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Date: Sun, 26 Jul 2026 21:03:10 +0100
From: Kevin Riley <kevin@coaching-360.co.uk>
Reply-To: kevin@coaching-360.co.uk
To: bob@sarahharvey.com
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------=_Part_7215982_428741314.1785096190131
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This week=E2=80=99s reader question is about local SEO, service pages and b=
eing found by the right people.

360 View:

Weekly Business Tip, Tool, Resource for business leaders.

Hi Bob,

We had a good anonymous question come in this week:

=E2=80=9CAs a local electrician, what=E2=80=99s the best thing I can do on =
my site to be seen if someone types in car charger installation in any town=
 around us? Or any other service we offer like EICR testing?=E2=80=9D

It=E2=80=99s a good question because search is changing again. My answer as=
 a Growth Specialist is to get the best person you can to do it, (in-house =
or agency) for you so you can focus on delivery.

To answer the question directly for owners not yet ready for that investmen=
t, I'm handing over to my Marketing Manager, Ben, (https://cK13Q04.na1.hubs=
potlinksstarter.com/Ctc/OP+113/cK13Q04/VVKnR910cXT6W7wDdr25Y4mYjW6L2xF55RZt=
x7N5_C1n23lcq-W7lCdLW6lZ3kSW8y-9zX6bBn2_W60yTFZ5S__tsW3t55jd459jDdW5CvZTz5F=
GdzfVsPSb82S2CttW9kCMG23CpDQPW47TzPw1xNw5pW9lfHrv61s5PMVF-Zh51hhXgCW2bddTb5=
yYG50W5fgwt-5b-4YWW1X_s6W7rrCG-W982gRr1JfLYsW5yNdnt40WSJQM1NJp_hqB3cW5LXtWn=
95LKZ2W6Zgn1Y54cCVcW3QfZ-T6rLhWNN3C7R6Lw8pGjW3l0nz-3Z99YcW1h-2RH2h3zkbV5c9j=
v84vYt8W33ZKlm5v6vv8W7cf55c1QdH2kf3LHhhb04 ) for a whistle-stop tour of SEO=
.

Loving the questions coming in!

Ask Your Question Anonymously
(https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVKnR910cXT=
6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1lT5jMY8W50kH_H6lZ3kvW2l-kzD9jbNWNW754q2m1lf=
kJyW1QlTvd3Hp71bW6RG41_7RtcbPW2z7Crs6N536RW616tH91n3LYLW44XmHB6R3cXLW3jpy1t=
6y7f7kW2cxJp984dG6rW48cZTL6lkM0wW936Km22QJXKqW4Jp0v_4VPq-kW4tLlHn52Brc3W3t3=
Nfn7XtPZLN5t2328wdSK4W5bWbjD36-z0fW3fSDbT5zYH1CW1pllJj7WrfFJVmRrC33Y4fJxVvZ=
yjq1z0mbxW5b1RjD5y9747W8V2j0n5Yjm7jVSPydN6kH06HW662J5f6_k1TYW6BpWtj4tNFDSW8=
ZT4_R3Fb51KN6PsJ__D36QdW6NRz9030gff5N2gXXzcmF6RqW8XB1bg75FTLYW2qPvl43xfNgrV=
Wt_gt95P7CTf6cVMPR04 )

Do you remember Ask Jeeves and typing full questions into the internet. Eve=
ryone took the mickey, especially when someone typed into Google as if they=
 were speaking to a person.

Then we all adapted. Bye Bye Jeeves.

We stopped asking full questions and started searching in short, clipped ph=
rases.

=E2=80=9CBusiness coach Warwickshire.=E2=80=9D, =E2=80=9CCar charger instal=
lation near me.=E2=80=9D or if we needed to apologise to our significant ot=
hers =E2=80=9CSame day delivery Florist near me.=E2=80=9D.

We trained ourselves to speak the language of the search engine but now it'=
s gone full circle and people are asking full questions again. They are typ=
ing them into AI tools, speaking them into phones, dictating into search bo=
xes, and expecting and getting a useful answer back and then even having co=
nversations!

So the business question isn't just =E2=80=9Chow do I rank for a keyword?=
=E2=80=9D but =E2=80=9CHow do I become part of the answer when someone asks=
 the question?=E2=80=9D

Tip:

Write for the question, not just the keyword

Keywords still matter. Technical SEO still matters. Your website still need=
s to be clear, fast, structured, mobile-friendly and properly connected to =
your Google Business Profile. We're rebuilding ours at the minute for this =
exact reason because it's gone as far as it can go!

AI search has made one thing even more important:

Your content needs to answer the real questions people ask before they enqu=
ire.

For the electrician, it is not only: =E2=80=9CCar charger installation Warw=
ick.=E2=80=9D It is also:

=E2=80=9CHow quickly can a EV charger installed at my house?=E2=80=9D

=E2=80=9CHow much does car charger installation cost?=E2=80=9D

=E2=80=9CDo I need a certain type of fuse board?=E2=80=9D

=E2=80=9CHow long does an EICR take?=E2=80=9D

=E2=80=9CWhat happens if my rental property fails an EICR?=E2=80=9D

Those are the questions people ask when they are closer to making a decisio=
n.

It is the same in our world. Business owners do not search =E2=80=9Cbusines=
s coach=E2=80=9D and then choose one like they are buying a kettle. A lot o=
f them are searching around the problem first.

=E2=80=9CHow do I get my team to take more ownership?=E2=80=9D

=E2=80=9CWhy does everything in my business still come back to me?=E2=80=9D

=E2=80=9CHow much does a business coach cost?=E2=80=9D

=E2=80=9CHow do I scale past =C2=A35m?=E2=80=9D

=E2=80=9CWhat should a leadership team meeting include?=E2=80=9D

Tool:

AnswerthePublic

A useful place to start is a tool called AnswerThePublic. (https://cK13Q04.=
na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVKnR910cXT6W7wDdr25Y4mYjW6L=
2xF55RZtx7N5_C1mM3lcq-W6N1vHY6lZ3pMW6GDn586r63q6W5s9gcK97TTKnW46d9Sp41bdq8V=
9lPvc7t54f9N1vsl8LzWNZyW3m7blW1XyMQLW1mFGfp9bsRB8W6xksKB162gdqW8LS9zF53xjHs=
W9jJkpy2l4DSDW7RsnWC3mNr4sW6jf90j5l2sb1W3lx3694XvggvW2Dwj9w1QRXKfW1HMz7-3Hj=
K7BW6PCX9356NHYlW63MLw16th4v-W6vPsp87jf_WTW2N4YMX5MRxlHW2gJW-F4_34H2VFPnT03=
_xjLMW1NrTKp8W3R3bf8TjZkz04 )

Put in one of your core services, not your business name.

For example:

=E2=80=9Ccar charger installation=E2=80=9D

=E2=80=9CEICR testing=E2=80=9D

=E2=80=9Cbusiness coach=E2=80=9D

=E2=80=9CHR support=E2=80=9D

=E2=80=9Ccommercial electrician=E2=80=9D

It will show you the questions people are already asking around that topic.

That is useful because those questions tell you what customers are thinking=
 before they are ready to buy.

For a local electrician, it might show questions like:

=E2=80=9CHow much does car charger installation cost?=E2=80=9D

=E2=80=9CCan any house have an EV charger?=E2=80=9D

=E2=80=9CHow long does an EICR take?=E2=80=9D

=E2=80=9CWhat happens if an EICR fails?=E2=80=9D

=E2=80=9CDo landlords need an electrical safety certificate?=E2=80=9D

Those are not just content ideas.

They are buying questions but trust questions and they are the things peopl=
e may ask Google, ChatGPT, Perplexity or Gemini before they ever ring you.

It will show you the questions people are already asking around that topic.

That is useful because those questions tell you what customers are thinking=
 before they are ready to buy.

The job is not to copy every question into a blog and hope for the best. Th=
e job is to spot the questions that show real intent, then answer them prop=
erly on your website.

Resource:

Free Webinar - How to Turn Searches into Sales

This event is relevant to this week=E2=80=99s question.

The webinar is about generating content ideas, improving search visibility,=
 understanding what people are looking for before they buy, and creating co=
ntent that supports Google, social, email and AI-driven search.

Even when someone is recommended to you, they still search. They check your=
 website. They read reviews. They compare you with others. Increasingly, th=
ey may ask an AI tool what to look for, who to consider, or what questions =
to ask before buying.

If your website and content do not answer those questions, you may never ma=
ke the shortlist.

Webinar | 20th August 12:00
(https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVKnR910cXT=
6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1nY3lcq-W95jsWP6lZ3l-W8VtZKJ77mkvpW2MV0mj5vp=
kmBW5PLkjT1vRylmV7Hm6Q8qf10YW4JZNpR33vsV8W5MZ1dQ1lcPFQW34lHCM36zdgzVfzgCz3m=
VLkFW8D6QNd51QGc8W4QtL4r174kLlW3K_Qs-1BtNXqW2Ptt9x4CPDhGW1yxr1m6Nl-vpW4XFtN=
_1xPx_mVtZnsF5ybMQQW5sX5t65g6gPPW4dnpQz3bGg17W2r-y1r3L6BgXVkTPZc5Qb0m2W9fBn=
Sv4gRfxkW8BDyS145q9VRW4Q43Md8BnDtwW4YDn3X9hfDNYW4p39Cg2x6S_rW1thQsh4PqnCnW8=
DSCq550-HXJW88v5vF914WzmW6Jy_Bv60SmLsV4d91X513PnpW5lp_v83ZX1Z3f3rkt9T04 )

Search is becoming more human again

For years, businesses built content around keywords because that was how pe=
ople searched.

Now, more people are searching like humans again and ask full questions. Th=
ey are describing problems. They are asking for advice. They are using AI t=
ools because it feels private, quick and low-risk and tailored to them.

Because many customers, especially business owners, do not always want to a=
sk the honest question out loud.

They might not want to admit they do not understand pricing. They might fee=
l awkward asking whether they need a certain certificate. They might not wa=
nt to say they are overwhelmed, stuck, under-confident, or unsure how to sc=
ale.

But they will ask Google.

They will ask ChatGPT.

They will ask Perplexity, Gemini, Copilot, or whatever tool they have open.

So your job is to make sure your business has useful, clear, credible answe=
rs in the places those tools can learn from.

That means good service pages, proper FAQs, clear explanations, reviews, ca=
se studies, proof, local signals, useful articles, and content that sounds =
like it was written by someone who actually understands the customer=E2=80=
=99s problem.

Not keyword soup or generic AI copy but real CONVERSATIONS from real questi=
ons.

Start writing for the questions your next customer is already asking and th=
en write the next two they'll ask next.

Have a good week!

Kevin (and Ben)

Growth Events for Business Owners
(https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVKnR910cXT=
6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1n23lcq-W7lCdLW6lZ3lDW71vmMF1cXTTPW28cn8M2dG=
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t001q1PSm7PW4vdl7Q7LykkBW630TXM8sh9t-W81r25c8X14CYW6zb03L8wMn4Gf5hRcNz04 )

=E2=AC=87=EF=B8=8F Get in touch on social media =E2=AC=87=EF=B8=8F

Website (https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVK=
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QW1QCWdx1YzMzLW88ZNXk1fs70CW8xGbxY7wf8lqf48q9RH04 )

LinkedIn (https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
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Facebook (https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
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Instagram (https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/V=
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vW04 )

YouTube (https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVK=
nR910cXT6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1n23lcq-W7lCdLW6lZ3n5W7F3DJC7mjMq8W1=
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TikTok (https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VVKn=
R910cXT6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1n23lcq-W7lCdLW6lZ3ktW1Nj0Xc9hnNxxW7c=
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Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, Leamington Spa, Warw=
ickshire CV34 6WE, 01926 942144

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   =20
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"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17536468619=
9714" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
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s-cos-type=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size=
:22px; color:#102d7b">360 View:&nbsp;</h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%">Weekly Business Ti=
p, Tool, Resource for business leaders.</h3>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Hi Bob,</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">We had a good anonymous question come in this=
 week:</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">=E2=80=9CAs a local electrician, what=E2=80=
=99s the best thing I can do on my site to be seen if someone types in car =
charger installation in any town around us? Or any other service we offer l=
ike EICR testing?=E2=80=9D</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">It=E2=80=99s a good question because search i=
s changing again. My answer as a Growth Specialist is to get the best perso=
n you can to do it, (in-house or agency) for you so you can focus on delive=
ry.</p></div></div></td></tr></tbody></table>
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  =20
  </div>
  <div id=3D"section_1785094608019" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:398px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"398" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:398px">
<![endif]-->
<div id=3D"column_1785094608019_0" class=3D"hse-column hse-size-8">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17850948182=
2312" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs=
_cos_wrapper_module_178509481822312_" class=3D"hs_cos_wrapper hs_cos_wrappe=
r_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size:=
 inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-h=
s-cos-type=3D"rich_text"><p style=3D"line-height:175%"><span style=3D"box-s=
izing: border-box; margin: 0px; padding: 0px;">To answer the question direc=
tly for owners not yet ready for that investment, I'm handing over to my Ma=
rketing Manager,&nbsp;<a href=3D"https://cK13Q04.na1.hubspotlinksstarter.co=
m/Ctc/OP+113/cK13Q04/VVKnR910cXT6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1nl3m2nnW7Y8=
-PT6lZ3p-W6mBNcr6wQjTWW4g3H4Q3ymhplN1ppjJxlPv-CW3-L3lf9m3l1NW1-JJLs88CN_9W6=
Yqt6f5NlmtMW2PpX2P1wRnM2W46LN9t68xXjhW4zbbs63JgCk5W8fFRRJ3knjG2W8P_mT23YDp0=
FW31NHZR98jb8nW1n7pXH6hg700W3jHjh910F9CQW769z7n3JxT5FW4sXCNB3rG5d6VFDdQY4hx=
tPqW22mYwh7XWTLKW7dcRFb7lnGhBW18l0nT4Ndd53W59XsJJ1jD8dfN79pNlVmD4CXW5HD3YT8=
mg1zwW6Q6W2D8bLJ_cW3ZNSng8PgT71VlMs0K6R3CCvcrfHR04" target=3D"_blank" rel=
=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-link-id=
-v2=3D"sjJ1wEMY">Ben,</a> for a whistle-stop tour of SEO.</span><br><br>Lov=
ing the questions coming in!</p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17838663100272=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=3D"c=
enter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"border-collapse:separate!important">
    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" style=3D"f=
ont-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:br=
eak-word; border-radius:8px; cursor:auto; background-color:#102d7b; mso-pad=
ding-alt:12px 18px">
        <a href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/c=
K13Q04/VVKnR910cXT6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1lT5kBVzW50kH_H6lZ3lJW6jw7=
dc3ds4gBW31GY3M4gxy2gW99HWF544K77wW1thQd134WR2sW1-37QK4_z44PW99gXKv2ns3VvW8=
BgWyJ46WhnfW6Vdhr0884qK9W7kx-rv6SWZfhW5Nqkwj1BnG73W5Wv-zN5zgB5ZW2JYyrL6c0pw=
yW5201vn2t6dhTW2Pn-Yf3xtVQXW77RcLz51Zrv0W7RB1tK80KpN8W66gbSR3dX8yJW6MRvqC3J=
51-wW4xKh4h4CJJ7tW2nJ7jL7b4lFxW1_d7pJ9lsyczW3YgSlF1LWTXPW7_YtcG2mRLrVW3ZW6B=
954YWr4W7Jrf3C6hZmqTW4bfR8x4g1d--W54xSRQ5j0_XsW5NHWkX1NT1BMW2MvQn482Zqb-W86=
ktsx3zbfzfW5wG8Ql19rr4-W7DqWZV3_j8WBf1GfD_K04" target=3D"_blank" style=3D"c=
olor:#00a4bd; font-size:16px; font-family:Tahoma, sans-serif; Margin:0; tex=
t-transform:none; text-decoration:none; padding:12px 18px; display:block" d=
ata-hs-link-id=3D"0" data-hs-link-id-v2=3D"mBwwzaGR">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Ask Your Question Anonymously</strong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:199px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"199" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:199px">
<![endif]-->
<div id=3D"column_1785094608019_1" class=3D"hse-column hse-size-4">
  <div id=3D"hs_cos_wrapper_module_178509465128811" class=3D"hs_cos_wrapper=
 hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit;=
 font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"wid=
get" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D=
"presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Tahoma, sans-serif; color:#000000; word-break:break-word; text-alig=
n:center; padding:10px 20px; font-size:0px">
        <img alt=3D"Screenshot 2026-07-26 203932" src=3D"https://hs-5986753=
.f.hubspotstarter.net/hub/5986753/hubfs/Screenshot%202026-07-26%20203932.pn=
g?width=3D318&amp;upscale=3Dtrue&amp;name=3DScreenshot%202026-07-26%2020393=
2.png" style=3D"outline:none; text-decoration:none; max-width:100%; font-si=
ze:16px; border-radius:15%" width=3D"159" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1785094617584" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1785094617584_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17850945529=
6310" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; color:#00=
0000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #fc3afc;width:50%;marg=
in:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #fc3afc;wid=
th:279px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17850945287509=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos=
_wrapper_module_17850945287509_" class=3D"hs_cos_wrapper hs_cos_wrapper_wid=
get hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inhe=
rit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos=
-type=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; line-height:175%=
">&nbsp;</h3>
<p style=3D"line-height:175%">Do you remember Ask Jeeves and typing full qu=
estions into the internet. Everyone took the mickey, especially when someon=
e typed into Google as if they were speaking to a person.</p></div></div></=
td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17850942871417" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Tahoma, sans-serif; color:#000000; word-break:break-word; text-alig=
n:center; padding:10px 20px; font-size:0px">
        <img alt=3D"ask jeeves" src=3D"https://hs-5986753.f.hubspotstarter.=
net/hub/5986753/hubfs/ask%20jeeves.jpg?width=3D1116&amp;upscale=3Dtrue&amp;=
name=3Dask%20jeeves.jpg" style=3D"outline:none; text-decoration:none; max-w=
idth:100%; font-size:16px" width=3D"558" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1763295939940" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1763295939940_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17850943163=
498" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17850943163498_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><p style=3D"line-height:175%">Then we all adapted. B=
ye Bye Jeeves.</p>
<p style=3D"line-height:175%"><br>We stopped asking full questions and star=
ted searching in short, clipped phrases.</p>
<p style=3D"line-height:175%"><br>=E2=80=9CBusiness coach Warwickshire.=E2=
=80=9D, =E2=80=9CCar charger installation near me.=E2=80=9D or if we needed=
 to apologise to our significant others =E2=80=9CSame day delivery Florist =
near me.=E2=80=9D.</p>
<p style=3D"line-height:175%"><br>We trained ourselves to speak the languag=
e of the search engine but now it's gone full circle and people are asking =
full questions again. They are typing them into AI tools, speaking them int=
o phones, dictating into search boxes, and expecting and getting a useful a=
nswer back and then even having conversations!<br><br></p>
<p style=3D"line-height:175%">So the business question isn't just =E2=80=9C=
how do I rank for a keyword?=E2=80=9D but&nbsp;=E2=80=9CHow do I become par=
t of the answer when someone asks the question?=E2=80=9D</p></div></div></t=
d></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17548584610555=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"no=
ne" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-alig=
n:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; color:#00=
0000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:80%;ma=
rgin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1.5px solid #fc3afc;w=
idth:446px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17542558404709=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos=
_wrapper_module_17542558404709_" class=3D"hs_cos_wrapper hs_cos_wrapper_wid=
get hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inhe=
rit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos=
-type=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px=
; color:#102d7b; text-align:left" data-start=3D"1512" data-end=3D"1556" ali=
gn=3D"left"><strong data-start=3D"1512" data-end=3D"1556">Tip: </strong></h=
2>
<h3 data-start=3D"755" data-end=3D"811" style=3D"font-size:17px; margin:0; =
line-height:175%">&nbsp;Write for the question, not just the keyword&nbsp;<=
/h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1768770165470" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770165470_1" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17554653412=
884" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17554653412884_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><p style=3D"line-height:175%">Keywords still matter.=
 Technical SEO still matters. Your website still needs to be clear, fast, s=
tructured, mobile-friendly and properly connected to your Google Business P=
rofile. We're rebuilding ours at the minute for this exact reason because i=
t's gone as far as it can go!</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">AI search has made one thing even more import=
ant:</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%; font-weight:bold">Your content needs to answe=
r the real questions people ask before they enquire.&nbsp;</p>
<p style=3D"line-height:175%; font-weight:bold">&nbsp;</p>
<p style=3D"line-height:175%">For the electrician, it is not only: =E2=80=
=9CCar charger installation Warwick.=E2=80=9D It is also:</p>
<p style=3D"line-height:175%">=E2=80=9CHow quickly can a EV charger install=
ed at my house?=E2=80=9D</p>
<p style=3D"line-height:175%">=E2=80=9CHow much does car charger installati=
on cost?=E2=80=9D</p>
<p style=3D"line-height:175%">=E2=80=9CDo I need a certain type of fuse boa=
rd?=E2=80=9D</p>
<p style=3D"line-height:175%">=E2=80=9CHow long does an EICR take?=E2=80=9D=
</p>
<p style=3D"line-height:175%">=E2=80=9CWhat happens if my rental property f=
ails an EICR?=E2=80=9D</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Those are the questions people ask when they =
are closer to making a decision.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">It is the same in our world. Business owners =
do not search =E2=80=9Cbusiness coach=E2=80=9D and then choose one like the=
y are buying a kettle. A lot of them are searching around the problem first=
.</p>
<p style=3D"line-height:175%">=E2=80=9CHow do I get my team to take more ow=
nership?=E2=80=9D</p>
<p style=3D"line-height:175%">=E2=80=9CWhy does everything in my business s=
till come back to me?=E2=80=9D</p>
<p style=3D"line-height:175%">=E2=80=9CHow much does a business coach cost?=
=E2=80=9D</p>
<p style=3D"line-height:175%">=E2=80=9CHow do I scale past =C2=A35m?=E2=80=
=9D</p>
<p style=3D"line-height:175%">=E2=80=9CWhat should a leadership team meetin=
g include?=E2=80=9D</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1762723963822" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1762723963822_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17621195735=
972" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D=
"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-a=
lign:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; color:#00=
0000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:50%;ma=
rgin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1.5px solid #fc3afc;w=
idth:279px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17542562757851=
1" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module=
" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-=
hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_co=
s_wrapper_module_175425627578511_" class=3D"hs_cos_wrapper hs_cos_wrapper_w=
idget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: in=
herit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-c=
os-type=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22=
px; color:#102d7b; text-align:left" data-start=3D"1984" data-end=3D"2049" a=
lign=3D"left"><strong data-start=3D"1984" data-end=3D"2049">Tool: </strong>=
</h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; text-align:left" d=
ata-start=3D"1984" data-end=3D"2049" align=3D"left">AnswerthePublic&nbsp;</=
h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1768770929066" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770929066_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17548606406=
519" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17548606406519_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><p style=3D"line-height:175%">A useful place to star=
t is a tool called <a href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/C=
tc/OP+113/cK13Q04/VVKnR910cXT6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1mM3m2nnW6N1vHY=
6lZ3lnN3l4WPYMm0hsVQh_bv5rrkCjN8CQN6JSkm1ZW4l5CkW4D56STW4pqY5l3qym5cW5JjfpW=
71WV3hW1QPdqG1sJNycW2HSpGH8hJPWWW8H2hYS2vp1M8W52cdj_6r8Vb5W1l-C1Z87c_d6W8vc=
L3992C-Z2W3_0yb539_09sW6ZLZ0d8sVyZQW8ZsLw_4PpYl4W1LyV_R6gmgHMW8pq0Mf3JyD-fW=
5qxZT51j8KqWW82ZVS66Y8LxfVQwyNt5rkq_5W6w6r_V7Dj8NHW4VJXsy4thkVNdPHjC004" re=
l=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-link-i=
d-v2=3D"ukQz+eJr" target=3D"_blank"><strong>AnswerThePublic</strong>.</a></=
p>
<p style=3D"line-height:175%">Put in one of your core services, not your bu=
siness name.</p>
<p style=3D"line-height:175%">For example:</p>
<p style=3D"line-height:175%">=E2=80=9Ccar charger installation=E2=80=9D<br=
>=E2=80=9CEICR testing=E2=80=9D<br>=E2=80=9Cbusiness coach=E2=80=9D<br>=E2=
=80=9CHR support=E2=80=9D<br>=E2=80=9Ccommercial electrician=E2=80=9D</p>
<p style=3D"line-height:175%">It will show you the questions people are alr=
eady asking around that topic.</p>
<p style=3D"line-height:175%">That is useful because those questions tell y=
ou what customers are thinking before they are ready to buy.</p></div></div=
></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17850941050874" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Tahoma, sans-serif; color:#000000; word-break:break-word; text-alig=
n:center; padding:10px 20px; font-size:0px">
        <img alt=3D"Screenshot 2026-07-26 202320" src=3D"https://hs-5986753=
.f.hubspotstarter.net/hub/5986753/hubfs/Screenshot%202026-07-26%20202320.pn=
g?width=3D1116&amp;upscale=3Dtrue&amp;name=3DScreenshot%202026-07-26%202023=
20.png" style=3D"outline:none; text-decoration:none; max-width:100%; font-s=
ize:16px" width=3D"558" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17850938872891=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos=
_wrapper_module_17850938872891_" class=3D"hs_cos_wrapper hs_cos_wrapper_wid=
get hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inhe=
rit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos=
-type=3D"rich_text"><p style=3D"line-height:175%">For a local electrician, =
it might show questions like:</p>
<p style=3D"line-height:175%">=E2=80=9CHow much does car charger installati=
on cost?=E2=80=9D<br>=E2=80=9CCan any house have an EV charger?=E2=80=9D<br=
>=E2=80=9CHow long does an EICR take?=E2=80=9D<br>=E2=80=9CWhat happens if =
an EICR fails?=E2=80=9D<br>=E2=80=9CDo landlords need an electrical safety =
certificate?=E2=80=9D</p>
<p style=3D"line-height:175%">Those are not just content ideas.</p>
<p style=3D"line-height:175%">They are buying questions but&nbsp;trust ques=
tions and they are the things people may ask Google, ChatGPT, Perplexity or=
 Gemini before they ever ring you.</p></div></div></td></tr></tbody></table=
>
<div id=3D"hs_cos_wrapper_module_17850941252605" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Tahoma, sans-serif; color:#000000; word-break:break-word; text-alig=
n:center; padding:10px 20px; font-size:0px">
        <img alt=3D"Screenshot 2026-07-26 202347" src=3D"https://hs-5986753=
.f.hubspotstarter.net/hub/5986753/hubfs/Screenshot%202026-07-26%20202347.pn=
g?width=3D1116&amp;upscale=3Dtrue&amp;name=3DScreenshot%202026-07-26%202023=
47.png" style=3D"outline:none; text-decoration:none; max-width:100%; font-s=
ize:16px" width=3D"558" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17850939319842=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos=
_wrapper_module_17850939319842_" class=3D"hs_cos_wrapper hs_cos_wrapper_wid=
get hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inhe=
rit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos=
-type=3D"rich_text"><p style=3D"line-height:175%">It will show you the ques=
tions people are already asking around that topic.</p>
<p style=3D"line-height:175%">That is useful because those questions tell y=
ou what customers are thinking before they are ready to buy.</p></div></div=
></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17850941381376" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Tahoma, sans-serif; color:#000000; word-break:break-word; text-alig=
n:center; padding:10px 20px; font-size:0px">
        <img alt=3D"Screenshot 2026-07-26 202425" src=3D"https://hs-5986753=
.f.hubspotstarter.net/hub/5986753/hubfs/Screenshot%202026-07-26%20202425.pn=
g?width=3D1116&amp;upscale=3Dtrue&amp;name=3DScreenshot%202026-07-26%202024=
25.png" style=3D"outline:none; text-decoration:none; max-width:100%; font-s=
ize:16px" width=3D"558" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17850940640463=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos=
_wrapper_module_17850940640463_" class=3D"hs_cos_wrapper hs_cos_wrapper_wid=
get hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inhe=
rit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos=
-type=3D"rich_text"><p style=3D"line-height:175%">The job is not to copy ev=
ery question into a blog and hope for the best. The job is to spot the ques=
tions that show real intent, then answer them properly on your website.</p>=
</div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1764949818057" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1764949818057_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17542560921=
5310" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; color:#00=
0000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:80%;ma=
rgin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1.5px solid #fc3afc;w=
idth:446px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17542548310233=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos=
_wrapper_module_17542548310233_" class=3D"hs_cos_wrapper hs_cos_wrapper_wid=
get hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inhe=
rit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos=
-type=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px=
; color:#102d7b; text-align:left" align=3D"left"><strong data-start=3D"228"=
 data-end=3D"261">Resource:</strong></h2>
<p style=3D"line-height:175%"><strong>Free Webinar - How to Turn Searches i=
nto Sales&nbsp;</strong></p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17578695741032=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos=
_wrapper_module_17578695741032_" class=3D"hs_cos_wrapper hs_cos_wrapper_wid=
get hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inhe=
rit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos=
-type=3D"rich_text"><p style=3D"line-height:175%">This event is relevant to=
 this week=E2=80=99s question.<br><br></p>
<p style=3D"line-height:175%">The webinar is about generating content ideas=
, improving search visibility, understanding what people are looking for be=
fore they buy, and creating content that supports Google, social, email and=
 AI-driven search.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Even when someone is recommended to you, they=
 still search. They check your website. They read reviews. They compare you=
 with others. Increasingly, they may ask an AI tool what to look for, who t=
o consider, or what questions to ask before buying.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">If your website and content do not answer tho=
se questions, you may never make the shortlist.</p>
<p style=3D"line-height:175%">&nbsp;</p></div></div></td></tr></tbody></tab=
le>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17838661382101=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=3D"c=
enter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"border-collapse:separate!important">
    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" style=3D"f=
ont-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:br=
eak-word; border-radius:8px; cursor:auto; background-color:#102d7b; mso-pad=
ding-alt:12px 18px">
        <a href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/c=
K13Q04/VVKnR910cXT6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1lT5kBVzW50kH_H6lZ3lfW7ZcP=
qC65l4Q8W50vnYr4Wk8nTW6hCbn13gd2jBW1D04xg8shZBxW1q88Mq33gHgFW4ZvjXn60BjMlW7=
H-tzr78YlW_W8dbdP44nM1lQW92_ZhP8Vj_T_W7Vwf9y5Wk2QyV2-z5V7GRm_CW8RxtGx28Smsn=
W5pq6yL5Cwc7zN73MFLhT7lrVW1gxDLt1wJL3KW10p1-R5PTJTbW80kjVR6HKmn-VtjdTd3wST-=
YW6V4rcB1cBskGW2bNflF6zkCYPN532Z5w9PW-9W59Dvxj6PCgPjW3cgT0376KCPnW1GKmjS4Mf=
Rc_W6sYF7b1L8TjTW949hYb484sBCW3JfFy24g92VxW64Vc5Z8t6p80W79PwPB8cqW0fW6YHyl_=
7wxyZ9W2J1fpC63tQZ7W6nDrmt1D-xJ3f2nwpLb04" target=3D"_blank" style=3D"color=
:#00a4bd; font-size:16px; font-family:Tahoma, sans-serif; Margin:0; text-tr=
ansform:none; text-decoration:none; padding:12px 18px; display:block" data-=
hs-link-id=3D"0" data-hs-link-id-v2=3D"5LaN7m12">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Webinar | 20th August 12:00</strong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1754254826726" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254826727_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17542569853=
3917" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; color:#00=
0000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:80%;ma=
rgin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1.5px solid #fc3afc;w=
idth:446px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1754254617676" class=3D"hse-section" style=3D"padding-=
left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254617676_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639083022=
383" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17639083022383_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:2=
2px; color:#102d7b">&nbsp;Search is becoming more human again&nbsp;</h2>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">For years, businesses built content around ke=
ywords because that was how people searched.<br><br></p>
<p style=3D"line-height:175%">Now, more people are searching like humans ag=
ain and ask&nbsp;full questions. They are describing problems. They are ask=
ing for advice. They are using AI tools because it feels private, quick and=
 low-risk and tailored to them.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Because many customers, especially business o=
wners, do not always want to ask the honest question out loud.<br><br></p>
<p style=3D"line-height:175%">They might not want to admit they do not unde=
rstand pricing. They might feel awkward asking whether they need a certain =
certificate. They might not want to say they are overwhelmed, stuck, under-=
confident, or unsure how to scale.<br><br></p>
<p style=3D"line-height:175%">But they will ask Google.</p>
<p style=3D"line-height:175%">They will ask ChatGPT.</p>
<p style=3D"line-height:175%">They will ask Perplexity, Gemini, Copilot, or=
 whatever tool they have open.</p>
<p style=3D"line-height:175%"><br>So your job is to make sure your business=
 has useful, clear, credible answers in the places those tools can learn fr=
om.</p>
<p style=3D"line-height:175%"><br>That means good service pages, proper FAQ=
s, clear explanations, reviews, case studies, proof, local signals, useful =
articles, and content that sounds like it was written by someone who actual=
ly understands the customer=E2=80=99s problem.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Not keyword soup or&nbsp;generic AI copy but =
real CONVERSATIONS from real questions.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Start writing for the questions your next cus=
tomer is already asking and then write the next two they'll ask next.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Have a good week!</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Kevin (and Ben)</p></div></div></td></tr></tb=
ody></table>
<div id=3D"hs_cos_wrapper_module_17536442762952" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Tahoma, sans=
-serif; color:#000000; word-break:break-word; text-align:center; padding:0p=
x; font-size:0px">
        <img alt=3D"Kevin Email Sig" src=3D"https://hs-5986753.f.hubspotsta=
rter.net/hub/5986753/hubfs/Kevin%20Email%20Sig.png?width=3D1196&amp;upscale=
=3Dtrue&amp;name=3DKevin%20Email%20Sig.png" style=3D"outline:none; text-dec=
oration:none; max-width:100%; font-size:16px" width=3D"598" align=3D"middle=
">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17536496020411=
5" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module=
" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-=
hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=3D"=
center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentati=
on" style=3D"border-collapse:separate!important">
    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" style=3D"f=
ont-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:br=
eak-word; border-radius:8px; cursor:auto; background-color:#102d7b; mso-pad=
ding-alt:12px 18px">
        <a href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/c=
K13Q04/VVKnR910cXT6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1nl3m2nnW7Y8-PT6lZ3pnW8x_l=
JK2lF-DmW3Lq0F83JG8YLW3D5qqS1tnhvBW8BdYwf7BK4RKW2lF7ZS7kQHjlW4TFMyX1D0JKTW7=
BkHv07m7fp_W708_LY393MYKW71hNlZ76ZnkTW1HnXWn80TvpqW7JPPkf5jFffFW96sLZp8sn1Q=
sW8XMRQm8nzKf7W7YzC7H580dxXW2WHpnv6Mqh-5W6VVxhr8qCPQlW6Vt9S81wffB6W85S8zD75=
zQK-N5JpSgHFLcLDW4W6Bnp5Y04f_VN9XnR81F3jtW2yR7PV7vfs3qVPqp7X5Lq3rdW41mtkJ7v=
GNrbW4JZBmv3MpvdHVTcb2d1mwGpnf60fvj004" target=3D"_blank" style=3D"color:#0=
0a4bd; font-size:16px; font-family:Tahoma, sans-serif; Margin:0; text-trans=
form:none; text-decoration:none; padding:12px 18px; display:block" data-hs-=
link-id=3D"0" data-hs-link-id-v2=3D"JPH3x/6k">
          <strong style=3D"color:#ffffff;font-weight:bold;text-decoration:n=
one;font-style:normal;">Growth Events for Business Owners</strong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17536444855184=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos=
_wrapper_module_17536444855184_" class=3D"hs_cos_wrapper hs_cos_wrapper_wid=
get hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inhe=
rit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos=
-type=3D"rich_text"><p style=3D"line-height:175%; text-align:center" align=
=3D"center">=E2=AC=87=EF=B8=8F&nbsp;Get in touch on social media =E2=AC=87=
=EF=B8=8F</p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17536443078683=
" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module"=
 style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-h=
s-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"pr=
esentation" align=3D"center" style=3D"width: auto; text-align: center; marg=
in: 0 auto; " class=3D"hs_cos_wrapper_type_social_module">
  <tbody>
    <tr>
      <td class=3D"social-network-cell" align=3D"center" style=3D"font-fami=
ly:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:break-word=
">
        <table role=3D"presentation" align=3D"center" style=3D"width: auto;=
 text-align: center; margin: 0 auto; " class=3D"hs_cos_wrapper_type_social_=
module_single">
          <tbody>
            <tr>
              <td class=3D"display_block_on_small_screens" align=3D"center"=
 style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; wo=
rd-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle"=
 valign=3D"middle">
                <a href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/=
OP+113/cK13Q04/VVKnR910cXT6W7wDdr25Y4mYjW6L2xF55RZtx7N5_C1mM3m2nnW6N1vHY6lZ=
3m4W3RKlmF8_3YJmW4SYbSR3CGpCNVhxLWC5T2VKsW5HcPB38qpT5GW3m2D056hL_PGN4JKxrVT=
pYj3N78FYJQktHSXVCMslk46wXjKW2v8b_K6lpgJcW1pXN958py1YxW6p6pZH1Fdn35W5ppdjq5=
mhD46VSMcnL2P-WtXW2DSz4z3xfJ7GW5QH6-f4PgltMW3RCb003MktK3W6xX8tM6rW_5DW5-Q4-=
86D3wBNW5tb-NZ1Dk-9XN3H7dSx-NF3FW1_RTT84bYMRkW88jpwF7d83RXf8cHH4804" style=
=3D"color:#00a4bd; text-decoration:none !important" data-hs-link-id=3D"0" d=
ata-hs-link-id-v2=3D"5qfwzmBP" target=3D"_blank"><img src=3D"https://hs-598=
6753.f.hubspotstarter.net/hs/hsstatic/TemplateAssets/static-1.262/img/hs_de=
fault_template_images/modules/Follow+Me+-+Email/website_circle_color.png" a=
lt=3D"Website" height=3D"25" style=3D"outline:none; text-decoration:none; b=
order:none; width:auto!important; height:25px!important; vertical-align:mid=
dle" valign=3D"middle" width=3D"auto">
                </a>
              </td>
            </tr>
          </tbody>
        </table>
      </td><td class=3D"social-network-cell" align=3D"center" style=3D"font=
-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:break=
-word">
        <table role=3D"presentation" align=3D"center" style=3D"width: auto;=
 text-align: center; margin: 0 auto; " class=3D"hs_cos_wrapper_type_social_=
module_single">
          <tbody>
            <tr>
              <td class=3D"display_block_on_small_screens" align=3D"center"=
 style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; wo=
rd-break:break-word; padding:8px 5px; line-height:1; vertical-align:middle"=
 valign=3D"middle">
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<div id=3D"hs_cos_wrapper_module_17536442553581" class=3D"hs_cos_wrapper hs=
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<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section-1" class=3D"hse-section hse-section-last" style=3D"pad=
ding-left:0px; padding-right:0px">
   =20
   =20
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"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; word-break:=
break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1-0-0" clas=
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general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"presenta=
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nter; margin-bottom:0; line-height:135%; padding:10px 20px">
        <p style=3D"font-family:Arial, sans-serif;font-size:12px;font-weigh=
t:normal;text-decoration:none;font-style:normal;color:#23496d">
          Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, Leamington=
 Spa, Warwickshire CV34 6WE, 01926 942144
        </p>
        <p>
          <a data-unsubscribe=3D"true" href=3D"https://hs-5986753.s.hubspot=
starter.net/preferences/en/manage?data=3DW2nXS-N30h-zzW1LCqZb1NCHz6W41XgwL4=
3XsC0W4fLdqS4hflN4W3zbV-m32DhVrW3V-8bb21nS4VW30LJ9Z1_jQcnW3bBfq43SKJFcW3JH7=
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=3Dp2ANqtz-9gwYc0yVrkGWCVxlE_KOzMujD3ZcFeEKQq0Y6kT_LJcBgWRdsvIt4MN1NmnnfbnE=
XaRYXeYOhP5j7A8H-PTgHYQmdwDg&amp;_hsmi=3D430186572" style=3D"font-family:He=
lvetica,Arial,sans-serif; font-size:12px; color:#00a4bd; font-weight:normal=
; text-decoration:underline; font-style:normal" data-hs-link-id=3D"0" data-=
hs-link-id-v2=3D"qjPJqCop" target=3D"_blank">Manage preferences</a>
        </p>
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  </tbody>
</table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
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  =20
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 =20
<img src=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Cto/OP+113/cK13Q04/=
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rtant;padding-left:0!important"></body></html>
------=_Part_7215982_428741314.1785096190131--