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From: "Kevin Riley" <kevin@coaching-360.co.uk>
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Subject: =?UTF-8?Q?Bob=2C_=F0=9F=9B=A0=EF=B8=8F_Fix_this_before_chasing?=
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A quick way to check whether lead generation is really the problem. ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏
360 View:
Weekly Business Tip, Tool, Resource for business leaders.
Hi Bob,
We had a full room at our event this week, which was great to see. But the
useful bit was not the number of people in the room. It was the
conversations.
Different businesses, different sectors, different stages. Same questions
coming up in slightly different ways.
“How do we make more from what we already have?”
And:
“How do we stop relying on referrals and word of mouth to keep the pipeline
moving?”
Both are good questions. Both matter. But they need different answers.
Tip:
Don’t confuse more activity with a better business
When things feel tight, most owners look for more. More leads, more
meetings, more sales, more people, more output.
Sometimes that is exactly what is needed. But sometimes the business is
already busy enough. It just is not converting enough of that activity into
profit, cash, or proper progress.
Before you chase more, ask whether the business is making enough from what
it already has. More leads into a leaky business usually creates more work,
not a better business.
Tool:
Work out which problem comes first
If you could only fix one of these in the next 90 days, which would make the
biggest difference?
1. We need more of the right enquiries.
2. We need to convert more of the enquiries we already get.
3. We need to make more profit from the work we already do.
4. We need to stop wasting time on the wrong type of customer.
5. We need more consistency, not more ideas.
There is usually one that stands out. That is your starting point. Not the
thing that sounds most exciting. The thing that would remove the most
pressure.
Hit reply if you'd like to soundboard any.
Resource:
Two 'worth a look' workshops
These are not Coaching 360 events, but they may be useful depending on what
you are focused on at the moment.
I’m sharing them because both topics come up a lot in conversations with
business owners. More profit and more leads both sound attractive. The
important bit is knowing which one would make the biggest difference first.
More than WOM
Stop Relying on Word of Mouth
If the bigger issue is lead generation, and you want the business to be less
reliant on word of mouth, this one looks more relevant:
How to Make 61% More Profit in 2026
If the bigger issue is lead generation, and you want the business to be
less reliant on word of mouth, this one looks more relevant:
61% More Profit
When sales feel slow, it is easy to assume the problem is lead generation.
Sometimes it is. But not always.
It might be pricing. It might be conversion. It might be margin. It might be
the type of work you are winning. It might be that the team are busy
delivering work that was never profitable enough in the first place.
That is why I always encourage business owners to slow down before they
decide what needs fixing. Not for weeks. Just long enough to diagnose
properly.
The wrong fix can make the business busier without making it better. And no
owner needs more of that.
Have a good week!
Kevin
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=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD
</div>
=20
<!--[if gte mso 9]>
<v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t">
<v:fill type=3D"tile" color=3D"#ffffff"/>
</v:background>
<![endif]-->
<div class=3D"hse-body-background" lang=3D"en" =
style=3D"background-color:#ffffff" bgcolor=3D"#ffffff">
<table role=3D"presentation" class=3D"hse-body-wrapper-table" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; =
width:100% !important; min-width:320px !important; height:100% =
!important" width=3D"100%" height=3D"100%">
<tbody><tr>
<td class=3D"hse-body-wrapper-td" valign=3D"top" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding-top:10px; padding-bottom:20px">
<div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"dnd_area"> <div =
id=3D"section-0" class=3D"hse-section hse-section-first" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-top =
hse-border-m hse-border-top-m" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; border-left:1px solid #cccccc; =
border-right:1px solid #cccccc; box-sizing:border-box; border-top:1px =
solid #cccccc; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc;border-top:1px solid #cccccc" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
class=3D"hse-border hse-border-top hse-border-m hse-border-top-m" =
width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-0-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364686199714" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175364686199714_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b">360 =
View: </h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%">Weekly Business =
Tip, Tool, Resource for business leaders.</h3>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Hi Bob,</p>
<p data-start=3D"437" data-end=3D"468" =
style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">We had a full room at our event this week, =
which was great to see. But the useful bit was not the number of people =
in the room. It was the conversations.</p>
<p style=3D"line-height:175%">Different businesses, different sectors, =
different stages. Same questions coming up in slightly different =
ways.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">=E2=80=9CHow do we make more from what we =
already have?=E2=80=9D</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">And:</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">=E2=80=9CHow do we stop relying on =
referrals and word of mouth to keep the pipeline moving?=E2=80=9D</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Both are good questions. Both matter. But =
they need different answers.</p>
<p =
style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tabl=
e>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1763295939940" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1763295939940_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548584610555" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542558404709" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542558404709_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" data-start=3D"1512" data-end=3D"1556" =
align=3D"left"><strong data-start=3D"1512" data-end=3D"1556">Tip: =
</strong></h2>
<h3 data-start=3D"755" data-end=3D"811" style=3D"font-size:17px; =
margin:0; line-height:175%">Don=E2=80=99t confuse more activity with a =
better business </h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1768770165470" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770165470_1" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17554653412884" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17554653412884_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">When things feel tight, most owners look for =
more. More leads, more meetings, more sales, more people, more =
output.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Sometimes that is exactly what is needed. =
But sometimes the business is already busy enough. It just is not =
converting enough of that activity into profit, cash, or proper =
progress.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Before you chase more, ask whether the =
business is making enough from what it already has. More leads into a =
leaky business usually creates more work, not a better =
business.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1762723963822" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1762723963822_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17621195735972" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:50%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:279px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425627578511" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175425627578511_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" data-start=3D"1984" data-end=3D"2049" =
align=3D"left"><strong data-start=3D"1984" data-end=3D"2049">Tool: =
</strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:left" data-start=3D"1984" data-end=3D"2049" =
align=3D"left"> Work out which problem comes =
first </h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1768770929066" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770929066_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548606406519" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17548606406519_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">If you could only fix one of these in the =
next 90 days, which would make the biggest difference?</p>
<ol style=3D"line-height:175%">
<li>We need more of the right enquiries.</li>
<li>We need to convert more of the enquiries we already get.</li>
<li>We need to make more profit from the work we already do.</li>
<li>We need to stop wasting time on the wrong type of customer.</li>
<li>We need more consistency, not more ideas.</li>
</ol>
<p style=3D"line-height:175%">There is usually one that stands out. That =
is your starting point. Not the thing that sounds most exciting. The =
thing that would remove the most pressure.<br><br>Hit reply if you'd =
like to soundboard any.</p>
<p =
style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tabl=
e>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1764949818057" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1764949818057_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425609215310" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542548310233" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542548310233_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" align=3D"left"><strong data-start=3D"228" =
data-end=3D"261">Resource:</strong></h2>
<p style=3D"line-height:175%"><strong> Two 'worth a look' =
workshops</strong></p></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17578695741032" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17578695741032_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">These are not Coaching 360 events, but they =
may be useful depending on what you are focused on at the moment.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">I=E2=80=99m sharing them because both =
topics come up a lot in conversations with business owners. More profit =
and more leads both sound attractive. The important bit is knowing which =
one would make the biggest difference =
first. </p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1782669632405" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:398px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"398" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:398px">
<![endif]-->
<div id=3D"column_1782669632405_0" class=3D"hse-column hse-size-8">
<div id=3D"hs_cos_wrapper_module_17826698609142" =
class=3D"hs_cos_wrapper hs_cos_wrapper_widget =
hs_cos_wrapper_type_module" style=3D"color: inherit; font-size: inherit; =
line-height: inherit;" data-hs-cos-general-type=3D"widget" =
data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" =
role=3D"presentation" width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" =
style=3D"font-family:Tahoma, sans-serif; color:#000000; =
word-break:break-word; text-align:center; padding:10px 20px; =
font-size:0px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VW=
CQ6q6qXcTfVf6YPS1XjGKFVkMXxJ5QSsT2N6D7jZ45kBVzW95jVnq6lZ3q1W779nZc7t_cL7W=
3XQrd-4rtGZVW3z-y5-81zf22W6CR70B2TTDWkVzd26x3yB6NDW68796b60p6x5W1wn6zg5kF=
cXTW3q-S4Z92VlGCN1Qfy8pbbNC8N75645_M2X5rW5XczGV8gmvd0W5tc5m-16hTfQW5BxC_s=
6FXcfgW3lfrrL5nmgVdW708dbR6JRkv1Vtx3ZZ65z-mbW1KZdd61C3TZZW3qLzw63-7rpbW7b=
h9cq85L9BfW4_cxP27SXjl2W230Wq21MJR2zN3CL2gdCSwgCW7kvFKf1NXRtfN1k206TmLj87=
V4YY214HqsD-N3MVGcD2hdN4W1DzvNB1jC_vBW7BWS8P61nVrRW4l_6cC3fQ1RDVdK7jq31BW=
4RW6FVDLQ3V-Gh2W5C7DgF6s_L6ZW2t3jZ218Dx5NW4JcP8R8BZ2Z8W6YYVQ79ftY7hW772Sz=
T8nF4CSW3y_k3b86RTtpW5hBTmn14k_DcW5JpB8j3m9RF_W5lPvpg8_v91wW5TLZdq7txdSpW=
4cfnPL83FbSwW4rPN1B129qJFW8bbccV5SvDYRW94QjdK2WtRddW4rdGvd2dwHwBf65xgLz04=
" target=3D"_blank" style=3D"color:#00a4bd" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"2xTDS96m">
<img alt=3D"Screenshot 2026-06-28 190412" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Screensh=
ot%202026-06-28%20190412.png?width=3D716&upscale=3Dtrue&name=3DSc=
reenshot%202026-06-28%20190412.png" style=3D"outline:none; =
text-decoration:none; border:none; max-width:100%; font-size:16px" =
width=3D"358" align=3D"middle">
</a>
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17826702743946" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
<tbody><tr>
<td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#102d7b; mso-padding-alt:12px 18px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VW=
CQ6q6qXcTfVf6YPS1XjGKFVkMXxJ5QSsT2N6D7jZ45kBVzW95jVnq6lZ3kTW98lpFd5_Xl71W=
3jvfDz6DnS0xW5fslrx4kW-pnW3xrG9K8TSj64W2dsLPC7tFdK9VLXMfJ5G3xY_W9307951cZ=
ZscW8VwGSv1GkNjgW1vx7SS3RkpSkW4BYxC26KQzSrW58MzG858cw32W51zTT52qHJ2qM97-0=
DpB8K-W56x5yd5F01fQVD2lvy6rvqzzW8gn0fP5NFWBgVDzsdy7N9GdnW433QjC4kJy2cW45H=
HgC6hGj6FW5S23Zv4b_rhmW3zVKXJ10YvthVX3GXY2SKh7LW5J44j4407QlsW7_1X1-7HbMG2=
W4x1mRt9d-FHrW3V5QxZ61sNpYVdVB1P8L4nvwW9c3xMw4_Z4sCW92CYPH3jx0X7W5b5Jhp5B=
nYjVW7DDSJx3-DJBBW5nsBw85-XtWwW9h9Qft1612K3W3TY7fN5JB2HnW8BrVMY4fPJ9rW4Bx=
DBR6p7F-yN4T0_65fXPT0W4zD7n87-5_h7W7VWRc37JfkYLN32T_Y6h7KktW7-WtkM2SG3jdW=
8gkpc91FP5k8VcWGw53V7XcfW7T01HN4VMqPXW6PF5RZ81RmhDW3f6Dhk2pnqL-f6DCWx804"=
target=3D"_blank" style=3D"color:#00a4bd; font-size:16px; =
font-family:Tahoma, sans-serif; Margin:0; text-transform:none; =
text-decoration:none; padding:12px 18px; display:block" =
data-hs-link-id=3D"1" data-hs-link-id-v2=3D"DGJi18QK">
<strong =
style=3D"color:#ffffff;font-weight:bold;text-decoration:none;font-style:n=
ormal;">More than WOM</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:199px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"199" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:199px">
<![endif]-->
<div id=3D"column_1782669632405_1" class=3D"hse-column hse-size-4">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17826702312965" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17826702312965_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h3 =
style=3D"font-size:17px; margin:0; line-height:175%">Stop Relying on =
Word of Mouth </h3>
<p style=3D"line-height:175%">If the bigger issue is lead generation, =
and you want the business to be less reliant on word of mouth, this one =
looks more relevant: </p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1782669625098" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:199px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"199" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:199px">
<![endif]-->
<div id=3D"column_1782669625098_0" class=3D"hse-column hse-size-4">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17826697508651" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17826697508651_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h3 =
style=3D"font-size:17px; margin:0; line-height:175%">How to Make 61% =
More Profit in 2026 </h3>
<p style=3D"line-height:175%"> If the bigger issue is lead =
generation, and you want the business to be less reliant on word of =
mouth, this one looks more =
relevant: </p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:398px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"398" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:398px">
<![endif]-->
<div id=3D"column_1782669625098_1" class=3D"hse-column hse-size-8">
<div id=3D"hs_cos_wrapper_module_17826700091004" =
class=3D"hs_cos_wrapper hs_cos_wrapper_widget =
hs_cos_wrapper_type_module" style=3D"color: inherit; font-size: inherit; =
line-height: inherit;" data-hs-cos-general-type=3D"widget" =
data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" =
role=3D"presentation" width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" =
style=3D"font-family:Tahoma, sans-serif; color:#000000; =
word-break:break-word; text-align:center; padding:10px 20px; =
font-size:0px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VW=
CQ6q6qXcTfVf6YPS1XjGKFVkMXxJ5QSsT2N6D7jX05kBVzW50kH_H6lZ3nyW2XN4Wl8Z2L9BW=
4HWVs76nhRdbW3xZsJT8FNV5WW7g4tVP6MdLP4W8xY2rT7jWfJ3W8Jl81Z49mN08W21kJdk6X=
q4SSW95GGKH6JPQ3KW1Hd7Wm3LcDX1N22mHTkJJ1C8W4kdwNs2r-J65W5C1np13LWjyKW5BmN=
Xz774Ws8VnylnV43Z-zNN80P6Dp5qCL5W4Gw5dj5L8MmbW3V0fq48574GfVkpKwY6ym3BsW3G=
MTt34LyKC8W67-V2S2t1yBPW1g4gPj66q3gRW3dpyc813pPCpVQJYzf2LTwZyW83Cwsd95vNm=
_W5lZLzm5Zxs1sN55N6T3TS031W2_49Vj989706W8xrS6J8S0Qj8W9gmylM6ytqvGW9hhxjf3=
r0PLtW24Wwxb5RmgW8W8VMZZp5SssvPf1wTWCC04" target=3D"_blank" =
style=3D"color:#00a4bd" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"MtNdjeW2">
<img alt=3D"Screenshot 2026-06-28 190930" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Screensh=
ot%202026-06-28%20190930.png?width=3D716&upscale=3Dtrue&name=3DSc=
reenshot%202026-06-28%20190930.png" style=3D"outline:none; =
text-decoration:none; border:none; max-width:100%; font-size:16px" =
width=3D"358" align=3D"middle">
</a>
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17826699122933" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
<tbody><tr>
<td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#102d7b; mso-padding-alt:12px 18px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VW=
CQ6q6qXcTfVf6YPS1XjGKFVkMXxJ5QSsT2N6D7jX05kBVzW50kH_H6lZ3nmW65kNYm6tjDGRW=
8VTG3F4cJWlSN3CN1qyGBCG4VxBLQ33CNKQgVL6tf33g3S9bW1CdGVH4nMW_LW5db5y95_9dT=
0V9XRhS419HjRV7Sknn4zSqKCW2CcdjS2gC-xLW2yftRq5cn9j_W5v8KcJ3KKksbW7cz0kX46=
tbTGW8myGY95-rJfXW7c0rjM38XTcvW9fPV3K7SSZ3YW1JCDcl5vN9t6W7pR19d13vd8pW3dv=
k5C3nQY1XW7w7pxj1cTh53W3pM2Vc5YZkwrV5_YPk1h8bR6N40HpHT3hZrMW5lZv__8hstgcW=
73G7VP8M684RN6M3_yHxGFNsW2Zp_ky9fW3qkVwt8-J1FQPxQW2LVSmD4PPRyxN8P0pdgTYGg=
gW8vVWSz4JdV3-W1NYT-P1G8VlHf6xlHWC04" target=3D"_blank" =
style=3D"color:#00a4bd; font-size:16px; font-family:Tahoma, sans-serif; =
Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; =
display:block" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"DRgYTMvI">
<strong =
style=3D"color:#ffffff;font-weight:bold;text-decoration:none;font-style:n=
ormal;">61% More Profit</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1754254826726" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254826727_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425698533917" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1754254617676" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254617676_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17639083022383" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17639083022383_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">When sales feel slow, it is easy to assume =
the problem is lead generation. Sometimes it is. But not always.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">It might be pricing. It might be =
conversion. It might be margin. It might be the type of work you are =
winning. It might be that the team are busy delivering work that was =
never profitable enough in the first place.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">That is why I always encourage business =
owners to slow down before they decide what needs fixing. Not for weeks. =
Just long enough to diagnose properly.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">The wrong fix can make the business busier =
without making it better. And no owner needs more of that.</p>
<p style=3D"line-height:175%"><br>Have a good week!</p>
<p style=3D"line-height:175%"> </p>
<p =
style=3D"line-height:175%">Kevin</p></div></div></td></tr></tbody></table=
>
<div id=3D"hs_cos_wrapper_module_17536442762952" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"font-family:Tahoma, =
sans-serif; color:#000000; word-break:break-word; text-align:center; =
padding:0px; font-size:0px">
<img alt=3D"Kevin Email Sig" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Kevin%20=
Email%20Sig.png?width=3D1196&upscale=3Dtrue&name=3DKevin%20Email%=
20Sig.png" style=3D"outline:none; text-decoration:none; max-width:100%; =
font-size:16px" width=3D"598" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364960204115" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
<tbody><tr>
<td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#102d7b; mso-padding-alt:12px 18px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VW=
CQ6q6qXcTfVf6YPS1XjGKFVkMXxJ5QSsT2N6D7jYv3m2nnW7Y8-PT6lZ3lNW7ZMcmp6WKDDRW=
5g8BcR39jwVnW4X-g8_7W-vPzW4PPxNJ23bNt9W2YVj-F1mHp7tW3zF28_5DcTMmN8rsyq-yC=
tc6W8cCbQL70_1KHW3vnn_14PhlzqVFf95N3-34VTN4Lt939dGqkJW16NJ5t2Q175zW8Ry_XM=
3gwSfWW3pv1K11y_pdCW6l65bj9fQThWW1PnF7l4KcdXPW57Cq8z4rBB-FV8WKLw3_L7qxN13=
k0Lb_D_WtVk4Wl25_tKW8W6HZcVd2HwSk1W841WNt2vG8dBW686gK1437jvqW6vp1KM80LSm8=
W4YfFwj2ZD8DpW3KYl-k1NqbG_f7Hrq6x04" target=3D"_blank" =
style=3D"color:#00a4bd; font-size:16px; font-family:Tahoma, sans-serif; =
Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; =
display:block" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"JPH3x/6k">
<strong =
style=3D"color:#ffffff;font-weight:bold;text-decoration:none;font-style:n=
ormal;">Growth Events for Business Owners</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17536444855184" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17536444855184_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%; text-align:center" =
align=3D"center">=E2=AC=87=EF=B8=8F Get in touch on social media =
=E2=AC=87=EF=B8=8F</p></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17536443078683" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"presentation" align=3D"center" style=3D"width: auto; text-align: =
center; margin: 0 auto; " class=3D"hs_cos_wrapper_type_social_module">
<tbody>
<tr>
<td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VW=
CQ6q6qXcTfVf6YPS1XjGKFVkMXxJ5QSsT2N6D7jXW3m2nnW6N1vHY6lZ3n1W7wq4568cldbxW=
3-wy3H7dfQ_FW6hKVQJ1HRPnYW8CDm1j6K53msW2-xhWB3Ryv21W9dbNpw2KDRfWW6fzxNL75=
Kg5NW8pRPr88XhhKjVrhqPz5fShGwVbHRnf3g16cDW8bjZTq49tb6yVTj8r05gFzVcW66551s=
8F9Ps3N6h5N0nj_2pJW6S9R642yHdRPW4N_sJP3BCWz5W4lbrTt2cJykzW545sXN51w_6TW7_=
H5-32cwT1nW12KtkY804JW3W7JDnJx5qcPxYW8JV2hf6RbnfTdgx1sd04" =
style=3D"color:#00a4bd; text-decoration:none !important" =
data-hs-link-id=3D"0" data-hs-link-id-v2=3D"5qfwzmBP" =
target=3D"_blank"><img =
src=3D"https://hs-5986753.f.hubspotstarter.net/hs/hsstatic/TemplateAssets=
/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/we=
bsite_circle_color.png" alt=3D"Website" height=3D"25" =
style=3D"outline:none; text-decoration:none; border:none; =
width:auto!important; height:25px!important; vertical-align:middle" =
valign=3D"middle" width=3D"auto">
</a>
</td>
</tr>
</tbody>
</table>
</td><td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VW=
CQ6q6qXcTfVf6YPS1XjGKFVkMXxJ5QSsT2N6D7jYv3m2nnW7Y8-PT6lZ3n9W3_841t87YSgLW=
5kwDBN7M5C85VgDCQC1h7mqLW2ZnNQ337mFw0W7Byc5T5TplW6W9bQ3LT3hrbxPW1RK9bp1CK=
WyvW8b8pSD7mHdMXW3bVW1N65_Wf4W7J8cW_5bWpM2W6fLLVS2xv9QDW11Ltv031wSJtW7L0k=
016Xf5t-W2QLHGv91jXSDV_yHfR4WXdGbW7lkc5M6kFb2vW8dJLjQ3gr42WW5PczTn3hMyQhW=
6NH85R2c6cNVW6MzK4v7X4gPLW2tLpvs19pkKzW5N0Th87_yKPXW914NhJ596xkmW462fR66p=
7qrPW7JqWM_5vn76gW6CpbV61FL-qxf46b9ST04" style=3D"color:#00a4bd; =
text-decoration:none !important" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"Fh27tC2C" target=3D"_blank"><img =
src=3D"https://hs-5986753.f.hubspotstarter.net/hs/hsstatic/TemplateAssets=
/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/li=
nkedin_circle_color.png" alt=3D"LinkedIn" height=3D"25" =
style=3D"outline:none; text-decoration:none; border:none; =
width:auto!important; height:25px!important; vertical-align:middle" =
valign=3D"middle" width=3D"auto">
</a>
</td>
</tr>
</tbody>
</table>
</td><td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
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<p style=3D"font-family:Arial, =
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Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, =
Leamington Spa, Warwickshire CV34 6WE, 01926 942144
</p>
<p>
<a data-unsubscribe=3D"true" =
href=3D"https://hs-5986753.s.hubspotstarter.net/preferences/en/manage?dat=
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font-style:normal" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"qjPJqCop" =
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</p>
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