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PLUS: How to run a sustainable slow fashion business =F0=9F=91=97
Virgin StartUp Newsletter
** Your latest update from Virgin StartUp!
------------------------------------------------------------
https://www.virginstartup.org/news/future-business-virgin-startup-view?utm=
_source=3DVirgin+StartUp+Newsletter&utm_campaign=3Dbe17ebe0cd-EMAIL_CAMPAI=
GN_2019_11_05_10_02_COPY_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-be1=
7ebe0cd-70125345&mc_cid=3Dbe17ebe0cd&mc_eid=3D[UNIQID]
** Introducing: the Future of Business series =F0=9F=8C=8F
------------------------------------------------------------
As we look towards the end of 2020=2C it=E2=80=99s impossible to deny that=
we are facing some of the biggest challenges of a generation.
As founders and future founders=2C we are all problem solvers. There is a=
role for business to play in how we rebuild our societies for the better=
=2C and at Virgin StartUp=2C we know that founders can - and will - help s=
hape our world.
What world do we want to help shape?
Virgin has always been in the business of changing business for good. We'r=
e at an opportune and crucial moment to ensure the changes we make now lea=
ve a positive impact on the planet and society.
For founders=2C that starts with how we build meaningful=2C purposeful and=
sustainable businesses.
We=E2=80=99re launching our Future of Business series (https://www.virgins=
tartup.org/news/future-business-virgin-startup-view?utm_source=3DVirgin+St=
artUp+Newsletter&utm_campaign=3Dbe17ebe0cd-EMAIL_CAMPAIGN_2019_11_05_10_02=
_COPY_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-be17ebe0cd-70125345&mc_cid=3Dbe17ebe0cd&mc_eid=3D[UNIQID]) to uncover what will define t=
he businesses of the future=2C and how we can build sustainable startups w=
hich generate a positive impact - not only for founders and shareholders=
=2C but for the planet=2C and people=2C too. We=E2=80=99re going to be spe=
nding the next few months helping founders navigate the complexity of thes=
e issues and bring them down a few thousand feet to include real=2C practi=
cal advice which founders can act on.
On our social channels and website=2C we=E2=80=99ll be spending the next f=
ew months focusing on the three areas your business will have an impact on=
: people=2C the planet=2C and profit. We'll be sharing insights and advice=
from our community=2C and beyond=2C on how we work toward a more sustaina=
ble future. We'll be showcasing our favourite Virgin StartUp founders doin=
g just that=2C and finding out what we can all do to build a better future=
for business.
READ MORE (https://www.virginstartup.org/news/future-business-virgin-start=
up-view?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3Dbe17ebe0cd-E=
MAIL_CAMPAIGN_2019_11_05_10_02_COPY_02&utm_medium=3Demail&utm_term=3D0_d85=
f1ae8e8-be17ebe0cd-70125345&mc_cid=3Dbe17ebe0cd&mc_eid=3D[UNIQID])
https://www.virginstartup.org/news/future-business-building-slow-fashion-b=
rand?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3Dbe17ebe0cd-EMAI=
L_CAMPAIGN_2019_11_05_10_02_COPY_02&utm_medium=3Demail&utm_term=3D0_d85f1a=
e8e8-be17ebe0cd-70125345&mc_cid=3Dbe17ebe0cd&mc_eid=3D[UNIQID]
** Building a sustainable startup which has a positive impact on the plane=
t: slow fashion =F0=9F=8C=8E
------------------------------------------------------------
Our first focus is on the planet. The constant friction between profit and=
environmental impact is no more present than in the fashion industry=2C w=
here disposable=2C low-cost clothes are produced overnight to react to the=
fast-paced changing trends and consumer demands.
A startup trying to change this is So We Flow=2C an activewear brand with=
a conscience. We spoke to their founder=2C Jake=2C about how he balances=
the need to encourage less consumption with running a profitable business=
=2E
"I don=E2=80=99t take any shortcuts to cut a better deal when it comes to=
quality and sustainability.
Sustainable fabrics are important=2C organic is obviously big=2C however I=
think [the biggest trend right now] is if sustainable values are at the=
core of what you do=2C everything else will follow.=E2=80=9D
You can read our full interview with Jake here. (https://www.virginstartup=
=2Eorg/news/future-business-building-slow-fashion-brand?utm_source=3DVirgin+=
StartUp+Newsletter&utm_campaign=3Dbe17ebe0cd-EMAIL_CAMPAIGN_2019_11_05_10_=
02_COPY_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-be17ebe0cd-70125345&mc_cid=3Dbe17ebe0cd&mc_eid=3D[UNIQID])
You can follow us on Instagram (https://www.instagram.com/virginstartup/?u=
tm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3Dbe17ebe0cd-EMAIL_CAMP=
AIGN_2019_11_05_10_02_COPY_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-b=
e17ebe0cd-70125345&mc_cid=3Dbe17ebe0cd&mc_eid=3D[UNIQID]) =2C Twit=
ter (https://twitter.com/VirginStartUp?utm_source=3DVirgin+StartUp+Newslet=
ter&utm_campaign=3Dbe17ebe0cd-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_02&utm_=
medium=3Demail&utm_term=3D0_d85f1ae8e8-be17ebe0cd-70125345&mc_cid=
=3Dbe17ebe0cd&mc_eid=3D[UNIQID]) =2C LinkedIn (https://www.linkedin.com/c=
ompany/virgin-startup/?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=
=3Dbe17ebe0cd-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_02&utm_medium=3Demail&u=
tm_term=3D0_d85f1ae8e8-be17ebe0cd-70125345&mc_cid=3Dbe17ebe0cd&mc_e=
id=3D[UNIQID]) and Facebook (https://www.facebook.com/virginstartup/?utm_=
source=3DVirgin+StartUp+Newsletter&utm_campaign=3Dbe17ebe0cd-EMAIL_CAMPAIG=
N_2019_11_05_10_02_COPY_02&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-be17=
ebe0cd-70125345&mc_cid=3Dbe17ebe0cd&mc_eid=3D[UNIQID]) =2C and kee=
p up to date with the latest advice and content over on our website - and=
get involved by using the hashtag #futureofbusiness.
READ THE FULL ARTICLE (https://www.virginstartup.org/news/future-business-=
building-slow-fashion-brand?utm_source=3DVirgin+StartUp+Newsletter&utm_cam=
paign=3Dbe17ebe0cd-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_02&utm_medium=3Dem=
ail&utm_term=3D0_d85f1ae8e8-be17ebe0cd-70125345&mc_cid=3Dbe17ebe0cd=
&mc_eid=3D[UNIQID])
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
From your friends at Virgin StartUp
** Twitter (http://www.twitter.com/virginstartup?utm_source=3DVirgin+Start=
Up+Newsletter&utm_campaign=3Dbe17ebe0cd-EMAIL_CAMPAIGN_2019_11_05_10_02_CO=
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lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
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<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
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<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3De9ba422f2c&=
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</a>
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a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">Introducing: the Future of Bus=
iness series =F0=9F=8C=8F</h1>
<div>
<p dir=3D"ltr" style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: ex=
actly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #20=
2020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px=
;line-height: 150%;text-align: left;"><br>
As we look towards the end of 2020=2C it=E2=80=99s impossible to deny that=
we are facing some of the biggest challenges of a generation.<br>
<br>
As founders and future founders=2C we are all problem solvers. There is a=
role for business to play in how we rebuild our societies for the better=
=2C and at Virgin StartUp=2C we know that founders can - and will - help s=
hape our world. <br>
<br>
<strong>What world do we want to help shape?</strong><br>
<br>
Virgin has always been in the business of changing business for good.=
We're at an opportune and crucial moment to ensure the changes we ma=
ke now leave a positive impact on the planet and society.<br>
<br>
For founders=2C that starts with how we build meaningful=2C purposeful and=
sustainable businesses.<br>
<br>
We=E2=80=99re launching our <a href=3D"https://virginstartup.us12.list-man=
age.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D46866badc8&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text=
-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weig=
ht: normal;text-decoration: underline;">Future of Business series</a> to u=
ncover what will define the businesses of the future=2C and how we can bui=
ld sustainable startups which generate a positive impact - not only for fo=
unders and shareholders=2C but for the planet=2C and people=2C too. We=E2=
=80=99re going to be spending the next few months helping founders navigat=
e the complexity of these issues and bring them down a few thousand feet t=
o include real=2C practical advice which founders can act on. <br>
<br>
On our social channels and website=2C we=E2=80=99ll be spending the next f=
ew months focusing on the three areas your business will have an impact on=
: <strong>people</strong>=2C the <strong>planet</strong>=2C and <strong>pr=
ofit</strong>. We'll be sharing insights and advice from our community=2C=
and beyond=2C on how we work toward a more sustainable future. We'll be s=
howcasing our favourite Virgin StartUp founders doing just that=2C and fin=
ding out what we can all do to build a better future for business. </=
p>
</div>
</td>
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=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ MORE=
" href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873=
aab9f76e7f4db2e0500c&id=3D13ef00c31f&e=3Dd4e40c46c7" target=3D"_blank" st=
yle=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-ali=
gn: center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exac=
tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: blo=
ck;">READ MORE</a>
</td>
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</td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
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dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
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g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
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lass=3D"mcnImageBlockInner">
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tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D8fda5c4b47&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
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: bicubic;" class=3D"mcnImage">
</a>
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00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
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%;">
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00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
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<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
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=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 class=3D"null" style=3D"text-align: center=
;display: block;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C=
Verdana=2C Segoe=2C sans-serif;font-size: 26px;font-style: normal;font-we=
ight: bold;line-height: 125%;letter-spacing: normal;">Building a sustainab=
le startup which has a positive impact on the planet: slow fashion <s=
trong id=3D"docs-internal-guid-4d6b97e0-7fff-3b9c-47d5-a4b969d16ab2">=F0=
=9F=8C=8E</strong></h1>
<br>
Our first focus is on the <strong>planet</strong>. The constant friction b=
etween profit and environmental impact is no more present than in the fash=
ion industry=2C where disposable=2C low-cost clothes are produced overnigh=
t to react to the fast-paced changing trends and consumer demands.<br>
<br>
A startup trying to change this is So We Flow=2C an activewear brand with=
a conscience. We spoke to their founder=2C Jake=2C about how he balances=
the need to encourage less consumption with running a profitable business=
=2E <br>
<div style=3D"text-align: right;"><strong>"I don=E2=80=99t take any shortc=
uts to cut a better deal when it comes to quality and sustainability. =
;</strong><br>
<br>
<strong>Sustainable fabrics are important=2C organic is obviously big=2C h=
owever I think [the biggest trend right now] is if sustainable values are=
at the core of what you do=2C everything else will follow.=E2=80=9D</stro=
ng></div>
<br>
You can read our full interview with Jake <a href=3D"https://virginstartup=
=2Eus12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D55b08=
df591&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: ex=
actly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc=
0000;font-weight: normal;text-decoration: underline;">here.</a><br>
<br>
You can follow us on <a href=3D"https://virginstartup.us12.list-manage.com=
/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D0cab3426e0&e=3Dd4e40c46c7=
" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-a=
djust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: nor=
mal;text-decoration: underline;">Instagram</a>=2C <a href=3D"https://virgi=
nstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=
=3D14b7913af9&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-=
rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;co=
lor: #cc0000;font-weight: normal;text-decoration: underline;">Twitter</a>=
=2C <a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D=
6e873aab9f76e7f4db2e0500c&id=3Dfc32c5991c&e=3Dd4e40c46c7" target=3D"_blan=
k" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decorati=
on: underline;">LinkedIn</a> and <a href=3D"https://virginstartup.us12.lis=
t-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dcb4791ba39&e=
=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-=
ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;fo=
nt-weight: normal;text-decoration: underline;">Facebook</a>=2C and keep up=
to date with the latest advice and content over on our website - and get=
involved by using the hashtag #futureofbusiness.
</td>
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00%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%" class=3D"mcnButtonContentContainer" style=3D"border-collapse:=
separate !important;border-top-left-radius: 3px;border-top-right-radius:=
3px;border-bottom-right-radius: 3px;border-bottom-left-radius: 3px;backgr=
ound-color: #CC0000;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-s=
ize-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ THE=
FULL ARTICLE" href=3D"https://virginstartup.us12.list-manage.com/track/cl=
ick?u=3D6e873aab9f76e7f4db2e0500c&id=3D3548e8d607&e=3Dd4e40c46c7" target=
=3D"_blank" style=3D"font-weight: bold;letter-spacing: normal;line-height:=
100%;text-align: center;text-decoration: none;color: #FFFFFF;mso-line-hei=
ght-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;display: block;">READ THE FULL ARTICLE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table></td>
</tr>
<tr>
<td valign=3D"top" id=3D"templateColumns"=
style=3D"background:#FFFFFF none no-repeat center/cover;mso-line-height-r=
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From your friends at Virgin StartUp
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le-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;"=
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t: 100%;-webkit-text-size-adjust: 100%;">
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