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British Pubs Entrepreneurs - How To Make Social Media Work - Be Great At
Newsletters
View this email in your browser
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Here's your weekly roundup from Virgin StartUp
Whilst you're working hard on your own business, we're finding the stories
to inspire and tools to help you on your journey. Enjoy our latest roundup,
it shouldn't take you longer than 10 minutes to read!
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How The Classic British Pub is Trying to Survive Challenging Times 🍺
Imagining Britain without pubs is like thinking of France without its café
culture, New York City without yellow taxis or Tokyo without karaoke bars.
But this defining national cornerstone is under threat. According to the
Morning Advertiser, the U.K.’s leading trade newspaper for the pub sector,
two public houses now close their doors for good every day. Is the good old
British pub on its way to extinction?
We were really pleased to hear about ‘Pub is the Hub
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’ - a not-for-profit which advises pubs on providing a wide range of local
services and activities, from building shops, libraries and post offices, to
providing meals for local schools or the elderly. One pub in southwestern
England
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even introduced a community playground designed entirely by children,
featuring a bar serving mud and a ‘bug hotel’. Pub is the Hub claims to have
helped nearly 500 pubs across the U.K. offer 27 different services, helping
them stay afloat.
Adapting to changing environments and working out when and how to pivot your
business is an essential skill for any entrepreneur, and there are many
lessons to be learned from this example.
Read More
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Event: how to make social media work for your startup 📱
We're chuffed to be hosting this special event on 'How To Make Social Media
Work'
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for your startup next Tuesday evening in London! We've lined up some top
speakers - who've nailed social media for their business plus experts that
advise entrepreneurs on how to use social media effectively. We still have a
few tickets left for £10 each - grab them here!
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Speakers include:
Ben Jeffries, Founder at Influencer
Ben Jeffries is a 22-year-old entrepreneur, specialising in influencer
marketing and social media. At 15, Ben had already set up his first
business, Breeze, a clothing company of modest success born off the back of
a slang phrase him and his friends used to throw around. It was a small-time
business, but it provided the spark of inspiration that led Ben to drop out
of Bath University and build Influencer
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, one of the UK's largest influencer marketing companies. He's now 22.
Ben has led Influencer to become an industry-leading business in marketing's
hottest sector, raising their first round of investment on Crowdcube in
under 24 hours. Ben has since partnered up with YouTube sensation Caspar Lee
as a co-founder and appointed him CMO, whilst leading his team to close a
further £500k investment round for Influencer.
Hugh Thomas is the CEO and Co-Founder of Ugly Drinks
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Ugly produce 100% natural fruit flavoured sparkling waters with no sugar, no
sweetener, no calories and no artificial ingredients. They’re the perfect
healthy alternative to traditional fizzy drinks. Ugly is now stocked in over
2500+ UK retailers including Tesco and launched in the USA in May 2018.
Prior to starting Ugly, Hugh lead the UK marketing for coconut water brand,
Vita Coco, from its launch in the UK having started his career on the
marketing team at Heinz working on Heinz Beanz and Heinz Ketchup.
Corrie Jones, Social Media Consultant
Corrie Jones, Social Media Consultant
Corrie Jones is a freelance social media consultant and trainer based in
London. With years' of experience helping businesses both big and small to
manage, develop and grow their social media presence, Corrie has been
involved in some exciting projects with brands such as NatWest, the
Institute of Imagination and One Third Stories (funded by Virgin StartUp).
Corrie also hosts the weekly podcast, Self Made Women, where she interviews
inspiring women about how they got to where they are today and the advice
they would offer to others about running a business.
Read more
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How to improve your email newsletter ✅
We see a lot of entrepreneurs hit launch on their business. BOOM. Sell a
few products. OMG, THIS IS REALLY WORKING. Get a few hundred people register
on a newsletter. WE HAVE FANS. Send the first newsletter out. AWESOME. Fast
forward a few months and it's time for another weekly newsletter - now it
hits them. OH, REALLY 😫?
Yep, sending newsletters consistently can be a bit of a drag. They take
precious time to produce, can be super fiddly and on average only get a 20%
open rate and a 1/2% click rate. So how do you make sending newsletters
worthwhile?
We came across this blog
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=38539b3f9b&e=d4e40c46c7>
from adventurer, author and motivational speaker, Alastair Humphreys
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. He's cycled around the world, walked across India and rowed the Atlantic.
But it's his pursuit of the perfect newsletter that grabbed our attention.
He's been sending newsletters for 17 years and has 26,000 subscribers. He
sent a survey to this list and got 835 responses about how he can improve
his emails. In this blog,
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he shares the results and it's a great example of engaging your audience and
then learning from them.
Read More
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Upcoming Events:
May 22nd
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eetup: how to make social media work for your startup
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marketing strategy 101
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May 30th
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asterclass
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developing your social media strategy
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(London)
June 5th
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asterclass
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how to build a knockout brand (London)
June 6th
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asterclass
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how to mastermind an equity crowdfunding campaign
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June 14th
💯 Doing Business With Big Business
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(London)
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style=3D"display:none; font-size:0px; line-height:0px; max-height:0px; =
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mso-hide:all;">British Pubs Entrepreneurs=C2=A0 - How To Make Social =
Media Work - Be Great At Newsletters</span><!--<![endif]-->
<!--
-->
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<a =
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no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 0;padding-top: 9px;padding-bottom: 0;"><table =
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=09
<!--[if mso]>
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<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Here's your weekly =
roundup from Virgin StartUp</h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><em>Whilst you're working hard on your own =
business, we're finding the stories to inspire and tools to help you on =
your journey. Enjoy our latest roundup, it shouldn't take you longer =
than 10 minutes to read! </em></p>
</td>
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<!--[if mso]>
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<![endif]-->
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
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none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
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no-repeat;background-position: center;background-size: cover;border-top: =
0;border-bottom: 2px solid #EAEAEA;padding-top: 0;padding-bottom: =
9px;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">How The Classic British =
Pub is Trying to Survive Challenging =
Times =F0=9F=8D=BA </h1>
<p id=3D"94ae" name=3D"94ae" style=3D"margin: 10px 0;padding: =
0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">Imagining =
Britain without pubs is like thinking of France without its caf=C3=A9 =
culture, New York City without yellow taxis or Tokyo without karaoke =
bars. But this defining national cornerstone is under threat. According =
to the Morning Advertiser, the U.K.=E2=80=99s leading trade newspaper =
for the pub sector, two public houses now close their doors for good =
every day. Is the good old British pub on its way to extinction?<br>
<br>
We were really pleased to hear about <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dcc5b14c497&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">=E2=80=98Pub is the Hub</a>=E2=80=99 =
- a not-for-profit which advises pubs on providing a wide range of local =
services and activities, from building shops, libraries and post =
offices, to providing meals for local schools or the elderly. <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Db897a086c5&e=3Dd4e40c46c7" rel=3D"noopener =
noreferrer" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#2BAADF;font-weight: normal;text-decoration: underline;">One pub in =
southwestern England</a> even introduced a community playground =
designed entirely by children, featuring a bar serving mud and a =
=E2=80=98bug hotel=E2=80=99. Pub is the Hub claims to have helped nearly =
500 pubs across the U.K. offer 27 different services, helping them stay =
afloat.<br>
<br>
Adapting to changing environments and working out when and how to pivot =
your business is an essential skill for any entrepreneur, and there are =
many lessons to be learned from this example.</p>
</td>
</tr>
</tbody></table>
<!--[if mso]>
</td>
<![endif]-->
<!--[if mso]>
</tr>
</table>
<![endif]-->
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<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mcnButtonContentContainer" style=3D"border-collapse: separate =
!important;border-radius: 3px;background-color: =
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0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
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class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D9e72a36b08&e=3Dd4e40c46c7" target=3D"_blank" =
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100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<!--[if mso]>
<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
<tr>
<![endif]-->
=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">Event: how to make social =
media work for your startup =F0=9F=93=B1 </h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">We're chuffed to be hosting this special event =
on '<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D079e585e54&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">How To Make Social Media Work'</a> =
for your startup next Tuesday evening in London! We've lined up some top =
speakers - who've nailed social media for their business plus experts =
that advise entrepreneurs on how to use social media effectively. We =
still have a few tickets left for =C2=A310 each - <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd177c1d5e9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">grab them here! </a><br>
<br>
<strong>Speakers include:</strong></p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><strong>Ben Jeffries, Founder =
at Influencer</strong></p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">Ben Jeffries is a 22-year-old =
entrepreneur, specialising in influencer marketing and social =
media. At 15, Ben had already set up his first business, Breeze, a =
clothing company of modest success born off the back of a slang phrase =
him and his friends used to throw around. It was a small-time business, =
but it provided the spark of inspiration that led Ben to drop out of =
Bath University and build <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd18bd36fcb&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Influencer</a>, one of the UK's =
largest influencer marketing companies. He's now 22.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">Ben has led Influencer to become an =
industry-leading business in marketing's hottest sector, raising their =
first round of investment on Crowdcube in under 24 hours. Ben has since =
partnered up with YouTube sensation Caspar Lee as a co-founder and =
appointed him CMO, whilst leading his team to close a further =C2=A3500k =
investment round for Influencer.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><strong>Hugh Thomas is the CEO and Co-Founder =
of <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D497ea65b02&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Ugly Drinks</a></strong><br>
<br>
Ugly produce 100% natural fruit flavoured sparkling waters with no =
sugar, no sweetener, no calories and no artificial ingredients. =
They=E2=80=99re the perfect healthy alternative to traditional fizzy =
drinks. Ugly is now stocked in over 2500+ UK retailers including Tesco =
and launched in the USA in May 2018. Prior to starting Ugly, Hugh lead =
the UK marketing for coconut water brand, Vita Coco, from its launch in =
the UK having started his career on the marketing team at Heinz working =
on Heinz Beanz and Heinz Ketchup.<br>
Corrie Jones, Social Media Consultant<br>
<br>
<strong>Corrie Jones, Social Media Consultant</strong><br>
<br>
Corrie Jones is a freelance social media consultant and trainer based in =
London. With years' of experience helping businesses both big and small =
to manage, develop and grow their social media presence, Corrie has been =
involved in some exciting projects with brands such as NatWest, the =
Institute of Imagination and One Third Stories (funded by Virgin =
StartUp). Corrie also hosts the weekly podcast, Self Made Women, where =
she interviews inspiring women about how they got to where they are =
today and the advice they would offer to others about running a =
business.</p>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mcnButtonContentContainer" style=3D"border-collapse: separate =
!important;border-radius: 3px;background-color: =
#D11919;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
more" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0d3e71d8cf&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read more</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"display: block;margin: =
0;padding: 0;color: #202020;font-family: Helvetica;font-size: =
26px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;">How to improve your email =
newsletter =E2=9C=85 </h1>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">We see a lot of entrepreneurs hit launch on =
their business. BOOM. Sell a few products. OMG, THIS IS REALLY =
WORKING. Get a few hundred people register on a newsletter. WE HAVE =
FANS. Send the first newsletter out. AWESOME. Fast forward a few months =
and it's time for another weekly newsletter - now it hits them. OH, =
REALLY =F0=9F=98=AB?<br>
<br>
Yep, sending newsletters consistently can be a bit of a drag. They take =
precious time to produce, can be super fiddly and on average only get a =
20% open rate and a 1/2% click rate. So how do you make sending =
newsletters worthwhile?<br>
<br>
We came across <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D38539b3f9b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">this blog</a> from adventurer, =
author and motivational speaker, <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dbfa5ede3c4&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Alastair Humphreys</a>. He's cycled =
around the world, walked across India and rowed the Atlantic. But it's =
his pursuit of the perfect newsletter that grabbed our =
attention. <br>
<br>
He's been sending newsletters for 17 years and has 26,000 subscribers. =
He sent a survey to this list and got 835 responses about how he can =
improve his emails. In <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D028091884f&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">this blog,</a> he shares the results =
and it's a great example of engaging your audience and then =
learning from them.</p>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mcnButtonContentContainer" style=3D"border-collapse: separate =
!important;border-radius: 3px;background-color: =
#DD2929;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read =
More" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Deab533fc6f&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">Read More</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnImageBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: =
9px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;" class=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" =
style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" =
style=3D"padding-right: 9px;padding-left: 9px;padding-top: =
0;padding-bottom: 0;text-align: center;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2f26fb017a&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/e46=
89a26-3613-4f29-901a-23376c9a597d.jpg" width=3D"564" style=3D"max-width: =
600px;padding-bottom: 0;display: inline !important;vertical-align: =
bottom;border: 0;height: auto;outline: none;text-decoration: =
none;-ms-interpolation-mode: bicubic;" class=3D"mcnImage">
</a>
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</td>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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<table align=3D"left" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"100%" style=3D"width:100%;">
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<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: =
Helvetica;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;"><font color=3D"#000000" =
size=3D"5"><strong>Upcoming Events:</strong></font></h1>
<br>
<br>
<strong>May 22nd</strong><br>
=F0=9F=93=B1 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dac1d00ebd9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df9f6bb604c&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">eetup: how to make social media work =
for your startup</a> (London)<br>
<br>
<strong>May 29th</strong><br>
=F0=9F=97=A3 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D3cb503f8d2&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D226c5ffeab&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd3403fc09a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D319c851a41&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">marketing strategy 101</a> =
(London)<br>
<br>
<strong>May 30th</strong><br>
=F0=9F=93=B1 <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D6028426540&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Df3b231aba1&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7bff977328&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">: </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7ef0d0e915&e=3Dd4e40c46c7" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">developing your social media =
strategy</a> (London)<br>
<br>
<strong>June 5th</strong><br>
=F0=9F=91=8A <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D6b751b4c6b&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Ded67562076&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D590c28c091&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">:</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D0428a480f9&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> how to build a knockout =
brand</a> (London)<br>
<br>
<strong>June 6th</strong><br>
=F0=9F=91=A8=E2=80=8D=F0=9F=91=A9=E2=80=8D=F0=9F=91=A7=E2=80=8D=F0=9F=91=A6=
<a =
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ab9f76e7f4db2e0500c&id=3De51393df05&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">M</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dae51bacb27&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">asterclass</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dd455094060&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">:</a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Def5e12d678&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;"> how to </a><a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D4752b870fb&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">mastermind an equity crowdfunding =
campaign</a> (London)<br>
<br>
<strong>June 14th</strong><br>
=F0=9F=92=AF <a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D8147782a5e&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #2BAADF;font-weight: =
normal;text-decoration: underline;">Doing Business With Big =
Business</a> (London)
</td>
</tr>
</tbody></table>
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<![endif]-->
</td>
</tr>
</tbody>
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<a class=3D"mcnButton " title=3D"More =
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href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
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<tr>
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