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Reply-To: <rachael.kindleysides@theaccessgroup.com>
From: "Access Volcanic" <Volcanic@go.theaccessgroup.com>
To: <bob@sarahharvey.com>
Subject: Why the best recruiters track this (and you should too)
Date: Thu, 28 Aug 2025 10:07:04 +0100
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Track the right metrics, optimise your outreach, and grow with confidence.
Message from The Access Group
<https://go.theaccessgroup.com/MzAyLVdPUy04NjMAAAGcjubqyq5CyJtWTG-o1Q7pJUacDj6ys7XDTBIg_SlecRDVhsgs5v6pVh_penvn0WPWHmT-_nk=>
<https://go.theaccessgroup.com/dc/Gy_EG6HZT60zHo6ydOcTmeeBFVWc4c-JqAF19SYIYlceSg2H5KI-AFvkawLK1SmRIxjSl5vUN2Rz6AAW7GCUKZmTD58_79V5PUIBkM1GmW5AIeV0lK130ODxwYFBAArlYuyCOX612qJ2zUd2pZW2xCCddNQ5rFFxzzl0q3UPMjYZvZxOs4OgZrQECm3pkZlnGPUnOYGRFvv-Muc4CjBRzQ==/MzAyLVdPUy04NjMAAAGcjubqytOAgui-CFsB5cCAeIyodaRpEkF_cyyEy8RvAsveIehPNJEryQEqfGK7hZ-gouf7zTs=>
<https://go.theaccessgroup.com/dc/W_DKDgcUSFdrpVkCzKO5jsePk8bAAVwyCNjDXsFn71MTeUiZFLC-MeTEdYQYUY9ITx_BNfUufEZ0CP6-ye9b8vrp3uPijivB3s00Ny67pj9YHIXXwRQVcwKyxzkTZTq8lkKLAGu1NxPP7XhekUIweQcU9a2Z7FffjoNkYgPB6myksiWNh6sNWWzIoJPOSDkNuOc6vNUZqBWcV-3FYMK7KAtkLzlpUF1iPhGTxL70duft1DTJp6iuyNy9gfoBAqqegnXVzZ8JRjLC0wkaCduZZMncEcawmn7gVoW5g-ohzq8=/MzAyLVdPUy04NjMAAAGcjubqytOAgui-CFsB5cCAeIyodaRpEkF_cyyEy8RvAsveIehPNJEryQEqfGK7hZ-gouf7zTs=>
Know what’s working. Drop what’s not.
The best recruiters track performance in real-time. Get the measurement
strategy that helps you stop guessing and double down on what actually
drives growth.
Get the strategy
<https://go.theaccessgroup.com/dc/W_DKDgcUSFdrpVkCzKO5jsePk8bAAVwyCNjDXsFn71MTeUiZFLC-MeTEdYQYUY9ITx_BNfUufEZ0CP6-ye9b8vrp3uPijivB3s00Ny67pj9YHIXXwRQVcwKyxzkTZTq8lkKLAGu1NxPP7XhekUIweQcU9a2Z7FffjoNkYgPB6myksiWNh6sNWWzIoJPOSDkNuOc6vNUZqBWcV-3FYMK7KAtkLzlpUF1iPhGTxL70duft1DTJp6iuyNy9gfoBAqqegnXVzZ8JRjLC0wkaCduZZMncEcawmn7gVoW5g-ohzq8=/MzAyLVdPUy04NjMAAAGcjubqytOAgui-CFsB5cCAeIyodaRpEkF_cyyEy8RvAsveIehPNJEryQEqfGK7hZ-gouf7zTs=>
The best recruiters track, measure, and optimise everything.
If you want marketing that drives real results, your strategy needs to be
shaped by what's actually performing – not what you think might work.
Here's what top agencies monitor:
Track the right signals:
* See where your best leads come from—LinkedIn, email, organic search, or
somewhere else.
* Monitor clicks, downloads, replies, and conversions that drive engagement.
* Spot where candidates view jobs but drop off without applying.
* Understand how long it takes to turn a lead into a placement.
Then optimise with intent:
* Cut what’s not working and pause low-converting content.
* Double down on high-performing content and share it across new channels.
* Let the data steer your next move—so every campaign is sharper than the
last.
Why it's powerful:
You'll stop wasting time on the wrong channels and double down on what
works.
Are you tracking where your leads actually come from? Most agencies aren't –
which means they're flying blind.
Stop guessing. Start growing.
See the full performance playbook
<https://go.theaccessgroup.com/dc/W_DKDgcUSFdrpVkCzKO5jsePk8bAAVwyCNjDXsFn71MTeUiZFLC-MeTEdYQYUY9ITx_BNfUufEZ0CP6-ye9b8vrp3uPijivB3s00Ny67pj9YHIXXwRQVcwKyxzkTZTq8lkKLAGu1NxPP7XhekUIweQcU9a2Z7FffjoNkYgPB6myksiWNh6sNWWzIoJPOSDkNuOc6vNUZqBWcV-3FYMK7KAtkLzlpUF1iPhGTxL70duft1DTJp6iuyNy9gfoBAqqegnXVzZ8JRjLC0wkaCduZZMncEcawmn7gVoW5g-ohzq8=/MzAyLVdPUy04NjMAAAGcjubqytOAgui-CFsB5cCAeIyodaRpEkF_cyyEy8RvAsveIehPNJEryQEqfGK7hZ-gouf7zTs=>
>>
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About The Access Group
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<a href=3D
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border=3D"0" style=3D"height: auto; max-width: 206px; font-family: =
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</div> </td>=20
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strategy.png" class=3D"center-on-narrow" style=3D"width: 100%; =
max-width: 330px; height: auto; background: #e5173f; font-family: =
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</tr>=20
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<td valign=3D"top" width=3D"330" style=3D"width: =
330px;">
<![endif]-->=20
<div style=3D"display:inline-block; margin: 0; max-width: 330px; =
min-width:280px; vertical-align:top;" class=3D"stack-column">=20
<table role=3D"presentation" cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" width=3D"100%">=20
<tbody>=20
<tr>=20
<td dir=3D"ltr" style=3D"font-family: sans-serif; font-size: 15px; =
line-height: 20px; color: #555555; padding: 40px; text-align: left;" =
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id=3D"MainBannerTRTLTextBoxTitle6b58629f-ebdf-4f4d-99bc-ecd22ab24a24">=20
<div>=20
<span style=3D"color: #ffffff;">Know what=E2=80=99s working. Drop =
what=E2=80=99s not.</span>=20
<br>=20
</div>=20
</div> </h2> <p style=3D"margin: 0 0 10px 0;"> </p>=20
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id=3D"MainBannerTRTLTextBoxParaf9bbed69-2ec6-45b3-b12e-d922226d9ac0">=20
<div>=20
<span style=3D"color: #ffffff;">The best recruiters track performance in =
real-time. Get the measurement strategy that helps you stop guessing and =
double down on what actually drives growth.</span>=20
<br>=20
</div>=20
</div> <p></p>=20
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26-P01-REC-EB-O-Nurture-Camp-UKI-Volcanic-Pros_Cust-Playbook-Bundle-5&=
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<![endif]-->=20
<a href=3D
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n71MTeUiZFLC-MeTEdYQYUY9ITx_BNfUufEZ0CP6-ye9b8vrp3uPijivB3s00Ny67pj9YHIXX=
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5000px;display: inline-block;text-align: center;text-decoration: =
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>Get the strategy</a>=20
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<td valign=3D"top" width=3D"660">
<![endif]-->=20
<div style=3D"display:inline-block; margin: 0; max-width: 660px; =
min-width:280px; vertical-align:top;" class=3D"stack-column">=20
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<tr>=20
<td dir=3D"ltr" style=3D"font-family: sans-serif; font-size: 15px; =
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<br>
</div>=20
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The best recruiters track, measure, and optimise everything.
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<div>
If you want marketing that drives real results, your strategy needs to =
be shaped by what's actually performing =E2=80=93 not what you think =
might work.=20
<br>
<br>Here's what top agencies monitor:=20
<br>
<br>
<strong>Track the right signals: </strong>
<br>=20
<ul>=20
<li>See where your best leads come from=E2=80=94LinkedIn, email, organic =
search, or somewhere else.</li>=20
<li>Monitor clicks, downloads, replies, and conversions that drive =
engagement.</li>=20
<li>Spot where candidates view jobs but drop off without applying.</li>=20
<li>Understand how long it takes to turn a lead into a placement.</li>=20
</ul>=20
<strong>Then optimise with intent:</strong>=20
<br>=20
<ul>=20
<li>Cut what=E2=80=99s not working and pause low-converting =
content.</li>=20
<li>Double down on high-performing content and share it across new =
channels.</li>=20
<li>Let the data steer your next move=E2=80=94so every campaign is =
sharper than the last.</li>=20
</ul>=20
<strong>Why it's powerful:</strong>=20
<br>You'll stop wasting time on the wrong channels and double down on =
what works.=20
<br>
<br>Are you tracking where your leads actually come from? Most agencies =
aren't =E2=80=93 which means they're flying blind.=20
<br>
<br>Stop guessing. Start growing.
</div>=20
<div>
<br>
</div>
</div>=20
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<div>
<span style=3D"text-decoration: underline; color: #e5173f;"><strong><a =
href=3D
"https://go.theaccessgroup.com/dc/W_DKDgcUSFdrpVkCzKO5jsePk8bAAVwyCNjDXsF=
n71MTeUiZFLC-MeTEdYQYUY9ITx_BNfUufEZ0CP6-ye9b8vrp3uPijivB3s00Ny67pj9YHIXX=
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>See the full performance playbook >></a></strong></span>
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<tbody>=20
<tr>=20
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16px;"><a href=3D
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<span style=3D"display: inline-block;"><a href=3D
"https://go.theaccessgroup.com/MzAyLVdPUy04NjMAAAGcjubqyk9bCjxShkFz3k_czJ=
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text-decoration: none;" href=3D
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Kingdom. Registered in England. </span></div>
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