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Date: Wed, 22 Jan 2025 11:15:17 -0000
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Make prospects act
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Hi ,



2025 has started with more of the uncertainty that defined 2024. Business 
growth might feel like an uphill battle and you are not alone, chances are, 
your prospects feel it too.



That's where your opportunity lies.



Research from Google and the CEB Marketing Leadership Council shows that 50% 
of buyers are influenced by their emotional connection to a brand. So, how 
do you tap into that?



It starts with empathy. If you can understand your prospects’ challenges and 
respond with realistic, actionable solutions, you’ll position your business 
as more than a provider, you will become a trusted partner. It’s not just 
about listening; it’s about helping them see a path forward.



When you combine empathy with clear value, you’ll find that conversations 
start happening, pipelines begin to fill, and growth—even in tough 
times—becomes possible.


Hi ,



2025 has started with more of the uncertainty that defined 2024. Business 
growth might feel like an uphill battle and you are not alone, chances are, 
your prospects feel it too.



That's where your opportunity lies.



Research from Google and the CEB Marketing Leadership Council shows that 50% 
of buyers are influenced by their emotional connection to a brand. So, how 
do you tap into that?



It starts with empathy. If you can understand your prospects’ challenges and 
respond with realistic, actionable solutions, you’ll position your business 
as more than a provider, you will become a trusted partner. It’s not just 
about listening; it’s about helping them see a path forward.



When you combine empathy with clear value, you’ll find that conversations 
start happening, pipelines begin to fill, and growth—even in tough 
times—becomes possible.













  <https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>






People who found businesses are often natural optimists. I’m one of them, 
but even I have my moments when work pressures meet economic pressures, and 
despite having a thriving business that has grown through much worse 
conditions, things start weighing on my mind more than usual.



However, those of us who lean towards optimism are quite easy to pull out of 
a slump, and that is a useful thing to remember when you are promoting your 
business.



People will be grateful for some optimism, and they will always remember the 
one who made them feel better about their situation, their business, or 
their ambitions. I’m not saying you have to be unrealistic — you can 
acknowledge that things are tough, but your marketing is there to encourage 
people to act, and that is far easier to do when people believe their 
actions can succeed.



So, in concrete terms, what would I recommend?



I would start simply with a review of your marketing material and your sales 
collateral, asking the question ‘are we making people feel as excited and 
positive as we could?’ It is easy to create and publish content that 
informs, but if it doesn’t inspire, then it isn’t doing its job.



If you think you might need support with that kind of brand audit, why don’t 
we put some time in the diary? Nutcracker has reviewed and rebranded several 
businesses, and I’d be delighted to show you the absolutely transformational 
results.



Please drop me an email at  <mailto:jenny.knighting@nutcrackeragency.com> 
jenny.knighting@nutcrackeragency.com, and we can get something in the diary.






Further Reading


Boost conversions by 50% with a subtle change in messaging



Seeing personal value in buying makes a B2B buyer 50% more likely to 
convert. Not only that, but they are also eight times more likely to pay a 
premium when they anticipate personal benefit. So, how should you go about 
communicating that benefit?


People who found businesses are often natural optimists. I’m one of them, 
but even I have my moments when work pressures meet economic pressures, and 
despite having a thriving business that has grown through much worse 
conditions, things start weighing on my mind more than usual.



However, those of us who lean towards optimism are quite easy to pull out of 
a slump, and that is a useful thing to remember when you are promoting your 
business.



People will be grateful for some optimism, and they will always remember the 
one who made them feel better about their situation, their business, or 
their ambitions. I’m not saying you have to be unrealistic — you can 
acknowledge that things are tough, but your marketing is there to encourage 
people to act, and that is far easier to do when people believe their 
actions can succeed.



So, in concrete terms, what would I recommend?



I would start simply with a review of your marketing material and your sales 
collateral, asking the question ‘are we making people feel as excited and 
positive as we could?’ It is easy to create and publish content that 
informs, but if it doesn’t inspire, then it isn’t doing its job.



If you think you might need support with that kind of brand audit, why don’t 
we put some time in the diary? Nutcracker has reviewed and rebranded several 
businesses, and I’d be delighted to show you the absolutely transformational 
results.



Please drop me an email at  <mailto:jenny.knighting@nutcrackeragency.com> 
jenny.knighting@nutcrackeragency.com, and we can get something in the diary.






Further Reading


Boost conversions by 50% with a subtle change in messaging



Seeing personal value in buying makes a B2B buyer 50% more likely to 
convert. Not only that, but they are also eight times more likely to pay a 
premium when they anticipate personal benefit. So, how should you go about 
communicating that benefit?

  <https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/a27ca30ae1c3441493718f00fdfad1bf/02-nut-monthly-image_jan-25.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>



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Read moreThe Sales Hormone



Obviously, nobody will part with budget if they don’t trust the business 
asking for it. While there are no shortcuts or ‘hacks’ to creating trust, 
there is a reliable approach that is backed by science and data, and that is 
to stimulate a specific hormone — Oxytocin. Here is how to do it.


The Sales Hormone



Obviously, nobody will part with budget if they don’t trust the business 
asking for it. While there are no shortcuts or ‘hacks’ to creating trust, 
there is a reliable approach that is backed by science and data, and that is 
to stimulate a specific hormone — Oxytocin. Here is how to do it.

  <https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/542f57a7583a4afda23e0bfda66df773/01-nut-monthly-image_jan-25.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>



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Read more(In case you missed it) Webinar: Strategic Marketing that drives results



In today’s competitive landscape, gaining market share takes more than 
isolated tactics: it requires a strategic, cohesive approach. In just 30 
minutes, this webinar will give commercial leaders the tools to transform 
their pipeline, uniting strategy, content, and lead generation for 
measurable growth.


(In case you missed it) Webinar: Strategic Marketing that drives results



In today’s competitive landscape, gaining market share takes more than 
isolated tactics: it requires a strategic, cohesive approach. In just 30 
minutes, this webinar will give commercial leaders the tools to transform 
their pipeline, uniting strategy, content, and lead generation for 
measurable growth.

  <https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/775e25d78de64b66992581f9fbd1e4ff/03-nut-monthly-image_jan-25.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>



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Watch the on-demand webinarWhat’s your story – and why should it matter to your audience?

We want to hear it. Call 020 3941 0305

Or message hello@nutcrackeragency.com


What’s your story – and why should it matter to your audience?

We want to hear it. Call 020 3941 0305

Or message hello@nutcrackeragency.com




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Contact Nutcracker today <https://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e41e40691/ 
bf99db8a-401e-495e-b0cc-58e6a690ee1c/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>







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font-family: arial, sans-serif; background-repeat: no-repeat; =
background-size: auto; background-color: rgb(255, 255, 255);" =
border=3D"0" class=3D"notranslate"><div =
style=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-hei=
ght:0px;max-width:0px;opacity:0;overflow:hidden;">Make prospects act    =
</div><img id=3D"newsletter-tracking-image-id" =
class=3D"newsletter-tracking-image-class" =
src=3D"http://ccms3.msnd20.com/tracking/ro/36358fda-062f-49d4-aa52-172e41=
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<a =
href=3D"http://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e4=
1e40691/36358fda-062f-49d4-aa52-172e41e40691/ef411bb8-4c40-4274-90c5-f7fe=
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 <table align=3D"center" class=3D"wrapper-table" width=3D"100%" =
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style=3D"background-repeat: no-repeat; background-size: auto; =
background-color: rgb(255, 255, 255);"> <tbody> <tr> <td =
class=3D"wrapper-td" valign=3D"top" align=3D"center" =
style=3D"background-repeat: no-repeat; background-size: auto; =
background-color: rgb(255, 255, 255);"> <table border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" align=3D"center" =
class=3D"main-table" width=3D"100%"> <tbody> <tr> <td align=3D"center" =
class=3D"content"><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"574de43c-efbe-5f03-b3e7-8421b2021740" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row574de43c =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot61819f44 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer8b9bfa39" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 40px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"40" style=3D"height: 40px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
class=3D"component image-component image7c9c00a1" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
7e-e8d2ace98f7b?auto=3Dformat%2Ccompress&amp;dpr=3D1&amp;fit=3Dclip&amp;i=
xjsv=3D2.2.4&amp;w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
not-resized" height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com1916211=
5-5dd8-4529-9e7e-e8d2ace98f7b" align=3D"bottom" style=3D"box-sizing: =
border-box; display: inline-block; border-width: 0px; border-color: =
rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer276b4722" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 28px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"28" style=3D"height: 28px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
class=3D"component text-component text-desktop text65519dc0" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"font-size: =
12px;"><span style=3D"font-family: &quot;Trebuchet MS&quot;, Helvetica, =
sans-serif, &quot;Trebuchet MS&quot;, Helvetica, sans-serif;"><span =
class=3D"link-wrapper" style=3D""><a style=3D"font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; color: rgb(0, 128, 128); font-size: =
14px; text-decoration: none !important;" =
href=3D"https://ccms3.moosend.com/show_campaign/36358fda-062f-49d4-aa52-1=
72e41e40691/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" =
target=3D"_blank"><span class=3D"link-color" style=3D"color: rgb(0, 128, =
128); font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; font-size: 14px;"><span =
style=3D"color: rgb(0, 128, 128); font-family: &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif, &quot;Trebuchet MS&quot;, Helvetica, sans-serif; =
font-size: 14px;">View this email in your =
browser</span></span></a></span></span></span></p><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text65519dc0" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"font-size: =
12px;"><span style=3D"font-family: &quot;Trebuchet MS&quot;, Helvetica, =
sans-serif, &quot;Trebuchet MS&quot;, Helvetica, sans-serif;"><span =
class=3D"link-wrapper" style=3D""><a style=3D"font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; color: rgb(0, 128, 128); font-size: =
14px; text-decoration: none !important;" =
href=3D"https://ccms3.moosend.com/show_campaign/36358fda-062f-49d4-aa52-1=
72e41e40691/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" =
target=3D"_blank"><span class=3D"link-color" style=3D"color: rgb(0, 128, =
128); font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; font-size: 14px;"><span =
style=3D"color: rgb(0, 128, 128); font-family: &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif, &quot;Trebuchet MS&quot;, Helvetica, sans-serif; =
font-size: 14px;">View this email in your =
browser</span></span></a></span></span></span></p><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table></td></tr><=
/tbody></table></td></tr></tbody></table><table =
data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"e6b3db81-73a7-5ab5-a7c1-8ebf36cc4d8b" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowe6b3db81 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotb79ef7db FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacera4e73dc9" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 10px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"10" style=3D"height: 10px;"><div style=3D"display: none; =
font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"8622e419-b7a1-55d6-a358-9783d71b581e" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row8622e419 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotcdb8e134 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
image-component imagef884e1a2" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/783553c888064e87932ff31d5020e715/nut-monthly-1.png?auto=3Dformat%2Ccom=
press&amp;dpr=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D568" =
alt=3D"Email Image" class=3D"newsletter-image " height=3D"auto" =
width=3D"568" data-resize-width=3D"568" data-resize-height=3D"71" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/783553c888064e87932ff31d5020e715/nut-monthly-1.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: =
unset;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></t=
body></table><table data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"8b89a1ac-22dd-5379-81e7-1880cf978b14" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row8b89a1ac =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot1a2b4044 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
text-component text-desktop text26d0be94" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><p style=3D"margin: 0cm; line-height: 115%; font-size: =
12pt; font-family: Aptos, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif;"><span style=3D"font-size: 14px; line-height: =
115%; font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif;">Hi ,</span></p><div =
style=3D""><p style=3D"margin: 0px;">&nbsp;</p></div><div =
style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
style=3D"background-color: transparent;" xml:lang=3D"EN-GB" =
data-contrast=3D"auto">2025 has started with more of the uncertainty =
that defined 2024. Business growth might feel like an uphill battle and =
you are not alone, chances are, your prospects feel it too. =
</span></p><p style=3D"margin: 0px;">&nbsp;</p><p style=3D"margin: =
0px;"><span style=3D"background-color: transparent;" xml:lang=3D"EN-GB" =
data-contrast=3D"auto">That's where your opportunity lies.</span><span =
style=3D"background-color: transparent;" =
data-ccp-props=3D"{&quot;335559739&quot;:0}">&nbsp;</span></p></div><div =
style=3D""><p style=3D"margin: 0px;"><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Research from </span><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D""><span =
data-ccp-charstyle-defn=3D"{&quot;ObjectId&quot;:&quot;7d5697e6-bec8-4ce5=
-a96f-0be5be71aae2|44&quot;,&quot;ClassId&quot;:1073872969,&quot;Properti=
es&quot;:[201342446,&quot;1&quot;,201342447,&quot;5&quot;,201342448,&quot=
;1&quot;,201342449,&quot;1&quot;,469777841,&quot;Aptos&quot;,469777842,&q=
uot;Arial&quot;,469777843,&quot;Aptos&quot;,469777844,&quot;Aptos&quot;,2=
01341986,&quot;1&quot;,469769226,&quot;Aptos,Arial&quot;,268442635,&quot;=
24&quot;,469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,1342=
33614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quo=
t;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}" =
data-ccp-charstyle=3D"normaltextrun" style=3D"">Google and</span><span =
data-ccp-charstyle=3D"normaltextrun" style=3D""> the</span><span =
data-ccp-charstyle=3D"normaltextrun" style=3D""> CEB Marketing =
Leadership Council shows that </span></span><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">50% of buyers are influenced by their =
emotional connection to a brand. So, how do you tap into =
that?</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;">&nbsp;</p><p style=3D"margin: 0px;">It starts with empathy. If you =
can understand your prospects=E2=80=99 challenges and respond with =
realistic, actionable solutions, you=E2=80=99ll position your business =
as more than a provider, you will become a trusted partner. It=E2=80=99s =
not just about listening; it=E2=80=99s about helping them see a path =
forward.</p></div><div style=3D"">&nbsp;</div><div style=3D""><p =
style=3D"margin: 0px;">When you combine empathy with clear value, =
you=E2=80=99ll find that conversations start happening, pipelines begin =
to fill, and growth=E2=80=94even in tough times=E2=80=94becomes =
possible.</p></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text26d0be94" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, &quot;Trebuchet MS&quot;, Helvetica, =
sans-serif;"><span style=3D"font-size: 14px; line-height: 115%; =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif;">Hi ,</span></p><div =
style=3D""><p style=3D"margin: 0px;">&nbsp;</p></div><div =
style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
style=3D"background-color: transparent;" xml:lang=3D"EN-GB" =
data-contrast=3D"auto">2025 has started with more of the uncertainty =
that defined 2024. Business growth might feel like an uphill battle and =
you are not alone, chances are, your prospects feel it too. =
</span></p><p style=3D"margin: 0px;">&nbsp;</p><p style=3D"margin: =
0px;"><span style=3D"background-color: transparent;" xml:lang=3D"EN-GB" =
data-contrast=3D"auto">That's where your opportunity lies.</span><span =
style=3D"background-color: transparent;" =
data-ccp-props=3D"{&quot;335559739&quot;:0}">&nbsp;</span></p></div><div =
style=3D""><p style=3D"margin: 0px;"><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Research from </span><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D""><span =
data-ccp-charstyle-defn=3D"{&quot;ObjectId&quot;:&quot;7d5697e6-bec8-4ce5=
-a96f-0be5be71aae2|44&quot;,&quot;ClassId&quot;:1073872969,&quot;Properti=
es&quot;:[201342446,&quot;1&quot;,201342447,&quot;5&quot;,201342448,&quot=
;1&quot;,201342449,&quot;1&quot;,469777841,&quot;Aptos&quot;,469777842,&q=
uot;Arial&quot;,469777843,&quot;Aptos&quot;,469777844,&quot;Aptos&quot;,2=
01341986,&quot;1&quot;,469769226,&quot;Aptos,Arial&quot;,268442635,&quot;=
24&quot;,469775450,&quot;normaltextrun&quot;,201340122,&quot;1&quot;,1342=
33614,&quot;true&quot;,469778129,&quot;normaltextrun&quot;,335572020,&quo=
t;1&quot;,469778324,&quot;Default Paragraph Font&quot;]}" =
data-ccp-charstyle=3D"normaltextrun" style=3D"">Google and</span><span =
data-ccp-charstyle=3D"normaltextrun" style=3D""> the</span><span =
data-ccp-charstyle=3D"normaltextrun" style=3D""> CEB Marketing =
Leadership Council shows that </span></span><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">50% of buyers are influenced by their =
emotional connection to a brand. So, how do you tap into =
that?</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;">&nbsp;</p><p style=3D"margin: 0px;">It starts with empathy. If you =
can understand your prospects=E2=80=99 challenges and respond with =
realistic, actionable solutions, you=E2=80=99ll position your business =
as more than a provider, you will become a trusted partner. It=E2=80=99s =
not just about listening; it=E2=80=99s about helping them see a path =
forward.</p></div><div style=3D"">&nbsp;</div><div style=3D""><p =
style=3D"margin: 0px;">When you combine empathy with clear value, =
you=E2=80=99ll find that conversations start happening, pipelines begin =
to fill, and growth=E2=80=94even in tough times=E2=80=94becomes =
possible.</p></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table></td></tr></tbody=
></table></td></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"cef76c10-2f11-5563-b7fa-75e60fec54c8" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowcef76c10 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slota6ceb807 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer1b4530a0" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 0px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"0" style=3D"height: 0px;"><div style=3D"display: none; =
font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"e4c811bb-f5e0-53df-9b97-c74b6adfb663" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowe4c811bb =
non-responsive" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot39e79658 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer1b513290" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 0px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"0" style=3D"height: 0px;"><div style=3D"display: none; =
font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"292c504c-c5dd-5e4d-8af8-33f9d822d351" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row292c504c =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot43b6f67b FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer7e57fbf5" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
class=3D"component image-component imagef59297d1" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=3Dformat%2C=
compress&amp;dpr=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D600" =
alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacer958b2aeb" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"925b6b12-251c-5945-8b56-96a19bd0741b" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row925b6b12 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot9859474c FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
text-component text-desktop text8339d5d5" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><div style=3D""><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">People =
who found businesses are often natural optimists. I=E2=80=99m one of =
them, but even I have my moments when work pressures meet economic =
pressures, and despite having a thriving business that has grown through =
much worse conditions, things start weighing on my mind more than =
usual.</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">However, those of us who lean towards optimism are quite easy =
to pull out of a slump, and that is a useful thing to remember when you =
are promoting your business.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">People =
will be grateful for some optimism, and they will always remember the =
one who made them feel better about their situation, their business, or =
their ambitions. I=E2=80=99m not saying you have to be unrealistic =
=E2=80=94 you can acknowledge that things are tough, but your marketing =
is there to encourage people to act, and that is far easier to do when =
people believe their actions can succeed.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">So, in =
concrete terms, what would I recommend?</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I would =
start simply with a review of your marketing material and your sales =
collateral, asking the question =E2=80=98are we making people feel as =
excited and positive as we could?=E2=80=99 It is easy to create and =
publish content that informs, but if it doesn=E2=80=99t inspire, then it =
isn=E2=80=99t doing its job.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">If you =
think you might need support with that kind of brand audit, why =
don=E2=80=99t we put some time in the diary? Nutcracker has reviewed and =
rebranded several businesses, and I=E2=80=99d be delighted to show you =
the absolutely transformational results.&nbsp;</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Please =
drop me an email at </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" target=3D"_blank" =
rel=3D"noreferrer noopener" style=3D"text-decoration: none =
!important;"><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D""><span data-ccp-charstyle=3D"Hyperlink" =
style=3D"">jenny.knighting@nutcrackeragency.com</span></span></a><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">, and we can get =
something in the diary.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div></div><div style=3D""><p =
style=3D"margin: 0px;"><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p><p style=3D"margin: =
0px;">&nbsp;</p></div><div style=3D""><h1 style=3D"padding-left: =
200px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Further</span><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D""> Reading</span><span =
data-ccp-props=3D"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;=
335559739&quot;:0}" style=3D"">&nbsp;</span></strong></h1></div><div =
style=3D""><p style=3D"margin: 0px;"><span style=3D"font-size: =
16px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Boost conversions by 50% with a subtle =
change in messaging</span>&nbsp; </strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p></div><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Seeing personal =
value in buying makes a B2B buyer 50% more likely to convert. Not only =
that, but they are also=E2=80=AFeight times more likely to pay a =
premium=E2=80=AFwhen they anticipate personal benefit. So, how should =
you go about communicating that benefit?</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text8339d5d5" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">People who found =
businesses are often natural optimists. I=E2=80=99m one of them, but =
even I have my moments when work pressures meet economic pressures, and =
despite having a thriving business that has grown through much worse =
conditions, things start weighing on my mind more than =
usual.</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">However, those of us who lean towards optimism are quite easy =
to pull out of a slump, and that is a useful thing to remember when you =
are promoting your business.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">People =
will be grateful for some optimism, and they will always remember the =
one who made them feel better about their situation, their business, or =
their ambitions. I=E2=80=99m not saying you have to be unrealistic =
=E2=80=94 you can acknowledge that things are tough, but your marketing =
is there to encourage people to act, and that is far easier to do when =
people believe their actions can succeed.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">So, in =
concrete terms, what would I recommend?</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I would =
start simply with a review of your marketing material and your sales =
collateral, asking the question =E2=80=98are we making people feel as =
excited and positive as we could?=E2=80=99 It is easy to create and =
publish content that informs, but if it doesn=E2=80=99t inspire, then it =
isn=E2=80=99t doing its job.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">If you =
think you might need support with that kind of brand audit, why =
don=E2=80=99t we put some time in the diary? Nutcracker has reviewed and =
rebranded several businesses, and I=E2=80=99d be delighted to show you =
the absolutely transformational results.&nbsp;</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Please =
drop me an email at </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" target=3D"_blank" =
rel=3D"noreferrer noopener" style=3D"text-decoration: none =
!important;"><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D""><span data-ccp-charstyle=3D"Hyperlink" =
style=3D"">jenny.knighting@nutcrackeragency.com</span></span></a><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">, and we can get =
something in the diary.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div></div><div style=3D""><p =
style=3D"margin: 0px;"><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p><p style=3D"margin: =
0px;">&nbsp;</p></div><div style=3D""><h1 style=3D"padding-left: =
200px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Further</span><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D""> Reading</span><span =
data-ccp-props=3D"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;=
335559739&quot;:0}" style=3D"">&nbsp;</span></strong></h1></div><div =
style=3D""><p style=3D"margin: 0px;"><span style=3D"font-size: =
16px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Boost conversions by 50% with a subtle =
change in messaging</span>&nbsp; </strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p></div><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Seeing personal =
value in buying makes a B2B buyer 50% more likely to convert. Not only =
that, but they are also=E2=80=AFeight times more likely to pay a =
premium=E2=80=AFwhen they anticipate personal benefit. So, how should =
you go about communicating that benefit?</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component image-component image6d5922f4" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/a27ca30ae1c3441493718f00fdfad1bf/02-nut-monthly-image_jan-25.png?auto=3D=
format%2Ccompress&amp;dpr=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D60=
0" alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/a27ca30ae1c3441493718f00fdfad1bf/02-nut-monthly-image_jan=
-25.png" align=3D"bottom" style=3D"box-sizing: border-box; display: =
inline-block; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer08fc5a46" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 40px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"40" style=3D"height: 40px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button2db4f166" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e=
41e40691/8a0d0075-723e-4d9b-b080-4f157ebc8688/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Read =
more</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer68e9096d" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 40px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"40" style=3D"height: 40px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
text-component text-desktop text8a67ae12" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><div style=3D""><div style=3D""><p style=3D"margin: =
0px;"><span style=3D"font-size: 16px;"><strong style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">The Sales =
Hormone</span>&nbsp;</strong></span></p></div><div style=3D""><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><strong =
style=3D"">&nbsp;</strong></span></p></div><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Obviously, nobody will part with budget if they don=E2=80=99t =
trust the business asking for it. While there are no shortcuts or =
=E2=80=98hacks=E2=80=99 to creating trust, there is a reliable approach =
that is backed by science and data, and that is to stimulate a specific =
hormone =E2=80=94 Oxytocin. Here is how to do it.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text8a67ae12" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
style=3D"font-size: 16px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">The Sales =
Hormone</span>&nbsp;</strong></span></p></div><div style=3D""><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><strong =
style=3D"">&nbsp;</strong></span></p></div><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Obviously, nobody will part with budget if they don=E2=80=99t =
trust the business asking for it. While there are no shortcuts or =
=E2=80=98hacks=E2=80=99 to creating trust, there is a reliable approach =
that is backed by science and data, and that is to stimulate a specific =
hormone =E2=80=94 Oxytocin. Here is how to do it.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component image-component image44dddc29" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/542f57a7583a4afda23e0bfda66df773/01-nut-monthly-image_jan-25.png?auto=3D=
format%2Ccompress&amp;dpr=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D60=
0" alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/542f57a7583a4afda23e0bfda66df773/01-nut-monthly-image_jan=
-25.png" align=3D"bottom" style=3D"box-sizing: border-box; display: =
inline-block; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacerb5803a8e" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 40px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"40" style=3D"height: 40px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button4777f772" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e=
41e40691/6725a507-d9d3-4fa9-a99d-6ac87fb8cfbd/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Read =
more</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-desktop text386e5772" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
style=3D"font-size: 16px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">(In case you missed it) Webinar: =
Strategic Marketing that drives =
results</span>&nbsp;</strong></span></p></div><div style=3D""><p =
style=3D"margin: 0px;"><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In =
today=E2=80=99s competitive landscape, gaining market share takes more =
than isolated tactics: it requires a strategic, cohesive approach. In =
just 30 minutes, this webinar will give commercial leaders the tools to =
transform their pipeline, uniting strategy, content, and lead generation =
for measurable growth.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text386e5772" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
style=3D"font-size: 16px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">(In case you missed it) Webinar: =
Strategic Marketing that drives =
results</span>&nbsp;</strong></span></p></div><div style=3D""><p =
style=3D"margin: 0px;"><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In =
today=E2=80=99s competitive landscape, gaining market share takes more =
than isolated tactics: it requires a strategic, cohesive approach. In =
just 30 minutes, this webinar will give commercial leaders the tools to =
transform their pipeline, uniting strategy, content, and lead generation =
for measurable growth.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component image-component imagec5bf008c" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/775e25d78de64b66992581f9fbd1e4ff/03-nut-monthly-image_jan-25.png?auto=3D=
format%2Ccompress&amp;dpr=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D60=
0" alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/775e25d78de64b66992581f9fbd1e4ff/03-nut-monthly-image_jan=
-25.png" align=3D"bottom" style=3D"box-sizing: border-box; display: =
inline-block; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacerf679841d" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 40px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"40" style=3D"height: 40px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button2197d3e4" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e=
41e40691/f3fb93ad-d17b-4034-803a-48f3ae0bf56d/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Watch the on-demand =
webinar</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer7cf137ac" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"988c548f-daa9-54db-8a12-4c5c305b9df8" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row988c548f =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot834264d4 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer9d8c2653" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
class=3D"component text-component text-desktop textafc0f625" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide textafc0f625" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer370e10ab" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button75460912" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e=
41e40691/a79d509a-1d98-40eb-802b-f13a5407efa7/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Contact Nutcracker =
today</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacerbd14da0c" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
image-component imagedefe172a" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e=
41e40691/bf99db8a-401e-495e-b0cc-58e6a690ee1c/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" target=3D"_blank" class=3D"newsletter-image-link" =
style=3D"line-height: 1px; text-align: left; text-decoration: none =
!important;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
7e-e8d2ace98f7b?auto=3Dformat%2Ccompress&amp;dpr=3D1&amp;fit=3Dclip&amp;i=
xjsv=3D2.2.4&amp;w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
not-resized" height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com1916211=
5-5dd8-4529-9e7e-e8d2ace98f7b" align=3D"bottom" style=3D"box-sizing: =
border-box; display: inline-block; border-width: 0px; border-color: =
rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr=
></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"56e7fc70-3fe0-54b4-8a35-3ea061c8dfc1" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row56e7fc70 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot116e479b FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacerb6b83961" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"86b8f12c-a4a7-566f-9e61-486147aed6f1" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row86b8f12c =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotb9ef58a8 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
social-follow-component socialfollow2924792f" =
data-component-type=3D"social_follow" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"600" align=3D"center" =
data-icon-style=3D"black-round" style=3D"clear: both; table-layout: =
fixed; background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td align=3D"center" style=3D"padding: =
0px;"><table cellspacing=3D"0" cellpadding=3D"0" style=3D"text-align: =
center;"><tbody><tr class=3D"social-follow-row" style=3D"text-align: =
center;"><td><a></a></td><td class=3D"social-icon-spacing" width=3D"5" =
height=3D"10" style=3D"display: inline-block;"></td><td =
class=3D"social-icon-td" style=3D"display: inline-block;"><a =
data-icon-type=3D"twitter" =
href=3D"https://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e=
41e40691/754bd753-9415-4fdc-8f60-65737d19122d/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" class=3D"social_icon twitter" style=3D"display: block; =
cursor: pointer; text-decoration: none !important;" =
target=3D"_blank"><img =
srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/twitter@3x.png 3x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/twitter@2x.png 2x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/twitter.png 1x" =
src=3D"https://cdn-editor.moosend.com/assets/images/social_icons/social_f=
ollow/black-round/twitter.png" alt=3D"social icon" border=3D"0" =
style=3D"vertical-align: bottom; display: block;"></a></td><td =
class=3D"social-icon-spacing" width=3D"5" height=3D"10" =
style=3D"display: inline-block;"></td><td class=3D"social-icon-spacing" =
width=3D"5" height=3D"10" style=3D"display: inline-block;"></td><td =
class=3D"social-icon-td" style=3D"display: inline-block;"><a =
data-icon-type=3D"instagram" =
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https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
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data-icon-type=3D"linkedin" =
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srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/linkedin@3x.png 3x, =
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lack-round/linkedin@2x.png 2x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
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style=3D"display: inline-block;"></td><td class=3D"social-icon-spacing" =
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data-icon-type=3D"custom" =
href=3D"https://ccms3.msnd20.com/tracking/lc/36358fda-062f-49d4-aa52-172e=
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srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/custom@3x.png 3x, =
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style=3D"vertical-align: bottom; display: block;"></a></td><td =
class=3D"social-icon-spacing" width=3D"5" height=3D"10" =
style=3D"display: =
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data-row-id=3D"dfb52610-19bb-5a39-b184-15ac2663a5e3" =
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cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slota5686d26 FULL" =
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cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
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