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Reply-To: <kevin@coaching-360.co.uk>
From: "Kevin Riley" <kevin@coaching-360.co.uk>
To: <bob@sarahharvey.com>
Subject: Get Uncomfortable Bob
Date: Sun, 1 Mar 2026 22:15:09 -0000
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Making the tough decisions ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏
360 View:
Weekly Business Tip, Tool, Resource for busy SME owners.
Hi Bob,
Just in case you missed it — Katie Leeson will be joining us at GrowthCLUB.
Katie has led at scale. She’s had to make the kinds of decisions that look
obvious in hindsight… and brutal in the moment.
Because most business owners don’t struggle with ideas, They struggle with
decisions they already know need making.
<https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVrC1X8dyqsSW2Qhtvj6x1DqZW7jDgJ35L6CfrN7KkK2l3m2nnW8wLKSR6lZ3q4W1Vstvf3Zr99CW2YPQ6f15f7s_V-vgXK5F1d6nN1-TSS69PxlqW72JCWj3Y25QdW6GrWKY3QqgrYN2f-CYxk7Y1CW36vYHx4fydZ_W4FCWMq8CY8g6W7Pm5jT1rdj5lN7yPBVJ6Y6T2N5Z7xHj2ppy-W4KT8Sg1TF_GvW7Y5n0t8ZVb7gW4RKRsr6dmMMxN1_-RSdPczPmW4Gz9GH23vhF4W2dq7Vh1yP_l1W7Ts1-v3SWJXkW5Jch0w6zJ1CrW6LLW7f2CBPJZW2wvj528ypHTpW787Y8C6DJpnSW3FfwGs8NvqBQW3WdWpY6X9ybnW4TlGPf8TndwwW5D2mr-69d5sFW8FqKNk5DmXcddCHrM-04>
Find out more about GrowthCLUB
Tip:
Separate discomfort from danger
Not every uncomfortable decision is a risky one.
Some are simply overdue like Raising prices, letting someone go, stopping a
service that no longer works or changing a structure that’s outgrown its
usefulness.
A far better question than “Why does this feel hard?” is “Is this aligned
with where we’re going?”
Discomfort is often the entry fee for progress and the best goals are
uncomfortable.
More on that later.
<https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/69968e8a-9251-4107-a05d-6bf933e8ed68.png?width=1116&upscale=true&name=69968e8a-9251-4107-a05d-6bf933e8ed68.png>
Tool:
Tool: The 10–10–10 filter
When you’re stuck, ask yourself:
How will I feel about this decision in 10 days?
10 months?
10 years?
Short term, it may sting. Medium term, it may stabilise. Long term, it may
be obvious.
Difficult decisions often feel heavy because we’re overweighting the
immediate discomfort and underweighting the long-term consequence of
inaction.
Stretch the timeline and Clarity usually improves.
Resource:
Write the future headline
Take the decision you’re avoiding.
Now write two short headlines dated one year from now.
One where you made the decision and one where you didn’t.
Which version of you is calmer?
Which business looks stronger?
Which team feels clearer?
Sometimes seeing it written down removes the fog.
Get Uncomfortable
Most of the goals that genuinely move a business forward stretch capacity,
force better standards and expose weak systems.
They demand conversations you’ve been avoiding.
If a goal feels completely safe, it’s usually maintenance, not growth.
That’s why in the SMUTTIE framework, the “U” matters.
Uncomfortable.
Not reckless or unrealistic.
Uncomfortable.
Discomfort is usually a signal that something has to change; behaviour,
structure, pricing, delegation, expectation.
The other part people forget is the “E”.
Emotional.
If a goal doesn’t stir something in you whether that be pride, ambition,
even a little bit of fear it won’t hold your attention when things get busy.
Comfortable goals are easy to set but uncomfortable, emotional goals are the
ones that force evolution.
Have a good week!
Kevin
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Growth Events for Business Owners
⬇️ Get in touch on social media ⬇️
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Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, Leamington Spa,
Warwickshire CV34 6WE, 01926 942144
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=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD
</div>
=20
<!--[if gte mso 9]>
<v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t">
<v:fill type=3D"tile" color=3D"#ffffff"/>
</v:background>
<![endif]-->
<div class=3D"hse-body-background" lang=3D"en" =
style=3D"background-color:#ffffff" bgcolor=3D"#ffffff">
<table role=3D"presentation" class=3D"hse-body-wrapper-table" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; =
width:100% !important; min-width:320px !important; height:100% =
!important" width=3D"100%" height=3D"100%">
<tbody><tr>
<td class=3D"hse-body-wrapper-td" valign=3D"top" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding-top:10px; padding-bottom:20px">
<div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"dnd_area"> <div =
id=3D"section-0" class=3D"hse-section hse-section-first" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-top =
hse-border-m hse-border-top-m" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; border-left:1px solid #cccccc; =
border-right:1px solid #cccccc; box-sizing:border-box; border-top:1px =
solid #cccccc; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc;border-top:1px solid #cccccc" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
class=3D"hse-border hse-border-top hse-border-m hse-border-top-m" =
width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-0-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364686199714" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175364686199714_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b">360 =
View: </h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%">Weekly Business =
Tip, Tool, Resource for busy SME owners.</h3>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Hi Bob,<br><br></p>
<p data-start=3D"370" data-end=3D"445" style=3D"line-height:175%">Just =
in case you missed it =E2=80=94 Katie Leeson will be joining us at =
GrowthCLUB.</p>
<p data-start=3D"370" data-end=3D"445" =
style=3D"line-height:175%"> </p>
<p data-start=3D"447" data-end=3D"569" style=3D"line-height:175%">Katie =
has led at scale. She=E2=80=99s had to make the kinds of decisions that =
look obvious in hindsight=E2=80=A6 and brutal in the moment.</p>
<p data-start=3D"571" data-end=3D"590" =
style=3D"line-height:175%"> </p>
<p data-start=3D"592" data-end=3D"647" =
style=3D"line-height:175%">Because most business owners don=E2=80=99t =
struggle with ideas, They struggle with decisions they already know need =
making.</p></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17724024567281" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
<tbody><tr>
<td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#102d7b; mso-padding-alt:12px 18px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
rC1X8dyqsSW2Qhtvj6x1DqZW7jDgJ35L6CfrN7KkK2l3m2nnW8wLKSR6lZ3q4W1Vstvf3Zr99=
CW2YPQ6f15f7s_V-vgXK5F1d6nN1-TSS69PxlqW72JCWj3Y25QdW6GrWKY3QqgrYN2f-CYxk7=
Y1CW36vYHx4fydZ_W4FCWMq8CY8g6W7Pm5jT1rdj5lN7yPBVJ6Y6T2N5Z7xHj2ppy-W4KT8Sg=
1TF_GvW7Y5n0t8ZVb7gW4RKRsr6dmMMxN1_-RSdPczPmW4Gz9GH23vhF4W2dq7Vh1yP_l1W7T=
s1-v3SWJXkW5Jch0w6zJ1CrW6LLW7f2CBPJZW2wvj528ypHTpW787Y8C6DJpnSW3FfwGs8Nvq=
BQW3WdWpY6X9ybnW4TlGPf8TndwwW5D2mr-69d5sFW8FqKNk5DmXcddCHrM-04" =
target=3D"_blank" style=3D"color:#00a4bd; font-size:16px; =
font-family:Tahoma, sans-serif; Margin:0; text-transform:none; =
text-decoration:none; padding:12px 18px; display:block" =
data-hs-link-id=3D"0" data-hs-link-id-v2=3D"bftMQaUQ">
<strong =
style=3D"color:#ffffff;font-weight:bold;text-decoration:none;font-style:n=
ormal;">Find out more about GrowthCLUB</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1763295939940" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1763295939940_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548584610555" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542558404709" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542558404709_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" data-start=3D"1512" data-end=3D"1556" =
align=3D"left"><strong data-start=3D"1512" data-end=3D"1556">Tip: =
</strong></h2>
<h3 data-start=3D"755" data-end=3D"811" style=3D"font-size:17px; =
margin:0; line-height:175%">Separate discomfort from =
danger</h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1768770165470" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770165470_1" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17554653412884" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17554653412884_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
data-start=3D"759" data-end=3D"807" style=3D"line-height:175%">Not every =
uncomfortable decision is a risky one.</p>
<p data-start=3D"809" data-end=3D"833" style=3D"line-height:175%">Some =
are simply overdue like Raising prices, letting someone go, stopping a =
service that no longer works or changing a structure that=E2=80=99s =
outgrown its usefulness.</p>
<p data-start=3D"809" data-end=3D"833" =
style=3D"line-height:175%"> </p>
<p data-start=3D"972" data-end=3D"1013" style=3D"line-height:175%">A far =
better question than =E2=80=9CWhy does this feel hard?=E2=80=9D is =
=E2=80=9CIs this aligned with where we=E2=80=99re going?=E2=80=9D</p>
<p data-start=3D"972" data-end=3D"1013" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1063" data-end=3D"1147" =
style=3D"line-height:175%">Discomfort is often the entry fee for =
progress and the best goals are uncomfortable.</p>
<p data-start=3D"1063" data-end=3D"1147" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1063" data-end=3D"1147" style=3D"line-height:175%">More =
on that later.</p>
<p data-start=3D"1063" data-end=3D"1147" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1000" data-end=3D"1051" =
style=3D"line-height:175%"> </p>
<p data-start=3D"877" data-end=3D"1084" =
style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tabl=
e>
<div id=3D"hs_cos_wrapper_module_17724030630722" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" =
style=3D"font-family:Tahoma, sans-serif; color:#000000; =
word-break:break-word; text-align:center; padding:10px 20px; =
font-size:0px">
<img alt=3D"69968e8a-9251-4107-a05d-6bf933e8ed68" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/69968e8a=
-9251-4107-a05d-6bf933e8ed68.png?width=3D1116&upscale=3Dtrue&name=
=3D69968e8a-9251-4107-a05d-6bf933e8ed68.png" style=3D"outline:none; =
text-decoration:none; max-width:100%; font-size:16px" width=3D"558" =
align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1762723963822" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1762723963822_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17621195735972" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:50%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:279px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425627578511" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175425627578511_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" data-start=3D"1984" data-end=3D"2049" =
align=3D"left"><strong data-start=3D"1984" data-end=3D"2049">Tool: =
</strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:left" data-start=3D"1984" data-end=3D"2049" =
align=3D"left">Tool: The 10=E2=80=9310=E2=80=9310 =
filter</h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1768770929066" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770929066_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548606406519" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17548606406519_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
data-start=3D"1209" data-end=3D"1241" style=3D"line-height:175%">When =
you=E2=80=99re stuck, ask yourself:</p>
<p data-start=3D"1209" data-end=3D"1241" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1243" data-end=3D"1315" style=3D"line-height:175%">How =
will I feel about this decision in 10 days?<br data-start=3D"1290" =
data-end=3D"1293">10 months?<br data-start=3D"1303" data-end=3D"1306">10 =
years?</p>
<p data-start=3D"1243" data-end=3D"1315" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1317" data-end=3D"1407" =
style=3D"line-height:175%">Short term, it may sting. Medium term, it may =
stabilise. Long term, it may be obvious.</p>
<p data-start=3D"1317" data-end=3D"1407" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1409" data-end=3D"1556" =
style=3D"line-height:175%">Difficult decisions often feel heavy because =
we=E2=80=99re overweighting the immediate discomfort and underweighting =
the long-term consequence of inaction.</p>
<p data-start=3D"1558" data-end=3D"1579" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1558" data-end=3D"1579" =
style=3D"line-height:175%">Stretch the timeline and Clarity usually =
improves.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1764949818057" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1764949818057_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425609215310" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542548310233" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542548310233_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" align=3D"left"><strong data-start=3D"228" =
data-end=3D"261">Resource:</strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:left" align=3D"left">Write the future =
headline</h3></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17578695741032" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17578695741032_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
data-start=3D"1656" data-end=3D"1690" style=3D"line-height:175%">Take =
the decision you=E2=80=99re avoiding.</p>
<p data-start=3D"1656" data-end=3D"1690" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1692" data-end=3D"1746" style=3D"line-height:175%">Now =
write two short headlines dated one year from now.</p>
<p data-start=3D"1692" data-end=3D"1746" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1748" data-end=3D"1804" style=3D"line-height:175%">One =
where you made the decision and one where you didn=E2=80=99t.</p>
<p data-start=3D"1748" data-end=3D"1804" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1818" data-end=3D"1910" =
style=3D"line-height:175%">Which version of you is calmer?</p>
<p data-start=3D"1818" data-end=3D"1910" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1818" data-end=3D"1910" =
style=3D"line-height:175%">Which business looks stronger?</p>
<p data-start=3D"1818" data-end=3D"1910" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1818" data-end=3D"1910" =
style=3D"line-height:175%">Which team feels clearer?</p>
<p data-start=3D"1912" data-end=3D"1961" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1912" data-end=3D"1961" =
style=3D"line-height:175%">Sometimes seeing it written down removes the =
fog.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1754254826726" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254826727_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425698533917" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1754254617676" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254617676_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17656383897351" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17656383897351_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" align=3D"left">Get =
Uncomfortable</h2></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17656388705512" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17656388705512_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
data-start=3D"340" data-end=3D"413" style=3D"line-height:175%">Most of =
the goals that genuinely move a business forward stretch =
capacity, force better standards and expose weak systems.</p>
<p data-start=3D"340" data-end=3D"413" style=3D"line-height:175%"><br =
data-start=3D"496" data-end=3D"499">They demand conversations =
you=E2=80=99ve been avoiding.</p>
<p data-start=3D"340" data-end=3D"413" =
style=3D"line-height:175%"> </p>
<p data-start=3D"548" data-end=3D"619" style=3D"line-height:175%">If a =
goal feels completely safe, it=E2=80=99s usually maintenance, not =
growth.</p>
<p data-start=3D"548" data-end=3D"619" =
style=3D"line-height:175%"> </p>
<p data-start=3D"621" data-end=3D"674" =
style=3D"line-height:175%">That=E2=80=99s why in the SMUTTIE framework, =
the =E2=80=9CU=E2=80=9D matters.</p>
<p data-start=3D"676" data-end=3D"690" =
style=3D"line-height:175%">Uncomfortable.</p>
<p data-start=3D"692" data-end=3D"741" style=3D"line-height:175%">Not =
reckless or unrealistic.<br data-start=3D"724" =
data-end=3D"727">Uncomfortable.</p>
<p data-start=3D"692" data-end=3D"741" =
style=3D"line-height:175%"> </p>
<p data-start=3D"743" data-end=3D"868" =
style=3D"line-height:175%">Discomfort is usually a signal that something =
has to change; behaviour, structure, pricing, delegation, =
expectation.</p>
<p data-start=3D"743" data-end=3D"868" =
style=3D"line-height:175%"> </p>
<p data-start=3D"870" data-end=3D"910" style=3D"line-height:175%">The =
other part people forget is the =E2=80=9CE=E2=80=9D.</p>
<p data-start=3D"912" data-end=3D"922" =
style=3D"line-height:175%">Emotional.</p>
<p data-start=3D"912" data-end=3D"922" =
style=3D"line-height:175%"> </p>
<p data-start=3D"924" data-end=3D"1061" style=3D"line-height:175%">If a =
goal doesn=E2=80=99t stir something in you whether that be pride, =
ambition, even a little bit of fear it won=E2=80=99t hold your =
attention when things get busy.</p>
<p data-start=3D"924" data-end=3D"1061" =
style=3D"line-height:175%"> </p>
<p data-start=3D"1063" data-end=3D"1097" =
style=3D"line-height:175%">Comfortable goals are easy to set but =
uncomfortable, emotional goals are the ones that force evolution.</p>
<p data-start=3D"1166" data-end=3D"1212" =
style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tabl=
e>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17639083022383" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17639083022383_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">Have a good week!</p>
<p style=3D"line-height:175%"> </p>
<p =
style=3D"line-height:175%">Kevin</p></div></div></td></tr></tbody></table=
>
<div id=3D"hs_cos_wrapper_module_17536442762952" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td align=3D"center" valign=3D"top" style=3D"font-family:Tahoma, =
sans-serif; color:#000000; word-break:break-word; text-align:center; =
padding:0px; font-size:0px">
<img alt=3D"Kevin Email Sig" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Kevin%20=
Email%20Sig.png?width=3D1196&upscale=3Dtrue&name=3DKevin%20Email%=
20Sig.png" style=3D"outline:none; text-decoration:none; max-width:100%; =
font-size:16px" width=3D"598" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364960204115" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
<tbody><tr>
<td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#102d7b; mso-padding-alt:12px 18px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
rC1X8dyqsSW2Qhtvj6x1DqZW7jDgJ35L6CfrN7KkK223m2nnW7Y8-PT6lZ3pMW9dB5R_47d-j=
MW6lDG2N1r6vLtW8YHM4K8sq6CLW19nQyL5MPPKRW4qTX4n3xj58VW7WVJS921h0WFN4vs5TH=
wgZkWW3tBWBQ9c2JSlW4CXkM-5yYBtyW6rNcwr2MJfFTW3Nq5ZS24zndpLJnp5J_KjpN8l1Lq=
vPTd4GW6m1Vxs7KbTxxW5wx-lM5dFPrBW9fvMXJ8LlSYzVPG4Sz4jfBrcW1d0kqX4-GGRxN8Q=
g-pFBfSYXW7F7JL_6hdnYXW7mkMc61W0nL2W1KxkbG8Rf-GFW3Z-HPH1Z9Jc_W5KM73G7c3XR=
QW73XNC09lpJRsW63z7QL5z-0vlf4VtQzs04" target=3D"_blank" =
style=3D"color:#00a4bd; font-size:16px; font-family:Tahoma, sans-serif; =
Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; =
display:block" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"JPH3x/6k">
<strong =
style=3D"color:#ffffff;font-weight:bold;text-decoration:none;font-style:n=
ormal;">Growth Events for Business Owners</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17536444855184" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17536444855184_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%; text-align:center" =
align=3D"center">=E2=AC=87=EF=B8=8F Get in touch on social media =
=E2=AC=87=EF=B8=8F</p></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17536443078683" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"presentation" align=3D"center" style=3D"width: auto; text-align: =
center; margin: 0 auto; " class=3D"hs_cos_wrapper_type_social_module">
<tbody>
<tr>
<td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
rC1X8dyqsSW2Qhtvj6x1DqZW7jDgJ35L6CfrN7KkK1s3m2nnW6N1vHY6lZ3l2W7sF-Ss1yKKn=
DW13TDb64tSNDXW6BBH6N7w2HVGW7jCh4K7Jn-ZSW1bdlL68kjcNSW3mJ5qy6sZ0QGW3JHzQ4=
61Zl9wN1YfD1gCq84SN6WVcJtzz76qN4pYX9vL7-STW7S47P58q55T4W3VjNrt76hWkHTGVZ6=
2lr3jPW4nC_Lb544gzrW2_-kk-4MxkdcW4DMv6R7PF5mfW7VGX4y22ftrcW1P1r2x7dNBPVW4=
GCSCF343GXkW4MzxCj2sbbYVW7xVZcM2mkl2gV7gpGF79-PQ4f27TL6004" =
style=3D"color:#00a4bd; text-decoration:none !important" =
data-hs-link-id=3D"0" data-hs-link-id-v2=3D"5qfwzmBP" =
target=3D"_blank"><img =
src=3D"https://hs-5986753.f.hubspotstarter.net/hs/hsstatic/TemplateAssets=
/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/we=
bsite_circle_color.png" alt=3D"Website" height=3D"25" =
style=3D"outline:none; text-decoration:none; border:none; =
width:auto!important; height:25px!important; vertical-align:middle" =
valign=3D"middle" width=3D"auto">
</a>
</td>
</tr>
</tbody>
</table>
</td><td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
rC1X8dyqsSW2Qhtvj6x1DqZW7jDgJ35L6CfrN7KkK223m2nnW7Y8-PT6lZ3njW5PYt4F3Q_v1=
mW6CFxhm45lmz6W50fKrg94xgzMVLpCJl5JVT_BW5lzvjK3GXfTkVd_Sf61qMf4-W2CDXmg5s=
VlzqW7W6HQG2Q4K4SN5FyW9v9M6MtW2RhR3x4HvS0kW5FdQ4J7MWwtXW34LMYf7xl_psW4Bsv=
VD5TGPmcW2MyktK5QCzL8W2vpyGW5xSwCbW5wR1pH2-sLrsW2jkncP7K8GTWW3qhBB08SkSGG=
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3wsTW2tbLCd951TKZW3zTH_h4_7H7Lf90snY404" style=3D"color:#00a4bd; =
text-decoration:none !important" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"Fh27tC2C" target=3D"_blank"><img =
src=3D"https://hs-5986753.f.hubspotstarter.net/hs/hsstatic/TemplateAssets=
/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/li=
nkedin_circle_color.png" alt=3D"LinkedIn" height=3D"25" =
style=3D"outline:none; text-decoration:none; border:none; =
width:auto!important; height:25px!important; vertical-align:middle" =
valign=3D"middle" width=3D"auto">
</a>
</td>
</tr>
</tbody>
</table>
</td><td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
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nz-jW7KwYTX8TwnZjN2PDpgwJdv2hW7HrpMY8mB7x3VzM_Dp43qLvyVNH-Pr5q8ch3W6xg7qk=
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text-decoration:none !important" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"UYzN+CFx" target=3D"_blank"><img =
src=3D"https://hs-5986753.f.hubspotstarter.net/hs/hsstatic/TemplateAssets=
/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/fa=
cebook_circle_color.png" alt=3D"Facebook" height=3D"25" =
style=3D"outline:none; text-decoration:none; border:none; =
width:auto!important; height:25px!important; vertical-align:middle" =
valign=3D"middle" width=3D"auto">
</a>
</td>
</tr>
</tbody>
</table>
</td><td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
rC1X8dyqsSW2Qhtvj6x1DqZW7jDgJ35L6CfrN7KkK223m2nnW7Y8-PT6lZ3n6W6Vvxr91l6yM=
cN2CBpGkHZFB9W7DSG4F8N7LfRW992Ykl30tT77W793tN54-DDYzVSV8nj5m95bGW5GMRw82X=
tpV7N5w8xyMN9RpNW93PmsD1YmKwmW2NGxsg3J6McCW7lZKwB4793PxW77GC0k2m6W_cMsG-X=
pfc8jDW8JSvdD1mN56HN8d1fBC1T4QqW8vf5yn63JCZKW92Nb0661ShxjN3ckpBK38Q-ZW52w=
TLc2D9stKW411Q7q1D3b0pW2yj6213-ZTHjN445dMHnCWtvW5ZX3vT5j3dSrW1fbYS68Rd6pB=
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text-decoration:none !important" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"+7kY4KG0" target=3D"_blank"><img =
src=3D"https://hs-5986753.f.hubspotstarter.net/hs/hsstatic/TemplateAssets=
/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/in=
stagram_circle_color.png" alt=3D"Instagram" height=3D"25" =
style=3D"outline:none; text-decoration:none; border:none; =
width:auto!important; height:25px!important; vertical-align:middle" =
valign=3D"middle" width=3D"auto">
</a>
</td>
</tr>
</tbody>
</table>
</td><td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
rC1X8dyqsSW2Qhtvj6x1DqZW7jDgJ35L6CfrN7KkK223m2nnW7Y8-PT6lZ3pHW95KH-P9c9YT=
QW8jYYkq7nCgrbN4TmBYvRVwQ-VDf9rJ6l8k7dW4TNVDj7php5-W5060d_4B0YWdW6jfhq11P=
3FSRW5KYfmF1hshY2W4WkZmw304Q-ZW6mWMzv9bg_FbW2HfJTF57x8Q8VV2v_c1Bdkf0W2Wxj=
d581MtV3W3y_70y71D-twW8lLpds24ncW_W8_pdSC3hZjYcW56gP1F6JV_16VBpfFc8VlSVxW=
5SqTLh1kCx1JW20xPYK3jhrjxW68Pk6y1PbVTkVLtNKZ98vPgKVMNK9V5BRhL0W8W6ylb2lTB=
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text-decoration:none !important" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"ZTb5oA2F" target=3D"_blank"><img =
src=3D"https://hs-5986753.f.hubspotstarter.net/hs/hsstatic/TemplateAssets=
/static-1.262/img/hs_default_template_images/modules/Follow+Me+-+Email/yo=
utube_circle_color.png" alt=3D"YouTube" height=3D"25" =
style=3D"outline:none; text-decoration:none; border:none; =
width:auto!important; height:25px!important; vertical-align:middle" =
valign=3D"middle" width=3D"auto">
</a>
</td>
</tr>
</tbody>
</table>
</td><td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
<tbody>
<tr>
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<p style=3D"font-family:Arial, =
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Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, =
Leamington Spa, Warwickshire CV34 6WE, 01926 942144
</p>
<p>
<a data-unsubscribe=3D"true" =
href=3D"https://hs-5986753.s.hubspotstarter.net/preferences/en/manage?dat=
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font-style:normal" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"qjPJqCop" =
target=3D"_blank">Manage preferences</a>
</p>
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