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Subject: =?UTF-8?Q?=E2=9C=85=C2=A0_How_To_Build_An_Influencer_Ma?=
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Plus: How To Encourage Customers To Stay Loyal 🙏
Virgin StartUp Can Help You Look To The Crowd
<https://mailchi.mp/virginstartup/how-are-restaurant-startups-surviving-plus-how-to-negotiate-247489?e=d4e40c46c7>
Can't see any of our lovely images?
Here's the latest roundup from Virgin StartUp 👍
While you're hustling and working hard, we're finding stories to inspire you
and the tools to help you succeed. This email shouldn't take you longer than
5 minutes to read.
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=0e4cf3ca2d&e=d4e40c46c7>
How To Build An Influencer Marketing Strategy
How do you get high-profile social media celebrities to give your brand that
vital exposure?
We meet so many entrepreneurs who think they'll be able to flog their
products and services by getting it in the hands of influential people. The
problem is - it's not as easy as it sounds.
We asked Mark Dandy of ISAWITFIRST.com
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=fce5c713b8&e=d4e40c46c7>
to share some insight on the best way to go about achieving this and a blog
for us that's pure gold - it comes complete with a full example strategy.
See below:
Example of an influencer marketing strategy
(Prices below are for illustrative purposes and not necessarily reflective
of the industry).
“We will find 10 fashion influencers with an average reach of 50,000. We
will approach each influencer who we feel fits our brand perfectly and who
we would like to build long-lasting relationships with. We will work with
the influencer to create content that is of high quality and showcases our
brand in a positive light. Key highlights will be content taken outdoors or
in locations that showcase our brand in a casual and relaxing manner, i.e.
meeting friends at a coffee shop.”
Platform: Instagram
Delivery Method:
* Instagram posts
* Instagram stories with swipe-up feature (I would recommend adding a UTM
tracking code to this to see how many people visit from each influencer
story).
Deliverables:
* Influencers – 10
* Estimated reach per influencer – 50k
* Total estimated reach – 500k
* Target engagements – 3%
* Total engagements – 15,000
* Cost per influencer – £150
* Total cost – £1500
* Cost per engagement – 10p
“We will provide each influencer with a unique discount code, which includes
a 20% discount (I wouldn’t recommend anything less than 20%, as it’s not big
enough to spike interest in a brand the audience is not familiar with). We
will then track this discount code using Google Analytics to understand
on-site redemptions. This will allow us to see what items are selling the
best and provide us with an insight into which influencer is driving the
most sales via their code”
Read More
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5e1c8110d4&e=d4e40c46c7>
Three Ways To Foster Loyalty Among Customers
Build rapport and meet individual needs
Ronald Baise, founder, 92 Dental
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4101d88bb8&e=d4e40c46c7>
Soliciting repeat business requires far less work than attracting new
clients. By fostering loyalty, you can increase the lifetime value
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=1f13e5fc8b&e=d4e40c46c7>
of a customer.
Small firms benefit from the fact that processes may be less systematised
and that staff are more empowered to use their discretion, rather than
always consulting senior management. This means that we can tweak how we do
things to meet individual customer needs, such as organising a taxi pick-up
for an elderly person, or keeping an accessible, wheelchair-friendly waiting
room on standby. These things keep people coming back.
Include customers and introduce loyalty stamps
Nisha Menon, director, Nikasu Foods UK
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4587d1124d&e=d4e40c46c7>
We like to create a more personal connection with customers – for example,
by asking them to email us the different dishes that they have created with
our products, which we then post on our website along with their names.
What else? Loyal consumers are always guaranteed free samples of our new
products, and priority to be informed of all special offers. We also have
loyalty stamps, which are given to people after their first purchase. They
get a reward after every five stamps, such as 10pc off.
Create an inclusive, club vibe
Kat Molesworth, director, Blogtacular Events
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=98564b67a9&e=d4e40c46c7>
When your business largely deals with people online, you’re not able to
provide those personal physical touches that foster loyalty – flashing a
smile at a regular customer and lingering for a chat with them over the
counter. But through interactive virtual elements, you can bring that side
of customer service online.
We use social media to talk directly with our community
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ce39f0ec4a&e=d4e40c46c7>
and create something that feels more inclusive and personal. For example, we
used to run one-hour Twitter chats about blogging, photography and business.
We posed questions and people answered and shared their thoughts and
experiences. We turned it into a weekly chat that acted as a business hub
for bloggers to share ideas and support those with less experience.
We later retired these and branched out to live video chats, but they
deliver the same thing. It’s about bringing people together to discuss and
connect over a shared endeavour, which gives them a feeling of being in a
club and keeps them coming back.
Read More
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=2d42d8a33b&e=d4e40c46c7>
Google Chrome Is Calling Out Insecure Websites Without HTTPS
Half the web isn't encrypted and Google Chrome is now going to clearly show
which sites aren't up to scratch. If you don't use Hypertext Transfer
Protocol Secure (HTTPS) by default then your website will be labelled
'insecure' on Google search. Which may scare visitors from clicking on your
url.
The latest update to Google Chrome was released on July 24th and the Chrome
browser has a 60% market share of web traffic.
HTTPS – unlike the inferior Hypertext Transfer Protocol (HTTP) – means
information being transferred from your device to the website you're on is
encrypted and can't easily be intercepted by third-parties.
Have a read up on the news here and see if it will impact on your business's
website at all.
Read More
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=0ff8ac99fc&e=d4e40c46c7>
Check out the latest events coming up at Virgin StartUp:
August 9th
🛠 MeetUp:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=0ad43744f3&e=d4e40c46c7>
How to build your brand for your business
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ee33d0fe45&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5378e56b75&e=d4e40c46c7>
(Edinburgh)
September 4th
👊 Masterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ee0f7596f6&e=d4e40c46c7>
How to buil
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=7a76abe20a&e=d4e40c46c7>
d a knockout brand
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=1b7625fbaa&e=d4e40c46c7>
(London)
September 6th
👩👩👧👦 Masterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4285ce69a2&e=d4e40c46c7>
How to
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=1f6cda0580&e=d4e40c46c7>
mastermind an equity crowdfunding campaign
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=fa5148a8a2&e=d4e40c46c7>
(London)
September 11th
✅ Masterclass: Building your sales strategy
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=02e18fc47c&e=d4e40c46c7>
(London)
September 13th
📱 Masterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=be9c9186a3&e=d4e40c46c7>
Developing your social media strategy
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=c2584dd63c&e=d4e40c46c7>
(London)
October 4th
🙌 Doing Business With Big Business
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4639d69511&e=d4e40c46c7>
(London)
More Events
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ddf0be1057&e=d4e40c46c7>
That's your lot for now! Remember, you can hit reply at any time to get in
touch.
Have a great weekend! 🙌
Mike
Mike Ruffles
Digital and Social Manager, Virgin StartUp
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style=3D"display:none; font-size:0px; line-height:0px; max-height:0px; =
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=F0=9F=99=8F=C2=A0</span><!--<![endif]-->
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=09
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
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valign=3D"top">
<div style=3D"text-align: center;"><span =
style=3D"color:#808080"><span style=3D"font-size:12px">Virgin StartUp =
Can Help You Look To The Crowd </span></span><a =
href=3D"https://mailchi.mp/virginstartup/how-are-restaurant-startups-surv=
iving-plus-how-to-negotiate-247489?e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
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style=3D"font-size:12px">Can't see any of our lovely =
images?</span></span></a></div>
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0;border-bottom: 0;padding-top: 9px;padding-bottom: 0;"><table =
class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: =
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=09
<!--[if mso]>
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
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<tbody><tr>
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style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
'Merriweather Sans', 'Helvetica Neue', Helvetica, Arial, =
sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Here's the latest =
roundup from Virgin StartUp =F0=9F=91=8D</h1>
</td>
</tr>
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<![endif]-->
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<em>While you're hustling and working =
hard, we're finding stories to inspire you and the tools to help you =
succeed. This email shouldn't take you longer than 5 minutes to =
read.</em>
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<![endif]-->
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<td valign=3D"top" style=3D"padding: =
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100%;-webkit-text-size-adjust: 100%;" class=3D"mcnImageBlockInner">
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<a =
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<span></span>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">How To Build An =
Influencer Marketing Strategy</h2>
<br>
How do you get high-profile social media celebrities to give your brand =
that vital exposure?<br>
<br>
We meet so many entrepreneurs who think they'll be able to flog their =
products and services by getting it in the hands of influential people. =
The problem is - it's not as easy as it sounds.<br>
<br>
We asked Mark Dandy of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dfce5c713b8&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">ISAWITFIRST.com</a> to share =
some insight on the best way to go about achieving this and a blog for =
us that's pure gold - it comes complete with a full example strategy. =
See below: <br>
<h3 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">Example =
of an influencer marketing strategy</h3>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">(Prices below are for illustrative =
purposes and not necessarily reflective of the industry).</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">=E2=80=9CWe will find 10 fashion =
influencers with an average reach of 50,000. We will approach each =
influencer who we feel fits our brand perfectly and who we would like to =
build long-lasting relationships with. We will work with the influencer =
to create content that is of high quality and showcases our brand in a =
positive light. Key highlights will be content taken outdoors or in =
locations that showcase our brand in a casual and relaxing manner, i.e. =
meeting friends at a coffee shop.=E2=80=9D</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Platform: Instagram</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Delivery Method:</p>
<ul>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Instagram posts</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Instagram stories with swipe-up =
feature (I would recommend adding a UTM tracking code to this to see how =
many people visit from each influencer story).</li>
</ul>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Deliverables:</p>
<ul>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Influencers =E2=80=93 10</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Estimated reach per influencer =
=E2=80=93 50k</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Total estimated reach =E2=80=93 =
500k</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Target engagements =E2=80=93 =
3%</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Total engagements =E2=80=93 =
15,000</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Cost per influencer =E2=80=93 =
=C2=A3150</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Total cost =E2=80=93 =
=C2=A31500</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Cost per engagement =E2=80=93 =
10p</li>
</ul>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">=E2=80=9CWe will provide each =
influencer with a unique discount code, which includes a 20% discount (I =
wouldn=E2=80=99t recommend anything less than 20%, as it=E2=80=99s not =
big enough to spike interest in a brand the audience is not familiar =
with). We will then track this discount code using Google Analytics to =
understand on-site redemptions. This will allow us to see what items are =
selling the best and provide us with an insight into which influencer is =
driving the most sales via their code=E2=80=9D</p>
</td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5e1c8110d4&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table></td>
</tr>
<tr>
<td valign=3D"top" id=3D"templateBody" =
style=3D"background:#ffffff none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#ffffff;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table =
class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: =
100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
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border-right-width:0; margin-top:0; margin-right:0; margin-bottom:0; =
margin-left:0;" />
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Three Ways To Foster =
Loyalty Among Customers<br>
</h2>
<h4 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Helvetica;font-size: 18px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Build rapport and meet individual needs</h4>
<h4 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Helvetica;font-size: 18px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;"><em>Ronald Baise, founder, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4101d88bb8&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">92 Dental</a></em></h4>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Soliciting repeat business =
requires far less work than attracting new clients. By fostering =
loyalty, you can increase the <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1f13e5fc8b&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">lifetime value</a> of a =
customer.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Small firms benefit from the fact =
that processes may be less systematised and that staff are more =
empowered to use their discretion, rather than always consulting senior =
management. This means that we can tweak how we do things to meet =
individual customer needs, such as organising a taxi pick-up for an =
elderly person, or keeping an accessible, wheelchair-friendly waiting =
room on standby. These things keep people coming back.</p>
<h4 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Helvetica;font-size: 18px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Include customers and introduce loyalty =
stamps</h4>
<h4 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Helvetica;font-size: 18px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;"><em>Nisha Menon, director, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4587d1124d&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Nikasu Foods UK</a></em></h4>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">We like to create a more personal =
connection with customers =E2=80=93 for example, by asking them to email =
us the different dishes that they have created with our products, which =
we then post on our website along with their names. </p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">What else? Loyal consumers are =
always guaranteed free samples of our new products, and priority to be =
informed of all special offers. We also have loyalty stamps, which are =
given to people after their first purchase. They get a reward after =
every five stamps, such as 10pc off.<br>
</p>
<h4 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Helvetica;font-size: 18px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Create an inclusive, club vibe</h4>
<h4 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Helvetica;font-size: 18px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;"><em>Kat Molesworth, director, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D98564b67a9&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Blogtacular Events</a></em></h4>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">When your business largely deals =
with people online, you=E2=80=99re not able to provide those personal =
physical touches that foster loyalty =E2=80=93 flashing a smile at a =
regular customer and lingering for a chat with them over the counter. =
But through interactive virtual elements, you can bring that side of =
customer service online.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">We use social media to talk =
directly with our <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dce39f0ec4a&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">community</a> and create =
something that feels more inclusive and personal. For example, we used =
to run one-hour Twitter chats about blogging, photography and business. =
We posed questions and people answered and shared their thoughts and =
experiences. We turned it into a weekly chat that acted as a business =
hub for bloggers to share ideas and support those with less =
experience.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">We later retired these and =
branched out to live video chats, but they deliver the same thing. =
It=E2=80=99s about bringing people together to discuss and connect over =
a shared endeavour, which gives them a feeling of being in a club and =
keeps them coming back.</p>
</td>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2d42d8a33b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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=09
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Google Chrome Is =
Calling Out Insecure Websites Without HTTPS<br>
</h2>
Half the web isn't encrypted and Google Chrome is now going to clearly =
show which sites aren't up to scratch. If you don't use Hypertext =
Transfer Protocol Secure (HTTPS) by default then your website will be =
labelled 'insecure' on Google search. <strong>Which may scare visitors =
from clicking on your =
</strong><strong>url</strong><strong>.</strong><br>
<br>
The latest update to Google Chrome was released on July 24th and the =
Chrome browser has a 60% market share of web traffic.<br>
<br>
HTTPS =E2=80=93 unlike the inferior Hypertext Transfer Protocol =
(HTTP) =E2=80=93 means information being transferred from your device to =
the website you're on is encrypted and can't easily be intercepted by =
third-parties. <br>
<br>
Have a read up on the news here and see if it will impact on your =
business's website at all.
</td>
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<![endif]-->
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<![endif]-->
</td>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0ff8ac99fc&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Check out the latest events coming up at =
Virgin StartUp:</h2>
<br>
<strong>August 9th</strong><br>
=F0=9F=9B=A0 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0ad43744f3&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">MeetUp: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dee33d0fe45&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How to build your brand for your =
business</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5378e56b75&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> </a>(Edinburgh)<br>
<br>
<strong>September 4th</strong><br>
=F0=9F=91=8A <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dee0f7596f6&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7a76abe20a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How to buil</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1b7625fbaa&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">d a knockout brand</a> (London)<br>
<br>
<strong>September 6th</strong><br>
=F0=9F=91=A9=E2=80=8D=F0=9F=91=A9=E2=80=8D=F0=9F=91=A7=E2=80=8D=F0=9F=
=91=A6 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4285ce69a2&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1f6cda0580&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How to </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dfa5148a8a2&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">mastermind an equity crowdfunding =
campaign </a>(London)<br>
<br>
<strong>September 11th</strong><br>
=E2=9C=85 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D02e18fc47c&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: Building your sales =
strategy</a> (London)<br>
<br>
<strong>September 13th</strong><br>
=F0=9F=93=B1 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dbe9c9186a3&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc2584dd63c&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Developing your social media =
strategy</a> (London)<br>
<br>
<strong>October 4th</strong><br>
=F0=9F=99=8C <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4639d69511&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big =
Business</a> (London)
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"> </h2>
</td>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"More =
Events" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dddf0be1057&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">More Events</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
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<tbody class=3D"mcnDividerBlockOuter">
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100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" style=3D"min-width: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
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18px;">
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</table><table class=3D"mcnTextBlock" style=3D"min-width: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<span style=3D"color:#000000"><strong>That's =
your lot for now! Remember, you can hit reply at any time to get in =
touch. </strong><br>
<br>
Have a great weekend! =F0=9F=99=8C<br>
<br>
Mike<br>
<br>
<strong>Mike Ruffles</strong><br>
Digital and Social Manager, Virgin StartUp<br>
<br>
<strong><img data-file-id=3D"476353" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/0c8=
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0px;height: auto !important;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" width=3D"63" =
height=3D"63"></strong></span>
</td>
</tr>
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</td>
<![endif]-->
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<![endif]-->
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</tr>
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<td align=3D"center" valign=3D"top" width=3D"200" =
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<![endif]-->
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<td align=3D"center" valign=3D"top" width=3D"200" =
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<table align=3D"left" border=3D"0" cellpadding=3D"0" =
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<td align=3D"center" valign=3D"top" width=3D"200" =
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100%;-webkit-text-size-adjust: 100%;">
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