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Subject: Join the Financial Times for Media Matters
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Media Matters at the FT
Dear Sue,
What if the biggest challenge facing brands isn't AI?
As AI makes it easier to create content at scale, standing out is becoming harder. The brands that succeed won't be the ones producing the most content, they'll be the ones people choose to trust.
Join the Financial Times as we explore what creates influence in today's media landscape, how trust is built differently across audiences and environments, and what marketers should be thinking about next.
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<h1 class="title" style="margin: 0; font-family: Arial; font-size: 24px; font-weight: 700; line-height: 1.2; color: #333333;">Media Matters<br>
at the FT</h1>
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<h1 style="margin: 0; font-family: Arial; font-size: 22px; font-weight: 500; line-height: 1.2; color: #333333;">What makes a brand worth listening to?</h1>
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<h2 style="margin: 0 0 0 0; font-family: Arial; font-size: 18px; line-height: 27px; color: #333333; font-weight: 700;">Dear Sue,</h2>
<p style="margin: 16px 0 0; font-family: Arial; font-size: 15px; line-height: 22px; color: #333333; letter-spacing: -0.27px;">What if the biggest challenge facing brands isn't AI?</p>
<p style="margin: 16px 0 0; font-family: Arial; font-size: 15px; line-height: 22px; color: #333333; letter-spacing: -0.27px;">As AI makes it easier to create content at scale, standing out is becoming harder. The brands that succeed won't be the ones producing the most content, they'll be the ones people choose to trust.</p>
<p style="margin: 16px 0 0; font-family: Arial; font-size: 15px; line-height: 22px; color: #333333; letter-spacing: -0.27px;">Join the Financial Times as we explore what creates influence in today's media landscape, how trust is built differently across audiences and environments, and what marketers should be thinking about next.<br>
</p>
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<h2 style="margin: 0 0 20px; font-family: Arial; font-size: 16px; line-height: 1.2; color: #333333;">Event Invitation</h2>
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<td align="center" bgcolor="#ffffff" pardot-data="" role="presentation" style="border:none;cursor:auto;mso-padding-alt:16px 24px;background:#ffffff;" valign="middle" class=""><a href=" https://go.commercial.ft.com/e/218412/mm226/fgn1f7/1394774178/h/MUzCH31kz3ytr81ezuN51B5TWodFLhZ9nVOy6mIWxqg" style="display:inline-block;background:#ffffff;font-family:Arial;font-size:32px;font-weight:400;line-height:100%;margin:0;text-transform:none;padding:16px 24px;mso-padding-alt:0px;text-decoration:none;color:#333333;" target="_blank">17<span style="vertical-align: super;font-size: 0.5em;">th</span></a> <!-- end calendar day --></td>
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<p><u><a href=" https://go.commercial.ft.com/e/218412/mm226/fgn1f7/1394774178/h/MUzCH31kz3ytr81ezuN51B5TWodFLhZ9nVOy6mIWxqg" style="text-decoration:none;color: #333333;" target="_blank"><strong>Add event to calendar</strong></a></u></p>
<p><strong style="font-weight: 700">Thursday 17<span style="vertical-align: super;font-size: 0.5em;">th</span> September, 2026, 09:00 - 11:00</strong></p>
<!-- calendar date --><!-- end calendar date --><!-- calendar location -->
<p style="margin: 12px 0 0; font-family: Arial; font-size: 14px; line-height: 1.5; color: #333333;">Bracken House,<br>
1 Friday Street, London,<br>
EC4M 9BT</p>
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