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Date: Fri, 29 May 2020 15:51:42 +0100
From: Express Music <coventry@expressmusic.co.uk>
To: Sales <sales@expressmusic.co.uk>
Subject: Fwd: BRAND NEW - June Monthly Sales Focus !!!!
Message-ID: <e7f51dc492b0b56b9e99db29bee3b083@expressmusic.co.uk>
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---
Regards

Express Music
196 - 204 Binley Road
Coventry
CV3 1HG

-------- Original Message --------
Subject: BRAND NEW - June Monthly Sales Focus !!!!
Date: 29/05/2020 15:50
 From: "Phil Whitehouse" <pwhitehouse@fender.com>
To: coventry@expressmusic.co.uk

	*

Click:

June 2020 MSF GBP.pdf [1]

June MSF Specs and Images.xlsx [2]

Free Stock List £.xlsx [3]

Here is the June Monthly Sales Focus!

As always new products and Limited Edition opportunities feature along 
with some promotions and highlights on what we have in stock right now.

Attached above is the Specs & Images file for all the products.

_PRODUCT FOCUS_

MUSTANG GTX
2020's new Mustang amps have been getting a lot of attention over the 
last few weeks and we've been getting through our stocks fast! The GTX 
50 is down to the last 20 but we do have over 300 in transit which will 
hopefully cover us for June. The GTX 100 has sold through and we are now 
back ordered but this is expected to clear in mid-June but with only a 
few units left over for stock.

CALIFORNIA PLAYER
The new California Player guitars in traditional colourways are NOW 
SHIPPING and available to all Acoustic dealers!

TUBE-DRIVEN EFFECTS
We'll be seeing some good Marketing activity for MTG pedals this month 
and both Distortion pedals are in stock! The MTG Tube Tremolo introduced 
this year has already proven to be a hit and we have now sold through 
our initial stock. Get in the queue now for when more arrive!

TONE MASTER
_"Simple, versatile, great-sounding and portable -the new benchmark for 
digital modelling amps" Guitar.com. _Says it all really, and we have 
great stock across both amps for June.

NEW FENDER PARTS

Guitar Parts have been one of our fastest-growing areas of the business 
over the last couple years. This month we are launching some new Parts 
specifically designed around our DELUXE BODIES. The Two-Point Strat 
Tremolo Assembly should be very popular as it fits most current 
Mexican-made Stratocasters. We've also included a guide on best practice 
for our DELUXE BODIES as well!

NEW DURA-TONES MIX-PACKS

Our Dura-Tone picks were one of the big surprises of NAMM last year, 
proving far more popular than we expected. Due to customer demand we are 
releasing these 24 mix-packs of Dura-Tones so customers can get a varied 
selection of different pick thickness in classic Fender colours.

WINTER NAMM LIFESTYLE PRODUCTS NOW IN STOCK!

After a number of delays, we will finally have stock of our new 
barstools this month. The 34" Premium Vegan Leather and Cali Rocks 
barstools started shipping a few days ago and we have more free stock 
available now.

The Jack Rack Keyring Holder was another big story for us at Winter 
NAMM this year. They grabbed everyone's attention and we are extremely 
excited that they'll finally be in stock with us this month! The Jack 
Rack uses real amp inputs, real guitar jacks as keychains and real amp 
grill cloth on the front of them. A really eye-catching, cool product 
fit for any Fender fan's house!

_PROMOTIONS_

JUNE PEDAL AND ACCESSORIES SPECAIL!

This month we are running a fantastic Accessories promotion. Simply 
order ANY in-stock SPA and get 10-20% extra to spend on the Free List. 
There's a broad selection of great products at all price levels on the 
free list, from cables to guitar picks and Custom Shop pickups to 
pedals. Fee list details in the MSF.

NEW SUMMER CLOTHING – AND A DEAL!

With Summer NAMM cancelled we have decided to launch our clothing 
products earlier so Fender fans can enjoy a whole summer in fresh Fender 
shirts! Order any 10 shirts and get an extra shirt for free! This deal 
also includes our new premium Hawaiian shirts!

_NEW PRODUCTS, UPDATES AND LIMITED EDITIONS_

CALIFORNIA TRADITIONAL

This exciting new launch features a complete re-design of our Classic 
and Special models. These guitars have updated body shapes, with an 
"Artist Friendly" non cutaway dreadnought model and a new tilt back 
headstock design. These new necks were designed with a 15° break angle 
over the nut to achieve superior tone and sustain. Check out the MSF 
file for a full rundown from Tim Shaw, Chief Engineer for guitars at 
Fender R&D.

With these re-designed guitars, you'll also find more traditional 
finishes, with a classy looking Aged Cognac Burst and Natural Mahogany. 
PLACE YOUR ORDERS ON THESE NOW FOR DELIVERY IN JUNE. As you all know, 
Fender Acoustics has seen unprecedented demand over the past few weeks!

CLASSIC VIBE ‘50S AND ‘60S STRATOCASTER

We've secured additional stock of two of our best-selling Special 
Edition models! Our Fiesta Red Gold Hardware '50s Strat had people 
tapping their feet a couple of months ago and is now in stock and ready 
to ship! Our Shell Pink '60s Strats really turned some heads too, and 
will now be back in Q4! These will be in very limited supply so get 
those orders in quick to avoid disappointment!

0374011556

CV 60s Stratocaster Shell Pink

180 UNITS AVAILABLE FOR PRE-ORDER!

0374006540

CV 50s Stratocaster Gold HW Fiesta Red

187 UNITS IN STOCK!

FENDER RARITES COLLECTION
We've been able to source some extra units of the Rarities Collection. 
Details and Portal links in the MSF.

TWO-TONE TELECASTER
Originally only available to a small number of dealers they are now 
open to all and we've secured some extra stock! Once they're gone, 
they're gone!

NEW AFFINITY STRATOCASTER OLYMPIC WHITE, MAPLE NECK

Our most popular spec for Stratocaster guitar now finds it way into the 
Affinity series! A white, maple neck Strat is the staple of so many 
players guitar collections, so why not learn to play on one too! This 
extremely cool new finish will be available in a VERY LIMITED quantity 
this month, but don't worry, we will see this appear as a ONGOING CORE 
MODEL FROM Q4 THIS YEAR so get your orders in now to secure stock for 
the X-Mas season.
MAXIMUM OF 5 UNITS PER SHIP TO UNTIL 08/06/20. ORDERS IN EXCESS OF 5 
SHOULD BE SPLIT UP AND FORWARD DATED TO THE 8TH.

NEW CLASSIC VIBE ’70S TELECASTER DELUXE PRE-ORDER

Everyone loves a sparkle finish don't they? Seafoam and Purple Sparkle 
are some very cool colours usually only seen on far more expensive 
instruments and are now available in our Classic Vibe range! Featuring 
the same wide range style pickups and retro look of the core model, 
these sparkle finishes will be limited! PLACE YOUR ORDERS IN JUNE to 
secure stock for Q4!

NEW HALLOWEEN PROFESSIONAL TWEED CABLE!
The Professional 10' cable is one of our biggest sellers, so this 
October we are making available a fun Orange and Black Tweed version to 
get everyone in the mood for Halloween. Our limited run cables have the 
same packaging as their standard versions and have proven very popular 
in the past, and this will have the right colour scheme for the season! 
This is pre-order only. They will be delivered in late-September / 
early-October.

NEW FENDER JAPAN FIESTA RED STRAT
Vintage-inspired guitars from Fender Japan are always popular and June 
sees the release of another exclusively left-handed option, a 
Traditional Series 60's Start in Fiesta Red! This one unfortunately does 
not have any of our normal product imagery due to recent events so 
dealers will need to produce their own photographs. The image in the MSF 
was taken at the EDC.

NEW LIMITED EDITION PLAYER TELE
Flame maple tops are normally reserved for Plus Top Strats and high-end 
guitars but we have a limited supply of this unique Player Series Plus 
Top Tele. Just 100 instruments will be arrive in EMEA in July - 
available for pre-order now.
MAXIMUM OF 5 UNITS PER SHIP TO UNTIL 08/06/20. ORDERS IN EXCESS OF 5 
SHOULD BE SPLIT UP AND FORWARD DATED TO THE 8TH.

NEW LIMITED EDITION PLAYER MUSTANG BASSES
LTD Mustang Basses are always a popular option - so here's two! Maple 
and Pau Ferro options with classic Fender colours. 125 of each will be 
arriving in October so pre-order now!

AMERICAN PERFORMER ICONIC COLOURS
First offered in 2019 and one of the biggest selling LTD's of recent 
years, the Performer Series BTB Tele and Olympic White Strat are again 
available to pre-order. 100 of each will be arriving in October.


Links:
------
[1] https://fender.showpad.com/share/u4piU9h13ChWdmLP6mhRE/0
[2] https://fender.showpad.com/share/u4piU9h13ChWdmLP6mhRE/1
[3] https://fender.showpad.com/share/u4piU9h13ChWdmLP6mhRE/2