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Reply-To: <kevin@coaching-360.co.uk>
From: "Kevin Riley" <kevin@coaching-360.co.uk>
To: <bob@sarahharvey.com>
Subject: Sky Sport's Halo Slip. See it Bob?
Date: Sun, 16 Nov 2025 20:28:19 -0000
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Sky’s mistake and the trust trick every brand should use
360 View:
Weekly Tip, Tool, Resource for business owners.
Hi Bob,
As we do every week, here's one tip, one tool, one resource, all prompted by
Sky Sport's Disaster of the “Halo” launch.
<https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Screenshot%202025-11-16%20123602.png?width=320&upscale=true&name=Screenshot%202025-11-16%20123602.png>
From what I’ve seen, Sky's new social channel aimed at a young female
audience has landed as patronising, like a brief written by people who only
know the audience from demographic charts.
Of course, the assumption online has been that this must be created by men,
and Sky Sports has stated it's 100% female.
Regardless. It's tanked.
Read more (Metro News)
Tip:
5 Minute Language Check
Last week I told you about AnswerThePublic, A great tool for content
research and finding what people are searching around a topic.
Now I'm telling you to Ask the Public.
Before you publish copy aimed at a specific audience, read it out loud to
three real people from that audience. Ask them one question only: “Would you
say this to a friend?”
<https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Screenshot%202025-11-16%20125112.png?width=520&upscale=true&name=Screenshot%202025-11-16%20125112.png>
If the answer is no, rewrite. Repeat until it sounds like an honest human
wrote it. This is cheap, fast and stops “tone-deaf by committee” launches
that cost more in reputation than they ever saved in time.
Resource:
Employee Generated Content
Sky Sports got the delivery and tone wrong here for sure. But we also
receive the same message completely differently depending on who it comes
from.
Make no mistake: Sky aren’t stupid. They’ll have done research into the
branding, tone, language and aesthetics their target audience consumes.
People are cynical of when brands do comms but a message from a person
carries context: voice, cadence, flaws, a point of view.
So how do brands bridge that gap?
Employee-generated content is the answer in practice, but it’s a minefield
in theory. Done well, it’s the most believable form of marketing a brand
has. Done badly, it’s the fastest route to public embarrassment.
Give your team guidelines. You must trust your team; the one word that
separates good EGC from rubbish is Trust. The content our teams post on
their personal socials outperforms everything our company pages do by far,
and Lizzie and I usually only see it when you guys do and it's live .
Give your team guidelines, be clear on your values and then trust them.
If you want to go deeper, Hannah at Spaghetti Agency has a great blog on
this - practical and tactical.
How to do EGC
Tool:
Customer Empathy Checklist
A one-page checklist business owners can use before launching anything aimed
at a demographic group:
1.Who
is the lead creative for this piece? Are they from the target audience or
trained by them? What research or data has been done/looked at?
2.Has
at least one member of the target audience given feedback on this copy,
image or script?
3.Does
the language assume needs or use stereotypes? People don't like being
simplified.
4.What’s
the plan for listening after launch? (Comments, DMs, moderated group).
5.If
negative feedback appears, how will we respond publicly and privately?
Send this to your marketing lead before the next campaign.
Remember GrowthCLUB
<https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVQGj98sW1x1W3Cq-3q7L2GYqVrHz2f5FZnVDN4CDgfj3m2nnW7Y8-PT6lZ3pTW7y4_t52K3kD4W4Y5wrf8yxKY6W2gNS392Ykz8mW3W_s744TLpYmW7Bc67j7rZYBJW3ZfsRl8prn_2W8BvHW06dMp73W4p6jzb8kl5WFW5qr3n_41Bv2pN93fKhPdmyx0N3LzJGDSy4YqW6lrf751v1hg6W4bDQYZ4N_k8LW8-ZHB488phKZW89C29k3dQwS3W2wnJm1215_VbW5XrYWM4G9QTMW3ydsXr5SnjYRW24BYFF8q2WxLW77HJMt2sNB3YW3bF90L4BCKRPW5s1t078Fl2ZZW97PrTC3jK6H_W5ZDvQg5zPVKDW7MNG6k6XXyTTW1LCw3N3xYZ4Nf95lBXT04>
is on the 10th December. We're changing the schedule of the day a bit, so
keep an eye on your emails this week...
Have a great week!
Kevin
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Growth Events for Business Owners
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style=3D"padding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; background-color:#ffffff" =
bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" width=3D"600" =
bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column-0-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364686199714" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175364686199714_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px">360 View:</h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%">Weekly Tip, =
Tool, Resource for business owners.</h3>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Hi Bob,<br><br></p>
<p data-start=3D"421" data-end=3D"577" style=3D"line-height:175%">As we =
do every week, here's one tip, one tool, one resource, all prompted by =
Sky Sport's Disaster of the =E2=80=9CHalo=E2=80=9D =
launch.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1763295928442" class=3D"hse-section" =
style=3D"padding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; background-color:#ffffff" =
bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" width=3D"600" =
bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:200px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"200" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:200px">
<![endif]-->
<div id=3D"column_1763295928442_0" class=3D"hse-column hse-size-4">
<div id=3D"hs_cos_wrapper_module_17632966488363" =
class=3D"hs_cos_wrapper hs_cos_wrapper_widget =
hs_cos_wrapper_type_module" style=3D"color: inherit; font-size: inherit; =
line-height: inherit;" data-hs-cos-general-type=3D"widget" =
data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" =
role=3D"presentation" width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" =
style=3D"font-family:Arial, sans-serif; color:#23496d; =
word-break:break-word; text-align:center; padding:10px 20px; =
font-size:0px">
<img alt=3D"Screenshot 2025-11-16 123602" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Screensh=
ot%202025-11-16%20123602.png?width=3D320&upscale=3Dtrue&name=3DSc=
reenshot%202025-11-16%20123602.png" style=3D"outline:none; =
text-decoration:none; max-width:100%; font-size:16px" width=3D"160" =
align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:400px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"400" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:400px">
<![endif]-->
<div id=3D"column_1763295928442_1" class=3D"hse-column hse-size-8">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17632965801382" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17632965801382_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">From what I=E2=80=99ve seen, Sky's new social =
channel aimed at a young female audience has landed as patronising, =
like a brief written by people who only know the audience from =
demographic charts.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Of course, the assumption online has been =
that this must be created by men, and Sky Sports has stated it's 100% =
female.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Regardless. It's =
tanked. </p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1763295939940" class=3D"hse-section" =
style=3D"padding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; background-color:#ffffff" =
bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" width=3D"600" =
bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1763295939940_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17632969928625" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
<tbody><tr>
<td align=3D"center" valign=3D"middle" bgcolor=3D"#197FC4" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#197FC4; mso-padding-alt:12px 18px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
QGj98sW1x1W3Cq-3q7L2GYqVrHz2f5FZnVDN4CDgcR5kBVzW50kH_H6lZ3nvVYtNP657SSBMN=
1VSFw2qDvB9W6SsK3x7j-X42N98Dvc1sMP8ZV11RRQ7TVLq9W2XmndV9b5HCFN6W7ZKNl75Y3=
W1-KKM35trRsfN34Lxdxqr4bnW8xgYjM49LKfmW4pxpXz8Dy52BW56zF7l17lBYSW7xdtb450=
M3RfW6hgDSQ7hdY38W3dZ_yn8sFnqSW3ttMWw68krfWW2lmlcc30B3hgW7g1GbV3Dv5XHVCxJ=
FF1gJJ51W5kpK9x4y03LnVT1BwK1jYsv6W3nlzkV8FW7RmVHqNPf8n2sdqW6mMYFd78cZypW4=
dhsmq4Qtsx0W90XQdg8_92bxW86hmdm7HL8FRW8-Dstr47VmzkW8DMxvL2rW-Y8W2D72SV5Kj=
xTVW30sfRn5TgB4_W6FG2165kdBvmf4KgjY404" target=3D"_blank" =
style=3D"color:#00a4bd; font-size:16px; font-family:Arial, sans-serif; =
Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; =
display:block" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"OkmXX9cJ">
<strong =
style=3D"color:#ffffff;font-weight:normal;text-decoration:none;font-style=
:normal;">Read more (Metro News)</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548584610555" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; =
color:#23496d; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid =
#000000;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1px solid #000000;width:448px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542558404709" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542558404709_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; text-align:center" =
data-start=3D"1512" data-end=3D"1556" align=3D"center"><strong =
data-start=3D"1512" data-end=3D"1556">Tip: </strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:center" data-start=3D"1512" data-end=3D"1556" =
align=3D"center"><strong data-start=3D"1512" data-end=3D"1556">5 Minute =
Language Check</strong></h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1762723857019" class=3D"hse-section" =
style=3D"padding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; background-color:#ffffff" =
bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" width=3D"600" =
bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:300px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"300" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1762723857019_0" class=3D"hse-column hse-size-6">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17554653412884" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17554653412884_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
data-start=3D"692" data-end=3D"928" style=3D"line-height:175%">Last week =
I told you about AnswerThePublic, A great tool for content research and =
finding what people are searching around a topic.<br><br>Now I'm telling =
you to Ask the Public.</p>
<p data-start=3D"692" data-end=3D"928" =
style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%; font-weight:normal">Before you publish =
copy aimed at a specific audience, read it out loud to three real people =
from that audience. Ask them one question only: =E2=80=9CWould you say =
this to a friend?=E2=80=9D</p>
<p style=3D"line-height:175%; =
font-weight:normal"> </p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:300px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"300" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1762723881571_1" class=3D"hse-column hse-size-6">
<div id=3D"hs_cos_wrapper_module_17627237990131" =
class=3D"hs_cos_wrapper hs_cos_wrapper_widget =
hs_cos_wrapper_type_module" style=3D"color: inherit; font-size: inherit; =
line-height: inherit;" data-hs-cos-general-type=3D"widget" =
data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" =
role=3D"presentation" width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" =
style=3D"font-family:Arial, sans-serif; color:#23496d; =
word-break:break-word; text-align:center; padding:10px 20px; =
font-size:0px">
<img alt=3D"Screenshot 2025-11-16 125112" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Screensh=
ot%202025-11-16%20125112.png?width=3D520&upscale=3Dtrue&name=3DSc=
reenshot%202025-11-16%20125112.png" style=3D"outline:none; =
text-decoration:none; max-width:100%; font-size:16px" width=3D"260" =
align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1763296040272" class=3D"hse-section" =
style=3D"padding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; background-color:#ffffff" =
bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" width=3D"600" =
bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1763296040272_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17632960444921" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17632960444921_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%; font-weight:normal">If the answer is no, =
rewrite. Repeat until it sounds like an honest human wrote it. This is =
cheap, fast and stops =E2=80=9Ctone-deaf by committee=E2=80=9D launches =
that cost more in reputation than they ever saved in =
time.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1762723963822" class=3D"hse-section" =
style=3D"padding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; background-color:#ffffff" =
bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" width=3D"600" =
bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1762723963822_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17621195735972" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; =
color:#23496d; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid =
#000000;width:50%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1px solid #000000;width:280px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542548310233" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542548310233_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; text-align:center" =
align=3D"center"><strong data-start=3D"228" =
data-end=3D"261">Resource:</strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:center" align=3D"center"><strong data-start=3D"228" =
data-end=3D"261">Employee Generated Content</strong></h3>
<p style=3D"line-height:125%" data-start=3D"572" =
data-end=3D"772"> </p></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17578695741032" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17578695741032_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
data-start=3D"153" data-end=3D"302" style=3D"line-height:175%">Sky =
Sports got the delivery and tone wrong here for sure. But we also =
receive the same message completely differently depending on who it =
comes from.</p>
<p data-start=3D"153" data-end=3D"302" =
style=3D"line-height:175%"> </p>
<p data-start=3D"304" data-end=3D"619" style=3D"line-height:175%">Make =
no mistake: Sky aren=E2=80=99t stupid. They=E2=80=99ll have done =
research into the branding, tone, language and aesthetics their target =
audience consumes. </p>
<p data-start=3D"304" data-end=3D"619" =
style=3D"line-height:175%"> </p>
<p data-start=3D"621" data-end=3D"939" style=3D"line-height:175%">People =
are cynical of when brands do comms but a message from a person carries =
context: voice, cadence, flaws, a point of view.</p>
<p data-start=3D"621" data-end=3D"939" =
style=3D"line-height:175%"> </p>
<p data-start=3D"941" data-end=3D"1187" style=3D"line-height:175%">So =
how do brands bridge that gap? <br><br>Employee-generated content is the =
answer in practice, but it=E2=80=99s a minefield in theory. Done well, =
it=E2=80=99s the most believable form of marketing a brand has. Done =
badly, it=E2=80=99s the fastest route to public =
embarrassment.<br><br>Give your team guidelines. You must trust your =
team; the one word that separates good EGC from rubbish is Trust. The =
content our teams post on their personal socials outperforms everything =
our company pages do by far, and Lizzie and I usually only see it when =
you guys do and it's live . <br><br>Give your team =
guidelines, be clear on your values and then trust them.</p>
<p data-start=3D"1235" data-end=3D"2439" =
style=3D"line-height:175%"> </p>
<p data-start=3D"2441" data-end=3D"2670" style=3D"line-height:175%">If =
you want to go deeper, Hannah at Spaghetti Agency has a great blog on =
this - practical and tactical.</p>
<p data-start=3D"924" data-end=3D"1038" =
style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tabl=
e>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17632980545486" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
<tbody><tr>
<td align=3D"center" valign=3D"middle" bgcolor=3D"#197FC4" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#197FC4; mso-padding-alt:12px 18px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
QGj98sW1x1W3Cq-3q7L2GYqVrHz2f5FZnVDN4CDgdq5nXHCW69t95C6lZ3kGW7p1skx3RHFkM=
N72Rqk_SmL-sW83BPZr5bgQ-TW1Ndztf8mgDx6W7Q74-43QZng7W1YznjT5R-F2dW1VBtf65G=
7_lfN67kHBdcmRc3W2C96cd7yN8YYW8F321g7TMJWwW2Z9CsN3lwfbNW8PJddf6mRmMVW2-q3=
0p1VkQvRW5cLYg51XBJX8W97M5H84sK5cXN6cz2-9JGkTrW46C37t98kZ2SW3vzjT-1_StvhW=
4BM7GN7C4Td4W4XCMT05YWyQ8W4FDX937s9Wq6W6pJHk71WKdbDW1XGM8b3GdlKBW2Dw_ft86=
5BhgW5GZznN8gnzgwW4szGbs4XVQc8W5YYBs12PmFw1W6FJCcl21xqw-W4NG5yd2QNt3CW37n=
49s3HMM2hW77_qNP7_t86BW8W39bl2PdtpmW6qsy_P2Z54CbW1fsnm25cmJk8W7yf9sG8D9VX=
tVf8Rq34jszPCdJDQwv04" target=3D"_blank" style=3D"color:#00a4bd; =
font-size:16px; font-family:Arial, sans-serif; Margin:0; =
text-transform:none; text-decoration:none; padding:12px 18px; =
display:block" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"Ue+ddDPW">
<strong =
style=3D"color:#ffffff;font-weight:normal;text-decoration:none;font-style=
:normal;">How to do EGC</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425609215310" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; =
color:#23496d; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid =
#000000;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1px solid #000000;width:448px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425627578511" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175425627578511_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; text-align:center" =
data-start=3D"1984" data-end=3D"2049" align=3D"center"><strong =
data-start=3D"1984" data-end=3D"2049">Tool: </strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:center" data-start=3D"1984" data-end=3D"2049" =
align=3D"center">Customer Empathy =
Checklist</h3></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548606406519" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17548606406519_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
data-start=3D"1094" data-end=3D"1194" style=3D"line-height:175%">A =
one-page checklist business owners can use before launching anything =
aimed at a demographic group:</p>
<ol data-start=3D"1196" data-end=3D"1730" style=3D"line-height:175%">
<li data-start=3D"1196" data-end=3D"1295">
<p data-start=3D"1199" data-end=3D"1295" =
style=3D"line-height:175%"><em>Who is the lead creative for this piece? =
Are they from the target audience or trained by them? What =
research or data has been done/looked at?</em></p>
</li>
<li data-start=3D"1296" data-end=3D"1384">
<p data-start=3D"1299" data-end=3D"1384" =
style=3D"line-height:175%"><em>Has at least one member of the target =
audience given feedback on this copy, image or script?</em></p>
</li>
<li data-start=3D"1385" data-end=3D"1480">
<p data-start=3D"1388" data-end=3D"1480" =
style=3D"line-height:175%"><em>Does the language assume needs or use =
stereotypes? People don't like being simplified.</em></p>
</li>
<li data-start=3D"1571" data-end=3D"1653">
<p data-start=3D"1574" data-end=3D"1653" =
style=3D"line-height:175%"><em>What=E2=80=99s the plan for listening =
after launch? (Comments, DMs, moderated group).</em></p>
</li>
<li data-start=3D"1654" data-end=3D"1730">
<p data-start=3D"1657" data-end=3D"1730" =
style=3D"line-height:175%"><em>If negative feedback appears, how will we =
respond publicly and privately?</em></p>
</li>
</ol>
<p data-start=3D"1732" data-end=3D"1790" style=3D"line-height:175%">Send =
this to your marketing lead before the next =
campaign.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1754254826726" class=3D"hse-section" =
style=3D"padding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; background-color:#ffffff" =
bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" width=3D"600" =
bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1754254826727_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425698533917" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; =
color:#23496d; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid =
#000000;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1px solid #000000;width:448px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1754254617676" class=3D"hse-section" =
style=3D"padding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; background-color:#ffffff" =
bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" width=3D"600" =
bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1754254617676_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17536445472935" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17536445472935_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">Remember <a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
QGj98sW1x1W3Cq-3q7L2GYqVrHz2f5FZnVDN4CDgfj3m2nnW7Y8-PT6lZ3pTW7y4_t52K3kD4=
W4Y5wrf8yxKY6W2gNS392Ykz8mW3W_s744TLpYmW7Bc67j7rZYBJW3ZfsRl8prn_2W8BvHW06=
dMp73W4p6jzb8kl5WFW5qr3n_41Bv2pN93fKhPdmyx0N3LzJGDSy4YqW6lrf751v1hg6W4bDQ=
YZ4N_k8LW8-ZHB488phKZW89C29k3dQwS3W2wnJm1215_VbW5XrYWM4G9QTMW3ydsXr5SnjYR=
W24BYFF8q2WxLW77HJMt2sNB3YW3bF90L4BCKRPW5s1t078Fl2ZZW97PrTC3jK6H_W5ZDvQg5=
zPVKDW7MNG6k6XXyTTW1LCw3N3xYZ4Nf95lBXT04" rel=3D"noopener" =
style=3D"color:#00a4bd" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"JPH3x/6k" target=3D"_blank">GrowthCLUB</a> is on =
the 10th December. We're changing the schedule of the day a bit, so keep =
an eye on your emails this week...<br><br>Have a great week!</p>
<p style=3D"line-height:175%"> </p>
<p =
style=3D"line-height:175%">Kevin</p></div></div></td></tr></tbody></table=
>
<div id=3D"hs_cos_wrapper_module_17536442762952" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"font-family:Arial, =
sans-serif; color:#23496d; word-break:break-word; text-align:center; =
padding:0px; font-size:0px">
<img alt=3D"Kevin Email Sig" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Kevin%20=
Email%20Sig.png?width=3D1200&upscale=3Dtrue&name=3DKevin%20Email%=
20Sig.png" style=3D"outline:none; text-decoration:none; max-width:100%; =
font-size:16px" width=3D"600" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Arial, sans-serif; font-size:15px; color:#23496d; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364960204115" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
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<strong =
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Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, =
Leamington Spa, Warwickshire CV34 6WE, 01926 942144
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