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From: "The Property Buying Company" <mathew@thepropertybuyingcompany.co.uk>
To: <sue@sarahharvey.com>
Subject: What our valuers actually look at when pricing your home
Date: Thu, 23 Jul 2026 03:31:17 -0600
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No algorithm. No estate agent shortcut. Here's the method.
Hi Susan Home,
A question we get asked a lot: "How do you arrive at the offer? Is it just an algorithm?"
Short answer: no. It's a person, with experience, looking at six specific data points.
1. Recent comparable sales (last 90 days, your immediate area)
2. Current local listings (what's competing, what's stuck)
3. Property-specific factors (condition, layout, any flags)
4. Speed premium or discount (a 7-day completion sits at a different number to a 4-month one)
5. Local market trend direction (rising postcodes vs softening ones)
6. Our renovation/holding cost model for your property type
No black box. No "computer says no." Real humans making a number they can defend.
If you want to see what those six inputs say about your home today, the conversation takes 24 hours.
https://cl.s51.exct.net/?qs=ABB7InYiOjEsImQiOjQ5NDZ9ADMAAAAAAJPvJ_FKyMbYRbMq1tbGMZHpVvx9kfJCiV5eZOSmUjKjPs9myCW2K6ocUgqg7D2OtCkLm1jM8eXzmdgHDDE0RIHOehfaz3hhWoq4CbQ
Get Your Valuation
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We'll handle the fees
Absolutely no obligation
Our customer stories
It's as easy as...
1.. 2.. 3...
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<div class="preheader" style="font-size: 1px; display: none !important;">A short and honest explainer.</div>
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<a href="https://cl.s51.exct.net/?qs=ABB7InYiOjEsImQiOjQ5NDZ9ADMAAAAAAJPvJ_E9_nRSes03cm_EPMS5P5eGud5RalOIzigflAqI_glgVBe8hBhHGubtZLiYNY7YpMZDbSwVQt4Xw84FKTar2CYFgMyh0Qq7944" target="_blank">View email in browser</a></div></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #6588B9; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 0px; " class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><img data-assetid="1521" src="https://image.s51.sfmc-content.com/lib/fe2d117373640478711275/m/1/b9b2cb9c-3fbc-467e-a930-fa83771a3ad4.png" alt="The Property Buying Company Logo" height="225" width="225" style="display: block; padding: 0px; text-align: center; height: 225px; width: 225px; border: 0px;"></td></tr></table></td></tr></table>
<table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #6588B9; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 0px; " class="stylingblock-content-wrapper camarker-inner"><h1 style="font-family: Arial, helvetica, sans-serif; font-style: normal; font-weight: bold; line-height: 1; text-align: center;">
<font color="#ffffff"><span style="font-size: 24px;">No algorithm. No estate agent shortcut. Here's the method.</span></font></h1></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #6588B9; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 0px; " class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><img data-assetid="42185" src="https://image.s51.sfmc-content.com/lib/fe2d117373640478711275/m/1/66bcbc1e-17e3-479b-8486-7763a9b66941.jpg" alt="" height="40" width="423" style="display: block; padding: 0px; text-align: center; height: 40px; width: 423px; border: 0px;"></td></tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr>
<td style="padding: 16px 16px 0px; " class="stylingblock-content-wrapper camarker-inner"><h3 data-sourcepos="43:1-43:21;1605-1625">
Hi Susan Home,</h3><p data-sourcepos="112:1-112:91;4432-4522">
A question we get asked a lot: "How do you arrive at the offer? Is it just an algorithm?"<br>
<br>
Short answer: no. It's a person, with experience, looking at six specific data points.<br>
<br>
1. Recent comparable sales (last 90 days, your immediate area)<br>
2. Current local listings (what's competing, what's stuck)<br>
3. Property-specific factors (condition, layout, any flags)<br>
4. Speed premium or discount (a 7-day completion sits at a different number to a 4-month one)<br>
5. Local market trend direction (rising postcodes vs softening ones)<br>
6. Our renovation/holding cost model for your property type<br>
<br>
No black box. No "computer says no." Real humans making a number they can defend.<br>
<br>
If you want to see what those six inputs say about your home today, the conversation takes 24 hours.</p></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 20px; " class="stylingblock-content-wrapper camarker-inner"><table width="100%" border="0" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><table border="0" cellspacing="0" cellpadding="0" role="presentation"><tr><td class="innertd buttonblock" bgcolor="#38A949" style=" border-radius: 3px; -moz-border-radius: 3px; -webkit-border-radius: 3px; background-color: #38A949;">
<a target="_blank" class="buttonstyles" style=" font-size: 16px; font-family: Arial, helvetica, sans-serif; color: #FFFFFF; text-align: center; text-decoration: none; display: block; background-color: #38A949; border: 1px solid #38A949; padding: 10px; border-radius: 3px; -moz-border-radius: 3px; -webkit-border-radius: 3px;" href="https://cl.s51.exct.net/?qs=ABB7InYiOjEsImQiOjQ5NDZ9ADMAAAAAAJPvJ_E-tAePyUeo-0-BpvRE05qA1KwXCRSLRSJvkXWCisqaGQILC8ykxIq4qqsLkKXAjc-kqI8idMoJsz7ryHliBT2GWaNGxE284oY" title="" data-linkto="https://">Get Your Valuation</a></td></tr></table></td></tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #6588B9; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px; " class="stylingblock-content-wrapper camarker-inner"><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td>
<table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td valign="top" class="responsive-td" style="width: 33%; padding-right: 4px;"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 12px 0px; " class="stylingblock-content-wrapper camarker-inner"><img data-file-id="1075902" height="9" src="https://image.s51.sfmc-content.com/lib/fe2d117373640478711275/m/1/96caeaad-0d27-4f0a-85a2-97094e4abd05.png" style="border: 0px ; width: 23px; height: 9px; margin: 0px;" width="23"> <span style="color:#ffffff; font-size:12px; text-align:left"> </span><span style="font-size:14px;"><span style="color: rgb(255, 255, 255); text-align: left;">Sell your house in 7 days</span></span></td></tr></table></td>
<td valign="top" class="responsive-td" style="width: 33%; padding-left: 2px; padding-right: 2px;"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 12px 0px; " class="stylingblock-content-wrapper camarker-inner"><img data-file-id="1075902" height="9" src="https://image.s51.sfmc-content.com/lib/fe2d117373640478711275/m/1/96caeaad-0d27-4f0a-85a2-97094e4abd05.png" style="border: 0px ; width: 23px; height: 9px; margin: 0px;" width="23"> <span style="color:#ffffff; font-size:12px; text-align:left"> </span><span style="font-size:14px;"><span style="color: rgb(255, 255, 255); text-align: left;">We'll handle the fees</span></span></td></tr></table></td>
<td valign="top" class="responsive-td" style="width: 33%; padding-left: 4px;"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 12px 0px; " class="stylingblock-content-wrapper camarker-inner"><img data-file-id="1075902" height="9" src="https://image.s51.sfmc-content.com/lib/fe2d117373640478711275/m/1/96caeaad-0d27-4f0a-85a2-97094e4abd05.png" style="border: 0px ; width: 23px; height: 9px; margin: 0px;" width="23"> <span style="color:#ffffff; font-size:12px; text-align:left"> </span><span style="font-size:14px;"><span style="color: rgb(255, 255, 255); text-align: left;">Absolutely no obligation</span></span></td></tr></table></td></tr></table></td></tr></table></td></tr>
</table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #6588B9; border: 0px solid transparent; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 10px; " class="stylingblock-content-wrapper camarker-inner"><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td valign="top" class="responsive-td" style="width: 100%; padding-bottom: 3px;"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #6588B9; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 0px; " class="stylingblock-content-wrapper camarker-inner"><div style="text-align: center;">
<br>
<span style="color:#ffffff;">Our customer stories</span></div></td></tr></table></td></tr></table></td></tr><tr><td><table cellspacing="0" cellpadding="0" role="presentation" style="width: 100%;"><tr><td valign="top" class="responsive-td" style="width: 33%; padding-top: 3px; padding-bottom: 3px; padding-right: 4px;"><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><img data-assetid="1637" src="https://image.s51.sfmc-content.com/lib/fe2d117373640478711275/m/1/3a35cd48-9faa-4a70-a9af-6f8584f5771a.png" alt="" width="212" style="display: block; padding: 0px; text-align: center; border: 0px solid transparent; height: auto; width: 100%;"></td></tr></table></td></tr></table></td>
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<span style="font-size:48px;"><strong>It's as easy as...</strong><br>
<strong>1.. 2.. 3...<img data-file-id="1075902" height="9" src="https://image.s51.sfmc-content.com/lib/fe2d117373640478711275/m/1/96caeaad-0d27-4f0a-85a2-97094e4abd05.png" style="border: 0px ; width: 46px; height: 18px; margin: 0px;" width="46"></strong> </span><br>
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