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From: "Joe at Virgin StartUp" <joe@virginstartup.org>
To: <vince@showfile.com>
Subject: =?utf-8?Q?Do_you_know_your_customers=3F_Find?=
=?utf-8?Q?_out_how_to_get_inside_their_hea?=
=?utf-8?Q?ds_=F0=9F=A4=94?=
Date: Sat, 19 Jan 2019 07:06:06 -0000
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Plus: How to land the perfect pitch ⚾️
<https://mailchi.mp/virginstartup/500-launch-email-247825?e=d4e40c46c7>
Can't see any of our lovely images?
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=c7f0fd4e7b&e=d4e40c46c7>
Here's your latest roundup from
Virgin StartUp
Targeting your customers | How to pitch | StepUp is back
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=6172f15050&e=d4e40c46c7>
Find out how to reach your customers
Creating buyer personas can help you understand your target audience and
produce truly personalised content. We spoke to Salma Aboukar of BLNDIT
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=89b080670f&e=d4e40c46c7>
– a fast-growing cosmetics startup for makeup lovers – and found out why
customer research is so important.
Salma tells us that they have identified different audiences, and their
challenge is pitching their brand and creating content which caters to them.
"The rule of thumb is the more defined the audience, the better. Although
the term ‘target audience’ is somewhat vague, it can relate to a few
different things. For example, at BLNDIT our audience comprises of makeup
enthusiasts and those interested in social causes.
Therefore, we made sure our tone of voice, language and branding is
consistent with our audience. This is always at the forefront of our minds
when we are developing products, packaging and content."
Read the interview via the link below to find out what factors to take into
account when creating your customer personas, and how to use profiling to
target your audience effectively.
READ THE INTERVIEW
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=f1b4275ab3&e=d4e40c46c7>
Learn how to nail the perfect pitch with our sales expert
Our masterclass on how to pitch and present is taking place this month, and
tickets are available now.
Pitching your business is one of the most important skill to harness as an
entrepreneur. Pitching can be used to sell what you do, raise money or just
explain your business concisely. In this Masterclass we will help you become
a pitch pro with both your content and delivery.
About the Instructor
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=cc406aee52&e=d4e40c46c7>
Matt Doyle
Matt is the CEO and founder of Launchcloud, a B2B data collection and
automation tool for teams. Launchcloud is used by big brands like Coke, The
Woodland trust and Nintendo to collect market intelligence. Matt and the
Launchcloud team attended a Techstars based business accelerator in the USA
so are experts in intense pitching and hustling. Launchcloud is a Virgin
Startup funded business and Matt has continued to contribute at Virgin as an
ambassador, speaker, mentor and writer.
GET TICKETS
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=ab7b66c521&e=d4e40c46c7>
StepUp is coming up, and you can apply now.
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e098064c5d&e=d4e40c46c7>
Our free 2-day accelerator designed for London based startups looking to
scale takes place in March. You're invited to apply today!
If successful, you'll join an exclusive cohort of entrepreneurs over 2 days
at Virgin StartUp HQ to hear from a host of expert speakers and
entrepreneurs who have successfully scaled their start-ups in the last few
years. You'll also get the chance to network with prospective mentors and
investors.
APPLY NOW
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=5d7369e818&e=d4e40c46c7>
That's your lot for now! Remember, hit reply to get in touch. 🙌
Joe
Joe Kenyon
Virgin StartUp
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'Merriweather Sans', 'Helvetica Neue', Helvetica, Arial, =
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roundup from<br>
Virgin StartUp</h1>
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<![endif]-->
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valign=3D"top">
<div style=3D"text-align: center;"><span =
style=3D"color:#696969">Targeting your customers | How to pitch | StepUp =
is back</span></div>
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</a>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h1 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><span =
style=3D"font-family:tahoma,verdana,segoe,sans-serif">Find out how to =
reach your customers</span></h1>
<br>
<span =
style=3D"font-family:tahoma,verdana,segoe,sans-serif"><strong>Creating =
buyer personas can help you understand your target audience and produce =
truly personalised content. We spoke to Salma Aboukar of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D89b080670f&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">BLNDIT</a> =E2=80=93 a fast-growing =
cosmetics startup for makeup lovers =E2=80=93 and found out why customer =
research is so important. </strong><br>
<br>
Salma tells us that they have identified different audiences, and their =
challenge is pitching their brand and creating content which caters to =
them.</span>
<div style=3D"text-align: right;"><br>
<strong><span style=3D"font-family:tahoma,verdana,segoe,sans-serif">"The =
rule of thumb is the more defined the audience, the better. Although the =
term =E2=80=98target audience=E2=80=99 is somewhat vague, it can relate =
to a few different things. For example, at BLNDIT our audience comprises =
of makeup enthusiasts and those interested in social causes.<br>
<br>
Therefore, we made sure our tone of voice, language and branding is =
consistent with our audience. This is always at the forefront of our =
minds when we are developing products, packaging and =
content."</span></strong><br>
</div>
<div style=3D"text-align: left;"><span =
style=3D"font-family:tahoma,verdana,segoe,sans-serif">Read the interview =
via the link below to find out what factors to take into account when =
creating your customer personas, and how to use profiling to target your =
audience effectively. </span></div>
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align=3D"center">
<a class=3D"mcnButton " title=3D"READ =
THE INTERVIEW" =
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INTERVIEW</a>
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collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h1 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Learn how to nail the =
perfect pitch with our sales expert</h1>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><br>
<strong>Our masterclass on how to pitch and present is taking place this =
month, and tickets are available now. </strong><br>
<br>
Pitching your business is one of the most important skill to harness as =
an entrepreneur. Pitching can be used to sell what you do, raise money =
or just explain your business concisely. In this Masterclass we will =
help you become a pitch pro with both your content and delivery.</p>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, =
Arial, sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: left;"><br>
About the Instructor</h2>
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<![endif]-->
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valign=3D"top" align=3D"center" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dcc406aee52&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/0b3=
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</a>
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<table class=3D"mcnCaptionRightTextContentContainer" =
width=3D"264" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
align=3D"right" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnTextContent" valign=3D"top" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">
<span style=3D"font-size:16px"><span =
style=3D"font-family:tahoma,verdana,segoe,sans-serif"><strong>Matt =
Doyle</strong></span></span><br>
<br>
Matt is the CEO and founder of Launchcloud, a B2B data collection and =
automation tool for teams. Launchcloud is used by big brands like Coke, =
The Woodland trust and Nintendo to collect market intelligence. Matt and =
the Launchcloud team attended a Techstars based business accelerator in =
the USA so are experts in intense pitching and hustling. Launchcloud is =
a Virgin Startup funded business and Matt has continued to contribute at =
Virgin as an ambassador, speaker, mentor and writer.
</td>
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</td>
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</td>
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class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
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style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"GET =
TICKETS" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dab7b66c521&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">GET TICKETS</a>
</td>
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</table>
</td>
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</tbody>
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<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<h1 class=3D"null" style=3D"display: =
block;margin: 0;padding: 0;color: #202020;font-family: 'Merriweather =
Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">StepUp is coming up, and =
you can apply now.</h1>
<p style=3D"color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: left;margin: =
10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De098064c5d&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"><img data-file-id=3D"477393" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/097=
9a5ff-b46d-4a4c-8e98-9b60e3575402.jpg" style=3D"border: 0px;width: =
650px;height: 358px;margin: 0px;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" width=3D"650" =
height=3D"358"></a><br>
<br>
<br>
<strong>Our free 2-day accelerator designed for London based startups =
looking to scale takes place in March. You're invited to apply =
today!</strong><br>
<br>
If successful, you'll join an exclusive cohort of entrepreneurs over 2 =
days at Virgin StartUp HQ to hear from a host of expert speakers and =
entrepreneurs who have successfully scaled their start-ups in the last =
few years. You'll also get the chance to network with prospective =
mentors and investors.</p>
</td>
</tr>
</tbody></table>
<!--[if mso]>
</td>
<![endif]-->
<!--[if mso]>
</tr>
</table>
<![endif]-->
</td>
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnButtonBlockInner" valign=3D"top" align=3D"center">
<table class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-radius: =
3px;background-color: #CD0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody>
<tr>
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style=3D"font-family: Arial;font-size: 16px;padding: =
15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"middle" =
align=3D"center">
<a class=3D"mcnButton " title=3D"APPLY =
NOW" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D5d7369e818&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">APPLY NOW</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td class=3D"mcnTextBlockInner" style=3D"padding-top: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" valign=3D"top">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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<![endif]-->
=09
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" align=3D"left">
<tbody><tr>
<td class=3D"mcnTextContent" style=3D"padding: =
0px 18px 9px;color: #222222;font-family: Arial, "Helvetica =
Neue", Helvetica, sans-serif;font-size: 14px;font-style: =
normal;font-weight: normal;line-height: 150%;text-align: =
left;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;" =
valign=3D"top">
<span style=3D"color:#000000"><span =
style=3D"font-family:tahoma,verdana,segoe,sans-serif"><strong>That's =
your lot for now! Remember, hit reply to get in touch. =
=F0=9F=99=8C</strong><br>
<br>
Joe<br>
<br>
<strong>Joe Kenyon</strong><br>
Virgin StartUp</span><br>
<br>
<img data-file-id=3D"477201" =
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