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Plus: Last chance to sign up for our MeetUp=F0=9F=8E=9F=EF=B8=8F
Virgin StartUp Newsletter
** Your latest update from Virgin StartUp!
------------------------------------------------------------
https://www.virginstartup.org/how-to/time-change-how-rebrand-your-startup?=
utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAM=
PAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-=
5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID
**
How to rebrand without alienating existing customers =F0=9F=91=80
------------------------------------------------------------
As founders=2C we're all doing multiple jobs and need to be responsible fo=
r all areas of our businesses=2C especially at the start. Your startup's b=
randing is integral=2C essential and can be a huge asset=2C but can also s=
ometimes get neglected as you focus on the day-to-day.
A strong brand which tells a story can set smaller startups apart from the=
ir established competition=2C so it's worth spending some time to uncover=
if your brand is a true embodiment of your original vision - even once yo=
u've established your business.
We asked Nick Graham=2C one of the founders of Berczy (https://www.virgins=
tartup.org/how-to/time-change-how-rebrand-your-startup?utm_source=3DVirgin=
+StartUp+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10=
_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID) =2C a sparkling drinks startu=
p taking the drinks world by storm=2C to share his experience of rebrandin=
g from what was NATRL - a move that kickstarted major growth for his busin=
ess.
Originally=2C the idea for his business came to Nick on holiday. Nick and=
his friends had a taste of their first hard seltzer=2C a drink popular in=
Canada=2C when visiting the famous Berczy Park in Toronto=2C and they wan=
ted to recreate the carefree=2C exciting buzz they felt that evening back=
in the UK.
=E2=80=9CWith Berczy=2C we vow to recreate for our customers that buzz we=
felt while sitting with a couple of drinks in the famous Berczy Park that=
night: the calming sound of the famous fountain=2C the backdrop of a slow=
ing city=2C and the buzz of a summer=E2=80=99s evening.=E2=80=9D
Despite a strong connection to their founding story=2C reality soon hit on=
ce Nick and the team had launched the business=2C and the logistics and op=
erational issues that come with starting up took precedence - so building=
the brand slipped down their priority list.
When they had the time to think about it=2C they realised that to stand ou=
t=2C they needed to rethink their brand=2C and work at it again - from the=
ground up.
Following a considered process which included research=2C polls and interv=
iews with customers=2C lasting over 6 months=2C NATRL was reborn as Berczy=
=2E It brought their founding story right to the heart of the startup identi=
ty=2C and with a strong visual look=2C helped Berczy get noticed.
Read the full article to find out how Berczy took their existing customers=
on the journey with them as they relaunched. (https://www.virginstartup.=
org/how-to/time-change-how-rebrand-your-startup?utm_source=3DVirgin+StartU=
p+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COP=
Y_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345=
&mc_cid=3D5388487b49&mc_eid=3DUNIQID)
https://www.virginstartup.org/how-to/time-change-how-rebrand-your-startup?=
utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAM=
PAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-=
5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID
READ MORE (https://www.virginstartup.org/how-to/time-change-how-rebrand-yo=
ur-startup?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5388487b4=
9-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_=
d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID)
https://hopin.com/events/virgin-startup-meetup-quitting-the-day-job-how-to=
-be-a-full-time-founder?ref=3D6d1486f52798&utm_source=3DVirgin+StartUp+New=
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id=3D5388487b49&mc_eid=3DUNIQID
** Don't miss out on your free ticket to our MeetUp on 24th March =F0=9F=
=8E=9F=EF=B8=8F
Quitting the day job: How to be a full-time founder
------------------------------------------------------------
This is your last chance to get your free ticket (https://hopin.com/events=
/virgin-startup-meetup-quitting-the-day-job-how-to-be-a-full-time-founder?=
ref=3D6d1486f52798&utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5=
388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_t=
erm=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=
=3DUNIQID) to our popular MeetUp coming your way on 24th March at 6pm. If=
you=E2=80=99re thinking of making 2021 the year you go all-in on your sta=
rtup=2C or have a long held career aspiration to make your startup your da=
y job=2C this is for you.
How do you talk to your employer about going part-time? Whilst there=E2=80=
=99s no =E2=80=98perfect time=E2=80=99 to quit the day job and go it alone=
=2C what are the options when your startup is gaining traction? And how do=
you find the confidence in yourself and your business to take the leap?
At our next MeetUp on 24th March (https://hopin.com/events/virgin-startup-=
meetup-quitting-the-day-job-how-to-be-a-full-time-founder?ref=3D6d1486f527=
98&utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5388487b49-EMAIL_=
CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8=
e8-5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID) =2C bri=
nging together a panel of expert founders=2C we=E2=80=99ll hear exactly ho=
w they went full-time with their startups=2C and demystify the =E2=80=98ov=
ernight success=E2=80=99 to set a plan of action in place to help you turn=
your side project into a full-time venture.
Joining us on our expert panel are Steph Giordano (https://www.linkedin.co=
m/in/giordanostephanie/?utm_source=3DVirgin+StartUp+Newsletter&utm_campaig=
n=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&=
utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b49&mc_=
eid=3DUNIQID) =2C founder of Baked by Steph (https://www.instagram.com/bak=
ed.by.steph/?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5388487=
b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D=
0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQI=
D) =2C Daisy (https://www.linkedin.com/in/daisy-t-b4a90242/?utm_source=3DV=
irgin+StartUp+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_=
05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID) and Liv Tinker (https://=
www.linkedin.com/in/olivia-tinker-0148823b/?utm_source=3DVirgin+StartUp+Ne=
wsletter&utm_campaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01=
&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_=
cid=3D5388487b49&mc_eid=3DUNIQID) =2C founders of A South London Makers Ma=
rket (https://www.instagram.com/asouthlondonmakersmarket/?utm_source=3DVir=
gin+StartUp+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05=
_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID) and Ed Currie (https://www=
=2Elinkedin.com/in/ed-currie/?utm_source=3DVirgin+StartUp+Newsletter&utm_cam=
paign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Dem=
ail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b49=
&mc_eid=3DUNIQID) and Andy Coxon (https://www.linkedin.com/in/andycoxon/?u=
tm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAMP=
AIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5=
388487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID) =2C founder=
s of AKT (https://www.instagram.com/akt_ldn/?utm_source=3DVirgin+StartUp+N=
ewsletter&utm_campaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_0=
1&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc=
_cid=3D5388487b49&mc_eid=3DUNIQID) . Our panel will share the stepping sto=
nes they took to go full-time=2C and hopefully can help inspire you to do=
the same.
TICKETS ARE FREE=2C BUT STRICTLY LIMITED=2C SO GET YOURS TODAY! (https://h=
opin.com/events/virgin-startup-meetup-quitting-the-day-job-how-to-be-a-ful=
l-time-founder?ref=3D6d1486f52798&utm_source=3DVirgin+StartUp+Newsletter&u=
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m=3Demail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388=
487b49&mc_eid=3DUNIQID)
** RoundUp: Your latest news =F0=9F=93=B0
------------------------------------------------------------
This week's top five startup stories:
=F0=9F=8F=99=EF=B8=8FNew tech startup launches every half hour during pand=
emic - City A.M. (https://www.cityam.com/new-tech-startup-launches-every-h=
alf-an-hour-during-pandemic/?utm_source=3DVirgin+StartUp+Newsletter&utm_ca=
mpaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3De=
mail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D5388487b4=
9&mc_eid=3DUNIQID)
=F0=9F=92=BCBBC journalist appointed small business commissioner - SmallBu=
siness (https://smallbusiness.co.uk/bbc-journalist-liz-barclay-appointed-s=
mall-business-commissioner-2552330/?utm_source=3DVirgin+StartUp+Newsletter=
&utm_campaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_med=
ium=3Demail&utm_term=3D0_d85f1ae8e8-5388487b49-70125345&mc_cid=3D53=
88487b49&mc_eid=3DUNIQID)
=F0=9F=93=A3#BackForGood campaign launched to support businesses - InYourA=
rea (https://www.inyourarea.co.uk/news/backforgood-campaign-launches-and-h=
eres-how-to-claim-your-free-business-membership-to-reach-local-people/?utm=
_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAMPAI=
GN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-538=
8487b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID)
=F0=9F=99=8CUber to reclassify UK drivers as workers - Forbes (https://www=
=2Eforbes.com/sites/carlieporterfield/2021/03/16/uber-will-reclassify-uk-dri=
vers-as-workers-a-first-for-the-ride-share-giant/?sh=3D4703612d3c97&utm_so=
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7b49-70125345&mc_cid=3D5388487b49&mc_eid=3DUNIQID)
=F0=9F=93=B120 European tech leaders to follow on Clubhouse - Sifted (http=
s://sifted.eu/articles/european-tech-clubhouse/?utm_source=3DVirgin+StartU=
p+Newsletter&utm_campaign=3D5388487b49-EMAIL_CAMPAIGN_2019_11_05_10_02_COP=
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<td style=3D"mso-line-height-rule: exactly;-ms-tex=
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<span></span>
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<td valign=3D"top" style=3D"padding: 0px;mso-line-height-r=
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lass=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
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<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D90a5edc6c2&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://mcusercontent.com/6e873aab9f76e7f4db2e0500c/_compresseds/ce716=
724-2402-498a-baf3-7733e22cb4fd.jpg" width=3D"600" style=3D"max-width: 200=
0px;padding-bottom: 0;display: inline !important;vertical-align: bottom;bo=
rder: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation=
-mode: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
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</td>
</tr>
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00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;"><br>
How to rebrand without alienating existing customers<strong id=3D"docs-int=
ernal-guid-c1a9d4f9-7fff-d97e-6886-421c90643807"> =F0=9F=91=80</stron=
g></h1>
<div>
<p dir=3D"ltr" style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: ex=
actly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #20=
2020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px=
;line-height: 150%;text-align: left;">As founders=2C we're all doing multi=
ple jobs and need to be responsible for all areas of our businesses=2C&nbs=
p;especially at the start. Your startup's branding is integral=2C ess=
ential and can be a huge asset=2C but can also sometimes get neglecte=
d as you focus on the day-to-day.<br>
<br>
A strong brand which tells a story can set smaller startups apar=
t from their established competition=2C so it's worth spending some time t=
o uncover if your brand is a true embodiment of your original vision=
- even once you've established your business. <br>
<br>
We asked Nick Graham=2C one of the founders of <a href=3D"https://virginst=
artup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D=
b92ae67185&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rul=
e: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color=
: #cc0000;font-weight: normal;text-decoration: underline;">Berczy</a>=2C a=
sparkling drinks startup taking the drinks world by storm=2C to share his=
experience of rebranding from what was NATRL - a move that kickstarted ma=
jor growth for his business. <br>
<br>
Originally=2C the idea for his business came to Nick on holiday.=
Nick and his friends had a taste of their first hard seltzer=2C a drink p=
opular in Canada=2C when visiting the famous Berczy Park in Toronto=2C and=
they wanted to recreate the carefree=2C exciting buzz they felt that even=
ing back in the UK.</p>
<p dir=3D"ltr" style=3D"text-align: right;margin: 10px 0;padding: 0;mso-li=
ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjus=
t: 100%;color: #202020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-ser=
if;font-size: 16px;line-height: 150%;"><strong>=E2=80=9CWith Berczy=2C we=
vow to recreate for our customers that buzz we felt while sitting with a=
couple of drinks in the famous Berczy Park that night: the calming sound=
of the famous fountain=2C the backdrop of a slowing city=2C and the buzz=
of a summer=E2=80=99s evening.=E2=80=9D </strong></p>
<p dir=3D"ltr" style=3D"text-align: left;margin: 10px 0;padding: 0;mso-lin=
e-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%;color: #202020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-seri=
f;font-size: 16px;line-height: 150%;">Despite a strong connection to their=
founding story=2C reality soon hit once Nick and the team had launched th=
e business=2C and the logistics and operational issues that come with star=
ting up took precedence - so building the brand slipped down their priorit=
y list. <br>
<br>
When they had the time to think about it=2C they realised that to stand ou=
t=2C they needed to rethink their brand=2C and work at it again - from the=
ground up. <br>
<br>
Following a considered process which included research=2C polls and interv=
iews with customers=2C lasting over 6 months=2C NATRL was reborn=
as Berczy. It brought their founding story right to the heart of the star=
tup identity=2C and with a strong visual look=2C helped Berczy get noticed=
=2E <br>
<br>
<a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e87=
3aab9f76e7f4db2e0500c&id=3D5dcb4a0657&e=3Dd4e40c46c7" target=3D"_blank" s=
tyle=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration:=
underline;">Read the full article to find out how Berczy took their exist=
ing customers on the journey with them as they relaunched. </a></p>
</div>
</td>
</tr>
</tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->
=09=09=09=09<!--[if mso]>
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=09=09=09=09</table>
=09=09=09=09<![endif]-->
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: 0px;mso-line-height-r=
ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" c=
lass=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
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ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D3a2659a132&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://mcusercontent.com/6e873aab9f76e7f4db2e0500c/_compresseds/0919c=
903-b68b-411c-9f9d-717e46645559.jpg" width=3D"600" style=3D"max-width: 868=
2px;padding-bottom: 0;display: inline !important;vertical-align: bottom;bo=
rder: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation=
-mode: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
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00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 2px 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op-width: 2px;border-top-style: none;border-top-color: #EAEAEA;border-coll=
apse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-a=
djust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
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</tbody></table>
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00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
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00%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%" class=3D"mcnButtonContentContainer" style=3D"border-collapse:=
separate !important;border-radius: 3px;background-color: #CC0000;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ MORE=
" href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873=
aab9f76e7f4db2e0500c&id=3Dc26711e427&e=3Dd4e40c46c7" target=3D"_blank" st=
yle=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-ali=
gn: center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exac=
tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: blo=
ck;">READ MORE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: 0px;mso-line-height-r=
ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" c=
lass=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3De4e92fca75&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://mcusercontent.com/6e873aab9f76e7f4db2e0500c/images/4132cd01-0c=
60-4318-be6c-30e5a0af2b10.png" width=3D"600" style=3D"max-width: 2161px;pa=
dding-bottom: 0;display: inline !important;vertical-align: bottom;border:=
0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode=
: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">Don't miss out on your free ticket=
to our MeetUp on 24th March<strong id=3D"docs-internal-guid-38c01fd4-7fff=
-1390-61a0-d763afda909b"> =F0=9F=8E=9F=EF=B8=8F</strong><br>
<br>
Quitting the day job: How to be a full-time founder</h1>
<div>
<p dir=3D"ltr" style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: ex=
actly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #20=
2020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px=
;line-height: 150%;text-align: left;">This is your last chance to <a href=
=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f7=
6e7f4db2e0500c&id=3D22f7871bc6&e=3Dd4e40c46c7" target=3D"_blank" style=3D=
"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-siz=
e-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration: underli=
ne;">get your free ticket</a> to our popular MeetUp coming your way on 24t=
h March at 6pm. If you=E2=80=99re thinking of making 2021 the year you go=
all-in on your startup=2C or have a long held career aspiration to make y=
our startup your day job=2C this is for you. <br>
<br>
How do you talk to your employer about going part-time? Whilst there=E2=80=
=99s no =E2=80=98perfect time=E2=80=99 to quit the day job and go it alone=
=2C what are the options when your startup is gaining traction? And h=
ow do you find the confidence in yourself and your business to take the le=
ap?<br>
<br>
<a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e87=
3aab9f76e7f4db2e0500c&id=3D157128d0ec&e=3Dd4e40c46c7" target=3D"_blank" s=
tyle=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration:=
underline;">At our next MeetUp on 24th March</a>=2C bringing together a p=
anel of expert founders=2C we=E2=80=99ll hear exactly how they went full-t=
ime with their startups=2C and demystify the =E2=80=98overnight success=E2=
=80=99 to set a plan of action in place to help you turn your side project=
into a full-time venture.<br>
<br>
Joining us on our expert panel are <a href=3D"https://virginstartup.us12.l=
ist-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D80c13050ae&e=
=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-=
ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;fo=
nt-weight: normal;text-decoration: underline;">Steph Giordano</a>=2C found=
er of <a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=
=3D6e873aab9f76e7f4db2e0500c&id=3Dd355e3a851&e=3Dd4e40c46c7" target=3D"_b=
lank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-w=
ebkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decor=
ation: underline;">Baked by Steph</a>=2C <a href=3D"https://virginstartup.=
us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D4bae98=
aa3e&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exa=
ctly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0=
000;font-weight: normal;text-decoration: underline;">Daisy</a> and <a href=
=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f7=
6e7f4db2e0500c&id=3D37a4ad211e&e=3Dd4e40c46c7" target=3D"_blank" style=3D=
"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-siz=
e-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration: underli=
ne;">Liv Tinker</a>=2C founders of <a href=3D"https://virginstartup.us12.l=
ist-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dbe9669f3e2&e=
=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-=
ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;fo=
nt-weight: normal;text-decoration: underline;">A South London Makers Marke=
t</a> and <a href=3D"https://virginstartup.us12.list-manage.com/track/clic=
k?u=3D6e873aab9f76e7f4db2e0500c&id=3D650de3eb99&e=3Dd4e40c46c7" target=3D=
"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%=
;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-de=
coration: underline;">Ed Currie</a> and <a href=3D"https://virginstartup.u=
s12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D98db4b9=
33f&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exac=
tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc00=
00;font-weight: normal;text-decoration: underline;">Andy Coxon</a>=2C foun=
ders of <a href=3D"https://virginstartup.us12.list-manage.com/track/click?=
u=3D6e873aab9f76e7f4db2e0500c&id=3De4c45697f1&e=3Dd4e40c46c7" target=3D"_=
blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-deco=
ration: underline;">AKT</a>. Our panel will share the stepping stones they=
took to go full-time=2C and hopefully can help inspire you to do the same=
=2E </p>
</div>
</td>
</tr>
</tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%" class=3D"mcnButtonContentContainer" style=3D"border-collapse:=
separate !important;border-radius: 3px;background-color: #CC0000;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"TICKETS A=
RE FREE=2C BUT STRICTLY LIMITED=2C SO GET YOURS TODAY!" href=3D"https://vi=
rginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c=
&id=3D1754ea0cdc&e=3Dd4e40c46c7" target=3D"_blank" style=3D"font-weight:=
bold;letter-spacing: normal;line-height: 100%;text-align: center;text-dec=
oration: none;color: #FFFFFF;mso-line-height-rule: exactly;-ms-text-size-a=
djust: 100%;-webkit-text-size-adjust: 100%;display: block;">TICKETS ARE FR=
EE=2C BUT STRICTLY LIMITED=2C SO GET YOURS TODAY!</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: col=
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lass=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
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ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
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<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
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100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/8a28da0=
d-5de1-4759-969f-f8f2edbc6b64.jpg" width=3D"600" style=3D"max-width: 1200p=
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: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0=
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fixed !important;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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<table width=3D"100%" class=3D"mcnDividerContent" style=3D=
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der=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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</tbody></table>
<!--
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or:none; border-left-color:none; border-right-color:none; border-bottom-wi=
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ht:0; margin-bottom:0; margin-left:0;" />
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">RoundUp: Your latest news =F0=
=9F=93=B0</h1>
<div style=3D"text-align: center;"><br>
<strong>This week's top five startup stories:</strong><br>
<br>
=F0=9F=8F=99=EF=B8=8FNew <strong>tech startup</strong> launches every half=
hour during pandemic - <a href=3D"https://virginstartup.us12.list-manage.=
com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dc49a310a2f&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-siz=
e-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight:=
normal;text-decoration: underline;">City A.M.</a><br>
=F0=9F=92=BCBBC journalist appointed <strong>small business com=
missioner</strong> - <a href=3D"https://virginstartup.us12.list-manage.com=
/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D99fe5f411c&e=3Dd4e40c46c7=
" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-a=
djust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: nor=
mal;text-decoration: underline;">SmallBusiness</a><br>
=F0=9F=93=A3<strong>#BackForGood campaign</strong> launched to support bus=
inesses - <a href=3D"https://virginstartup.us12.list-manage.com/track/clic=
k?u=3D6e873aab9f76e7f4db2e0500c&id=3D6733f92206&e=3Dd4e40c46c7" target=3D=
"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%=
;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-de=
coration: underline;">InYourArea</a><br>
=F0=9F=99=8CUber to <strong>reclassify UK drivers as workers</strong> - <a=
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc808b8e648&e=3Dd4e40c46c7" target=3D"_blank" sty=
le=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration: un=
derline;">Forbes</a><br>
=F0=9F=93=B120 <strong>European tech leaders</strong> to follow on Clubhou=
se - <a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=
=3D6e873aab9f76e7f4db2e0500c&id=3D67f008c527&e=3Dd4e40c46c7" target=3D"_b=
lank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-w=
ebkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decor=
ation: underline;">Sifted</a></div>
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fixed !important;" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"padding: 18px;min-=
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From your friends at Virgin StartUp
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