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From: Citation ISO Certification <campaigns@citationiso.co.uk>
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Subject: Your team is using AI. But is it under control?
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The AI Standard every business leader should know about

27001 42001 email banner-v01-290526-MD (https://d2Zv5j04.eu1.hubspotlinks.c=
om/Ctc/W3+113/d2Zv5j04/VXbg9R3jKJx_W9gtNVJ6CbVL7W5LNP255Q8btpN7RflyC5n4LbW7=
Y9pgv6lZ3kXW634F4B2PdZ3yW7NM1Zx2k8Gt7W2Dnhcw1JbTgsW8Mfbrw1xSxdsW56dvpb1HwSR=
zW6b3f2w16bYq8N89BsF3JdtfyW8mh2pS5v5Zn3W1ZyDHC7RzwlvW25-fmP7v-CRDW43fj5h4l1=
mbwW3SBLPv7HdmK_N4w79n-hMZQLW3KBJh_1Tc_kGW6HZr9139VwnxW1ZmVVQ1ryqBCW6wMBd24=
MgrtHW3VjrGb7xZtKYW4sWvdm3CkFHjW99DFQ14-tzQPW3YywQv6-7SvBW4Zh_QP787wXPN6vY0=
3yt41lsW6S80Pg84MgcpW7sNvdC8R9Z-SN1zwwkfHXtrcW2kPcD72S-fdNW7w4p2p7Vpl-yW2Vv=
1VG4r9K0sW556p5m4Jm3GTW4-r9rF1-wLrrW85S1K65MMq8CW6Qkycm6zDrBCW8b2rpk14s2K4N=
6_TrBMN2kqxW6J0SL01WfCMWW1-dq5Q22X1S4V8wHpQ76lMMhW58Rzrh1lNj14VRBzBd5G713WW=
7WMng-7cjcZpW5hfJBy8MxzrNf3QB8bd04 )

Hi Andy,

AI is already transforming the way businesses work, from automation and cha=
tbots to forecasting, decision-making, and customer service.

But the faster AI moves, the harder it becomes to manage.

Data breaches. Inaccurate outputs. Bias. Compliance issues. Loss of custome=
r trust.

If your business is using AI, you need to know it=E2=80=99s being used safe=
ly, fairly, and responsibly.

That=E2=80=99s where ISO 42001 comes in.

As the world=E2=80=99s first international Standard for AI management syste=
ms, ISO 42001 helps businesses put the right controls, accountability, and =
risk management processes in place.

Our free guide (https://d2Zv5j04.eu1.hubspotlinks.com/Ctc/W3+113/d2Zv5j04/V=
Xbg9R3jKJx_W9gtNVJ6CbVL7W5LNP255Q8btpN7RflyC5n4LbW7Y9pgv6lZ3kXW634F4B2PdZ3y=
W7NM1Zx2k8Gt7W2Dnhcw1JbTgsW8Mfbrw1xSxdsW56dvpb1HwSRzW6b3f2w16bYq8N89BsF3Jdt=
fyW8mh2pS5v5Zn3W1ZyDHC7RzwlvW25-fmP7v-CRDW43fj5h4l1mbwW3SBLPv7HdmK_N4w79n-h=
MZQLW3KBJh_1Tc_kGW6HZr9139VwnxW1ZmVVQ1ryqBCW6wMBd24MgrtHW3VjrGb7xZtKYW4sWvd=
m3CkFHjW99DFQ14-tzQPW3YywQv6-7SvBW4Zh_QP787wXPN6vY03yt41lsW6S80Pg84MgcpW7sN=
vdC8R9Z-SN1zwwkfHXtrcW2kPcD72S-fdNW7w4p2p7Vpl-yW2Vv1VG4r9K0sW556p5m4Jm3GTW4=
-r9rF1-wLrrW85S1K65MMq8CW6Qkycm6zDrBCW8b2rpk14s2K4N6_TrBMN2kqxW6J0SL01WfCMW=
W1-dq5Q22X1S4V8wHpQ76lMMhW58Rzrh1lNj14VRBzBd5G713WW7WMng-7cjcZpW5hfJBy8Mxzr=
Nf3QB8bd04 ) breaks down what ISO 42001 means for your business, including:

-

What ISO 42001 is and why it matters

-

How it helps manage AI risks, bias, data security, and compliance

-

Why it can build trust with customers, partners, and regulators

-

Who needs it =E2=80=93 from tech teams to any business using AI tools

-

How one small business achieved certification in less than 3 months

Get the free guide
(https://d2Zv5j04.eu1.hubspotlinks.com/Ctc/W3+113/d2Zv5j04/VXbg9R3jKJx_W9gt=
NVJ6CbVL7W5LNP255Q8btpN7RflyC5n4LbW7Y9pgv6lZ3kXW634F4B2PdZ3yW7NM1Zx2k8Gt7W2=
Dnhcw1JbTgsW8Mfbrw1xSxdsW56dvpb1HwSRzW6b3f2w16bYq8N89BsF3JdtfyW8mh2pS5v5Zn3=
W1ZyDHC7RzwlvW25-fmP7v-CRDW43fj5h4l1mbwW3SBLPv7HdmK_N4w79n-hMZQLW3KBJh_1Tc_=
kGW6HZr9139VwnxW1ZmVVQ1ryqBCW6wMBd24MgrtHW3VjrGb7xZtKYW4sWvdm3CkFHjW99DFQ14=
-tzQPW3YywQv6-7SvBW4Zh_QP787wXPN6vY03yt41lsW6S80Pg84MgcpW7sNvdC8R9Z-SN1zwwk=
fHXtrcW2kPcD72S-fdNW7w4p2p7Vpl-yW2Vv1VG4r9K0sW556p5m4Jm3GTW4-r9rF1-wLrrW85S=
1K65MMq8CW6Qkycm6zDrBCW8b2rpk14s2K4N6_TrBMN2kqxW6J0SL01WfCMWW1-dq5Q22X1S4V8=
wHpQ76lMMhW58Rzrh1lNj14VRBzBd5G713WW7WMng-7cjcZpW5hfJBy8MxzrNf3QB8bd04 )

If you want to find out more about ISO 42001 certification and how it can w=
ork for your business, get in touch on 0333 344 3646 (tel:03333443646) and =
our experts will talk you through it.

Best wishes,

Citation ISO Certification

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serif; color:#2b2a29; word-break:break-word; text-align:center; padding:0px=
; font-size:0px">
        <a href=3D"https://d2Zv5j04.eu1.hubspotlinks.com/Ctc/W3+113/d2Zv5j0=
4/VXbg9R3jKJx_W9gtNVJ6CbVL7W5LNP255Q8btpN7RflyC5nXHCW7Y9pgv6lZ3mvW1JjX4f2K8=
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MD.png?width=3D1200&amp;upscale=3Dtrue&amp;name=3D27001%2042001%20email%20b=
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=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#2b2a29; word-break:b=
reak-word; padding:20px 40px 0px"><div id=3D"hs_cos_wrapper_module_17581030=
557712" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17581030557712_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"font-size:16px; line-height:125%"><sp=
an style=3D"font-size: 15px; color: #000000;">Hi Andy,</span></p>
<p style=3D"line-height:150%; margin-bottom:1.0em"><br>AI is already transf=
orming the way businesses work, from automation and chatbots to forecasting=
, decision-making, and customer service.</p>
<p style=3D"line-height:150%; margin-bottom:1.0em">But the faster AI moves,=
 the harder it becomes to manage.</p>
<p style=3D"line-height:150%; margin-bottom:1.0em">Data breaches. Inaccurat=
e outputs. Bias. Compliance issues. Loss of customer trust.</p>
<p style=3D"line-height:150%; margin-bottom:1.0em">If your business is usin=
g AI, you need to know it=E2=80=99s being used safely, fairly, and responsi=
bly.</p>
<p style=3D"line-height:150%; margin-bottom:1.0em">That=E2=80=99s where <sp=
an style=3D"font-weight: bold;">ISO 42001</span> comes in.</p>
<p style=3D"line-height:150%; margin-bottom:1.0em">As the <span style=3D"fo=
nt-weight: bold;">world=E2=80=99s first international Standard for AI manag=
ement systems</span>, ISO 42001 helps businesses put the right controls, ac=
countability, and risk management processes in place.</p>
<p style=3D"line-height:150%; margin-bottom:1.0em">Our <a href=3D"https://d=
2Zv5j04.eu1.hubspotlinks.com/Ctc/W3+113/d2Zv5j04/VXbg9R3jKJx_W9gtNVJ6CbVL7W=
5LNP255Q8btpN7RflyC5nXHCW7Y9pgv6lZ3nyW5nNT3g1SKyhWW7zzNZ45-HFrfVv7l-g5V9GxM=
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Wy45q_rSW41RNfD3t9KQcW76nwKl3PBQC6W2zBcT35clNmmf2h_YCj04" target=3D"_blank"=
 rel=3D"noopener" data-hs-domain-rewrite=3D"true" style=3D"color:#e6007e; t=
ext-decoration:none; font-weight:bold" data-hs-link-id=3D"1" data-hs-link-i=
d-v2=3D"e8iSmSoJ">free guide</a> breaks down what ISO 42001 means for your =
business, including:</p>
<ul style=3D"line-height:150%">
<li style=3D"margin-bottom: 0.2em;">
<p style=3D"line-height:150%">What ISO 42001 is and why it matters</p>
</li>
<li style=3D"margin-bottom: 0.2em;">
<p style=3D"line-height:150%">How it helps manage AI risks, bias, data secu=
rity, and compliance</p>
</li>
<li style=3D"margin-bottom: 0.2em;">
<p style=3D"line-height:150%">Why it can build trust with customers, partne=
rs, and regulators</p>
</li>
<li style=3D"margin-bottom: 0.2em;">
<p style=3D"line-height:150%">Who needs it =E2=80=93 from tech teams to any=
 business using AI tools</p>
</li>
<li style=3D"margin-bottom: 0.2em;">
<p style=3D"line-height:150%">How one small business achieved certification=
 in less than 3 months</p>
</li>
</ul>
<ul style=3D"line-height:150%"></ul></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
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    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#E6007E" style=3D"f=
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ak-word; border-radius:25px; cursor:auto; background-color:#E6007E; mso-pad=
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JCqj2V8Dl-W6ykQzs5_KWrpW8f-1Hv1zbP2zW7q45gh7mf7qRW1KYVBk4MbsGrN2tGBlbhLd2zV=
kvgk71YNyRfN2zJ9rGsSq3rW5JRRhM4wR_XTW8G840q8TdvtJW1VnQl32yMCwzN3KxN3rcY3-lW=
9hfvzQ7NfgYLN8J_rJchLRvZW1NQf5l1YRmr0VKV8_c1T_zThW8hS2V45TRtknN6KdxTHfVb5wW=
1Pn-YM8_7SWdN2CM5zsRfxpSW61JWRv7H0YG6VwrW881SBfm0W3r9cfB2g02-MW3j26_r1MVKgB=
f1_-VDz04" target=3D"_blank" style=3D"color:#00a4bd; font-size:18px; font-f=
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e; padding:12px 18px; display:block" data-hs-link-id=3D"2" data-hs-link-id-=
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nt-family:Arial, sans-serif; font-size:15px; color:#2b2a29; word-break:brea=
k-word; padding:20px 40px 5px"><div id=3D"hs_cos_wrapper_module_17761569725=
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cos_wrapper_module_17761569725921_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
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cos-type=3D"rich_text"><p style=3D"line-height:150%"><span style=3D"line-he=
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  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#2b2a29; word-break:brea=
k-word; padding:10px 40px 0px"><div id=3D"hs_cos_wrapper_module_17676940767=
331" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17676940767331_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><p style=3D"line-height:150%"><span style=3D"font-si=
ze: 15px;">Best wishes,</span></p>
<p style=3D"line-height:150%"><span style=3D"font-size: 15px;"><span style=
=3D"font-weight: bold;">Citation ISO Certification</span><br></span></p>
<ul style=3D"line-height:150%"></ul>
<ul style=3D"line-height:150%"></ul></div></div></td></tr></tbody></table>
</div>
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  <div id=3D"section-11" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#fafafa" bgcolor=3D"#fafafa">
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serif; color:#2b2a29; word-break:break-word; text-align:center; padding:0px=
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        <img alt=3D"Citation-Rebrand-Black-Social-Bottom-Radious" src=3D"ht=
tps://hs-25112878.f.hubspotemail-eu1.net/hub/25112878/hubfs/Citation/Citati=
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<![endif]-->
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"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
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style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
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ht: 125%; text-align: center;"><span style=3D"color: #ffffff;"><a href=3D"h=
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