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Plus: Branding tips from Wednesday's MeetUp=C2=A0=F0=9F=93=A3
http://VirginStartup.org?utm_source=3DVirgin+StartUp+Newsletter&utm_campai=
gn=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail=
&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc=
_eid=3DUNIQID
** Your latest update from Virgin StartUp!
------------------------------------------------------------
https://www.virgin.com/about-virgin/latest/this-is-what-a-founder-looks-li=
ke-sipful?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D7555549899=
-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d=
85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc_eid=3DUNIQID
** This Is What A Founder Looks Like:
The unlikeliest co-founders? =F0=9F=9A=80
------------------------------------------------------------
Darius Darwell and his wife=2C Emily=2C started their premium canned cockt=
ails business=2C Sipful (https://www.virgin.com/about-virgin/latest/this-i=
s-what-a-founder-looks-like-sipful?utm_source=3DVirgin+StartUp+Newsletter&=
utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medi=
um=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D755=
5549899&mc_eid=3DUNIQID) =2C tackling a business that was under a year old=
whilst giving birth to a newborn=E2=80=A6 during a pandemic.
Starting up with your life partner might sound your worst nightmare=2C but=
Darius and Emily were a match made in startup heaven - and Virgin caught=
up with them to uncover how they made it work as part of the This Is What=
A Founder Looks Like (https://www.virgin.com/about-virgin/latest/this-is-=
what-a-founder-looks-like-sipful?utm_source=3DVirgin+StartUp+Newsletter&ut=
m_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=
=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D75555=
49899&mc_eid=3DUNIQID) series.
This Is What A Founder Looks Like (https://www.virgin.com/about-virgin/lat=
est/this-is-what-a-founder-looks-like-sipful?utm_source=3DVirgin+StartUp+N=
ewsletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_0=
1&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc=
_cid=3D7555549899&mc_eid=3DUNIQID) profiles founders who=E2=80=99ve gone a=
gainst the grain and have bucked the narrow stereotype of what a 'business=
person' should look like.
Darius explained how unconventionally their start in the business world ha=
s been:
"We launched to the public on 1 May 2020. May was great as everyone was in=
lockdown and purchasing like crazy to support small businesses. [Sales e=
bbed and flowed and then] things picked up again at Christmas time as lock=
down hit again.
"We're taking a lot more of a strategic approach now=2C though=2C and talk=
ing to some big supermarkets and other suppliers.
"With lockdown=2C I do try to keep my glass half full and look at the posi=
tives. I think it's given us a real opportunity to sort our systems out an=
d work out who we are as a business. Whilst in 2020 we might have been a b=
it on the back foot and stumbling over ourselves=2C now we feel really rea=
dy to go in 2021."
There=E2=80=99s no right way to start up=2C and certainly no mould to fit=
as a founder. Darius and Emily prove anything is possible.
READ MORE (https://www.virgin.com/about-virgin/latest/this-is-what-a-found=
er-looks-like-sipful?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=
=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&u=
tm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc_e=
id=3DUNIQID)
https://www.virginstartup.org/news/branding-secrets-uncovered-10-things-ev=
ery-founder-needs-know-our-meetup?utm_source=3DVirgin+StartUp+Newsletter&u=
tm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_mediu=
m=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555=
549899&mc_eid=3DUNIQID
** Branding tips from Wednesday's MeetUp =F0=9F=93=A3
------------------------------------------------------------
=E2=80=9CWe=E2=80=99re all looking to belong to something.=E2=80=9D
=E2=80=9CIt=E2=80=99s about how it makes you feel.=E2=80=9D
=E2=80=9CIt=E2=80=99s about what you stand for.=E2=80=9D
At our MeetUp (https://www.virginstartup.org/news/branding-secrets-uncover=
ed-10-things-every-founder-needs-know-our-meetup?utm_source=3DVirgin+Start=
Up+Newsletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_CO=
PY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc_eid=3DUNIQID) on Wednesday=2C we met three found=
ers to uncover their insights on building an irresistible brand.
Celia Pool (https://www.virginstartup.org/news/branding-secrets-uncovered-=
10-things-every-founder-needs-know-our-meetup?utm_source=3DVirgin+StartUp+=
Newsletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_=
01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&m=
c_cid=3D7555549899&mc_eid=3DUNIQID) =2C co-founder of sustainable period p=
roduct startup=2C DAME (https://www.virginstartup.org/news/branding-secret=
s-uncovered-10-things-every-founder-needs-know-our-meetup?utm_source=3DVir=
gin+StartUp+Newsletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05=
_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc_eid=3DUNIQID) =2C Nathan Perry (https://=
www.virginstartup.org/news/branding-secrets-uncovered-10-things-every-foun=
der-needs-know-our-meetup?utm_source=3DVirgin+StartUp+Newsletter&utm_campa=
ign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demai=
l&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&m=
c_eid=3DUNIQID) =2C co-founder of healthy dog snack startup=2C Denzel=E2=
=80=99s (https://www.virginstartup.org/news/branding-secrets-uncovered-10-=
things-every-founder-needs-know-our-meetup?utm_source=3DVirgin+StartUp+New=
sletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&=
utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_c=
id=3D7555549899&mc_eid=3DUNIQID) =2C and Tom Tapper (https://www.virginsta=
rtup.org/news/branding-secrets-uncovered-10-things-every-founder-needs-kno=
w-our-meetup?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D7555549=
899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D=
0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc_eid=3DUNIQI=
D) =2C CEO of creative agency=2C Nice and Serious (https://www.virginstart=
up.org/news/branding-secrets-uncovered-10-things-every-founder-needs-know-=
our-meetup?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=3D755554989=
9-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_=
d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc_eid=3DUNIQID)=
=2C came together to explore why branding is so intrinsically linked to t=
he personality of not just the founder=2C but the captive target audience=
=2C too=2C
and why values are the core essence of long-lasting business.
If you missed the event=2C we=E2=80=99ve pulled together the insights for=
you. Find out more on our blog (https://www.virginstartup.org/news/brandi=
ng-secrets-uncovered-10-things-every-founder-needs-know-our-meetup?utm_sou=
rce=3DVirgin+StartUp+Newsletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2=
019_11_05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-7555549=
899-70125345&mc_cid=3D7555549899&mc_eid=3DUNIQID) .
READ MORE (https://www.virginstartup.org/news/branding-secrets-uncovered-1=
0-things-every-founder-needs-know-our-meetup?utm_source=3DVirgin+StartUp+N=
ewsletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_0=
1&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc=
_cid=3D7555549899&mc_eid=3DUNIQID)
** RoundUp: Your latest news =F0=9F=93=B0
------------------------------------------------------------
This week's top 3 startup stories:
=E2=99=BB=EF=B8=8FThese are the startups to watch after the pandemic - WIR=
ED (https://www.wired.co.uk/article/startups-after-pandemic?utm_source=3DV=
irgin+StartUp+Newsletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_=
05_10_02_COPY_01&utm_medium=3Demail&utm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc_eid=3DUNIQID)
=F0=9F=A6=84COO salaries: the data - Sifted (https://sifted.eu/articles/co=
o-salaries-the-data/?utm_source=3DVirgin+StartUp+Newsletter&utm_campaign=
=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01&utm_medium=3Demail&u=
tm_term=3D0_d85f1ae8e8-7555549899-70125345&mc_cid=3D7555549899&mc_e=
id=3DUNIQID)
=F0=9F=8C=8E2020 named record-breaking 'Year of the Startup' - SmallBusine=
ss.co.uk (https://smallbusiness.co.uk/2020-named-year-of-the-start-up-as-r=
ecord-770000-uk-businesses-created-2552513/?utm_source=3DVirgin+StartUp+Ne=
wsletter&utm_campaign=3D7555549899-EMAIL_CAMPAIGN_2019_11_05_10_02_COPY_01=
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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
From your friends at Virgin StartUp
** (http://VirginStartup.org?utm_source=3DVirgin+StartUp+Newsletter&utm_ca=
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<h1 style=3D"text-align: center;display: block=
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<td valign=3D"top" style=3D"padding: 0px;mso-line-height-r=
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lass=3D"mcnImageBlockInner">
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padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
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ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D5a8e109aad&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://mcusercontent.com/6e873aab9f76e7f4db2e0500c/images/aae5f1c5-4d=
f5-b3ae-a51a-32c078e32eaa.jpeg" width=3D"600" style=3D"max-width: 2908px;p=
adding-bottom: 0;display: inline !important;vertical-align: bottom;border:=
0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode=
: bicubic;" class=3D"mcnImage">
</a>
</td>
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</tbody></table>
</td>
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00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
<tbody class=3D"mcnDividerBlockOuter">
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<td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 5px 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">
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g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
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apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
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<tbody class=3D"mcnTextBlockOuter">
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<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
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=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">This Is What A Founder Looks Like:<=
br>
The unlikeliest co-founders? <strong id=3D"docs-internal-guid-2fde9d7=
1-7fff-0823-e035-84a2e9e95441">=F0=9F=9A=80</strong></h1>
<div>
<p dir=3D"ltr" style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: ex=
actly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #20=
2020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px=
;line-height: 150%;text-align: left;">Darius Darwell and his wife=2C Emily=
=2C started their premium canned cocktails business=2C <a href=3D"https://=
virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e050=
0c&id=3D641e158b78&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-he=
ight-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 10=
0%;color: #cc0000;font-weight: normal;text-decoration: underline;">Sipful<=
/a>=2C tackling a business that was under a year old whilst giving birth t=
o a newborn=E2=80=A6 during a pandemic. <br>
<br>
Starting up with your life partner might sound your worst nightmare=2C but=
Darius and Emily were a match made in startup heaven - and Virgin caught=
up with them to uncover how they made it work as part of the <a href=3D"h=
ttps://virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4=
db2e0500c&id=3Df66c27a09a&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-=
line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adj=
ust: 100%;color: #cc0000;font-weight: normal;text-decoration: underline;">=
This Is What A Founder Looks Like</a> series. <br>
<br>
<a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e87=
3aab9f76e7f4db2e0500c&id=3D51717bf194&e=3Dd4e40c46c7" target=3D"_blank" s=
tyle=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration:=
underline;">This Is What A Founder Looks Like</a> profiles founders who=
=E2=80=99ve gone against the grain and have bucked the narrow stereotype o=
f what a 'businessperson' should look like. <br>
<br>
Darius explained how unconventionally their start in the business wor=
ld has been:</p>
<p dir=3D"ltr" style=3D"text-align: right;margin: 10px 0;padding: 0;mso-li=
ne-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjus=
t: 100%;color: #202020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-ser=
if;font-size: 16px;line-height: 150%;"><strong>"We launched to the public=
on 1 May 2020. May was great as everyone was in lockdown and purchasing l=
ike crazy to support small businesses. [Sales ebbed and flowed and t=
hen] things picked up again at Christmas time as lockdown hit again. =
<br>
<br>
"We're taking a lot more of a strategic approach now=2C though=2C and talk=
ing to some big supermarkets and other suppliers.<br>
<br>
"With lockdown=2C I do try to keep my glass half full and look at the posi=
tives. I think it's given us a real opportunity to sort our systems out an=
d work out who we are as a business. Whilst in 2020 we might have bee=
n a bit on the back foot and stumbling over ourselves=2C now we feel reall=
y ready to go in 2021."</strong></p>
<p dir=3D"ltr" style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: ex=
actly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #20=
2020;font-family: Tahoma=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px=
;line-height: 150%;text-align: left;"><br>
There=E2=80=99s no right way to start up=2C and certainly no mould to fit=
as a founder. Darius and Emily prove anything is possible. </p>
</div>
</td>
</tr>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
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llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%" class=3D"mcnButtonContentContainer" style=3D"border-collapse:=
separate !important;border-radius: 3px;background-color: #CC0000;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Tahoma=2C Verdana=2C Segoe=2C=
sans-serif;font-size: 16px;padding: 15px;mso-line-height-rule: exactly;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ MORE=
" href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873=
aab9f76e7f4db2e0500c&id=3Dd8ade7749c&e=3Dd4e40c46c7" target=3D"_blank" st=
yle=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-ali=
gn: center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exac=
tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: blo=
ck;">READ MORE</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: 0px;mso-line-height-r=
ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" c=
lass=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 0px;padding-left: 0px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D892e15042b&=
e=3Dd4e40c46c7" title=3D"" class=3D"" target=3D"_blank" style=3D"mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://mcusercontent.com/6e873aab9f76e7f4db2e0500c/images/8438b96c-f9=
73-edab-da03-31746fd8867b.png" width=3D"600" style=3D"max-width: 1141px;pa=
dding-bottom: 0;display: inline !important;vertical-align: bottom;border:=
0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode=
: bicubic;" class=3D"mcnImage">
</a>
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #202020;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
-align: left;">
<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">Branding tips from Wednesday's Meet=
Up <strong id=3D"docs-internal-guid-00d0812f-7fff-b131-da34-5006f727c=
d1f">=F0=9F=93=A3</strong></h1>
<div style=3D"text-align: right;"><br>
<strong>=E2=80=9CWe=E2=80=99re all looking to belong to something.=E2=80=
=9D<br>
=E2=80=9CIt=E2=80=99s about how it makes you feel.=E2=80=9D<br>
=E2=80=9CIt=E2=80=99s about what you stand for.=E2=80=9D </strong></div>
<div style=3D"text-align: left;"><br>
<a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e87=
3aab9f76e7f4db2e0500c&id=3D475a27acdc&e=3Dd4e40c46c7" target=3D"_blank" s=
tyle=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration:=
underline;">At our MeetUp</a> on Wednesday=2C we met three founders=
to uncover their insights on building an irresistible brand. <br>
<br>
<a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e87=
3aab9f76e7f4db2e0500c&id=3D21c326a89e&e=3Dd4e40c46c7" target=3D"_blank" s=
tyle=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration:=
underline;">Celia Pool</a>=2C co-founder of sustainable period product st=
artup=2C <a href=3D"https://virginstartup.us12.list-manage.com/track/click=
?u=3D6e873aab9f76e7f4db2e0500c&id=3D27881f5e0b&e=3Dd4e40c46c7" target=3D"=
_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;=
-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-dec=
oration: underline;">DAME</a>=2C <a href=3D"https://virginstartup.us12.lis=
t-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Da92a0e4e3b&e=
=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-=
ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;fo=
nt-weight: normal;text-decoration: underline;">Nathan Perry</a>=2C co-foun=
der of healthy dog snack startup=2C <a href=3D"https://virginstartup.us12.=
list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dd1d18e9e2d&=
e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-height-rule: exactly;=
-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;f=
ont-weight: normal;text-decoration: underline;">Denzel=E2=80=99s</a>=2C an=
d <a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e=
873aab9f76e7f4db2e0500c&id=3Deec0113c21&e=3Dd4e40c46c7" target=3D"_blank"=
style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decoration=
: underline;">Tom Tapper</a>=2C CEO of creative agency=2C <a href=3D"https=
://virginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e=
0500c&id=3D8bd9c7dafa&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line=
-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;color: #cc0000;font-weight: normal;text-decoration: underline;">Nice=
and Serious</a>=2C came together to explore why branding is so intrinsica=
lly linked to the personality of not just the founder=2C but the captive t=
arget audience=2C too=2C and why values are the core essence of long-lasti=
ng business. <br>
<br>
If you missed the event=2C we=E2=80=99ve pulled together the insights for=
you. <a href=3D"https://virginstartup.us12.list-manage.com/track/click?u=
=3D6e873aab9f76e7f4db2e0500c&id=3Da41454ef63&e=3Dd4e40c46c7" target=3D"_b=
lank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-w=
ebkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;text-decor=
ation: underline;">Find out more on our blog</a>. </div>
</td>
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</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"100%" class=3D"mcnButtonContentContainer" style=3D"border-collapse:=
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e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
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s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"READ MORE=
" href=3D"https://virginstartup.us12.list-manage.com/track/click?u=3D6e873=
aab9f76e7f4db2e0500c&id=3D7ddedc3675&e=3Dd4e40c46c7" target=3D"_blank" st=
yle=3D"font-weight: bold;letter-spacing: normal;line-height: 100%;text-ali=
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tly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: blo=
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
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=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
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=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
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<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
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a=2C Verdana=2C Segoe=2C sans-serif;font-size: 16px;line-height: 150%;text=
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<h1 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #202020;font-family: Tahoma=2C Verdana=2C Seg=
oe=2C sans-serif;font-size: 26px;font-style: normal;font-weight: bold;line=
-height: 125%;letter-spacing: normal;">RoundUp: Your latest news =F0=
=9F=93=B0</h1>
<div style=3D"text-align: center;"><br>
<strong>This week's top 3 startup stories:</strong><br>
<br>
=E2=99=BB=EF=B8=8FThese are the <strong>startups to watch</strong> after t=
he pandemic - <a href=3D"https://virginstartup.us12.list-manage.com/track/=
click?u=3D6e873aab9f76e7f4db2e0500c&id=3D99adc222f7&e=3Dd4e40c46c7" targe=
t=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;color: #cc0000;font-weight: normal;te=
xt-decoration: underline;">WIRED</a><br>
<br>
=F0=9F=A6=84<strong>COO salaries</strong>: the data - <a href=3D"https://v=
irginstartup.us12.list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500=
c&id=3Ddede502266&e=3Dd4e40c46c7" target=3D"_blank" style=3D"mso-line-hei=
ght-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;color: #cc0000;font-weight: normal;text-decoration: underline;">Sifted</=
a><br>
<br>
<strong>=F0=9F=8C=8E</strong>2020 named record-breaking <strong>'Yea=
r of the Startup'</strong> - <a href=3D"https://virginstartup.us12.li=
st-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3Dbeec196863&e=
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ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #cc0000;fo=
nt-weight: normal;text-decoration: underline;">SmallBusiness.co.uk</a></di=
v>
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t;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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lumnContainer" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust=
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ackground-position: center;background-size: cover;border-top: 0;border-bot=
tom: 0;padding-top: 9px;padding-bottom: 9px;"><table width=3D"100%" class=
=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: collapse;mso-t=
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=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
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ntContainer" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
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0%;-webkit-text-size-adjust: 100%;" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0">
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<td class=3D"mcnTextContent" valign=3D"top" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #ffffff;font-family: Tahom=
a=2C Verdana=2C Segoe=2C sans-serif;font-size: 12px;line-height: 150%;text=
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From your friends at Virgin StartUp
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padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
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100%;-webkit-text-size-adjust: 100%;">
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list-manage.com/track/click?u=3D6e873aab9f76e7f4db2e0500c&id=3D1369e69b3e&=
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