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Date: Mon, 03 Aug 2026 17:02:05 +0000 (UTC)
From: Spongelle <customerservice@spongelle.com>
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Message-ID: <acEm4_nbTYij2KQGbemFuA@geopod-ismtpd-9>
Subject: How =?UTF-8?B?U3BvbmdlbGzDqQ==?= enters two new categories without
 building a new factory
Reply-To: Spongelle <customerservice@spongelle.com>
Feedback-ID: 11687384:1578:CAMPAIGN:Attentive
To: sue@sarahharvey.com

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   Two new categories, one manufacturing line.=E2=80=8C&nbsp;&nbsp;&nbsp;&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp=
;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n=
bsp;&nbsp;
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        <tr>
         <td bgcolor=3D"#190A0C" style=3D"background:#190A0C;padding:0;font=
-size:0;line-height:0;"><a href=3D"https://spongelle.attentivemail.com/ls/c=
lick?upn=3Du001.AWXmpfAb6DgmRChBKZFK4ntN77RJp-2B-2BMw1dVTicNniSB97yGzut3vsC=
KmXfRmanLFFKpyKOS3yMoabpR-2BjeU6u7Ni4RAMYO6Ufk0ewGiN-2BvInuB03MFX-2FP94bGuy=
QhBaU2zbB1VtxQf1EtYZY7lzLRQTeZQ-2FEcOi1WIq6T66RrHgNYnw21qaYRCrTfJC3gEy6pSTf=
BbZpcFcho-2FiNDs-2BYYp5pKMRF03iCIT8TTPfkfw-3DMOZ9_0U8hS0oj62pAvhbaQaaz-2Bg-=
2B6t5D3hXYsVwHOztmIp9oMvBJQONWSH8HNxN3l0tp0dLL0iWZbyKbgKLfWII1YKaQ0aLVOK2nU=
O79kWmt5yFwQorfDmcOHVLkl09MXP1Ux1yr3T9eOBnWOAclFuP6x2KqWiqAYyummM0QCBLmkBFp=
1guyJBg6JlEm9zdxMSUZRYFwmO8DJ470Y1kslQw1YCArcW1TkX-2BxPlLNgUf4XxiYmChNNtYY6=
ZIXWqxmmYwIWeXAWdffN7zigfOts9KSunfvhAqorsklK6ABa-2FrqtmBpzw5FitsGjxBDKws6k9=
mZV0RlL5REBwxHH3wVKparFYbZGC-2B1ZPXI-2FtWI7i-2F5oUo4NFsLBgujxrsYAJ-2BzdjdvH=
Qm3C7wq-2BYqd9F5mWTh3t7L0db0pjnUOA-2Fs2YNNYM1CYVOAmPr-2F-2B0QmS7WtvO-2BGRi"=
 target=3D"_blank" style=3D"text-decoration:none;display:block;" rel=3D"nof=
ollow"><img src=3D"https://assets.cdn.filesafe.space/Z0zq7DfIVrF6FdqnnMGB/m=
edia/2c35dd3a-937e-4f97-b276-510e05ea800e.jpg" width=3D"600" alt=3D"Invest =
in Spongelle, a beyond cleansing treatment" style=3D"width:100%;max-width:6=
00px;height:auto;display:block;border:0;"></a></td>
        </tr>
        <tr>
         <td bgcolor=3D"#FFF4EF" class=3D"px" style=3D"background:#FFF4EF;b=
order-top:3px solid #BC4446;padding:34px 48px 6px;"><p style=3D"margin:0 0 =
18px;font-family:'Inter',Arial,sans-serif;font-size:16px;line-height:1.7;co=
lor:#2B1A1D;">Hi Susan,</p> <p style=3D"margin:0 0 18px;font-family:'Inter'=
,Arial,sans-serif;font-size:16px;line-height:1.7;color:#2B1A1D;">Spongell=
=C3=A9 owns the <strong style=3D"color:#190A0C;">Spongeify</strong> tradema=
rk, and it is using it to take its patented format into the kitchen.</p> <p=
 style=3D"margin:0 0 18px;font-family:'Inter',Arial,sans-serif;font-size:16=
px;line-height:1.7;color:#2B1A1D;">Here is why that matters more than a new=
 product. Spongell=C3=A9 manufactures its <strong style=3D"color:#190A0C;">=
Body Wash Infused Buffer=C2=AE</strong> on proprietary machinery at its own=
 <strong style=3D"color:#190A0C;">Los Angeles</strong> facility. The formul=
a changes, the shape changes, the machinery stays. That is how one producti=
on line becomes a body care brand, a pet brand, and a household brand.</p> =
<p style=3D"margin:0 0 18px;font-family:'Inter',Arial,sans-serif;font-size:=
16px;line-height:1.7;color:#2B1A1D;">Pet comes first, debuting with FabFitF=
un's pet box in 2027. Spongeify follows around mid-2027. Both are in develo=
pment now.</p> <p style=3D"margin:0 0 18px;font-family:'Inter',Arial,sans-s=
erif;font-size:16px;line-height:1.7;color:#2B1A1D;">Your stake is in the li=
ne all three run on.</p></td>
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"background:#FFF4EF;padding:22px 48px 10px;">
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center" style=3D"margin:0 auto;">
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             <td align=3D"center" bgcolor=3D"#BC4446" style=3D"border-radiu=
s:100px;"><a href=3D"https://spongelle.attentivemail.com/ls/click?upn=3Du00=
1.AWXmpfAb6DgmRChBKZFK4ntN77RJp-2B-2BMw1dVTicNniSB97yGzut3vsCKmXfRmanLFFKpy=
KOS3yMoabpR-2BjeU6u7Ni4RAMYO6Ufk0ewGiN-2BvInuB03MFX-2FP94bGuyQhBaU2zbB1VtxQ=
f1EtYZY7lzLRQTeZQ-2FEcOi1WIq6T66RrHgNYnw21qaYRCrTfJC3gEyzrvHG3aayYBSfk-2Fjd=
IJwUPxOIB97jX-2BPGQmzUwEwa0g-3DRm_Y_0U8hS0oj62pAvhbaQaaz-2Bg-2B6t5D3hXYsVwH=
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fDmcOHVLkl09MXP1Ux1yr3T9eOBnWOAclFuP6x2KqWiqAYyummM0QCBLmkBFp1guyJBg6JlEm9z=
dxMSUZRYFwmO8DJ470Y1kslQw1YCArcW1TkX-2BxPlLNgUf4XxiYmChNNtYY6ZIXWqxmmYwIWeX=
AWdffN7zigfOts9KSunfvhAqorsklK6ABa-2FrqtmBrHKiCYVENLjd5bwklfFUARnQ-2BqeqRT3=
KTRrq4ZKAeRBi4wOCAhf9nookz1lhLFG2cth16F463h78UNfl2JxoiyubflI7Jxuzn1hi5x75bS=
xkbpTnHj1Vnkvs3q2BOaEjNf6UzcOh6AAKSWRnX8dv-2F5" target=3D"_blank" style=3D"=
background:linear-gradient(95deg,#F3908F,#ED797B 50%,#BC4446);background-co=
lor:#BC4446;border-radius:100px;color:#FFF4EF;display:inline-block;font-fam=
ily:'Inter',Arial,sans-serif;font-size:13.5px;font-weight:700;letter-spacin=
g:1.4px;text-transform:uppercase;line-height:52px;text-align:center;text-de=
coration:none;padding:0 40px;-webkit-text-size-adjust:none;" rel=3D"nofollo=
w">Own a piece</a></td>
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         <td bgcolor=3D"#FFF4EF" class=3D"px" style=3D"background:#FFF4EF;p=
adding:8px 48px 36px;"><p style=3D"margin:0;font-family:'Inter',Arial,sans-=
serif;font-size:15.5px;line-height:1.6;color:#2B1A1D;"><span style=3D"font-=
family:'Playfair Display',Georgia,serif;font-weight:700;font-size:18px;colo=
r:#190A0C;">Eric Binder</span><br>COO, Spongell=C3=A9</p></td>
        </tr>
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EF;padding:26px 44px 32px;border-top:1px solid #EAD9D2;"><img src=3D"https:=
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b336.png" width=3D"150" alt=3D"Spongelle" style=3D"width:150px;height:auto;=
margin:0 auto 12px;"> <p style=3D"margin:0;font-family:Arial,Helvetica,sans=
-serif;font-size:11px;line-height:1.7;color:#9a8a8c;">9673 Topanga Canyon P=
l Chatsworth, California 91311 US<br><a style=3D"color:#BC4446;text-decorat=
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