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From: =?utf-8?Q?i-intro=C2=AE?= <consult@i-intro-consulting.com>
To: "Bob" <bob@sarahharvey.com>
Subject: Why Business Development FEELS Harder than it Should
Date: Tue, 24 Feb 2026 08:29:09 -0000
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And what you can do about it
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͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Dear Bob
Nurture does not mean posting more or chasing leads.
It means being visible and relevant to the right companies over time.
In this week’s video, we explain what nurture actually looks like in
practice, and how our Dream 100 BD Strategy helps recruiters focus on fewer
prospects and have better conversations.
📹 Watch the short video:
<https://i-intro.us18.list-manage.com/track/click?u=d08b8ac06d05df835b39ec4fe&id=6c46499e0b&e=ff4c92bcaa>
<https://mcusercontent.com/d08b8ac06d05df835b39ec4fe/images/48d3cba0-0053-20d4-cb16-0c48ff7c10b8.png>
If you want help applying this properly, a consultation is the best next
step.
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Book a Consultation
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Join the Free Masterclass
Kind regards
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border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
style=3D"max-width:660px" role=3D"presentation"><tbody><tr><td =
style=3D"background-color:#ffffff" valign=3D"top" =
class=3D"mceWrapperInner"><table align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" =
data-block-id=3D"3"><tbody><tr class=3D"mceRow"><td =
style=3D"background-position:center;background-repeat:no-repeat;backgroun=
d-size:cover" valign=3D"top"><table border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr><td =
style=3D"padding-top:0;padding-bottom:0" valign=3D"top" =
class=3D"mceColumn" id=3D"mceColumnId--4" data-block-id=3D"-4" =
colspan=3D"12" width=3D"100%"><table border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr><td =
style=3D"background-color:transparent;padding-top:12px;padding-bottom:12p=
x;padding-right:0;padding-left:0;border:0;border-radius:0" =
valign=3D"top" class=3D"mceImageBlockContainer" align=3D"center" =
id=3D"b1"><div><!--[if !mso]><!--></div><a =
href=3D"https://i-intro.us18.list-manage.com/track/click?u=3Dd08b8ac06d05=
df835b39ec4fe&id=3Dfe20f8a140&e=3Dff4c92bcaa" style=3D"display:block" =
target=3D"_blank" data-block-id=3D"1"><table align=3D"center" =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"32%" =
style=3D"border-collapse:separate;margin:0;vertical-align:top;max-width:3=
2%;width:32%;height:auto" role=3D"presentation" =
data-testid=3D"image-1"><tbody><tr><td =
style=3D"border:0;border-radius:0;margin:0" valign=3D"top"><img =
alt=3D"Visit our Website" =
src=3D"https://mcusercontent.com/d08b8ac06d05df835b39ec4fe/images/116c423=
1-95d4-ae9e-6be0-b4c8bcda73b2.png" width=3D"211.20000000000002" =
height=3D"auto" =
style=3D"display:block;max-width:100%;height:auto;border-radius:0" =
class=3D"mceImage" =
/></td></tr></tbody></table></a><div><!--<![endif]--></div><div>
<!--[if mso]>
<a href=3D"http://www.i-intro.com"><span class=3D"mceImageBorder" =
style=3D"border:0;border-width:2px;vertical-align:top;margin:0"><img =
role=3D"presentation" class=3D"mceImage" =
src=3D"https://mcusercontent.com/d08b8ac06d05df835b39ec4fe/images/116c423=
1-95d4-ae9e-6be0-b4c8bcda73b2.png" alt=3D"Visit our Website" =
width=3D"211.20000000000002" height=3D"auto" =
style=3D"display:block;max-width:211.20000000000002px;width:211.200000000=
00002px;height:auto"/></span></a>
<![endif]-->
</div></td></tr><tr><td =
style=3D"padding-top:0;padding-bottom:0;padding-right:0;padding-left:0" =
valign=3D"top" class=3D"mceGutterContainer" =
id=3D"gutterContainerId-2"><table border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" style=3D"border-collapse:separate" =
role=3D"presentation"><tbody><tr><td =
style=3D"padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;bo=
rder:0;border-radius:0" valign=3D"top" id=3D"b2"><table width=3D"100%" =
style=3D"border:0;background-color:transparent;border-radius:0;border-col=
lapse:separate"><tbody><tr><td =
style=3D"padding-left:24px;padding-right:24px;padding-top:12px;padding-bo=
ttom:12px" class=3D"mceTextBlockContainer"><div data-block-id=3D"2" =
class=3D"mceText" id=3D"d2" style=3D"width:100%"><p style=3D"text-align: =
justify;"><span style=3D"color:#000000;"><span style=3D"font-family: =
'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif">Dear =
Bob</span></span></p><p style=3D"text-align: justify;"><br /></p><p =
style=3D"text-align: justify;"><span style=3D"color:rgb(0, 0, 0);"><span =
style=3D"font-size: medium"><span style=3D"font-family: Aptos, =
sans-serif">Nurture does not mean posting more or chasing =
leads.</span></span></span></p><p class=3D"" style=3D"margin: 9pt 0cm; =
caret-color: rgb(0, 0, 0); font-variant-caps: normal; font-weight: 400; =
letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; =
text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; =
-webkit-text-stroke-width: 0px; text-decoration-line: none; =
text-decoration-thickness: auto; text-decoration-style: solid;"><span =
style=3D"color:rgb(0, 0, 0);"><span style=3D"font-size: medium"><span =
style=3D"font-family: Aptos, sans-serif">It means being visible and =
relevant to the right companies over time.</span></span></span></p><p =
class=3D"mcePastedContent"><span style=3D"color:rgb(0, 0, 0);"><span =
style=3D"font-size: 12pt"><span style=3D"font-family: Aptos, =
sans-serif">In this week=E2=80=99s video, we explain what nurture =
actually looks like in practice, and how our =
</span></span></span><strong><span style=3D"color:rgb(0, 0, 0);"><span =
style=3D"font-size: 12pt"><span style=3D"font-family: Aptos, =
sans-serif">Dream 100 BD Strategy</span></span></span></strong><span =
style=3D"color:rgb(0, 0, 0);"><span style=3D"font-size: 12pt"><span =
style=3D"font-family: Aptos, sans-serif"> helps recruiters focus on =
fewer prospects and have better =
conversations.</span></span></span></p><p class=3D"mcePastedContent"><br =
/></p><p class=3D"mcePastedContent last-child"><span =
style=3D"color:#000000;"><span style=3D"font-family: 'Helvetica Neue', =
Helvetica, Arial, Verdana, sans-serif">=F0=9F=93=B9 Watch the short =
video:</span></span></p></div></td></tr></tbody></table></td></tr></tbody=
></table></td></tr><tr><td =
style=3D"background-color:transparent;padding-top:12px;padding-bottom:12p=
x;padding-right:0;padding-left:0;border:0;border-radius:0" =
valign=3D"top" class=3D"mceImageBlockContainer" align=3D"center" =
id=3D"b27"><div><!--[if !mso]><!--></div><a =
href=3D"https://i-intro.us18.list-manage.com/track/click?u=3Dd08b8ac06d05=
df835b39ec4fe&id=3D6c46499e0b&e=3Dff4c92bcaa" style=3D"display:block" =
target=3D"_blank" data-block-id=3D"27"><table align=3D"center" =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"85%" =
style=3D"border-collapse:separate;margin:0;vertical-align:top;max-width:8=
5%;width:85%;height:auto" role=3D"presentation" =
data-testid=3D"image-27"><tbody><tr><td =
style=3D"border:0;border-radius:0;margin:0" valign=3D"top"><img =
alt=3D"Nurture - it's not hope or luck" =
src=3D"https://mcusercontent.com/d08b8ac06d05df835b39ec4fe/images/48d3cba=
0-0053-20d4-cb16-0c48ff7c10b8.png" width=3D"561" height=3D"auto" =
style=3D"display:block;max-width:100%;height:auto;border-radius:0" =
class=3D"mceImage" =
/></td></tr></tbody></table></a><div><!--<![endif]--></div><div>
<!--[if mso]>
<a =
href=3D"https://assets.cdn.filesafe.space/THynIho2Kbx53JhFW5Xf/media/6998=
1a4f20c0351e2b4631ff.mp4"><span class=3D"mceImageBorder" =
style=3D"border:0;border-width:2px;vertical-align:top;margin:0"><img =
role=3D"presentation" class=3D"mceImage" =
src=3D"https://mcusercontent.com/d08b8ac06d05df835b39ec4fe/images/48d3cba=
0-0053-20d4-cb16-0c48ff7c10b8.png" alt=3D"Nurture - it's not hope =
or luck" width=3D"561" height=3D"auto" =
style=3D"display:block;max-width:561px;width:561px;height:auto"/></span><=
/a>
<![endif]-->
</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbo=
dy></table></td></tr></tbody></table><!--[if (gte mso =
9)|(IE)]></td></tr></table><![endif]--></td></tr></tbody><tbody =
data-block-id=3D"10" class=3D"mceWrapper"><tr><td =
style=3D"background-color:transparent" valign=3D"top" align=3D"center" =
class=3D"mceSectionBody"><!--[if (gte mso 9)|(IE)]><table =
align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"660" style=3D"width:660px;"><tr><td><![endif]--><table =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
style=3D"max-width:660px" role=3D"presentation"><tbody><tr><td =
style=3D"background-color:#ffffff" valign=3D"top" =
class=3D"mceWrapperInner"><table align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" =
data-block-id=3D"9"><tbody><tr class=3D"mceRow"><td =
style=3D"background-position:center;background-repeat:no-repeat;backgroun=
d-size:cover" valign=3D"top"><table border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr><td =
style=3D"padding-top:0;padding-bottom:0" valign=3D"top" =
class=3D"mceColumn" id=3D"mceColumnId--5" data-block-id=3D"-5" =
colspan=3D"12" width=3D"100%"><table border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr><td =
style=3D"padding-top:0;padding-bottom:0;padding-right:0;padding-left:0" =
valign=3D"top" class=3D"mceGutterContainer" =
id=3D"gutterContainerId-29"><table border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" style=3D"border-collapse:separate" =
role=3D"presentation"><tbody><tr><td =
style=3D"padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;bo=
rder:0;border-radius:0" valign=3D"top" id=3D"b29"><table width=3D"100%" =
style=3D"border:0;background-color:transparent;border-radius:0;border-col=
lapse:separate"><tbody><tr><td =
style=3D"padding-left:24px;padding-right:24px;padding-top:12px;padding-bo=
ttom:12px" class=3D"mceTextBlockContainer"><div data-block-id=3D"29" =
class=3D"mceText" id=3D"d29" style=3D"width:100%"><p class=3D"" =
style=3D"margin: 9pt 0cm; caret-color: rgb(0, 0, 0); font-variant-caps: =
normal; font-weight: 400; letter-spacing: normal; orphans: 2; =
text-align: start; text-indent: 0px; text-transform: none; white-space: =
normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; =
text-decoration-line: none; text-decoration-thickness: auto; =
text-decoration-style: solid;"><span style=3D"color:rgb(0, 0, 0);"><span =
style=3D"font-family: Aptos, sans-serif">If you want </span><span =
style=3D"font-size: 12pt"><span style=3D"font-family: Aptos, =
sans-serif">help applying this properly, a consultation is the best =
next=C2=A0step</span></span><span style=3D"font-family: Aptos, =
sans-serif">.</span></span></p><p class=3D"" style=3D"margin: 9pt 0cm; =
caret-color: rgb(0, 0, 0); font-variant-caps: normal; font-weight: 400; =
letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; =
text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; =
-webkit-text-stroke-width: 0px; text-decoration-line: none; =
text-decoration-thickness: auto; text-decoration-style: solid;"><a =
href=3D"https://i-intro.us18.list-manage.com/track/click?u=3Dd08b8ac06d05=
df835b39ec4fe&id=3D18f19cef53&e=3Dff4c92bcaa" target=3D"_blank" =
style=3D"color: #0042a9;"><strong><span style=3D"font-family: 'Helvetica =
Neue', Helvetica, Arial, Verdana, sans-serif">Book a =
Consultation</span></strong></a><a =
href=3D"https://i-intro.us18.list-manage.com/track/click?u=3Dd08b8ac06d05=
df835b39ec4fe&id=3Da64c9fd82b&e=3Dff4c92bcaa" target=3D"_blank" =
style=3D"text-decoration: none;"><strong><span style=3D"font-family: =
'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif"> =
</span></strong></a><strong><span style=3D"color:rgb(0, 0, 0);"><span =
style=3D"font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, =
sans-serif">or </span></span></strong><a =
href=3D"https://i-intro.us18.list-manage.com/track/click?u=3Dd08b8ac06d05=
df835b39ec4fe&id=3D3177bec01b&e=3Dff4c92bcaa" target=3D"_blank" =
style=3D"color: #0042a9;"><strong><span style=3D"font-family: 'Helvetica =
Neue', Helvetica, Arial, Verdana, sans-serif">Join the Free =
Masterclass</span></strong></a><strong><span style=3D"color:rgb(0, 0, =
0);"><span style=3D"font-family: 'Helvetica Neue', Helvetica, Arial, =
Verdana, sans-serif"> </span></span></strong></p><p class=3D"last-child" =
style=3D"margin: 9pt 0cm; caret-color: rgb(0, 0, 0); font-variant-caps: =
normal; font-weight: 400; letter-spacing: normal; orphans: 2; =
text-align: start; text-indent: 0px; text-transform: none; white-space: =
normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; =
text-decoration-line: none; text-decoration-thickness: auto; =
text-decoration-style: solid;"><span style=3D"color:rgb(0, 0, 0);"><span =
style=3D"font-family: 'Helvetica Neue', Helvetica, Arial, Verdana, =
sans-serif"><span style=3D"font-weight:normal;"><span =
style=3D"background-color: transparent">Kind =
regards=C2=A0</span></span></span></span></p></div></td></tr></tbody></ta=
ble></td></tr></tbody></table></td></tr><tr><td =
style=3D"background-color:transparent;padding-top:12px;padding-bottom:12p=
x;padding-right:0;padding-left:0;border:0;border-radius:0" =
valign=3D"top" class=3D"mceImageBlockContainer" align=3D"center" =
id=3D"b8"><div><!--[if !mso]><!--></div><a =
href=3D"https://i-intro.us18.list-manage.com/track/click?u=3Dd08b8ac06d05=
df835b39ec4fe&id=3Dcbc976e3eb&e=3Dff4c92bcaa" style=3D"display:block" =
target=3D"_blank" data-block-id=3D"8"><table align=3D"center" =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
style=3D"border-collapse:separate;margin:0;vertical-align:top;max-width:1=
00%;width:100%;height:auto" role=3D"presentation" =
data-testid=3D"image-8"><tbody><tr><td =
style=3D"border:0;border-radius:0;margin:0" valign=3D"top"><img =
alt=3D"Book a complimentary Consultation with i-intro=C2=AE" =
src=3D"https://mcusercontent.com/d08b8ac06d05df835b39ec4fe/images/70f8a02=
d-629c-981a-9772-b636c6575b2a.png" width=3D"660" height=3D"auto" =
style=3D"display:block;max-width:100%;height:auto;border-radius:0" =
class=3D"mceImage" =
/></td></tr></tbody></table></a><div><!--<![endif]--></div><div>
<!--[if mso]>
<a href=3D"http://www.i-intro.com/consultation"><span =
class=3D"mceImageBorder" =
style=3D"border:0;border-width:2px;vertical-align:top;margin:0"><img =
role=3D"presentation" class=3D"mceImage" =
src=3D"https://mcusercontent.com/d08b8ac06d05df835b39ec4fe/images/70f8a02=
d-629c-981a-9772-b636c6575b2a.png" alt=3D"Book a complimentary =
Consultation with i-intro=C2=AE" width=3D"660" height=3D"auto" =
style=3D"display:block;max-width:660px;width:660px;height:auto"/></span><=
/a>
<![endif]-->
</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbo=
dy></table></td></tr></tbody></table><!--[if (gte mso =
9)|(IE)]></td></tr></table><![endif]--></td></tr></tbody><tbody =
data-block-id=3D"16" class=3D"mceWrapper"><tr><td =
style=3D"background-color:transparent" valign=3D"top" align=3D"center" =
class=3D"mceSectionFooter"><!--[if (gte mso 9)|(IE)]><table =
align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"660" style=3D"width:660px;"><tr><td><![endif]--><table =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
style=3D"max-width:660px" role=3D"presentation"><tbody><tr><td =
style=3D"background-color:#ffffff" valign=3D"top" =
class=3D"mceWrapperInner"><table align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" =
data-block-id=3D"15"><tbody><tr class=3D"mceRow"><td =
style=3D"background-position:center;background-repeat:no-repeat;backgroun=
d-size:cover" valign=3D"top"><table border=3D"0" cellpadding=3D"0" =
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class=3D"mceColumn" id=3D"mceColumnId--6" data-block-id=3D"-6" =
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style=3D"background-color:#f4f4f4;padding-top:8px;padding-bottom:8px;padd=
ing-right:8px;padding-left:8px;border:0;border-radius:0" valign=3D"top" =
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cellspacing=3D"0" width=3D"100%" role=3D"presentation" =
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id=3D"gutterContainerId-12"><table border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" style=3D"border-collapse:separate" =
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role=3D"presentation"><tbody></tbody></table></td></tr></tbody></table></=
td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></tab=
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