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PLUS: How to Scale a Food and Drink Start-up 🥙
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Your latest update from Virgin StartUp!
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=0bc2d39473&e=d4e40c46c7>
Leading your tribe with a positive brand ❤️
What does your brand mean to people?
How do you want people to feel when they use your products, hear your voice,
see your logo and interact with your website?
These are all questions which entrepreneurs need to be asking themselves
when building a brand for their start-up. Your brand should tell your story
and connect with your audience.
You'll find it easier and more effective to find customers when they feel
they can relate to you, and want to be associated with what your brand has
to offer.
That's one of the things natural protein products brand MISSFITS did so
well. They spoke to us this week about how, in a world full of fear, their
bright and hopeful brand resonated with a growing audience, and showed them
a positive future.
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=081f4dce54&e=d4e40c46c7>
Before MISSFITS launched, the protein snack market was full of products
aimed at people wanting to "bulk-up" or replace weight. Co-founder Tara
Bloom told us there was something missing from the market which MISSFITS
wanted to fill.
"Being someone that made protein an everyday accompaniment to a healthy and
balanced diet, I couldn’t understand why there was no brand out there that
spoke to me."
Tara told us that the key to growing their audience at first was a positive
brand and eye-catching design that people wanted to engage with:
"We’ve managed to grow a great community around our positive, progressive
ethos and have won listings with major national retailers like Tesco,
Sainsbury’s, Holland & Barrett and many others."
Find out Tara's key principles to breaking down barriers with a new brand
below:
READ MORE
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Edinburgh, you were ace 🏴
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8865dec22c&e=d4e40c46c7>
It was a packed house last night for our MeetUp on how to lead a start-up
with purpose in Edinburgh. Thanks to everyone who attended and took part,
including asking some really challenging questions of our superstar speaker
panel.
Our MeetUps are a great way of getting to know local start-ups, hearing from
inspirational speakers and getting real insights into those who've been
there and done that.
It also gives us Virgin StartUp staff the chance to meet our favourite type
of people - entrepreneurs!
Coming up: MeetUp London! How to scale a food and drink business 🥗
Virgin StartUp has worked with a huge amount of incredible food and drink
businesses, and we know that there has never been a more popular time to
start a new food and drink brand in the UK. That's why we're hosting an
exclusive MeetUp on how to scale a food and drink brand, and have some
inspirational speakers joining us for an evening of talks, networking and a
drink.
Speaking on the night:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=32cb9124bd&e=d4e40c46c7>
Huib Van Bockel, founder, Tenzing
As former European Marketing Director of Red Bull and now Founder of
TENZING, Huib Van Bockel is armed with a deep understanding of the drinks
market. Back in 2016, he envisaged a challenger brand that would reimagine
the traditional energy drink and stand as a healthy alternative to its
sugar-laden alternatives.
In search of inspiration, the entrepreneur headed on an international voyage
of discovery, where he soon came across the uplifting brews of the Himalayan
Sherpas — the first, a very strong leaf blend infused with salt, and the
second, a lemon drink. These energising brews then became the recipe
inspiration behind Tenzing Natural Energy as we know it today.
Three years on, Huib has managed to transform an idea into a reality with a
15-strong team and partnerships with the likes of Marks and Spencer, Tesco
and Whole Foods. This year, Huib and his team are starting their
international mission as the company launches in Canada and across Europe.
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<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ea42edf344&e=d4e40c46c7>
Alice Gilsenan, founder, Tiny Leaf
Alice’s career began in food marketing, carving out a considerable
reputation as a strategist and project manager. However, having led
campaigns for some of the UKs most well known food brands she became
compelled to spend her time promoting brands that have a positive impact on
the earth’s resources.
Alice then pursued a career in conservation taking on the role of Operations
and Marketing Director for Paul Lister’s re-wilding charity The European
Nature Trust (famed for its goal of re-introducing bears and wolves to the
UK).
In 2016 she embarked on her most exciting journey yet, the launch of Tiny
Leaf, London and the UK’s first restaurant / events company focussed on
organic, vegetarian, zero waste food.
TICKETS
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Events coming up 🎟
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MeetUp
How to Start and Scale a Food and Drink Brand
Hear from Tiny Leaf and TENZING
£10
TICKETS
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MeetUp
How to Validate your Start-up Idea (& Prove the Haters Wrong)
Make sure you know your idea can make it
£10
TICKETS
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Masterclass
How to Mastermind an Equity CrowdFunding Campagin
Get your start-up ready to raise
£35
TICKETS
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Start-up=C2=A0=F0=9F=A5=99</span><!--<![endif]-->
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ith-big-business-247953?e=3Dd4e40c46c7" target=3D"_blank" =
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
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<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
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<h1 style=3D"text-align: center;display: =
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Virgin StartUp!</h1>
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class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
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</a>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Leading your tribe with =
a positive brand =E2=9D=A4=EF=B8=8F</h1>
<br>
What does your brand mean to people?<br>
<br>
How do you want people to feel when they use your products, hear your =
voice, see your logo and interact with your website?<br>
<br>
These are all questions which entrepreneurs need to be asking themselves =
when building a brand for their start-up. Your brand should tell your =
story and connect with your audience.<br>
<br>
You'll find it easier and more effective to find customers when they =
feel they can relate to you, and want to be associated with what your =
brand has to offer.<br>
<br>
That's one of the things natural protein products brand MISSFITS did so =
well. They spoke to us this week about how, in a world full of fear, =
their bright and hopeful brand resonated with a growing audience, and =
showed them a positive future.
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/d0a=
4ae9f-b301-4b4c-bf9a-76c37417a224.png" style=3D"max-width: =
700px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage" width=3D"564" =
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</a>
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</td>
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
Before MISSFITS launched, the protein snack =
market was full of products aimed at people wanting to "bulk-up" or =
replace weight. Co-founder Tara Bloom told us there was something =
missing from the market which MISSFITS wanted to fill.<br>
<div style=3D"text-align: right;"><strong>"Being someone that made =
protein an everyday accompaniment to a healthy and balanced diet, I =
couldn=E2=80=99t understand why there was no brand out there that spoke =
to me."</strong></div>
<br>
Tara told us that the key to growing their audience at first was a =
positive brand and eye-catching design that people wanted to engage =
with:<br>
<div style=3D"text-align: right;"><strong>"We=E2=80=99ve managed to grow =
a great community around our positive, progressive ethos and have won =
listings with major national retailers like Tesco, Sainsbury=E2=80=99s, =
Holland & Barrett and many others."</strong></div>
<br>
Find out Tara's key principles to breaking down barriers with a new =
brand below:
</td>
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<tbody class=3D"mcnButtonBlockOuter">
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<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
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style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"READ =
MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df8f993beec&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ MORE</a>
</td>
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<table class=3D"mcnDividerContent" style=3D"min-width: =
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Edinburgh, you were ace =
=F0=9F=8F=B4=F3=A0=81=A7=F3=A0=81=A2=F3=A0=81=B3=F3=A0=81=A3=F3=A0=81=B4=F3=
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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class=3D"mcnImageBlockInner" valign=3D"top">
<table class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
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valign=3D"top">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8865dec22c&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"Virgin Money Lounge =
Edinburgh was full last night for our MeetUo" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/4ef=
4f88b-b49c-414b-b313-8f311803a007.jpeg" style=3D"max-width: =
1024px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage" width=3D"564" =
align=3D"middle">
</a>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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<tr>
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9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
It was a packed house last night for our =
MeetUp on how to lead a start-up with purpose in Edinburgh. Thanks to =
everyone who attended and took part, including asking some really =
challenging questions of our superstar speaker panel.<br>
<br>
Our MeetUps are a great way of getting to know local start-ups, hearing =
from inspirational speakers and getting real insights into those who've =
been there and done that.<br>
<br>
It also gives us Virgin StartUp staff the chance to meet our favourite =
type of people - entrepreneurs!
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Coming up: MeetUp London! How to scale a food and drink =
business =F0=9F=A5=97</h2>
<br>
Virgin StartUp has worked with a huge amount of incredible food and =
drink businesses, and we know that there has never been a more popular =
time to start a new food and drink brand in the UK. That's why we're =
hosting an exclusive MeetUp on how to scale a food and drink brand, and =
have some inspirational speakers joining us for an evening of talks, =
networking and a drink.
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><br>
<strong>Speaking on the night:</strong></h2>
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100%;-webkit-text-size-adjust: 100%;">
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100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
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<td class=3D"mcnCaptionRightContentInner" style=3D"padding: 0 =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
<table class=3D"mcnCaptionRightImageContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
align=3D"left" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnCaptionRightImageContent" =
valign=3D"top" align=3D"center" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D32cb9124bd&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/20a=
96c7c-d640-4f7f-a8df-54ecf497dda3.png" style=3D"max-width: 340px;border: =
0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" =
class=3D"mcnImage" width=3D"264">
</a>
</td>
</tr>
</tbody></table>
<table class=3D"mcnCaptionRightTextContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
align=3D"right" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnTextContent" valign=3D"top" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">
<h2 style=3D"display: block;margin: 0;padding: =
0;color: #202020;font-family: Tahoma, Verdana, Segoe, =
sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>Huib Van Bockel, founder, Tenzing</strong></h2>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">As former European =
Marketing Director of Red Bull and now Founder =
of TENZING, Huib Van Bockel is armed with a deep =
understanding of the drinks market. Back in 2016, he envisaged a =
challenger brand that would reimagine the traditional energy drink and =
stand as a healthy alternative to its sugar-laden alternatives.<br>
<br>
In search of inspiration, the entrepreneur headed on an international =
voyage of discovery, where he soon came across the uplifting brews of =
the Himalayan Sherpas =E2=80=94 the first, a very strong =
leaf blend infused with salt, and the second, a lemon drink. These =
energising brews then became the recipe inspiration behind Tenzing =
Natural Energy as we know it today.<br>
<br>
Three years on, Huib has managed to transform an idea into a =
reality with a 15-strong team and partnerships with the likes of Marks =
and Spencer, Tesco and Whole Foods. This year, Huib and =
his team are starting their international mission as the company =
launches in Canada and across Europe.<br>
</p>
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</tbody></table>
</td>
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</tbody></table>
</td>
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<table class=3D"mcnImageContentContainer" =
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valign=3D"top">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
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<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/182=
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750px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage" width=3D"564" =
align=3D"middle">
</a>
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</tbody></table>
</td>
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cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
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<table class=3D"mcnCaptionLeftImageContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
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valign=3D"top" align=3D"center" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dea42edf344&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
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<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/3e4=
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<table class=3D"mcnCaptionLeftTextContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
align=3D"left" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
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<td class=3D"mcnTextContent" valign=3D"top" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
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#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">
<h2 style=3D"display: block;margin: 0;padding: =
0;color: #202020;font-family: Tahoma, Verdana, Segoe, =
sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>Alice Gilsenan, founder, Tiny Leaf</strong></h2>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">Alice=E2=80=99s career began =
in food marketing, carving out a considerable reputation as a strategist =
and project manager. However, having led campaigns for some of the UKs =
most well known food brands she became compelled to spend her time =
promoting brands that have a positive impact on the earth=E2=80=99s =
resources.<br>
<br>
Alice then pursued a career in conservation taking on the role of =
Operations and Marketing Director for Paul Lister=E2=80=99s re-wilding =
charity The European Nature Trust (famed for its goal of re-introducing =
bears and wolves to the UK).<br>
<br>
In 2016 she embarked on her most exciting journey yet, the launch of =
Tiny Leaf, London and the UK=E2=80=99s first restaurant / events company =
focussed on organic, vegetarian, zero waste food.</p>
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=09
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<a =
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#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;" width=3D"164" valign=3D"top">
<strong>MeetUp</strong><br>
How to Start and Scale a Food and Drink Brand<br>
<br>
<em><strong>Hear from Tiny Leaf and TENZING</strong></em><br>
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=C2=A310
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#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;" width=3D"164" valign=3D"top">
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<tr>
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<a =
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<td class=3D"mcnTextContent" style=3D"padding: 0 9px 0 =
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150%;text-align: left;" width=3D"164" valign=3D"top">
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</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
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