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From: Rory Blain <rory@seditionart.com>
Date: Tue, 30 Apr 2024 12:12:23 +0100
Message-ID: <CAPdHsh1ssfsKThpupn+a0FUmJF6Wp48S5KHzbpfc4DyfrT7aow@mail.gmail.com>
Subject: Re: Malvern Theatres Art Display
To: Matt Cox <Matt@malvern-theatres.co.uk>
Cc: "enzo@showfile.com" <enzo@showfile.com>, Vladislav Alimpiev <vladislav@seditionart.com>
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Hi Matt,

Our pleasure! I'm afraid this would only relate to Enzo's work - Enzo is
happy to waive his fees and we are of course happy to support this.

We can give you a logo to display - either digitally or in print, let us
know what you prefer? And you are welcome to have a QR code to allow
visitors to link to the site, although if you prefer not to cloud the
aesthetic in that way we have no problem. In our experience displays of
this type look great but don't tend to generate many sales.

It sounds like you have your screen / hardware provision all sorted out -
don't hesitate to ask if you need any additional screens/frames?

Best regards

Rory

On Mon, 29 Apr 2024 at 14:28, Matt Cox <Matt@malvern-theatres.co.uk> wrote:

> Thanks Rory that=E2=80=99s good news. Would it just be Enzos work or your=
 other
> artists as well ?
>
>
>
> What we would do is mount 4 or 5 samsung  50/55 inch screens display
> screens and show them through signage live. Of course we would be more th=
an
> happy to have some signage with your QR code/ website on that people coul=
d
> link to purchase from.
>
>
>
> The initial idea would be to have curated work by an artist at set times
> for instance 4pm-9pm and earlier in the day have performance advertising =
or
> art from our education dept on show. This would be clearly marked so it
> didn=E2=80=99t confuse viewers.
>
>
>
>
>
> Matt
>
>
>
> *From:* Rory Blain <rory@seditionart.com>
> *Sent:* Monday, April 29, 2024 12:28 PM
> *To:* enzo@showfile.com
> *Cc:* Matt Cox <Matt@Malvern-Theatres.co.uk>; Vladislav Alimpiev <
> vladislav@seditionart.com>
> *Subject:* Re: Malvern Theatres Art Display
>
>
>
> Thanks Enzo - and hello again Matt.
>
>
>
> I'm copying in my colleague Vlad here - we're very happy to waive our
> licence fees and simply have the works displayed with Enzo and Sedition
> properly credited. We'll still need to issue a license, but without an
> invoice.
>
>
>
> Matt do you have the hardware and screens etc you require for this? If yo=
u
> need a rotational (portrait / landscape) screen designed entirely to show
> case digital art media then do let us know - we offer Muse frames on our
> site which range from 10 to 85 inches. They are 4K, matt, non-reflective
> screens with a custom choice of frames to present.
>
>
>
> They are the leading industry standard for digital art - if you're
> interested we can offer a corporate discount.
>
>
>
> Warm regards
>
>
>
> Rory
>
>
>
> On Fri, 26 Apr 2024 at 16:50, <enzo@showfile.com> wrote:
>
> Dear Matt and Rory,
>
>
>
> Good to talk to both of you today.
>
>
>
> I am very pleased about the prospect of Malvern Theatres creating a
> permanent exhibition of digital art and I will do anything that is requir=
ed
> to ensure that it is a success.
>
>
>
> It seems obvious to me theatre companies are a natural fit for video art,
> having both the means to display the work and the vision to adopt new ide=
as.
>
>
>
> The work will be exposed to new audiences who will undoubtedly be unaware
> of the existence of video art and who will be of the demographic who may
> purchase such work in the future.
>
>
>
> I am very happy to provide my work gratis with the hope that we can
> attract other artists to exhibit in the future and that we provide a
> prominent platform to advertise Sedition Art.
>
>
>
> I would propose the following:
>
>
>
>    - The screens are all 4k.
>    - The screens are installed in a mixture of landscape and portrait
>    formats or are fitted with rotatable mounts.
>    - The video server to provide either a single work looping or a
>    programmed sequence of a number of different works.
>    - The server to provide a unique feed to each screen.
>    - A physical means of displaying the artist=E2=80=99s name, descriptio=
n of the
>    work and information of Sedition Art.
>    - Each exhibition runs for 6 weeks.
>    - Each exhibition is curated by someone with the suitable skills, I
>    would be happy to help at the start.
>    - All efforts are made to ensure that the exhibition continues with
>    energy for many years and exhibiting there is an important part of a v=
ideo
>    artist=E2=80=99s biography.
>
>
>
> I look forward to hearing both of your thoughts on this project.
>
>
>
> Enzo
>
>
>
>

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<div dir=3D"ltr"><div dir=3D"ltr">Hi Matt,<div><br></div><div>Our pleasure!=
 I&#39;m afraid this would only relate to Enzo&#39;s work - Enzo is happy t=
o waive his fees and we are of course happy to support this.</div><div><br>=
</div><div>We can give you a logo to display - either digitally or in print=
, let us know what you prefer? And you are welcome to have a QR code to all=
ow visitors to link to the site, although if you prefer not to cloud the ae=
sthetic in that way we have no problem. In our experience=C2=A0displays of =
this type look great but don&#39;t tend to generate many sales.</div><div><=
br></div><div>It sounds like you have your screen / hardware provision all =
sorted out - don&#39;t hesitate to ask if you need any additional screens/f=
rames?</div><div><br></div><div>Best regards</div><div><br></div><div>Rory<=
/div><div></div></div><br><div class=3D"gmail_quote"><div dir=3D"ltr" class=
=3D"gmail_attr">On Mon, 29 Apr 2024 at 14:28, Matt Cox &lt;<a href=3D"mailt=
o:Matt@malvern-theatres.co.uk" target=3D"_blank">Matt@malvern-theatres.co.u=
k</a>&gt; wrote:<br></div><blockquote class=3D"gmail_quote" style=3D"margin=
:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"=
><div>





<div lang=3D"EN-GB">
<div>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt">Thanks Rory that=E2=
=80=99s good news. Would it just be Enzos work or your other artists as wel=
l ?<u></u><u></u></span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt"><u></u>=C2=A0<u></u><=
/span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt">What we would do is m=
ount 4 or 5 samsung=C2=A0 50/55 inch screens display screens and show them =
through signage live. Of course we would be more than happy to have some si=
gnage with your
 QR code/ website on that people could link to purchase from.<u></u><u></u>=
</span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt"><u></u>=C2=A0<u></u><=
/span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt">The initial idea woul=
d be to have curated work by an artist at set times for instance 4pm-9pm an=
d earlier in the day have performance advertising or art from our education=
 dept on
 show. This would be clearly marked so it didn=E2=80=99t confuse viewers.<u=
></u><u></u></span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt"><u></u>=C2=A0<u></u><=
/span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt"><u></u>=C2=A0<u></u><=
/span></p>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt">Matt<u></u><u></u></s=
pan></p>
<p class=3D"MsoNormal"><span style=3D"font-size:11pt"><u></u>=C2=A0<u></u><=
/span></p>
<div style=3D"border-right:none;border-bottom:none;border-left:none;border-=
top:1pt solid rgb(225,225,225);padding:3pt 0cm 0cm">
<p class=3D"MsoNormal"><b><span style=3D"font-size:11pt;font-family:Calibri=
,sans-serif">From:</span></b><span style=3D"font-size:11pt;font-family:Cali=
bri,sans-serif"> Rory Blain &lt;<a href=3D"mailto:rory@seditionart.com" tar=
get=3D"_blank">rory@seditionart.com</a>&gt;
<br>
<b>Sent:</b> Monday, April 29, 2024 12:28 PM<br>
<b>To:</b> <a href=3D"mailto:enzo@showfile.com" target=3D"_blank">enzo@show=
file.com</a><br>
<b>Cc:</b> Matt Cox &lt;<a href=3D"mailto:Matt@Malvern-Theatres.co.uk" targ=
et=3D"_blank">Matt@Malvern-Theatres.co.uk</a>&gt;; Vladislav Alimpiev &lt;<=
a href=3D"mailto:vladislav@seditionart.com" target=3D"_blank">vladislav@sed=
itionart.com</a>&gt;<br>
<b>Subject:</b> Re: Malvern Theatres Art Display<u></u><u></u></span></p>
</div>
<p class=3D"MsoNormal"><u></u>=C2=A0<u></u></p>
<div>
<div>
<p class=3D"MsoNormal">Thanks Enzo - and hello again Matt.<u></u><u></u></p=
>
<div>
<p class=3D"MsoNormal"><u></u>=C2=A0<u></u></p>
</div>
<div>
<p class=3D"MsoNormal">I&#39;m copying in my colleague Vlad here - we&#39;r=
e very happy to waive our licence fees and simply have the works displayed =
with Enzo and Sedition properly credited. We&#39;ll still need to issue a l=
icense, but without an invoice.<u></u><u></u></p>
</div>
<div>
<p class=3D"MsoNormal"><u></u>=C2=A0<u></u></p>
</div>
<div>
<p class=3D"MsoNormal">Matt do you have the hardware and screens etc you re=
quire for this? If you need a rotational (portrait / landscape) screen desi=
gned entirely to show case digital art media then do let us know - we offer=
 Muse frames on our site which range
 from 10 to 85 inches. They are 4K, matt, non-reflective screens with a cus=
tom choice of frames to present.<u></u><u></u></p>
</div>
<div>
<p class=3D"MsoNormal"><u></u>=C2=A0<u></u></p>
</div>
<div>
<p class=3D"MsoNormal">They are the leading industry standard for digital a=
rt - if you&#39;re interested we can offer a corporate discount.<u></u><u><=
/u></p>
</div>
<div>
<p class=3D"MsoNormal"><u></u>=C2=A0<u></u></p>
</div>
<div>
<p class=3D"MsoNormal">Warm regards<u></u><u></u></p>
</div>
<div>
<p class=3D"MsoNormal"><u></u>=C2=A0<u></u></p>
</div>
<div>
<p class=3D"MsoNormal">Rory=C2=A0<u></u><u></u></p>
</div>
</div>
<p class=3D"MsoNormal"><u></u>=C2=A0<u></u></p>
<div>
<div>
<p class=3D"MsoNormal">On Fri, 26 Apr 2024 at 16:50, &lt;<a href=3D"mailto:=
enzo@showfile.com" target=3D"_blank">enzo@showfile.com</a>&gt; wrote:<u></u=
><u></u></p>
</div>
<blockquote style=3D"border-top:none;border-right:none;border-bottom:none;b=
order-left:1pt solid rgb(204,204,204);padding:0cm 0cm 0cm 6pt;margin-left:4=
.8pt;margin-right:0cm">
<div>
<div>
<div>
<p class=3D"MsoNormal">Dear Matt and Rory,<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<p class=3D"MsoNormal">Good to talk to both of you today.<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<p class=3D"MsoNormal">I am very pleased about the prospect of Malvern Thea=
tres creating a permanent exhibition of digital art and I will do anything =
that is required to ensure that it is a success.<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<p class=3D"MsoNormal">It seems obvious to me theatre companies are a natur=
al fit for video art, having both the means to display the work and the vis=
ion to adopt new ideas.<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<p class=3D"MsoNormal">The work will be exposed to new audiences who will u=
ndoubtedly be unaware of the existence of video art and who will be of the =
demographic who may purchase such work in the future.<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<p class=3D"MsoNormal">I am very happy to provide my work gratis with the h=
ope that we can attract other artists to exhibit in the future and that we =
provide a prominent platform to advertise Sedition
 Art.<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<p class=3D"MsoNormal">I would propose the following:<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<ul type=3D"disc">
<li>
The screens are all 4k.<u></u><u></u></li><li>
The screens are installed in a mixture of landscape and portrait formats or=
 are fitted with rotatable mounts.<u></u><u></u></li><li>
The video server to provide either a single work looping or a programmed se=
quence of a number of different works.<u></u><u></u></li><li>
The server to provide a unique feed to each screen.<u></u><u></u></li><li>
A physical means of displaying the artist=E2=80=99s name, description of th=
e work and information of Sedition Art.<u></u><u></u></li><li>
Each exhibition runs for 6 weeks.<u></u><u></u></li><li>
Each exhibition is curated by someone with the suitable skills, I would be =
happy to help at the start.<u></u><u></u></li><li>
All efforts are made to ensure that the exhibition continues with energy fo=
r many years and exhibiting there is an important part of a video artist=E2=
=80=99s biography.<u></u><u></u></li></ul>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<p class=3D"MsoNormal">I look forward to hearing both of your thoughts on t=
his project.<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
<p class=3D"MsoNormal">Enzo<u></u><u></u></p>
<p class=3D"MsoNormal">=C2=A0<u></u><u></u></p>
</div>
</div>
</div>
</blockquote>
</div>
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</div>
</div>
</div>

</div></blockquote></div>
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