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Subject: =?UTF-8?Q?Going_Global_=F0=9F=8C=8D=C2=A0=C2=A0How_To_Expand_I?=
=?UTF-8?Q?nto_International_Markets?=
Date: Sat, 8 Dec 2018 08:17:05 -0000
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Plus: Our Equity Crowdfunding Accelerator Is Back! 🚀
<https://mailchi.mp/virginstartup/500-launch-email-247785?e=d4e40c46c7>
Can't see any of our lovely images?
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Here's your latest roundup from
Virgin StartUp! 👍
As winter sets in, we're already looking to 2019 with our crowdfunding
accelerator, CrowdBoost. We also hear from one of our Funded Club members on
how to tap into emerging new markets. You can read this is in 10 mins, tops!
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=32f875df6a&e=d4e40c46c7>
Tasting success aborad. How Yogoo! broke into new markets.
For UK entrepreneurs, learning when and if to expand internatioally is
always a hard lesson to learn. Should we ensure sucess at home before trying
further afield? How to you navigate doing business in new countries? This
week we spoke to Dean, the founder of Yogoo! Frozen Yogurt, on why he views
going global as a chance to future-proof his business and bring good
practices back to the UK.
Starting out
"I'm an ex-Global Talent Research Analyst and have a PhD in Leadership
Networks, but as a vivid foodie I decided to take a break from academia and
team up with my brother in order to turn my passion for yogurt and desserts
into a business. This is how Yogoo! Natural Frozen Yogurt was born.
Yogoo! Natural Frozen Yogurt is a premium natural frozen yogurt brand that
provides a range of high-quality, low-fat frozen yogurt products through a
growing network of shopping mall kiosks.
We have been operating in the UK for the last six months and it's been going
really well! It seems people really love the product."
Why go global?
"A significant proportion – around 45% – of our customers are of either
Asian or Middle Eastern origin, which led to us launching our first kiosk in
the UK as an opportunity to explore what Asian and Middle Eastern
communities think about the unique taste of Yogoo! This is how we decided to
go global.
We have had amazing support from Virgin StartUp in the form of mentoring,
access to a range of events and webinars, and more. While doing business in
the UK is great and we are currently franchising out our business to other
entrepreneurs in the UK, we felt that we also have an amazing opportunity to
scale up and take Yogoo! global. Alongside the customer feedback, there is
also a perceived seasonality of businesses like ours in the UK, as well as
the uncertainty around Brexit and slow growth in the retail sector on which
we depend heavily, served as a wake-up call for us to think how we can
future-proof our business by taking it international."
Find out how Yagoo! got on when they expanded internationally, as well as
their advice for any entrepreneurs interested in growing their business
abroad.
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=8629e28f88&e=d4e40c46c7>
READ THE WHOLE STORY
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<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=725664aee5&e=d4e40c46c7>
CrowdBoost is back!
Are you interested in launching an equity crowdfunding campaign? Our
accelerator could be perfect to get you ready to raise.
Equity crowdfunding can be a great way of raising that much needed financing
for your business, whilst simultaneously getting you new customers, brand
ambassadors and tribe members. Crowdfunding is a fantastic alternative to
more traditional routes such as Angel or VC investment, however is not for
everyone, and requires commitment and a lot of preparation.
That's why at Virgin StartUp, we launched CrowdBoost, a 7-week accelerator
for companies looking to launch an equity crowdfunding campaign.
Tell me more 🤔
Through masterclasses and 1-2-1 sessions, you will receive guidance to get
everything setup for your campaign, including, but not limited to:
* Understanding investor hot buttons
* Applying for EIS/SEIS
* Script writing and shooting your pitch video
* Financial forecasts and valuation considerations
* Creating a concise and effective pitch deck and executive summary
document
Interested? Click the link below to find out more and apply to the next
cohort.
CrowdBoost runs from February - April 2019 in London and applications close
in January.
FIND OUT MORE
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=26bcb2fb2c&e=d4e40c46c7>
That's your lot for now! Remember, hit reply to get in touch. 🙌
Joe
Joe Kenyon
Virgin StartUp
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style=3D"display:none; font-size:0px; line-height:0px; max-height:0px; =
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=F0=9F=9A=80</span><!--<![endif]-->
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<div style=3D"text-align: center;"><a =
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=09
<!--[if mso]>
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
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class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
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<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
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100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h1 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
'Merriweather Sans', 'Helvetica Neue', Helvetica, Arial, =
sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Here's your latest =
roundup from<br>
Virgin StartUp<strong>! =F0=9F=91=8D</strong></h1>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<span style=3D"font-size:13px"><em>As winter =
sets in, we're already looking to 2019 with our crowdfunding =
accelerator, CrowdBoost. We also hear from one of our Funded Club =
members on how to tap into emerging new markets. You can read this is in =
10 mins, tops!</em></span>
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ab9f76e7f4db2e0500c&id=3D32f875df6a&e=3Dd4e40c46c7" title=3D"" =
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559px;padding-bottom: 0;display: inline !important;vertical-align: =
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none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage" width=3D"559" =
align=3D"middle">
</a>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h1 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><span =
style=3D"font-family:tahoma,verdana,segoe,sans-serif">Tasting success =
aborad. How Yogoo! broke into new markets.</span></h1>
<br>
<span style=3D"font-family:tahoma,verdana,segoe,sans-serif">For UK =
entrepreneurs, learning when and if to expand internatioally is always a =
hard lesson to learn. Should we ensure sucess at home before trying =
further afield? How to you navigate doing business in new countries? =
This week we spoke to Dean, the founder of Yogoo! Frozen Yogurt, on =
</span>why he views going global as a chance to future-proof his =
business and bring good practices back to the UK.<br>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;"><span =
style=3D"font-family:tahoma,verdana,segoe,sans-serif">Starting =
out</span></h2>
<br>
"I'm an ex-Global Talent Research Analyst and have a PhD in Leadership =
Networks, but as a vivid foodie I decided to take a break from academia =
and team up with my brother in order to turn my passion for yogurt and =
desserts into a business. This is how Yogoo! Natural Frozen Yogurt was =
born.<br>
<br>
Yogoo! Natural Frozen Yogurt is a premium natural frozen yogurt brand =
that provides a range of high-quality, low-fat frozen yogurt products =
through a growing network of shopping mall kiosks.<br>
<br>
We have been operating in the UK for the last six months and it's been =
going really well! It seems people really love the product."
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;"><br>
<span style=3D"font-family:tahoma,verdana,segoe,sans-serif">Why go =
global?</span></h2>
<br>
"A significant proportion =E2=80=93 around 45% =E2=80=93 of our =
customers are of either Asian or Middle Eastern origin, which led to us =
launching our first kiosk in the UK as an opportunity to explore what =
Asian and Middle Eastern communities think about the unique taste of =
Yogoo! This is how we decided to go global.<br>
<br>
We have had amazing support from Virgin StartUp in the form of =
mentoring, access to a range of events and webinars, and more. While =
doing business in the UK is great and we are currently franchising out =
our business to other entrepreneurs in the UK, we felt that we also have =
an amazing opportunity to scale up and take Yogoo! global. Alongside the =
customer feedback, there is also a perceived seasonality of businesses =
like ours in the UK, as well as the uncertainty around Brexit and slow =
growth in the retail sector on which we depend heavily, served as a =
wake-up call for us to think how we can future-proof our business by =
taking it international."<br>
<br>
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8629e28f88&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Find out how Yagoo! got on when they =
expanded internationally, as well as their advice for any entrepreneurs =
interested in growing their business abroad.</a>
</td>
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18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
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style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
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15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"READ =
THE WHOLE STORY" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D523b665121&e=3Dd4e40c46c7" target=3D"_blank" =
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100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ THE WHOLE =
STORY</a>
</td>
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valign=3D"top">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D725664aee5&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
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<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/57b=
1a87f-ac83-4f7c-a4f3-fbc8b750fe28.jpg" style=3D"max-width: =
600px;padding-bottom: 0;display: inline !important;vertical-align: =
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</a>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
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<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h2 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: 'Merriweather Sans', 'Helvetica =
Neue', Helvetica, Arial, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;text-align: left;">CrowdBoost is back!</h2>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Are you interested in =
launching an equity crowdfunding campaign? Our accelerator could be =
perfect to get you ready to raise.</strong></p>
Equity crowdfunding can be a great way of raising that much needed =
financing for your business, whilst simultaneously getting you new =
customers, brand ambassadors and tribe members. Crowdfunding is a =
fantastic alternative to more traditional routes such as Angel or VC =
investment, however is not for everyone, and requires commitment and a =
lot of preparation.<br>
<br>
That's why at Virgin StartUp, we launched CrowdBoost, a 7-week =
accelerator for companies looking to launch an equity crowdfunding =
campaign.
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;"><br>
Tell me more =F0=9F=A4=94</h2>
<br>
Through masterclasses and 1-2-1 sessions, you will receive guidance to =
get everything setup for your campaign, including, but not limited to:
<ul>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"> Understanding =
investor hot buttons</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"> Applying for =
EIS/SEIS</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"> Script writing =
and shooting your pitch video</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"> Financial =
forecasts and valuation considerations</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"> Creating a =
concise and effective pitch deck and executive summary document</li>
</ul>
Interested? Click the link below to find out more and apply to the next =
cohort.<br>
<br>
<strong>CrowdBoost runs from February - April 2019 in London and =
applications close in January. </strong>
</td>
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<![endif]-->
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<![endif]-->
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align=3D"center">
<a class=3D"mcnButton " title=3D"FIND =
OUT MORE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D26bcb2fb2c&e=3Dd4e40c46c7" target=3D"_blank" =
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100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">FIND OUT MORE</a>
</td>
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</table>
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</tbody>
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<![endif]-->
=09
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<span style=3D"color:#000000"><span =
style=3D"font-family:tahoma,verdana,segoe,sans-serif"><strong>That's =
your lot for now! Remember, hit reply to get in touch. =
=F0=9F=99=8C</strong><br>
<br>
Joe<br>
<br>
<strong>Joe Kenyon</strong><br>
Virgin StartUp</span><br>
<br>
<img data-file-id=3D"477201" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/bd7=
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40px;height: 40px;margin: 0px;outline: none;text-decoration: =
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height=3D"40"></span>
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