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Date: Tue, 2 Jun 2026 13:57:49 +0200
From: Yael from Doofinder <yael.dekeijzer@doofinder.com>
Reply-To: marketing@doofinder.com
To: sales@hyperflight.co.uk
Message-ID: <1780401463998.efd1c7ff-c5f7-4f51-979a-7b025e030de2@bf07x.hubspotemail.net>
Subject: The traffic is not coming back. Here is what to do instead.
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Search behavior is changing fast, and most ecommerce teams are still optimi=
zing for the old model.
doofinder the newsletter-1 (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+11=
3/d12PvP04/VXbXYr9lGKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdsT3pyd0W7lCdLW6lZ3njW4=
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zw1fvf3m1MVg04 )
Hi there!
Something is shifting in eCommerce right now. Conversion rates are holding =
steady. Rankings are stable, and bounce rate hasn=E2=80=99t changed much. Y=
our store itself isn=E2=80=99t performing worse. And yet total sales are sl=
ipping.
There=E2=80=99s a name for what=E2=80=99s driving this: the zero-click shif=
t. Around 60% of Google searches now end without a click, and on mobile tha=
t rises to about 77%. More and more often, Google is answering customer que=
stions directly, before they ever reach your site.
The result is simple: fewer visitors entering your store, even though the e=
xperience and performance once they arrive haven=E2=80=99t changed.
This week, we break down what=E2=80=99s really going on, why Average Order =
Value has become one of the most important numbers in your business, and wh=
at you can actually do about it.
Let=E2=80=99s dive in.
77% of Mobile Searches Go Nowhere.
Here Is What That Means for You.
Let's start with the numbers. 58.5% of all US Google searches (https://d12P=
vP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXbXYr9lGKBJN2-_m0r4HcW1W8fXt=
NV5PQ0wMN6YWdsT2-dFMW7lCdLW6lZ3nCW46sVcY1n-VbqN4N-rHFc0123W1p4-133gl4-wW203=
spj8wqwZGVSDr485fxdm7W67l4nd1Y4qBkW1-1qpD8xfJbbW4l3McJ1bYq5GW3px05j1T5vd8W4=
lqwqn2hGD90W3h5yN95w8WjmN6XYHtz69YydVTBhB-5nMst9W50F3jC43NdJxW2QjgYW5y2RHqW=
6M25Cd6w7PjZW2bWt4t7gNxnTW5Vjc628gxd6DW1L9tv35GD1kTW2068r243W7YGW4S6hc66Q1q=
y_W4FpMM61CXBYLN4vd3Dzh9BCCW4PLlpL1QzpSvf8LWbg-04 ) now end without a click=
. On mobile, that jumps to 77%. Three out of four people searching on their=
phone get what they need from Google and never visit a single website.
For ecommerce, the picture has an important twist. When Google launched AI =
Overviews in 2024, they showed up on about 29% of shopping queries. By late=
2025, that had dropped to just 4%. Google pulled back from transactional s=
earches. So if someone searches "buy running shoes size 10," your product p=
age is probably still fine.
The real damage is happening higher up the funnel. Your buying guides, your=
comparison content, your "how to choose" articles, those are the pages los=
ing visibility. Google is answering those questions itself. Some content-he=
avy businesses shut down entirely after losing 90% of their search referral=
s.
The question is how to adjust your strategy.
Less Traffic Means AOV Matters More Than Ever
Here is the practical consequence of zero-click for your store: fewer sessi=
ons, but a stable conversion rate. That means your total conversions are de=
clining even though nothing looks "broken." At the same time, price-sensiti=
ve shoppers are hunting for deals harder than ever, making AOV harder to gr=
ow through discounting alone.
This is why AOV becomes your most important growth lever right now. When tr=
affic is declining and you cannot simply buy more of it, the best way to pr=
otect revenue is to increase the value of every visit you do get.
The problem is that generic storefronts create friction that suppresses AOV=
. When a shopper cannot easily find related products, compare options, or f=
eel confident about their choice, they buy less or they buy nothing. This i=
s exactly where smart search and discovery makes a measurable difference. R=
elevant recommendations, visual product matching, and an AI assistant that =
understands what a customer is actually looking for can all nudge average o=
rder value up without resorting to discounts.
We put together a guidebook on how to improve AOV in just a few simple step=
s.
Read Full AOV Guide
(https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXbXYr9lGKBJN2-_=
m0r4HcW1W8fXtNV5PQ0wMN6YWdrH5n4LbW50kH_H6lZ3mzW2P5wc92vGGs1W5QS3FY7wFy33VQx=
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Q-fpf80yy4x04 )
Screenshot 2026-05-29 at 13.00.45 (https://d12PvP04.na1.hubspotlinks.com/Ct=
c/5E+113/d12PvP04/VXbXYr9lGKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdrH5n4LbW50kH_H6=
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1Qq2yJ8YFryFW5DsZ4B74qjNgW44sMz56hQ-fpf80yy4x04 )
More Trends Shaping Ecommerce Right Now
The zero-click shift is one of many forces reshaping ecommerce in 2026. Fro=
m agentic commerce (AI agents completing purchases on behalf of shoppers) t=
o social commerce hitting 17% of global online sales, the way people discov=
er and buy products is changing fast across the board.
We put together a video that walks through all the major ecommerce trends h=
appening right now and what they mean for your store. If you want the full =
picture beyond zero-click, this is a good place to start.
Screenshot 2026-06-02 at 12.06.49 (https://d12PvP04.na1.hubspotlinks.com/Ct=
c/5E+113/d12PvP04/VXbXYr9lGKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdt83pyd0W7Y8-PT6=
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pQlc1mrW2Rtp4Y5YT29LW4B0JZs38nYnkW7cSCr65DZkxJN3qqvtJsBvsWW57pwMb5nJNnfW2kL=
j_H8hD8B2W5sTXtC77sN8XW4dx_zW6ZzZNHf2HBdXl04 )
Better data, smarter decisions. See you next week!
Ya=C3=ABl de Keijzer
Doofinder Content Team
LinkedIn (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXbXYr9=
lGKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdt83pyd0W7Y8-PT6lZ3nhW2FccCc7N2-DSVWlHzX3=
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l3NW160r9F5Vf-RVf8_Rcnd04 )
Website (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXbXYr9l=
GKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdsT3pyd0W7lCdLW6lZ3njW4MsStw86nD5_W8pmL5q2=
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9Tm25vcZKW253G_J5PFQWLW7K4gh552dsWnW7NZ3kV81RPm_W9bSMS33zw1fvf3m1MVg04 )
Doofinder, C. Cronos, 63 , Madrid, Madrid, , Spain
+44 330 818 5130
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fff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;=
" lang=3D"en">Search behavior is changing fast, and most ecommerce teams ar=
e still optimizing for the old model.=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=
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</div>
=20
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ata-hs-cos-type=3D"dnd_area"> <div id=3D"section-0" class=3D"hse-section h=
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=20
=20
<div class=3D"hse-column-container hse-border hse-border-top hse-bord=
er-m hse-border-top-m" style=3D"min-width:280px; max-width:600px; margin:0 =
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=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:2px solid #E=
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order-top hse-border-m hse-border-top-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:596px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"596" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:596px">
<![endif]-->
<div id=3D"column-0-0" class=3D"hse-column hse-size-12">
<div id=3D"hs_cos_wrapper_module-0-0-0" class=3D"hs_cos_wrapper hs_cos_wr=
apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentat=
ion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:40px 20px 20px; font-size:0px">
<a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VXbXYr9lGKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdt83qn9qW7Y8-PT6lZ3l0W7YWllJ842D=
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BckB6w2QCtW2TFzxp4yr9J7f7DZ86H04" target=3D"_blank" style=3D"color:#00a4bd"=
data-hs-link-id=3D"0" data-hs-link-id-v2=3D"+FO0QBPs">
<img alt=3D"doofinder the newsletter-1" src=3D"https://hs-8941902.f=
.hubspotemail.net/hub/8941902/hubfs/doofinder%20the%20newsletter-1.png?widt=
h=3D1112&upscale=3Dtrue&name=3Ddoofinder%20the%20newsletter-1.png" =
style=3D"outline:none; text-decoration:none; border:none; max-width:100%; f=
ont-size:16px" width=3D"556" align=3D"middle">
</a>
</td>
</tr>
</tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section-1" class=3D"hse-section hse-section-last" style=3D"pad=
ding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border-bottom hse-border hse-b=
order-bottom-m hse-border-m" style=3D"min-width:280px; max-width:600px; mar=
gin:0 auto; border-left:2px solid #eeeeee; border-right:2px solid #eeeeee; =
box-sizing:border-box; border-bottom:2px solid #eeeeee; background-color:#F=
FFFFF" bgcolor=3D"#FFFFFF">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-bottom:2px solid =
#EEEEEE;border-left:2px solid #EEEEEE;border-right:2px solid #EEEEEE" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"presentation" class=3D"hse-border-bo=
ttom hse-border hse-border-bottom-m hse-border-m" width=3D"600" bgcolor=3D"=
#FFFFFF">
<tr style=3D"background-color:#FFFFFF;">
<![endif]-->
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<td valign=3D"top" style=3D"width:596px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"596" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:596px">
<![endif]-->
<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:b=
reak-word; padding:10px 20px 5px"><div id=3D"hs_cos_wrapper_module_17032381=
350289" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17032381350289_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">Hi there!</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Something is shifting in eCommerce right now.=
Conversion rates are holding steady. Rankings are stable, and bounce rate =
hasn=E2=80=99t changed much. Your store itself isn=E2=80=99t performing wor=
se. And yet total sales are slipping.<br><br></p>
<p style=3D"line-height:175%">There=E2=80=99s a name for what=E2=80=99s dri=
ving this: the zero-click shift. Around 60% of Google searches now end with=
out a click, and on mobile that rises to about 77%. More and more often, Go=
ogle is answering customer questions directly, before they ever reach your =
site.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">The result is simple: fewer visitors entering=
your store, even though the experience and performance once they arrive ha=
ven=E2=80=99t changed.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">This week, we break down what=E2=80=99s reall=
y going on, why Average Order Value has become one of the most important nu=
mbers in your business, and what you can actually do about it.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Let=E2=80=99s dive in.</p></div></div></td></=
tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649242892021"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639763857571"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639763857571_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>77% of Mobile Searches Go Nowhere. <br>Here Is What That Means for You.</h=
2></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17619287280332"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17619287280332_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"f4fa970e-7cf3-4994-9769-383e80fb8af7" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"fd0be5c0-7872-4c0d-9356-a7623c88d3d4" data-message-model-slug=3D"gpt-5-2-t=
hinking" style=3D"line-height:175%">
<p style=3D"line-height:175%">Let's start with the numbers. <a href=3D"http=
s://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXbXYr9lGKBJN2-_m0r4H=
cW1W8fXtNV5PQ0wMN6YWdt82_3C8W7Y8-PT6lZ3pfW6KJHpl169kJlW6y_28w3l2pKDW4lNYX93=
Y3QfbN7dzqsJhj7sJW6GbSDK6PTB6QW1g-yb-7cnly5W67ffBc6hysGJW7JG97n12LdJ8W3VRQl=
57hdl2WW96Wf-s4y57RZW4CDJFR9cvcCYW38PjXt7p2mffVSBnpR15d355W7ZTg-75Kg6zLW4Pf=
mHV5Z6WThW6Pw5cF1QbZvPW9f-5Jk91NvJ7VMz6DN5zxjk4W8JgSWT5ZJ1PkW4gBXCb28nqpFW8=
4gzdr9cjJqXW8wzcp86T47KjW5Cm4JS4jJqCrW8Ft-rg5thMfHW6kV7dw1nsvKfW3p0rmk32Nf5=
bd8p4rz04" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" d=
ata-hs-link-id-v2=3D"+9iEqtiP" target=3D"_blank">58.5% of all US Google sea=
rches</a> now end without a click. On mobile, that jumps to 77%. Three out =
of four people searching on their phone get what they need from Google and =
never visit a single website.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">For ecommerce, the picture has an important t=
wist. When Google launched AI Overviews in 2024, they showed up on about 29=
% of shopping queries. By late 2025, that had dropped to just 4%. Google pu=
lled back from transactional searches. So if someone searches "buy running =
shoes size 10," your product page is probably still fine.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">The real damage is happening higher up the fu=
nnel. Your buying guides, your comparison content, your "how to choose" art=
icles, those are the pages losing visibility. Google is answering those que=
stions itself. Some content-heavy businesses shut down entirely after losin=
g 90% of their search referrals.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">The question is how to adjust your strategy.<=
/p>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17778919275952" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
<img alt=3D"Screenshot 2026-05-29 at 12.47.45" src=3D"https://hs-89=
41902.f.hubspotemail.net/hub/8941902/hubfs/Screenshot%202026-05-29%20at%201=
2.47.45.png?width=3D1112&upscale=3Dtrue&name=3DScreenshot%202026-05=
-29%20at%2012.47.45.png" style=3D"outline:none; text-decoration:none; max-w=
idth:100%; font-size:16px" width=3D"556" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243093632"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787626392"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787626392_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>Less Traffic Means AOV Matters More Than Ever</h2></div></div></td></tr></=
tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787828093"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787828093_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"00eb3d09-9dc0-442a-8374-20726a7a60dc" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"a845f053-949b-4014-8bdb-7b6726cb0703" data-message-model-slug=3D"gpt-5-4-t=
hinking" data-turn-start-message=3D"true" style=3D"line-height:175%">
<p style=3D"line-height:175%">Here is the practical consequence of zero-cli=
ck for your store: fewer sessions, but a stable conversion rate. That means=
your total conversions are declining even though nothing looks "broken." A=
t the same time, price-sensitive shoppers are hunting for deals harder than=
ever, making AOV harder to grow through discounting alone.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">This is why AOV becomes your most important g=
rowth lever right now. When traffic is declining and you cannot simply buy =
more of it, the best way to protect revenue is to increase the value of eve=
ry visit you do get.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">The problem is that generic storefronts creat=
e friction that suppresses AOV. When a shopper cannot easily find related p=
roducts, compare options, or feel confident about their choice, they buy le=
ss or they buy nothing. This is exactly where smart search and discovery ma=
kes a measurable difference. Relevant recommendations, visual product match=
ing, and an AI assistant that understands what a customer is actually looki=
ng for can all nudge average order value up without resorting to discounts.=
</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">We put together a guidebook on how to improve=
AOV in just a few simple steps.</p>
</div>
</div></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:13px 20px"><div id=3D"hs_cos_wrapper_module_17764156700821"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=3D"ce=
nter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"border-collapse:separate!important">
<tbody><tr>
<td align=3D"center" valign=3D"middle" bgcolor=3D"#1B1851" style=3D"f=
ont-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; border-radius:25px; cursor:auto; background-color:#1B1851; mso-pad=
ding-alt:12px 18px">
<a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VXbXYr9lGKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdrH5nXHCW50kH_H6lZ3lhW1KMH7m1QYQ=
yNW2tRdHH1WM1FPVM-qs75q2Y45VVwtt92g3r_fW1R8P547rhy-0W3ycpx122-Cw_VG2THW5YSP=
gjW6ZYdJD6Gtk2pW70ybTJ7L-ychMJH-QKtMSSkW8z5jg81pJYPbVy3K742CLPmkVXn8rt8hk_l=
kW4Q8KQR3CqWdvW8q2BbR7hbLgxW3TT4Jq1TCP1mW3wPZnd43Y6JVW3tbN986pFXRdN74FznlXQ=
LMBW6c2Gmy642QHmW6dMFLc8_HGfSW5tGmkn6WNSPqW2r_ZCW1tTNKZVZ0W0h6B71sBVRgQZP4_=
6qx1W3GfPn998MXCqW5gfBX_6gH_TFN4qXmxcZnnjPW7b3_xy8VDsjtW1knxcs70YCf3N6kmzm3=
YMFcBW5TxWQ62BVVGgf4w3w4H04" target=3D"_blank" style=3D"color:#00a4bd; font=
-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none; t=
ext-decoration:none; padding:12px 18px; display:block" data-hs-link-id=3D"0=
" data-hs-link-id-v2=3D"x4k8AqvY">
<strong style=3D"color:#FFFFFF;font-weight:bold;text-decoration:n=
one;font-style:normal;">Read Full AOV Guide</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17778933034085" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
<a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VXbXYr9lGKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdrH5nXHCW50kH_H6lZ3npW43dl2K7t9D=
wLW8vygW04qhRv-N2CrL37-4B3HW5_3xLy8G8t57W1T6BkH1J717kW8GK7CG14lJJ-W5rDltm9d=
8gYMW5xPYP_2HCYcRW8r0bzl1tw8-vW6X8SXZ4sw5TVW2_Jl0p8rmfD7W7R0j8j68khd1W94245=
L4t3qzmW2w32Yd72-xt8W3GBJVC601JSYW8bzMJK8v9mgYW57fN-84TbdrHW8S4qjJ7mmLvQVx2=
5cx48_7LkVhbMH64w6jg6W6mvb4G7KxtjGW9k592n8GPwM_W4cscP55jC6JMW7kByKF3f141PW8=
P3cPr29f_kgW2kCylp9hSgn6W73GCQs1TclS8W7zVS4H9hnmvXN536lwS1TgxGV-q6qP7rXd5QW=
4_klqQ4LXnwgW13MfSY7nrgPwf97DskF04" target=3D"_blank" style=3D"color:#00a4b=
d" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"1csUR/PX">
<img alt=3D"Screenshot 2026-05-29 at 13.00.45" src=3D"https://hs-89=
41902.f.hubspotemail.net/hub/8941902/hubfs/Screenshot%202026-05-29%20at%201=
3.00.45.png?width=3D1112&upscale=3Dtrue&name=3DScreenshot%202026-05=
-29%20at%2013.00.45.png" style=3D"outline:none; text-decoration:none; borde=
r:none; max-width:100%; font-size:16px" width=3D"556" align=3D"middle">
</a>
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243955503"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17690963020111"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17690963020111_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>More Trends Shaping Ecommerce Right Now</h2></div></div></td></tr></tbody>=
</table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_17619288043=
844" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17619288043844_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><ol style=3D"font-size:15px; line-height:175%" start=
=3D"2" data-start=3D"722" data-end=3D"726"></ol>
<p style=3D"line-height:175%">The zero-click shift is one of many forces re=
shaping ecommerce in 2026. From agentic commerce (AI agents completing purc=
hases on behalf of shoppers) to social commerce hitting 17% of global onlin=
e sales, the way people discover and buy products is changing fast across t=
he board.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">We put together a video that walks through al=
l the major ecommerce trends happening right now and what they mean for you=
r store. If you want the full picture beyond zero-click, this is a good pla=
ce to start.</p></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17803947474091" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"fo=
nt-family:Arial, sans-serif; color:#000000; word-break:break-word; text-ali=
gn:center; padding:10px 20px; font-size:0px">
<a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12Pv=
P04/VXbXYr9lGKBJN2-_m0r4HcW1W8fXtNV5PQ0wMN6YWdt83qn9qW7Y8-PT6lZ3m1W8-SrDR72=
PgKPW47xj1D1Q8W20W2ymDfs3wmKgHW3LJcf87FHb6XW2C3Y5d54GTfmW65mrLX8kbPsgW2xJ7T=
d4tfDrVW5Yvyl27CDjM9W8XJ57_693RwvW1RTnSl4LQN-0W7w38X63CXmjJW5KNC3B78gZ0bW57=
4b3l86kZgQW6KXYLt9j2MdkW2DcwwR57btVBN9jP5Yc-l7MMW7hJmKn6p1Q8zW8hcvct1K18hsW=
5XQ7t85DW-W8W5tc4VF8yhhgbW7zkyBS2S7HpmVzD_5K8qb0B9W1yZwm73CqmdSW8QV8Lh1lrQ6=
6W8Tr33w5C_PNtVqRmjV2wcWBtf4NGq5204" target=3D"_blank" style=3D"color:#00a4=
bd" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"6jBiG0DM">
<img alt=3D"Screenshot 2026-06-02 at 12.06.49" src=3D"https://h=
s-8941902.f.hubspotemail.net/hub/8941902/hubfs/Screenshot%202026-06-02%20at=
%2012.06.49.png?upsize=3Dtrue&t=3D1780397284698&width=3D556&com=
poseType=3Dplay_button&overlayColor=3D%232f4254&overlayScale=3D0.3&=
amp;name=3DScreenshot%202026-06-02%20at%2012.06.49.png" style=3D"outline:no=
ne; text-decoration:none; border:none; max-width:100%; height:auto; font-si=
ze:16px" width=3D"556" align=3D"middle" height=3D"auto">
</a>
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px 25px"><div id=3D"hs_cos_wrapper_module_1773917080=
0333" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
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