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PLUS: The importance of being honest and authentic=C2=A0=E2=9D=A4=EF=B8=8F=
=EF=B8=8F
Virgin StartUp Newsletter
** Your latest update from Virgin StartUp!
------------------------------------------------------------
https://www.virginstartup.org/how-to/coronavirus-brings-added-focus-ross-a=
nd-team?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94411-E=
MAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85=
f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]
** Coronavirus sharpening the minds of founders =F0=9F=A7=A0
------------------------------------------------------------
The coronavirus pandemic and subsequent lockdown has helped to sharpen the=
focus of most businesses.
London Smoke & Cure (https://www.virginstartup.org/how-to/coronavirus-brin=
gs-added-focus-ross-and-team?utm_source=3DVirgin+StartUp+Newsletter&utm_ca=
mpaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3De=
mail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D2712e9441=
1&mc_eid=3D[UNIQID]) is just one of them.
Its founder=2C Ross Mitchell=2C says the last few months have been the har=
dest he has had to go through as an entrepreneur=2C but believes it will m=
ake him and his business more resilient.
Ross launched the business in 2015 on his own=2C but has steadily grown th=
e team to four. The smokery and curing house makes high-quality produce to=
order from its South London base.
Despite the coronavirus lockdown having an impact on the business=2C it ha=
s helped to focus Ross and his team and sharpen up the business model for=
the years ahead.
He said:
=E2=80=9CIt=E2=80=99s been a fascinating time. We=E2=80=99ve learnt more i=
n the last three months than we have in the previous five years.
=E2=80=9CIt has forced us to look at the whole business; what we stand for=
=2C what we want to get out of it=2C the margins=2C the quality=2C the pac=
kaging and so on.
=E2=80=9CIt=E2=80=99s been the hardest time =E2=80=93 the perfect storm=
=E2=80=93 but we=E2=80=99ve used the time to make us stronger."
Read more from Ross on our latest blog (https://www.virginstartup.org/how-=
to/coronavirus-brings-added-focus-ross-and-team?utm_source=3DVirgin+StartU=
p+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_COP=
Y_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345=
&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]) =2C where we discuss bringing inn=
ovation to a traditional trade=2C pivoting during a pandemic and how a Sta=
rt Up Loan from Virgin StartUp helped him grow his business.
READ MORE (https://www.virginstartup.org/how-to/coronavirus-brings-added-f=
ocus-ross-and-team?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2=
712e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_t=
erm=3D0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=
=3D[UNIQID])
https://www.virginstartup.org/how-to/be-honest-and-authentic-your-messagin=
g?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_C=
AMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e=
8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]
** Be honest and authentic=2C say founders =E2=9D=A4=EF=B8=8F=EF=B8=8F
------------------------------------------------------------
Honesty and authenticity are the key to cutting through to your audiences=
in a world turned upside down by the coronavirus pandemic.
That verdict was delivered by the expert panel at our latest online MeetUp=
: How to tell your startup story (https://www.virginstartup.org/how-to/be-=
honest-and-authentic-your-messaging?utm_source=3DVirgin+StartUp+Newsletter=
&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_med=
ium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D27=
12e94411&mc_eid=3D[UNIQID]) =2C featuring Pinterest=E2=80=99s Global Crea=
tive Director=2C James Hurst=2C Depixym=E2=80=99s co-founder=2C Alice Rhod=
es=2C and Untapped Digital=E2=80=99s CEO=2C Corrie Jones.
More than 300 people joined the great line-up of panellists=2C which provi=
ded expert insight into how brands have navigated tricky storytelling duri=
ng the pandemic and subsequent lockdown.
The panellists all agreed that brands need to be more human and less =E2=
=80=98corporate=E2=80=99 for their narrative to cut through to their audie=
nces in a meaningful way.
Corrie said:
=E2=80=9CIn the first week of lockdown=2C there were so many emails coming=
through from CEOs of brands saying that they care about me so much. I=E2=
=80=99d never heard from them before=2C and it=E2=80=99d sound like a copy=
and paste=2C boring message that anyone could have said.
"The brands that did well were the ones that had messages that were genuin=
ely authentic and were saying something a little bit different about how t=
hey could support people.=E2=80=9D
Read more insights from the panellists over on our blog (https://www.virgi=
nstartup.org/how-to/be-honest-and-authentic-your-messaging?utm_source=3DVi=
rgin+StartUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11_0=
5_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]) .
READ MORE (https://www.virginstartup.org/how-to/be-honest-and-authentic-yo=
ur-messaging?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94=
411-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D=
0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNI=
QID])
https://www.virginstartup.org/news/support-businesses-during-coronavirus?u=
tm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMP=
AIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2=
712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]
** Supporting businesses through coronavirus =E2=9D=A4=EF=B8=8F=EF=B8=8F
------------------------------------------------------------
Your latest weekly round-up of news to help you and your business through=
the coronavirus pandemic:
The Federation of Small Businesses says =C2=A31.5bn of grant funding is st=
ill to be claimed (https://www.bbc.co.uk/news/uk-england-53692785?intlink_=
from_url=3Dhttps://www.bbc.co.uk/news/business&link_location=3Dlive-report=
ing-story&utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94411=
-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d=
85f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID=
]) by eligible businesses=2C with the deadline to apply for the cash rapi=
dly approaching.
Official figures have shown that more than =C2=A32.3bn has been issued thr=
ough the Coronavirus Business Interruption Loans Scheme (https://www.gov.u=
k/government/news/coronavirus-support-measures-help-every-region-and-natio=
n-in-the-uk?utm_source=3D054e9e92-05b7-4921-b728-506508482b45&utm_medium=
=3Demail&utm_campaign=3Dgovuk-notifications&utm_content=3Ddaily&utm_source=
=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019=
_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411=
-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]) (CBILS) and more=
than =C2=A310bn in grant funding so far.
Meanwhile the economy appears to be picking up=2C with retail sales up aga=
in in July (https://www.bbc.co.uk/news/business-53726266?intlink_from_url=
=3Dhttps://www.bbc.co.uk/news/business&link_location=3Dlive-reporting-stor=
y&utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_C=
AMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e=
8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]) and=
more than 10 million people using the Eat Out to Help Out scheme (https:/=
/www.bbc.co.uk/news/business-53731002?utm_source=3DVirgin+StartUp+Newslett=
er&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_m=
edium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D=
2712e94411&mc_eid=3D[UNIQID]) in its first week.
The BBC has explored the notion that more people than ever are now looking=
to set up their own businesses (https://www.bbc.co.uk/news/uk-wales-53678=
797?intlink_from_url=3Dhttps://www.bbc.co.uk/news/uk&link_location=3Dlive-=
reporting-story&utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712=
e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=
=3D0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[=
UNIQID]) as a result of the pandemic=2C while the Independent reported on=
the school children who have set up their own businesses (https://inews.c=
o.uk/news/education/school-children-business-lockdown-573844?utm_source=3D=
Virgin+StartUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11=
_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]) during lockdown.
And finally=2C some home workers are turning to artificial office noise (h=
ttps://www.bbc.co.uk/news/business-53724338?intlink_from_url=3Dhttps://www=
=2Ebbc.co.uk/news/business&link_location=3Dlive-reporting-story&utm_source=
=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019=
_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411=
-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID]) to recreate the a=
tmosphere of normal working conditions.
** RoundUp: Your latest news =F0=9F=93=B0
------------------------------------------------------------
This week's top five start-up stories:
=F0=9F=93=A6 Gov't urged to prioritise product-led startups - Prolific Nor=
th (https://www.prolificnorth.co.uk/news/tech-news/2020/08/tech-firms-urge=
-government-prioritise-product-led-start-ups?utm_source=3DVirgin+StartUp+N=
ewsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_0=
1&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345&mc=
_cid=3D2712e94411&mc_eid=3D[UNIQID])
=F0=9F=93=88 Growth in demand for suburban work hubs - Guardian (https://w=
ww.theguardian.com/business/2020/aug/04/uk-cities-suburban-covid-iwg-home-=
working?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D2712e94411-E=
MAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85=
f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID])
=F0=9F=91=8D Entrepreneurship training key for young people - Business Mat=
ters (https://www.bmmagazine.co.uk/in-business/new-research-finds-early-st=
age-training-in-entrepreneurship-is-key-to-increasing-social-mobility-and-=
saving-londons-young-people-from-dead-end-jobs/?utm_source=3DVirgin+StartU=
p+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_COP=
Y_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345=
&mc_cid=3D2712e94411&mc_eid=3D[UNIQID])
=F0=9F=8E=AE London among top iGaming startup cities - UKTN (https://www.u=
ktech.news/top-five-cities-in-the-world-for-igaming-startups?utm_source=3D=
Virgin+StartUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11=
_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-2712e94411-70125345&mc_cid=3D2712e94411&mc_eid=3D[UNIQID])
=F0=9F=96=A5=EF=B8=8F Gigabit broadband rolled out further - Gov.uk (https=
://www.gov.uk/government/news/gigabit-broadband-rollout-milestone-reached?=
utm_source=3Db209df04-3534-43b7-bba6-bf691dd04f2f&utm_medium=3Demail&utm_c=
ampaign=3Dgovuk-notifications&utm_content=3Ddaily&utm_source=3DVirgin+Star=
tUp+Newsletter&utm_campaign=3D2712e94411-EMAIL_CAMPAIGN_2019_11_05_10_02_C=
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<body style=3D"height: 100%;margin: 0;padding: 0;width: 100%;-ms-text-=
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lass=3D"mcnImageBlockInner">
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padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D8a79c019d0&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;">
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=3D"https://mcusercontent.com/6e873aab9f76e7f4db2e0500c/images/03ddea38-68=
16-4ddc-9243-ee1f1cb8d0f7.jpg" width=3D"600" style=3D"max-width: 1200px;pa=
dding-bottom: 0px;vertical-align: bottom;display: inline !important;border=
-radius: 0%;border: 0;height: auto;outline: none;text-decoration: none;-ms=
-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
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</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table width=3D"100%" class=3D"mcnDividerBlock" style=3D"min-width=
: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0=
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00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">Coronavirus sharpening the minds of=
founders =F0=9F=A7=A0</h1>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
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<div>
<div>
<div>
<div>
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<div><br>
The coronavirus pandemic and subsequent lockdown has helped to sharpen the=
focus of most businesses. <br>
<br>
<a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e87=
3aab9f76e7f4db2e0500c&id=3Daf8f536ded&e=3Dd4e40c46c7" target=3D"_blank" s=
tyle=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration:=
underline;">London Smoke & Cure</a> is just one of them. <br>
<br>
Its founder=2C Ross Mitchell=2C says the last few months have been the har=
dest he has had to go through as an entrepreneur=2C but believes it will m=
ake him and his business more resilient. <br>
<br>
Ross launched the business in 2015 on his own=2C but has steadily grown th=
e team to four. The smokery and curing house makes high-quality produce to=
order from its South London base. <br>
<br>
Despite the coronavirus lockdown having an impact on the business=2C it ha=
s helped to focus Ross and his team and sharpen up the business model for=
the years ahead. <br>
<br>
He said: <br>
</div>
<div style=3D"text-align: right;"><strong>=E2=80=9CIt=E2=80=99s been a fas=
cinating time. We=E2=80=99ve learnt more in the last three months than we=
have in the previous five years. <br>
<br>
=E2=80=9CIt has forced us to look at the whole business; what we stand for=
=2C what we want to get out of it=2C the margins=2C the quality=2C th=
e packaging and so on. <br>
<br>
=E2=80=9CIt=E2=80=99s been the hardest time =E2=80=93 the perfect storm=
=E2=80=93 but we=E2=80=99ve used the time to make us stronger."</strong><=
/div>
<div><br>
Read more from Ross on our latest <a href=3D"https://virginstartup.us12.li=
st-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D18b3385ce0&e=
=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-=
ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;fo=
nt-weight: normal;text-decoration: underline;">blog</a>=2C where we discus=
s bringing innovation to a traditional trade=2C pivoting during a pandemic=
and how a Start Up Loan from Virgin StartUp helped him grow his business.=
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
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=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->
=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
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dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
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g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op: 2px solid #FFFFFF;border-collapse: collapse;mso-table-lspace: 0pt;mso-=
table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;">
<tbody><tr>
<td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
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<td class=3D"mcnDividerBlockInner" style=3D"padding: 18px;=
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dth:0; border-left-width:0; border-right-width:0; margin-top:0; margin-rig=
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: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
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separate !important;border-radius: 3px;background-color: #CC0000;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ MORE=
" href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873=
aab9f76e7f4db2e0500c&id=3D617d1802d0&e=3Dd4e40c46c7" target=3D"_blank" st=
yle=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-ali=
gn: center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exac=
tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: blo=
ck;">READ MORE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op: 2px solid #FFFFFF;border-collapse: collapse;mso-table-lspace: 0pt;mso-=
table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;">
<tbody><tr>
<td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
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</tbody></table>
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lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;">
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lass=3D"mcnImageBlockInner">
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padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
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tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D50b6c41cce&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
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=3D"https://mcusercontent.com/6e873aab9f76e7f4db2e0500c/images/5339a11d-68=
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-radius: 0%;border: 0;height: auto;outline: none;text-decoration: none;-ms=
-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
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<tr>
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%;">
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<td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">Be honest and authentic=2C say foun=
ders =E2=9D=A4=EF=B8=8F=EF=B8=8F</h1>
<div>
<div>
<div>
<div>
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Honesty and authenticity are the key to cutting through to your audiences=
in a world turned upside down by the coronavirus pandemic. <br>
<br>
That verdict was delivered by the expert panel at our latest online MeetUp=
: <a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e=
873aab9f76e7f4db2e0500c&id=3D73b1aa28ea&e=3Dd4e40c46c7" target=3D"_blank"=
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration=
: underline;">How to tell your startup story</a>=2C featuring Pinterest=E2=
=80=99s Global Creative Director=2C James Hurst=2C Depixym=E2=80=99s co-fo=
under=2C Alice Rhodes=2C and Untapped Digital=E2=80=99s CEO=2C Corrie Jone=
s.<br>
<br>
More than 300 people joined the great line-up of panellists=2C which provi=
ded expert insight into how brands have navigated tricky storytelling duri=
ng the pandemic and subsequent lockdown. <br>
<br>
The panellists all agreed that brands need to be more human and less =E2=
=80=98corporate=E2=80=99 for their narrative to cut through to their audie=
nces in a meaningful way.<br>
<br>
Corrie said: <br>
</div>
<div style=3D"text-align: right;"><strong>=E2=80=9CIn the first week of lo=
ckdown=2C there were so many emails coming through from CEOs of brands say=
ing that they care about me so much. I=E2=80=99d never heard from them bef=
ore=2C and it=E2=80=99d sound like a copy and paste=2C boring message =
;that anyone could have said.<br>
<br>
"The brands that did well were the ones that had messages that were genuin=
ely authentic and were saying something a little bit different about=
how they could support people.=E2=80=9D</strong></div>
<div><br>
Read more insights from the panellists over on our <a href=3D"https://virg=
instartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&i=
d=3Dab78ab82fd&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height=
-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;c=
olor: #cc0000;font-weight: normal;text-decoration: underline;">blog</a>.&n=
bsp;</div>
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sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ MORE=
" href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873=
aab9f76e7f4db2e0500c&id=3Db6b11920b0&e=3Dd4e40c46c7" target=3D"_blank" st=
yle=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-ali=
gn: center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exac=
tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: blo=
ck;">READ MORE</a>
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op: 2px solid #FFFFFF;border-collapse: collapse;mso-table-lspace: 0pt;mso-=
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tyle=3D"padding-right: 9px;padding-left: 9px;padding-top: 0;padding-bottom=
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100%;-webkit-text-size-adjust: 100%;">
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list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D999bad8dd9&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/0e6f8c7=
5-8aaa-4314-b48a-3a728df225fa.jpg" width=3D"564" style=3D"max-width: 1200p=
x;padding-bottom: 0;display: inline !important;vertical-align: bottom;bord=
er: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-m=
ode: bicubic;" class=3D"mcnImage">
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00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
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%;">
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t-text-size-adjust: 100%;">
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=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">Supporting businesses through coron=
avirus =E2=9D=A4=EF=B8=8F=EF=B8=8F</h1>
<div>
<div> </div>
<div style=3D"text-align: center;"><strong>Your latest weekly round-up of=
news to help you and your business through the coronavirus pandemic:</str=
ong></div>
<div><br>
The Federation of Small Businesses says <a href=3D"https://virginstartup.u=
s12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dde82cb9=
7bb&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exac=
tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc00=
00;font-weight: normal;text-decoration: underline;">=C2=A31.5bn of grant f=
unding is still to be claimed</a> by eligible businesses=2C with the=
deadline to apply for the cash rapidly approaching. <br>
<br>
Official figures have shown that more than <a href=3D"https://virginstartu=
p.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D4dea=
d23c8d&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: e=
xactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #c=
c0000;font-weight: normal;text-decoration: underline;">=C2=A32.3bn has bee=
n issued through the Coronavirus Business Interruption Loans Scheme</a> (C=
BILS) and more than =C2=A310bn in grant funding so far. <br>
<br>
Meanwhile the economy appears to be picking up=2C with <a href=3D"https://=
virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e050=
0c&id=3D96ffc5e004&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-he=
ight-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 10=
0%;color: #cc0000;font-weight: normal;text-decoration: underline;">retail=
sales up again in July</a> and more than <a href=3D"https://virginst=
artup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D=
2492ec7e10&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rul=
e: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color=
: #cc0000;font-weight: normal;text-decoration: underline;">10 million peop=
le using the Eat Out to Help Out scheme</a> in its first week. <br>
<br>
The BBC has explored the notion that <a href=3D"https://virginstartup.us12=
=2Elist-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dc2e45f24a1=
&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;=
font-weight: normal;text-decoration: underline;">more people than ever are=
now looking to set up their own businesses</a> as a result of the pa=
ndemic=2C while the Independent reported on the <a href=3D"https://vi=
rginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c=
&id=3De26125333b&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-heig=
ht-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%=
;color: #cc0000;font-weight: normal;text-decoration: underline;">school ch=
ildren who have set up their own businesses</a> during lockdown.<br>
<br>
And finally=2C some home workers are turning to <a href=3D"https://virgins=
tartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=
=3Dda0daebd15&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-=
rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;co=
lor: #cc0000;font-weight: normal;text-decoration: underline;">artificial o=
ffice noise</a> to recreate the atmosphere of normal working conditions.&n=
bsp;</div>
</div>
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pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;table-layout:=
fixed !important;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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<tr>
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it-text-size-adjust: 100%;">
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"border-top-color: #FFFFFF;border-top-width: 2px;border-top-style: solid;m=
in-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-r=
space: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" bor=
der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
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tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
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100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/8a28da0=
d-5de1-4759-969f-f8f2edbc6b64.jpg" width=3D"600" style=3D"max-width: 1200p=
x;padding-bottom: 0;display: inline !important;vertical-align: bottom;bord=
er: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-m=
ode: bicubic;" class=3D"mcnImage">
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</tbody>
</table><table width=3D"100%" class=3D"mcnDividerBlock" style=3D"min-width=
: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0=
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<span></span>
</td>
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00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
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<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">RoundUp: Your latest news =F0=
=9F=93=B0</h1>
<div style=3D"text-align: center;"><br>
This week's top five start-up stories:<br>
<br>
<span style=3D"font-size:16px">=F0=9F=93=A6</span><font size=3D"3"> G=
ov't urged to prioritise <strong>product-led startups</strong> - <a href=
=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f7=
6e7f4db2e0500c&id=3D7e77466e59&e=3Dd4e40c46c7" target=3D"_blank" style=3D=
"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-siz=
e-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration: underli=
ne;">Prolific North</a></font><br>
<font color=3D"#000119" size=3D"3"><span style=3D"font-size:16px">=F0=9F=
=93=88</span></font><font color=3D"#000025" size=3D"3"> Growth in dem=
and for suburban <strong>work hubs</strong> - <a href=3D"https://virginsta=
rtup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Df=
6e6917799&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule=
: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:=
#cc0000;font-weight: normal;text-decoration: underline;">Guardian</a></fo=
nt><br>
<font color=3D"#000119" size=3D"3"><span style=3D"font-size:16px">=F0=9F=
=91=8D</span></font><font face=3D"arial=2Csans-serif" size=3D"3"> <st=
rong>Entrepreneurship</strong> training key for young people - <a href=3D"=
https://virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f=
4db2e0500c&id=3D994fd69c29&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso=
-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-ad=
just: 100%;color: #cc0000;font-weight: normal;text-decoration: underline;"=
>Business Matters</a></font><br>
<font color=3D"#000119" size=3D"3"><span style=3D"font-size:16px">=F0=9F=
=8E=AE</span></font><font color=3D"#000119" size=3D"3" style=3D"background=
-color: #FFFFFF;"> London among top <strong>iGaming startup</strong>=
cities - <a href=3D"https://virginstartup.us12.list-manage.com/track/clic=
k?u=3D6e873aab9f76e7f4db2e0500c&id=3D199fcda20d&e=3Dd4e40c46c7" target=3D=
"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%=
;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-de=
coration: underline;">UKTN</a></font><br>
<font color=3D"#000119" size=3D"3"><span style=3D"font-size:16px">=F0=9F=
=96=A5=EF=B8=8F </span></font><font size=3D"3"><strong>Gigabit broadb=
and </strong>rolled out further - <a href=3D"https://virginstartup.us12.li=
st-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D6ec57c3b4f&e=
=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-=
ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;fo=
nt-weight: normal;text-decoration: underline;">Gov.uk</a></font></div>
</td>
</tr>
</tbody></table>
=09=09=09=09<!--[if mso]>
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=09=09=09=09<![endif]-->
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lumnContainer" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust=
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tyle=3D"background:#cc0000 none no-repeat center/cover;mso-line-height-rul=
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round-color: #cc0000;background-image: none;background-repeat: no-repeat;b=
ackground-position: center;background-size: cover;border-top: 0;border-bot=
tom: 0;padding-top: 9px;padding-bottom: 9px;"><table width=3D"100%" class=
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ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table width=3D"100%" align=3D"left" class=3D"mcnTextConte=
ntContainer" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0">
<tbody><tr>
<td class=3D"mcnTextContent" valign=3D"top" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
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a=2C Verdana=2C Segoe=2C sans-serif;font-size: 12px;line-height: 150%;text=
-align: center;">
From your friends at Virgin StartUp
</td>
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" class=3D"mcnImage" style=3D"max-width: 144px;padding-bottom: 0;display:=
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=
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00%;-webkit-text-size-adjust: 100%;"><img width=3D"24" height=3D"24" style=
=3D"display: block;border: 0;height: auto;outline: none;text-decoration: n=
one;-ms-interpolation-mode: bicubic;" alt=3D"Twitter" src=3D"https://cdn-i=
mages.mailchimp.com/icons/social-block-v2/color-twitter-48.png"></a>
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