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Innovating London's Bus Routes - Entrepreneurs In East London Assemble -
Grow And Sell A StartUp For Millions
View this email in your browser
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Here's your weekly roundup from Virgin StartUp
Whilst you're working hard on your own business, we're finding the stories
to inspire and tools to help you on your journey. Enjoy our latest roundup!
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=10ba8b3cc5&e=d4e40c46c7>
A New Type Of Bus(iness)?: How To Disrupt An Industry ๐ ๐ค
Citymapper
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8f0d54531e&e=d4e40c46c7>
is an app that shows people the best ways to get from one city destination
to the next. In the UK you can access it in London, Birmingham or Manchester
and it's also now available in a further 36 cities around the globe
including Mexico City and Singapore.
After successfully helping people navigate their own cities, it decided to
take things one step further last year by attempting to disrupt the London
bus service and launch its own bus route,
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with a plan to innovate a public transport industry which has stayed the
same for decades.
This launch put them face-to-face with a number of bureaucratic, practical
and just plain difficult challenges. It also saw the streets of East London
welcome a bright green bus service complete with loud music, USB chargers
and an emoji transport map that tapped right into its core millennial
market.
After a mixed MVP launch, Citymapper has published a blog detailing the
journey they went on, the lessons they learnt and their big plans to launch
a new project in the same space in the coming months. A fascinating read for
anyone looking to shake up an industry with fresh ideas. Props to the
Citymapper team for looking at a traditional market and doing their best to
deliver a better experience than what already exists.
Read More
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=62f03ed442&e=d4e40c46c7>
How East Londonโs Small Businesses Are Joining Forces To Demand Fair Rent โ
Fed up with rocketing rent increases forcing them to close doors or move to
the suburbs small businesses across East London are taking matters into
their own hands.
Entrepreneurs in the area have created the East End Trades Guild
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=dc9a037393&e=d4e40c46c7>
, a new kind of trade union that brings small business owners in London
together through a method called community organising. Small traders account
for 97.9 per cent of all businesses in the East London borough of Tower
Hamlets and 99.7 per cent in Hackney, providing half of the employment
across two of the poorest boroughs in the city. Once joined together these
entrepreneurs form a voice that MP's can't afford to ignore.
This East End Guild hold regular community sessions where they put questions
to the mayors and hold them to account for their promises. An interesting
idea and one that seems to be working on the rent issues. At their recent
meetup they asked for more transparent rent agreements across the boroughs,
by creating a register of landlords to allow small businesses to compare
rents and support the development of an affordable rent formula to
standardise how prices are determined. Mayor Biggs of Tower Hamlets has
responded by committing to sit down with the East End Guild to make the rent
problems better.
Let's see what happens.
Read More
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How Two Non-Technical Co-founders Grew And Sold Their Startup for Millions
๐
Moiz Ali and his law school classmate started an e-commerce business,
Caskers
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, selling spirits in 2011 and successfully exited just 1.5 years later. This
blog
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details how they did it. The lessons they learnt and how they're putting it
into practice for their next business. What's extra special is that neither
of the co-founders had super techy skills which many think are needed to
start a business. They did it using tools anyone can find online.
Lesson #1. Be Frugal ๐ธ
The backbone of our website was an ecommerce plugin for WordPress that was
free.
Lesson #2. Be Relentless ๐
"I went to the Best Buy in Union Square (NYC) on my walk home and loaded the
Caskers homepage on every Apple computer."
Lesson #3: Be Experimental ๐ฎ
Without experimenting though, Caskers would not have been a fun place to
work. More importantly though, Caskers would not have grown as quickly as it
did.
Lesson #4: Be Careful ๐
Making decisions quickly is important, but rushing into decisions is a
mistake.
Lesson #5 Be Resolved ๐
Ignore the noise of other startups.
Read more
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style=3D"display:none; font-size:0px; line-height:0px; max-height:0px; =
max-width:0px; opacity:0; overflow:hidden; visibility:hidden; =
mso-hide:all;">Innovating London's Bus Routes - Entrepreneurs In East =
London Assemble - Grow And Sell A StartUp For =
Millions</span><!--<![endif]-->
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<a =
href=3D"https://us12.campaign-archive.com/?u=3D6e873aab9f76e7f4db2e0500c&=
id=3Dee3b267252&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
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center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
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#FFFFFF;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 9px;padding-bottom: 0;"><table =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" =
class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Here's your weekly =
roundup from Virgin StartUp</h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><em>Whilst you're working hard on your own =
business, we're finding the stories to inspire and tools to help you on =
your journey. Enjoy our latest roundup! </em></p>
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9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
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<table align=3D"left" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" =
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100%;-webkit-text-size-adjust: 100%;">
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style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D10ba8b3cc5&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/35c=
38f97-4cfa-4362-a253-9d0ff84e8963.png" width=3D"564" style=3D"max-width: =
600px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
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<tr>
<td valign=3D"top" id=3D"templateBody" =
style=3D"background:#FFFFFF none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#FFFFFF;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 2px solid #EAEAEA;padding-top: 0;padding-bottom: =
9px;"><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;" =
valign=3D"top">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">A New Type Of =
Bus(iness)?: How To Disrupt An Industry =F0=9F=9A=8E =
=F0=9F=A4=94 </h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8f0d54531e&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Citymapper</a> is an app that shows =
people the best ways to get from one city destination to the next. In =
the UK you can access it in London, Birmingham or Manchester =
and it's also now available in a further 36 cities around the globe =
including Mexico City and Singapore.<br>
<br>
After successfully helping people navigate their own cities, it decided =
to take things one step further last year by attempting to disrupt the =
London bus service and launch its <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7b1f42c279&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">own bus route,</a> with a plan =
to innovate a public transport industry which has stayed the same =
for decades.<br>
<br>
This launch put them face-to-face with a number of bureaucratic, =
practical and just plain difficult challenges. It also saw the streets =
of East London welcome a bright green bus service complete with loud =
music, USB chargers and an emoji transport map that tapped right into =
its core millennial market.<br>
<br>
After a mixed MVP launch, Citymapper has published a blog detailing the =
journey they went on, the lessons they learnt and their big plans to =
launch a new project in the same space in the coming months. A =
fascinating read for anyone looking to shake up an industry with fresh =
ideas. Props to the Citymapper team for looking at a traditional market =
and doing their best to deliver a better experience than what already =
exists. </p>
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<tbody class=3D"mcnButtonBlockOuter">
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<td style=3D"padding-top: 0;padding-right: =
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valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
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<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D62f03ed442&e=3Dd4e40c46c7" target=3D"_blank" =
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100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">How East London=E2=80=99s =
Small Businesses Are Joining Forces To Demand Fair Rent =
=E2=9C=8A </h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">Fed up with rocketing rent increases forcing =
them to close doors or move to the suburbs small businesses across East =
London are taking matters into their own hands.<br>
<br>
Entrepreneurs in the area have created the <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Ddc9a037393&e=3Dd4e40c46c7" rel=3D"nofollow" =
target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#2BAADF;font-weight: normal;text-decoration: underline;">East End Trades =
Guild</a>, a new kind of trade union that brings small business owners =
in London together through a method called community organising. Small =
traders account for 97.9 per cent of all businesses in the East London =
borough of Tower Hamlets and 99.7 per cent in Hackney, providing =
half of the employment across two of the poorest boroughs in the city. =
Once joined together these entrepreneurs form a voice that =
MP's can't afford to ignore.<br>
<br>
This East End Guild hold regular community sessions where they put =
questions to the mayors and hold them to account for their promises. An =
interesting idea and one that seems to be working on the rent issues. At =
their recent meetup they asked for more transparent rent agreements =
across the boroughs, by creating a register of landlords to allow small =
businesses to compare rents and support the development of an =
affordable rent formula to standardise how prices are determined. Mayor =
Biggs of Tower Hamlets has responded by committing to sit down with the =
East End Guild to make the rent problems better.<br>
<br>
Let's see what happens.</p>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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#D11919;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
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<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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=09
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">How Two Non-Technical =
Co-founders Grew And Sold Their Startup for Millions =
=F0=9F=91=8F </h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">Moiz Ali and his law school classmate =
started an e-commerce business, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4d1c76d0c3&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Caskers</a>, selling spirits in 2011 =
and successfully exited just 1.5 years later. <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd060f058d9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">This blog</a> details how they did =
it. The lessons they learnt and how they're putting it into practice for =
their next business. What's extra special is that neither of the =
co-founders had super techy skills which many think are needed to start =
a business. They did it using tools anyone can find online.<br>
<br>
<strong>Lesson #1. Be Frugal =F0=9F=92=B8 </strong><br>
The backbone of our website was an ecommerce plugin for WordPress that =
was free.<br>
<br>
<strong>Lesson #2. Be Relentless =F0=9F=91=8A</strong><br>
"I went to the Best Buy in Union Square (NYC) on my walk home and loaded =
the Caskers homepage on every Apple computer."<br>
<br>
<strong>Lesson #3: Be Experimental =F0=9F=94=AE </strong><br>
Without experimenting though, Caskers would not have been a fun place to =
work. More importantly though, Caskers would not have grown as =
quickly as it did.<br>
<br>
<strong>Lesson #4: Be Careful =F0=9F=99=85 </strong><br>
Making decisions quickly is important, but rushing into decisions is a =
mistake.<br>
<br>
<strong>Lesson #5 Be Resolved =F0=9F=98=8C </strong><br>
Ignore the noise of other startups. </p>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mcnButtonContentContainer" style=3D"border-collapse: separate =
!important;border-radius: 3px;background-color: =
#DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
more" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D528d259cfb&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read more</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnImageBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" class=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" =
style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dc7c0c3c22b&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/e46=
89a26-3613-4f29-901a-23376c9a597d.jpg" width=3D"564" style=3D"max-width: =
600px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: =
Helvetica;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;"><font color=3D"#000000" =
size=3D"5"><strong>Upcoming Events:</strong></font></h1>
<h1 style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Helvetica;font-size: 26px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;"> </h1>
<strong>April 10th</strong><br>
=F0=9F=92=86 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D6de5abd2e7&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: how to</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D3a3d107c23&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1bbd31e2bf&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">mastermind an equity crowdfunding =
campaign</a> (London)<br>
<br>
<strong>April 17th</strong><br>
=F0=9F=97=A3 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D1c331ab2ee&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Masterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7df4c22887&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">marketing strategy 101</a> =
(London)<br>
<br>
<strong>April 24th</strong><br>
=F0=9F=94=A5<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db985373266&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D93900a6190&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">eetup: how to prove your business =
idea can work </a>(London)<br>
<br>
<strong>May 2nd</strong><br>
=F0=9F=93=B0 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D6910e1f467&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dcd595ab51e&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: PR for startups</a> =
(London)<br>
<br>
<strong>May 2nd</strong><br>
=E2=9C=85 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D95356d3643&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D67a604f0ad&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Da32953ee9b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">building your sales strategy =
</a>(London)<br>
<br>
<strong>June 14th</strong><br>
=F0=9F=92=AF <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De333d52cf9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big Business</a> =
London)
</td>
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</td>
<![endif]-->
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</table>
<![endif]-->
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</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mcnButtonContentContainer" style=3D"border-collapse: separate =
!important;border-radius: 3px;background-color: =
#DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"More =
Events" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D485fdd2c33&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">More Events</a>
</td>
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<td valign=3D"top" id=3D"templateFooter" =
style=3D"background:#FAFAFA none no-repeat =
center/cover;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;background-color: =
#FAFAFA;background-image: none;background-repeat: =
no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 9px;padding-bottom: 9px;"><table =
class=3D"mcnFollowBlock" style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnFollowBlockOuter">
<tr>
<td style=3D"padding: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnFollowBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnFollowContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"padding-left: 9px;padding-right: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" align=3D"center">
<table style=3D"min-width: 100%;border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnFollowContent" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"padding-top: 9px;padding-right: =
9px;padding-left: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center">
<table cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" align=3D"center" style=3D"border-collapse: =
collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td valign=3D"top" align=3D"center" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
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