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Subject: =?UTF-8?Q?=F0=9F=91=80The_Story_Of_How_This_UK_Trave?=
=?UTF-8?Q?l_StartUp_Raised_$100m_=F0=9F=92=B5?=
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Plus: How To Embed Brand Values ✅
<https://mailchi.mp/virginstartup/500-launch-email-247617?e=d4e40c46c7>
Can't see any of our lovely images?
Here's your latest roundup from Virgin StartUp! 👍
Hope all's great your end! This week, the story of the London based travel
startups that's raised $100m, plus how to embed brand values AND one third
off of Bread & Jam festival!
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=813dc09112&e=d4e40c46c7>
Investors Have Put $100m Into This Travel Media Start-Up. Here's Why:
Read all about it! This week, the story of how London-based travel startup,
Culture Trip
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=bdf9637c41&e=d4e40c46c7>
, which launched in 2011 has grown rapidly - to the point where its now
raised $100m in investment.
Founded by former psychiatrist Kris Naudts, the site attracts nearly 20m
people each month. Its success is due to its ability to tap into
millennials' desire for experiences over ticking off landmarks. This has
helped it to carve out an audience of its own and compete with more
established brands such as Conde Nast or Lonely Planet.
This article
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=95df8b47cc&e=d4e40c46c7>
by CNBC interviews a number of senior marketers at Culture Trip, exploring
their views for the future and digging deeper into their success.
"The ultimate aim is to make Culture Trip a one-stop shop for planning and
booking holidays, solving the problem of using multiple sources to research
a trip, plan an itinerary and then pay for it."
Say's Chief Marketing Officer Mike Fox, a former Facebook marketer who
joined the site in January. "The team wants to turn the travel-booking
process upside down. It's kind of crazy to me that… the whole consumer set
has been conditioned by the booking engines to book their flights and their
hotels before they know what they're going to do."
"It's really for anyone in the mindset — and millennials happen to be like
this more as a generation — that is looking for an authentic experience and
a local place," Fox said. "With that in mind, Culture Trip will develop
products like its Wishlist, helping people work out what they want to do on
vacation ahead of booking it."
READ THE WHOLE STORY
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4b96f61337&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=9a81937038&e=d4e40c46c7>
How I Embedded Brand Values Into My Business
Creating brand values can help your business to establish a clear identity
and great habits from day one. We spoke to Tola Osundina of For the Core
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ab645bc447&e=d4e40c46c7>
– a family-owned yoga and Pilates studio based in Hackney – and found out
the meaning behind “the three Ps”.
"When asked about For the Core, I could opt to describe it as simply a yoga
and Pilates studio. Instead, I choose to describe it as a local,
family-owned, small group yoga and Pilates studio and wellness hub in
Hoxton, East London. Why? The latter communicates For the Core’s brand
values and represents how we set ourselves apart.
Embedding brand values into For the Core naturally flowed as a result of
three key components. Some have dubbed these three components as the “three
Ps”: our offering (Proposition), our name (Purpose) and – arguably the most
important factor – us (Personality)"
READ THE FULL BLOG
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=80aa66a7e9&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=f4f4e18010&e=d4e40c46c7>
Special Discount To Bread & Jam Festival
On October 4th and 5th, Bread & Jam will bring together hundreds of food
founders, retailers, journalists, and investors in a ground-breaking
programme of hands-on workshops, panel discussions, meet-the-buyer sessions,
new producer awards and inspirational keynotes.
You can hear from the founders of Vita Coco, Tyrrells, Pip & Nut, Primal
Pantry, Ugly, Bol, Karma Cola, Distill Ventures and Pearl Fisher.
You can also pitch your product to buyers from Ocado, Sainsbury’s, Whole
Foods, Planet Organic, Amazon, Selfridges and Virgin Trains. And you can
take part in a Dragon’s Den style pitch for £25k in cash, £10k of branding
and a year’s sales support.
Because you're part of the Virgin Startup community Bread & Jam are offering
a third off ticket prices using the Promo Code VS33.
GET TICKETS
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=47a7dfdf24&e=d4e40c46c7>
Check out the latest events coming up at Virgin StartUp:
October 2nd
👊M
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ea78130ed5&e=d4e40c46c7>
asterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=294c35f58a&e=d4e40c46c7>
How to build a knockout brand
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=9aacc63511&e=d4e40c46c7>
(London)
October 10th
🙏 M
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=7bb165e2d8&e=d4e40c46c7>
asterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=b2e1d5a52a&e=d4e40c46c7>
How to
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=3a9ed56b92&e=d4e40c46c7>
negotiate
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ef35f3aea8&e=d4e40c46c7>
(London)
October 11th
🛠 M
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=d3ea9b7a69&e=d4e40c46c7>
eetup
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=18c14cadc4&e=d4e40c46c7>
: How to build your brand for your business
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=80ef7b9d87&e=d4e40c46c7>
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=20eb9ef7e2&e=d4e40c46c7>
(Glasgow)
October 16th
🙋 M
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ecc36c45e7&e=d4e40c46c7>
eetup
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ffd26ed836&e=d4e40c46c7>
: How to
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=f779b053e4&e=d4e40c46c7>
scale your startup
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=80072fa90e&e=d4e40c46c7>
( London)October 16th
🎯 M
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=b48bbe396b&e=d4e40c46c7>
asterclass: Marketing Strategy 101
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=4e9d60cc2f&e=d4e40c46c7>
( London)October 17th
📱 M
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=deca79e149&e=d4e40c46c7>
asterclass:
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=44f968df1c&e=d4e40c46c7>
Developing your social media strategy
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e96fcfc685&e=d4e40c46c7>
(London)
November 9th
🙌 Doing Business With Big Business
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=81c76c43a4&e=d4e40c46c7>
(London)
MORE EVENTS
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=6165bcb9cc&e=d4e40c46c7>
That's your lot for now! Remember, hit reply to get in touch. 🙌
Mike
Mike Ruffles
Digital and Social Manager
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<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=6a87b84d50&e=d4e40c46c7>
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=09
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
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<div style=3D"text-align: center;"><a =
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=09
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=09
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<span style=3D"font-size:13px"><em>Hope =
all's great your end! This week, the story of the London based travel =
startups that's raised $100m, plus how to embed brand values AND one =
third off of Bread & Jam festival!</em></span>
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=09
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Investors Have Put $100m =
Into This Travel Media Start-Up. Here's Why:</h2>
<br>
Read all about it! This week, the story of how London-based travel =
startup, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dbdf9637c41&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Culture Trip</a>, which launched in =
2011 has grown rapidly - to the point where its now raised $100m in =
investment.<br>
<br>
Founded by former psychiatrist Kris Naudts, the site attracts =
nearly 20m people each month. Its success is due to its ability to tap =
into millennials' desire for experiences over ticking off landmarks. =
This has helped it to carve out an audience of its own and =
compete with more established brands such as Conde Nast or Lonely =
Planet.<br>
<br>
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D95df8b47cc&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">This article</a> by CNBC =
interviews a number of senior marketers at Culture Trip, exploring their =
views for the future and digging deeper into their success.
<p style=3D"text-align: left;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: 150%;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>"The ultimate aim is to =
make Culture Trip a one-stop shop for planning and booking holidays, =
solving the problem of using multiple sources to research a trip, plan =
an itinerary and then pay for it." </strong><br>
Say's Chief Marketing Officer Mike Fox, a =
former Facebook marketer who joined the site in January. =
<strong>"The team wants to turn the travel-booking process upside down. =
It's kind of crazy to me that=E2=80=A6 the whole consumer set has been =
conditioned by the booking engines to book their flights and their =
hotels before they know what they're going to do."</strong></p>
<p style=3D"text-align: left;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: 150%;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>"It's really for anyone in =
the mindset =E2=80=94 and millennials happen to be like this more as a =
generation =E2=80=94 that is looking for an authentic experience and a =
local place," </strong>Fox said.<strong> "With that in mind, Culture =
Trip will develop products like its Wishlist, helping people work out =
what they want to do on vacation ahead of booking it."</strong></p>
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<tbody class=3D"mcnButtonBlockOuter">
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18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
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class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ =
THE WHOLE STORY" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4b96f61337&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ THE WHOLE =
STORY</a>
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#ffffff;background-image: none;background-repeat: =
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0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table =
class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: =
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<a =
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class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/d2b=
01506-4f3d-44ad-9de8-18fefd1fca54.jpeg" width=3D"564" =
style=3D"max-width: 600px;padding-bottom: 0;display: inline =
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class=3D"mcnImage">
</a>
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</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
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=09
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">How I Embedded Brand Values Into My =
Business</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Creating brand values can help =
your business to establish a clear identity and great habits from day =
one. We spoke to Tola Osundina of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dab645bc447&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">For the =
Core</a> =E2=80=93 a family-owned yoga and Pilates studio =
based in Hackney =E2=80=93 and found out the meaning behind =
=E2=80=9Cthe three Ps=E2=80=9D.</p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>"When asked about For the =
Core, I could opt to describe it as simply a yoga and Pilates studio. =
Instead, I choose to describe it as a local, family-owned, small group =
yoga and Pilates studio and wellness hub in Hoxton, East London. Why? =
The latter communicates For the Core=E2=80=99s brand values and =
represents how we set ourselves apart. </strong></p>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Embedding brand values =
into For the Core naturally flowed as a result of three key components. =
Some have dubbed these three components as the =E2=80=9Cthree =
Ps=E2=80=9D: our offering (Proposition), our name (Purpose) and =
=E2=80=93 arguably the most important factor =E2=80=93 us =
(Personality)"</strong></p>
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class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
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100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ =
THE FULL BLOG" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D80aa66a7e9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ THE FULL =
BLOG</a>
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/1d1=
c2adc-6973-46e1-8fe6-c55708ed2b01.png" width=3D"564" style=3D"max-width: =
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"Helvetica Neue", Helvetica, sans-serif;font-size: =
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150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Special Discount To Bread & Jam =
Festival</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">On October 4th and 5th, Bread =
& Jam will bring together hundreds of food founders, retailers, =
journalists, and investors in a ground-breaking programme of hands-on =
workshops, panel discussions, meet-the-buyer sessions, new =
producer awards and inspirational keynotes.<br>
<br>
You can hear from the founders of Vita Coco, Tyrrells, Pip & Nut, =
Primal Pantry, Ugly, Bol, Karma Cola, Distill Ventures and Pearl =
Fisher.<br>
<br>
You can also pitch your product to buyers from Ocado, =
Sainsbury=E2=80=99s, Whole Foods, Planet Organic, =
Amazon, Selfridges and Virgin Trains. And you can take part in =
a Dragon=E2=80=99s Den style pitch for =C2=A325k in cash, =C2=A310k of =
branding and a year=E2=80=99s sales support.<br>
<br>
Because you're part of the Virgin Startup community Bread & Jam are =
offering a <strong>third off ticket prices using the Promo Code =
VS33.</strong></p>
</td>
</tr>
</tbody></table>
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</td>
<![endif]-->
<!--[if mso]>
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</table>
<![endif]-->
</td>
</tr>
</tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"GET =
TICKETS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D47a7dfdf24&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">GET TICKETS</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: =
100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
<!--
<td class=3D"mcnDividerBlockInner" style=3D"padding: =
18px;">
<hr class=3D"mcnDividerContent" =
style=3D"border-bottom-color:none; border-left-color:none; =
border-right-color:none; border-bottom-width:0; border-left-width:0; =
border-right-width:0; margin-top:0; margin-right:0; margin-bottom:0; =
margin-left:0;" />
-->
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
"Helvetica Neue", Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Check out the latest events coming up at =
Virgin StartUp:</h2>
<br>
<strong>October 2nd</strong><br>
=F0=9F=91=8A<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dea78130ed5&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D294c35f58a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D9aacc63511&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How to build a knockout brand</a> =
(London)<br>
<br>
<strong>October 10th</strong><br>
=F0=9F=99=8F <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7bb165e2d8&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db2e1d5a52a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D3a9ed56b92&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How to </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Def35f3aea8&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">negotiate </a>(London)<br>
<br>
<strong>October 11th</strong><br>
=F0=9F=9B=A0 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd3ea9b7a69&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D18c14cadc4&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">eetup</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D80ef7b9d87&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">: How to build your brand for your =
business</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D20eb9ef7e2&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> </a>(Glasgow)<br>
<br>
<strong>October 16th</strong><br>
=F0=9F=99=8B <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Decc36c45e7&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dffd26ed836&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">eetup</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df779b053e4&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">: How to </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D80072fa90e&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">scale your startup</a> ( =
London)=E2=80=8B<br>
<br>
<strong>October 16th</strong><br>
=F0=9F=8E=AF <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db48bbe396b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4e9d60cc2f&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: Marketing Strategy =
101</a> ( London)=E2=80=8B=E2=80=8B<br>
<br>
<strong>October 17th</strong><br>
=F0=9F=93=B1 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Ddeca79e149&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D44f968df1c&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De96fcfc685&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Developing your social media =
strategy</a> (London)<br>
<br>
<strong>November 9th</strong><br>
=F0=9F=99=8C <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D81c76c43a4&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big =
Business</a> (London)
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"> </h2>
</td>
</tr>
</tbody></table>
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</td>
<![endif]-->
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</table>
<![endif]-->
</td>
</tr>
</tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
<td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"MORE =
EVENTS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D6165bcb9cc&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">MORE EVENTS</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: =
100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
<!--
<td class=3D"mcnDividerBlockInner" style=3D"padding: =
18px;">
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style=3D"border-bottom-color:none; border-left-color:none; =
border-right-color:none; border-bottom-width:0; border-left-width:0; =
border-right-width:0; margin-top:0; margin-right:0; margin-bottom:0; =
margin-left:0;" />
-->
</td>
</tr>
</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
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=09
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<span style=3D"color:#000000"><strong>That's =
your lot for now! Remember, hit reply to get in touch. =
=F0=9F=99=8C</strong><br>
<br>
Mike<br>
<br>
<strong>Mike Ruffles</strong><br>
Digital and Social Manager<br>
<br>
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