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Subject: =?utf-8?Q?The=20Story=20of=20Two=20Jewellery=20Brands=20=F0=9F=92=8D?=
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http://virginstartup.org?utm_source=3DVirgin+StartUp+Newsletter&utm_campai=
gn=3D419c159ed7-EMAIL_CAMPAIGN_2024_11_07_03_32_COPY_01&utm_medium=3Demail=
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** =F0=9F=92=AB Building without a blueprint
------------------------------------------------------------
https://www.virginstartup.org/start-up-loans/?utm_source=3DVirgin+StartUp+=
Newsletter&utm_campaign=3D419c159ed7-EMAIL_CAMPAIGN_2024_11_07_03_32_COPY_=
01&utm_medium=3Demail&utm_term=3D0_-965610fd7f-70125345&mc_cid=3D41=
9c159ed7&mc_eid=3DUNIQID
=E2=80=9CI didn=E2=80=99t have a business background - just a clear idea=
=2C strong values=2C and a lot of determination.=E2=80=9D
Founder Tammuz Davis shared with us how she launched COVE=2C a sustainable=
vintage jewellery brand=2C with the help of a =C2=A312K Start Up Loan fro=
m Virgin StartUp.
=E2=80=9CI=E2=80=99ve always loved the feeling of making something old fee=
l new again. Jewellery gave me that power growing up=2C even when all I ha=
d were hand-me-downs.=E2=80=9D
With Start Up Loan funding in place=2C she brought COVE to life.
Of course=2C she focused on the key foundations first to get herself up an=
d running=2C spending the budget on:
=F0=9F=9B=8D=EF=B8=8F Building a Shopify store from scratch
=F0=9F=93=A6 Designing branded=2C sustainable packaging
=F0=9F=93=B8 Product photography and retouching
=F0=9F=93=88 Investing in early marketing to help the brand scale as it gr=
ows
=E2=80=9CPackaging my first piece and giving it to my mum on Mother=E2=80=
=99s Day... that=E2=80=99s when it hit me - I=E2=80=99ve created something=
real.=E2=80=9D
But launching solo came with its own challenges.
=E2=80=9CThe hardest part has been building without a blueprint. I=E2=80=
=99ve had to learn to trust my instincts=2C ask for help when I need it=2C=
and keep moving forward.=E2=80=9D
Now=2C COVE is helping others discover the power of circular style=2C cele=
brating craftsmanship and encouraging people to be more conscious about wh=
at they buy.
=E2=80=9CYou don=E2=80=99t need to know everything - and you probably neve=
r will. What matters is your willingness to learn=2C adapt=2C and keep goi=
ng=2C=E2=80=9D Tammuz said.
She gave fellow founders some advice:
=E2=80=9CAsk questions. Make mistakes. Let people help you. That=E2=80=99s=
how you grow.=E2=80=9D
If you want to bring your own startup story to life with a Start Up Loan=
=2C speak to our Start Up Loan team today to get the ball rolling.
FIND OUT MORE ABOUT START UP LOAN FUNDING (https://www.virginstartup.org/s=
tart-up-loans/?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D419c1=
59ed7-EMAIL_CAMPAIGN_2024_11_07_03_32_COPY_01&utm_medium=3Demail&utm_term=
=3D0_-965610fd7f-70125345&mc_cid=3D419c159ed7&mc_eid=3DUNIQID)
https://www.virginstartup.org/events/changemakers-connie-nam-founder-of-as=
trid-and-miyu/?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D419c1=
59ed7-EMAIL_CAMPAIGN_2024_11_07_03_32_COPY_01&utm_medium=3Demail&utm_term=
=3D0_-965610fd7f-70125345&mc_cid=3D419c159ed7&mc_eid=3DUNIQID
Connie Nam built Astrid & Miyu into a cult jewellery brand from her kitche=
n table. Want to know how she did it?
She left investment banking=2C launched with no industry contacts=2C and s=
caled to =C2=A310m turnover in three years. Now she=E2=80=99s leading the=
charge in experiential retail =E2=80=93 piercing studios=2C bracelet weld=
ing=2C and a global community of superfans.
At our May Changemakers=2C she=E2=80=99s sharing what it really takes to:
=E2=80=A2 Turn a scrappy idea into a standout brand
=E2=80=A2 Scale fast without selling out
=E2=80=A2 Build a team and culture that lasts
=E2=80=A2 Stay resilient when it all goes sideways
If you=E2=80=99re growing something of your own=2C this is the session to=
be in.
=F0=9F=93=8D 21st May=2C 18:45 =E2=80=93 21:00
Virgin HQ=2C London
=F0=9F=8E=9F=EF=B8=8F Tickets: Free
Made possible by our friends at Virgin Money.
FREE TICKETS (https://www.virginstartup.org/events/changemakers-connie-nam=
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** From your friends at Virgin StartUp
------------------------------------------------------------
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n=3D419c159ed7-EMAIL_CAMPAIGN_2024_11_07_03_32_COPY_01&utm_medium=3Demail&=
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r Or Astrid & Miyu At Our Free Event</span><!--<![endif]-->
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<center>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" height=3D"100%" wi=
dth=3D"100%" id=3D"bodyTable" style=3D"background-color: rgb(255=2C 255=2C=
255);">
<tbody><tr>
<td class=3D"bodyCell" align=3D"center" valign=3D"top">
<table id=3D"root" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%"><tbody data-block-id=3D"4" class=3D"mceWrapper"><tr><td style=3D=
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tionHeader"><!--[if (gte mso 9)|(IE)]><table align=3D"center" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0" width=3D"660" style=3D"width:660px;"=
><tr><td><![endif]--><table border=3D"0" cellpadding=3D"0" cellspacing=3D=
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<tr><td style=3D"background-color:#ffffff" valign=3D"top" class=3D"mceWrap=
perInner"><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" width=3D"100%" role=3D"presentation" data-block-id=3D"3"><tbody><=
tr class=3D"mceRow"><td style=3D"background-position:center;background-rep=
eat:no-repeat;background-size:cover" valign=3D"top"><table border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tb=
ody><tr><td style=3D"padding-top:0;padding-bottom:0" valign=3D"top" class=
=3D"mceColumn" data-block-id=3D"-7" colspan=3D"12" width=3D"100%"><table b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"pre=
sentation"><tbody><tr><td style=3D"padding-top:0;padding-bottom:12px;paddi=
ng-right:0;padding-left:0" valign=3D"top" class=3D"mceImageBlockContainer"=
align=3D"center" id=3D"blockContainerId-1"><a href=3D"https://virginstart=
up.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D35a=
2f5b401&e=3Dd4e40c46c7" style=3D"display:block" target=3D"_blank" data-bl=
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0500c/images/54ac9ec3-22c2-30ba-fbbb-e7024f356885.png" role=3D"presentatio=
n" class=3D"imageDropZone mceImage" /></span></a></td></tr><tr><td style=
=3D"padding-top:0;padding-bottom:0;padding-right:0;padding-left:0" valign=
=3D"top" class=3D"mceGutterContainer" id=3D"gutterContainerId-2"><table bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"bor=
der-collapse:separate" role=3D"presentation"><tbody><tr><td style=3D"paddi=
ng-top:0;padding-bottom:0;padding-right:0;padding-left:0" valign=3D"top" i=
d=3D"blockContainerId-2"><table width=3D"100%" style=3D"border:0;border-ra=
dius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px=
;padding-right:24px;padding-top:12px;padding-bottom:12px" class=3D"mceText=
BlockContainer"><div data-block-id=3D"2" class=3D"mceText" id=3D"dataBlock=
Id-2" style=3D"width:100%"><h1 class=3D"last-child">=F0=9F=92=AB Building=
without a blueprint </h1></div></td></tr></tbody></table></td></tr></tbod=
y></table></td></tr><tr><td style=3D"background-color:#ffffff;padding-top:=
0;padding-bottom:0;padding-right:0;padding-left:0" valign=3D"top" class=3D=
"mceImageBlockContainer" align=3D"center" id=3D"blockContainerId-41"><a hr=
ef=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9=
f76e7f4db2e0500c&id=3D3f99676603&e=3Dd4e40c46c7" style=3D"display:block"=
target=3D"_blank" data-block-id=3D"41"><span class=3D"mceImageBorder" sty=
le=3D"border:0;border-radius:0;vertical-align:top;margin:0"><img width=3D"=
660" height=3D"auto" style=3D"width:660px;height:auto;max-width:660px !imp=
ortant;border-radius:0;display:block" alt=3D"" src=3D"https://mcuserconten=
t.com/6e873aab9f76e7f4db2e0500c/images/9ce3c968-8660-7001-f641-20e259ad7f0=
6.png" role=3D"presentation" class=3D"imageDropZone mceImage" /></span></a=
></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-right:0=
;padding-left:0" valign=3D"top" id=3D"blockContainerId-6"><table width=3D"=
100%" style=3D"border:0;border-radius:0;border-collapse:separate"><tbody><=
tr><td style=3D"padding-left:24px;padding-right:24px;padding-top:12px;padd=
ing-bottom:12px" class=3D"mceTextBlockContainer"><div data-block-id=3D"6"=
class=3D"mceText" id=3D"dataBlockId-6" style=3D"width:100%"><p style=3D"m=
argin-top: 10px; margin-bottom: 10px;">=E2=80=9CI didn=E2=80=99t have a bu=
siness background - just a clear idea=2C strong values=2C and a lot of det=
ermination.=E2=80=9D</p><p style=3D"margin-top: 10px; margin-bottom: 10px;=
">Founder Tammuz Davis shared with us how she launched=C2=A0COVE=2C a sust=
ainable vintage jewellery brand=2C with the help of a=C2=A0=C2=A312K Start=
Up Loan from Virgin StartUp.</p><p style=3D"margin-top: 10px; margin-bott=
om: 10px;">=E2=80=9CI=E2=80=99ve always loved the feeling of making someth=
ing old feel new again. Jewellery gave me that power growing up=2C even wh=
en all I had were hand-me-downs.=E2=80=9D</p><p style=3D"margin-top: 10px;=
margin-bottom: 10px;">With Start Up Loan funding in place=2C she brought=
COVE to life.</p><p style=3D"margin-top: 10px; margin-bottom: 10px;">Of c=
ourse=2C she focused on the key foundations first to get herself up and ru=
nning=2C spending the budget on:</p><p style=3D"margin-top: 10px; margin-b=
ottom: 10px;">=F0=9F=9B=8D=EF=B8=8F Building a Shopify store from scratch<=
/p><p style=3D"margin-top: 10px; margin-bottom: 10px;">=F0=9F=93=A6 Design=
ing branded=2C sustainable packaging</p><p style=3D"margin-top: 10px; marg=
in-bottom: 10px;">=F0=9F=93=B8 Product photography and retouching</p><p st=
yle=3D"margin-top: 10px; margin-bottom: 10px;">=F0=9F=93=88 Investing in e=
arly marketing to help the brand scale as it grows</p><p style=3D"margin-t=
op: 10px; margin-bottom: 10px;">=E2=80=9CPackaging my first piece and givi=
ng it to my mum on Mother=E2=80=99s Day... that=E2=80=99s when it hit me -=
I=E2=80=99ve created something real.=E2=80=9D</p><p style=3D"margin-top:=
10px; margin-bottom: 10px;">But launching solo came with its own challeng=
es.</p><p style=3D"margin-top: 10px; margin-bottom: 10px;">=E2=80=9CThe ha=
rdest part has been building without a blueprint. I=E2=80=99ve had to lear=
n to trust my instincts=2C ask for help when I need it=2C and keep moving=
forward.=E2=80=9D</p><p style=3D"margin-top: 10px; margin-bottom: 10px;">=
Now=2C=C2=A0COVE=C2=A0is helping others discover the power of circular sty=
le=2C celebrating craftsmanship and encouraging people to be more consciou=
s about what they buy.</p><p style=3D"margin-top: 10px; margin-bottom: 10p=
x;">=E2=80=9CYou don=E2=80=99t need to know everything - and you probably=
never will. What matters is your willingness to learn=2C adapt=2C and kee=
p going=2C=E2=80=9D Tammuz said.</p><p style=3D"margin-top: 10px; margin-b=
ottom: 10px;">She gave fellow founders some advice:</p><p style=3D"margin-=
top: 10px; margin-bottom: 10px;">=E2=80=9CAsk questions. Make mistakes. Le=
t people help you. That=E2=80=99s how you grow.=E2=80=9D</p><p style=3D"ma=
rgin-top: 10px; margin-bottom: 10px;" class=3D"last-child">If you want to=
bring your own startup story to life with a Start Up Loan=2C speak to our=
Start Up Loan team today to get the ball rolling. </p></div></td></tr></t=
body></table></td></tr><tr><td style=3D"padding-top:12px;padding-bottom:12=
px;padding-right:24px;padding-left:24px" valign=3D"top" class=3D"mceButton=
BlockContainer" align=3D"center" id=3D"blockContainerId-42"><div><!--[if=
!mso]><!--></div><table align=3D"center" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" width=3D"100%" style=3D"max-width:282px" role=3D"presenta=
tion" data-block-id=3D"42" class=3D"mceButtonContainer"><tbody><tr class=
=3D"mceStandardButton"><td style=3D"background-color:#ea0a0a;border-radius=
:8px;text-align:center" valign=3D"top" class=3D"mceButton"><a href=3D"http=
s://virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2=
e0500c&id=3D1a810e43dd&e=3Dd4e40c46c7" target=3D"_blank" class=3D"mceButt=
onLink" style=3D"background-color:#ea0a0a;border-radius:8px;border:1px sol=
id #ea0a0a;color:#ffffff;display:block;font-family:'Work Sans'=2C sans-ser=
if;font-size:14px;font-weight:bold;font-style:normal;padding:16px 28px;tex=
t-decoration:none;min-width:30px;text-align:center;direction:ltr;letter-sp=
acing:0px" rel=3D"noreferrer">FIND OUT MORE ABOUT START UP LOAN FUNDING</a=
></td></tr></tbody></table><div><!--<![endif]--></div><table align=3D"cen=
ter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=
=3D"max-width:282px" role=3D"presentation" data-block-id=3D"42" class=3D"m=
ceButtonContainer"><tbody><tr>
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FIND OUT MORE ABOUT START UP LOAN FUNDING
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ody><tr><td style=3D"min-width:100%;border-top-width:1px;border-top-style:=
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style=3D"background-color:#ffffff;padding-top:0;padding-bottom:0;padding-=
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d=3D"45" class=3D"mceText" id=3D"dataBlockId-45" style=3D"width:100%"><p s=
tyle=3D"margin-top: 10px; margin-bottom: 10px;">Connie Nam built Astrid &a=
mp; Miyu into a cult jewellery brand from her kitchen table. Want to know=
how she did it?</p><p style=3D"margin-top: 10px; margin-bottom: 10px;">Sh=
e left investment banking=2C launched with no industry contacts=2C and sca=
led to =C2=A310m turnover in three years. Now she=E2=80=99s leading the ch=
arge in experiential retail =E2=80=93 piercing studios=2C bracelet welding=
=2C and a global community of superfans.</p><p style=3D"margin-top: 10px;=
margin-bottom: 10px;">At our May Changemakers=2C she=E2=80=99s sharing wh=
at it really takes to:</p><p style=3D"margin-top: 10px; margin-bottom: 10p=
x;">=09=E2=80=A2=09Turn a scrappy idea into a standout brand</p><p style=
=3D"margin-top: 10px; margin-bottom: 10px;">=09=E2=80=A2=09Scale fast with=
out selling out</p><p style=3D"margin-top: 10px; margin-bottom: 10px;">=09=
=E2=80=A2=09Build a team and culture that lasts</p><p style=3D"margin-top:=
10px; margin-bottom: 10px;">=09=E2=80=A2=09Stay resilient when it all goe=
s sideways</p><p style=3D"margin-top: 10px; margin-bottom: 10px;">If you=
=E2=80=99re growing something of your own=2C this is the session to be in.=
</p><p style=3D"margin-top: 10px; margin-bottom: 10px;">=F0=9F=93=8D 21st=
May=2C 18:45 =E2=80=93 21:00</p><p style=3D"margin-top: 10px; margin-bott=
om: 10px;">Virgin HQ=2C London</p><p style=3D"margin-top: 10px; margin-bot=
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ends at Virgin Money.</p></div></td></tr></tbody></table></td></tr><tr><td=
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