a factory, and the business
went from delivering bottles by bike to transporting them in a van. Then the
factory space started to feel cramped, and they moved to bigger premises.
Going Well?
“It’s a great time to be making non-alcoholic drinks – there’s interest from
retailers and buyers like never before,” he says. “Think of something that
people want and need in their daily life, and then look at what’s out
there – and if you think you can create a better version, then just go for
it. Why not? Somebody might like it.”
READ THE FULL STORY
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5810cea821&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=c942c46193&e=d4e40c46c7>
How We Positioned Our Business Against Our Competitors: Danielle Wathes,
Percy Stride
Being in a crowded market ensures a high demand for your company’s products
or services if you are able to stand out. Danielle Wathes of Percy Stride
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=752a219447&e=d4e40c46c7>
– producers of men’s footwear handmade in Northampton – told us how
modernising old concepts and sticking to core values allowed her to position
Percy Stride against its competitors.
To say it’s difficult to introduce a new brand into an already established
market is an understatement. Especially when the footwear market is over 100
years old and your competitors are well-established.
I founded Percy Stride in 2015, starting out by designing a small range of
men’s Oxford shoes with a unique design signature. Over the past three
years, I’ve found that everything is a progression and in turn has a chain
reaction. One of the biggest challenges for me in such a competitive market
is trying to form business and marketing skills when my true field of
expertise is in designing.
Despite these challenges, in order to set myself apart from my competitors,
I really focused on the quality and look of the product itself.
READ MORE
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=b55f478a3a&e=d4e40c46c7>
Check out the latest events coming up at Virgin StartUp:
November 15th
🙋 Masterclass: How to make your business famous through PR
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5f263f3476&e=d4e40c46c7>
( London)November 27th
đź’µ Masterclass: How to mastermind an equity crowdfunding campaign
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e5571c33f3&e=d4e40c46c7>
( London)MORE EVENTS
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=739187c375&e=d4e40c46c7>
That's your lot for now! Remember, hit reply to get in touch. 🙌
Joe
Joe Kenyon
Virgin StartUp
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=09
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<table style=3D"max-width: 100%;min-width: =
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'Merriweather Sans', 'Helvetica Neue', Helvetica, Arial, =
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Virgin StartUp<strong>! =F0=9F=91=8D</strong></h1>
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<span style=3D"font-size:13px"><em>Hope your =
week's been a winner! Apparently, now is a great time to be making =
non-alcoholic drinks! Read on to find out why. Plus advice on how to =
stand out against competitors. GO GET EM'</em></span>
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<a =
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Dalston's Soda: 'It's a =
great time to be making non-alcoholic drinks'</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">We love an underdog story here at =
Virgin StartUp and have been sharing<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De6ee1f088c&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> this piece</a> from <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7603a871b2&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">The Guardian</a> around the office =
all week. It's the story of Dalston's Soda and how the soft drinks =
brand, which is now stocked in many major supermarkets, is on a mission =
to give Coca-Cola a run for its money.<br>
<br>
The whole idea seemed completely insane,=E2=80=9D says Duncan =
O=E2=80=99Brien, the founder of Dalston=E2=80=99s Soda Company, =
originally known as Dalston=E2=80=99s Cola. =E2=80=9CBut if a bunch of =
rag-tag chefs in Dalston can challenge Coca-Cola, one of the =
world=E2=80=99s best-known companies, then that=E2=80=99s fun! =
That=E2=80=99s why I wanted to do it.</p>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">Why =
Now?</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">What O=E2=80=99Brien terms the =
=E2=80=9CInnocent and Fever-Tree effect=E2=80=9D, has more recently led =
to a boom in investment in small, creative drinks companies. =
=E2=80=9CMoney people have cottoned on to the fact that there is money =
to be made in small food and drink businesses if it=E2=80=99s done =
right.=E2=80=9D</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Being at the start of a wave of =
change is not perhaps what O=E2=80=99Brien might have imagined when he =
began selling his cola as a mixer in an alternative nightclub, Passing =
Clouds, in Dalston, back in 2012. The venue=E2=80=99s founder had =
decided generic Coca-Cola didn=E2=80=99t fit with the ethical and local =
principles of the club, and stopped selling it, creating room for =
something new.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">the business that followed the =
success at Passing Clouds was bootstrapped. The first ingredients were =
bought from New Spitalfields Market, the fruit and vegetable wholesale =
market, and from Ridley Road market, a bustling trading street in the =
heart of Hackney. An enthusiastic local supporter invested =C2=A35,000, =
so that O=E2=80=99Brien could set up a factory, and the business went =
from delivering bottles by bike to transporting them in a van. Then the =
factory space started to feel cramped, and they moved to bigger =
premises.</p>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">Going =
Well?</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">=E2=80=9CIt=E2=80=99s a great time =
to be making non-alcoholic drinks =E2=80=93 there=E2=80=99s interest =
from retailers and buyers like never before,=E2=80=9D he says. =
=E2=80=9CThink of something that people want and need in their daily =
life, and then look at what=E2=80=99s out there =E2=80=93 and if you =
think you can create a better version, then just go for it. Why not? =
Somebody might like it.=E2=80=9D</p>
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</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"READ =
THE FULL STORY" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5810cea821&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ THE FULL =
STORY</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table></td>
</tr>
<tr>
<td valign=3D"top" id=3D"templateBody" =
style=3D"background:#ffffff none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#ffffff;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
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<td valign=3D"top" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" class=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" =
style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc942c46193&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/e85=
5ad66-e65c-4683-8c14-862b42a17e64.jpg" width=3D"564" style=3D"max-width: =
600px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">How We Positioned Our Business =
Against Our Competitors: Danielle Wathes, Percy Stride</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Being in a crowded market =
ensures a high demand for your company=E2=80=99s products or services if =
you are able to stand out. Danielle Wathes of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D752a219447&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Percy =
Stride</a> =E2=80=93 producers of men=E2=80=99s footwear =
handmade in Northampton =E2=80=93 told us how modernising old =
concepts and sticking to core values allowed her to position Percy =
Stride against its competitors.</strong></p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">To say it=E2=80=99s difficult to =
introduce a new brand into an already established market is an =
understatement. Especially when the footwear market is over 100 years =
old and your competitors are well-established.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">I founded Percy Stride in 2015, =
starting out by designing a small range of men=E2=80=99s Oxford shoes =
with a unique design signature. Over the past three years, I=E2=80=99ve =
found that everything is a progression and in turn has a chain reaction. =
One of the biggest challenges for me in such a competitive market is =
trying to form business and marketing skills when my true field of =
expertise is in designing. </p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Despite these challenges, in order =
to set myself apart from my competitors, I really focused on the quality =
and look of the product itself.</p>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
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<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
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class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"READ =
MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db55f478a3a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ MORE</a>
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</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
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<table class=3D"mcnDividerContent" style=3D"min-width: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
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=09
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Check out the latest events coming up at =
Virgin StartUp:</h2>
<table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
align=3D"left" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td style=3D"line-height: 150%;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" align=3D"left" style=3D"border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td style=3D"line-height: 150%;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><strong>November 15th</strong><br>
=F0=9F=99=8B <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5f263f3476&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: How to make your =
business famous through PR</a> ( London)=E2=80=8B<br>
<br>
<strong>November 27th</strong><br>
=F0=9F=92=B5 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De5571c33f3&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: How to mastermind an =
equity crowdfunding campaign</a> ( London)=E2=80=8B=E2=80=8B</td>
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</table>
</td>
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</table>
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</tbody></table>
<!--[if mso]>
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<a class=3D"mcnButton " title=3D"MORE =
EVENTS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D739187c375&e=3Dd4e40c46c7" target=3D"_blank" =
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100%;-webkit-text-size-adjust: 100%;display: block;">MORE EVENTS</a>
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<![endif]-->
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valign=3D"top">
<span style=3D"color:#000000"><strong>That's =
your lot for now! Remember, hit reply to get in touch. =
=F0=9F=99=8C</strong><br>
<br>
Joe<br>
<br>
<strong>Joe Kenyon</strong><br>
Virgin StartUp<br>
<br>
<img data-file-id=3D"477201" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/bd7=
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=
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=
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