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Date: Wed, 18 Jan 2017 11:06:30 +0000
From: Sarah Stainton <sarah@sarahharvey.com>
To: <mbwall@btinternet.com>
Subject: Re: Job spec - Marketing role
Organization: Sarah Harvey Ltd
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Hi Marcus

A BIG thank you for this feedback.
I will let you know if I owe you a coffee!

Regards

Sarah

Sarah Stainton
Senior Consultant
Sarah Harvey Ltd
37 Chandos Street,
Leamington Spa
CV32 4RL
Tel 01926 450545

On 2017-01-18 11:01, MARCUS WALL wrote:
> Sarah
> I think (not 100%) this role is working in Ken Forbes's team, hence
> why it wouldn't suit me; he's on LinkedIn.
> Will be looking for someone who is confident, can build relationships
> with National Sales Companies and, occasionally, importers around the
> world.
> Someone who can make decisions and with a broad understanding of the
> (listed) key marketing channels and how they can be used to promote
> two luxury brands that, compared to like of Ford, VW, Toyota, GM are
> not naturally big Fleet players and, accordingly, will not have big
> budgets.
>
> I think the idea will be to create marketing and event "templates"
> and almost build a "how to" manual for the markets to implement as
> they will not, with the exception of JLR North America, have the
> resources in terms of people, time and money to create themselves.
>
> Someone who can take on board the fact that the laws, regulations,
> taxation etc. concerning fleet and business cars are different from
> market to market; the UK has aways been a major fleet and business
> market, others less so.
>
> Organised, efficient, team player etc.
>
> It's ironic, but I would be idea l for this, but life is full of 
> ironies.
>
> Not sure if this helps, but if it does and you place someone, you can
> buy me a coffee one day.
>
> A bit of a long shot, but someone I know who would be ideal is a guy
> I worked at Peugeot: Matt Western. Very experienced marketing guy 
> plus
> was a Fleet Manager back in the day.
>
> He is a consultant and may have other commitments. Always got on well
> with Matt and fixed him up with an interview at JLR a few years back
> but he was brighter and more experienced than his would be boss ... 
> so
> he had no chance!
> Am sure he won't mind being contacted but better if you just say a
> former colleague who'd rather be anonymous at this stage.
>
> https://uk.linkedin.com/in/matt-western-6b35068
>
> Marcus
>
> Marcus Wall
> mbwall@btinternet.com
> 07912 367758
> ----Original message----
> From : sarah@sarahharvey.com
> Date : 18/01/2017 - 10:12 (GMT)
> To : mbwall@btinternet.com
> Subject : Job spec - Marketing role
>
> Hi Marcus
>
> As per our conversation, please see the job specification below.  Any
> thoughts welcome!
>
> Regards
>
> Sarah
>
> The remit of this role is wide covering and includes all aspects of 
> all
> Fleet & Business communications and event activities. You will be
> involved in developing assets and activities for International 
> markets.
> It includes advertising, direct marketing, CRM, social media, 
> digital,
> event planning and delivery, liaison with key agencies and 
> establishing
> process for reporting.
> Skills Required:
>
> 3 KEY SKILLS REQUIRED: 1)-Excellent skills in Word, Excel, and
> Powerpoint -Able to demonstrate excellent analytical and coordination
> skills -Educated to degree level or equivalent 2)-Strong 
> interpersonal
> skills including the ability to develop effective working 
> relationships
> both internally and with appointed agencies -High level of accuracy 
> and
> attention to detail with meticulous organizational and planning 
> skills
> 3)-Strong aptitude for prioritising workload and managing several
> projects within tight timelines under pressure -Flexible approach to
> working evenings/weekends to support the delivery of events