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Reply-To: "Simon Chapple" <simon.chapple@total-seo.co.uk>
From: "Simon Chapple" <simon.chapple@total-seo.co.uk>
Sender: " Simon Chapple " <simon.chapple=total-seo.co.uk@mlsend.com>
To: <vince@showfile.com>
Subject: Is your business ready for GDPR?
Date: Fri, 20 Apr 2018 10:30:43 -0000
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Is your business ready for GDPR? Can't see images? Click here...
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Is your business ready for GDPR?
GDPR is coming on 25th May 2018 and you need to make sure your business is
ready, below is an excerpt from our latest blog post to help you understand
more about GDPR, you can read the full article here
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.
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Why You Need to Care About GDPR
Every time you collect an email address, a name, home address or phone
number, you are obtaining someone’s personal data. If any of those people
are citizens of the European Union, you must adhere to the new rules.
The GDPR was developed to modernise the current EU data protection laws with
a stronger focus on an individual’s rights and privacy. While some of the
legislation is stricter and the penalties for non-compliance are tougher,
the ultimate goal is to improve trust in the digital ecosystem.
To that end, EU citizens will have several new rights to help them take more
control of their own data. Here are the most important user rights:
1. Right to be forgotten gives someone the power to ask a company to delete
ALL of the data that is associated with that person. This requires you to
provide more than an unsubscribe button. If a user makes a request, you must
delete all the data stored in your databases and anything else associated
with the user.
2. Right of access allows your subscribers to ask exactly how you are using
their data and for what purposes. If a request is made, you’ll need to
provide a personal data report at no cost to them.
3. Breach Notification is mandatory under the GDPR, which means you have 72
hours from becoming aware of the breach to notify customers.
4. Right of portability lets people request their data, which means you
would need to download a file of all their data in a ‘commonly used and
machine-readable format’.It will no longer be allowed to auto opt someone in
to your newsletter or email database, they need to specifically tick a box
or give some other form of consent for this.
Now that each individual has the power to request or delete their data, you
need to think about what data you really need and what data you can live
without. The more data you collect, the more documentation and management is
required to quickly address a data request.
If you prefer to collect a lot of customer data for your marketing
initiatives, it’s important to note that the GDPR definition of personal
data is far-reaching and includes things like behavioural data, IP
addresses, biometric and financial data to name a few. Basically, anything
linked to the individual is personal data.
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About the Author:
Simon Chapple is a Director at Total SEO
<http://click.mlsend.com/link/c/YT04NzM3MDI0MDczMTY0NDAxMDEmYz1yN24zJmU9MzY0NzczNzUmYj0xNzA0NTA0MjYmZD1mOWI5cTdx.0ZeXWCf5Mz9SeG5LkLK3O8Ey3nq1KcSfRjinEZanEh0>
& Marketing Limited, he founded the company 12 years ago and has helped
hundreds of businesses get more visible in searches. Simon is highly skilled
in all aspects of SEO, website user experience and helping businesses grow
to reach their full potential.
Total SEO & Marketing Ltd
2 Alexandra Terrace
Aldershot
Hampshire, GU11 3HU
Telephone: 01252 329160
Website: www.total-seo.co.uk
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Is your business ready for GDPR?
</h1>
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class=3D"mlContentContainer" style=3D"padding: 5px 50px 5px 50px; =
font-family: Arial; font-size: 13px; color: #000000; line-height: =
22px;">
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;">GDPR is coming on=C2=A025th May 2018=C2=A0and you =
need to make sure your business is ready, below is an excerpt from our =
latest blog post to help you understand more about GDPR, you can read =
the full article=C2=A0<strong><a =
href=3D"http://click.mlsend.com/link/c/YT04NzM3MDI0MDczMTY0NDAxMDEmYz1yN2=
4zJmU9MzY0NzczNzUmYj0xNzA0NTAzODgmZD10N2MxcTJo.naMiv-xr2KcejmKt09ko8yS-HF=
BQfziMKn8b7UJ365U" data-link-id=3D"170450388" target=3D"_blank" =
style=3D"color: #00a154; text-decoration: =
underline;">here</a></strong>.</p>
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color: #00a154; text-align: left;"> =
Why You Need to Care =
About GDPR =
</h2>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;">Every time you collect an email address, a name, =
home address or phone number, you are obtaining someone=E2=80=99s =
personal data. If any of those people are citizens of the European =
Union, you must adhere to the new rules.=C2=A0</p>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;">The GDPR was developed to modernise the current EU =
data protection laws with a stronger focus on an individual=E2=80=99s =
rights and privacy. While some of the legislation is stricter and the =
penalties for non-compliance are tougher, the ultimate goal is to =
improve trust in the digital ecosystem.</p>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;">To that end, EU citizens will have several new =
rights to help them take more control of their own data. Here are the =
most important user rights:</p>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;"><strong>1. Right to be forgotten</strong> gives =
someone the power to ask a company to delete ALL of the data that is =
associated with that person. This requires you to provide more than an =
unsubscribe button. If a user makes a request, you must delete all the =
data stored in your databases and anything else associated with the =
user.</p>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;"><strong>2. Right of access</strong> allows your =
subscribers to ask exactly how you are using their data and for what =
purposes. If a request is made, you=E2=80=99ll need to provide a =
personal data report at no cost to them.</p>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;"><strong>3. Breach Notification</strong> is mandatory =
under the GDPR, which means you have 72 hours from becoming aware of the =
breach to notify customers.</p>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;"><strong>4. Right of portability</strong> lets people =
request their data, which means you would need to download a file of all =
their data in a =E2=80=98commonly used and machine-readable =
format=E2=80=99.It will no longer be allowed to auto opt someone in to =
your newsletter or email database, they need to specifically tick a box =
or give some other form of consent for this.</p>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;">Now that each individual has the power to request or =
delete their data, you need to think about what data you really need and =
what data you can live without. The more data you collect, the more =
documentation and management is required to quickly address a data =
request.</p>
<p style=3D"margin: 0px 0px 10px 0px; =
line-height: 22px;">If you prefer to collect a lot of customer data for =
your marketing initiatives, it=E2=80=99s important to note that the GDPR =
definition of personal data is far-reaching and includes things like =
behavioural data, IP addresses, biometric and financial data to name a =
few. Basically, anything linked to the individual is personal data.</p>
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4zJmU9MzY0NzczNzUmYj0xNzA0NTA0MjYmZD1mOWI5cTdx.0ZeXWCf5Mz9SeG5LkLK3O8Ey3n=
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helping businesses grow to reach their full potential.</p>
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