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Reply-To: <mailout@blackmagicdesign.com>
From: "Grant Petty" <mailout@blackmagicdesign.com>
To: <vince@showfile.com>
Subject: Introducing Blackmagic RAW!
Date: Fri, 14 Sep 2018 11:00:41 -0000
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  <http://documents.blackmagicdesign.com/email/2018/4u2bf7od0qyr/blackmagic-raw/hero.jpg?_v=1527211247>



Hi,

I wanted to email you to give you an update on our new Blackmagic RAW file 
format that’s been made available today for our URSA Mini Pro cameras and 
DaVinci Resolve.

What is Blackmagic RAW

Blackmagic RAW is a modern codec we designed as a replacement for both RAW 
and video codecs, because we wanted it to be very easy to use, very fast and 
much higher quality.

We have a video that explains all about Blackmagic RAW if you would  like to 
watch it.

Faster and More Intelligent

Blackmagic RAW is much more intelligent than simple RAW container formats 
like the CinemaDNG format we have used in the past, because it understands 
the characteristics of the image sensor and the camera’s color science. This 
means we get much more cinematic images and the quality is much better for 
smaller file sizes.

Another big feature of Blackmagic RAW is how it's designed. We have done a 
partial de-mosaic in the camera, so that part of the processing pipeline has 
been hardware accelerated by the camera itself. This means Blackmagic RAW 
does not load up the software with lots of processing and so the result is 
incredibly fast playback and faster rendering.

You also get total control over RAW settings such as ISO, white balance, 
exposure, contrast, saturation and custom color spaces. Blackmagic RAW also 
includes extensive metadata support including user customizable sidecar 
metadata files, plus GPU and CPU acceleration, new Blackmagic Design 
Generation 4 Color Science, different encoding options for constant quality 
or constant bitrate and more.

Modern RAW Format

We designed Blackmagic RAW to be a replacement for both video and RAW 
formats. It’s really dramatically better than video codecs because the 
images don't suffer from the 4:2:2 video filtering. Plus compressing video 
is much more noticeable as image artifacts. But Blackmagic RAW is also 
better than other RAW formats such as CinemaDNG because it's a single file, 
is hardware accelerated by the camera so it's much faster, you also have all 
the color detail and you get full RAW adjustments.

Powerful Metadata

When it comes to metadata, Blackmagic RAW can embed metadata into the file 
itself, as well as add sidecar files that means users can add their own 
metadata. A good example of how this works, is you could record to 
Blackmagic RAW with camera settings, however when you do RAW adjustments in 
DaVinci Resolve, you can save that into the sidecar file  and all other 
software that reads the files will see those changes.

Where this is really powerful is when working in video gamma. If you select 
video gamma in the URSA Mini Pro camera, you will see video gamma if you 
edit the files. But it’s only the metadata in the file that’s telling the 
software that the files are video gamma. Underneath they are always film 
gamma. So if you ever want to color grade the images, you don't get clipped 
whites and blacks, and all that film dynamic range is there. When you pull 
up the blacks, or pull down the whites, all that detail will just appear!

Developer SDK Library

The good news is it’s easy to add Blackmagic RAW support into any software 
because we have bundled up all the downstream software processing into a 
single software library that's free for developers. This library is 
available on Mac, Windows and Linux and it means all the complexity of using 
Blackmagic RAW has been handled and reading sidecar files, setting RAW 
parameters and all the color science is included.

This ensures you get consistent images between different software 
applications and across operating system platforms. DaVinci Resolve 15.1 
also uses this library so any RAW settings changed in DaVinci Resolve will 
be seen by other software. We have also built a simple app called Blackmagic 
RAW Player that lets you review Blackmagic RAW files.

Cost and Availability

The good news is this update is free of charge. If you own a Blackmagic URSA 
Mini Pro camera then you can download a public beta for your camera that 
adds Blackmagic RAW and it also upgrades your camera to Generation 4 Color 
Science.

So you can start shooting in Blackmagic RAW immediately, we are also 
releasing a new version of DaVinci Resolve 15.1 today. This release has 
several new features, but most importantly, it includes support for 
Blackmagic RAW.

If you would like to play with some Blackmagic RAW sample files,  we have 
posted some camera original files on our web site. Please go to 
www.blackmagicdesign.com and select the URSA Mini Pro product page. You will 
see a new Blackmagic RAW tab that includes extra information, however on 
this page we have these camera original files to download.

You can also download the Blackmagic RAW Player from this page and it lets 
you play the files. Perhaps you can download DaVinci Resolve and do some 
test color grades on the files. You will be able to go to the camera tab in 
the primary color corrector area and see the RAW settings. You can even save 
sidecar files.

If you want to add Blackmagic RAW support to your own software, the 
Blackmagic RAW Developer SDK is also available on this page and it includes 
sample code so you can see how to use the library.

Please check out our web site for more information. I am personally very 
excited by Blackmagic RAW and the feedback from the beta testers has been 
incredible. I was playing some Blackmagic RAW clips yesterday and then 
realized I was playing them from an old USB mechanical hard disk. I cannot 
play 4K video files off this disk, but I could play 4.6K Blackmagic RAW 
files perfectly. It’s quite amazing how good the pictures look at small file 
sizes. It’s very exciting.

I hope this gives you a good update on what Blackmagic RAW is and how it 
works. We look forward to discovering what you can do with it!

Regards



  <http://documents.blackmagicdesign.com/email/2018/4u2bf7od0qyr/blackmagic-raw/signature.jpg?_v=1527211247>


Grant Petty

CEO

Blackmagic Design Pty Ltd



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Arial, =
sans-serif;font-size:16px;line-height:28px;text-align:left;max-width:600p=
x;"><p>Hi,</p>
                        <p>I wanted to email you to give you an update =
on our new Blackmagic RAW file format that=E2=80=99s been made available =
today for&nbsp;our URSA Mini Pro cameras and DaVinci&nbsp;Resolve.</p>
                        <p><strong>What is =
Blackmagic&nbsp;RAW</strong></p>
                        <p>Blackmagic RAW is a&nbsp;modern codec we =
designed as a&nbsp;replacement for both RAW and video codecs, because we =
wanted it to be very easy to use, very fast and much =
higher&nbsp;quality.</p>
                        <p>We have a&nbsp;video that explains all about =
Blackmagic RAW if you would=E2=80=A8 like to <a =
href=3D"http://email.blackmagicdesign.com/wf/click?upn=3D84VFQ7FyCImTWmhx=
nWvzF6g8uDyCt99lEft-2FPcUiNXVylNHUkaSurwZUUFHujgDuDzalmuMfaGYIXlPVTi-2Bb1=
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3hs5px1zLKUc7y9K9M0n8tK-2FU-2F7pV26DdUxkXZm-2BJISIy8MyO8nxLVIT0SrWeSgT1qp=
eJDJY18QKWtyBifKG1FYA-2FBJFU4QyqZ2-2BycftgQ8V9xYzu-2BzULfeqaAWS4d-2Fs23b4=
GcG-2BI1fR-2BxU6-2Fu4Tb-2BIiFnHZivs7tn3x4H1Qfpqnt9sOpIo">watch =
it</a>.</p>
                        <p><strong>Faster and =
More&nbsp;Intelligent</strong></p>
                        <p>Blackmagic RAW is much more intelligent than =
simple RAW container formats like the CinemaDNG format we have used in =
the past, because it understands the characteristics of the image sensor =
and the camera=E2=80=99s color science. This means we get much more =
cinematic images and the quality is much better for smaller =
file&nbsp;sizes.</p>
                        <p>Another big feature of Blackmagic RAW is how =
it's designed. We&nbsp;have done a&nbsp;partial de-mosaic in the camera, =
so that part of the processing pipeline has been hardware accelerated by =
the camera itself. This means Blackmagic RAW does not load up the =
software with lots of processing and so the result is incredibly fast =
playback and faster&nbsp;rendering.</p>
                        <p>You also get total control over RAW settings =
such as ISO, white balance, exposure, contrast, saturation and custom =
color spaces. Blackmagic RAW also includes extensive metadata support =
including user customizable sidecar metadata files, plus GPU and CPU =
acceleration, new Blackmagic Design Generation 4 Color Science, =
different encoding options for constant quality or constant bitrate =
and&nbsp;more.</p>
                        <p><strong>Modern RAW&nbsp;Format</strong></p>
                        <p>We designed Blackmagic RAW to be =
a&nbsp;replacement for both video and RAW formats. It=E2=80=99s really =
dramatically better than video codecs because the images don't suffer =
from the 4:2:2 video filtering. Plus compressing video is much more =
noticeable as image artifacts. But Blackmagic RAW is also better than =
other RAW formats such as CinemaDNG because it's a&nbsp;single file, =
is&nbsp;hardware accelerated by the camera so it's much faster, you also =
have all the color detail and you get full RAW&nbsp;adjustments.</p>
                        <p><strong>Powerful&nbsp;Metadata</strong></p>
                        <p>When it comes to metadata, Blackmagic RAW can =
embed metadata into the file itself, as well as add sidecar files that =
means users can add their own metadata. A&nbsp;good example of&nbsp;how =
this works, is you could record to Blackmagic RAW with camera settings, =
however when you do RAW adjustments in DaVinci Resolve, you can save =
that into the sidecar file=E2=80=A8 and all other software that reads =
the files will see those&nbsp;changes.</p>
                        <p>Where this is really powerful is when working =
in video gamma. If&nbsp;you select video gamma in the URSA Mini Pro =
camera, you will see video gamma if you edit the files. =
But&nbsp;it=E2=80=99s only the metadata in the file that=E2=80=99s =
telling the software that the files are video gamma. Underneath they are =
always film gamma. So&nbsp;if you ever want to color grade the images, =
you don't get clipped whites and blacks, and all that film dynamic range =
is there. When you pull up the blacks, or pull down the whites, all that =
detail will just&nbsp;appear!</p>
                        <p><strong>Developer =
SDK&nbsp;Library</strong></p>
                        <p>The good news is it=E2=80=99s easy to add =
Blackmagic RAW support into any software because we have bundled up all =
the downstream software processing into a&nbsp;single software library =
that's free for developers. This library is available on Mac, Windows =
and Linux and it means all the complexity of using Blackmagic RAW has =
been handled and reading sidecar files, setting RAW parameters and all =
the color science is&nbsp;included.</p>
                        <p>This ensures you get consistent images =
between different software applications and across operating system =
platforms. DaVinci Resolve 15.1 also uses this library so any RAW =
settings changed in DaVinci Resolve will be seen by other software. =
We&nbsp;have also built a&nbsp;simple app called Blackmagic RAW Player =
that lets you review Blackmagic RAW&nbsp;files.</p>
                        <p><strong>Cost =
and&nbsp;Availability</strong></p>
                        <p>The good news is this update is free of =
charge. If&nbsp;you own a&nbsp;Blackmagic URSA Mini Pro camera then you =
can download a&nbsp;public beta for your camera that adds Blackmagic RAW =
and it&nbsp;also upgrades your camera to Generation 4 Color Science.</p>
                        <p>So you can start shooting in Blackmagic RAW =
immediately, we are also releasing a&nbsp;new version of DaVinci Resolve =
15.1 today. This release has several new features, but most importantly, =
it&nbsp;includes support for Blackmagic&nbsp;RAW.</p>
                        <p>If you would like to play with some =
Blackmagic RAW sample files,=E2=80=A8 we have posted some camera =
original files on our web site. Please go to <a =
href=3D"http://email.blackmagicdesign.com/wf/click?upn=3D84VFQ7FyCImTWmhx=
nWvzF6g8uDyCt99lEft-2FPcUiNXXPQh1C6YGhX-2FBKXn0gTQgA_YSiyhc5F60azU-2BH48P=
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cBhIftLYMEy9Owfb4pl3pDItvEobLp0Z0mzE-2Fw2HmXhXyfJPQpX48ihrtF6v7OJip6aRENg=
3eoQKI4rGhJrC5RgBOfSzGJH">www.blackmagicdesign.com</a> and select the =
URSA Mini Pro product page. You&nbsp;will see a&nbsp;new Blackmagic RAW =
tab that includes extra information, however on this page we have these =
camera original files to&nbsp;download.</p>
                        <p>You can also download the Blackmagic RAW =
Player from this page and it lets you play the files. Perhaps you can =
download DaVinci Resolve and do some test color grades on the files. =
You&nbsp;will be able to go to the camera tab in the primary color =
corrector area and see the RAW settings. You&nbsp;can even save =
sidecar&nbsp;files.</p>
                        <p>If you want to add Blackmagic RAW support to =
your own software, the Blackmagic RAW Developer SDK is also available on =
this page and it includes sample code so you can see how to&nbsp;use =
the&nbsp;library.</p>
                        <p>Please check out our web site for more =
information. I&nbsp;am personally very excited by Blackmagic RAW and the =
feedback from the beta testers has been incredible. I&nbsp;was playing =
some Blackmagic RAW clips yesterday and then realized I&nbsp;was playing =
them from an old USB mechanical hard disk. I&nbsp;cannot play 4K video =
files off this disk, but I&nbsp;could play 4.6K Blackmagic RAW files =
perfectly. It=E2=80=99s quite amazing how good the pictures look at =
small file sizes. It=E2=80=99s very&nbsp;exciting.</p>
                        <p>I hope this gives you a&nbsp;good update on =
what Blackmagic RAW is&nbsp;and how it works. We&nbsp;look forward to =
discovering what you can do with&nbsp;it!</p>
                        <p>Regards</p></div></td></tr><tr><td =
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