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Subject: =?utf-8?Q?Chewsing_the_pawfect_branding=C2=A0=F0=9F=90=95?=
Date: Fri, 31 May 2019 07:30:46 +0100
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Chewsing the pawfect branding
The guys behind healthy dog snack start-up Denzel’s know exactly how
important getting the right brand is.
Animal-loving twenty-somethings Nathan Perry and James Lacy launched
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Denzel’s in 2018 with the help of Virgin StartUp. Last night, they were part
of a panel of expert speakers to tell our MeetUp crowd all about their
journey and the importance of branding.
Denzel’s have cornered the market with their healthy semi-moist baked chew,
combining weird and wonderful flavours and using fresh wonky fruit from
local suppliers. But it’s the brand that’s helping to stand them apart from
their competitors.
After receiving support from Virgin StartUp, Nathan and James enlisted the
help of a top illustrator to emulate some of the brands that they’ve grown
up with. Together, they’ve brought James’ chocolate cocker spaniel Denzel to
the masses.
Denzel has his own persona. He’s a superhero. He’s a policeman. He’s a
wizard, a chef, a gym buddy, a traveller. And the guys have big plans for
him.
Nathan said:
“The pet industry is so emotive. We wanted to create a character – a vehicle
to communicate with people. Something that wasn’t us. We wanted to create a
whole world linked to our brand.
“It also gives us a laugh. We enjoy it and hope our customers do too. I
think it definitely resonates with people. People have bought into the
idea.”
If you missed last night’s MeetUp, don’t worry – you can still sign up to
our
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branding masterclass.
READ OUR INTERVIEW
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Round up: Your latest news 📰
This week's top five start-up stories:
* 🏃🏽♀️ Strava boss on building a runaway success -
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BBC News
* 🏛 New £1.1m incubator hub for Cumbria -
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Gov.uk
* 💼 Celebrating London's entrepreneurs -
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Evening Standard
* 🏴 High start up rate from Welsh universities -
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BBC News
* 👩🏻💻 Stats show self-employed sector surging -
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Politics Home
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Coming up: How to build a knockout brand
with Virgin StartUp ❤️
We’ve built our business on the back of an irresistible brand. Now we’re
offering you the chance to follow in our footsteps.
Having a great business idea alone is no longer enough. As a start-up, it’s
really important to consider what your brand stands for, what your values
are and what you want to present to customers. Getting this right helps
shape everything that you do going forward.
You don’t need a multi-million-pound budget to start building your brand
either. This masterclass will show you how you can start to develop a brand
that’s attractive to customers on little or no budget.
This course will be delivered by Scott Leonard, Creative Director at The
Champion Agency, which is responsible for developing the latest Virgin Start
Up brand. Having worked with and for huge brands like Nike, Wanadoo,
Momentum Films, Pfizer, More 4, St Luke’s and The Big Issue, Scott can call
on some fantastic experiences to help you create your knockout brand.
So, if you’ve got that great business idea knocking around and don’t know
how to communicate it, or even if you want to change-up your brand, this
course is for you.
Join us in London on Tuesday 4 June at 6.30pm.
TICKETS
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Events coming up 🎟
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Masterclass
How to Build a Knockout Brand
Our most popular Masterclass is back
£35
TICKETS
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MeetUp
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Get your start-up noticed by the media
£10
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0;border-bottom: 0;padding-top: 10px;padding-bottom: 0px;"><table =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<![endif]-->
<table width=3D"100%" align=3D"left" =
class=3D"mcnTextContentContainer" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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<td class=3D"mcnTextContent" valign=3D"top" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
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<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Your latest update from =
Virgin StartUp!</h1>
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<table class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
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style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5765400bac&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"Denzel's Founders =
Nathan and James" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/6f5=
e37d3-568f-46d7-a946-53aad1a3a5db.jpg" style=3D"max-width: =
1140px;padding-bottom: 0px;display: inline !important;vertical-align: =
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class=3D"mcnImage" width=3D"564" align=3D"left">
</a>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;"><strong>Chewsing the =
pawfect branding </strong><br>
</h1>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">The guys behind healthy dog snack start-up =
Denzel=E2=80=99s know exactly how important getting the right brand is. =
</font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font =
size=3D"3"><font color=3D"#000000">Animal-loving twenty-somethings =
Nathan Perry and James Lacy launched </font><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df7bc3d165a&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;"><font =
color=3D"#0563c1">Denzel=E2=80=99s</font></a><font color=3D"#000000"> in =
2018 with the help of Virgin StartUp. Last night, they were part of a =
panel of expert speakers to tell our MeetUp crowd all about their =
journey and the importance of branding. </font></font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">Denzel=E2=80=99s have cornered the market with their =
healthy semi-moist baked chew, combining weird and wonderful flavours =
and using fresh wonky fruit from local suppliers. But it=E2=80=99s the =
brand that=E2=80=99s helping to stand them apart from their competitors. =
</font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">After receiving support from Virgin StartUp, Nathan =
and James enlisted the help of a top illustrator to emulate some of the =
brands that they=E2=80=99ve grown up with. Together, they=E2=80=99ve =
brought James=E2=80=99 chocolate cocker spaniel Denzel to the masses. =
</font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">Denzel has his own persona. He=E2=80=99s a superhero. =
He=E2=80=99s a policeman. He=E2=80=99s a wizard, a chef, a gym buddy, a =
traveller. And the guys have big plans for him. </font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">Nathan said: </font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;text-align: right;padding: =
0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Tahoma, =
Verdana, Segoe, sans-serif;font-size: 16px;line-height: 150%;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000"><strong>=E2=80=9CThe pet industry is so emotive. We =
wanted to create a character =E2=80=93 a vehicle to communicate with =
people. Something that wasn=E2=80=99t us. We wanted to create a whole =
world linked to our brand. </strong></font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;text-align: right;padding: =
0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Tahoma, =
Verdana, Segoe, sans-serif;font-size: 16px;line-height: =
150%;"><strong><span style=3D"font-family:arial,sans-serif; =
margin:0px"><font size=3D"3" color=3D"#000000">=E2=80=9CIt also gives us =
a laugh. We enjoy it and hope our customers do too. I think it =
definitely resonates with people. People have bought into the =
idea.=E2=80=9D</font></span></strong><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font =
size=3D"3"><font color=3D"#000000">If you missed last night=E2=80=99s =
MeetUp, don=E2=80=99t worry =E2=80=93 you can still sign up to our =
</font><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df45be725d5&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;"><font color=3D"#0563c1">branding =
masterclass.</font></a></font><font size=3D"3" color=3D"#000000"> =
</font></span></p>
<div style=3D"text-align: right;"> </div>
</td>
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class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CC0000;mso-table-lspace: 0pt;mso-table-rspace: =
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style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"READ =
OUR INTERVIEW" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd141070e82&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ OUR =
INTERVIEW</a>
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<table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
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<tbody><tr>
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
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<td align=3D"center" valign=3D"top" ">
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<table style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnBoxedTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td style=3D"padding-top: 9px;padding-left: =
18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table class=3D"mcnTextContentContainer" =
style=3D"min-width: 100% !important;background-color: #FFFFFF;border: =
2px dashed #FF2C2C;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" width=3D"100%" cellspacing=3D"0" =
border=3D"0">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding: 18px;color: #F2F2F2;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 14px;font-weight: normal;text-align: =
center;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: =
150%;" valign=3D"top">
<h2 class=3D"null" =
style=3D"background-color: transparent;color: #333333;font-family: =
sans-serif,Arial,Verdana,"trebuchet ms":;font-size: =
19.53px;font-style: normal;font-variant: normal;font-weight: =
400;letter-spacing: normal;line-height: 23.43px;orphans: 2;text-align: =
center;text-decoration: none;text-indent: 0px;text-transform: =
none;-webkit-text-stroke-width: 0px;white-space: normal;word-spacing: =
0px;display: block;margin: 0;padding: 0;"><span =
style=3D"font-size:24px"><strong>R</strong></span><span =
style=3D"font-size:24px"><strong>ound up: </strong><strong =
style=3D"font-weight:700; line-height:23.43px">Your latest news =
=F0=9F=93=B0</strong></span></h2>
<div style=3D"text-align: left;"><br>
<span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; cursor:text; display:inline !important; =
float:none; font:400 13px/20.8px sans-serif,arial,verdana,trebuchet ms; =
letter-spacing:normal; orphans:2; text-align:left; text-decoration:none; =
text-indent:0px; text-transform:none; white-space:normal; =
word-spacing:0px"><span style=3D"color:#000000"><span =
style=3D"font-size:18px">This week's top five start-up =
stories:</span></span></span></div>
<ul>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"font-size:16px"><span =
style=3D"color:#000000"><strong>=F0=9F=8F=83=F0=9F=8F=BD=E2=80=8D=E2=99=80=
=EF=B8=8F Strava</strong> boss on building a runaway success - </span><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4a727ed275&e=3Dd4e40c46c7" style=3D"color: =
#0782C1;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;font-weight: normal;text-decoration: =
underline;" target=3D"_blank"><span style=3D"color:#000080">BBC =
News</span></a></span></li>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><font size=3D"3"><span style=3D"color:#000000">=F0=9F=8F=9B New =
=C2=A31.1m incubator hub for <strong>Cumbria</strong> - </span><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Da1a5bb18e4&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;"><span =
style=3D"color:#000080">Gov.uk</span></a></font></li>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"font-size:16px"><span =
style=3D"color:#000000">=F0=9F=92=BC Celebrating =
<strong>London's</strong> entrepreneurs - </span><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2ec8248a2a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;"><span =
style=3D"color:#000080">Evening Standard</span></a></span></li>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"font-size:16px"><span =
style=3D"color:#000000">=F0=9F=8F=B4=F3=A0=81=A7=F3=A0=81=A2=F3=A0=81=B7=F3=
=A0=81=AC=F3=A0=81=B3=F3=A0=81=BF High start up rate from =
<strong>Welsh</strong> universities - </span><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd2686288b2&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;"><span style=3D"color:#000080">BBC =
News</span></a></span></li>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"font-size:16px"><span =
style=3D"color:#000000">=F0=9F=91=A9=F0=9F=8F=BB=E2=80=8D=F0=9F=92=BB =
Stats show self-employed sector <strong>surging</strong> - </span><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D31feb5f00b&e=3Dd4e40c46c7" style=3D"color: =
#0782C1;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;font-weight: normal;text-decoration: =
underline;" target=3D"_blank"><span style=3D"color:#000080">Politics =
Home</span></a></span></li>
</ul>
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100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"padding: =
18px;min-width: 100%;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<table width=3D"100%" class=3D"mcnDividerContent" =
style=3D"border-top-color: #EAEAEA;border-top-width: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img width=3D"564" =
align=3D"center" class=3D"mcnImage" style=3D"max-width: =
719px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/ba3=
aa216-e368-41ec-8850-c77b9f18d85e.jpg">
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</tbody></table>
</td>
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</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Coming up: <strong>How to build a knockout brand</strong><br>
with Virgin StartUp =E2=9D=A4=EF=B8=8F</h2>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">We=E2=80=99ve built our business on the back of an =
irresistible brand. Now we=E2=80=99re offering you the chance to follow =
in our footsteps.</font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">Having a great business idea alone is no longer =
enough. As a start-up, it=E2=80=99s really important to consider what =
your brand stands for, what your values are and what you want to present =
to customers. Getting this right helps shape everything that you do =
going forward. </font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">You don=E2=80=99t need a multi-million-pound budget to =
start building your brand either. This masterclass will show you how you =
can start to develop a brand that=E2=80=99s attractive to customers on =
little or no budget.</font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">This course will be delivered by Scott Leonard, =
Creative Director at The Champion Agency, which is responsible for =
developing the latest Virgin Start Up brand. Having worked with and for =
huge brands like Nike, Wanadoo, Momentum Films, Pfizer, More 4, St =
Luke=E2=80=99s and The Big Issue, Scott can call on some fantastic =
experiences to help you create your knockout brand. </font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">So, if you=E2=80=99ve got that great business idea =
knocking around and don=E2=80=99t know how to communicate it, or even if =
you want to change-up your brand, this course is for =
you.</font></span><br>
</p>
<p style=3D"margin: 0px 0px 10.66px;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;"><span =
style=3D"font-family:arial,sans-serif; margin:0px"><font size=3D"3" =
color=3D"#000000">Join us in London on Tuesday 4 June at 6.30pm. =
</font></span></p>
</td>
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0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0">
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<tr>
<td align=3D"center" class=3D"mcnButtonBlockInner" =
valign=3D"top" style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table width=3D"100%" =
class=3D"mcnButtonContentContainer" style=3D"border-radius: =
3px;border-collapse: separate !important;background-color: =
#CC0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody>
<tr>
<td align=3D"center" =
class=3D"mcnButtonContent" valign=3D"middle" style=3D"padding: =
15px;font-family: Arial;font-size: 16px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a title=3D"TICKETS" class=3D"mcnButton =
" style=3D"text-align: center;color: #FFFFFF;line-height: =
100%;letter-spacing: normal;font-weight: bold;text-decoration: =
none;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db9d81459ac&e=3Dd4e40c46c7" =
target=3D"_blank">TICKETS</a>
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</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
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100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
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<table class=3D"mcnDividerContent" style=3D"min-width: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dcd942e4dc1&e=3Dd4e40c46c7" title=3D"" =
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<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/599=
9e86d-7228-4190-bf4d-afa3e195c121.png" style=3D"max-width: 233px;border: =
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<strong>Masterclass</strong><br>
How to Build a Knockout Brand<br>
<br>
<br>
<em><strong>Our most popular Masterclass is back</strong></em><br>
<br>
=C2=A335
</td>
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<a title=3D"" =
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src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/fe2=
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<strong>MeetUp</strong><br>
Exclusive! PR for start-ups<br>
<br>
<br>
<em><strong>Get your start-up noticed by the media</strong></em><br>
<br>
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</td>
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