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Subject: =?utf-8?Q?The_truths_about_PR_=F0=9F=93=A3?=
Date: Fri, 5 Jul 2019 08:07:50 +0100
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PLUS: Hear from founders about leading your start-up with purpose π
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Your latest update from Virgin StartUp!
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The truths about PR π΅οΈββοΈ
Public Relations is all about image β or is it? This week, we chat to Virgin
StartUp mentor, PR guru and Business Coach Irene Moore
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to shine a light on an ever-changing industry vitally important to start-up
businesses.
Irene has experience of working with some of the world's top brands
including L'Oreal and Dior and now spends much of her time supporting
entrepreneurs to reach their goals.
We talk to her about how digital has changed the PR landscape, how
measurement is evolving and getting bang for your buck with agencies.
Having worked in PR before the age of social media, she's excited by how
it's added a different edge to the industry and thinks brands need to be
more consistent with their messages as a result.
She said:
"Brands have to think about their legacy these days. Transparency is
everything - especially with social media - itβs more about content and
being consistent with your messages now. Fifteen years ago, it was very
different. The media arenβt as reliant on breaking news now, as the first
place people tend to go for breaking news is social media."
Read more in our latest blog.
READ MORE FROM IRENE
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FinTech start-up launches to help charities π±
A new way of charitable giving has launched, enabling you to change the
world every time you shop.
Sustainably launched this week, days after its co-founder Loral Quinn spent
time with Sir Richard Branson
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in Los Angeles.
Supported by Virgin StartUp, Sustainably's innovative app connects to your
bank through a new government initiative called Open Banking. It rounds up
your shopping to the nearest Β£1 and donates your spare change to your chosen
charity.
READ MORE
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Roundup: Your latest news π°
This week's top five start-up stories:
* π΅ New $250m fund to help start-ups stay in UK -
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Financial Times
* π How rude service launched multi-million euro firm - BBC News
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* π£ Funding boost for high streets - Gov.uk
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* π How lashes became big business - BBC News
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* π Government to tackle late payments - Gov.uk
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Coming up: How to lead your start-up with purpose β€οΈ
Building a brand with a strong purpose will separate your business from your
competitors and create a lasting relationship with your customers.
Embedding a purpose and meaning into your start-up can also help you get
more commitment from your staff and partners.
Our latest MeetUp explores what it's like to lead a start-up with purpose,
and how the world can benefit as a result.
Our speakers include Rob Wilson, who leads the team at bread-saver Toast
Ale, Jenny Costa, who turns discarded fruit and veg into tasty condiments at
Rubies in the Rubble, and Pursuit the Label's co-founders Annabel Humphrey
and Hannah Daykin whose sustainable swimwear brand is going from strength to
strength.
As always, it's a great chance to network and meet others in a similar
position to you.
Join us on Tuesday 23 July at 5.30pm.
SIGN UP
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Events coming up π
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MeetUp
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Β£10
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Masterclass
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Get coverage for your business
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Masterclass
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Our most popular masterclass is back
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Virgin StartUp!</h1>
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<![endif]-->
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cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;"><strong>The truths about =
PR</strong><span><strong> </strong><span data-offset-key=3D"7itib-1-0" =
style=3D"-webkit-text-stroke-width:0px; background-color:transparent; =
font-family:helvetica,arial,sans-serif; font-size:24px; =
font-style:normal; font-variant:normal; font-weight:300; =
letter-spacing:normal; orphans:2; text-align:center; =
text-decoration:none; text-indent:0px; text-transform:none; =
white-space:pre-wrap; word-spacing:0px"><span data-text=3D"true" =
style=3D"font-family:helvetica,arial,sans-serif">=F0=9F=95=B5=EF=B8=8F=E2=
=80=8D=E2=99=80=EF=B8=8F</span></span></span></h1>
<div>
<div>
<div><br>
Public Relations is all about image =E2=80=93 or is it? This week, we =
chat to Virgin StartUp mentor, PR guru and Business Coach <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Daed211c4cc&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">Irene Moore</a> to shine a light on =
an ever-changing industry vitally important to start-up businesses.<br>
<br>
Irene has experience of working with some of the world's top brands =
including L'Oreal and Dior and now spends much of her time supporting =
entrepreneurs to reach their goals. <br>
<br>
We talk to her about how digital has changed the PR landscape, how =
measurement is evolving and getting bang for your buck with =
agencies. <br>
<br>
Having worked in PR before the age of social media, she's excited by how =
it's added a different edge to the industry and thinks brands need to be =
more consistent with their messages as a result. <br>
<br>
She said: <br>
</div>
<div style=3D"text-align: right;"><strong>"Brands have to think about =
their legacy these days. Transparency is everything - especially with =
social media - it=E2=80=99s more about content and being consistent with =
your messages now. Fifteen years ago, it was very different. The media =
aren=E2=80=99t as reliant on breaking news now, as the first place =
people tend to go for breaking news is social media."</strong><br>
</div>
<div style=3D"text-align: left;">Read more in our latest blog.</div>
<div style=3D"text-align: right;"> </div>
</div>
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<a class=3D"mcnButton " title=3D"READ =
MORE FROM IRENE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D73966f548c&e=3Dd4e40c46c7" target=3D"_blank" =
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IRENE</a>
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=09
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<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
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<h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">FinTech start-up launches to help charities <span =
style=3D"color:#000000"><span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; display:inline !important; float:none; =
font-family:helvetica,arial,sans-serif; font-size:24px; =
font-style:normal; font-variant:normal; font-weight:300; =
letter-spacing:normal; orphans:2; text-align:center; =
text-decoration:none; text-indent:0px; text-transform:none; =
white-space:pre-wrap; word-spacing:0px">=F0=9F=93=B1</span></span></h2>
<div>
<div>
<div><br>
A new way of charitable giving has launched, enabling you to change the =
world every time you shop.<br>
</div>
<div>Sustainably launched this week, days after its co-founder <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D09f5a50dc3&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">Loral Quinn spent time with Sir =
Richard Branson</a> in Los Angeles.<br>
</div>
<div>Supported by Virgin StartUp, Sustainably's innovative app connects =
to your bank through a new government initiative called Open Banking. It =
rounds up your shopping to the nearest =C2=A31 and donates your =
spare change to your chosen charity.<br>
</div>
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100%;display: block;" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8a6d7f886d&e=3Dd4e40c46c7" =
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valign=3D"top" style=3D"padding: 18px;text-align: center;color: =
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;line-height: 150%;">
<h2 class=3D"null" =
style=3D"background-color: transparent;color: #333333;font-family: =
sans-serif,Arial,Verdana,"trebuchet ms":;font-size: =
19.53px;font-style: normal;font-variant: normal;font-weight: =
400;letter-spacing: normal;line-height: 23.43px;orphans: 2;text-align: =
center;text-decoration: none;text-indent: 0px;text-transform: =
none;-webkit-text-stroke-width: 0px;white-space: normal;word-spacing: =
0px;display: block;margin: 0;padding: 0;"><span =
style=3D"color:#000000"><span =
style=3D"font-size:24px"><strong>R</strong></span></span><span =
style=3D"font-size:24px"><span style=3D"color:#000000"><strong>oundup: =
</strong></span><strong style=3D"font-weight:700; =
line-height:23.43px"><span style=3D"color:#000000">Your latest =
news</span> =F0=9F=93=B0</strong></span></h2>
<div style=3D"text-align: left;"><br>
<span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; cursor:text; display:inline !important; =
float:none; font:400 13px/20.8px sans-serif,arial,verdana,trebuchet ms; =
letter-spacing:normal; orphans:2; text-align:left; text-decoration:none; =
text-indent:0px; text-transform:none; white-space:normal; =
word-spacing:0px"><span style=3D"color:#000000"><span =
style=3D"font-size:18px">This week's top five start-up =
stories:</span></span></span></div>
<ul>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"color:#000000"><span =
style=3D"font-size:16px"><span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; display:inline !important; float:none; =
font-family:helvetica,arial,sans-serif; font-style:normal; =
font-variant:normal; font-weight:300; letter-spacing:normal; orphans:2; =
text-align:center; text-decoration:none; text-indent:0px; =
text-transform:none; white-space:pre-wrap; =
word-spacing:0px">=F0=9F=92=B5 New $250m fund to help =
<strong>start-ups</strong> stay in UK - </span></span></span><span =
style=3D"font-size:16px"><span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; display:inline !important; float:none; =
font-family:helvetica,arial,sans-serif; font-style:normal; =
font-variant:normal; font-weight:300; letter-spacing:normal; orphans:2; =
text-align:center; text-decoration:none; text-indent:0px; =
text-transform:none; white-space:pre-wrap; word-spacing:0px"><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2541bf3220&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;"><span =
style=3D"color:#FF0000"><u>Financial =
Times</u></span></a></span></span></li>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"font-size:16px"><span =
style=3D"color:#000000"><span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; font-family:helvetica,arial,sans-serif; =
font-style:normal; font-variant:normal; font-weight:300; =
letter-spacing:normal; orphans:2; text-align:center; =
text-decoration:none; text-indent:0px; text-transform:none; =
white-space:pre-wrap; word-spacing:0px" =
data-offset-key=3D"7itib-7-0"><span =
style=3D"font-family:helvetica,arial,sans-serif" =
data-text=3D"true">=F0=9F=98=A0</span></span><span =
style=3D"-webkit-text-stroke-width:0px; background-color:transparent; =
display:inline !important; float:none; =
font-family:helvetica,arial,sans-serif; font-style:normal; =
font-variant:normal; font-weight:300; letter-spacing:normal; orphans:2; =
text-align:center; text-decoration:none; text-indent:0px; =
text-transform:none; white-space:pre-wrap; word-spacing:0px"> =
</span><font face=3D"helvetica,arial,sans-serif">How rude service =
launched <strong>multi-million</strong> euro firm - <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dad8afbbdf5&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">BBC =
News</a></font></span></span></li>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"color:#000000"><span =
style=3D"font-size:16px"><span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; font-family:helvetica,arial,sans-serif; =
font-style:normal; font-variant:normal; font-weight:300; =
letter-spacing:normal; orphans:2; text-align:center; =
text-decoration:none; text-indent:0px; text-transform:none; =
white-space:pre-wrap; word-spacing:0px" =
data-offset-key=3D"7itib-21-0"><span =
style=3D"font-family:helvetica,arial,sans-serif" =
data-text=3D"true">=F0=9F=91=A3</span></span><span =
style=3D"font-size:16px"><span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; color:transparent; display:inline =
!important; float:none; font-family:helvetica,arial,sans-serif; =
font-style:normal; font-variant:normal; font-weight:300; =
letter-spacing:normal; orphans:2; text-align:center; =
text-decoration:none; text-indent:0px; text-transform:none; =
white-space:pre-wrap; word-spacing:0px"> </span></span><span =
style=3D"-webkit-text-stroke-width:0px; background-color:transparent; =
display:inline !important; float:none; =
font-family:helvetica,arial,sans-serif; font-style:normal; =
font-variant:normal; font-weight:300; letter-spacing:normal; orphans:2; =
text-align:center; text-decoration:none; text-indent:0px; =
text-transform:none; white-space:pre-wrap; word-spacing:0px">Funding =
<strong>boost</strong> for high streets - <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dee7be7727e&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">Gov.uk</a></span></span></span></li>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"color:#000000"><span =
style=3D"font-size:16px"><span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; font-family:helvetica,arial,sans-serif; =
font-style:normal; font-variant:normal; font-weight:300; =
letter-spacing:normal; orphans:2; text-align:center; =
text-decoration:none; text-indent:0px; text-transform:none; =
white-space:pre-wrap; word-spacing:0px" =
data-offset-key=3D"7itib-13-0"><span =
style=3D"font-family:helvetica,arial,sans-serif" =
data-text=3D"true">=F0=9F=91=81</span></span><span =
style=3D"-webkit-text-stroke-width:0px; background-color:transparent; =
display:inline !important; float:none; =
font-family:helvetica,arial,sans-serif; font-style:normal; =
font-variant:normal; font-weight:300; letter-spacing:normal; orphans:2; =
text-align:center; text-decoration:none; text-indent:0px; =
text-transform:none; white-space:pre-wrap; word-spacing:0px"> How lashes =
became big <strong>business </strong>- <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D33d683df5b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">BBC =
News</a></span></span></span></li>
<li style=3D"text-align: left;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><span style=3D"color:#000000"><span =
style=3D"font-size:16px"><span style=3D"-webkit-text-stroke-width:0px; =
background-color:transparent; font-family:helvetica,arial,sans-serif; =
font-style:normal; font-variant:normal; font-weight:300; =
letter-spacing:normal; orphans:2; text-align:center; =
text-decoration:none; text-indent:0px; text-transform:none; =
white-space:pre-wrap; word-spacing:0px" =
data-offset-key=3D"7itib-8-0"><span =
style=3D"font-family:helvetica,arial,sans-serif" =
data-text=3D"true">=F0=9F=91=8D </span></span><span =
style=3D"-webkit-text-stroke-width:0px; background-color:transparent; =
display:inline !important; float:none; =
font-family:helvetica,arial,sans-serif; font-style:normal; =
font-variant:normal; font-weight:300; letter-spacing:normal; orphans:2; =
text-align:center; text-decoration:none; text-indent:0px; =
text-transform:none; white-space:pre-wrap; word-spacing:0px">Government =
to tackle late <strong>payments </strong>- <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dad92629445&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">Gov.uk</a></span></span></span></li>
</ul>
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style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a title=3D"" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De893a8e4bb&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<img width=3D"564" =
align=3D"center" class=3D"mcnImage" style=3D"max-width: =
800px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/248=
64c1d-554b-4b90-b4c6-d05be8865e13.jpg">
</a>
</td>
</tr>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;">
<h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Coming up: <strong>How to lead your start-up with =
purpose</strong> =E2=9D=A4=EF=B8=8F</h2>
<div>
<div> </div>
<div>Building a brand with a strong purpose will separate your business =
from your competitors and create a lasting relationship with your =
customers.<br>
</div>
<div>Embedding a purpose and meaning into your start-up can also help =
you get more commitment from your staff and partners.<br>
</div>
<div>Our latest MeetUp explores what it's like to lead a start-up with =
purpose, and how the world can benefit as a result.<br>
</div>
<div>Our speakers include <strong>Rob Wilson</strong>, who leads the =
team at bread-saver Toast Ale, <strong>Jenny Costa</strong>, who turns =
discarded fruit and veg into tasty condiments at Rubies in the Rubble, =
and Pursuit the Label's co-founders <strong>Annabel Humphrey</strong> =
and <strong>Hannah Daykin</strong> whose sustainable swimwear brand is =
going from strength to strength.<br>
</div>
<div>As always, it's a great chance to network and meet others in a =
similar position to you.</div>
<br>
Join us on Tuesday 23 July at 5.30pm. </div>
</td>
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</tbody></table>
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</td>
<![endif]-->
<!--[if mso]>
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<![endif]-->
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<a class=3D"mcnButton " title=3D"SIGN =
UP" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">SIGN UP</a>
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
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<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;">
<h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Events coming up =F0=9F=8E=9F</h2>
</td>
</tr>
</tbody></table>
<!--[if mso]>
</td>
<![endif]-->
<!--[if mso]>
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<![endif]-->
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<![endif]-->
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<tr>
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class=3D"columnContainer" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;"><table width=3D"100%" class=3D"mcnCaptionBlock" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" style=3D"border-collapse: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnCaptionBlockOuter">
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<tbody><tr>
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valign=3D"top" style=3D"padding: 0 9px 9px 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a title=3D"" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D43009c0b49&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<img width=3D"164" class=3D"mcnImage" style=3D"max-width: =
233px;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/92f=
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</a>
</td>
</tr>
<tr>
<td width=3D"164" class=3D"mcnTextContent" valign=3D"top" =
style=3D"padding: 0 9px 0 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<strong>MeetUp</strong><br>
How to lead your start-up with purpose<br>
<br>
<br>
<em><strong>Including Toast Ale Founder Rob Wilson</strong></em><br>
<br>
=C2=A310
</td>
</tr>
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</td>
</tr>
</tbody>
</table><table width=3D"100%" class=3D"mcnButtonBlock" =
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<tbody class=3D"mcnButtonBlockOuter">
<tr>
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<table width=3D"100%" =
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3px;border-collapse: separate !important;background-color: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tbody>
<tr>
<td align=3D"center" =
class=3D"mcnButtonContent" valign=3D"middle" style=3D"padding: =
15px;font-family: Tahoma,Verdana,Segoe,sans-serif;font-size: =
16px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a title=3D"TICKETS" class=3D"mcnButton =
" style=3D"text-align: center;color: #FFFFFF;line-height: =
100%;letter-spacing: normal;font-weight: bold;text-decoration: =
none;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;" =
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ab9f76e7f4db2e0500c&id=3D193d70d34b&e=3Dd4e40c46c7" =
target=3D"_blank">TICKETS</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table></td>
</tr>
</table>
<!--[if (gte mso 9)|(IE)]>
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<![endif]-->
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<tr>
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mcnCaptionBottomContent" style=3D"border-collapse: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
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valign=3D"top" style=3D"padding: 0 9px 9px 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/6fc=
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1080px;border: 0;height: auto;outline: none;text-decoration: =
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</a>
</td>
</tr>
<tr>
<td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 0 =
9px 0 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;" width=3D"164">
<strong>Masterclass</strong><br>
How to make your brand famous through PR<br>
<br>
<strong><em>Get coverage for your business</em></strong><br>
<br>
=C2=A335
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table width=3D"100%" class=3D"mcnButtonBlock" =
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<tbody>
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<td align=3D"center" =
class=3D"mcnButtonContent" valign=3D"middle" style=3D"padding: =
15px;font-family: Tahoma,Verdana,Segoe,sans-serif;font-size: =
16px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a title=3D"TICKETS" class=3D"mcnButton =
" style=3D"text-align: center;color: #FFFFFF;line-height: =
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100%;-webkit-text-size-adjust: 100%;display: block;" =
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</td>
</tr>
</tbody>
</table></td>
</tr>
</table>
<!--[if (gte mso 9)|(IE)]>
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width=3D"200" style=3D"width:200px;">
<![endif]-->
<table align=3D"left" border=3D"0" =
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<tr>
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class=3D"columnContainer" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
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