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Date: Wed, 29 Jul 2026 15:11:37 +0100
From: ClickZ Weekly Digest <info@clickz.com>
Reply-To: info@clickz.com
To: surinder@itpartnership.com
Message-ID: <1785334293197.cc0b368e-34fe-4f55-9d28-d25524049b2b@bf05x.hubspotemail.net>
Subject: How to build a creative-led growth system
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Plus, how to win peak at 2026
ClickZ Logo (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1=
W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr0F3pyd0W7lCdLW6lZ3p1W69R8C271sM6lMKK=
3dSY43v2W1GwbCC3-nFtTN3WyNS4_t8BJW5_mvp03qVL1PW8kNxTt3B53VYW5kHPGm7QsX-KW5T=
bh_N2LB9YmW5Yw6d12yl-dkW1Z0Dck2_J4vRW8SDVsJ2wxxdHVZsr_l3J9RZPW4BtYc-7CR7gtW=
6LP3gd6lskxbN1_Zd-nmTPjXW8bpHnl67njByW4DjqTt3RxMJNW4pQXvh7P-8D6W4DJqDq7WrP_=
4W3VrXB33Gz41GW5YlDRy12FJF6W3XwGxt2KGCqXN7Q1D628ycnmW5lrxFt2HYG2tf4vD1LP04 =
)
July 29, 2026
CZ Weekly Digest (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904=
/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr0F3pyd0W7lCdLW6lZ3p1W69R8C271sM=
6lMKK3dSY43v2W1GwbCC3-nFtTN3WyNS4_t8BJW5_mvp03qVL1PW8kNxTt3B53VYW5kHPGm7QsX=
-KW5Tbh_N2LB9YmW5Yw6d12yl-dkW1Z0Dck2_J4vRW8SDVsJ2wxxdHVZsr_l3J9RZPW4BtYc-7C=
R7gtW6LP3gd6lskxbN1_Zd-nmTPjXW8bpHnl67njByW4DjqTt3RxMJNW4pQXvh7P-8D6W4DJqDq=
7WrP_4W3VrXB33Gz41GW5YlDRy12FJF6W3XwGxt2KGCqXN7Q1D628ycnmW5lrxFt2HYG2tf4vD1=
LP04 )
Fospha Logo (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1=
W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr1d3pyd0W8wLKSR6lZ3nQW2H4VSq7m8dfyVcQ=
Q194MbHSZW4BF-s76P37JSW6bggG-8TxHsWW2cYKDM6M0ZFKW5slnMZ6VVscCW2KH_hx247VPLW=
93M9xZ68pG5DV-wdrp7NKj6BW1yL7cL1QwQC8W29Qk8m4dCbcxW8TFMsj3YH4-XN5mNlghwGM2Z=
W7Dx-FY4p8_H1W1CfdHS1mbfr8W1w_JWx69YZZhVB9Rmz3Tbcj6W4mfHCt7GGtqxW8SY0QM3d__=
QlW4K84zg8_5NKfW3KvHg67ksrYDVmb9SZ25lZbWW7FlmLY4jSy_KW6lnBHx62Xjm4VjjThM2HN=
dJ-VsNlrJ7y6PM3W2jchsF4CmfbxVlDByP5kJRJSf7MndLq04 )
EXCLUSIVE EVENT
VIP Dinner at eTail Boston (Aug 10) (https://d2mZL904.na1.hubspotlinks.com/=
Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr1x3pyd0W95js=
WP6lZ3nBW5qMPGl59r97lW5THdTt5RrtzFW1XDhCx1DsBK6W4lTqRN1FZq6BV80Jhq4hp5ZpW3K=
5DRs3l3gSBVVByb82HcYnWW98QPCy3XfNCgW6Pcz745sWXKmVmjblG6gkSTCW6180Xp437cG_N2=
pZ2SHjXLqmW6YkrKH8LpxnsN5TdNQ6VnwGdN5-XXnrG5Lf6W8XBLFF2Bsc2yW8P1KHQ89RNjGW4=
VJRmx58rdWqW1ntgwG86QcHkW7vzyW72D60zYV-p9dB3sFLv2W5XVjjr1vPzGDN9cp4Yy5nzWFW=
6s8kRr5wn90sW8pZSK551pbnyW7pFPKz2ChMlYW6h8N-m79v9B-W40Mr5D4NKjjVW1z39-C3V90=
1ZW1QJ2gf7R1b15f51gk-H04 )
Join RTB House & Fospha for spritzes, hors d'oeuvres and dinner with fellow=
industry leaders. Mon, Aug 10, 6:30pm. Register here.
EDITOR'S PICKS
RETAIL LEADERSHIP
JoJo Maman B=C3=A9b=C3=A9, Refy and Oka CEOs on the Leadership Lesson Most =
Teams Miss (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1=
W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvq_M5n4LbW5BWr2F6lZ3m0W85lXJ85Mm8N5W5N=
XdTM95CWK4W28J4B34f06GwW81d76G5v31vRW4Br5nh5L8zffN8Z0VLGP6db7N8QTS5plGXkzW6=
gXpTS7mMpz3W8ZFz9h831WyTW5PtnQ-1NR53qW8kMCpN8pYPddW870vbZ5Cfm_kW9dTKF46tvkg=
qN1TDV9fQkL0XW4ZHMGW1tDCN6W8mvFzc4J30zLN5dMk2pmYv53W97GN4s848g5tN6zR7q6Lm04=
6W295cGV6_vgZmW30WJ9s6rbQtGVV7fct3CmWTMW8k18XS3cJqVmW5p5Lzv6kK3R1W3LbDYC988=
wMxW1Tb3nR5cWXpdW6dR6PV9hB2MQW4Z_ll_2-FGwtW47lLP04nxNPCF6ZbbFh5TyFW6S2TmT4K=
cfXgW1Cx58L2CCMyyN8Gg9KRXNRWtW8BhCqw3md9lmf5nFY-W04 )
Leading a retail or eCommerce business right now means absorbing pressure f=
rom every direction at once, shrinking margins, AI anxiety, macro headwinds=
nobody controls, and a customer who changes faster than any strategy docum=
ent can keep up. That reality brought together three leaders: Mo White, Int=
erim CEO at Refy, Aalish Yorke-Long, CCO at OKA, and Mark Wright, CEO at Jo=
Jo Maman B=C3=A9b=C3=A9.
-
White's take cuts against instinct: margin, not top-line growth, is the num=
ber that matters the most
-
Yorke-Long argues balanced hiring beats star hiring, since a team full of q=
uarterbacks isn't going to win the Super Bowl
-
Wright leans on five words written down during Covid, be human, lead, liste=
n, energy, time, to get through high-pressure decisions
EXCLUSIVE Q&A
Reddit's David Trencher Says the Linear Funnel Is Gone (https://d2mZL904.na=
1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3n=
vzN7vvq_s5n4LbW50kH_H6lZ3ndW7hXqkT1c9dSrW4NKBSy6QCx_3W8wyRL42-xDNjW5YdQdV20=
RtPjW5_xrpL7SJXBBVLsxVc11BbLKW8Q9gFx7rX0szW1PVql1446GFnW8-1ZXk7VyMW1W64T4fP=
8NlM_WW2-zt6S2xBQV8W1y4ydH5dByCZW29zhPy53Y2RpW4V0lvF7MP6FVW88L2kQ4ppqyFW1qT=
gCN7LgrRgW3KV9y57DjthKVh4cpq8XVbYcW4vy5fq1RgwSlW7Pz5Dy2YQ2m9W3MrT_k1v1qFVMy=
yTP2_gtdQW6YvC9S1njg01W8J20K92lS-3hW4Q6mMZ85VmBpM4zj0QHd3wkW1RwBzl4l5xCbW61=
QrY15xX79fW6t0NBw91fnZSW85bZdZ4tRVHgN27DrmL-GGHjW61QlYp8vVvSpf1J-kH-04 )
Reddit is now cited by every major LLM and running shoppable carousels insi=
de search results, reaching people who never open the app. David Trencher, =
Reddit's Managing Director for UK, EMEA and Australia, says the real mistak=
e brands still make is assuming a linear funnel, when discovery now happens=
through search, AI and community all at once. His number worth remembering=
: fifty percent of product conversations already happen on the platform.
reddit david interview (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2=
mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvq_s5n4LbW50kH_H6lZ3ndW7hXq=
kT1c9dSrW4NKBSy6QCx_3W8wyRL42-xDNjW5YdQdV20RtPjW5_xrpL7SJXBBVLsxVc11BbLKW8Q=
9gFx7rX0szW1PVql1446GFnW8-1ZXk7VyMW1W64T4fP8NlM_WW2-zt6S2xBQV8W1y4ydH5dByCZ=
W29zhPy53Y2RpW4V0lvF7MP6FVW88L2kQ4ppqyFW1qTgCN7LgrRgW3KV9y57DjthKVh4cpq8XVb=
YcW4vy5fq1RgwSlW7Pz5Dy2YQ2m9W3MrT_k1v1qFVMyyTP2_gtdQW6YvC9S1njg01W8J20K92lS=
-3hW4Q6mMZ85VmBpM4zj0QHd3wkW1RwBzl4l5xCbW61QrY15xX79fW6t0NBw91fnZSW85bZdZ4t=
RVHgN27DrmL-GGHjW61QlYp8vVvSpf1J-kH-04 )
FULL FUNNEL FOCUS
SPONSORED BY FOSPHA
How to Win Peak in 2026 (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d=
2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr0Y3pyd0W7Y8-PT6lZ3kRW1lf=
6f0179YtbVcCTGY4nqDjrW2PFQCp19KqsLW7VvYQq5fQzW7W1hgRnB60zz0pN5kvhhvDMfN7W2r=
bPXC65rYHcW9bv9N-8sW9DCW74nW7H8Pk_ZzW6gt_Dq90whdjW7sLJB35BTtxRW5btlsp48r95Q=
W8zLHDQ6pDHnqW8hHp2Z7Q9n3SW8nhWdT8GQjH_N7hGz6gwR8DfW3xylbg6Pm5-pW6qpQ_78K-1=
9dV4Ntny9kgZ3yW1W2Kht2vZD_pW5HSdFp73Q1G5W4CMJTn1VGy0TW2TNqGR3DRl9PW10WP3y4V=
9dqdW9626NR1TsxTrW4GwqLl5kd1KHf8KVHss04 )
Peak shoppers are changing. In 2026 they're arriving with lists, not impuls=
e, and saving big spend for Black Friday.
Fospha's Peak Playbook 2026 (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+1=
13/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr0Y3pyd0W7Y8-PT6lZ3kR=
W1lf6f0179YtbVcCTGY4nqDjrW2PFQCp19KqsLW7VvYQq5fQzW7W1hgRnB60zz0pN5kvhhvDMfN=
7W2rbPXC65rYHcW9bv9N-8sW9DCW74nW7H8Pk_ZzW6gt_Dq90whdjW7sLJB35BTtxRW5btlsp48=
r95QW8zLHDQ6pDHnqW8hHp2Z7Q9n3SW8nhWdT8GQjH_N7hGz6gwR8DfW3xylbg6Pm5-pW6qpQ_7=
8K-19dV4Ntny9kgZ3yW1W2Kht2vZD_pW5HSdFp73Q1G5W4CMJTn1VGy0TW2TNqGR3DRl9PW10WP=
3y4V9dqdW9626NR1TsxTrW4GwqLl5kd1KHf8KVHss04 ) breaks down what the top 25% =
of brands by ROAS did differently during BFCM 2025. Fospha brands grew peak=
spend 22% YoY.
Fospha Peak Playbook 2026 (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113=
/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr0Y3pyd0W7Y8-PT6lZ3kRW1=
lf6f0179YtbVcCTGY4nqDjrW2PFQCp19KqsLW7VvYQq5fQzW7W1hgRnB60zz0pN5kvhhvDMfN7W=
2rbPXC65rYHcW9bv9N-8sW9DCW74nW7H8Pk_ZzW6gt_Dq90whdjW7sLJB35BTtxRW5btlsp48r9=
5QW8zLHDQ6pDHnqW8hHp2Z7Q9n3SW8nhWdT8GQjH_N7hGz6gwR8DfW3xylbg6Pm5-pW6qpQ_78K=
-19dV4Ntny9kgZ3yW1W2Kht2vZD_pW5HSdFp73Q1G5W4CMJTn1VGy0TW2TNqGR3DRl9PW10WP3y=
4V9dqdW9626NR1TsxTrW4GwqLl5kd1KHf8KVHss04 )
Inside the Peak Playbook:
-
Where top performers are shifting spend across social, search, and emerging=
channels
-
When to test and when to scale, based on how the 2026 sales cycle has shift=
ed
-
How the top 25% measured true channel contribution beyond last-click
If you want to arrive at peak with a plan instead of a scramble, start here=
(https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36=
XSW635_rhfW1zSvF_5S3nvzN7vvr0Y3pyd0W7Y8-PT6lZ3kRW1lf6f0179YtbVcCTGY4nqDjrW2=
PFQCp19KqsLW7VvYQq5fQzW7W1hgRnB60zz0pN5kvhhvDMfN7W2rbPXC65rYHcW9bv9N-8sW9DC=
W74nW7H8Pk_ZzW6gt_Dq90whdjW7sLJB35BTtxRW5btlsp48r95QW8zLHDQ6pDHnqW8hHp2Z7Q9=
n3SW8nhWdT8GQjH_N7hGz6gwR8DfW3xylbg6Pm5-pW6qpQ_78K-19dV4Ntny9kgZ3yW1W2Kht2v=
ZD_pW5HSdFp73Q1G5W4CMJTn1VGy0TW2TNqGR3DRl9PW10WP3y4V9dqdW9626NR1TsxTrW4GwqL=
l5kd1KHf8KVHss04 ) .
WE'RE ALSO READING
The Real Risk in Agentic Commerce
(https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36X=
SW635_rhfW1zSvF_5S3nvzN7vvr1x3pyd0W95jsWP6lZ3njV6RHcZ8v1jhvW39z-jd27jXPHW8_=
qHZm43PgzDV6cmSY1qpl8lN3PkLhLJpvt4W7g6kBN7-Xkq6W6pW34M1tJN9HW8ZlTMh6hVscdW3=
Gpwsn60GlvTW8qjk7h5mW4H-W3bG5XD87S1hhW1JGGQs8FZzllW12TZwg3NjJc5V_sLkH7CFTPs=
VYtgfP9dl5vHVYgTR144VJ9tW5BZSzX3f8SM6W5986gH9kx2-8T4YFp1rNFs8W72_sxD63tZbpW=
3N-nPS316vM6W5qvBFv4n8qxPW7vhr8G1qpHHlW4ZVSWd6h67fBW3S8DRB6Pl0DQW7Y7D3s7YDy=
9sW7Bp7QH1PMwStN9hGw4x8dBQ6W3T_pP52-HlMdV4MYkk4R4Prqdl4Xtq04 )
Musicians handed discovery to playlist algorithms and now earn fractions of=
a cent per stream, with the platform deciding who gets surfaced. Third-par=
ty sellers built demand on a marketplace, then watched the marketplace stud=
y what sold and launch competing products of its own.
Ana Mour=C3=A3o argues AI agents are the most complete version of that patt=
ern yet, since the customer isn't even present when the agent evaluates and=
chooses on their behalf, and whether a brand keeps the relationship or jus=
t the transaction now comes down to who owns the underlying data.
How to Build a Creative-Led Growth System (https://d2mZL904.na1.hubspotlink=
s.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr1d3pyd=
0W8wLKSR6lZ3lSW35c97S23qsHgMY6sdr42pD8W4z8z9k6nj2SMW2nm6Ys2rb0wrW6VZqYp36cJ=
dgW5dNpPg2LG1VcN99SDXt_hcl-VZ5_lB7fNkcWW4QjRZC5BShr0W5s3ZDV5FLSP9N1_0ssVgFx=
8-W8Wvy0N2bK7wGW1D_6Rw7Vgk6nW2KLspc7T3nNqW2mmYHk6WdxhzW2Hf3M283VCFBW5jy_Nn7=
b90RsW2BmncM4pLBZ6W6fDdCP1MdPqtN8tqNvVwwhFdMBzDB5_5McYW4F7ZKb2Z3_t3W4XxWqJ6=
CzCffW308HJ378S2Q-W2zJ1zZ8Mgb4gW255gbV8Ylx1qW32DxXp4-TYlfW7Hqsqz1BVHygf33D6=
QT04 )
Media buying keeps getting more automated. Targeting keeps getting more alg=
orithmic. Growth isn't getting any easier anyway.
New Engen's new 2026 Growth Playbook, built from more than 100 conversation=
s with marketing leaders this year, argues the real bottleneck has shifted.=
Brands have added agencies, freelancers, in-house teams, creators, and AI =
tools, yet still struggle with slow production and inconsistent quality. Th=
e problem is theabsence of a system connecting creative to audience strateg=
y, media, and experimentation.
The playbook's answer is what it calls a creative-led growth system, one th=
at turns every concept into audience signal, every campaign into a learning=
, and every learning into sharper creative next time.
AI Search Can't Verify Your Business, Here's How to Fix It (https://d2mZL90=
4.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_=
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4 )
An AI retrieval system doesn't browse a website the way a person does. It l=
ooks for specific, verifiable facts, who runs the business, where it is, wh=
at it does, and if it can't find them, it guesses or leaves the business ou=
t of an answer entirely. Donna Rougeau's audit of 71 businesses found the a=
verage one resolves only 15.6% of what AI needs to consider it trustworthy,=
meaning most businesses leak roughly 84% of their verifiable identity to t=
he systems now deciding who gets recommended.
WHAT WE'RE LISTENING TO
Reimagining Retail | Listen here (https://d2mZL904.na1.hubspotlinks.com/Ctc=
/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr025n4LbW69t95C6=
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Cp_QnN3HMqKFClQ7_f7cFNGv04 ) =F0=9F=8E=A7
ThredUp Explains How to Make Resale Work for You (https://d2mZL904.na1.hubs=
potlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vv=
r025n4LbW69t95C6lZ3p7W8rYWMr22s53_W5zSVzD6jrhf5W3Y1czz6hDkqvW61ZjlP90Fd88W8=
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NTm8vD_khVXF7Tq3Cp_QnN3HMqKFClQ7_f7cFNGv04 )
Host Suzy Davidkhanian and Principal Analyst Sky Canaves are joined by Kris=
ten Brophy, SVP and Head of Marketing at ThredUp, to unpack a hard marketin=
g problem: building one brand that has to speak to two completely different=
customers, the person selling their clothes and the person buying them, wi=
thout either message undercutting the other. The conversation also covers w=
here AI moving the needle for ThredUp right now versus where it's just nois=
e.
MORE THAN A NEWSLETTER
Have insights to share? Get featured in ClickZ - Contact an editor (mailto:=
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ClickZ, Scale Space, 58 Wood Lane, London, Greater London, W12 7RZ, United =
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Manage Preferences (https://hs-20148759.s.hubspotemail.net/hs/preferences-c=
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<table role=3D"presentation" width=3D"398" cellpadding=3D"0" cellspacing=
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=20
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text-align:center; padding:10px 20px; font-size:0px">
<a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL90=
4/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr1x3qn9qW95jsWP6lZ3n8W5xx9ts1Qs=
ss5W1zG0HH2XmPMdW9d7kRD1WB4fdW2vKMDT7ZHtxYTqTW97hhKbcVBQrJX8NSjVxW5FvFwd1dr=
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dbrCcW8c0R-S887FpKW608yTw74FHSpVW4FWR1gw9d1W8gQM-j10kwrsW4YrhZG8N2jnmW1gsx5=
15c0-xpW5TK7wg8BZpM5W4DY9CX41d8cRW4pz2XB80rcymW7wk7xN8RngMTW7p_7JD8DYvNrW3X=
CzN64XyN2wW7vNr1Y8hRdxWN7hMMhHw3lgfW2Ld6_s7FDxyTW5fm2s74wZT52W435rYX1bjF0pd=
wWMsC04" target=3D"_blank" style=3D"color:#00a4bd" data-hs-link-id=3D"0" da=
ta-hs-link-id-v2=3D"8GNM1+R4">
<img alt=3D"Fospha Logo" src=3D"https://hs-20148759.f.hubspotemail.=
net/hub/20148759/hubfs/MicrosoftTeams-image%20(1).png?width=3D218&upsca=
le=3Dtrue&name=3DMicrosoftTeams-image%20(1).png" style=3D"outline:none;=
text-decoration:none; border:none; max-width:100%; font-size:16px" width=
=3D"109" align=3D"middle">
</a>
</td>
</tr>
</tbody>
</table></div>
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<table role=3D"presentation" width=3D"448" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:448px">
<![endif]-->
<div id=3D"column-18-1" class=3D"hse-column hse-size-9">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
8-1-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-18-1-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; line-height:175%; c=
olor:#000000"><span style=3D"color: #000000;"><span style=3D"font-weight: n=
ormal;">EXCLUSIVE EVENT</span></span></h3>
<h3 style=3D"font-size:17px; margin:0; line-height:175%"><span style=3D"col=
or: #000000;"><a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d=
2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvq_s5nXHCW50kH_H6lZ3mYM3yy=
bY-ZJYVW831hyd4XNCftVjg8pH5yyDQHW7mc-zq5Nc6cBW6lrp4d6dblJZW1RJJkJ8C4qLCW6j-=
y_k8ncVbgW7Llt3S28Yv1nW4f_99g98hXGhW1P2qwg8YDYDvW5qDN2v3K3t1MW9hdSSr5hmVBgW=
8fD84n53-1GkW1yKk1N4fGJWpW72JKFQ8MD6YYW7kSrhr76Q9V1W6z8f_b12wdn-TSN0k7_mkMz=
N6yFlwzsYVLtW95HXpQ4NWkKDW2DGRzy3JpZ9lVXZFNF1hK8l9W81ckmp36kZ12W10RvV16Lydp=
JN5j0r3LbfYs4W6kYGlT1gVRVgW9fYLY22GzX0QVGLn__1C7X0tW1t27mJ269D4SW2Myn7D460v=
17W3SWYKB9hGrm5VY47vx5D28sJd3jb1Y04" style=3D"color:#000000; font-weight:bo=
ld" rel=3D"noopener" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"puPbhigk" =
target=3D"_blank">VIP Dinner at eTail Boston (Aug 10)</a></span></h3>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Join RTB Hous=
e & Fospha for spritzes, hors d'oeuvres and dinner with fellow industry=
leaders. Mon, Aug 10, 6:30pm. Register here.</span></p></div></div></td></=
tr></tbody></table>
</div>
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=20
</div>
<div id=3D"section-3" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
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<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
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<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-3-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7804844103983" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
id=3D"hs_cos_wrapper_module_17804844103983_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; f=
ont-size:22px; text-align:center" align=3D"center"><span style=3D"font-fami=
ly: Helvetica, Arial, sans-serif; color: #000000;">EDITOR'S PICKS</span></h=
2></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word=
-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1778=
6054497242" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_ty=
pe_module" style=3D"color: inherit; font-size: inherit; line-height: inheri=
t;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=
=3D"hs_cos_wrapper_module_17786054497242_" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; line-h=
eight:175%; font-weight:normal"><span style=3D"font-family: Helvetica, Aria=
l, sans-serif; color: #000000; font-size: 16px;">RETAIL LEADERSHIP</span></=
h3>
<h3 style=3D"font-size:17px; margin:0; line-height:175%"><span style=3D"col=
or: #000000;"><a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d=
2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr025nXHCW69t95C6lZ3m3W57Z=
vRP2fcG2-W7zl7WN6fx-nnW5BfjJ76V_NlnW1TDKw41dpvZLMLyhj7sLl7ZW34SWj-3yVrp1W3D=
qVXz6tp80BW2m7dXW2rZ2LtV6cwF35h5MsmW6-1YWM1MFcxMW4DRJCm8G7gn3W3HW9V87HlflcW=
4rGsYL4G4d9wW6c2GCm4fgRq3W3yBRLX2s5pNzN4zwd5Ww6NPsW5j_thX7CdjcgW1W1mMx4dk7t=
2W2RhMKr8w86dVW7L-byS7xNFl3W2rRp3f85T8fLVJm3rx3K6dvdW2KJ5rq77MnzDW25gTwx9dr=
gGkW924P383YXT1jW38D6Rc6M8q6zW2GKHsn4S7gkrW86xfr21DgntdN2dRXgFLDGHpW8CdWBK6=
fK1GxVNN5-83z6F9VN5fFs4BwLql0W5hQjT_8cTmlFW7dwNXd7Fjm_2W74tdqF50Z9kjW4rFnK2=
9k5RDmf1F7zb404" style=3D"font-weight:bold; color:#000000" rel=3D"noopener"=
data-hs-link-id=3D"0" data-hs-link-id-v2=3D"36pRtfWe" target=3D"_blank">Jo=
Jo Maman B=C3=A9b=C3=A9, Refy and Oka CEOs on the Leadership Lesson Most Te=
ams Miss </a></span></h3>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Leading a ret=
ail or eCommerce business right now means absorbing pressure from every dir=
ection at once, shrinking margins, AI anxiety, macro headwinds nobody contr=
ols, and a customer who changes faster than any strategy document can keep =
up. That reality brought together three leaders: Mo White, Interim CEO at R=
efy, Aalish Yorke-Long, CCO at OKA, and Mark Wright, CEO at JoJo Maman B=C3=
=A9b=C3=A9.</span></p>
<ul style=3D"line-height:175%">
<li>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">White's take =
cuts against instinct: margin, not top-line growth, is the number that matt=
ers the most</span></p>
</li>
<li>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Yorke-Long ar=
gues balanced hiring beats star hiring, since a team full of quarterbacks i=
sn't going to win the Super Bowl</span></p>
</li>
<li>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Wright leans =
on five words written down during Covid, be human, lead, listen, energy, ti=
me, to get through high-pressure decisions</span></p>
</li>
</ul></div></div></td></tr></tbody></table>
</div>
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=20
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adding-right:10px">
=20
=20
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min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
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<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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=3D"0" style=3D"width:598px">
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<div id=3D"hs_cos_wrapper_module-4-0-0" class=3D"hs_cos_wrapper hs_cos_wr=
apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentat=
ion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
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<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:9px; font-size:0px">
<img alt=3D"2" src=3D"https://hs-20148759.f.hubspotemail.net/hubfs/=
20148759/2.avif" style=3D"outline:none; text-decoration:none; max-width:100=
%; font-size:16px" width=3D"332" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
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<div id=3D"section-6" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
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<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-6-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7810798110441" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
id=3D"hs_cos_wrapper_module_17810798110441_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h3 style=3D"margin:0; font-size:16px; lin=
e-height:175%; font-weight:normal"><span style=3D"color: #000000;">EXCLUSIV=
E Q&A</span></h3>
<h3 style=3D"font-size:17px; margin:0; line-height:175%"><span style=3D"col=
or: #000000;"><a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d=
2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvq_M5nXHCW5BWr2F6lZ3kNN5yM=
Ry1WhLH1W3Y5BZn8qwJPrW1QTV9c9kZpBKN5CGcTTVlq5CW6wCSnX2DXNJVW4jbY5l785XMqW34=
QHjl1yw9F0W8pMMj81Hnq5KVhlpmc8nnyJyW2_q2t54Ml4MrW5l_4Tv4VBMWFVBkVbv8NGrPXN5=
2RFLdyCVr7W8HZCkc2zfcHpW5j9FwL65NvGpW8mbWbn7Z7lDbVL1GqP7ZdxbmW4Z9LFw8RMwpVN=
70qq68t7tz0Vh0nmR8pfBnmW3TpmGq407rDhVNRp5V4DBHNZN87wKvgS_Fy7W5cRF058zX498W2=
-0W9G4wk6M5W6599Lk8gsHsnW3B7Gz5598LxcW2gyPc75Cf9X4W6R_h8t83HFXWW2SVm9S11Zfl=
gW8_7Cqw7F1mRvW4TxynX3KnrnsW5090JN3yHfFNW4vDq4T8QBCGbf7RlcBv04" style=3D"co=
lor:#000000; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" data-=
hs-link-id-v2=3D"CvJYRBw+" target=3D"_blank">Reddit's David Trencher Says t=
he Linear Funnel Is Gone</a></span></h3>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Reddit is now=
cited by every major LLM and running shoppable carousels inside search res=
ults, reaching people who never open the app. David Trencher, Reddit's Mana=
ging Director for UK, EMEA and Australia, says the real mistake brands stil=
l make is assuming a linear funnel, when discovery now happens through sear=
ch, AI and community all at once. His number worth remembering: fifty perce=
nt of product conversations already happen on the platform.</span></p>
<p style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tab=
le>
<div id=3D"hs_cos_wrapper_module_17798799529803" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:10px 20px; font-size:0px">
<a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL90=
4/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvq_M5nXHCW5BWr2F6lZ3kqW10BN2873p=
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g4XNtDpC3kW1NyBzF4mZZMNVW44wK9bsYLvW513rQZ24MtxZW3lWwpP7w4ncYVPXFn842q6dQW8=
wDyyj5gtMxLW94C-QW8sdV6dW2RTxZG3Y9WFVVGfhVp3PRWcCf4pStbs04" target=3D"_blan=
k" style=3D"color:#00a4bd" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"8NhJ=
Rnoa">
<img alt=3D"reddit david interview" src=3D"https://hs-20148759.f.hu=
bspotemail.net/hub/20148759/hubfs/reddit%20david%20interview.png?width=3D10=
00&upscale=3Dtrue&name=3Dreddit%20david%20interview.png" style=3D"o=
utline:none; text-decoration:none; border:none; max-width:100%; font-size:1=
6px" width=3D"500" align=3D"middle">
</a>
</td>
</tr>
</tbody>
</table></div>
<div id=3D"hs_cos_wrapper_module_17774549024091" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:10px 20px; font-size:0px">
<img alt=3D"BG-1-20251016115134" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hubfs/20148759/BG-1-20251016115134.avif" style=3D"outline:none;=
text-decoration:none; max-width:100%; font-size:16px" width=3D"558" align=
=3D"middle">
</td>
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</tbody>
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adding-right:10px">
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min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
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<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
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<td valign=3D"top" style=3D"width:598px;">
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<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-7-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-7=
-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs=
_cos_wrapper_module-7-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h=
s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; =
line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px; tex=
t-align:center" align=3D"center"><span style=3D"font-family: Helvetica, Ari=
al, sans-serif; color: #000000;">FULL FUNNEL FOCUS</span></h2>
<h2 style=3D"margin:0; font-size:12px; line-height:257%; text-align:center"=
align=3D"center">SPONSORED BY FOSPHA</h2></div></div></td></tr></tbody></t=
able>
</div>
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adding-right:10px">
=20
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<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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<td valign=3D"top" style=3D"width:299px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"299" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:299px">
<![endif]-->
<div id=3D"column-8-0" class=3D"hse-column hse-size-6">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-8=
-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs=
_cos_wrapper_module-8-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h=
s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; =
line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; line-height:175%"><sp=
an style=3D"color: #000000;"><a href=3D"https://d2mZL904.na1.hubspotlinks.c=
om/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr0Y3qn9qW7=
Y8-PT6lZ3ntW1m1JF165dtRhW11gYzG61SNwmW5f6DYd15ky4dW1rrgdj647xsTW1kr1kN4s-Nt=
VW1YbPF16XX43MW8ZRGVZ11M_yyW7sGg9M5JxFJvW7y8jwX7DdPhnW7mpNW912RjYlW47C4dz16=
WwPBW6vn_vx8fGFRPVYd44p2xGwMRW6vDkw183FRdHN2gTPGZVzlHpW5_4Cc18_3QshW14k18x6=
YZw3gW2qwV8s5y6TF-W4cDr088Kb33kW8nJtN37S9sc-N96s-VFjyny6W7_-xmL7hgSJSW4M80l=
8636Fs0W6w0fZP8PvKZ2W3DXGv11bVrJNW4Kyt1x1_KVKHf4rlmrv04" style=3D"color:#00=
0000; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" data-hs-link=
-id-v2=3D"sGDv+yhD" target=3D"_blank">How to Win Peak in 2026</a></span></h=
3>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><!-- notionvc=
: 45164292-4dfd-4334-8530-45dad5538b14 --></span></p></div></div></td></tr>=
</tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word=
-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1785=
3143735423" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_ty=
pe_module" style=3D"color: inherit; font-size: inherit; line-height: inheri=
t;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=
=3D"hs_cos_wrapper_module_17853143735423_" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%"><span style=3D"=
color: #000000;">Peak shoppers are changing. In 2026 they're arriving with =
lists, not impulse, and saving big spend for Black Friday. </span></p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><a href=3D"ht=
tps://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW6=
35_rhfW1zSvF_5S3nvzN7vvr0Y3qn9qW7Y8-PT6lZ3nJW8zqk1s6HRCqMW22_tZK37CZqLW7S0p=
xz47dBrtW7r8vX_7jQrHvV-YpwK2k4pZ-W1twZ4c3zJ70WW2t61N41B0L89W2hKQg23_hQ9wW4M=
Q2gc4_C76TW84g9jw6c55WvW2Z2jZs63xr-FN1_kTCBSx6nQW7TY4dt833hz-W7YBTPn2Y1FljV=
rcCrh4GWVQ-W2JB--B7dr7lvW2TcPQ46TYvkDW885wFJ3F88X-W3z42Zc62PPW0W5cw9-m8-wdx=
CW8b-pm01L0tKTW56CBMb6kXn5jW2TSCdg5YS4gqVfdVCz3-gJvSV78Vms7fzBvsW7JFNWq51nP=
zYf3SF9hY04" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"1"=
data-hs-link-id-v2=3D"hwU9iRhS" target=3D"_blank"><span style=3D"font-weig=
ht: bold;">Fospha's Peak Playbook 2026</span></a> breaks down what the top =
25% of brands by ROAS did differently during BFCM 2025. Fospha brands grew =
peak spend 22% YoY.</span></p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><!-- notionvc=
: 45164292-4dfd-4334-8530-45dad5538b14 --></span></p></div></div></td></tr>=
</tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:299px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"299" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:299px">
<![endif]-->
<div id=3D"column_1785314429451_1" class=3D"hse-column hse-size-6">
<div id=3D"hs_cos_wrapper_module_17853144294244" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:10px 20px; font-size:0px">
<a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL90=
4/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr0Y3qn9qW7Y8-PT6lZ3m1W2tWTKc3dv=
VnfW7pnXMj3vt5ZgVhzk262ydb5TMNwPn_NcwTgW6ccDVL93d1n_W11kfTR3yl2h5W33TTT98-g=
943W4tMQRw4Lq5M0W2tVb9N45ZfWzN5z576Q82lZWW8JBP1G73Mwy9VMkG6j27KxZpW8GPRNz36=
rQPWW1pQXn87mTLW1VH6zFS3kLpylW3Prj-M1LyjvGW596ccb7tqdsgMJkYh12Fg5GN2LQQJ2sv=
p2rW20sWfr6d_1DbMT7sxmJ9T6lW1JHK5M1RNFd8W8GHC8C6F6Vb-W3KtH9S1gD4sdW6pShTf5m=
ZCgCW3XlpH38h6Px0f3QcYH804" target=3D"_blank" style=3D"color:#00a4bd" data-=
hs-link-id=3D"2" data-hs-link-id-v2=3D"uNhNmJJ5">
<img alt=3D"Fospha Peak Playbook 2026" src=3D"https://hs-20148759.f=
.hubspotemail.net/hub/20148759/hubfs/Fospha-ClickZ-Banner-Template-selectio=
n.png?width=3D518&upscale=3Dtrue&name=3DFospha-ClickZ-Banner-Templa=
te-selection.png" style=3D"outline:none; text-decoration:none; border:none;=
max-width:100%; font-size:16px" width=3D"259" align=3D"middle">
</a>
</td>
</tr>
</tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-9" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-9-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7853143275062" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
id=3D"hs_cos_wrapper_module_17853143275062_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%"><span style=
=3D"color: #000000;">Inside the Peak Playbook:</span></p>
<ul style=3D"line-height:175%; list-style-type:square">
<li>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Where top per=
formers are shifting spend across social, search, and emerging channels</sp=
an></p>
</li>
<li>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">When to test =
and when to scale, based on how the 2026 sales cycle has shifted</span></p>
</li>
<li>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">H</span><span=
style=3D"color: #000000;">ow the top 25</span><span style=3D"color: #00000=
0;">% measured true channel contribution beyond last-click</span></p>
</li>
</ul>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">If you want t=
o arrive at peak with a plan instead of a scramble, start <a href=3D"https:=
//d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_r=
hfW1zSvF_5S3nvzN7vvr0Y3qn9qW7Y8-PT6lZ3p3W919vbm6h565HW59SqXV5t4L5xW5h0Cm66X=
NMd9VWW86b3NZyR8VC1qP15RNxm6W933rWv3-2JKYW3VV_Dp4-Lv0fW14HpKC3zdXJmW8xRN-55=
GV8j8W6W7tMv2QTtTSW9gnk7x28YFDkW3qTC34860Wf-W84cv8_2k4Zv8W3B5Xk78t0B47W7ZGw=
8y1Dms0GW7p38VM5LkmKTN4PT0YThY5PQW532SMP43L6gmW1TM4G15tHckFW5N071j9j5BrqW2d=
JMBF2pQbMCM5HbH7bW3VVW1cbWD42wl3YpW6S3n5h5zB_BVW6wy_X-9brMwnVLjkHf4lphYJf59=
XXCn04" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"3" data=
-hs-link-id-v2=3D"X9PxJkrP" target=3D"_blank">here</a>.</span></p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><!-- notionvc=
: 45164292-4dfd-4334-8530-45dad5538b14 --></span></p></div></div></td></tr>=
</tbody></table>
<div id=3D"hs_cos_wrapper_module-9-0-0" class=3D"hs_cos_wrapper hs_cos_wrap=
per_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size: =
inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs=
-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentatio=
n" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:10px 20px; font-size:0px">
<img alt=3D"BG-1-20251016115134" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hubfs/20148759/BG-1-20251016115134.avif" style=3D"outline:none;=
text-decoration:none; max-width:100%; font-size:16px" width=3D"558" align=
=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-10" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-10-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
0-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-10-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px; t=
ext-align:center" align=3D"center"><span style=3D"font-family: Helvetica, A=
rial, sans-serif; color: #000000;">WE'RE ALSO READING</span></h2></div></di=
v></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
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=20
</div>
<div id=3D"section-11" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-11-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
1-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-11-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; line-height:175%"><=
span style=3D"color: #11112d;"><a href=3D"https://d2mZL904.na1.hubspotlink=
s.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr1x3qn9=
qW95jsWP6lZ3p3W25kLt13-B3QdW5SDzWn1Y8J7cW58YrKm6_1v0hVgRwJp6GX_G1W3cQP094_s=
WT6W5Gd4x42pq_gxW64dkDm7d3vCtW5lZD_25WPFcMW75Fm1Y97bQB1W8M7pRp2r4mrtW7pln-C=
7s6-BnW3_ndxt274sTfW5lLSYk2lz56_MFgJkLntHJ4W2gZlZx5f8xwzW6g5Cyf1fKvX4N4ftDx=
6ZynkfW4GQtkt4lFjhDN4D9h7ntQ_GnW1jm4mR2tT30KW2k2dYV4M_l-FVJCpsR2tGz1LN5NTrm=
Qm_XrcW5t6Vjp3DrPTRW4c5Km44KsTmsW46rRQH44tdfxW4Bd8BW5mTGNdW3zkq1m2cgkLqVBDf=
sv2JYNJLW75f-QB4HLylGf8Mfy4x04" style=3D"color:#11112d; font-weight:bold" r=
el=3D"noopener" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"KSDoWYPF" targe=
t=3D"_blank">The Real Risk in Agentic Commerce<br></a></span></h3>
<p style=3D"line-height:175%"><span style=3D"color: #11112d;"><em> </e=
m></span></p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Musicians han=
ded discovery to playlist algorithms and now earn fractions of a cent per s=
tream, with the platform deciding who gets surfaced. Third-party sellers bu=
ilt demand on a marketplace, then watched the marketplace study what sold a=
nd launch competing products of its own. </span></p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Ana Mour=C3=
=A3o argues AI agents are the most complete version of that pattern yet, si=
nce the customer isn't even present when the agent evaluates and chooses on=
their behalf, and whether a brand keeps the relationship or just the trans=
action now comes down to who owns the underlying data.</span></p></div></di=
v></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-12" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-12-0" class=3D"hse-column hse-size-12">
<div id=3D"hs_cos_wrapper_module-12-0-0" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-siz=
e: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data=
-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presenta=
tion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:9px; font-size:0px">
<img alt=3D"2" src=3D"https://hs-20148759.f.hubspotemail.net/hubfs/=
20148759/2.avif" style=3D"outline:none; text-decoration:none; max-width:100=
%; font-size:16px" width=3D"332" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-13" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-13-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 0px 10px 20px"><div id=3D"hs_cos_wrapper=
_module_17804831224782" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_co=
s_wrapper_type_module" style=3D"color: inherit; font-size: inherit; line-he=
ight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"mod=
ule"><div id=3D"hs_cos_wrapper_module_17804831224782_" class=3D"hs_cos_wrap=
per hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: in=
herit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=
=3D"widget" data-hs-cos-type=3D"rich_text"><h3 style=3D"font-size:17px; mar=
gin:0; line-height:175%"><span style=3D"color: #000000;"><a href=3D"https:/=
/d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rh=
fW1zSvF_5S3nvzN7vvr1x3qn9qW95jsWP6lZ3q4W25pDyr5stvF_W5BL0Q55Ypm2_W5gbCtk8j5=
yFnVCfs_05x3VT8W6_jFTB5J_VmCW42WN026MRxNbW4ts32j5lkywGW9dSM3Q1750KNW4Fr-6Q1=
GTQ5JW4k-sM31Y3qw3W7yFtf58ThHXCW7mlZhC1c44mLW2Yw6k-8R2tgyW4TqTCk4ZWrlTW2Wp2=
9h3BLMTVW6x31BD4ZQCxhN1bLVJgLTdZhN7qlr4v121T9N6FW--KhczkqW3WS9DN4Fbbb_VGlZc=
J9dMSy8W4MHFnZ80SyQ4W8trqcG5tM0T2W9kTQ246RjG92VwGhBv6lwHD2W64kMvt8190gWW8bp=
PHt8Zl5DjVxt5YD4mRz_bW1D2Mfm8JyYZSW8T3_fx4DRHnlf94S6NP04" style=3D"color:#0=
00000; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" data-hs-lin=
k-id-v2=3D"Inw/9cUi" target=3D"_blank">How to Build a Creative-Led Growth S=
ystem</a></span></h3>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><em> </e=
m></span></p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Media buying =
keeps getting more automated. Targeting keeps getting more algorithmic. Gro=
wth isn't getting any easier anyway.</span></p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">New Engen's n=
ew 2026 Growth Playbook, built from more than 100 conversations with market=
ing leaders this year, argues the real bottleneck has shifted. Brands have =
added agencies, freelancers, in-house teams, creators, and AI tools, yet st=
ill struggle with slow production and inconsistent quality. The proble=
m is theabsence of a system connecting creative to audience strategy, media=
, and experimentation.</span></p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">The playbook'=
s answer is what it calls a creative-led growth system, one that turns ever=
y concept into audience signal, every campaign into a learning, and every l=
earning into sharper creative next time. </span></p></div></div></td><=
/tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-14" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-14-0" class=3D"hse-column hse-size-12">
<div id=3D"hs_cos_wrapper_module-14-0-0" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-siz=
e: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data=
-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presenta=
tion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:9px; font-size:0px">
<img alt=3D"2" src=3D"https://hs-20148759.f.hubspotemail.net/hubfs/=
20148759/2.avif" style=3D"outline:none; text-decoration:none; max-width:100=
%; font-size:16px" width=3D"332" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-15" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-15-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7774568354937" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
id=3D"hs_cos_wrapper_module_17774568354937_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; lin=
e-height:175%"><span style=3D"color: #000000;"><a href=3D"https://d2mZL904.=
na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S=
3nvzN7vvq_s5nXHCW50kH_H6lZ3mwW3z-HXD6q0FbPW8grPgD3d5psvW90gzwZ7kK4KGW1HSMHZ=
64TpMZW9bCVkC3hvjvBW4QLCxK5--tf2W9fqSgp86DDfFW543hBv1P0D-dW67vn0D8x2M63W2WS=
zzj4mbcw7W6yXT6r5TZR1pVyKsG734CkRcW8WvYd63d6B-ZN5vb4BlyzvkZW67v7Lw731M3TW1X=
Zgm6285y9fW6W_P6S4Vh2ylW2Vd2tS8fBs4xW22KKrB87hQwlW1W_Yd131v6kzW6fSyjm57W67D=
VHYznn7JJlkCW2ScWQ64bK5_BW7LGg7K93zh_7N6bZc5p4fX-dW6hydz23Ks8TJDtg6bzZ7Q1W8=
___Sb4BS9qCN7lgS132XzcGW1j263m4msZJfW76qc-s89rZ_GW87BZY521vxpvf4WKqRj04" st=
yle=3D"color:#000000; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D=
"0" data-hs-link-id-v2=3D"jfi7adjr" target=3D"_blank">AI Search Can't Verif=
y Your Business, Here's How to Fix It</a></span></h3>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">An AI retriev=
al system doesn't browse a website the way a person does. It looks for spec=
ific, verifiable facts, who runs the business, where it is, what it does, a=
nd if it can't find them, it guesses or leaves the business out of an answe=
r entirely. Donna Rougeau's audit of 71 businesses found the average one re=
solves only 15.6% of what AI needs to consider it trustworthy, meaning most=
businesses leak roughly 84% of their verifiable identity to the systems no=
w deciding who gets recommended.</span></p></div></div></td></tr></tbody></=
table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-16" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
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<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-16-0" class=3D"hse-column hse-size-12">
<div id=3D"hs_cos_wrapper_module-16-0-0" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-siz=
e: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data=
-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presenta=
tion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:10px 20px; font-size:0px">
<img alt=3D"BG-1-20251016115134" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hubfs/20148759/BG-1-20251016115134.avif" style=3D"outline:none;=
text-decoration:none; max-width:100%; font-size:16px" width=3D"558" align=
=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-17" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-17-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
7-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-17-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px; t=
ext-align:center" align=3D"center"><span style=3D"font-family: Helvetica, A=
rial, sans-serif; color: #000000;">WHAT WE'RE LISTENING TO</span></h2>=
</div></div></td></tr></tbody></table>
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<!--[if (mso)|(IE)]></td><![endif]-->
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=20
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left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
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<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
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<tr style=3D"background-color:#ffffff;">
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<td valign=3D"top" style=3D"width:149px;">
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<div id=3D"column_1785317964130_0" class=3D"hse-column hse-size-3">
<div id=3D"hs_cos_wrapper_module_17853179641291" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:10px 20px; font-size:0px">
<img alt=3D"waveform logo" src=3D"https://hs-20148759.f.hubspotemai=
l.net/hubfs/20148759/HRD-waveform-20250918063357.avif" style=3D"outline:non=
e; text-decoration:none; max-width:100%; font-size:16px" width=3D"74" align=
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<!--[if (mso)|(IE)]></td><![endif]-->
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<td valign=3D"top" style=3D"width:448px;">
<![endif]-->
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<table role=3D"presentation" width=3D"448" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:448px">
<![endif]-->
<div id=3D"column_1785317964130_1" class=3D"hse-column hse-size-9">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7853179641302" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
id=3D"hs_cos_wrapper_module_17853179641302_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; lin=
e-height:175%; color:#000000"><span style=3D"color: #000000;"><span style=
=3D"font-weight: normal;">Reimagining Retail</span> |</span> <a href=
=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWY1W25bBFvGW=
36XSW635_rhfW1zSvF_5S3nvzN7vvr025nXHCW69t95C6lZ3mVN3rjS4_zrnHFW8wtVP32KkCZQ=
N1F576jXB7M8V1HGxg7NcTlqW3Xv29R1k8xjxW7b_3_j4Zq3l7W73k8J756rvldW5d2FPP4K4mr=
CW4YbvYk3_ZRQSV742Br8kXT2LN4cZMfxvtqj_W5lwyMC8-_mvXVZ60Tj4vHQ-9W50_tJ82k2S3=
SW3fdgW-43sc7SW6Hl9wH4ngMVlW4sdqpg5Rks49W3THctj4qptr7W16Ryn12TP9sYW5_GCV46Q=
9FLnW71yWym9dbQMSW4MlBgm3ZPLdWW4Yxrlc1c-LKdW2j1696516XLQW9j9pq89kRhQCW5PMz5=
14zf0kLW1B-z_x8PVvkxW6KqVgW7P6NRKVxTm863bMNh5W3pvZfP7rRGSnW1dnJ375k4XZjW38s=
c8m7gXv1SW923-M84rt90WW34-YXY1j-J4XV5FYFJ6sf1lNW5b9xHM7yNxxFf7ZVrH-04" rel=
=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-link-id=
-v2=3D"0w7tBOJ8" target=3D"_blank">Listen here</a> =F0=9F=8E=A7</h3>
<h3 style=3D"font-size:17px; margin:0; line-height:175%"><span style=3D"col=
or: #000000;"><a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d=
2mZL904/VWY1W25bBFvGW36XSW635_rhfW1zSvF_5S3nvzN7vvr025nXHCW69t95C6lZ3pkW1tF=
7M05S7Rl4VlPpXZ15vCKkW19cF8T8L5nt0W88n2Tn3qh9fCW4WZlCz3fFyf2W4XpnM84Z67YgW2=
dQnj81NVL1RW4715VK6DzXG1W5MdySx6ZTZZhVkBFBg2jpKkjW7L-0tX7SJdr_W33_74w5DKyr2=
W4BKDQG1pzHykW1tFJmG2hxCWLW1bCBDb4MHqRjW5zpy884hf1VWW3Ln6qM8khkfmW5F1tcY6kh=
V05N8Q39QHcVtRCW7qQFl-7MGP6FW62dJJt8bYjrfW60Kcmw8SkVtGW5fdv2s4lL12yW7V1y9s4=
FYbyPW1wfm7S2ybSL9N38R5xN-mycCW5d2b089kwSTtW7cTqcf3x51RNW53qzy89fBQHtW1kFCX=
87GdpsxW4cR2_j6SP0VCW4TzwM47lDQNfN1VGBgLHT6NMW1tcQkg4dkQnmW1M2sL880sCzZW5rZ=
xNz38mHnxf3kSLFW04" style=3D"color:#000000; font-weight:bold" rel=3D"noopen=
er" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"9LOPIYCJ" target=3D"_blank"=
>ThredUp Explains How to Make Resale Work for You</a></span></h3></div></di=
v></td></tr></tbody></table>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
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</div>
=20
</div>
<div id=3D"section-19" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-19-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
5-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-15-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><p style=3D"line-height:175%"><span style=3D"color: #00000=
0;">Host Suzy Davidkhanian and Principal Analyst Sky Canaves are joined by =
Kristen Brophy, SVP and Head of Marketing at ThredUp, to unpack a hard=
marketing problem: building one brand that has to speak to two completely =
different customers, the person selling their clothes and the person buying=
them, without either message undercutting the other. The conversation also=
covers where AI moving the needle for ThredUp right now versus where it's =
just noise.<br></span></p></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module-19-0-0" class=3D"hs_cos_wrapper hs_cos_wra=
pper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size:=
inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-h=
s-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentati=
on" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:10px 20px; font-size:0px">
<img alt=3D"BG-1-20251016115134" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hubfs/20148759/BG-1-20251016115134.avif" style=3D"outline:none;=
text-decoration:none; max-width:100%; font-size:16px" width=3D"558" align=
=3D"middle">
</td>
</tr>
</tbody>
</table></div>
</div>
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=20
</div>
<div id=3D"section-20" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
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<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-20-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-2=
0-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-20-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px; t=
ext-align:center" align=3D"center"><span style=3D"font-family: Helvetica, A=
rial, sans-serif; color: #000000;">MORE THAN A NEWSLETTER</span></h2></div>=
</div></td></tr></tbody></table>
</div>
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=20
</div>
<div id=3D"section-21" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
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<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-21-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-2=
1-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-21-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><p style=3D"line-height:175%">Have insights to share? Get =
featured in ClickZ - <a href=3D"mailto:editorial@clickz.com" target=3D=
"_blank" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" dat=
a-hs-link-id-v2=3D"Yss3MXCP">Contact an editor</a></p></div></div></td></tr=
></tbody></table>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
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</div>
=20
</div>
<div id=3D"section-22" class=3D"hse-section hse-section-last" style=3D"pa=
dding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border-bottom hse-border hse-b=
order-bottom-m hse-border-m" style=3D"min-width:280px; max-width:600px; mar=
gin:0 auto; border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; border-bottom:1px solid #cccccc; background-color:#f=
fffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-bottom:1px solid =
#cccccc;border-left:1px solid #cccccc;border-right:1px solid #cccccc" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"presentation" class=3D"hse-border-bo=
ttom hse-border hse-border-bottom-m hse-border-m" width=3D"600" bgcolor=3D"=
#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
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<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
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<table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-22-0" class=3D"hse-column hse-size-12">
<div id=3D"hs_cos_wrapper_module-22-0-0" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-siz=
e: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data=
-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presenta=
tion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
text-align:center; padding:20px; font-size:0px">
<img alt=3D"ClickZ Logo_Combo_Full Colour-20251015092715" src=3D"ht=
tps://hs-20148759.f.hubspotemail.net/hub/20148759/hubfs/AA-ClickZ%20Logo_Co=
mbo_Full%20Colour-20251015092715.png?width=3D300&upscale=3Dtrue&nam=
e=3DAA-ClickZ%20Logo_Combo_Full%20Colour-20251015092715.png" style=3D"outli=
ne:none; text-decoration:none; max-width:100%; font-size:16px" width=3D"150=
" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word=
-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-22-0=
-1" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"=
presentation" align=3D"center" style=3D"width: auto; text-align: center; ma=
rgin: 0 auto; " class=3D"hs_cos_wrapper_type_social_module">
<tbody>
<tr>
<td class=3D"social-network-cell" align=3D"center" style=3D"font-fami=
ly:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word-break:=
break-word">
<table role=3D"presentation" align=3D"center" style=3D"width: auto;=
text-align: center; margin: 0 auto; " class=3D"hs_cos_wrapper_type_social_=
module_single">
<tbody>
<tr>
<td class=3D"display_block_on_small_screens" align=3D"center"=
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one; width:auto!important; height:25px!important; vertical-align:middle" va=
lign=3D"middle" width=3D"auto">
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height:25px!important; vertical-align:middle" valign=3D"middle" width=3D"au=
to">
</a>
</td>
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text-align: center; margin: 0 auto; " class=3D"hs_cos_wrapper_type_social_=
module_single">
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<td class=3D"display_block_on_small_screens" align=3D"center"=
style=3D"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#=
23496d; word-break:break-word; padding:8px 5px; line-height:1; vertical-ali=
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lt=3D"Facebook" height=3D"25" style=3D"outline:none; text-decoration:none; =
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<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word=
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-2" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
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none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-al=
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<tbody><tr>
<td align=3D"center" style=3D"font-family:Helvetica, Arial, sans-serif;=
color:#23496d; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid #FFA12F;width:50%;marg=
in:0 auto;"></p>
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nt-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word=
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-3" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
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presentation" class=3D"hse-footer hse-secondary" width=3D"100%" cellpadding=
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<td align=3D"center" valign=3D"top" style=3D"font-family:Helvetica, A=
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t-align:center; margin-bottom:0; line-height:135%; padding:10px 20px">
<p style=3D"font-size: 12px; line-height: 125%;">ClickZ, Scale Sp=
ace, 58 Wood Lane, London, Greater London, W12 7RZ, United Kingdom,</p>
<p><span style=3D"font-size: 12px;"><a href=3D"https://hs-20148759.s.hubspo=
temail.net/hs/preferences-center/3371200/en/page?data=3DW2nXS-N30h-B1W1Nhcv=
q3K9DDnW4fvRjv25q3rYW3W0h_H43Xx-9W32gzPd4rBGx7W41-cjr3j87wdW3_Vrp_1Lk17SW3X=
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NH97JW4pzZBV3ChG-cW1LnP683SL2xNW383YfZ4p8-pRW23qGMK1_byc7W2RSMTJ4hrJhcW1LqV=
xD400rxlW1QhPpd47BcQ2W2B16yW3yN-5jW4rq1x33ZsK4DW1ZtqZY3ZYZ5_W1NFm8x3BXg0QW3=
B_0sW3S_f1_W41-DJ94tgk1Lf3g6BT104&utm_campaign=3D39229613-ClickZ%20Week=
ly%20Newsletter&utm_source=3Dhs_email&utm_medium=3Demail&utm_co=
ntent=3D430631706&_hsenc=3Dp2ANqtz-_Y8QbfO2otTK9PtjO4CNtCD8fWQV1c7ZfGpn=
zVW6m4jYGn5mcNTRlwElcFkPIqqqe3ANsYGbyJbAqQjiSjso8r8Xi385-L6GfVCUKupHyuxATqf=
8k&_hsmi=3D430631706" data-unsubscribe=3D"true" style=3D"color:#00a4bd"=
data-hs-link-id=3D"0" data-hs-link-id-v2=3D"qjPJqCop" target=3D"_blank">Ma=
nage Preferences</a></span></p>
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