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Date: Wed, 25 Mar 2026 10:57:40 +0100
From: Yael from Doofinder <yael.dekeijzer@doofinder.com>
Reply-To: marketing@doofinder.com
To: sales@hyperflight.co.uk
Message-ID: <1774432655320.41cfdd72-06b2-4188-8f11-3b0ec21285e4@bf07x.hubspotemail.net>
Subject: Poor data is getting more expensive
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Why retailers are investing in cleaner data and why eCommerce brands should=
 pay attention.

doofinder the newsletter-1 (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+11=
3/d12PvP04/VVTw9Q48_3VZN4_rSSXy6qMyW8kTzPf5M2YMhN7WbryH3pyd0W7lCdLW6lZ3n9W8=
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Vf3MxPc604 )

Hi there!

This week, we=E2=80=99re looking at innovative ways retailers are using dat=
a more strategically.

Because while big retailers are investing heavily in centralized, machine-r=
eadable data, many stores already have valuable signals they are not using =
well enough. Search behavior, navigation patterns, product attributes, and =
zero-result queries can all reveal where demand exists and where friction i=
s hurting sales.

That matters more than ever now. Gartner estimates poor data quality costs =
organizations an average of $12.9 million a year.

We=E2=80=99re looking at how that shift is playing out, what data you may a=
lready have access to, and why getting more value from it is becoming incre=
asingly important.

Let=E2=80=99s dive in.

Retailers Are Changing How Product Information Works.

Walmart is rolling out digital shelf labels across all of its US stores. In=
stead of staff manually updating thousands of labels, pricing now runs thro=
ugh one centralized system that pushes changes in real time.

On the surface, it looks like a story about price tags. In reality, it is a=
 story about data infrastructure. A similar shift is happening in the UK: T=
esco has been trialing GS1 QR codes on selected products, which carry much =
richer information than a standard barcode, including product details, trac=
eability, and date-related data.

These are not small experiments. They signal a broader move toward clean, s=
tructured, machine-readable product data: the kind that makes it easier to =
automate, adapt, and stay visible in the systems that increasingly shape ho=
w products get discovered and bought.

If you want to explore where AI fits into ecommerce more broadly, the video=
 below is a good starting point.

Gemini_Generated_Image_scqmw0scqmw0scqm (https://d12PvP04.na1.hubspotlinks.=
com/Ctc/5E+113/d12PvP04/VVTw9Q48_3VZN4_rSSXy6qMyW8kTzPf5M2YMhN7Wbry-3pyd0W7=
Y8-PT6lZ3pXN4QRZkjYbQZ_W6QJw1P96TtswW88TBdm644j61W6P_wDr794zB_W6VLqNB99Z4CN=
W1S7G9x21jMC5W6H8kXj7f_Y2QW5K2p3g91G6gtVtNtc11ZL4H0W1WGlF-4xdSpgW4_YdzL3wdL=
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5g2wwWW596H-x8d7QCGW7d2BGB8pDWKzW5xYnYr3lgsZBf17wXv804 )

The Data Inside Your Store You Are Probably Not Using

Big retailers are investing heavily in data, but many eCommerce stores are =
still missing valuable growth opportunities hidden in their own site search=
 data.

Signals like no-result queries, low click-through searches, abandoned refin=
ements, repeated views of out-of-stock products, and filter usage can tell =
you exactly where shoppers are struggling, what they want to buy, and what =
is preventing them from converting. Used well, this data can help you impro=
ve relevance, recover missed sales, identify catalogue gaps, and deliver a =
smoother buying journey.

That is the value of search relevance metrics. They show you whether your s=
earch experience is helping customers find the right products or pushing th=
em away.

Want to see how to measure and improve it? Read the full guide.

Read Full Guide
(https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VVTw9Q48_3VZN4_r=
SSXy6qMyW8kTzPf5M2YMhN7Wbrzz3pyd0W95jsWP6lZ3m9W41b5Jt4bHprfV2qKRZ3KtcnpW9kS=
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h1W1KPb-C7v6bH2W8K31hh5K9jxTW8n5MCq6-2ySJW8YG_yw7W5h5Tf3HkNVv04 )

Why This Matters More Now Than It Used To

Poor data is getting more expensive every year. Gartner recently estimated =
that poor data quality costs organizations an average of $12.9 million annu=
ally. What was once treated as a back-office problem is now a direct busine=
ss risk, affecting revenue, efficiency, customer experience, and decision-m=
aking.

As more companies invest in AI for search and personalization, data quality=
 becomes even more critical. Every AI system is only as good as the data fe=
eding it.

Don't have time to manually enrich your product data yet? Then you can look=
 into tools like AI Visual Tagging (https://d12PvP04.na1.hubspotlinks.com/C=
tc/5E+113/d12PvP04/VVTw9Q48_3VZN4_rSSXy6qMyW8kTzPf5M2YMhN7Wbrzz3pyd0W95jsWP=
6lZ3lZW7K-cnJ8jD6K7W74qpkH1lHQg1W3pXFxf6v42v3W3Mkjdw9gT8GrVN01Zn7F44XbN5YTk=
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8qsLk63WWChlW7Xz48g2NcSwkW8ZRWCt1FMdpfW9fXcpL8McFT6W2BC-bw2V9m2lW3s2hs982ZB=
sgW6ZrVFt6_nlGRf8jtHdj04 ) .

Let=E2=80=99s get started today!

Ya=C3=ABl de Keijzer

Doofinder Content Team

LinkedIn (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VVTw9Q4=
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W8S7B198l580wf5nNB4n04 )

Website (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VVTw9Q48=
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632lLKW7kTbfS6NWv6nW585pPT8gVHcHW9lbD0z42_vflN86crrb_htfVf3MxPc604 )

Doofinder, C. Cronos, 63 , Madrid, Madrid, , Spain

+44 330 818 5130

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fff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;=
" lang=3D"en">Why retailers are investing in cleaner data and why eCommerce=
 brands should pay attention.=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
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=AD &nbsp;
</div>
   =20
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ta-hs-link-id=3D"0" data-hs-link-id-v2=3D"+FO0QBPs">
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h=3D1112&amp;upscale=3Dtrue&amp;name=3Ddoofinder%20the%20newsletter-1.png" =
style=3D"outline:none; text-decoration:none; border:none; max-width:100%; f=
ont-size:16px" width=3D"556" align=3D"middle">
        </a>
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    <!--[if (mso)|(IE)]></tr></table><![endif]-->
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  =20
  </div>
  <div id=3D"section-1" class=3D"hse-section hse-section-last" style=3D"pad=
ding-left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border-bottom hse-border hse-b=
order-bottom-m hse-border-m" style=3D"min-width:280px; max-width:600px; mar=
gin:0 auto; border-left:2px solid #eeeeee; border-right:2px solid #eeeeee; =
box-sizing:border-box; border-bottom:2px solid #eeeeee; background-color:#F=
FFFFF" bgcolor=3D"#FFFFFF">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-bottom:2px solid =
#EEEEEE;border-left:2px solid #EEEEEE;border-right:2px solid #EEEEEE" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"presentation" class=3D"hse-border-bo=
ttom hse-border hse-border-bottom-m hse-border-m" width=3D"600" bgcolor=3D"=
#FFFFFF">
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=3D"0" style=3D"width:596px">
<![endif]-->
<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:b=
reak-word; padding:10px 20px 5px"><div id=3D"hs_cos_wrapper_module_17032381=
350289" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17032381350289_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">Hi there!</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">This week, we=E2=80=99re looking at innovativ=
e ways retailers are using data more strategically.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Because while big retailers are investing hea=
vily in centralized, machine-readable data, many stores already have valuab=
le signals they are not using well enough. Search behavior, navigation patt=
erns, product attributes, and zero-result queries can all reveal where dema=
nd exists and where friction is hurting sales.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">That matters more than ever now. Gartner esti=
mates poor data quality costs organizations an average of <strong>$12.9 mil=
lion a year</strong>.&nbsp;</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">We=E2=80=99re looking at how that shift is pl=
aying out, what data you may already have access to, and why getting more v=
alue from it is becoming increasingly important.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Let=E2=80=99s dive in.</p></div></div></td></=
tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649242892021"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639763857571"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639763857571_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>Retailers Are Changing How Product Information Works.</h2></div></div></td=
></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17619287280332"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17619287280332_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"f4fa970e-7cf3-4994-9769-383e80fb8af7" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"fd0be5c0-7872-4c0d-9356-a7623c88d3d4" data-message-model-slug=3D"gpt-5-2-t=
hinking" style=3D"line-height:175%">
<p style=3D"line-height:175%">Walmart is rolling out digital shelf labels a=
cross all of its US stores. Instead of staff manually updating thousands of=
 labels, pricing now runs through one centralized system that pushes change=
s in real time.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">On the surface, it looks like a story about p=
rice tags. In reality, it is a story about data infrastructure. A similar s=
hift is happening in the UK: Tesco has been trialing GS1 QR codes on select=
ed products, which carry much richer information than a standard barcode, i=
ncluding product details, traceability, and date-related data.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">These are not small experiments. They signal =
a broader move toward clean, structured, machine-readable product data: the=
 kind that makes it easier to automate, adapt, and stay visible in the syst=
ems that increasingly shape how products get discovered and bought.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">If you want to explore where AI fits into eco=
mmerce more broadly, the video below is a good starting point.</p>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17739148438951" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
    <tbody>
      <tr>
        <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"fo=
nt-family:Arial, sans-serif; color:#000000; word-break:break-word; text-ali=
gn:center; padding:10px 20px; font-size:0px">
          <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12Pv=
P04/VVTw9Q48_3VZN4_rSSXy6qMyW8kTzPf5M2YMhN7Wbry-3qn9qW7Y8-PT6lZ3llW5dkVWc3J=
Qs0zV4w6Hr4fW-P-W8bn0_h1S1sYpW7kzmbv2gWHl8W867XyY42w3LMW4ntz0S2dzp6mW4XdvSK=
2PL_wdW7qdswt8bSjMWW13N-R2680z8XW1yX_JP2KNXnSW6t0vc24w3L7HW7VvZdV48jTRLW9fR=
f3H7zG91LN3HM2FBBXXmhN5zTFSH55t6sN3Zjb-fnrlmFW8vYHWh3grzB9W7ffTW078mdQZW811=
xjT8QyvgGN5SY74J5QNzHW8Zg05k3r__DBW7dVpz633QQsCW5DmSvH5r8hscV-ygWG80KTh5W6s=
p5Wj7prFYlW35rrT47Fx8H-f2NmMhz04" target=3D"_blank" style=3D"color:#00a4bd"=
 data-hs-link-id=3D"0" data-hs-link-id-v2=3D"hULWxf5A">
            <img alt=3D"Gemini_Generated_Image_scqmw0scqmw0scqm" src=3D"htt=
ps://hs-8941902.f.hubspotemail.net/hub/8941902/hubfs/Gemini_Generated_Image=
_scqmw0scqmw0scqm.png?upsize=3Dtrue&amp;t=3D1774361134949&amp;width=3D556&a=
mp;composeType=3Dplay_button&amp;overlayColor=3D%232f4254&amp;overlayScale=
=3D0.3&amp;name=3DGemini_Generated_Image_scqmw0scqmw0scqm.png" style=3D"out=
line:none; text-decoration:none; border:none; max-width:100%; font-size:16p=
x" width=3D"556" align=3D"middle">
          </a>
        </td>
      </tr>
    </tbody>
  </table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243093632"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787626392"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787626392_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>The Data Inside Your Store You Are Probably Not Using</h2></div></div></td=
></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787828093"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787828093_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"00eb3d09-9dc0-442a-8374-20726a7a60dc" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"a845f053-949b-4014-8bdb-7b6726cb0703" data-message-model-slug=3D"gpt-5-4-t=
hinking" data-turn-start-message=3D"true" style=3D"line-height:175%">
<p data-start=3D"1420" data-end=3D"1576" style=3D"line-height:175%">Big ret=
ailers are investing heavily in data, but many eCommerce stores are still m=
issing valuable growth opportunities hidden in their own site search data.<=
/p>
<p data-start=3D"1420" data-end=3D"1576" style=3D"line-height:175%">&nbsp;<=
/p>
<p data-start=3D"1578" data-end=3D"1977" style=3D"line-height:175%">Signals=
 like no-result queries, low click-through searches, abandoned refinements,=
 repeated views of out-of-stock products, and filter usage can tell you exa=
ctly where shoppers are struggling, what they want to buy, and what is prev=
enting them from converting. Used well, this data can help you improve rele=
vance, recover missed sales, identify catalogue gaps, and deliver a smoothe=
r buying journey.</p>
<p data-start=3D"1578" data-end=3D"1977" style=3D"line-height:175%">&nbsp;<=
/p>
<p data-start=3D"1979" data-end=3D"2137" style=3D"line-height:175%">That is=
 the value of search relevance metrics. They show you whether your search e=
xperience is helping customers find the right products or pushing them away=
.</p>
<p data-start=3D"1979" data-end=3D"2137" style=3D"line-height:175%">&nbsp;<=
/p>
<p data-start=3D"1979" data-end=3D"2137" style=3D"line-height:175%">Want to=
 see how to measure and improve it? Read the full guide.</p>
</div>
</div></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:13px 20px"><div id=3D"hs_cos_wrapper_module_17703764284112"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=3D"ce=
nter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"border-collapse:separate!important">
    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#1B1851" style=3D"f=
ont-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; border-radius:25px; cursor:auto; background-color:#1B1851; mso-pad=
ding-alt:12px 18px">
        <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VVTw9Q48_3VZN4_rSSXy6qMyW8kTzPf5M2YMhN7Wbrxv5nXHCW50kH_H6lZ3pFW3DYBVH5Z2P=
T3W6g_vRZ30CJP9W8RQ0Zf1t09KBN9kJthRZ7Zp6N3BtGksCf1l_W8RN_MQ5lcpnrN2KSNbT5R6=
FmW6HBzM_3gdlLtW8Q2D8L89XRW_W3ll0Pp88KmrJW2ZjT8Y1hmXz_W3vjJKl64FdbGW2XXV2y1=
BxClrVKFdkl5qHP0zW2zFsHT6WC2jyW8v5Yxr5CQgJrW55B8zg8HB1n7Vd0Q1B6vDy6nW4HVz12=
20LBHzVC9h005_CMGmW4YVBrf7TB507W37D-Rt51HXCHW5pbjGx988B67W7Dq1xs6bb5HyW6W25=
nn907Z4NW3mySxh4Kk3XRW1SZrQq6LWcC3W3Mln2T18xHLTW2Vn44v1wQpNQW8t--MX29JP6rVs=
n6B52W-WY3W5SdpRC2GD1G-f5M0-_F04" target=3D"_blank" style=3D"color:#00a4bd;=
 font-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:no=
ne; text-decoration:none; padding:12px 18px; display:block" data-hs-link-id=
=3D"0" data-hs-link-id-v2=3D"oCNa35bO">
          <strong style=3D"color:#FFFFFF;font-weight:bold;text-decoration:n=
one;font-style:normal;">Read Full Guide</strong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243955503"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17690963020111"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17690963020111_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>Why This Matters More Now Than It Used To</h2></div></div></td></tr></tbod=
y></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_17619288043=
844" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17619288043844_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><ol style=3D"font-size:15px; line-height:175%" start=
=3D"2" data-start=3D"722" data-end=3D"726"></ol>
<p style=3D"line-height:175%">Poor data is getting more expensive every yea=
r. Gartner recently estimated that poor data quality costs organizations an=
 average of $12.9 million annually. What was once treated as a back-office =
problem is now a direct business risk, affecting revenue, efficiency, custo=
mer experience, and decision-making.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">As more companies invest in AI for search and=
 personalization, data quality becomes even more critical. Every AI system =
is only as good as the data feeding it.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Don't have time to manually enrich your produ=
ct data yet? Then you can look into tools like <a href=3D"https://d12PvP04.=
na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VVTw9Q48_3VZN4_rSSXy6qMyW8kTzPf5M2=
YMhN7Wbrzz3qn9qW95jsWP6lZ3n2W7n-3sQ8s4qqyW8K7XNf6HYmytW4s3tQR6kbH3_W7zSz5d5=
_5KfrW35Y3NY3G7kCZW1tCQ8t2rMjw-W6JcznT13jysPW6JQR1c9hT1vWW16PN7L5dTRwSV7gbc=
F6d-TQDW8_419t8n-y8bW6XCTPd6rFYCNW5Xx_m79hmXjmW6GD99G6SzJdYW5d68LH8JkqQsW8j=
25nY5fkC0DW6hJDjf5RQfVpW6JX_xS40N3XMW2n0QPy8W5BTpW53wwsG15YTSwW1Xt4vr6crJ1q=
V6vTQj7f5sgFVvZCDs6t6p-qN4F6sdBjZMXtW40V-Mn7Np_dvW4qd-QK1YxQrlW6RQDJj97jxSB=
N3xjb52rMqH4VlPg3c7TWhLYN99-XWxgH0_hf6pX04004" rel=3D"noopener" style=3D"co=
lor:#00a4bd" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"aVxy/kMr" target=
=3D"_blank">AI Visual Tagging</a>.</p></div></div></td></tr></tbody></table=
>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px 25px"><div id=3D"hs_cos_wrapper_module_1773917080=
0333" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #1B1851;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #1B1851;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639809191748"=
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style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639809191748_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"0a524984-92df-4215-a0fc-e04b729f0f7f" data-message-model-slug=3D"gpt=
-5-2-thinking" style=3D"line-height:175%">Let=E2=80=99s get started today!<=
/div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17023850845051" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
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" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"1732782328128" src=3D"https://hs-8941902.f.hubspotemail=
.net/hub/8941902/hubfs/1732782328128.jpeg?width=3D200&amp;upscale=3Dtrue&am=
p;name=3D1732782328128.jpeg" style=3D"outline:none; text-decoration:none; m=
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ddle">
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</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
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odule-1-0-4_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_=
type_rich_text" style=3D"color: inherit; font-size: inherit; line-height: i=
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<p style=3D"font-size:14px; line-height:125%; font-weight:normal; text-alig=
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