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Reply-To: "Mike at Virgin StartUp" <mike@virginstartup.org>
From: "Mike at Virgin StartUp" <mike@virginstartup.org>
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Subject: Is Selling At Festivals A Good Way To Launch Your Business?
Date: Fri, 12 Oct 2018 08:08:05 -0000
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Plus: 10 Lessons From 10 Years Running A StartUp




 <https://mailchi.mp/virginstartup/500-launch-email-247669?e=d4e40c46c7> 
Can't see any of our lovely images?




Here's your latest roundup from Virgin StartUp! 👍




Hope you've had a great week! Special SHOUT OUT to everyone who's working on 
a business idea this weekend. Hopefully, these blogs will provide you with 
some extra motivation - not that you need it. GO GET EM'.



 <https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=71827c6ddc&e=d4e40c46c7>





‘Festivals are good testing grounds, but very hard work’


One of the most popular blogs of all time on the Virgin StartUp website is, 
'How To Sell At A Festival When You're A StartUp 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=b434f0eda9&e=d4e40c46c7> 
.' People starting businesses love the idea of taking their business on the 
road and setting up shop at the best festivals around. But what's the 
reality like?



No Time Or Money To Get Married



Well, this blog 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=39666eda07&e=d4e40c46c7> 
on the Telegraph profiling the startup story of milkshake brand, Shaken 
Udder 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=c151e55659&e=d4e40c46c7> 
, does a good job of describing the work that goes in. Husband and wife 
team, Andrew and Jodie Howe had to put their wedding plans on hold to grow 
their business.

"My mother-in-law thought that we would never get married," jokes Andrew, 
who had to divert the money that he and his co-founder and fiancée had set 
aside for their big day. Instead of an elegant bridal dress or beautiful 
flowers, funds were spent on far less glamorous things: labelling and 
packaging machines.

The couple, who eventually tied the knot in 2011, don't regret the delay one 
bit, as it helped take their bootstrapped business to the next level.

"We had the idea to produce milkshakes made with ice cream and top-quality 
ingredients, such as chocolate and fruit," explains the business owner, who 
cooked up some recipes in his parents' kitchen, bought a catering truck and 
launched on to the music and food festival circuit in 2004.



Festival Circuit



From the start, the Howies were keen to stand out, adopting a quirky brand 
name and painting their truck black. They wanted it to feel more like a bar, 
using "funky" pink and blue cups and blasting out old-school tunes from the 
Seventies and Eighties.

One year into running the truck alongside their full-time jobs, they 
realised that they were on to something. Demand was so great that at some 
festivals, they had to put up crowd-control barriers, while the brand itself 
proved so popular that customers asked to buy the couple's dirty aprons.

It took three years of festival profits and recipe-tweaking to be able to 
launch their own plant, which opened in 2008, to produce the products. The 
quality and taste of the products is really important, so it's essential 
that we keep listening to what the end consumer wants.

One way that Shaken Udder does this is through its festival business, which 
remains a core focus. Attending about 30 festivals a year enables the 
founders to get face-to-face feedback. "It has to be profitable, or we 
wouldn't be there, but festivals are good testing grounds; we try out new 
flavours," says Howie, who adds that it's now much tougher to stand out, 
with better-quality products from lots of far-flung destinations on sale.

"They're great fun, but very hard work; it's basically you dragging your 
business from one muddy field to the other," he says. "Most trailers just 
aren't used to that kind of battering on a weekly basis."


Where they at now?



Shaken Udder, which is based near Maldon, Essex, has 11 staff and registered 
annual turnover of £4m in 2017 (it's projected to hit £6.7m this year). Its 
milkshake products – in flavours such as chocolate, banana, salted caramel 
and strawberries and cream – are sold by Sainsbury's, Boots, WHSmith and 
easyJet.


Read The Full Story 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=81a90aeb86&e=d4e40c46c7>


 <https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=9d2abc3d30&e=d4e40c46c7>



The Fartech Journey, 10 Years From Start-Up To IPO


Fartech is a luxury designer fashion website for men and women based. It 
launched ten years ago and this month went public on the New York Stock 
Exchange. We found this blog 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=40751912d6&e=d4e40c46c7> 
about the journey from launch email to global business, written by one of 
the businesses earliest investors, Frederic Court, fascinating. 10 lessons 
from 10 years growing a business 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=f3cd9a8fa0&e=d4e40c46c7> 
.



1. A long journey


It takes a long time to build a business, a brand and to realise a vision. 
The quote attributed to Bill Gates, “most people overestimate what they can 
do in one year and underestimate what they can do in ten years”, resonates 
as we look back in disbelief, going from start-up to the global platform for 
luxury fashion, with a c. $8bn market capitalisation on the 1stday of 
trading. Ten years ago, José Neves 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=0f32af59db&e=d4e40c46c7> 
, founder and CEO, pressed the button to launch Farfetch.com on 8th October 
2008, with a team of 5 people around him. I was one of the recipients of 
that 1st Farfetch newsletter (headline below, minus the Farfetch old logo) 
and a year later I met José, curious to learn more about the business.

A few months later I was fortunate to lead the first investment in the 
company with a £3m Series A (while at Advent Venture Partners). It’s now a 
real joy to see that anyone can invest in the company through the New York 
Stock Exchange (NYSE:FTCH) and to watch Farfetch blossom into a global 
company with over 3,000 employees and over 2m of customers.


2. Recession, an unlikely friend


On September 15, 2008, Lehman Brothers filed for bankruptcy. On October 8, 
2008, Farfetch launched… While it sounds like the worse time to launch an 
unknown, luxury, global fashion and luxury commerce platform, it ended up 
being a blessing. The recession had an immediate impact on demand in Europe 
in particular, as boutiques had a sudden dramatic loss in local business. 
Selling online in 2008 wasn’t prevalent (especially at the premium/luxury 
segment) but José managed to get at inception 40 boutiques to sell their 
products on Farfetch. In periods of prosperity, brands and retailers have 
fewer issues finding customers. When the economy slows down, or when it goes 
into a deep recession like in 2008 everything changes. It’s also likely that 
whenever we hit another economic crisis, companies with technology and 
agility will benefit enormously, especially those that have the cash to sail 
through the storm.


READ THE FULL 10 LESSONS 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e72f073123&e=d4e40c46c7>





Check out the latest events coming up at Virgin StartUp:


 🙋 M 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=14561abecb&e=d4e40c46c7> 
eetup 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=1415df1a0b&e=d4e40c46c7> 
: How to 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=1ca98d0076&e=d4e40c46c7> 
scale your startup 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=9b871efac6&e=d4e40c46c7> 
( London)October 16th
 🎯 M 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=027537b90f&e=d4e40c46c7> 
asterclass: Marketing Strategy 101 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=45ab2fd57b&e=d4e40c46c7> 
( London)October 17th
 📱 M 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=0aa889b83e&e=d4e40c46c7> 
asterclass: 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=55c5220eae&e=d4e40c46c7> 
Developing your social media strategy 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8d49d58792&e=d4e40c46c7> 
(London)

November 9th
 🙌 Doing Business With Big Business 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=609a1e3147&e=d4e40c46c7> 
(London)


MORE EVENTS 
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=d5e656f205&e=d4e40c46c7>



That's your lot for now! Remember, hit reply to get in touch. 🙌

Mike

Mike Ruffles
Digital and Social Manager

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StartUp</span><!--<![endif]-->
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                            <div style=3D"text-align: center;"><a =
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roundup from Virgin StartUp<strong>! =F0=9F=91=8D</strong></h1>

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                            <span style=3D"font-size:13px"><em>Hope =
you've had a great week! Special SHOUT OUT to everyone who's working on =
a business idea this weekend. Hopefully, these blogs will provide you =
with some extra motivation - not that you need it. GO GET =
EM'.</em></span>
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        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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		=09
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				<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
&quot;Helvetica Neue&quot;, Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">

                            <h2 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">=E2=80=98Festivals are =
good testing grounds, but very hard work=E2=80=99</h2>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">One of the most popular blogs of =
all time on the Virgin StartUp website is, '<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db434f0eda9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How To Sell At A Festival When =
You're A StartUp</a>.' People starting businesses love the idea of =
taking their business on the road and setting up shop at the best =
festivals around. But what's the reality like?</p>

<h3 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 20px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;"><br>
No Time Or Money To Get Married</h3>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><br>
Well, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D39666eda07&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">this blog</a> on the Telegraph =
profiling the startup story of&nbsp;milkshake brand, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc151e55659&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Shaken Udder</a>, does a good job of =
describing the work that goes in. Husband and wife team, Andrew and =
Jodie Howe had to&nbsp;put their wedding plans on hold to grow their =
business.</p>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">"My mother-in-law thought that we =
would never get married," jokes Andrew, who had to divert the money that =
he and his co-founder and fianc=C3=A9e had set aside for their big day. =
Instead of an elegant bridal dress or beautiful flowers, funds were =
spent on far less glamorous things: labelling and packaging =
machines.</p>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">The couple, who eventually tied =
the knot in 2011, don't regret the delay one bit, as it helped take =
their bootstrapped business to the next level.</p>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">"We had the idea to produce =
milkshakes made with ice cream and top-quality ingredients, such as =
chocolate and fruit," explains the business owner, who cooked up some =
recipes in his parents' kitchen, bought a catering truck and launched on =
to the music and food festival circuit in 2004.</p>

<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;"><br>
Festival Circuit&nbsp;</h2>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><br>
From the start, the Howies were keen to stand out, adopting a quirky =
brand name and painting their truck black. They wanted it to feel more =
like a bar, using "funky" pink and blue cups and blasting out old-school =
tunes from the Seventies and Eighties.</p>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">One year into running the truck =
alongside their full-time jobs, they realised that they were on to =
something. Demand was so great that at some festivals, they had to put =
up crowd-control barriers, while the brand itself proved so popular that =
customers asked to buy the couple's dirty aprons.</p>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">It took three years of festival =
profits and recipe-tweaking to be able to launch their own plant, which =
opened in 2008, to produce the products.&nbsp;The quality and taste of =
the products is&nbsp;really important, so it's essential that we keep =
listening to what the end consumer wants.</p>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">One way that Shaken Udder does =
this is through its festival business, which remains a core focus. =
Attending about 30 festivals a year enables the founders to get =
face-to-face feedback. "It has to be profitable, or we wouldn't be =
there, but festivals are good testing grounds; we try out new flavours," =
says Howie, who adds that it's now much tougher to stand out, with =
better-quality products from lots of far-flung destinations on sale.</p>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">"They're great fun, but very hard =
work; it's basically you dragging your business from one muddy field to =
the other," he says. "Most trailers just aren't used to that kind of =
battering on a weekly basis."</p>

<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;">Where =
they at now?</h2>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><br>
Shaken Udder, which is based near Maldon, Essex, has 11 staff and =
registered annual turnover of =C2=A34m in 2017 (it's projected to hit =
=C2=A36.7m this year). Its milkshake products =E2=80=93 in flavours such =
as chocolate, banana, salted caramel and strawberries and cream =
=E2=80=93 are sold by Sainsbury's, Boots, WHSmith and easyJet.</p>

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            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"Read =
The Full Story " =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D81a90aeb86&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read The Full Story =
</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table></td>
							</tr>
							<tr>
								<td valign=3D"top" id=3D"templateBody" =
style=3D"background:#ffffff none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#ffffff;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnImageBlockOuter">
            <tr>
                <td valign=3D"top" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" class=3D"mcnImageBlockInner">
                    <table align=3D"left" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
                        <tbody><tr>
                            <td class=3D"mcnImageContent" valign=3D"top" =
style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">

                                    <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D9d2abc3d30&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                                        <img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/0df=
685ea-67f0-47ce-9bb5-f3ec831fd14d.jpg" width=3D"564" style=3D"max-width: =
600px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
                                    </a>

                            </td>
                        </tr>
                    </tbody></table>
                </td>
            </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
              	<!--[if mso]>
				<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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		=09
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				<td valign=3D"top" width=3D"600" style=3D"width:600px;">
				<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
&quot;Helvetica Neue&quot;, Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">

                            <h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">The Fartech Journey, 10 Years From Start-Up To =
IPO</h2>

<p style=3D"color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Fartech is a luxury =
designer fashion website for men and women based. It launched ten years =
ago and this month went public on the New York Stock Exchange. We found =
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D40751912d6&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">this blog </a>about the journey from =
launch email to global business, written by one of the businesses =
earliest investors, Frederic Court, fascinating. <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df3cd9a8fa0&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">10 lessons from 10 years growing a =
business</a>.</strong><br>
&nbsp;</p>

<h2 class=3D"null" id=3D"0c4f" name=3D"0c4f" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><strong>1. A long =
journey</strong></h2>

<p id=3D"1782" name=3D"1782" style=3D"color: #222222;font-family: Arial, =
&quot;Helvetica Neue&quot;, Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">It =
takes a long time to build a business, a brand and to realise a vision. =
The quote attributed to Bill Gates, =E2=80=9Cmost people overestimate =
what they can do in one year and underestimate what they can do in ten =
years=E2=80=9D, resonates as we look back in disbelief, going from =
start-up to the global platform for luxury fashion, with a c. $8bn =
market capitalisation on the 1stday of trading. Ten years ago,&nbsp;<a =
data-href=3D"https://www.businessoffashion.com/community/people/jose-neve=
s" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0f32af59db&e=3Dd4e40c46c7" rel=3D"nofollow =
noopener" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#2BAADF;font-weight: normal;text-decoration: underline;">Jos=C3=A9 =
Neves</a>, founder and CEO, pressed the button to launch Farfetch.com on =
8th October 2008, with a team of 5 people around him. I was one of the =
recipients of that 1st Farfetch newsletter (headline below, minus the =
Farfetch old logo) and a year later I met Jos=C3=A9, curious to learn =
more about the business.<br>
<br>
A few months later I was fortunate to lead the first investment in the =
company with a =C2=A33m Series A (while at Advent Venture Partners). =
It=E2=80=99s now a real joy to see that anyone can invest in the company =
through the New York Stock Exchange (NYSE:FTCH) and to watch Farfetch =
blossom into a global company with over 3,000 employees and over 2m of =
customers.</p>

<h2 class=3D"null" id=3D"16f6" name=3D"16f6" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><strong>2. Recession, an =
unlikely friend</strong></h2>

<p id=3D"a23d" name=3D"a23d" style=3D"color: #222222;font-family: Arial, =
&quot;Helvetica Neue&quot;, Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">On =
September 15, 2008, Lehman Brothers filed for bankruptcy. On October 8, =
2008, Farfetch launched=E2=80=A6 While it sounds like the worse time to =
launch an unknown, luxury, global fashion and luxury commerce platform, =
it ended up being a blessing. The recession had an immediate impact on =
demand in Europe in particular, as boutiques had a sudden dramatic loss =
in local business. Selling online in 2008 wasn=E2=80=99t prevalent =
(especially at the premium/luxury segment) but Jos=C3=A9 managed to get =
at inception 40 boutiques to sell their products on Farfetch. In periods =
of prosperity, brands and retailers have fewer issues finding customers. =
When the economy slows down, or when it goes into a deep recession like =
in 2008 everything changes. It=E2=80=99s also likely that whenever we =
hit another economic crisis, companies with technology and agility will =
benefit enormously, especially those that have the cash to sail through =
the storm.</p>

                        </td>
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                </tbody></table>
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				<![endif]-->

				<!--[if mso]>
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				</table>
				<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"READ =
THE FULL 10 LESSONS " =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De72f073123&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ THE FULL 10 =
LESSONS </a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
            <td class=3D"mcnDividerBlockInner" style=3D"min-width: =
100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
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                </tbody></table>
<!--
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18px;">
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style=3D"border-bottom-color:none; border-left-color:none; =
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        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
              	<!--[if mso]>
				<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
				<tr>
				<![endif]-->
		=09
				<!--[if mso]>
				<td valign=3D"top" width=3D"600" style=3D"width:600px;">
				<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding: 0px 18px 9px;color: #222222;font-family: Arial, =
&quot;Helvetica Neue&quot;, Helvetica, sans-serif;font-size: =
14px;font-style: normal;font-weight: normal;line-height: =
150%;text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;">

                            <h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">Check out the latest events coming up at =
Virgin StartUp:</h2>
<br>
&nbsp;=F0=9F=99=8B&nbsp;<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D14561abecb&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1415df1a0b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">eetup</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1ca98d0076&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">: How to&nbsp;</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D9b871efac6&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">scale your startup</a>&nbsp;( =
London)=E2=80=8B<br>
<br>
<strong>October 16th</strong><br>
&nbsp;=F0=9F=8E=AF&nbsp;<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D027537b90f&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D45ab2fd57b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: Marketing Strategy =
101</a>&nbsp;( London)=E2=80=8B=E2=80=8B<br>
<br>
<strong>October 17th</strong><br>
&nbsp;=F0=9F=93=B1&nbsp;<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0aa889b83e&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D55c5220eae&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass:&nbsp;</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8d49d58792&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Developing your social media =
strategy</a>&nbsp;(London)<br>
<br>
<strong>November 9th</strong><br>
&nbsp;=F0=9F=99=8C&nbsp;<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D609a1e3147&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big =
Business</a>&nbsp;(London)<br>
&nbsp;
                        </td>
                    </tr>
                </tbody></table>
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				</td>
				<![endif]-->

				<!--[if mso]>
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				</table>
				<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
                <table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
                    <tbody>
                        <tr>
                            <td class=3D"mcnButtonContent" =
style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
                                <a class=3D"mcnButton " title=3D"MORE =
EVENTS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd5e656f205&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">MORE EVENTS</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;table-layout: fixed !important;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
            <td class=3D"mcnDividerBlockInner" style=3D"min-width: =
100%;padding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" style=3D"min-width: =
100%;border-top: 2px solid #EAEAEA;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>
<!--
                <td class=3D"mcnDividerBlockInner" style=3D"padding: =
18px;">
                <hr class=3D"mcnDividerContent" =
style=3D"border-bottom-color:none; border-left-color:none; =
border-right-color:none; border-bottom-width:0; border-left-width:0; =
border-right-width:0; margin-top:0; margin-right:0; margin-bottom:0; =
margin-left:0;" />
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        </tr>
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</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
              	<!--[if mso]>
				<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
				<tr>
				<![endif]-->
		=09
				<!--[if mso]>
				<td valign=3D"top" width=3D"600" style=3D"width:600px;">
				<![endif]-->
                <table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
                    <tbody><tr>

                        <td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, &quot;Helvetica =
Neue&quot;, Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">

                            <span style=3D"color:#000000"><strong>That's =
your lot for now! Remember, hit reply to get in touch. =
=F0=9F=99=8C</strong><br>
<br>
Mike<br>
<br>
<strong>Mike Ruffles</strong><br>
Digital and Social Manager<br>
<br>
<strong><img data-file-id=3D"476717" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/2dc=
963fb-c738-40a1-8029-7e02b09b379a.png" style=3D"border: 0px none;margin: =
0px;height: auto !important;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" width=3D"92" =
height=3D"92"></strong></span>
                        </td>
                    </tr>
                </tbody></table>
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				</td>
				<![endif]-->

				<!--[if mso]>
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    </tbody>
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#ffffff;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 2px solid #EAEAEA;padding-top: 0;padding-bottom: 9px;">
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100%;-webkit-text-size-adjust: 100%;"></td>
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									<![endif]-->
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cellspacing=3D"0" width=3D"200" class=3D"columnWrapper" =
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100%;-webkit-text-size-adjust: 100%;"></td>
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									<!--[if (gte mso 9)|(IE)]>
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