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Date: Wed, 29 Jul 2026 07:52:36 +0000
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~Read in 4m 19s =E2=88=99 Listening to ~[~Drew Green~](https://open.spotif=
y.com/track/69pdj2pdKVSRcibWOucowT?si=3D74fd7e5665b14958)~ =E2=88=99~=0A=0A=
=E2=80=9C**WE=E2=80=99RE TALKING ABOUT=E2=80=A6**=0A=0A=F0=9F=93=BA Netflix=
=E2=80=99s second season slump, support for Ukraine, free contraception rol=
lout + a rare wildlife release=E2=80=9C =E2=80=94 =0A=0A=0A=0AView image: (=
https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,oner=
ror=3Dredirect,quality=3D80/uploads/asset/file/c2edad0c-0ece-4b24-8cbc-02cf=
a481dd2e/11.png?t=3D1706789769)=0AFollow image link: (https://www.theknowme=
dia.co/?utm_source=3Dnewsletter&utm_medium=3Demail&utm_campaign=3Dheading_b=
anners&utm_content=3Dbanner)=0ACaption: =0A=0AGlobal hunger has fallen for =
the third year in a row, marking a big step forward in efforts to make sure=
more people have enough food to eat. A [new United Nations report](https:/=
/www.who.int/news/item/21-07-2026-un-report--global-hunger-levels-ease-for-=
third-consecutive-year-as-regional-disparities-persist) found that 7.8% of =
the world=E2=80=99s population faced hunger in 2025, down from 8.1% the yea=
r before and 8.6% in 2022. Asia, Latin America and the Caribbean all saw si=
gnificant improvements, with the UN saying the figures show that progress i=
s possible =F0=9F=91=8F=0A=0A=0A=0A=E2=80=9C**NUMBER OF THE DAY**=0A=0A**$5=
8.5m**=0A=0AHow much an apartment in New York=E2=80=99s [Flatiron](https://=
www.bbc.co.uk/news/articles/c20e5r1pvvdo) costs.=E2=80=9C =E2=80=94 =0A=0AV=
iew image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=
=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/6a3bcd47-2344-4a=
fc-a1f2-ca0a1d4f928a/The_Know_x_Beehiiv_Newsletter_Imagery.png?t=3D17853082=
20)=0AFollow image link: (https://www.bbc.co.uk/news/articles/c20e5r1pvvdo)=
=0ACaption: =0A=0A=0A=0AView image: (https://media.beehiiv.com/cdn-cgi/imag=
e/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/as=
set/file/5d713032-18e0-4730-ad53-4b3c2b249acf/Beehiiv_-_All_Newsletter_Head=
ing_Banner__1200___150px___2_.png?t=3D1747643224)=0AFollow image link: (htt=
ps://www.theknowmedia.co/?utm_source=3Dnewsletter&utm_medium=3Demail&utm_ca=
mpaign=3Dheading_banners&utm_content=3Dbanner)=0ACaption: =0A=0A### **=F0=
=9F=93=BA Netflix=E2=80=99s second season slump**=0A=0ANetflix is still pro=
ducing some of the world's biggest TV hits =E2=80=93 but keeping viewers ho=
oked beyond the first season is [proving more difficult](https://www.thegua=
rdian.com/tv-and-radio/2026/jul/01/netflix-second-season-drop-in-viewers).=
=0A=0A**What=E2=80=99s going on?**=0ANew viewing data reported by [Bloomber=
g](https://www.bloomberg.com/news/newsletters/2026-07-05/netflix-viewers-ar=
e-abandoning-shows-after-one-season) suggests many of Netflix's biggest sho=
ws are losing a surprisingly large chunk of their audience when they return=
for a second season. For example, _Avatar: The Last Airbender_ saw its sec=
ond season attract 59% fewer viewers than its first, while comedy _The Four=
Seasons_ was down 63%, and _A Good Girl's Guide to Murder_ saw the biggest=
drop of 80%.=0A=0AIt=E2=80=99s not true for every show, of course. Global =
hits such as _Bridgerton_ continue to perform strongly, and Netflix still d=
ominates streaming overall with many of the world's most-watched series. Ho=
wever, the scale of the declines has prompted debate about whether the stre=
aming giant's approach is still working as well as it once did.=C2=A0=0A=0A=
**Why=E2=80=99s this happening?**=0ASeveral factors seem to be playing a ro=
le. One is the increasingly long wait between seasons. Many big-budget show=
s now take two or more years to return, making it easier for viewers to los=
e interest or simply forget what happened. Another is Netflix's binge-relea=
se model. Dropping every episode at once creates a burst of excitement, but=
that buzz often disappears within a couple of weeks compared to weekly rel=
eases keeping shows in the conversation for months. There's also the sheer =
amount of choice. Every week brings another new series, film or documentary=
, meaning viewers are constantly tempted by something fresh rather than ret=
urning to an older favourite.=0A=0ATogether, these trends suggest streaming=
habits are becoming increasingly driven by novelty, with viewers jumping t=
o the next big release, making it harder for any series to hold onto its au=
dience over time.=0A=0A**Is it just a Netflix problem?**=0ANot entirely. Mo=
st TV shows lose some viewers and even Netflix says a second-season decline=
is a normal part of TV. The company=E2=80=99s CEO Ted Sarandos [says](http=
s://www.hollywoodreporter.com/business/business-news/netflix-season-2-probl=
ems-podcast-data-1236650568/) this year's drop-offs are actually slightly s=
maller than last year's too. However, other streamers like HBO and Apple TV=
+ have seen several recent shows grow their audiences between seasons, help=
ed by weekly episode releases and strong fan recommendations. Traditional b=
roadcasters have long benefited from this slower pace too, with viewers bui=
lding a habit of tuning in each week rather than finishing an entire series=
in one sitting.=0A=0A**What could happen next?**=0ANetflix doesn't appear =
to be abandoning its strategy any time soon, but it is experimenting. The c=
ompany has started releasing some programmes in batches rather than all at =
once, expanded into live events and sports, and is testing new types of con=
tent (like video podcasts) to keep people engaged for longer. Whether that =
changes our viewing habits remains to be seen. But one thing is clear: with=
more entertainment competing for our attention than ever before, streaming=
services will have to work even harder to keep audiences coming back. For =
viewers, that could mean more creative ways to discover =E2=80=93 and redis=
cover =E2=80=93 the shows that capture their interest.=0A=0A=0A=0A=E2=80=9C=
**=F0=9F=99=8B=E2=80=8D=E2=99=80=EF=B8=8F TRIVIA TIME**=0A=0AWhich country =
has just launched the first of 11 planned =E2=80=9Ccommunity forests=E2=80=
=9D?=0A=0AA) Japan=0AB) Canada=0AC) Poland=0A=0A_Got it? Answer at the bott=
om. _=E2=80=9C =E2=80=94 =0A=0A=0A=0AView image: (https://media.beehiiv.com=
/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D=
80/uploads/asset/file/00446fed-67f4-4922-b8c9-0d7655d560ce/13.png?t=3D17067=
89795)=0AFollow image link: (https://www.theknowmedia.co/?utm_source=3Dnews=
letter&utm_medium=3Demail&utm_campaign=3Dheading_banners&utm_content=3Dbann=
er)=0ACaption: =0A=0A=F0=9F=87=BA=F0=9F=87=A6** Ukrainian President Volodym=
yr Zelenskyy **was the [first international leader](https://www.politico.eu=
/article/burnham-hugs-zelenskyy-close-first-test-world-stage/) to visit Pri=
me Minister Andy Burnham, before flying directly to Washington for talks wi=
th Donald Trump about continued UK and US support for Ukraine.=0A=0A* **The=
bigger story: **Burnham used the visit to reaffirm Britain's commitment to=
Ukraine, telling Zelensky =E2=80=9CWe've got your back=E2=80=9D and saying=
we=E2=80=99ll honour every pledge made to help. He also announced the UK w=
ill share the technology behind its new Stone Cloak electronic warfare syst=
em so it can be produced in Ukraine. Zelensky's back-to-back meetings with =
Burnham and Trump highlight Ukraine's continued efforts to strengthen suppo=
rt from two of its key allies.=0A=0A**=F0=9F=91=A9=E2=80=8D=E2=9A=95=EF=B8=
=8F Hundreds of thousands **of women in England have used the new [free mor=
ning-after pill](https://www.bbc.co.uk/news/articles/cn9n1rg3n81o) service =
at high street pharmacies, figures reveal.=0A=0A**=F0=9F=9B=B0=EF=B8=8F A s=
atellite constellation **has been proposed [by Amazon](https://techcrunch.c=
om/2026/07/27/amazons-new-satellite-network-for-mobile-phones-could-turn-up=
-the-heat-on-spacex/) to provide service to mobile phones, with plans to la=
unch in 2028.=0A=0A=F0=9F=A6=8E** One of Europe's rarest amphibians** has b=
een [released into the wild](https://www.euronews.com/video/2026/07/28/crit=
ically-endangered-newts-released-into-wild-at-secret-location-in-spain) in =
Spain as part of a wider conservation effort.=0A=0A=F0=9F=9A=86** A new dir=
ect Eurostar **route between [the UK and Belgium](https://www.independent.c=
o.uk/travel/news-and-advice/eurostar-new-route-london-antwerp-b3022760.html=
) will launch in December, it has been announced.=C2=A0=0A=0A**=E2=98=95=EF=
=B8=8F We found an adaptogenic coffee **brand worth knowing =E2=80=93 and t=
hey=E2=80=99re offering The Know readers [20% off](https://go.linkby.com/CO=
MURKGK). Better-for-your-brain coffee? Yes, please. Use code **THEKNOW** wh=
en you check out.=0A=0A**=F0=9F=93=9A The Booker Prize longlist **has been =
[unveiled](https://thebookerprizes.com/the-booker-library/features/what-the=
-judges-said-about-the-booker-prize-2026-longlist), with the chair of the j=
udges describing the 13 novels as =E2=80=9Cdynamite=E2=80=9D.=0A=0A=0A=0A--=
--------=0AView image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale=
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eec3-ba96-423a-bd54-19dbaa87583a/Beehiiv_-_All_Newsletter_Heading_Banner__1=
200___150px___2_.png?t=3D1763920177)=0AFollow image link: (https://www.thek=
nowmedia.co/?utm_source=3Dnewsletter&utm_medium=3Demail&utm_campaign=3Dhead=
ing_banners&utm_content=3Dbanner)=0ACaption: =0A=0A[The mayo hack](https://=
www.instagram.com/p/DbT97IJvz_J/)=0A=0AI found this hack on Instagram and c=
an=E2=80=99t wait to try it. So, we=E2=80=99ve all heard about using walnut=
for ring marks =E2=80=93=C2=A0but what about the mayo hack? It may be a li=
ttle bit unorthodox, but apparently a layer of mayonnaise left on a wooden =
surface for an hour or so can help lift water marks thanks to the oils. If =
it saves one coffee table from a life of strategically placed coasters, I=
=E2=80=99m willing to bump up my next food shop!=0A=0AInstagram: (https://w=
ww.instagram.com/p/DbT97IJvz_J/)=0A=0A=0A=0A=0A----------=0A=0AView image: =
(https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,one=
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beehiiv.com/upgrade?_gl=3D1*tuhrsa*_ga*MTk4OTQyNTE2MC4xNjc3Njg1OTI1*_ga_E6Y=
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=AD=90 [Donate to The Know](https://theknowmedia.beehiiv.com/upgrade). Only=
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=C2=A0So if you have a couple of pounds to spare and want to ensure we keep=
bringing you thoughtful and informative news every day, we=E2=80=99d be so=
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h [this one](https://go.linkby.com/COMURKGK)!=0A=0A=E2=AD=90 Add us to your=
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=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
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=94=E2=80=94=E2=80=94=0A=0A_**Trivia answer:**__ _C) The [new woodland](htt=
ps://www.timeout.com/news/poland-creating-community-forests-in-cities-07242=
6) is designed to give people living in cities a chance to enjoy nature and=
help filter some air pollution.=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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GeQ0zKCfF5V2g0%2FXk%2BISZ1VTDlY%0AjHlsykR4mb8ji9ssa54hAuvl6YpIHP4GvMf2wwwev=
6vhXZK99XA%2B8UmiIwyl%0ApldJfBhW3MpOTav33o2bfvhZ%2F6Iqh5y0AGv3PeQvdjir4%2Bh=
CTEpQNyfJG7pa%0AcozNcRHY4nTR4jzWvB0kXzHs%2FIZQrGmcRArMem9U6wO1NbS4ubPXsC%2F=
lblfF%0AxyTbEx5cQ8pNH4h6AYcM0%2FjI1qGM%2F2ZP3HflGfMt9KNTNVgz%2Bw%3D%3D%0A/a=
00639d434d32fab.gif" alt=3D"" width=3D"1" height=3D"1" style=3D"display:blo=
ck;border:0;outline:0;"></div></td></tr></table></div></td></tr><tr id=3D"c=
ontent-blocks"><td class=3D"email-card-body" align=3D"center" valign=3D"top=
" style=3D"padding-bottom:px;"><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td class=
=3D"dd" align=3D"center" style=3D"padding:0px 15px;text-align:center;word-b=
reak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"c=
olor:rgb(142, 133, 202);"><sub>Read in 4m 19s =E2=88=99 Listening to </sub>=
</span><span style=3D"color:rgb(142, 133, 202);"><a class=3D"link" href=3D"=
https://link.mail.beehiiv.com/v1/c/HdhegVQFQaXvMdVwupPJIMdfnYNFCTfPJogWkTmA=
0QgH1aHLepyUExSgYkjE%0AjTId4B6x8%2FNyZwT8rVro3lm67dLBdQbndUXD8dMdlwYlgWtkzG=
a5cM1uMpPB%0A7JTEUfMsTBDlBlH08nAWdoS9wpNToSHhJfTvPuF028XXdwfisKWbgK47233J%0=
AEqbraXgw6LnLLI5Z5GgGMwSg0dIkef6K%2BQ%3D%3D%0A/3dc7de789ab3ddc1" target=3D"=
_blank" rel=3D"noopener noreferrer nofollow"><span><sub>Drew Green</sub></s=
pan></a></span><span style=3D"color:rgb(142, 133, 202);"><sub> =E2=88=99</s=
ub></span></p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pa=
dding:4px 15px 4px 15px;" class=3D"dd"><table role=3D"none" width=3D"100%" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center" class=3D"=
d2" style=3D"background-color:#004438;border-color:#004438;border-radius:5p=
x 5px 5px 5px;border-style:solid;border-width:0px 0px 0px 0px;"><tr><td ali=
gn=3D"center" valign=3D"top" style=3D"padding:19px 38px 19px 38px;" class=
=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top" =
class=3D"i2"><p style=3D"color:#ffffff;font-weight:400;margin:0px;text-alig=
n:center;"><b>WE=E2=80=99RE TALKING ABOUT=E2=80=A6</b></p><p style=3D"color=
:#ffffff;font-weight:400;margin:0px;text-align:center;">=F0=9F=93=BA Netfli=
x=E2=80=99s second season slump, support for Ukraine, free contraception ro=
llout + a rare wildlife release</p></td></tr></table></td></tr></table></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><=
/p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding-botto=
m:4px;padding-left:15px;padding-right:15px;padding-top:4px; " class=3D"dd">=
<table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=
=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D=
"width:640px;"><a href=3D"https://link.mail.beehiiv.com/v1/c/Oan9QOuj%2FWiG=
8ZRDCaLV61QoeyrxTXqwVIezjkI8ib%2FwqN4rJeFW16kJuBvl%0Az6DICbkC6OTpqdTU7x7z5x=
SRmrFIdHlF%2BSY6ts71qoD%2B2v8uwktIx5rjHNWb%0Ag7%2FN%2FUcVJuZl1NMrwb%2FArPmv=
fz%2Fn1x6l2N8Rk%2BYKwpwy%2Bh9CCUvjUtzBz3Wo%0AhKg3LcHCF%2F93JWgoRTp5K2p574DY=
OvFwYw%3D%3D%0A/bf6a5bd422f563a5" rel=3D"noopener noreferrer nofollow" styl=
e=3D"text-decoration:none;" target=3D"_blank"><img src=3D"https://media.bee=
hiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,qu=
ality=3D80,width=3D1920,height=3D3840/uploads/asset/file/c2edad0c-0ece-4b24=
-8cbc-02cfa481dd2e/11.png?t=3D1706789769" alt=3D"" height=3D"auto" width=3D=
"640" style=3D"display:block;width:100%;border-radius:0px 0px 0px 0px;borde=
r-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-col=
or:#E5E7EB;" border=3D"0"/></a></td></tr></table></td></tr><tr><td class=3D=
"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:br=
eak-word;"><p style=3D"mso-line-height-alt:150.0%;"> Global hunger has fall=
en for the third year in a row, marking a big step forward in efforts to ma=
ke sure more people have enough food to eat. A <a class=3D"link" href=3D"ht=
tps://link.mail.beehiiv.com/v1/c/GffaJ1ttfZhMXnthi%2B2Q6%2FPskfJhHTqgyRe3yf=
xOxwOMONOHMINGDAx2h6AR%0AcarvDltNrAREPIrE4ZDTwfk8qzsHtsOVJtiPwSlI37M5NZrB77=
ii3ZEGE0pe%0AgiAIE997kdtlKV%2Bhu13fgXE%2B26u%2FuaBQ3nvU2%2Bkf%2FQ2TcGDvlYcD=
KjRTsOcq%0ArsKZ1Mnv4gqJy17%2BJsMavI7LG28P4A7IrQ%3D%3D%0A/4cd08cbfa8aaad03" =
target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>new United Nat=
ions report</span></a> found that 7.8% of the world=E2=80=99s population fa=
ced hunger in 2025, down from 8.1% the year before and 8.6% in 2022. Asia, =
Latin America and the Caribbean all saw significant improvements, with the =
UN saying the figures show that progress is possible =F0=9F=91=8F </p></td>=
</tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-ali=
gn:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></=
p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding:4px 15=
px 4px 15px;" class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0"=
cellspacing=3D"0" cellpadding=3D"0" align=3D"center" class=3D"d2" style=3D=
"background-color:#004438;border-color:#004438;border-radius:5px 5px 5px 5p=
x;border-style:solid;border-width:0px 0px 0px 0px;"><tr><td align=3D"center=
" valign=3D"top" style=3D"padding:19px 38px 19px 38px;" class=3D"dd"><table=
role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D=
"0" align=3D"center"><tr><td align=3D"center" valign=3D"top" class=3D"i2"><=
p style=3D"color:#ffffff;font-weight:400;margin:0px;text-align:center;"><b>=
NUMBER OF THE DAY</b></p><p style=3D"color:#ffffff;font-weight:400;margin:0=
px;text-align:center;"><span style=3D"font-size:2rem;"><b>$58.5m</b></span>=
</p><p style=3D"color:#ffffff;font-weight:400;margin:0px;text-align:center;=
">How much an apartment in New York=E2=80=99s <a class=3D"link" href=3D"htt=
ps://link.mail.beehiiv.com/v1/c/ItVLEHgchEWnVmsS0vsbNF7TmVlb9dbdUfy7%2FuVFR=
k%2BnGQVgQviMuBaLHLpa%0Azn6zFl39A7rK%2Bx5QJFhJ%2BxntzCfcVFbgvnEG5MUmdlUI6ha=
D4HBbygIqjOYU%0AFQO%2FC91PrxkTP4WdbWsPEYyJiR5KJDMUTL2m9HqFi5m%2FV5jZzudPpdF=
zQoVf%0AxDTcTbv79FfOupYodo4F%2B92rbe8OOtfhuA%3D%3D%0A/c28cf5e6e7f2f0f9" tar=
get=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Flatiron</span></=
a> costs.</p></td></tr></table></td></tr></table></td></tr><tr><td align=3D=
"center" valign=3D"top" style=3D"padding-bottom:4px;padding-left:15px;paddi=
ng-right:15px;padding-top:4px; " class=3D"dd"><table role=3D"none" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;">=
<tr><td align=3D"center" valign=3D"top" style=3D"width:640px;"><a href=3D"h=
ttps://link.mail.beehiiv.com/v1/c/WM1uMA5yLdXNRrnN%2FihjJmgwj7x19KI3lmWwOL6=
McYcriyfyA%2F822vm1ubsi%0AJ%2BVmPNLoTLPW783GArt0lkC8bjavkVgLjMNA79Jw61vYIuA=
scLNaLAWl76LR%0AiPxYcYDfTz0dOGoTmEGHZVd%2BJh5AR3Fm6%2FkIzNm9HPV8syRrNt6Tz8F=
tc8mR%0AWT%2FtNoQrWGGr%2F0DEAOgG8iZbZRGOL5iqiQ%3D%3D%0A/0a6955aa79b52ad1" r=
el=3D"noopener noreferrer nofollow" style=3D"text-decoration:none;" target=
=3D"_blank"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale=
-down,format=3Dauto,onerror=3Dredirect,quality=3D80,width=3D1920,height=3D3=
840/uploads/asset/file/6a3bcd47-2344-4afc-a1f2-ca0a1d4f928a/The_Know_x_Beeh=
iiv_Newsletter_Imagery.png?t=3D1785308220" alt=3D"" height=3D"auto" width=
=3D"640" style=3D"display:block;width:100%;" border=3D"0"/></a></td></tr></=
table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pad=
ding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:4px; " cla=
ss=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"t=
op" style=3D"width:640px;"><a href=3D"https://link.mail.beehiiv.com/v1/c/Wg=
BG6lCNPr0CzN8KkFfsFuBH2q6GrUab0v728LGOhmyuFn9yxKHADr6UvSiT%0Au%2BjPnEfocvxV=
ztBFL5iQAktiksz%2BtDxcnIYft2rb5qXCQhcQNEhtVd15ycpx%0A8FeLLV9i874o8daUyWfcTU=
VrbGs9freRUJ1pFm4pGrZpn2OVKwCjcCvT00ON%0A6uXtV78dmKHVetJVJIbobk50nimF9C4dOg=
%3D%3D%0A/5d9b2b0826cb2bb7" rel=3D"noopener noreferrer nofollow" style=3D"t=
ext-decoration:none;" target=3D"_blank"><img src=3D"https://media.beehiiv.c=
om/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=
=3D80,width=3D1920,height=3D3840/uploads/asset/file/5d713032-18e0-4730-ad53=
-4b3c2b249acf/Beehiiv_-_All_Newsletter_Heading_Banner__1200___150px___2_.pn=
g?t=3D1747643224" alt=3D"" height=3D"auto" width=3D"640" style=3D"display:b=
lock;width:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-wid=
th:0px 0px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border=3D"0=
"/></a></td></tr></table></td></tr><tr><td id=3D"farmers-protest" class=3D"=
dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;p=
adding:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-weight:Bo=
ld;mso-line-height-alt:125.0%;"><span style=3D"font-weight:700;"><b>=F0=9F=
=93=BA Netflix=E2=80=99s second season slump</b></span></h3></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Netflix is =
still producing some of the world's biggest TV hits =E2=80=93 but keepi=
ng viewers hooked beyond the first season is <a class=3D"link" href=3D"http=
s://link.mail.beehiiv.com/v1/c/j1Zj4utyW%2F3xza1twE%2BqLs%2FUjDm%2Fimwn%2FL=
XSJX2ydPsTWcACxkfbqXv0Du4K%0AV%2FD%2FVNanL7%2F0icWEBCt7gXzppbd57cjcIafIoyOK=
ctMnwd0oYlxLVQPvaz%2BB%0AodXvjqSkcq5DiDk1UmGaQuZVl5iQRsdFax3cR1z7nJcKVs4PFC=
7FDWKi8BOn%0AZ%2FgYU4veLMlqZHUgdOuZnTB0bXte%2BuddKw%3D%3D%0A/138f3b6f3d72bb=
37" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>proving mo=
re difficult</span></a>. </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"><span style=3D"font-weight:700;"><b>What=
=E2=80=99s going on?</b></span><br>New viewing data reported by <a class=3D=
"link" href=3D"https://link.mail.beehiiv.com/v1/c/9LuLTtMEtOIv1P5iskxwCtmrf=
SLQljiRZ%2BkaB8WSy2rm0iodlr8056rUDqvm%0AbtZzaunkt9BSCxxdfzJbLZDYpnbK05rK%2B=
mM6QmRS8YKotGc%2B11EuAtPjJk44%0AouVtZow4ATe%2BGLOnebFKzeltlH5B6Z3WcPn4LsP5S=
ss7fYzD3WCasL2mdkqo%0AVgmbYR%2BtgFS6hoCmMDmG07Jgdtjlk9Y4DA%3D%3D%0A/7a76a6b=
309811104" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Blo=
omberg</span></a> suggests many of Netflix's biggest shows are losing a=
surprisingly large chunk of their audience when they return for a second s=
eason. For example, <i>Avatar: The Last Airbender</i> saw its second season=
attract 59% fewer viewers than its first, while comedy <i>The Four Seasons=
</i> was down 63%, and <i>A Good Girl's Guide to Murder</i> saw the big=
gest drop of 80%. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> It=E2=80=99s not true for every show, of course=
. Global hits such as <i>Bridgerton</i> continue to perform strongly, and N=
etflix still dominates streaming overall with many of the world's most-=
watched series. However, the scale of the declines has prompted debate abou=
t whether the streaming giant's approach is still working as well as it=
once did.=C2=A0 </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D=
"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-l=
ine-height-alt:150.0%;"><span style=3D"font-weight:700;"><b>Why=E2=80=99s t=
his happening?</b></span><br>Several factors seem to be playing a role. One=
is the increasingly long wait between seasons. Many big-budget shows now t=
ake two or more years to return, making it easier for viewers to lose inter=
est or simply forget what happened. Another is Netflix's binge-release =
model. Dropping every episode at once creates a burst of excitement, but th=
at buzz often disappears within a couple of weeks compared to weekly releas=
es keeping shows in the conversation for months. There's also the sheer=
amount of choice. Every week brings another new series, film or documentar=
y, meaning viewers are constantly tempted by something fresh rather than re=
turning to an older favourite. </p></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"> Together, these trends suggest strea=
ming habits are becoming increasingly driven by novelty, with viewers jumpi=
ng to the next big release, making it harder for any series to hold onto it=
s audience over time. </p></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"=
mso-line-height-alt:150.0%;"><span style=3D"font-weight:700;"><b>Is it just=
a Netflix problem?</b></span><br>Not entirely. Most TV shows lose some vie=
wers and even Netflix says a second-season decline is a normal part of TV. =
The company=E2=80=99s CEO Ted Sarandos <a class=3D"link" href=3D"https://li=
nk.mail.beehiiv.com/v1/c/q%2FPDUx43ySniREfo39fs1TVWGV40LbxX4zzqYzPFlSihOxaO=
AeijXJoLgws%2F%0As2QZQHnuThXyEsIRF5vCJASo9i1GZGFQXaVemIgQQ2GdlKy7Cm9UDalg%2=
FVzR%0AyQjRUZaSHvBH3MfVawhMskIOzreC3eFu%2BtiD2AA5CqgvxsgkfG44NWG23I0x%0AuQH=
4CDw5acg73dMk37ts%2BFWI9Ftu4XkuLw%3D%3D%0A/1aca91ad39a60482" target=3D"_bla=
nk" rel=3D"noopener noreferrer nofollow"><span>says</span></a> this year=
9;s drop-offs are actually slightly smaller than last year's too. Howev=
er, other streamers like HBO and Apple TV+ have seen several recent shows g=
row their audiences between seasons, helped by weekly episode releases and =
strong fan recommendations. Traditional broadcasters have long benefited fr=
om this slower pace too, with viewers building a habit of tuning in each we=
ek rather than finishing an entire series in one sitting. </p></td></tr><tr=
><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;=
word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span styl=
e=3D"font-weight:700;"><b>What could happen next?</b></span><br>Netflix doe=
sn't appear to be abandoning its strategy any time soon, but it is expe=
rimenting. The company has started releasing some programmes in batches rat=
her than all at once, expanded into live events and sports, and is testing =
new types of content (like video podcasts) to keep people engaged for longe=
r. Whether that changes our viewing habits remains to be seen. But one thin=
g is clear: with more entertainment competing for our attention than ever b=
efore, streaming services will have to work even harder to keep audiences c=
oming back. For viewers, that could mean more creative ways to discover =E2=
=80=93 and rediscover =E2=80=93 the shows that capture their interest. </p>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%=
;"></p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding:4=
px 15px 4px 15px;" class=3D"dd"><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center" class=3D"d2" st=
yle=3D"background-color:#004438;border-color:#004438;border-radius:5px 5px =
5px 5px;border-style:solid;border-width:0px 0px 0px 0px;"><tr><td align=3D"=
center" valign=3D"top" style=3D"padding:19px 38px 19px 38px;" class=3D"dd">=
<table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top" class=3D=
"i2"><p style=3D"color:#ffffff;font-weight:400;margin:0px;text-align:center=
;"><b>=F0=9F=99=8B=E2=80=8D=E2=99=80=EF=B8=8F TRIVIA TIME</b></p><p style=
=3D"color:#ffffff;font-weight:400;margin:0px;text-align:center;">Which coun=
try has just launched the first of 11 planned =E2=80=9Ccommunity forests=E2=
=80=9D?</p><p style=3D"color:#ffffff;font-weight:400;margin:0px;text-align:=
center;"><span style=3D"font-weight:400;">A) </span>Japan<br><span style=3D=
"font-weight:400;">B) </span>Canada<br><span style=3D"font-weight:400;">C) =
</span>Poland</p><p style=3D"color:#ffffff;font-weight:400;margin:0px;text-=
align:center;"><i>Got it? Answer at the bottom. </i></p></td></tr></table><=
/td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D"top" s=
tyle=3D"padding-bottom:4px;padding-left:15px;padding-right:15px;padding-top=
:4px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" ce=
llpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" va=
lign=3D"top" style=3D"width:640px;"><a href=3D"https://link.mail.beehiiv.co=
m/v1/c/ZjJi%2F61xQl%2BZCbll6PP%2BPcTL89ffg2cbfOUAGurrJUlL0r9tFn1QmFlxU0Ek%0=
A8T8m5HNXEbf3uOwQ0iZiF3mQ6eOHfVqk9KxUsMSpNUjVGbFpauRfTQKeIOdZ%0AvAJwhlhugua=
R%2FjUBn%2BUDTOmthqy8rnRg4EYvNEUOUiJ%2FJjN%2FpA5cwBvu%2Bi8p%0AzKW%2B%2Femw%=
2FmUYZsxfqZyHbKKi5wttu8q8VQ%3D%3D%0A/d758ff41dc3af99f" rel=3D"noopener nore=
ferrer nofollow" style=3D"text-decoration:none;" target=3D"_blank"><img src=
=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,=
onerror=3Dredirect,quality=3D80,width=3D1920,height=3D3840/uploads/asset/fi=
le/00446fed-67f4-4922-b8c9-0d7655d560ce/13.png?t=3D1706789795" alt=3D"" hei=
ght=3D"auto" width=3D"640" style=3D"display:block;width:100%;border-radius:=
0px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:=
border-box;border-color:#E5E7EB;" border=3D"0"/></a></td></tr></table></td>=
</tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-ali=
gn:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> =
=F0=9F=87=BA=F0=9F=87=A6<span style=3D"font-weight:700;"><b> Ukrainian Pres=
ident Volodymyr Zelenskyy </b></span>was the <a class=3D"link" href=3D"http=
s://link.mail.beehiiv.com/v1/c/F%2BJH85HEWMvgS9N5nAukORVO7KQkrwWHa1qjEt5woH=
WxkrOMqn1aDQu7zHgy%0AHGACYVpML3pjDrgnrxmqZWIwlxHxrHoQT4FanEUvzApelpE4%2FHCT=
AHNXyqwx%0AJe9nrHmG0LvDNpxnLWgyS0cDSi%2F6ESQsloxhzfz7Y9SqUbo2c3ioR2PTiksM%0=
AwsrYeJCux0kv3eTnd0jGAbVuWdl1PfRNKw%3D%3D%0A/84846d9a2006e1a0" target=3D"_b=
lank" rel=3D"noopener noreferrer nofollow"><span>first international leader=
</span></a> to visit Prime Minister Andy Burnham, before flying directly to=
Washington for talks with Donald Trump about continued UK and US support f=
or Ukraine. </p></td></tr><tr><td style=3D"padding-bottom:12px;padding-left=
:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"marg=
in-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:normal;lis=
t-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;=
padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-lin=
e-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><sp=
an style=3D"font-weight:700;"><b>The bigger story: </b></span>Burnham used =
the visit to reaffirm Britain's commitment to Ukraine, telling Zelensky=
=E2=80=9CWe've got your back=E2=80=9D and saying we=E2=80=99ll honour =
every pledge made to help. He also announced the UK will share the technolo=
gy behind its new Stone Cloak electronic warfare system so it can be produc=
ed in Ukraine. Zelensky's back-to-back meetings with Burnham and Trump =
highlight Ukraine's continued efforts to strengthen support from two of=
its key allies. </p></li></ul></div></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"font-weight:700;">=
<b>=F0=9F=91=A9=E2=80=8D=E2=9A=95=EF=B8=8F Hundreds of thousands </b></span=
>of women in England have used the new <a class=3D"link" href=3D"https://li=
nk.mail.beehiiv.com/v1/c/BpSxbM7nFkC3JSm9PSO5Q6Nd%2FvcTPajhDTtcHhJYrGixsy%2=
FPtEtuyezEdsXy%0AKy8is2k1wqDqd6qTzMKTvN0H74pkTT56pu%2BsH3jPBRZ5bf%2F%2FyiXw=
3nDYQLi6%0AJT7nu6RdHK%2B%2FRBNpRN%2FFIupSniDN%2FHIogfEbc9oeqrqpKHzva3UA405w=
8jR5%0AFRvzSB9i3W1vBn2btGIlJJez3CHY%2BnR9ZA%3D%3D%0A/c81923963abd0f19" targ=
et=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>free morning-after=
pill</span></a> service at high street pharmacies, figures reveal. </p></t=
d></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-a=
lign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;">=
<span style=3D"font-weight:700;"><b>=F0=9F=9B=B0=EF=B8=8F A satellite const=
ellation </b></span>has been proposed <a class=3D"link" href=3D"https://lin=
k.mail.beehiiv.com/v1/c/u9XmqOmJuvNiEfQQiQbAue5o5o%2B97KzsXfsHlF21IxPBgLQqO=
%2F1GRvZT0wOO%0AohLdDYX38HCopZCX894RqHsj5KieABs%2FK3PckqfDZpYIFAOt%2F0j6rSb=
88I4S%0AEGlGIwgQIzzJl0stFa8WCQhRos2A7Ai4bh0nWXS2%2FDJmh9bzEhxCLFSR79pV%0AiI=
r6vIy%2BXkONbWRYew8XjhzeSFKBHfNC%2FA%3D%3D%0A/f4656c9656b8b6ac" target=3D"_=
blank" rel=3D"noopener noreferrer nofollow"><span>by Amazon</span></a> to p=
rovide service to mobile phones, with plans to launch in 2028. </p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> =F0=
=9F=A6=8E<span style=3D"font-weight:700;"><b> One of Europe's rarest am=
phibians</b></span> has been <a class=3D"link" href=3D"https://link.mail.be=
ehiiv.com/v1/c/I5oUkGAjwYG83K3TeHV0qGf2e7a4X60X%2Fif6oKCJr5FrBAjp4Rs6tQXtDN=
l9%0ATMG%2Bx7Kcziyd5IA%2FHe%2BXOFkytNAbqz7yU9lIunkWwFtncT6RN%2B2xKeW7DyLp%0=
AScq4gQrfpy1R0yZerzLaSBUz0VLuUxiUQyvnBU7Od8rXItYRu2Klc2Cizpau%0AjJaRKg1AniA=
%2FUomaMmsXdkfape43Xq0TPg%3D%3D%0A/b5f415c11673e108" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow"><span>released into the wild</span></a> i=
n Spain as part of a wider conservation effort. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> =F0=9F=9A=86<span s=
tyle=3D"font-weight:700;"><b> A new direct Eurostar </b></span>route betwee=
n <a class=3D"link" href=3D"https://link.mail.beehiiv.com/v1/c/9JGy7kJcjl7f=
VsKHQORSmOjd8ym3RP3zrsY%2FD88ywikJJlOJF55Jk0plDzET%0AobFsahvOq0tRVIRGoHU%2F=
UYQ4scAEFM6l9YD4kNm%2BwmIwHYjipCcnwqP1LuQc%0AvYj%2FzoJVTBKoBJkJIuTbPd8HKOFt=
221gsZaTn7AqFG9yc3AC2USRV%2FylV2qw%0Ad0MGZ%2BYEEqEZU%2FQ%2FEOxbHqrLd27XbWrJ=
Lg%3D%3D%0A/d1a5c18c56d49643" target=3D"_blank" rel=3D"noopener noreferrer =
nofollow"><span>the UK and Belgium</span></a> will launch in December, it h=
as been announced.=C2=A0 </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"><span style=3D"font-weight:700;"><b>=E2=98=
=95=EF=B8=8F We found an adaptogenic coffee </b></span>brand worth knowing =
=E2=80=93 and they=E2=80=99re offering The Know readers <a class=3D"link" h=
ref=3D"https://link.mail.beehiiv.com/v1/c/iJgj0sIjJQMUgYVD1G2bEDZBW6L9AbniY=
%2FVW4ntMO45KeZYwe%2BiPz%2FrX1MRP%0AvRBZkhczEuFx%2FuLMbZXsPoc71L%2Fp2Ym6Ce1=
74QLgfg5ZZrvpHyI5oCYK3Gc%2B%0Ajy1r0g%2BVASqdB6RZqL3FCgKbgnZOpwa6LNFH5HFgH7E=
OxdwxGIpT0%2F4Hhtbf%0AxNec871LenuMAaJcUjWK3dGbIPR7y5wDuw%3D%3D%0A/1fab69060=
8e9c097" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>20% o=
ff</span></a>. Better-for-your-brain coffee? Yes, please. Use code <span st=
yle=3D"font-weight:700;"><b>THEKNOW</b></span> when you check out. </p></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><=
span style=3D"font-weight:700;"><b>=F0=9F=93=9A The Booker Prize longlist <=
/b></span>has been <a class=3D"link" href=3D"https://link.mail.beehiiv.com/=
v1/c/%2B3Th2JjWDqGsMSoZSVpMaB612OR2jy8AogwhlZKKbdOcEHNEJM6My7K6%2F8SH%0AqhJ=
3Zo48LJkOQUk04i%2F3IW9kBYrceJx9qhxbNvSHle5aLDhhZIEiBc7Sm8jx%0AnSvRS8eJS1uH4=
%2BDHqGBoYh8shKVKIcDwpyMNqITEMLYg7muEJWEkHdIfC4bO%0AhQJAjqnlpaC9gHLnSrb2w5P=
yfCVIeVwrSQ%3D%3D%0A/f58383f4cec83454" target=3D"_blank" rel=3D"noopener no=
referrer nofollow"><span>unveiled</span></a>, with the chair of the judges =
describing the 13 novels as =E2=80=9Cdynamite=E2=80=9D. </p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></t=
r><tr><td><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" style=3D""><tr><td bgcolor=3D"#cedfd7" style=3D"backgro=
und-color:#cedfd7;padding:0.0px 0.0px 0.0px 0.0px;"><table role=3D"none" wi=
dth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tr><td align=
=3D"center" valign=3D"top" style=3D"padding-bottom:4px;padding-left:15px;pa=
dding-right:15px;padding-top:4px; " class=3D"dd"><table role=3D"none" borde=
r=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"=
><tr><td align=3D"center" valign=3D"top" style=3D"width:640px;"><a href=3D"=
https://link.mail.beehiiv.com/v1/c/AU1XiD4PaMaChh65A%2Fud0EuCXIdxk7yjvnzm%2=
BCQkEqC6iPMY3JuAYod5heqG%0AV5EyQkyNXifZDpxq003g8xxfUfYIypHX07FCdQA9jj1wkeHw=
RTGOHFVLMG0C%0AhuoJXrFJyuzyoGFpa07Vl33pXH%2FOl%2B208JkJvG3uHpHcMqr%2FahGgPe=
PtgS%2BB%0ALx0HbaxYy6oB7U7QSSzs6JmZHSsyXJy7NQ%3D%3D%0A/4bb1ddcb72d874c5" re=
l=3D"noopener noreferrer nofollow" style=3D"text-decoration:none;" target=
=3D"_blank"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale=
-down,format=3Dauto,onerror=3Dredirect,quality=3D80,width=3D1920,height=3D3=
840/uploads/asset/file/ee6feec3-ba96-423a-bd54-19dbaa87583a/Beehiiv_-_All_N=
ewsletter_Heading_Banner__1200___150px___2_.png?t=3D1763920177" alt=3D"" he=
ight=3D"auto" width=3D"640" style=3D"display:block;width:100%;" border=3D"0=
"/></a></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" styl=
e=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"m=
so-line-height-alt:150.0%;"><a class=3D"link" href=3D"https://link.mail.bee=
hiiv.com/v1/c/BjIeEA19Rf%2FRMxmp%2FCWsZ%2BIlLjgScBWXVJcirB5bmdZc3FxH4FRFea1=
LCo7p%0AfQxBXCtFtrq8M1hOeiIWg%2FyMX%2BzN4doTrJB7gfiUPJYsP0cRMIfeRYgH9cG7%0A=
jpFlPS3Mk6paa%2Bhk2qg9rgPsso78onCvZlgV6O0oYVxE8RByzhzOFUx8S36O%0A6u5RFwPJKc=
t15H1G%2Bw7djUNzB1sl%2BDdhKQ%3D%3D%0A/033833771f4a0523" target=3D"_blank" r=
el=3D"noopener noreferrer nofollow"><span>The mayo hack</span></a></p></td>=
</tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-ali=
gn:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> I=
found this hack on Instagram and can=E2=80=99t wait to try it. So, we=E2=
=80=99ve all heard about using walnut for ring marks =E2=80=93=C2=A0but wha=
t about the mayo hack? It may be a little bit unorthodox, but apparently a =
layer of mayonnaise left on a wooden surface for an hour or so can help lif=
t water marks thanks to the oils. If it saves one coffee table from a life =
of strategically placed coasters, I=E2=80=99m willing to bump up my next fo=
od shop! </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"pad=
ding-bottom:4px;padding-left:15px;padding-right:15px;padding-top:4px;" clas=
s=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D=
"0" style=3D"margin:0 auto 0 auto; max-width:420px;"><tr><td align=3D"cente=
r" valign=3D"top" style=3D"width:100%;"><a href=3D"https://link.mail.beehii=
v.com/v1/c/jRLYbSHYSwKjxS%2Fh2rhDeKKh5JTGqkRaZCSJVseHT8fXPT9grmLM%2F3L%2FlA=
M1%0AwSI8eV4PUeWoKVOPlmjWrbsvLGShup7404Tp1OtvQoIIsA6X6hi7gUJh3p%2Bo%0Ahf%2B=
yTJeaDyjtQBp0XHKbinfChb%2Bx%2FxYbfx4RzuZwiaNSN%2BfYcKWHUBY5vW1T%0ANzlvnek7J=
N7tF32bmTg8aerTZrDScxQ1EQ%3D%3D%0A/faff42efe9722992" style=3D"text-decorati=
on:none !important;"><img src=3D"https://beehiiv-images-production.s3.amazo=
naws.com/uploads/asset/file/a578a005-68cb-4b45-8bf5-efc485a1b19d/instagram_=
screenshot_DbT97IJvz_J_1785308587_a2e58039.jpeg?t=3D1785308591" alt=3D"Inst=
agram reel screenshot" height=3D"auto" width=3D"100%" style=3D"display: blo=
ck; width: 100%;" border=3D"0"/></a></td></tr></table></td></tr><tr><td cla=
ss=3D"dd" align=3D"right" style=3D"padding:0px 15px;text-align:right;word-b=
reak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></tr></=
table></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D=
"top" style=3D"padding-bottom:4px;padding-left:15px;padding-right:15px;padd=
ing-top:4px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"c=
enter" valign=3D"top" style=3D"width:640px;"><a href=3D"https://link.mail.b=
eehiiv.com/v1/c/vUasuLVTSfTMbW1lNCaLbsFWnrQ5axgEw4h9hSoVAC1aqQK50coSI9NaX6t=
3%0AHb1%2BF4IcAjpwx9VieZFdjKWes0cMHUReXryF4waw8WDaa3TUTf%2FTdR8nOS9I%0AKIQZ=
jQKx2hgsJq4q38zb6WUxK4fWP9V1VmaWVq0wEei%2FOdDvkCIpnnBA4Fse%0AE2%2FliH7TlOpl=
anvIDYpBPaewhN%2F%2Fui1SdA%3D%3D%0A/61b6da97115a943c" rel=3D"noopener noref=
errer nofollow" style=3D"text-decoration:none;" target=3D"_blank"><img src=
=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,=
onerror=3Dredirect,quality=3D80,width=3D1920,height=3D3840/uploads/asset/fi=
le/1cc70715-f279-4ebe-ae38-a0193419834c/9.png?t=3D1706789815" alt=3D"" heig=
ht=3D"auto" width=3D"640" style=3D"display:block;width:100%;border-radius:0=
px 0px 0px 0px;border-style:solid;border-width:0px 0px 0px 0px;box-sizing:b=
order-box;border-color:#E5E7EB;" border=3D"0"/></a></td></tr></table></td><=
/tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-alig=
n:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><sp=
an style=3D"color:rgb(0, 0, 0);font-family:Helvetica, Arial, sans-serif;fon=
t-size:16px;font-weight:400;">=E2=AD=90 </span><span style=3D"color:inherit=
;"><a class=3D"link" href=3D"https://link.mail.beehiiv.com/v1/c/7W9I7MQltHO=
VlznIsrL8dkSH9LfFVQINm5oQ3NYp8ejfaGPK4lufIszihoc9%0AuolViS3PNRMMiElOkvKPXZ8=
QOFLIyp0seyoblkniKKzeygVpAD%2FmC2a0imek%0A7EjQccwZ5eThizQPyOAjETQfARCfjG2Ip=
SHRYx5MP0Gayn4dm8GLFl03wbqP%0AgE4acdoU0diFkGb2CbJJ%2BVBuT5iFOeWiGw%3D%3D%0A=
/d7a979e8034e2def" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><=
span>Donate to The Know</span></a></span><span style=3D"color:rgb(0, 0, 0);=
font-family:Helvetica, Arial, sans-serif;font-size:16px;font-weight:400;">.=
Only </span><b>0.9%</b><span style=3D"color:rgb(0, 0, 0);font-family:Helve=
tica, Arial, sans-serif;font-size:16px;font-weight:400;"> of our readers do=
nate (we see you and we love you </span>=F0=9F=A5=B9<span style=3D"color:rg=
b(0, 0, 0);font-family:Helvetica, Arial, sans-serif;font-size:16px;font-wei=
ght:400;">).=C2=A0So if you have a couple of pounds to spare and want to en=
sure we keep bringing you thoughtful and informative news every day, we=E2=
=80=99d be so grateful.</span></p></td></tr><tr class=3D"btn_row"><td valig=
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s=3D"dd"><table width=3D"100%" role=3D"none" border=3D"0" cellspacing=3D"0"=
cellpadding=3D"0" style=3D"margin:14px auto 14px auto;"><tr><td align=3D"c=
enter" valign=3D"middle"><table role=3D"none" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0"><tr><td style=3D"background-color:#d8c4e5;border-radius=
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l.beehiiv.com/v1/c/2zgwS5oY3q3GhFNHq9cEu3eAjICxu3IKjm8RDOGeNZ9qZYkQbmyS45Ky=
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bS9Huh1NdOjioBUFvhuCECmAZoVF%2F9TZZd9PfaRG5ULdkEz%2BrDAv%2FutBi%0AZxGghUKLh=
xbLA%2F%2BXIP94NmZ3GTCsqdqsHQ%3D%3D%0A/76978651345caf8a" target=3D"_blank" =
rel=3D"noopener noreferrer nofollow" style=3D"background-color:#d8c4e5;bord=
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rial,sans-serif;font-size:16px;font-weight:normal;line-height:18px;padding:=
16px 14px;text-decoration:none;"> =F0=9F=AB=B6<b> DONATE HERE </b>=F0=9F=AB=
=B6 </a></td></tr></table></td></tr></table></td></tr><tr><td class=3D"dd" =
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