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Subject: =?UTF-8?Q?=F0=9F=8E=AE=C2=A0=C2=A0_The_Business_Secrets_Behind?=
=?UTF-8?Q?_Fortnite's_Runaway_Success_=F0=9F=92=B0=C2=A0?=
Date: Fri, 13 Jul 2018 10:37:28 -0000
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Plus: Masterclass: Marketing 101
<https://mailchi.mp/virginstartup/how-are-restaurant-startups-surviving-plus-how-to-negotiate-247461?e=d4e40c46c7>
Can't see any of our lovely images?
Here's the latest roundup from Virgin StartUp 👍
While you're hustling and working hard, we're finding stories to inspire you
and the tools to help you succeed. This email shouldn't take you longer than
5 minutes to read.
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=62d71239e7&e=d4e40c46c7>
The Business Secrets Behind Fortnite's Runaway Success 🙉
Have you noticed kids throwing some serious shapes recently? Out on the
street, on the bus, in supermarket aisles? Called emotes, they're the latest
dance craze and are thanks to the huge success of Fortnite Battle Royale – a
computer game that has taken over the world, both digital and physical.
Available on your smartphone and other platforms, Fortnite has mastered the
freemium business model and combined it with viral and referral marketing
campaigns which create the perfect formula for success.
The basic version of the game is free and is rooted in a multiplayer world
which attracts friends to play together.
Giving away so much great content for free is the key to unlocking huge
audiences. Users are then monetised through in-game rewards that need to be
paid for to be unlocked. These rewards do not give you an advantage in the
game - they are solely about personalisation of your character - giving you
an identity in the digital world and a creative way to express yourself.
Fortnite has become a global cultural phenomenon. It has not only captured
the imagination of teenage gamers, but become a cultural touchstone that
goes above and beyond the typical playground craze. If you wonder why, don’t
look further than Fortnite’s rather clever and lucrative business model.
READ MORE
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=7094d6cd1a&e=d4e40c46c7>
Could this startup shame restaurants into wasting less food? 🍕 🍔
In the UK, £13bn worth of food is thrown away every year
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ec4df22134&e=d4e40c46c7>
, and the hospitality sector is wasting £2.5bn
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=839b41e217&e=d4e40c46c7>
of food. Marc Zones co-founder of Winnow
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=9b656700a9&e=d4e40c46c7>
is on a mission to change that. Winnow provides technology that helps
restaurants cut food waste and has already saved furniture retailer Ikea the
equivalent of 350,000 meals in its in-store restaurants in 8 months. That's
a lot of meatballs!
His business is leading the charge in a sector which is growing in traction
as the hospitality industry scrambles to solve the food waste issue.
Others include Rubies in the Rubble
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=cf81ea42d2&e=d4e40c46c7>
, which turns surplus food into jams and chutneys, Too Good To Go
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=2af0a539f3&e=d4e40c46c7>
, an app that enables people to buy food from restaurants that would
otherwise go to waste - and Optiat
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=bef30a1eed&e=d4e40c46c7>
which turns leftover coffee beans into face scrubs.
Optiat founders Will and Anna Brightman recently completed the Virgin
StartUp Crowdboost programme
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=b8070e7337&e=d4e40c46c7>
and raised £217,000 - 111% of their target. Smashing! 💷
READ MORE
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=59f86b004b&e=d4e40c46c7>
Virgin StartUp Masterclass: Marketing Strategy 101 ✅
We know that Startups have limited resources and the name of the game is
growth. In this Masterclass we will create a optimised plan to reaching your
market.
Who is this for?
* You have a great business idea but you need help working out your go to
market strategy.
* You have wasted money and valuable time on advertising and you want to
work out what went wrong.
* You could be working on your business plan but have got stuck on how to
work out growth trajectory.
* You already have a business but you want to grow.
Class outline:
Part one – Your business
- Why do Marketing?
- Your Pitch
- Your Values
- Customer or Consumer?
- Customer Personers
Part two – Strategy
- Metrics
- Tribes
- Distribution Channels
- Tools
- Planning
Part three – Content Strategy
- Outcomes
- Your story
- The right channels for you
- SEO
- PPC
- Present your plan
Where: Virgin StartUp HQ, 66 Porchester Road, London, W2 6ET
When: 6:30pm - 9pm, 18th July 2018
Price: £35
GET TICKETS
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=b0452cfde0&e=d4e40c46c7>
Check out the other latest events coming up at Virgin StartUp:
July 17th
👥 Masterclass: How to negotiate
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5465e0a330&e=d4e40c46c7>
(London)
July 18th
😎 Masterclass: Pitch and present 101
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=51827ff188&e=d4e40c46c7>
(London)
July 18th
💻 Masterclass: Marketing strategy 101
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=dbe408522a&e=d4e40c46c7>
(London)
July 19th
📱 Masterclass: Developing your social media strategy
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8cb10978a8&e=d4e40c46c7>
(London)
July 24th
🗞
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=93e7523e8c&e=d4e40c46c7>
Masterclass: PR for startups
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=fa689bd8f3&e=d4e40c46c7>
(London)
October 4th
🙌 Doing Business With Big Business
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=2a192300ed&e=d4e40c46c7>
(London)
FIND OUT MORE
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=09fa5a8511&e=d4e40c46c7>
That's your lot for now! Remember, you can hit reply at any time to get in
touch.
Have a great weekend! 🙌
Mike
Mike Ruffles
Digital and Social Manager, Virgin StartUp
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<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=166ae9bf0d&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=1d701273a6&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=63a0034bf3&e=d4e40c46c7>
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rel=3D"stylesheet"><!--<![endif]--></head>
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style=3D"display:none; font-size:0px; line-height:0px; max-height:0px; =
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=09
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<![endif]-->
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<a =
href=3D"https://mailchi.mp/virginstartup/how-are-restaurant-startups-surv=
iving-plus-how-to-negotiate-247461?e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
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images?</span></span></a>
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=09
<!--[if mso]>
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
'Merriweather Sans', 'Helvetica Neue', Helvetica, Arial, =
sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Here's the latest =
roundup from Virgin StartUp =F0=9F=91=8D</h1>
</td>
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cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<em>While you're hustling and working =
hard, we're finding stories to inspire you and the tools to help you =
succeed. This email shouldn't take you longer than 5 minutes to =
read.</em>
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<a =
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ab9f76e7f4db2e0500c&id=3D62d71239e7&e=3Dd4e40c46c7" title=3D"" =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
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<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">The Business Secrets =
Behind Fortnite's Runaway Success =F0=9F=99=89 </h2>
<br>
Have you noticed kids throwing some serious shapes recently? Out on the =
street, on the bus, in supermarket aisles? Called emotes, they're the =
latest dance craze and are thanks to the huge success =
of <em>Fortnite Battle Royale</em> =E2=80=93 a computer game =
that has taken over the world, both digital and physical. Available on =
your smartphone and other platforms, Fortnite has mastered the freemium =
business model and combined it with viral and referral marketing =
campaigns which create the perfect formula for success.<br>
<br>
The basic version of the game is free and is rooted in a multiplayer =
world which attracts friends to play together.<br>
<br>
Giving away so much great content for free is the key to unlocking huge =
audiences. Users are then monetised through in-game rewards that =
need to be paid for to be unlocked. These rewards do not give you an =
advantage in the game - they are solely about personalisation of your =
character - giving you an identity in the digital world and a creative =
way to express yourself.<br>
<br>
<em>Fortnite</em> has become a global cultural phenomenon. It has =
not only captured the imagination of teenage gamers, but become a =
cultural touchstone that goes above and beyond the typical playground =
craze. If you wonder why, don=E2=80=99t look further =
than <em>Fortnite=E2=80=99s</em> rather clever and lucrative =
business model.
</td>
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<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"READ =
MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7094d6cd1a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ MORE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><br>
Could this startup shame restaurants into wasting less food? =
=F0=9F=8D=95 =F0=9F=8D=94 </h2>
<br>
In the UK, <a data-link-name=3D"in body link" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dec4df22134&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">=C2=A313bn worth of food is thrown =
away every year</a>, and the hospitality sector is <a =
data-link-name=3D"in body link" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D839b41e217&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">wasting =C2=A32.5bn</a> of =
food. Marc Zones co-founder of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D9b656700a9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Winnow</a> is on a mission to change =
that. Winnow provides technology that helps restaurants cut food waste =
and has already saved furniture retailer Ikea the equivalent of =
350,000 meals in its in-store restaurants in 8 months. That's a lot of =
meatballs! <br>
<br>
His business is leading the charge in a sector which is growing in =
traction as the hospitality industry scrambles to solve the food waste =
issue. <br>
<br>
Others include <a data-link-name=3D"in body link" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dcf81ea42d2&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Rubies in the Rubble</a>, which =
turns surplus food into jams and chutneys, <a data-link-name=3D"in =
body link" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2af0a539f3&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Too Good To Go</a>, an app that =
enables people to buy food from restaurants that would otherwise go to =
waste - and <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dbef30a1eed&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Optiat</a> which turns leftover =
coffee beans into face scrubs. <br>
<br>
Optiat founders Will and Anna Brightman recently completed the =
Virgin StartUp <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db8070e7337&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Crowdboost programme</a> and raised =
=C2=A3217,000 - 111% of their target. Smashing! =F0=9F=92=B7
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#ffffff;background-image: none;background-repeat: =
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15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"READ =
MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D59f86b004b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ MORE</a>
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
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<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Virgin StartUp =
Masterclass: Marketing Strategy 101 =E2=9C=85 </h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">We know that Startups have limited =
resources and the name of the game is growth. In this Masterclass we =
will create a optimised plan to reaching your market.</p>
<h3 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>Who is this for?</strong></h3>
<ul>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">You have a great business idea but =
you need help working out your go to market strategy.</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">You have wasted money and valuable =
time on advertising and you want to work out what went wrong.</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">You could be working on your =
business plan but have got stuck on how to work out growth =
trajectory.</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">You already have a business but =
you want to grow.</li>
</ul>
<h3 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>Class outline:</strong></h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Part one =
=E2=80=93 </strong><strong>Your business</strong></p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">- Why do Marketing?<br>
- Your Pitch<br>
- Your Values<br>
- Customer or Consumer?<br>
- Customer Personers</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Part two =E2=80=93 =
Strategy</strong></p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">- Metrics<br>
- Tribes<br>
- Distribution Channels<br>
- Tools<br>
- Planning</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Part three =E2=80=93 =
Content Strategy</strong></p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">- Outcomes<br>
- Your story<br>
- The right channels for you<br>
- SEO<br>
- PPC<br>
- Present your plan</p>
<strong>Where</strong>: Virgin StartUp HQ, 66 Porchester Road, London, =
W2 6ET<br>
<strong>When</strong>: 6:30pm - 9pm, 18th July 2018<br>
<strong>Price</strong>: =C2=A335
</td>
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<a class=3D"mcnButton " title=3D"GET =
TICKETS" =
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100%;text-align: center;text-decoration: none;color: =
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100%;-webkit-text-size-adjust: 100%;display: block;">GET TICKETS</a>
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Check out the other =
latest events coming up at Virgin StartUp:</h2>
<br>
<strong>July 17th</strong><br>
=F0=9F=91=A5 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5465e0a330&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: How to =
negotiate </a>(London)<br>
<br>
<strong>July 18th</strong><br>
=F0=9F=98=8E <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D51827ff188&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: Pitch and present =
101 </a>(London)<br>
<br>
<strong>July 18th</strong><br>
=F0=9F=92=BB <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Ddbe408522a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: Marketing strategy =
101 </a>(London)<br>
<br>
<strong>July 19th</strong><br>
=F0=9F=93=B1 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8cb10978a8&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: Developing your social =
media strategy </a>(London)<br>
<br>
<strong>July 24th</strong><br>
=F0=9F=97=9E <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D93e7523e8c&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dfa689bd8f3&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: PR for =
startups </a>(London)<br>
<br>
<strong>October 4th</strong><br>
=F0=9F=99=8C <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2a192300ed&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big Business</a> =
(London)<br>
<br>
</td>
</tr>
</tbody></table>
<!--[if mso]>
</td>
<![endif]-->
<!--[if mso]>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
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<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"FIND =
OUT MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D09fa5a8511&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">FIND OUT MORE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
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<tr>
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9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
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<tr>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<span style=3D"color:#000000"><strong>That's =
your lot for now! Remember, you can hit reply at any time to get in =
touch. </strong><br>
<br>
Have a great weekend! =F0=9F=99=8C<br>
<br>
Mike<br>
<br>
<strong>Mike Ruffles</strong><br>
Digital and Social Manager, Virgin StartUp<br>
<br>
<strong><img data-file-id=3D"476353" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/0c8=
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<td =
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<tbody><tr>
<td =
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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=
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=
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=
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
=
<a =
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=
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=
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=
<a =
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width=3D"24" height=3D"24"></a>
=
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=
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=
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<![endif]-->
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<![endif]-->
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=
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=
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=
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