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<td valign="top" width="35%"><h3>Web site tips</h3>
<h4>Here are some guidelines for things to consider
before putting up a web site.</h4>
<h4>A site extolling <a href="http://www.killersites.com">good
design principles</a></h4>
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<td><h4>Design and Marketing considerations.</h4>
<p>The tools are now available for a reasonably competent
computer user to put together a web site. The problem is,
as with the computer desktop publishing revolution, good
tools are not of themselves any guarantee of a quality
product.</p>
<p>The web is a new medium that has its own unique set of
design constraints. If these are not recognised time
spent in house or on the use of outside consultants will
be wasted.</p>
<p>The end product will be unsatisfying and possibly
damaging to your companies image.</p>
<p>If you make do with a mediocre site it is best not to
be on the web.</p>
<p>All of our designers have an intimate knowledge of <a href="http://www.adobe.com">Photoshop</a>, teaching at
the local colleges and University, and its use as a web
design tool.</p>
<p>Its use for preparation of images, issues vital for
the web;</p>
<ul>
<li>Keeping file size to the minimum</li>
<li>Colour depth</li>
<li>Dithering </li>
<li>Anti-aliasing</li>
<li>Background correction</li>
<li>Gif compression</li>
<li>Gif animation</li>
</ul>
<p>The list of required skills for succesful design in
this new medium goes on.</p>
<p>For a fuller description of the issues visit <a href="http://www.killersites.com">David Siegel's</a>
site.</p>
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