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From: Business Advisor <weekly@advisorsforbusiness.co.uk>
Date: Wed, 25 Sep 2019 12:02:16 +0100
Subject: How to Sell Without Product Differentiation
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<p>Welcome to Business Advisor, giving you the opportunity to instantly access the latest whitepapers, guides, offers and legislative information to assist you in managing and growing your business.</p>
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1.
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How Fast-Growing SMBs Stay Ahead
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2.
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Protect Your Business Through Robust Information Security
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3.
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<a href="#inclusion_3" style="color:#cc0000; font-weight:bold;">
16 Shocking Stats about the Health of British Workers
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4.
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How to Sell Without Product Differentiation
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1) How Fast-Growing SMBs Stay Ahead
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<p>We can learn a lot from fast growing companies – they innovate without hesitation, adapt to market changes to compete and stay the course in the face of defeat.</p>
<p> </p>
<p>For instance, it has been found that fast-growing companies are not afraid to adopt new technology, with many viewing technology investments as a competitive tool essential to their success, rather than a business expense.</p>
<p> </p>
<p><strong><a href="https://response.advisorsforbusiness.co.uk/link/qtpd1sm3qr5dg5jz8yasri54gfzzqwmkjt1sau1djfhwqhtopjro">This report</a></strong> looks at the SMB to better understand how fast-growth companies utilise technology and communication to stay ahead of the game.</p>
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2) Protect Your Business Through Robust Information Security
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<p>Does your organisation have processes in place to protect personal records and commercially sensitive information?</p>
<p> </p>
<p>You can’t be too careful when it comes to information security and safeguarding the data you hold. ISO/IEC 27001 is an excellent framework which will help your organisation manage and protect your information assets so that they remain safe and secure, reduce your risk and protect your reputation.</p>
<p> </p>
<p>Read this <a href="https://response.advisorsforbusiness.co.uk/link/qp1srinmpbzdeidbqcasri54gfzzqwmkjt1sau1djfhwqhtopjro"><strong>guide</strong></a> on how ISO/IEC 27001 can protect and enhance your business.</p>
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<h2>
<a id="inclusion_3" name="inclusion_3" href="https://response.advisorsforbusiness.co.uk/link/p3iuywdwcp1w41udjrasri54gfzzqwmkjt1sau1djfhwqhtopjro"
style="color: #cc0000; font:normal normal bold 18px 'Trebuchet MS', Arial, Helvetica, sans-serif; text-decoration: none;">
3) 16 Shocking Stats about the Health of British Workers
</a>
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<p>Your employees commute to work, sit at their desk, travel home for a glass of wine and then have a night of average-to-low quality sleep. <strong>Sound familiar?</strong></p>
<p> </p>
<p>This seemingly innocent routine, however, is producing some worrying results: </p>
<ul>
<li>21% of people with long commutes are likely to be obese</li>
<li>17% of employees show low work engagement</li>
<li>36% of employees are not doing a healthy amount of exercise</li>
</ul>
<p> </p>
<p><a href="https://response.advisorsforbusiness.co.uk/link/p3iuywdwcp1w41udjrasri54gfzzqwmkjt1sau1djfhwqhtopjro"><strong>Download this infographic</strong></a> to discover more shocking facts British employees share about their working week, and the impact on health and work performance.</p>
<p> </p>
<p><strong>How many of your employees are contributing to these statistics?</strong></p>
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<img src="https://resources.advisorsforbusiness.co.uk/assets/Customer/559813cf-32b8-460d-b8e4-d4da72a99527.png"
alt="Vitality" style="max-height:110px"/>
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<h2>
<a id="inclusion_4" name="inclusion_4" href="https://response.advisorsforbusiness.co.uk/link/gpwdnh438fh8q33xqhasri54gfzzqwmkjt1sau1djfhwqhtopjro"
style="color: #cc0000; font:normal normal bold 18px 'Trebuchet MS', Arial, Helvetica, sans-serif; text-decoration: none;">
4) How to Sell Without Product Differentiation
</a>
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<p>The “differentiate or die” methodology has long been a central part of the sales and marketing mantra. But is it still relevant?</p>
<p> </p>
<p>The world is constantly evolving, and advancing technology has paved the way for a new generation of companies – all fighting for their slice of the market.</p>
<p> </p>
<p>And the truth is confronted with so much choice, behind the noise, consumers can’t tell one product from another.</p>
<p> </p>
<p><a href="https://response.advisorsforbusiness.co.uk/link/gpwdnh438fh8q33xqhasri54gfzzqwmkjt1sau1djfhwqhtopjro"><strong>This guide</strong></a> explores how to play to win - without a USP - in increasingly competitive markets. </p>
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