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Subject: Just in: Your Q4 ad performance snapshot, Paul
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This is a multi-part message in MIME format.
--exrK8M5a2OOu=_?:
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charset="utf-8"
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Account ID=2E 1386262618358411
Hi Paul,
Q1 planning is the perfect time to optimise your ad strategy with actionabl=
e insights=2E Take a look at your 90-day ad performance snapshot, then [set=
up a call](https://www=2Efacebook=2Ecom/business/meta-pro-team/marketing-p=
ros?lead_source=3Dsbg_2026_q1_xregional_ou_transincubator_ppv14_xyz_email_1=
a&content_id=3DEvAE2I3oEbyLEQm) or [chat with a Marketing Pro live](https:/=
/www=2Efacebook=2Ecom/business/meta-pro-team/marketing-pros?lead_source=3Ds=
bg_2026_q1_xregional_ou_transincubator_ppv14_xyz_email_1a&content_id=3DEvAE=
2I3oEbyLEQm) to dive deeper into your results=2E
[Schedule call](https://www=2Efacebook=2Ecom/business/meta-pro-team/marketi=
ng-pros?lead_source=3Dsbg_2026_q1_xregional_ou_transincubator_ppv14_xyz_ema=
il_1a&content_id=3DEvAE2I3oEbyLEQm)
Let's [set up a call](https://www=2Efacebook=2Ecom/business/meta-pro-team/m=
arketing-pros?lead_source=3Dsbg_2026_q1_xregional_ou_transincubator_ppv14_x=
yz_email_1a&content_id=3DEvAE2I3oEbyLEQm) or [chat live](https://www=2Eface=
book=2Ecom/business/meta-pro-team/marketing-pros?lead_source=3Dsbg_2026_q1_=
xregional_ou_transincubator_ppv14_xyz_email_1a&content_id=3DEvAE2I3oEbyLEQm=
) to discuss next steps and review best practices to help drive lower ad co=
sts in the new year=2E
Looking forward to speaking soon!
Thanks,
Olivia J=2E
Meta Marketing Pro,
[Learn more about the Meta Pro Team](https://www=2Efacebook=2Ecom/business/=
meta-pro-team)
1=2E A summary of the total number of results from your top spending object=
ive from April 21 to July 19=2E
2=2E Your account's growth in ad results compared to the last quarter=2E
3=2E Your account's cost per result growth quarter over quarter=2E A decrea=
sing rate means that you're efficiently driving results, and vice versa, an=
increasing rate may mean that you are spending too much for an action and =
should make changes for campaign optimisation=2E
4=2E Your account's cost per result is rated against the industry benchmark=
=2E
5=2E Your account's return on ad spend growth month-over-month=2E An increa=
sing rate means that you're efficiently driving results, and vice versa a d=
ecreasing rate may mean that you are not running your ads effectively and e=
fficiently=2E
6=2E Your account's return on ad spend is rated against the industry benchm=
ark=2E
8=2E Conversions API helps create a direct and more reliable connection bet=
ween marketing data (from your server, website platform, app or CRM) and Me=
ta=2E Installing the Conversions API along with Meta pixel can help lower c=
ost per result by 13%*=2E Source: This is the result that Meta has seen in =
businesses based on 28 global experiments of direct, partner or Conversions=
API Gateway integrations between May and August 2022=2E
9=2E A/B testing tools from Meta can help answer questions such as what ad =
creative resonates with your key audiences, or which targeting strategy dri=
ves more conversions=2E
10=2E Meta recommends leveraging 100% of your investment on Reels to engage=
, retain and drive conversions for your business and help lower cost per re=
sult=2E
11=2E Meta recommends leveraging 100% of your investment on ad creative qua=
lity to provide your campaigns with enough variety to avoid creative fatigu=
e=2E
This email was sent to socialmedia@castironradiatorcentre=2Eco=2Euk=2E You =
can [unsubscribe](https://www=2Efacebook=2Ecom/business/unsubscribe/?eid=3D=
1x0b47608122368090221&cid=3D285198521887193&source=3Dmc) or [learn more](ht=
tps://www=2Emeta=2Ecom/business/) about advertising=2E
=C2=A9 2025 Meta=2E Meta Platforms, Inc=2E, 1601 Willow Road, Menlo Park, C=
A 94025, US
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olor:#F1F4F7;" class=3D"body" id=3D"body"><!--[if !mso 9]><!--><div id=3D"e=
mailPreHeader" style=3D"display: none;">Let's chat about driving lower ad c=
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mso]><!--><div style=3D"display: none;">     =
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#847;‌ ­ ­ ­ ­ </div><!--<![endif]--><div style=
=3D"font-size:0; line-height:0;"><img src=3D"https://click=2Eglobal=2Emetam=
ail=2Ecom/open=2Easpx?N7KKCH7GRSGE3PKB2ZI6G2NROU=2E100229&d=3D100229&bmt=3D=
0" width=3D"1" height=3D"1" alt=3D""></div><div style=3D"background-color:#=
F1F4F7;background-position:center center;background-size:auto;background-re=
peat:repeat;" id=3D"main"><table align=3D"center" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"background-color:tr=
ansparent;width:100%;" class=3D"section"><tr><td align=3D"center"><div role=
=3D"none"><!--[if mso | IE]><table align=3D"center" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" class=3D"block-grid-outlook" style=3D"width:600px=
;" width=3D"600" ><tr><td style=3D"line-height:0px;font-size:0px;mso-line-h=
eight-rule:exactly;"><![endif]--><div style=3D"background:#FFFFFF;backgroun=
d-color:#FFFFFF;margin:0 auto;max-width:600px;"><table align=3D"center" bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"background-color:#FFFFFF;width:100%;"><tr><td style=3D"font-size:0px;pa=
dding:0;text-align:center;vertical-align:top;" class=3D"block-grid"><!--[if=
mso | IE]><table role=3D"presentation" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0"><tr><td style=3D"vertical-align:top;width:600px;" ><![endif]-=
-><div class=3D"mj-column-per-100 mj-outlook-group-fix" style=3D"font-size:=
0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;w=
idth:100%;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D=
"presentation" style=3D"border-radius:0px;vertical-align:top;" width=3D"100=
%"><tr><td class=3D"text-container" style=3D"font-size:0px;padding:30px 24p=
x 8px 24px;word-break:break-word;text-align:right;"><div class=3D"links-006=
4E0-underline"><div style=3D"font-family:'Optimistic Text', Helvetica, sans=
-serif;font-size:18px;font-weight:normal;letter-spacing:0=2E3px;line-height=
:1=2E2;text-align:right;mso-line-height-alt:1=2E375em;color:#1C2B33;"><p st=
yle=3D"margin: 0;">Account ID=2E 1386262618358411 </p></div></div=
></td></tr><tr><td class=3D"text-container" style=3D"font-size:0px;padding:=
30px 24px 8px 24px;word-break:break-word;text-align:left;"><div class=3D"li=
nks-0064E0-underline"><div style=3D"font-family:'Optimistic Text', Helvetic=
a, sans-serif;font-size:18px;font-weight:normal;letter-spacing:0=2E3px;line=
-height:1=2E2;text-align:left;mso-line-height-alt:1=2E375em;color:#1C2B33;"=
><p style=3D"margin: 0;">Hi Paul,</p></div></div></td></tr><tr><td class=3D=
"text-container" style=3D"font-size:0px;padding:10px 25px;word-break:break-=
word;text-align:left;"><div class=3D"links-0064E0-underline"><div style=3D"=
font-family:'Optimistic Text', Helvetica, sans-serif;font-size:18px;font-we=
ight:normal;letter-spacing:0=2E3px;line-height:1=2E2;text-align:left;mso-li=
ne-height-alt:1=2E375em;color:#1C2B33;"><p style=3D"margin: 0;">Q1 planning=
is the perfect time to optimise your ad strategy with actionable insights=
=2E Take a look at your 90-day ad performance snapshot, then <a href=3D"htt=
ps://click=2Eglobal=2Emetamail=2Ecom/?qs=3DABB7InYiOjEsImQiOjQ5NTF9AAoAAAAA=
Avt9UwI2TpTEOGCjRCVdMZCEVD7ZdvEex3ll-vUYccVdB7Bl6exSwaizjkL2B019caKMOQcQicX=
zGj9CkAlxYW4fNrug_yef-Ynm3ZDd" target=3D"_blank" rel=3D"noopener" style=3D"=
color: rgb(0, 100, 224); text-decoration: underline;">set up a call</a> or =
<a href=3D"https://click=2Eglobal=2Emetamail=2Ecom/?qs=3DABB7InYiOjEsImQiOj=
Q5NTF9AAoAAAAAAvt9UwI3wTiTU7PChR071UBUrntbKpKPnqdi8cmm7spXqRHkOGTGb4G9aQ7fE=
5dguXfTJq7g-hsFL-oE_mXiHj2OCBUgHBz6OxBA6aF8" target=3D"_blank" rel=3D"noope=
ner" style=3D"color: rgb(0, 100, 224); text-decoration: underline;">chat wi=
th a Marketing Pro live</a> to dive deeper into your results=2E</p></div></=
div></td></tr><tr><td valign=3D"middle" class=3D"button-container" style=3D=
"font-size:0px;padding:8px 24px 10px 24px;word-break:break-word;text-align:=
left;"><div><!--[if mso]><table width=3D"100%" align=3D"center" border=3D"0=
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=3DEvAE2I3oEbyLEQm" fillcolor=3D"#0064E0" arcsize=3D"110%" style=3D"v-text-=
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x;" target=3D"_blank" width=3D"152">Schedule call </a><!--[if mso]></center=
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e=3D500+&account_has_cpr=3DTrue" /></div></td></tr><tr><td valign=3D"top" s=
tyle=3D"font-size:0px;padding:0px;word-break:break-word;text-align:center;"=
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r-box;margin:0 auto;" class=3D"movable-ink-embed-code"><img alt=3D"Display =
images to show real-time content" style=3D"border: 0; display: block;" bord=
er=3D"0" src=3D"https://www=2Emovable-ink-3632=2Ecom/p/rp/f1082693666c1a16=
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pi_targeting_ind=3DTrue&account_ab_testing_status=3DNot using AB Testing" /=
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ink-embed-code"><a href=3D"https://click=2Eglobal=2Emetamail=2Ecom/?qs=3DAB=
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order: 0; display: block;" border=3D"0" src=3D"https://www=2Emovable-ink-36=
32=2Ecom/p/rp/e3da07a8c7a87dd8=2Epng?mi_u=3D%3Ctext%20field-in-table%3D%E2%=
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per_adset=3D&comparison_result_reels_l90d=3D0" /></a></div></td></tr><tr><t=
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t=3D"Display images to show real-time content" style=3D"border: 0; display:=
block;" border=3D"0" src=3D"https://www=2Emovable-ink-3632=2Ecom/p/rp/dcad=
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%E2%80%9D%2F%3E&user_locale=3Den_GB&capi_adopted_ind=3DTrue&post_capi_targe=
ting_ind=3DTrue&account_ab_testing_status=3DNot using AB Testing&mixed_form=
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tyle=3D"font-size:0px;padding:0px;word-break:break-word;text-align:center;"=
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kNlRytA0UXUFe5cbkI49gm6" style=3D"display: block"><img alt=3D"Display image=
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?mi_u=3D%3Ctext%20field-in-table%3D%E2%80%9Cad_account_id%E2%80%9D%2F%3E&us=
er_locale=3Den_GB&reels_spend_percentage_l90d=3D48&perc_spend_auto_placemen=
ts_ppv3=3D0&comparison_result_reels_l90d=3D0&comp_advertiser_perc_auto_plac=
ement=3D0&mixed_format_ad_Sets=3D&creatives_per_adset=3D" /></a></div></td>=
</tr><tr><td valign=3D"top" style=3D"font-size:0px;padding:0px;word-break:b=
reak-word;text-align:center;"><div style=3D"width:100%;max-width:100%;borde=
r-radius:0px;box-sizing:border-box;margin:0 auto;" class=3D"movable-ink-emb=
ed-code"><a href=3D"https://click=2Eglobal=2Emetamail=2Ecom/?qs=3DABB7InYiO=
jEsImQiOjQ5NTF9AAoAAAAAAvt9UwI_IeOa5mju3-68UAtsp64RxiKilCKgHn9QocrTTb3h-Luu=
CDg9S0cGUKFfuCI74YaKSrLWxoxfEY5UtJAqCSpy-u87wYq_JyjT" style=3D"display: blo=
ck"><img alt=3D"Display images to show real-time content" style=3D"border: =
0; display: block;" border=3D"0" src=3D"https://www=2Emovable-ink-3632=2Eco=
m/p/rp/80626ba81541a5fd=2Epng?mi_u=3D%3Ctext%20field-in-table%3D%E2%80%9Cad=
_account_id%E2%80%9D%2F%3E&user_locale=3Den_GB&reels_spend_percentage_l90d=
=3D48&perc_spend_auto_placements_ppv3=3D0&comparison_result_reels_l90d=3D0&=
comp_advertiser_perc_auto_placement=3D0&mixed_format_ad_Sets=3D&creatives_p=
er_adset=3D" /></a></div></td></tr><tr><td class=3D"text-container" style=
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><div class=3D"links-0064E0-underline"><div style=3D"font-family:'Optimisti=
c Text', Helvetica, sans-serif;font-size:18px;font-weight:normal;letter-spa=
cing:0px;line-height:1=2E2;text-align:left;mso-line-height-alt:1=2E375em;co=
lor:#1C2B33;"><p style=3D"margin: 0;"> </p><p style=3D"margin: 0;">Let=
's <a href=3D"https://click=2Eglobal=2Emetamail=2Ecom/?qs=3DABB7InYiOjEsImQ=
iOjQ5NTF9AAoAAAAAAvt9UwJAGhlyhPAlG8xgYK2pFk84igpf5v2e821Phha5cg4HDH43N1TqLq=
Ax_zoKTQ_MEqt5Qxtxs6sq2pu9Bb0RVyDU1FVaEExzVg06" target=3D"_blank" rel=3D"no=
opener" style=3D"color: rgb(0, 100, 224); text-decoration: underline;">set =
up a call</a> or <a href=3D"https://click=2Eglobal=2Emetamail=2Ecom/?qs=3DA=
BB7InYiOjEsImQiOjQ5NTF9AAoAAAAAAvt9UwJBBlc8Rt6j0vzxfcqyvDwsQo1V_RNpZ5Ar9O6j=
FyL-aTRFHBQ8XSiyZHifqrzPA-TbOpEeKL88fjZ0u6F7SJFsks_YrTspGOFQ" target=3D"_bl=
ank" rel=3D"noopener" style=3D"color: rgb(0, 100, 224); text-decoration: un=
derline;">chat live</a> to discuss next steps and review best practices to =
help drive lower ad costs in the new year=2E</p><p style=3D"margin: 0;">Loo=
king forward to speaking soon!</p></div></div></td></tr><tr><td class=3D"te=
xt-container" style=3D"font-size:0px;padding:30px 24px 16px 24px;word-break=
:break-word;text-align:left;"><div class=3D"links-0064E0-underline"><div st=
yle=3D"font-family:'Optimistic Text', Helvetica, sans-serif;font-size:18px;=
font-weight:normal;letter-spacing:0=2E5px;line-height:1=2E2;text-align:left=
;mso-line-height-alt:1=2E375em;color:#1C2B33;"><p style=3D"margin: 0;">Than=
ks,</p></div></div></td></tr><tr><td class=3D"text-container" style=3D"font=
-size:0px;padding:10px 25px;word-break:break-word;text-align:left;"><div cl=
ass=3D"links-0064E0-underline"><div style=3D"font-family:'Optimistic Text',=
Helvetica, sans-serif;font-size:18px;font-weight:normal;letter-spacing:0=
=2E5px;line-height:1=2E2;text-align:left;mso-line-height-alt:1=2E375em;colo=
r:#1C2B33;"><p style=3D"margin: 0;">Olivia J=2E</p></div></div></td></tr><t=
r><td class=3D"text-container" style=3D"font-size:0px;padding:0px 24px 4px =
24px;word-break:break-word;text-align:left;"><div class=3D"links-0064E0-und=
erline"><div style=3D"font-family:'Optimistic Text', Helvetica, sans-serif;=
font-size:18px;font-weight:normal;letter-spacing:0=2E3px;line-height:1=2E2;=
text-align:left;mso-line-height-alt:1=2E375em;color:#1C2B33;"><p style=3D"m=
argin: 0;">Meta Marketing Pro,</p></div></div></td></tr><tr><td class=3D"im=
g-container" style=3D"font-size:0px;padding:8px 0px 8px 24px;word-break:bre=
ak-word;text-align:left;"><div style=3D"margin:0 auto 0 0;max-width:86px;">=
<img alt height=3D"auto" width=3D"86" src=3D"https://client-data=2Eknak=2Ei=
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none;text-decoration:none;height:auto;width:100%;font-size:13px;display:blo=
ck;"></div></td></tr><tr><td class=3D"text-container" style=3D"font-size:0p=
x;padding:4px 25px 30px 25px;word-break:break-word;text-align:left;"><div c=
lass=3D"links-0064E0-underline"><div style=3D"font-family:'Optimistic Text'=
, Helvetica, sans-serif;font-size:18px;font-weight:normal;letter-spacing:0p=
x;line-height:1=2E2;text-align:left;mso-line-height-alt:1=2E375em;color:#00=
64E0;"><p style=3D"margin: 0;"><a href=3D"https://click=2Eglobal=2Emetamail=
=2Ecom/?qs=3DABB7InYiOjEsImQiOjQ5NTF9AAoAAAAAAvt9UwJCa5sIv89JbZNXG210BSKhH0=
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target=3D"_blank" rel=3D"noopener" style=3D"color: rgb(0, 100, 224); text-=
decoration: underline;">Learn more about the Meta Pro Team</a></p></div></d=
iv></td></tr><tr><td class=3D"text-container" style=3D"font-size:0px;paddin=
g:24px 24px 24px 24px;word-break:break-word;text-align:left;"><div class=3D=
"links-0064E0-underline"><div style=3D"font-family:'Optimistic Text', Helve=
tica, sans-serif;font-size:12px;font-weight:normal;letter-spacing:0=2E3px;l=
ine-height:1=2E4;text-align:left;mso-line-height-alt:1=2E063em;color:#67788=
A;"><p style=3D"margin: 0;">1=2E A summary of the total number of results f=
rom your top spending objective from April 21 to July 19=2E</p><p style=3D"=
margin: 0;">2=2E Your account's growth in ad results compared to the last q=
uarter=2E </p><p style=3D"margin: 0;">3=2E Your account's cost per res=
ult growth quarter over quarter=2E A decreasing rate means that you're effi=
ciently driving results, and vice versa, an increasing rate may mean that y=
ou are spending too much for an action and should make changes for campaign=
optimisation=2E </p><p style=3D"margin: 0;">4=2E Your account's cost =
per result is rated against the industry benchmark=2E</p><p style=3D"margin=
: 0;">5=2E Your account's return on ad spend growth month-over-month=2E An =
increasing rate means that you're efficiently driving results, and vice ver=
sa a decreasing rate may mean that you are not running your ads effectively=
and efficiently=2E </p><p style=3D"margin: 0;">6=2E Your account's re=
turn on ad spend is rated against the industry benchmark=2E</p><p style=3D"=
margin: 0;">8=2E Conversions API helps create a direct and more reliable co=
nnection between marketing data (from your server, website platform, app or=
CRM) and Meta=2E Installing the Conversions API along with Meta pixel can =
help lower cost per result by 13%*=2E Source: This is the result that Meta =
has seen in businesses based on 28 global experiments of direct, partner or=
Conversions API Gateway integrations between May and August 2022=2E <=
/p><p style=3D"margin: 0;">9=2E A/B testing tools from Meta can help answer=
questions such as what ad creative resonates with your key audiences, or w=
hich targeting strategy drives more conversions=2E</p><p style=3D"margin: 0=
;">10=2E Meta recommends leveraging 100% of your investment on Reels to eng=
age, retain and drive conversions for your business and help lower cost per=
result=2E </p><p style=3D"margin: 0;">11=2E Meta recommends leveragin=
g 100% of your investment on ad creative quality to provide your campaigns =
with enough variety to avoid creative fatigue=2E </p></div></div></td>=
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