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Subject: =?UTF-8?Q?5_Tips_To_Creating_The_Perfect_P?=
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Date: Fri, 3 May 2019 10:00:35 +0100
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PLUS: How to run a successful crowdfunding campaign 🚀
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Your latest update from Virgin StartUp!
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Our top 5 tips for creating a killer pitch deck 📈
No matter what business you're in or where you are in your start-up journey,
one thing that all founders need is a good pitch deck.
Pitching is essential to any entrepreneurs skillset, and understanding what
makes a compelling pitch deck and how to use it can be the difference
between making a sale, getting an investor onboard or simply just engaging
an audience.
Now, we know how painstaking spending hours pouring over PowerPoint can be,
but the sore back and poor posture can be worth it, especially if it hits
the right note with a potential investor.
Given the amount of advice and information out there, we thought we'd cut
through the noise with some advice backed up by research from Harvard
Business School. So, here are our top tips to create a compelling pitch
deck:
1. Don't limit yourself to just one. It would be so much easier to have a
one-size-fits-all deck, but this approach simply doesn’t work...read more
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e8b9e747b2&e=d4e40c46c7>
2. Get your deck in order. Your Investor Deck must be in the right order for
it to be effective. It can mirror the order of your Presentation Deck, which
makes things a little easier...read more
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=e69401a186&e=d4e40c46c7>
3. Don't neglect the human angle. Most investor guides out there tell you
how to influence an investor’s rational decision making. However, just like
you, investors are people and so their investment decisions are ultimately
emotional ones...read more
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=248157af22&e=d4e40c46c7>
4. Make it about them. When you communicate your pitch, do it from the
perspective of the investor and not yourself. It’s not an easy job, even for
professional marketers, but there are a few ideas to help...read more
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5. Personalise your deck. When you’re meeting an investor, do your research
and cater your pitch materials to them...read more
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READ THE FULL ARTICLE
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Coming up: How to make your brand famous through PR 📰
As a start-up, understanding how to navigate the world of PR to get some
positive coverage of your business can be hard work. That's why we created
this masterclass for you, to demystify the world of PR and give you
practical help to ensure that the right people are talking about your brand.
About the instructor
<https://virginstartup.us12.list-manage.com/track/click?u=6e873aab9f76e7f4db2e0500c&id=7e82a7059f&e=d4e40c46c7>
Chantal Cooke
Chantal Cooke is an award-winning journalist and broadcaster – turned PR
guru. She has worked as journalist and presenter for the BBC, commercial
radio, national newspapers and magazines for over 25 years.
She has reported from Bosnia and Northern Ireland, and written travel
articles for a variety of publications including the Independent on Sunday.
In 2002 she set up the UK’s first ethical radio station; PASSION for the
PLANET. The station, which broadcast on DAB and via the Internet, picked up
a number of awards and attracted an audience of over 100k. During that time
Chantal interviewed over 6,000 people. In 2010 Chantal founded Panpathic
Communications – a boutique PR agency specialising in working with small
business and authors.
TICKETS
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Events coming up 🎟
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Masterclass
How to make your brand famous through PR
Get your start-up noticed by the media
£35
TICKETS
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Masterclass
How to build a knockout brand
Our most popular masterclass is back
£35
TICKETS
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Masterclass
How to Mastermind an Equity CrowdFunding Campagin
Get your start-up ready to raise
£35
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<![endif]-->
<table style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
class=3D"mcnTextContentContainer" width=3D"100%" cellspacing=3D"0" =
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<td class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
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<h1 style=3D"text-align: center;display: =
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Virgin StartUp!</h1>
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3Dae7da55ec6&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"How =
to pitch" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/005=
581a5-5241-4219-b038-0d5f58ccc796.jpg" width=3D"564" style=3D"max-width: =
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</a>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnTextBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
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style=3D"padding-top: 9px;mso-line-height-rule: =
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;">
<h1 style=3D"text-align: center;display: =
block;margin: 0;padding: 0;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 26px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;">Our top 5 tips for =
creating a killer pitch deck =F0=9F=93=88</h1>
<br>
No matter what business you're in or where you are in your start-up =
journey, one thing that all founders need is a good pitch =
deck. <br>
<br>
Pitching is essential to any entrepreneurs skillset, and understanding =
what makes a compelling pitch deck and how to use it can be the =
difference between making a sale, getting an investor onboard or simply =
just engaging an audience. <br>
<br>
Now, we know how painstaking spending hours pouring over PowerPoint can =
be, but the sore back and poor posture can be worth it, especially if it =
hits the right note with a potential investor. <br>
<br>
Given the amount of advice and information out there, we thought we'd =
cut through the noise with some advice backed up by research from =
Harvard Business School. So, here are our top tips to create a =
compelling pitch deck:<br>
<br>
1. <strong>Don't limit yourself to just one.</strong> It would be =
so much easier to have a one-size-fits-all deck, but this approach =
simply doesn=E2=80=99t work...<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De8b9e747b2&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">read more</a><br>
<br>
2. <strong>Get your deck in order. </strong>Your Investor Deck must =
be in the right order for it to be effective. It can mirror the order of =
your Presentation Deck, which makes things a little easier...<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3De69401a186&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">read more</a><br>
<br>
3. <strong>Don't neglect the human angle. </strong>Most investor =
guides out there tell you how to influence an investor=E2=80=99s =
rational decision making. However, just like you, investors are people =
and so their investment decisions are ultimately emotional ones...<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D248157af22&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">read more</a><br>
<br>
4. <strong>Make it about them. </strong>When you communicate your =
pitch, do it from the perspective of the investor and not yourself. =
It=E2=80=99s not an easy job, even for professional marketers, but there =
are a few ideas to help...<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D2094addb8a&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">read more</a><br>
<br>
5. <strong>Personalise your deck. </strong>When you=E2=80=99re =
meeting an investor, do your research and cater your pitch materials to =
them...<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D19f977957e&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #f00000;font-weight: =
normal;text-decoration: underline;">read more</a>
</td>
</tr>
</tbody></table>
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<![endif]-->
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</table>
<![endif]-->
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<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: =
18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
valign=3D"top" align=3D"center" class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"mcnButtonContentContainer" =
style=3D"border-collapse: separate !important;border-top-left-radius: =
3px;border-top-right-radius: 3px;border-bottom-right-radius: =
3px;border-bottom-left-radius: 3px;background-color: =
#CC0000;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" =
class=3D"mcnButtonContent" style=3D"font-family: Arial;font-size: =
16px;padding: 15px;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ =
THE FULL ARTICLE" =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D12acc373c3&e=3Dd4e40c46c7" target=3D"_blank" =
style=3D"font-weight: bold;letter-spacing: normal;line-height: =
100%;text-align: center;text-decoration: none;color: =
#FFFFFF;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;display: block;">READ THE FULL =
ARTICLE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table class=3D"mcnDividerBlock" style=3D"min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
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width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
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</tbody></table>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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<td valign=3D"top" class=3D"mcnTextBlockInner" =
style=3D"padding-top: 9px;mso-line-height-rule: =
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=09
<!--[if mso]>
<td valign=3D"top" width=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"max-width: 100%;min-width: =
100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: =
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" =
width=3D"100%" class=3D"mcnTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"padding-top: 0;padding-right: 18px;padding-bottom: =
9px;padding-left: 18px;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: Tahoma, Verdana, =
Segoe, sans-serif;font-size: 16px;line-height: 150%;text-align: left;">
<h2 class=3D"null" style=3D"text-align: =
center;display: block;margin: 0;padding: 0;color: #202020;font-family: =
Tahoma, Verdana, Segoe, sans-serif;font-size: 22px;font-style: =
normal;font-weight: bold;line-height: 125%;letter-spacing: =
normal;">Coming up: How to make your brand famous through PR =
=F0=9F=93=B0</h2>
<br>
As a start-up, understanding how to navigate the world of PR to get some =
positive coverage of your business can be hard work. That's why we =
created this masterclass for you, to demystify the world of PR and give =
you practical help to ensure that the right people are talking about =
your brand.<br>
<h2 class=3D"null" style=3D"display: block;margin: 0;padding: 0;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
22px;font-style: normal;font-weight: bold;line-height: =
125%;letter-spacing: normal;text-align: left;"><strong>About the =
instructor</strong></h2>
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align=3D"center" valign=3D"top" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a =
href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873a=
ab9f76e7f4db2e0500c&id=3D7e82a7059f&e=3Dd4e40c46c7" title=3D"" =
class=3D"" target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<img alt=3D"" =
src=3D"https://gallery.mailchimp.com/6e873aab9f76e7f4db2e0500c/images/374=
77b34-bb15-4a2b-891f-af12780a1f22.png" width=3D"233" style=3D"max-width: =
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align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"264" style=3D"border-collapse: collapse;mso-table-lspace: =
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" =
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">
<h2 style=3D"display: block;margin: 0;padding: =
0;color: #202020;font-family: Tahoma, Verdana, Segoe, =
sans-serif;font-size: 22px;font-style: normal;font-weight: =
bold;line-height: 125%;letter-spacing: normal;text-align: =
left;"><strong>Chantal Cooke</strong></h2>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Tahoma, Verdana, Segoe, sans-serif;font-size: =
16px;line-height: 150%;text-align: left;">Chantal Cooke is an =
award-winning journalist and broadcaster =E2=80=93 turned PR guru. She =
has worked as journalist and presenter for the BBC, commercial =
radio, national newspapers and magazines for over 25 years.<br>
<br>
She has reported from Bosnia and Northern Ireland, and written travel =
articles for a variety of publications including the Independent on =
Sunday. In 2002 she set up the UK=E2=80=99s first ethical radio station; =
PASSION for the PLANET. The station, which broadcast on DAB and via the =
Internet, picked up a number of awards and attracted an audience of over =
100k. During that time Chantal interviewed over 6,000 people. In 2010 =
Chantal founded Panpathic Communications =E2=80=93 a boutique PR agency =
specialising in working with small business and authors.</p>
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<a =
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#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;" width=3D"164" valign=3D"top">
<strong>Masterclass</strong><br>
How to make your brand famous through PR<br>
<br>
<em><strong>Get your start-up noticed by the media</strong></em><br>
<br>
=C2=A335
</td>
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<a =
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150%;text-align: left;" width=3D"164" valign=3D"top">
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<strong>Masterclass</strong><br>
How to Mastermind an Equity CrowdFunding Campagin<br>
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