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Subject: I don't want to milk a cow on vacation
From: Brandon Berkson // Hotels Above Par <hotelsabovepar@substack.com>
To: sue@sarahharvey.com
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View this post on the web at https://hotelsabovepar.substack.com/p/i-dont-w=
ant-to-milk-a-cow-on-vacation

The idea of a farm stay is something I love. I=E2=80=99m all for sustainabi=
lity, and I=E2=80=99ve admired how the concept has exploded in recent years=
=2E But don=E2=80=99t be fooled=E2=80=94I am=20=
just not super down to wake up a=
t the crack of dawn to milk a cow (something I=E2=80=99ve actually never do=
ne). No part of me is interested in breaking into that line of work while o=
n vacation.
I=E2=80=99m not one to stick my nose up often, and people are going to come=
 after me for this, so let me get something straight: I love my laptop, my =
phone, and Wi-Fi. HAP and Mexzine are the work I want to be doing, and I=E2=
=80=99d rather put my effort into productivity and efficiency than anything=
 else. But that might just be me. If you want to pick herbs, collect eggs f=
rom a pen, and make breakfast out of what you pluck, I love that for you.
For the record, I do get the appeal. A farm stay puts you up on working lan=
d=E2=80=94a converted barn, a restored masseria, a farmhouse with a handful=
 of rooms plus a kitchen garden out back=E2=80=94and the whole proposition =
is that everything on your plate came from somewhere you can walk to. That=
=E2=80=99s the draw: space, provenance, and a pace set by the property rath=
er than by you. Guests get to spend a weekend in a life that runs on what=
=E2=80=99s in season rather than calendar invites, and for many people, tha=
t=E2=80=99s the closest thing to a reset there is, especially if you=E2=80=
=99re an urbanite like me.=20
It also helps that these places photograph beautifully=E2=80=94farm stays a=
re some of the most photogenic hospitality products of the decade. There ar=
e a few creators out there, and this is a nod to niche media, who pull garg=
antuan engagement every time they post about their specialty, and "farm-to-=
table" now populates just about every hotel plus restaurant marketing team'=
s outbound press releases. The scene is dreamy by design: a rustic barn tha=
t screams harvest-girl summer, light linens spotted with golden sunlight, t=
he on-property tractor (often suspiciously spotless), and bucolic-leaning o=
veralls. The demand is real (Vogue published an informative article about a=
 year ago about how the =E2=80=9Cmodern agritourism market is in full bloom=
, growing 12% yearly and poised to reach $14.5 billion by 2029.=E2=80=9D). =
So, rest assured, we will continue to cover them at HAP through our network=
 of diverse-thinking travel journalists.=20
Of course, it would be incomplete to say farm stays are all or nothing. The=
re are different degrees of them, and how much one wants to participate, wh=
ether that be in a single activity or the whole damn time.=20
Look, for some people, the chores are the point, and I mean that=E2=80=94th=
ere=E2=80=99s a real romance to earning your breakfast. It=E2=80=99s just n=
ot my romance. If I=E2=80=99m going to be hard at work on vacation, I want =
it to be my work, the stuff I actually chose. In the rare case that I actua=
lly stop working on my businesses for 48 hours and attempt to master the ar=
t of respite while on a countryside vacation, give me the soaking tub overl=
ooking the meadow or the restorative Swiss-branded facial experience. I jus=
t don=E2=80=99t want to milk Sally the cow.=20
- Brandon Berkson [ https://substack.com/redirect/612d595e-3413-4e73-af22-d=
64fba4f15d4?j=3DeyJ1IjoiMmlsc241In0.TfBByzC2vCq-pY94WhF9hVTcrDRYs6QySyrNvyr=
pKXA ], founder of Hotels Above Par [ https://substack.com/redirect/a6a758a=
4-2906-4799-a1b0-c41cf04e782f?j=3DeyJ1IjoiMmlsc241In0.TfBByzC2vCq-pY94WhF9h=
VTcrDRYs6QySyrNvyrpKXA ] and Mexzine [ https://substack.com/redirect/405390=
50-2b2c-4e7d-a7fe-2af0ff896988?j=3DeyJ1IjoiMmlsc241In0.TfBByzC2vCq-pY94WhF9=
hVTcrDRYs6QySyrNvyrpKXA ]
Let me know in the comments:
Why or why not would you want to spend a week working at a farm while on PT=
O?
Thanks for subscribing to Hotel Espresso [ https://substack.com/redirect/d8=
fe781f-7d56-4135-b164-f843024d44a3?j=3DeyJ1IjoiMmlsc241In0.TfBByzC2vCq-pY94=
WhF9hVTcrDRYs6QySyrNvyrpKXA ] by HAP [ https://substack.com/redirect/d8fe78=
1f-7d56-4135-b164-f843024d44a3?j=3DeyJ1IjoiMmlsc241In0.TfBByzC2vCq-pY94WhF9=
hVTcrDRYs6QySyrNvyrpKXA ]. To follow me, Brandon Berkson, Editor-in-Chief o=
f Hotels Above Par, you can check out my Instagram via this link. [ https:/=
/substack.com/redirect/231ac3bc-f5ee-45ac-afd4-902762a14fc8?j=3DeyJ1IjoiMml=
sc241In0.TfBByzC2vCq-pY94WhF9hVTcrDRYs6QySyrNvyrpKXA ] You can visit the Ho=
tels Above Par website here, [ https://substack.com/redirect/5e29e31f-4e9d-=
472d-a69f-88219e928fbf?j=3DeyJ1IjoiMmlsc241In0.TfBByzC2vCq-pY94WhF9hVTcrDRY=
s6QySyrNvyrpKXA ] and follow the magazine=E2=80=99s Instagram here [ https:=
//substack.com/redirect/1255775a-1c1e-4365-9553-667b9da59017?j=3DeyJ1IjoiMm=
lsc241In0.TfBByzC2vCq-pY94WhF9hVTcrDRYs6QySyrNvyrpKXA ].
Thanks for reading Hotel Espresso, with HAP! Subscribe for free to receive =
new posts and support my work.

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}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"https://eotrx.substackcdn.com/o/e6d=
a3fbb15b8aedd/p.gif?token=3DeyJtIjoiPDIwMjYwNzI5MjExNTQyLjMuYzM5NGUxNGFiM2U=
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XdzbGV0dGVyIiwiYSI6ImV2ZXJ5b25lIiwicyI6NDE5MDc5NSwiYyI6InBvc3QiLCJmIjp0cnVl=
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lt=3D"" width=3D"1" height=3D"1" border=3D"0" style=3D"height:1px !importan=
t;width:1px !important;border-width:0 !important;margin-top:0 !important;ma=
rgin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important=
;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !impo=
rtant;padding-left:0 !important;"/><div class=3D"preview" style=3D"display:=
none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0=
px;opacity:0;overflow:hidden;">My personal and controversial take on farm s=
tays.</div><div class=3D"preview" style=3D"display:none;font-size:1px;color=
:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hi=
dden;">&#847; &nbsp; &#8199; &#173;&#847; &nbsp; &#8199; &#173;&#847; &nbsp=
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post-title published title-X77sOw" dir=3D"auto" style=3D"direction: auto;te=
xt-align: start;unicode-bidi: isolate;color: rgb(54,55,55);font-family: Lor=
a,sans-serif;font-weight: 600;-webkit-font-smoothing: antialiased;-moz-osx-=
font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-app=
earance: optimizelegibility;appearance: optimizelegibility;margin: 0;line-h=
eight: 36px;font-size: 32px;"><a href=3D"https://substack.com/app-link/post=
?publication_id=3D4190795&post_id=3D209028486&utm_source=3Dpost-email-title=
&utm_campaign=3Demail-post-title&isFreemail=3Dtrue&r=3D2ilsn5&token=3DeyJ1c=
2VyX2lkIjoxNTIxODIzMzcsInBvc3RfaWQiOjIwOTAyODQ4NiwiaWF0IjoxNzg1MzU5ODIwLCJl=
eHAiOjE3ODc5NTE4MjAsImlzcyI6InB1Yi00MTkwNzk1Iiwic3ViIjoicG9zdC1yZWFjdGlvbiJ=
9.83AGbFnqihRYsYZvcFr8yU2TgHZt-CifKYF46b0IXd4" style=3D"color: rgb(54,55,55=
);text-decoration: none;">I don't want to milk a cow on vacation</a></h1><h=
3 class=3D"subtitle subtitle-HEEcLo" dir=3D"auto" style=3D"direction: auto;=
text-align: start;unicode-bidi: isolate;font-family: 'SF Pro Display',-appl=
e-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Rob=
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UI Symbol';font-weight: normal;-webkit-font-smoothing: antialiased;-moz-osx=
-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-ap=
pearance: optimizelegibility;appearance: optimizelegibility;margin: 4px 0 0=
;color: #777777;line-height: 24px;font-size: 18px;margin-top: 12px;">My per=
sonal take on farm stays. </h3><table class=3D"post-meta" role=3D"presentat=
ion" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=
=3D"margin: 1em 0;height: 20px;align-items: center;"><tbody><tr><td><table =
role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0"><tbody><tr><td><table role=3D"presentation" width=3D"auto" borde=
r=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td style=3D"vertica=
l-align:middle;"><div class=3D"pencraft pc-reset color-primary-zABazT line-=
height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC trans=
form-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA custom-css-email-post-author=
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on: unset;color: rgb(54,55,55);margin: 0;font-family: 'SF Compact',-apple-s=
ystem,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetic=
a,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';f=
ont-weight: 500;text-transform: uppercase;letter-spacing: .2px;"><a class=
=3D"pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-meta-=
MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset=
-IxiVJZ meta-EgzBVA" style=3D"list-style: none;color: rgb(54,55,55);margin:=
 0;font-size: 11px;line-height: 20px;font-family: 'SF Compact',-apple-syste=
m,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Ar=
ial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-=
weight: 500;text-transform: uppercase;letter-spacing: .2px;text-decoration:=
 none" href=3D"https://substack.com/@hotelsabovepar">Brandon Berkson</a></d=
iv></td></tr></tbody></table></td></tr><tr><td><table role=3D"presentation"=
 width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr=
><td style=3D"vertical-align:middle;"><div class=3D"pencraft pc-reset color=
-secondary-ls1g8s line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx wei=
ght-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA" styl=
e=3D"list-style: none;font-size: 11px;line-height: 20px;text-decoration: un=
set;color: rgb(119,119,119);margin: 0;font-family: 'SF Compact',-apple-syst=
em,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,A=
rial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font=
-weight: 500;text-transform: uppercase;letter-spacing: .2px;"><time datetim=
e=3D"2026-07-29T21:15:41.443Z">Jul 29</time></div></td></tr></tbody></table=
></td></tr></tbody></table></td><td align=3D"right"><table role=3D"presenta=
tion" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbod=
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cal-align: middle;"></a></td></tr></tbody></table></td></tr></tbody></table=
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r=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td style=3D"vertica=
l-align:middle;"><table role=3D"presentation" width=3D"auto" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td align=3D"center"><a class=
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k;vertical-align: middle;max-width: 0;min-height: 18px;"></div><span class=
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EAD IN APP</span><img class=3D"icon text-icon" src=3D"https://substackcdn.c=
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p/https%3A%2F%2Fsubstack.com%2Ficon%2FLucideArrowUpRight%3Fv%3D4%26height%3=
D36%26fill%3Dnone%26stroke%3D%2523808080%26strokeWidth%3D2" width=3D"18" he=
ight=3D"18" style=3D"min-width: 18px;min-height: 18px;border: none;vertical=
-align: middle;margin-right: 0;margin-left: 0;max-width: 18px" alt=3D""></a=
></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></ta=
ble></td></tr><tr height=3D"16"><td height=3D"16" style=3D"font-size:0px;li=
ne-height:0;">&nbsp;</td></tr></tbody></table></div></div><div class=3D"pos=
t typography" dir=3D"auto" style=3D"--image-offset-margin: -120px;padding: =
32px 0 0 0;font-size: 16px;line-height: 26px;"><div class=3D"body markup" d=
ir=3D"auto" style=3D"text-align: initial;font-size: 16px;line-height: 26px;=
width: 100%;word-break: break-word;margin-bottom: 16px;font-family: 'SF Pro=
 Display', -apple-system, system-ui, BlinkMacSystemFont, 'Inter', 'Segoe UI=
', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emo=
ji', 'Segoe UI Symbol';font-weight: 400;"><p style=3D"margin: 0 0 20px 0;co=
lor: rgb(54,55,55);line-height: 26px;font-size: 16px;margin-top: 0;">The id=
ea of a farm stay is something I love. I&#8217;m all for sustainability, an=
d I&#8217;ve admired how the concept has exploded in recent years. But don&=
#8217;t be fooled&#8212;I am just not super down to wake up at the crack of=
 dawn to milk a cow (something I&#8217;ve actually never done). No part of =
me is interested in breaking into that line of work while on vacation.</p><=
p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-s=
ize: 16px;">I&#8217;m not one to stick my nose up often, and people are goi=
ng to come after me for this, so let me get something straight: I love my l=
aptop, my phone, and Wi-Fi. HAP and Mexzine are the work I want to be doing=
, and I&#8217;d rather put my effort into productivity and efficiency than =
anything else. But that might just be me. If you want to pick herbs, collec=
t eggs from a pen, and make breakfast out of what you pluck, I love that fo=
r you.</p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: =
26px;font-size: 16px;">For the record, I do get the appeal. A farm stay put=
s you up on working land&#8212;a converted barn, a restored masseria, a far=
mhouse with a handful of rooms plus a kitchen garden out back&#8212;and the=
 whole proposition is that everything on your plate came from somewhere you=
 can walk to. That&#8217;s the draw: space, provenance, and a pace set by t=
he property rather than by you. Guests get to spend a weekend in a life tha=
t runs on what&#8217;s in season rather than calendar invites, and for many=
 people, that&#8217;s the closest thing to a reset there is, especially if =
you&#8217;re an urbanite like me. </p><p style=3D"margin: 0 0 20px 0;color:=
 rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>It also helps that=
 these places photograph beautifully&#8212;farm stays are some of the most =
photogenic hospitality products of the decade. There are a few creators out=
 there, and this is a nod to niche media, who pull gargantuan engagement ev=
ery time they post about their specialty, and "farm-to-table" now populates=
 just about every hotel plus restaurant marketing team's outbound press rel=
eases. The scene is dreamy by design: a rustic barn that screams harvest-gi=
rl summer, light linens spotted with golden sunlight, the on-property tract=
or (often suspiciously spotless), and bucolic-leaning overalls. The demand =
is real (</span><em>Vogue</em><span> published an informative article about=
 a year ago about how the &#8220;modern agritourism market is in full bloom=
, growing 12% yearly and poised to reach $14.5 billion by 2029.&#8221;). So=
, rest assured, we will continue to cover them at HAP through our network o=
f diverse-thinking travel journalists. </span></p><p style=3D"margin: 0 0 2=
0px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">Of course, i=
t would be incomplete to say farm stays are all or nothing. There are diffe=
rent degrees of them, and how much one wants to participate, whether that b=
e in a single activity or the whole damn time. </p><p style=3D"margin: 0 0 =
20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">Look, for s=
ome people, the chores are the point, and I mean that&#8212;there&#8217;s a=
 real romance to earning your breakfast. It&#8217;s just not my romance. If=
 I&#8217;m going to be hard at work on vacation, I want it to be my work, t=
he stuff I actually chose. In the rare case that I actually stop working on=
 my businesses for 48 hours and attempt to master the art of respite while =
on a countryside vacation, give me the soaking tub overlooking the meadow o=
r the restorative Swiss-branded facial experience. I just don&#8217;t want =
to milk Sally the cow. </p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,=
55);line-height: 26px;font-size: 16px;"><span>- </span><a href=3D"https://s=
ubstack.com/redirect/612d595e-3413-4e73-af22-d64fba4f15d4?j=3DeyJ1IjoiMmlsc=
241In0.TfBByzC2vCq-pY94WhF9hVTcrDRYs6QySyrNvyrpKXA" style=3D"color: rgb(54,=
55,55);text-decoration: underline;">Brandon Berkson</a><span>, founder of <=
/span><a href=3D"https://substack.com/redirect/a6a758a4-2906-4799-a1b0-c41c=
f04e782f?j=3DeyJ1IjoiMmlsc241In0.TfBByzC2vCq-pY94WhF9hVTcrDRYs6QySyrNvyrpKX=
A" style=3D"color: rgb(54,55,55);text-decoration: underline;">Hotels Above =
Par</a><span> and </span><a href=3D"https://substack.com/redirect/40539050-=
2b2c-4e7d-a7fe-2af0ff896988?j=3DeyJ1IjoiMmlsc241In0.TfBByzC2vCq-pY94WhF9hVT=
crDRYs6QySyrNvyrpKXA" style=3D"color: rgb(54,55,55);text-decoration: underl=
ine;">Mexzine</a></p><div style=3D"font-size: 16px;line-height: 26px;"><hr =
style=3D"margin: 32px 0;padding: 0;height: 1px;background: rgb(0,0,0,.1);bo=
rder: none;"></div><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line=
-height: 26px;font-size: 16px;"><strong>Let me know in the comments:</stron=
g></p><ul style=3D"margin-top: 0;padding: 0;"><li style=3D"margin: 8px 0 0 =
32px;mso-special-format: bullet;"><p style=3D"margin: 0 0 20px 0;color: rgb=
(54,55,55);line-height: 26px;margin-bottom: 0;box-sizing: border-box;paddin=
g-left: 4px;font-size: 16px;">Why or why not would you want to spend a week=
 working at a farm while on PTO?</p><p style=3D"margin: 0 0 20px 0;color: r=
gb(54,55,55);line-height: 26px;margin-bottom: 0;box-sizing: border-box;padd=
ing-left: 4px;font-size: 16px;"></p><p class=3D"button-wrapper" data-attrs=
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