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From: "Nutcracker Agency" <nutcracker@nutcrackeragency.com>
To: <bob@sarahharvey.com>
Subject: Nut Monthly: Design for growth
Date: Thu, 31 Oct 2024 16:43:58 -0000
Message-ID: <3803c9a3-a74b-4c3a-9e79-1b1d655303dd_ef411bb8-4c40-4274-90c5-f7fec4be5ac8_20241031164358@nutcrackeragency.com>
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The impact of visuals on revenue
<http://ccms3.msnd20.com/tracking/ro/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
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<https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e7e-e8d2ace98f7b?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>
<https://ccms3.moosend.com/show_campaign/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
View this email in your browser
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View this email in your browser
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We have been thinking about AI. Specifically, we have been thinking about
how it cannot and will not replace genuine, insightful, creative human
content. In fact, around 75% of B2B buyers report that they trust a brand
more after engaging with consistent, informative content.
Any brand that thinks AI is the answer to its growth need to reconsider its
approach.
Then again, we’re a content marketing agency, so of course we would say
that. So don’t take our word for it — ask AI itself. Here are the drawbacks
that ChatGPT offered when we asked it to analyse AI content creation.
Lack of Genuine Human Touch: AI often struggles to convey emotional nuance
and empathy that resonate authentically with audiences. Marketing that lacks
a human touch can feel impersonal and may not foster genuine customer
connections.
Creativity Limitations: AI tends to work within existing frameworks, often
lacking the ability to generate novel or unconventional ideas. While AI can
be highly creative within certain boundaries, it may struggle to produce
highly original content that breaks norms or surprises audiences.
Over-reliance on Data: AI is heavily data-driven and may focus more on
metrics and algorithms than on the intangible aspects of brand identity.
Content may prioritise SEO optimisation or trends over deeper brand messages
or long-term goals.
Risk of Repetitiveness: AI models are trained on existing data, which can
lead to repetitive ideas or even content plagiarism if not properly
monitored.
Brand Authenticity Challenges: AI content may not always align perfectly
with a brand’s voice, personality, or mission.”
In short, everyone (including AI) knows human touch is what grows a
business.
We have been thinking about AI. Specifically, we have been thinking about
how it cannot and will not replace genuine, insightful, creative human
content. In fact, around 75% of B2B buyers report that they trust a brand
more after engaging with consistent, informative content.
Any brand that thinks AI is the answer to its growth need to reconsider its
approach.
Then again, we’re a content marketing agency, so of course we would say
that. So don’t take our word for it — ask AI itself. Here are the drawbacks
that ChatGPT offered when we asked it to analyse AI content creation.
Lack of Genuine Human Touch: AI often struggles to convey emotional nuance
and empathy that resonate authentically with audiences. Marketing that lacks
a human touch can feel impersonal and may not foster genuine customer
connections.
Creativity Limitations: AI tends to work within existing frameworks, often
lacking the ability to generate novel or unconventional ideas. While AI can
be highly creative within certain boundaries, it may struggle to produce
highly original content that breaks norms or surprises audiences.
Over-reliance on Data: AI is heavily data-driven and may focus more on
metrics and algorithms than on the intangible aspects of brand identity.
Content may prioritise SEO optimisation or trends over deeper brand messages
or long-term goals.
Risk of Repetitiveness: AI models are trained on existing data, which can
lead to repetitive ideas or even content plagiarism if not properly
monitored.
Brand Authenticity Challenges: AI content may not always align perfectly
with a brand’s voice, personality, or mission.”
In short, everyone (including AI) knows human touch is what grows a
business.
" cellspacing="0" cellpadding="0" width="600" style="clear: both; display:
none; background-color: transparent;">
We have been thinking about AI. Specifically, we have been thinking about
how it cannot and will not replace genuine, insightful, creative human
content. In fact, around 75% of B2B buyers report that they trust a brand
more after engaging with consistent, informative content.
Any brand that thinks AI is the answer to its growth need to reconsider its
approach.
Then again, we’re a content marketing agency, so of course we would say
that. So don’t take our word for it — ask AI itself. Here are the drawbacks
that ChatGPT offered when we asked it to analyse AI content creation.
Lack of Genuine Human Touch: AI often struggles to convey emotional nuance
and empathy that resonate authentically with audiences. Marketing that lacks
a human touch can feel impersonal and may not foster genuine customer
connections.
Creativity Limitations: AI tends to work within existing frameworks, often
lacking the ability to generate novel or unconventional ideas. While AI can
be highly creative within certain boundaries, it may struggle to produce
highly original content that breaks norms or surprises audiences.
Over-reliance on Data: AI is heavily data-driven and may focus more on
metrics and algorithms than on the intangible aspects of brand identity.
Content may prioritise SEO optimisation or trends over deeper brand messages
or long-term goals.
Risk of Repetitiveness: AI models are trained on existing data, which can
lead to repetitive ideas or even content plagiarism if not properly
monitored.
Brand Authenticity Challenges: AI content may not always align perfectly
with a brand’s voice, personality, or mission.”
In short, everyone (including AI) knows human touch is what grows a
business.
<https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>
What makes great marketing? If I were to boil it down, it would be
creativity, empathy, and human insight. What all of those have in common, is
that AI can’t offer them. AI is brilliant at analysing data, but the magic
happens when data meets imagination. That’s why tailored content marketing
converts prospects six times better than other strategies.
Simply relying on AI only amplifies the bad habits at the root of
ineffective marketing: no real understanding of pain points or how to
communicate them; bland messages that don’t resonate or prompt a response;
failure to reach the right people at the right time.
When I first fell in love with marketing, I realised that marketing gets
results when it speaks like a business’s best salesperson. That’s because
results don’t come from graphs or marketing templates, but from the
commercial instinct — a genuine grasp of how to communicate a solution to
those who need it leaves marketing spiel in the dust.
As a business owner, I understand the ups and downs that come with running a
company, and I know how vital it is to make every investment count. That is
why I promise our clients I would never recommend an investment I wouldn’t
make for my own business.
Our commercially-minded approach ensures that every campaign is focused on
real, measurable results. If you are looking to strengthen your brand or
improve your marketing pipeline, why don’t we put a short call in the diary?
My email address is <mailto:jenny.knighting@nutcrackeragency.com>
jenny.knighting@nutcrackeragency.com — please let me know when would suit
you to talk.
What makes great marketing? If I were to boil it down, it would be
creativity, empathy, and human insight. What all of those have in common, is
that AI can’t offer them. AI is brilliant at analysing data, but the magic
happens when data meets imagination. That’s why tailored content marketing
converts prospects six times better than other strategies.
Simply relying on AI only amplifies the bad habits at the root of
ineffective marketing: no real understanding of pain points or how to
communicate them; bland messages that don’t resonate or prompt a response;
failure to reach the right people at the right time.
When I first fell in love with marketing, I realised that marketing gets
results when it speaks like a business’s best salesperson. That’s because
results don’t come from graphs or marketing templates, but from the
commercial instinct — a genuine grasp of how to communicate a solution to
those who need it leaves marketing spiel in the dust.
As a business owner, I understand the ups and downs that come with running a
company, and I know how vital it is to make every investment count. That is
why I promise our clients I would never recommend an investment I wouldn’t
make for my own business.
Our commercially-minded approach ensures that every campaign is focused on
real, measurable results. If you are looking to strengthen your brand or
improve your marketing pipeline, why don’t we put a short call in the diary?
My email address is jenny.knighting@nutcrackeragency.com — please let me
know when would suit you to talk.
" cellspacing="0" cellpadding="0" width="600" style="clear: both; display:
none; background-color: transparent;">
What makes great marketing? If I were to boil it down, it would be
creativity, empathy, and human insight. What all of those have in common, is
that AI can’t offer them. AI is brilliant at analysing data, but the magic
happens when data meets imagination. That’s why tailored content marketing
converts prospects six times better than other strategies.
Simply relying on AI only amplifies the bad habits at the root of
ineffective marketing: no real understanding of pain points or how to
communicate them; bland messages that don’t resonate or prompt a response;
failure to reach the right people at the right time.
When I first fell in love with marketing, I realised that marketing gets
results when it speaks like a business’s best salesperson. That’s because
results don’t come from graphs or marketing templates, but from the
commercial instinct — a genuine grasp of how to communicate a solution to
those who need it leaves marketing spiel in the dust.
As a business owner, I understand the ups and downs that come with running a
company, and I know how vital it is to make every investment count. That is
why I promise our clients I would never recommend an investment I wouldn’t
make for my own business.
Our commercially-minded approach ensures that every campaign is focused on
real, measurable results. If you are looking to strengthen your brand or
improve your marketing pipeline, why don’t we put a short call in the diary?
My email address is <mailto:jenny.knighting@nutcrackeragency.com>
jenny.knighting@nutcrackeragency.com — please let me know when would suit
you to talk.
<https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/ac8007d0d9d84fc8b68c140b21864f42/nut-monthly.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>
<https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/8ad98cca597d4cca9246cdeb55bb3d3f/nut-monthly_square-1.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=362>
The human touch: storytelling for business growth
One of the most human instincts is to tell stories. It also happens to be
the best way to communicate information and inspire action. It is something
that AI can do, but not something that it can do well. Here is how to use
storytelling to grow your business.
READ MORE
<https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/31937f4a-13a0-4850-b2d1-efbf7f51393f/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
The human touch: storytelling for business growth
One of the most human instincts is to tell stories. It also happens to be
the best way to communicate information and inspire action. It is something
that AI can do, but not something that it can do well. Here is how to use
storytelling to grow your business.
READ MORE
<https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/31937f4a-13a0-4850-b2d1-efbf7f51393f/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
<https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/58a53e9c82cb4ed995ed014662f32d7f/nut-monthly_square.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=362>
AI is not a thought leader, but you are
100 AI-written articles will achieve less than one piece of genuine insight
from a business leader. Anyone can click a button to create an article, but
only you can offer the value of your experience and expertise. That is what
creates trust, and that is why brands that actively prioritise content
marketing generate up to 67% more leads than those that do not.
READ MORE
<https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/52205d32-969c-433f-9dbf-941d7a7957fb/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
AI is not a thought leader, but you are
100 AI-written articles will achieve less than one piece of genuine insight
from a business leader. Anyone can click a button to create an article, but
only you can offer the value of your experience and expertise. That is what
creates trust, and that is why brands that actively prioritise content
marketing generate up to 67% more leads than those that do not.
READ MORE
<https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/52205d32-969c-433f-9dbf-941d7a7957fb/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
<https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/b5005a9718d54a84b10878550409339d/nutcracker-march-blogs-1200-x-1200-px-1.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=352>
AI can make anything boring. Humans can make anything interesting.
Think you might as well use AI content because your offering is boring
anyway? Whatever your business does, when the right creativity meets the
right commercials, anything can be interesting. Here’s why and how.
READ MORE
<https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/65cd3d34-643a-4937-80e5-449d0c183d51/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
AI can make anything boring. Humans can make anything interesting.
Think you might as well use AI content because your offering is boring
anyway? Whatever your business does, when the right creativity meets the
right commercials, anything can be interesting. Here’s why and how.
READ MORE
<https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/65cd3d34-643a-4937-80e5-449d0c183d51/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
What’s your story – and why should it matter to your audience?
We want to hear it. Call 020 3941 0305
Or message hello@nutcrackeragency.com
What’s your story – and why should it matter to your audience?
We want to hear it. Call 020 3941 0305
Or message hello@nutcrackeragency.com
<https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/69f2c0cf-fe8e-4788-adfa-a07c328041db/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
Contact Nutcracker today <https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/
22dd3983-6d80-4de8-bbd9-0d86d2a5ece0/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
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transparent !important; border-radius: 0px !important; background-image: =
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background-position: initial !important; background-size: auto =
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transparent !important; border-radius: 0px !important; background-image: =
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transparent !important; border-radius: 0px !important; background-image: =
url("") !important; background-repeat: no-repeat !important; =
background-position: initial !important; background-size: auto =
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padding-right:0!important; padding-left:0!important; } =
table[data-component-type=3D"article"] .text-desktop { display: =
table!important; } } </style> <!--[if mso]>=0A=
<style>=0A=
@media only screen and (max-width: 700px) {=0A=
.text-desktop{=0A=
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<![endif]--> </head> <body style=3D"padding: 0px; margin: 0px; =
font-family: arial, sans-serif; background-repeat: no-repeat; =
background-size: auto; background-color: rgb(255, 255, 255);" =
border=3D"0" class=3D"notranslate"><div =
style=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-hei=
ght:0px;max-width:0px;opacity:0;overflow:hidden;">The impact of visuals =
on revenue</div><img id=3D"newsletter-tracking-image-id" =
class=3D"newsletter-tracking-image-class" =
src=3D"http://ccms3.msnd20.com/tracking/ro/3803c9a3-a74b-4c3a-9e79-1b1d65=
5303dd/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" alt=3D"" height=3D"1" =
width=3D"1" />=0A=
<a =
href=3D"http://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d6=
55303dd/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/ef411bb8-4c40-4274-90c5-f7fe=
c4be5ac8/" style=3D"display:none"></a>=0A=
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height=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
style=3D"background-repeat: no-repeat; background-size: auto; =
background-color: rgb(255, 255, 255);"> <tbody> <tr> <td =
class=3D"wrapper-td" valign=3D"top" align=3D"center" =
style=3D"background-repeat: no-repeat; background-size: auto; =
background-color: rgb(255, 255, 255);"> <table border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" align=3D"center" =
class=3D"main-table" width=3D"100%"> <tbody> <tr> <td align=3D"center" =
class=3D"content"><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"e20ce646-f7ec-5cd6-a1eb-f09dd58d0fc6" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowe20ce646 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot3c43d9bc FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer6bd07aca" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 40px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"40" style=3D"height: 40px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component image-component imagec0dba862" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
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xjsv=3D2.2.4&w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
not-resized" height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115=
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border-box; display: inline-block; border-width: 0px; border-color: =
rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer880ddb09" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 28px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"28" style=3D"height: 28px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component text-component text-desktop texte18c1899" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"font-size: =
12px;"><span style=3D"font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;"><span =
class=3D"link-wrapper" style=3D""><a style=3D"font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; color: rgb(0, 128, 128); font-size: =
14px; text-decoration: none !important;" =
href=3D"https://ccms3.moosend.com/show_campaign/3803c9a3-a74b-4c3a-9e79-1=
b1d655303dd/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" =
target=3D"_blank"><span class=3D"link-color" style=3D"color: rgb(0, 128, =
128); font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: 14px;"><span =
style=3D"color: rgb(0, 128, 128); font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
font-size: 14px;">View this email in your =
browser</span></span></a></span></span></span></p><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile texte18c1899" =
data-component-type=3D"text" data-repeatable-tag=3D"<p =
style=3D"text-align: center; font-family: inherit;"><span =
style=3D"font-size: 12px;"><span style=3D"font-family: =
'Trebuchet MS',Helvetica,sans-serif;"><span =
class=3D"link-wrapper"><a style=3D"font-family: =
'Trebuchet MS', Helvetica, sans-serif; text-decoration: underline; =
color: rgb(0, 128, 128); font-size: 14px;" href=3D" =
ccms3.msnd20.com/show_campaign/3803c9a3-a74b-4c3a-9e79-1b1d655303dd/ef411=
bb8-4c40-4274-90c5-f7fec4be5ac8/"><span =
class=3D"link-color" style=3D"color: rgb(0, 128, 128); =
font-family: 'Trebuchet MS', Helvetica, sans-serif; font-size: =
14px;"><span style=3D"color: rgb(0, 128, 128); font-family: =
'Trebuchet MS', Helvetica, sans-serif; font-size: 14px;">View this =
email in your browser</span></span></a></span></span></span></p>" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
display: none; background-color: transparent;"><tbody><tr><td =
class=3D"element-td text-element-td" style=3D"overflow-wrap: break-word; =
word-break: break-word;"><div class=3D"text_container =
newsletter-main-content" style=3D"padding: 10px; border-width: 0px; =
border-color: rgb(0, 0, 0); border-radius: 0px; border-style: solid; =
color: rgb(77, 76, 76); font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
line-height: 1.3; font-size: 14px;"><p style=3D"text-align: center; =
margin: 0px;"><span style=3D"font-size: 12px;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
class=3D"link-wrapper" style=3D""><a style=3D"font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; color: rgb(0, 128, 128); font-size: =
14px; text-decoration: none !important;" =
href=3D"https://ccms3.moosend.com/show_campaign/3803c9a3-a74b-4c3a-9e79-1=
b1d655303dd/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" =
target=3D"_blank"><span class=3D"link-color" style=3D"color: rgb(0, 128, =
128); font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: 14px;"><span =
style=3D"color: rgb(0, 128, 128); font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
font-size: 14px;">View this email in your =
browser</span></span></a></span></span></span></p><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table></td></tr><=
/tbody></table></td></tr></tbody></table><table =
data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"48b3aa59-2f39-597d-b9e5-3576865a6b0b" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row48b3aa59 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot3afcad07 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer1242b9af" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 10px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"10" style=3D"height: 10px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"6c49734a-b8fe-58af-abf0-c48ac06793e8" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row6c49734a =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotf56b5191 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
image-component imageef3675be" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/783553c888064e87932ff31d5020e715/nut-monthly-1.png?auto=3Dformat%2Ccom=
press&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D568" =
alt=3D"Email Image" class=3D"newsletter-image " height=3D"auto" =
width=3D"568" data-resize-width=3D"568" data-resize-height=3D"71" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/783553c888064e87932ff31d5020e715/nut-monthly-1.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: =
unset;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></t=
body></table><table data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"3d2096b8-2445-58ad-b7ec-a8d42dccde4e" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row3d2096b8 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slota5705ae8 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
text-component text-desktop text9891e85b" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><p style=3D"margin: 0cm; line-height: 115%; font-size: =
12pt; font-family: Aptos, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif;"><span style=3D"font-size: 16px; line-height: =
115%; font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;">We have been thinking =
about AI. Specifically, we have been thinking about how it cannot and =
will not replace genuine, insightful, creative <em style=3D"">human</em> =
content. In fact, around 75% of B2B buyers report that they trust a =
brand more after engaging with consistent, informative =
content.</span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;">Any brand that thinks AI is the answer =
to its growth need to reconsider its approach.</span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"><span style=3D"font-size: 16px; =
line-height: 115%; font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;">Then =
again, we=E2=80=99re a content marketing agency, so of course we would =
say that. So don=E2=80=99t take our word for it =E2=80=94 ask AI itself. =
Here are the drawbacks that ChatGPT offered when we asked it to analyse =
AI content creation.</span></p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: =
16px;"><strong style=3D""><span style=3D"line-height: 115%;">Lack of =
Genuine Human Touch:</span></strong><span style=3D"line-height: 115%;"> =
AI often struggles to convey emotional nuance and empathy that resonate =
authentically with audiences. Marketing that lacks a human touch can =
feel impersonal and may not foster genuine customer =
connections.</span></span></p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: =
16px;"><strong style=3D""><span style=3D"line-height: 115%;">Creativity =
Limitations</span></strong><span style=3D"line-height: 115%;">: AI tends =
to work within existing frameworks, often lacking the ability to =
generate novel or unconventional ideas. While AI can be highly creative =
within certain boundaries, it may struggle to produce highly original =
content that breaks norms or surprises audiences.</span></span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-size: 16px; line-height: 115%; =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"> </span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
font-size: 16px;"><strong style=3D""><span style=3D"line-height: =
115%;">Over-reliance on Data:</span></strong><span style=3D"line-height: =
115%;"> AI is heavily data-driven and may focus more on metrics and =
algorithms than on the intangible aspects of brand identity. Content may =
prioritise SEO optimisation or trends over deeper brand messages or =
long-term goals.</span></span></p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: =
16px;"><strong style=3D""><span style=3D"line-height: 115%;">Risk of =
Repetitiveness:</span></strong><span style=3D"line-height: 115%;"> AI =
models are trained on existing data, which can lead to repetitive ideas =
or even content plagiarism if not properly =
monitored.</span></span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: =
16px;"><strong style=3D""><span style=3D"line-height: 115%;">Brand =
Authenticity Challenges:</span></strong><span style=3D"line-height: =
115%;"> AI content may not always align perfectly with a brand=E2=80=99s =
voice, personality, or mission.=E2=80=9D</span></span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"><span style=3D"font-size: 16px; =
line-height: 115%; font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;">In short, =
everyone (including AI) knows human touch is what grows a =
business.</span></p><p class=3D"fix-android-mail" style=3D"max-width: =
580px; width: 100%; margin: 0px;"></p></div><div><!--[if gte mso =
15]><div style=3D"display: 'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile text9891e85b" =
data-component-type=3D"text" data-repeatable-tag=3D"<p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif;"><span style=3D"font-size: =
16px; line-height: 115%; font-family: 'Trebuchet MS', Helvetica, =
sans-serif;">We have been thinking about AI. Specifically, we have =
been thinking about how it cannot and will not replace genuine, =
insightful, creative <em>human</em> content. In fact, around 75% of B2B =
buyers report that they trust a brand more after engaging with =
consistent, informative content.</span></p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
'Trebuchet MS', Helvetica, sans-serif;">Any brand that thinks AI is =
the answer to its growth need to reconsider its approach.</span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif;"> </p><p style=3D"margin: =
0cm; line-height: 115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"><span style=3D"font-size: 16px; line-height: =
115%; font-family: 'Trebuchet MS', Helvetica, sans-serif;">Then =
again, we=E2=80=99re a content marketing agency, so of course we would =
say that. So don=E2=80=99t take our word for it =E2=80=94 ask AI itself. =
Here are the drawbacks that ChatGPT offered when we asked it to analyse =
AI content creation.</span></p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span =
style=3D"font-family: 'Trebuchet MS', Helvetica, sans-serif; =
font-size: 16px;"><strong><span style=3D"line-height: =
115%;">Lack of Genuine Human Touch:</span></strong><span =
style=3D"line-height: 115%;"> AI often struggles to convey =
emotional nuance and empathy that resonate authentically with audiences. =
Marketing that lacks a human touch can feel impersonal and may not =
foster genuine customer connections.</span></span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif;"> </p><p style=3D"margin: =
0cm; line-height: 115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"><span style=3D"font-family: 'Trebuchet MS', =
Helvetica, sans-serif; font-size: 16px;"><strong><span =
style=3D"line-height: 115%;">Creativity =
Limitations</span></strong><span style=3D"line-height: =
115%;">: AI tends to work within existing frameworks, often lacking =
the ability to generate novel or unconventional ideas. While AI can be =
highly creative within certain boundaries, it may struggle to produce =
highly original content that breaks norms or surprises =
audiences.</span></span></p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
'Trebuchet MS', Helvetica, sans-serif;"> </span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif;"><span style=3D"font-family: =
'Trebuchet MS', Helvetica, sans-serif; font-size: =
16px;"><strong><span style=3D"line-height: =
115%;">Over-reliance on Data:</span></strong><span =
style=3D"line-height: 115%;"> AI is heavily data-driven and =
may focus more on metrics and algorithms than on the intangible aspects =
of brand identity. Content may prioritise SEO optimisation or trends =
over deeper brand messages or long-term goals.</span></span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif;"> </p><p style=3D"margin: =
0cm; line-height: 115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"><span style=3D"font-family: 'Trebuchet MS', =
Helvetica, sans-serif; font-size: 16px;"><strong><span =
style=3D"line-height: 115%;">Risk of =
Repetitiveness:</span></strong><span style=3D"line-height: =
115%;"> AI models are trained on existing data, which can lead to =
repetitive ideas or even content plagiarism if not properly =
monitored.</span></span></p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span =
style=3D"font-family: 'Trebuchet MS', Helvetica, sans-serif; =
font-size: 16px;"><strong><span style=3D"line-height: =
115%;">Brand Authenticity Challenges:</span></strong><span =
style=3D"line-height: 115%;"> AI content may not always align =
perfectly with a brand=E2=80=99s voice, personality, or =
mission.=E2=80=9D</span></span></p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
'Trebuchet MS', Helvetica, sans-serif;">In short, everyone =
(including AI) knows human touch is what grows a business.</span></p>" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
display: none; background-color: transparent;"><tbody><tr><td =
class=3D"element-td text-element-td" style=3D"overflow-wrap: break-word; =
word-break: break-word;"><div class=3D"text_container =
newsletter-main-content" style=3D"padding: 10px; border-width: 0px; =
border-color: rgb(0, 0, 0); border-radius: 0px; border-style: solid; =
color: rgb(77, 76, 76); font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
line-height: 1.3; font-size: 14px;"><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;">We have been thinking about AI. =
Specifically, we have been thinking about how it cannot and will not =
replace genuine, insightful, creative <em style=3D"">human</em> content. =
In fact, around 75% of B2B buyers report that they trust a brand more =
after engaging with consistent, informative content.</span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"><span style=3D"font-size: 16px; =
line-height: 115%; font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;">Any brand =
that thinks AI is the answer to its growth need to reconsider its =
approach.</span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;">Then again, we=E2=80=99re a content =
marketing agency, so of course we would say that. So don=E2=80=99t take =
our word for it =E2=80=94 ask AI itself. Here are the drawbacks that =
ChatGPT offered when we asked it to analyse AI content =
creation.</span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: =
16px;"><strong style=3D""><span style=3D"line-height: 115%;">Lack of =
Genuine Human Touch:</span></strong><span style=3D"line-height: 115%;"> =
AI often struggles to convey emotional nuance and empathy that resonate =
authentically with audiences. Marketing that lacks a human touch can =
feel impersonal and may not foster genuine customer =
connections.</span></span></p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: =
16px;"><strong style=3D""><span style=3D"line-height: 115%;">Creativity =
Limitations</span></strong><span style=3D"line-height: 115%;">: AI tends =
to work within existing frameworks, often lacking the ability to =
generate novel or unconventional ideas. While AI can be highly creative =
within certain boundaries, it may struggle to produce highly original =
content that breaks norms or surprises audiences.</span></span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-size: 16px; line-height: 115%; =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"> </span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
font-size: 16px;"><strong style=3D""><span style=3D"line-height: =
115%;">Over-reliance on Data:</span></strong><span style=3D"line-height: =
115%;"> AI is heavily data-driven and may focus more on metrics and =
algorithms than on the intangible aspects of brand identity. Content may =
prioritise SEO optimisation or trends over deeper brand messages or =
long-term goals.</span></span></p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: =
16px;"><strong style=3D""><span style=3D"line-height: 115%;">Risk of =
Repetitiveness:</span></strong><span style=3D"line-height: 115%;"> AI =
models are trained on existing data, which can lead to repetitive ideas =
or even content plagiarism if not properly =
monitored.</span></span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: =
16px;"><strong style=3D""><span style=3D"line-height: 115%;">Brand =
Authenticity Challenges:</span></strong><span style=3D"line-height: =
115%;"> AI content may not always align perfectly with a brand=E2=80=99s =
voice, personality, or mission.=E2=80=9D</span></span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"><span style=3D"font-size: 16px; =
line-height: 115%; font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;">In short, =
everyone (including AI) knows human touch is what grows a =
business.</span></p><p class=3D"fix-android-mail" style=3D"max-width: =
580px; width: 100%; margin: 0px;"></p></div><div><!--[if gte mso =
15]><div style=3D"display: 'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table></td></tr></tbody=
></table></td></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"e9bcf2b6-3fe4-5afb-bb95-6f23e55a94e5" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowe9bcf2b6 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot6d3f4cae FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacera6d6a706" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 0px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"0" style=3D"height: 0px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"6151f47d-a839-5866-b1da-5669d407c329" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row6151f47d =
non-responsive" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotdcabdca7 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer8a09e258" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 0px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"0" style=3D"height: 0px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"a05305c1-813f-5ce7-8b81-ec8bd0550d85" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowa05305c1 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotc7bbcf79 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer51d5ef69" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component image-component image0b891bcd" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=3Dformat%2C=
compress&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D600" =
alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacer31d83518" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"40e0b9a5-c1b3-50fa-ba1f-4e515c2031d8" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row40e0b9a5 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot2e871dbc FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
text-component text-desktop texte4ae26fe" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><div class=3D"OutlineElement Ltr SCXW31212532 BCX0" =
style=3D""><p style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-size: 16px; line-height: 115%; =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;">What makes great =
marketing? If I were to boil it down, it would be creativity, empathy, =
and human insight. What all of those have in common, is that AI =
can=E2=80=99t offer them. AI is brilliant at analysing data, but the =
magic happens when data meets imagination. That=E2=80=99s why tailored =
content marketing converts prospects six times better than other =
strategies.</span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;">Simply relying on AI only amplifies =
the bad habits at the root of ineffective marketing: no real =
understanding of pain points or how to communicate them; bland messages =
that don=E2=80=99t resonate or prompt a response; failure to reach the =
right people at the right time.<br style=3D""><br =
style=3D""></span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"><span style=3D"font-size: 16px; =
line-height: 115%; font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;">When I =
first fell in love with marketing, I realised that marketing gets =
results when it speaks like a business=E2=80=99s best salesperson. =
That=E2=80=99s because results don=E2=80=99t come from graphs or =
marketing templates, but from the commercial instinct =E2=80=94 a =
genuine grasp of how to communicate a solution to those who need it =
leaves marketing spiel in the dust.<br style=3D""><br style=3D"">As a =
business owner, I understand the ups and downs that come with running a =
company, and I know how vital it is to make every investment count. That =
is why I promise our clients I would never recommend an investment I =
wouldn=E2=80=99t make for my own business.</span></p><p style=3D"margin: =
0cm; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"> </p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
font-size: 16px;"><span style=3D"line-height: 115%;">Our =
commercially-minded approach ensures that every campaign is focused on =
real, measurable results. If you are looking to strengthen your brand or =
improve your marketing pipeline, why don=E2=80=99t we put a short call =
in the diary? My email address is </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" =
style=3D"text-decoration: none !important;" target=3D"_blank"><span =
style=3D"line-height: =
115%;">jenny.knighting@nutcrackeragency.com</span></a><span =
style=3D"line-height: 115%;"> =E2=80=94 please let me know when would =
suit you to talk.</span></span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile texte4ae26fe" =
data-component-type=3D"text" data-repeatable-tag=3D"<div =
class=3D"OutlineElement Ltr SCXW31212532 BCX0"><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif;"><span style=3D"font-size: =
16px; line-height: 115%; font-family: 'Trebuchet MS', Helvetica, =
sans-serif;">What makes great marketing? If I were to boil it down, =
it would be creativity, empathy, and human insight. What all of those =
have in common, is that AI can=E2=80=99t offer them. AI is brilliant at =
analysing data, but the magic happens when data meets imagination. =
That=E2=80=99s why tailored content marketing converts prospects six =
times better than other strategies.</span></p><p style=3D"margin: =
0cm; line-height: 115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"> </p><p style=3D"margin: 0cm; line-height: =
115%; font-size: 12pt; font-family: Aptos, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
'Trebuchet MS', Helvetica, sans-serif;">Simply relying on AI only =
amplifies the bad habits at the root of ineffective marketing: no real =
understanding of pain points or how to communicate them; bland messages =
that don=E2=80=99t resonate or prompt a response; failure to reach the =
right people at the right time.<br><br></span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif;"><span style=3D"font-size: =
16px; line-height: 115%; font-family: 'Trebuchet MS', Helvetica, =
sans-serif;">When I first fell in love with marketing, I realised =
that marketing gets results when it speaks like a business=E2=80=99s =
best salesperson. That=E2=80=99s because results don=E2=80=99t come from =
graphs or marketing templates, but from the commercial instinct =
=E2=80=94 a genuine grasp of how to communicate a solution to those who =
need it leaves marketing spiel in the dust.<br><br>As a business owner, =
I understand the ups and downs that come with running a company, and I =
know how vital it is to make every investment count. That is why I =
promise our clients I would never recommend an investment I =
wouldn=E2=80=99t make for my own business.</span></p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif;"> </p><p style=3D"margin: =
0cm; line-height: 115%; font-size: 12pt; font-family: Aptos, =
sans-serif;"><span style=3D"font-family: 'Trebuchet MS', =
Helvetica, sans-serif; font-size: 16px;"><span =
style=3D"line-height: 115%;">Our commercially-minded approach =
ensures that every campaign is focused on real, measurable results. If =
you are looking to strengthen your brand or improve your marketing =
pipeline, why don=E2=80=99t we put a short call in the diary? My email =
address is </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com"><span =
style=3D"line-height: =
115%;">jenny.knighting@nutcrackeragency.com</span></a><span =
style=3D"line-height: 115%;"> =E2=80=94 please let me know =
when would suit you to talk.</span></span></p></div>" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"600" style=3D"clear: both; display: none; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: solid; color: rgb(77, 76, 76); =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><div class=3D"OutlineElement Ltr SCXW31212532 BCX0" =
style=3D""><p style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; =
font-family: Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-size: 16px; line-height: 115%; =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;">What makes great =
marketing? If I were to boil it down, it would be creativity, empathy, =
and human insight. What all of those have in common, is that AI =
can=E2=80=99t offer them. AI is brilliant at analysing data, but the =
magic happens when data meets imagination. That=E2=80=99s why tailored =
content marketing converts prospects six times better than other =
strategies.</span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"> </p><p style=3D"margin: 0cm; =
line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"><span =
style=3D"font-size: 16px; line-height: 115%; font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;">Simply relying on AI only amplifies =
the bad habits at the root of ineffective marketing: no real =
understanding of pain points or how to communicate them; bland messages =
that don=E2=80=99t resonate or prompt a response; failure to reach the =
right people at the right time.<br style=3D""><br =
style=3D""></span></p><p style=3D"margin: 0cm; line-height: 115%; =
font-size: 12pt; font-family: Aptos, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif;"><span style=3D"font-size: 16px; =
line-height: 115%; font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;">When I =
first fell in love with marketing, I realised that marketing gets =
results when it speaks like a business=E2=80=99s best salesperson. =
That=E2=80=99s because results don=E2=80=99t come from graphs or =
marketing templates, but from the commercial instinct =E2=80=94 a =
genuine grasp of how to communicate a solution to those who need it =
leaves marketing spiel in the dust.<br style=3D""><br style=3D"">As a =
business owner, I understand the ups and downs that come with running a =
company, and I know how vital it is to make every investment count. That =
is why I promise our clients I would never recommend an investment I =
wouldn=E2=80=99t make for my own business.</span></p><p style=3D"margin: =
0cm; line-height: 115%; font-size: 12pt; font-family: Aptos, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;"> </p><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
font-size: 16px;"><span style=3D"line-height: 115%;">Our =
commercially-minded approach ensures that every campaign is focused on =
real, measurable results. If you are looking to strengthen your brand or =
improve your marketing pipeline, why don=E2=80=99t we put a short call =
in the diary? My email address is </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" =
style=3D"text-decoration: none !important;" target=3D"_blank"><span =
style=3D"line-height: =
115%;">jenny.knighting@nutcrackeragency.com</span></a><span =
style=3D"line-height: 115%;"> =E2=80=94 please let me know when would =
suit you to talk.</span></span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacer2eecb0af" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
image-component image9db434d7" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/ac8007d0d9d84fc8b68c140b21864f42/nut-monthly.png?auto=3Dformat%2Ccompr=
ess&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D600" =
alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/ac8007d0d9d84fc8b68c140b21864f42/nut-monthly.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacerdd052ca8" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 30px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"30" style=3D"height: 30px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"TWO_THIRDS_RIGHT" =
data-row-id=3D"c40b18c8-b7be-5402-8dd2-5c57e8971762" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowc40b18c8 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotd682b863 ONE_THIRD" =
data-structure-type=3D"slot" data-slot-type=3D"ONE_THIRD" width=3D"181" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 181px; width: 181px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
image-component image873f80a8" data-component-type=3D"image" =
data-parent-slot-type=3D"ONE_THIRD" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"181" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/8ad98cca597d4cca9246cdeb55bb3d3f/nut-monthly_square-1.png?auto=3Dforma=
t%2Ccompress&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D362" =
alt=3D"Missguided Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"181" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/8ad98cca597d4cca9246cdeb55bb3d3f/nut-monthly_square-1.png=
" align=3D"bottom" style=3D"box-sizing: border-box; display: =
inline-block; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer8ef3089f" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"181" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 53px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"53" style=3D"height: 53px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component spacer-component spacer4aca8e7f" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"181" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 53px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"53" style=3D"height: 53px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td><td =
class=3D"slot-spacing CENTER" width=3D"38"><table cellspacing=3D"0" =
cellpadding=3D"0" =
width=3D"38"><tbody><tr><td></td></tr></tbody></table></td><td =
class=3D"slot slot56913b2a TWO_THIRDS" data-structure-type=3D"slot" =
data-slot-type=3D"TWO_THIRDS" width=3D"381" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 381px; width: 381px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text2a45c133" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"381" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"color: rgb(142, 27, 85); =
font-size: 14px;"><strong style=3D"">The human touch: storytelling for =
business growth</strong></span></p><p style=3D"margin: =
0px;"> </p><p style=3D"margin: 0px;"><span style=3D"font-size: =
14px;">One of the most human instincts is to tell stories. It also =
happens to be the best way to communicate information and inspire =
action. It is something that AI can do, but not something that it can do =
well. Here is how to use storytelling to grow your =
business.</span></p><p style=3D"margin: 0px;"> </p><p =
style=3D"margin: 0px;"><span style=3D"font-size: 14px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d=
655303dd/31937f4a-13a0-4850-b2d1-efbf7f51393f/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"text-decoration: none !important;" =
target=3D"_blank">READ MORE</a></span></p><div style=3D""><div =
style=3D""><div style=3D""><p style=3D"margin: =
0px;"> </p></div></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 361px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile text2a45c133" =
data-component-type=3D"text" data-repeatable-tag=3D"<p><span =
style=3D"color: rgb(142, 27, 85); font-size: =
14px;"><strong>The human touch: storytelling for business =
growth</strong></span></p><p> </p><p><span style=3D"font-size: =
14px;">One of the most human instincts is to tell stories. It also =
happens to be the best way to communicate information and inspire =
action. It is something that AI can do, but not something that it can do =
well. Here is how to use storytelling to grow your =
business.</span></p><p> </p><p><span style=3D"font-size: =
14px;"><a =
href=3D"https://www.nutcrackeragency.com/blog/content-marketing-and-=
seo/the-nutcracker-guide-to-b2b-storytelling/">READ =
MORE</a></span></p><div><div><div><p> </p></div></div></div>" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"381" style=3D"clear: both; =
display: none; background-color: transparent;"><tbody><tr><td =
class=3D"element-td text-element-td" style=3D"overflow-wrap: break-word; =
word-break: break-word;"><div class=3D"text_container =
newsletter-main-content" style=3D"padding: 10px; border-width: 0px; =
border-color: rgb(0, 0, 0); border-radius: 0px; border-style: solid; =
color: rgb(77, 76, 76); font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
line-height: 1.3; font-size: 14px;"><p style=3D"margin: 0px;"><span =
style=3D"color: rgb(142, 27, 85); font-size: 14px;"><strong =
style=3D"">The human touch: storytelling for business =
growth</strong></span></p><p style=3D"margin: 0px;"> </p><p =
style=3D"margin: 0px;"><span style=3D"font-size: 14px;">One of the most =
human instincts is to tell stories. It also happens to be the best way =
to communicate information and inspire action. It is something that AI =
can do, but not something that it can do well. Here is how to use =
storytelling to grow your business.</span></p><p style=3D"margin: =
0px;"> </p><p style=3D"margin: 0px;"><span style=3D"font-size: =
14px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d=
655303dd/31937f4a-13a0-4850-b2d1-efbf7f51393f/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"text-decoration: none !important;" =
target=3D"_blank">READ MORE</a></span></p><div style=3D""><div =
style=3D""><div style=3D""><p style=3D"margin: =
0px;"> </p></div></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 361px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacerfab950bf" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 30px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"30" style=3D"height: 30px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
spacer-component spacer74201469" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"381" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 30px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"30" style=3D"height: 30px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"TWO_THIRDS_RIGHT" =
data-row-id=3D"4d249063-0fe5-544b-a1ef-2b5615269895" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row4d249063 =
non-responsive" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot9497e3a4 ONE_THIRD" =
data-structure-type=3D"slot" data-slot-type=3D"ONE_THIRD" width=3D"181" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 181px; width: 181px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
image-component imageacaee21b" data-component-type=3D"image" =
data-parent-slot-type=3D"ONE_THIRD" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"181" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/58a53e9c82cb4ed995ed014662f32d7f/nut-monthly_square.png?auto=3Dformat%=
2Ccompress&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D362" =
alt=3D"Missguided Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"181" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/58a53e9c82cb4ed995ed014662f32d7f/nut-monthly_square.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacer4772fdb0" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"181" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 53px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"53" style=3D"height: 53px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
spacer-component spacer06f2f3d7" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"181" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 53px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"53" style=3D"height: 53px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table></td><td =
class=3D"slot-spacing CENTER" width=3D"38"><table cellspacing=3D"0" =
cellpadding=3D"0" =
width=3D"38"><tbody><tr><td></td></tr></tbody></table></td><td =
class=3D"slot slota70ab5b3 TWO_THIRDS" data-structure-type=3D"slot" =
data-slot-type=3D"TWO_THIRDS" width=3D"381" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 381px; width: 381px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text099436ed" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"381" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"color: rgb(142, 27, 85);"><strong =
style=3D"">AI is not a thought leader, but you are</strong></span></p><p =
style=3D"margin: 0px;"> </p><p style=3D"margin: 0px;">100 =
AI-written articles will achieve less than one piece of genuine insight =
from a business leader. Anyone can click a button to create an article, =
but only you can offer the value of your experience and expertise. That =
is what creates trust, and that is why brands that actively prioritise =
content marketing generate up to 67% more leads than those that do =
not.</p><p style=3D"margin: 0px;"> </p><p style=3D"margin: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d=
655303dd/52205d32-969c-433f-9dbf-941d7a7957fb/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"text-decoration: none !important;" =
target=3D"_blank">READ MORE</a></p><div style=3D""><p style=3D"margin: =
0px;"> </p></div><p class=3D"fix-android-mail" style=3D"max-width: =
361px; width: 100%; margin: 0px;"></p></div><div><!--[if gte mso =
15]><div style=3D"display: 'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile text099436ed" =
data-component-type=3D"text" data-repeatable-tag=3D"<p><span =
style=3D"color: rgb(142, 27, 85);"><strong>AI is not a thought =
leader, but you are</strong></span></p><p> </p><p>100 AI-written =
articles will achieve less than one piece of genuine insight from a =
business leader. Anyone can click a button to create an article, but =
only you can offer the value of your experience and expertise. That is =
what creates trust, and that is why brands that actively prioritise =
content marketing generate up to 67% more leads than those that do =
not.</p><p> </p><p><a =
href=3D"https://www.nutcrackeragency.com/blog/content-marketing-and-=
seo/the-b2b-guide-to-thought-leadership-content-and-why-it-is-important/&=
quot;>READ MORE</a></p><div><p> </p></div>" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"381" style=3D"clear: both; display: none; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: solid; color: rgb(77, 76, 76); =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><p style=3D"margin: 0px;"><span style=3D"color: =
rgb(142, 27, 85);"><strong style=3D"">AI is not a thought leader, but =
you are</strong></span></p><p style=3D"margin: 0px;"> </p><p =
style=3D"margin: 0px;">100 AI-written articles will achieve less than =
one piece of genuine insight from a business leader. Anyone can click a =
button to create an article, but only you can offer the value of your =
experience and expertise. That is what creates trust, and that is why =
brands that actively prioritise content marketing generate up to 67% =
more leads than those that do not.</p><p style=3D"margin: =
0px;"> </p><p style=3D"margin: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d=
655303dd/52205d32-969c-433f-9dbf-941d7a7957fb/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"text-decoration: none !important;" =
target=3D"_blank">READ MORE</a></p><div style=3D""><p style=3D"margin: =
0px;"> </p></div><p class=3D"fix-android-mail" style=3D"max-width: =
361px; width: 100%; margin: 0px;"></p></div><div><!--[if gte mso =
15]><div style=3D"display: 'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacer2e45651e" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 30px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"30" style=3D"height: 30px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"TWO_THIRDS_RIGHT" =
data-row-id=3D"72675b52-07bd-516b-9736-2cd78589d9ba" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row72675b52 =
non-responsive" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slota6bdf5b4 ONE_THIRD" =
data-structure-type=3D"slot" data-slot-type=3D"ONE_THIRD" width=3D"181" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 181px; width: 181px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
image-component image2726d3eb" data-component-type=3D"image" =
data-parent-slot-type=3D"ONE_THIRD" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"181" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/b5005a9718d54a84b10878550409339d/nutcracker-march-blogs-1200-x-1200-px=
-1.png?auto=3Dformat%2Ccompress&dpr=3D1&fit=3Dclip&ixjsv=3D2.=
2.4&w=3D352" alt=3D"Missguided Image" class=3D"newsletter-image " =
height=3D"auto" width=3D"176" data-resize-width=3D"176" =
data-resize-height=3D"176" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/b5005a9718d54a84b10878550409339d/nutcracker-march-blogs-1=
200-x-1200-px-1.png" align=3D"bottom" style=3D"box-sizing: border-box; =
display: inline-block; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer34163e23" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"181" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 5px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"5" style=3D"height: 5px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table></td><td =
class=3D"slot-spacing CENTER" width=3D"38"><table cellspacing=3D"0" =
cellpadding=3D"0" =
width=3D"38"><tbody><tr><td></td></tr></tbody></table></td><td =
class=3D"slot slotdc32e1a6 TWO_THIRDS" data-structure-type=3D"slot" =
data-slot-type=3D"TWO_THIRDS" width=3D"381" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 381px; width: 381px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text2fa658e7" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"381" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"color: rgb(142, 27, 85);"><strong =
style=3D"">AI can make anything boring. Humans can make anything =
interesting.</strong></span></p><p style=3D"margin: 0px;"> </p><p =
style=3D"margin: 0px;">Think you might as well use AI content because =
your offering is boring anyway? Whatever your business does, when the =
right creativity meets the right commercials, anything can be =
interesting. Here=E2=80=99s why and how.</p><p style=3D"margin: =
0px;"> </p><p style=3D"margin: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d=
655303dd/65cd3d34-643a-4937-80e5-449d0c183d51/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"text-decoration: none !important;" =
target=3D"_blank">READ MORE</a></p><div style=3D""><div style=3D""><p =
style=3D"margin: 0px;"> </p></div></div><p =
class=3D"fix-android-mail" style=3D"max-width: 361px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile text2fa658e7" =
data-component-type=3D"text" data-repeatable-tag=3D"<p><span =
style=3D"color: rgb(142, 27, 85);"><strong>AI can make =
anything boring. Humans can make anything =
interesting.</strong></span></p><p> </p><p>Think you might as well =
use AI content because your offering is boring anyway? Whatever your =
business does, when the right creativity meets the right commercials, =
anything can be interesting. Here=E2=80=99s why and =
how.</p><p> </p><p><a =
href=3D"https://www.nutcrackeragency.com/blog/sales-and-lead-generat=
ion/worried-your-offering-is-too-boring-for-serious-lead-generation-good-=
news-it-isn-t/">READ =
MORE</a></p><div><div><p> </p></div></div>" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"381" style=3D"clear: both; display: none; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: solid; color: rgb(77, 76, 76); =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><p style=3D"margin: 0px;"><span style=3D"color: =
rgb(142, 27, 85);"><strong style=3D"">AI can make anything boring. =
Humans can make anything interesting.</strong></span></p><p =
style=3D"margin: 0px;"> </p><p style=3D"margin: 0px;">Think you =
might as well use AI content because your offering is boring anyway? =
Whatever your business does, when the right creativity meets the right =
commercials, anything can be interesting. Here=E2=80=99s why and =
how.</p><p style=3D"margin: 0px;"> </p><p style=3D"margin: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d=
655303dd/65cd3d34-643a-4937-80e5-449d0c183d51/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"text-decoration: none !important;" =
target=3D"_blank">READ MORE</a></p><div style=3D""><div style=3D""><p =
style=3D"margin: 0px;"> </p></div></div><p =
class=3D"fix-android-mail" style=3D"max-width: 361px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacer022ee90f" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 30px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"30" style=3D"height: 30px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
spacer-component spacer68e09682" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"381" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 10px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"10" style=3D"height: 10px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"aa750c23-be64-5012-9f9b-90a3d04909fd" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowaa750c23 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot6cba65b0 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer04c56659" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component text-component text-desktop textb7ed04f0" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile textb7ed04f0" =
data-component-type=3D"text" data-repeatable-tag=3D"<div><p =
style=3D"text-align: center;"><span style=3D"color: =
rgb(0, 0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto">What=E2=80=99s your story =E2=80=93 and =
why should it matter to your audience?</span><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;3355515=
50&quot;:2,&quot;335551620&quot;:2,&quot;335559739&qu=
ot;:160,&quot;335559740&quot;:259}"> </span></span></p>=
</div><div style=3D"text-align: center;"><p><span =
style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto">We want to =
hear it. Call <strong>020 3941 0305</strong></span><strong><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;3355515=
50&quot;:2,&quot;335551620&quot;:2,&quot;335559739&qu=
ot;:160,&quot;335559740&quot;:259}"> </span></strong></=
span></p></div><div><p style=3D"text-align: center;"><span =
style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto">Or message =
<strong>hello@nutcrackeragency.com</strong></span><strong><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;3355515=
50&quot;:2,&quot;335551620&quot;:2,&quot;335559739&qu=
ot;:160,&quot;335559740&quot;:259}"> </span></strong></=
span></p></div>" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: solid; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer13d88343" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button1884861a" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d=
655303dd/69f2c0cf-fe8e-4788-adfa-a07c328041db/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Contact Nutcracker =
today</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer5729e3e5" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
image-component image45d3df93" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/3803c9a3-a74b-4c3a-9e79-1b1d=
655303dd/22dd3983-6d80-4de8-bbd9-0d86d2a5ece0/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" target=3D"_blank" class=3D"newsletter-image-link" =
style=3D"line-height: 1px; text-align: left; text-decoration: none =
!important;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
7e-e8d2ace98f7b?auto=3Dformat%2Ccompress&dpr=3D1&fit=3Dclip&i=
xjsv=3D2.2.4&w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
not-resized" height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115=
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