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Reply-To: "Mike at Virgin StartUp" <mike@virginstartup.org>
From: "Mike at Virgin StartUp" <mike@virginstartup.org>
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Subject: =?UTF-8?Q?=E2=9D=A4=EF=B8=8F=C2=A0_Want_people_to_fall_in_love_?=
=?UTF-8?Q?with_your_brand=3F=C2=A0=E2=9D=A4=EF=B8=8F=C2=A0?=
Date: Sat, 30 Jun 2018 06:16:35 -0000
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Plus: Why female led startups accumulate more revenue
<https://mailchi.mp/virginstartup/100-free-design-tools-for-your-business-247413?e=d4e40c46c7>
Can't see any of our lovely images?
Here's the latest roundup from Virgin StartUp
While you're hustling and working hard, we're finding stories to inspire you
and the tools to help you succeed. This email shouldn't take you longer than
4 minutes to read.
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4e1b301209&e=d4e40c46c7>
EVENT: How to build your brand
On Tuesday, 10th July, we're hosting a meetup for entrepreneurs who want to
know how to create an awesome brand around their business!
When: 18:30 - 21:00, Tuesday, July 10th
Where: WeWork, Aldgate Tower, E1 8EP, London
Price: £10
Featuring entrepreneurs sharing their stories of how they developed a brand
that’s attractive to customers on little or no budget.
Speakers include:
Ed Williams, Co-Founder of Candy Kittens
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8555425d98&e=d4e40c46c7>
Candy Kittens is a gourmet sweet range. Since launching in 2012, Ed and
co-founder Jamie Laing have successfully built a brand that has made its
mark on the confectionary industry, and the consciousness of millennial
consumers up and down the country. It's also secured nationwide distribution
with major retailers including Tesco, Waitrose, and Sainsbury’s.
Ernestina Potts, Co-Founder of Milk Tooth LDN
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=eefa0a4b06&e=d4e40c46c7>
Milk Tooth LDN is a fashion house dedicated to standout earrings. Milk Tooth
offers a mix of upcycled vintage one-offs and original designs inspired by
female icons throughout time. The brand has won over fans and celebrities
and is featured in a number of high-profile magazines.
Samantha Spring, Co-Founder of This Is Cluck
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=cf1cb90908&e=d4e40c46c7>
Shaking up the hen do industry with one-of-a-kind hen events in and around
London. A different take on this space with a higher-class brand which is
winning plenty of customers.
Get Tickets
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=a5dac0bef8&e=d4e40c46c7>
Run a business? You officially have the world's most rewarding job.
We knew this already, but its good to see it confirmed with a proper
academic study. To understand entrepreneurs’ happiness, a professor of
entrepreneurship at Aston University conducted a comprehensive and
systematic review
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5b02149e94&e=d4e40c46c7>
, covering 50 years. What she found was that the autonomy business owners
get with being their own boss helps them feel the most rewarded of any job.
Ok, yes. It also uncovered that running your own business is the most
stressful - but that's also what probably makes it so rewarding when it goes
right.
This in-depth article, which covers 144 empirical studies of this topic, is
fascinating. If you want to understand why you experience incredible highs
and lows as an entrepreneur, give it a read.
Read the full article here
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4b38d4d9f8&e=d4e40c46c7>
Female run-startups produce more revenue
Sexism not only holds investors back from supporting innovative companies;
it also keeps them from earning a ton of money.
Of MassChallenge-backed startups - which have raised more than $3 billion in
funding, and generated more than $2 billion in revenue - 42% have at least
one female founder.
Companies founded or co-founded by women garnered an average $935,000 in VC
investments, which is less than half the average $2.1 million invested in
companies founded by male entrepreneurs.
BUT
According to the analysis, startups founded or co-founded by women performed
better than male-founded startups over time. Despite being underfunded,
these businesses generated 10% more in cumulative revenue over a five-year
period: $730,000, compared with $662,000 for the average male-led startup
and here's why:
1. The more pushback you receive from VCs, the more chances you have to
distill your pitch, refine your business plan, and interrogate your
weaknesses—all of which can lead to a better outcome once a business is up
and running.
2. More conservative business projections indicate a disposition toward
making financially responsible decisions.
3. The less the male VCs know about a product being pitched by a woman, the
better suited she is to establish herself as an expert. Investing is all
about being ahead of the curve; if you pitch a business men haven’t heard
of, you’re opening their eyes to markets—and money—they didn’t know they
needed.
Read the full article
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e5678cf438&e=d4e40c46c7>
Check out the latest events coming up at Virgin StartUp:
July 2nd
🗣 Masterclass: Pitch and Present
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8fa1750858&e=d4e40c46c7>
(London)
July 3rd
👊
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e3e4b46954&e=d4e40c46c7>
Masterclass: How to build a knockout brand
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=c079fedc04&e=d4e40c46c7>
(London)
July 9th
🛠 MeetUp: How to build your brand
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=814c1c740d&e=d4e40c46c7>
(Aberdeen)
July 10th
🛠 MeetUp: How to build your brand
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=35c745f0e9&e=d4e40c46c7>
(London)
July 11th
👥 Masterclass: How to negotiate
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=fe046f8fbc&e=d4e40c46c7>
(London)
More Events
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=40b4264bcb&e=d4e40c46c7>
That's your lot for now! Remember, you can hit reply at any time to get in
touch.
Cheers! 🙌
Mike
Mike Ruffles
Digital and Social Manager, Virgin StartUp
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<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=fd15df96b5&e=d4e40c46c7>
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<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=3f0213945b&e=d4e40c46c7>
Copyright © 2018 Virgin StartUp, All rights reserved.
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style=3D"display:none; font-size:0px; line-height:0px; max-height:0px; =
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mso-hide:all;">Plus: Why female led startups accumulate more =
revenue</span><!--<![endif]-->
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<![endif]-->
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0px 18px 9px;color: #000000;font-family: Arial, "Helvetica =
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valign=3D"top">
<a =
href=3D"https://mailchi.mp/virginstartup/100-free-design-tools-for-your-b=
usiness-247413?e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #656565;font-weight: =
normal;text-decoration: underline;"><span style=3D"color:#808080"><span =
style=3D"font-size:12px">Can't see any of our lovely =
images?</span></span></a>
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<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<tbody><tr>
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style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
'Merriweather Sans', 'Helvetica Neue', Helvetica, Arial, =
sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Here's the latest =
roundup from Virgin StartUp</h1>
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cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
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100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<em>While you're hustling and working =
hard, we're finding stories to inspire you and the tools to help you =
succeed. This email shouldn't take you longer than 4 minutes to =
read.</em>
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<a =
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ab9f76e7f4db2e0500c&id=3D4e1b301209&e=3Dd4e40c46c7" title=3D"" =
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">EVENT: How to build your =
brand</h2>
<br>
On Tuesday, 10th July, we're hosting a meetup for entrepreneurs who want =
to know how to create an awesome brand around their =
business! <br>
<br>
<strong>When: </strong>18:30 - 21:00, Tuesday, July 10th<br>
<strong>Where: </strong>WeWork, Aldgate Tower, E1 8EP, London<br>
<strong>Price: </strong>=C2=A310<br>
<br>
Featuring entrepreneurs sharing their stories of how they developed =
a brand that=E2=80=99s attractive to customers on little or no =
budget.<br>
<br>
<strong>Speakers include:</strong><br>
<br>
<strong>Ed Williams, Co-Founder of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8555425d98&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Candy Kittens</a></strong><br>
<br>
Candy Kittens is a gourmet sweet range. Since launching in 2012, Ed =
and co-founder Jamie Laing have successfully built a brand that has made =
its mark on the confectionary industry, and the consciousness of =
millennial consumers up and down the country. It's also secured =
nationwide distribution with major retailers including Tesco, =
Waitrose, and Sainsbury=E2=80=99s.<br>
<br>
<strong>Ernestina </strong><strong>Potts,</strong><strong> Co-Founder =
of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Deefa0a4b06&e=3Dd4e40c46c7" rel=3D"nofollow" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Milk Tooth LDN</a></strong><br>
<br>
Milk Tooth LDN is a fashion house dedicated to standout earrings. Milk =
Tooth offers a mix of upcycled vintage one-offs and original designs =
inspired by female icons throughout time. The brand has won over =
fans and celebrities and is featured in a number of high-profile =
magazines.<br>
<br>
<strong>Samantha Spring, Co-Founder of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dcf1cb90908&e=3Dd4e40c46c7" rel=3D"nofollow" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">This Is Cluck</a></strong> <br>
<br>
Shaking up the hen do industry with one-of-a-kind hen events in and =
around London. A different take on this space with a higher-class =
brand which is winning plenty of customers.<br>
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<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
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valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Get =
Tickets" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Da5dac0bef8&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Get Tickets</a>
</td>
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<![endif]-->
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cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><br>
Run a business? You officially have the world's most rewarding job.</h2>
<br>
<font color=3D"#000000">We knew this already, but its good to see =
it confirmed with a proper academic study. </font>To understand =
entrepreneurs=E2=80=99 happiness, a professor of entrepreneurship at =
Aston University conducted a <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5b02149e94&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">comprehensive and systematic =
review</a>, covering 50 years. What she found was that the autonomy =
business owners get with being their own boss helps them feel the most =
rewarded of any job. <br>
<br>
Ok, yes. It also uncovered that running your own business is the most =
stressful - but that's also what probably makes it so rewarding when it =
goes right.<br>
<br>
This in-depth article, which covers 144 empirical studies of this topic, =
is fascinating. If you want to understand why you experience incredible =
highs and lows as an entrepreneur, give it a read.
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<td valign=3D"top" id=3D"templateBody" =
style=3D"background:#ffffff none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#ffffff;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
the full article here" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4b38d4d9f8&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read the full =
article here</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
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100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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margin-left:0;" />
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
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<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
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<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Female run-startups =
produce more revenue</h2>
<br>
Sexism not only holds investors back from supporting innovative =
companies; it also keeps them from earning a ton of money.<br>
<br>
Of MassChallenge-backed startups - which have raised more than $3 =
billion in funding, and generated more than $2 billion in revenue - 42% =
have at least one female founder.
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Companies founded or co-founded by =
women garnered an average $935,000 in VC investments, which is less =
than half the average $2.1 million invested in companies founded by male =
entrepreneurs. <br>
<br>
<strong>BUT</strong></p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">According to the analysis, =
startups founded or co-founded by women performed better than =
male-founded startups over time. Despite being underfunded, these =
businesses generated 10% more in cumulative revenue over a five-year =
period: $730,000, compared with $662,000 for the average male-led =
startup and here's why:</p>
<ol>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">The more pushback you receive from =
VCs, the more chances you have to distill your pitch, refine your =
business plan, and interrogate your weaknesses=E2=80=94all of which can =
lead to a better outcome once a business is up and running. </li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">More conservative business =
projections indicate a disposition toward making financially responsible =
decisions. </li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">The less the male VCs know about a =
product being pitched by a woman, the better suited she is to establish =
herself as an expert. Investing is all about being ahead of the curve; =
if you pitch a business men haven=E2=80=99t heard of, you=E2=80=99re =
opening their eyes to markets=E2=80=94and money=E2=80=94they =
didn=E2=80=99t know they needed.</li>
</ol>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
the full article" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De5678cf438&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read the full =
article</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Check out the latest =
events coming up at Virgin StartUp:</h2>
<br>
<br>
<strong>July 2nd</strong><br>
=F0=9F=97=A3 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8fa1750858&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: Pitch and Present</a> =
(London)<br>
<br>
<strong>July 3rd</strong><br>
=F0=9F=91=8A <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De3e4b46954&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc079fedc04&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: How to build a knockout =
brand</a> (London)<br>
<br>
<strong>July 9th</strong><br>
=F0=9F=9B=A0 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D814c1c740d&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">MeetUp: How to build your brand =
</a>(Aberdeen)<br>
<br>
<strong>July 10th</strong><br>
=F0=9F=9B=A0 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D35c745f0e9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">MeetUp: How to build your brand =
</a>(London)<br>
<br>
<strong>July 11th</strong><br>
=F0=9F=91=A5 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dfe046f8fbc&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: How to =
negotiate </a>(London)
</td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"More =
Events" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D40b4264bcb&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">More Events</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: =
100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<span style=3D"color:#000000"><strong>That's =
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touch. </strong><br>
<br>
Cheers! =F0=9F=99=8C<br>
<br>
Mike<br>
<br>
<strong>Mike Ruffles</strong><br>
Digital and Social Manager, Virgin StartUp<br>
<br>
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